LAS VEGAS, NV (11.06.26) – SPAL USA, a leading manufacturer of cutting-edge cooling technology has announced the addition of “The Beast 3700” to its line of sealed, brushless (SBL) fans. “The Beast 3700” is a 19” SBL fan with a depth of 3.2” and a 3700 CFM rating. SPAL SBL products have experienced many years of field use providing extreme reliability, flexibility, durability, and performance under the most challenging environmental conditions in engine/oil cooling, electronics and battery cooling, HVAC, race and other settings. When it comes to versatility, reliability, performance, and quality, SPAL is second to none.

“Boasting an impressive 3700 CFM rating, the Beast 3700 will be a game changer when it comes to superior airflow, quality and durability,” said Thom Balistrieri, director of aftermarket sales, at SPAL USA. “The entire SPAL sealed, brushless (SBL) fan line has taken the race and hot rod community by storm. With tried and tested results, SPAL continues to be the leader in cooling technology,” added Balistrieri.

SPAL SBL fans feature motors sealed to IP6K9K standards (waterproof/dustproof & waterjet capable), integrated power and signal electronics, “soft start” technology (eliminates electrical in-rush spike), digital control for smooth and reliable operation, temperature sensor options for full variable speed control, reduced axial dimensions, low weight and high efficiency. SPAL SBL motors also feature patented “Sine Wave Technologies”, resulting in quieter and smoother running motors that, in turn, reduce NVH and “felt vibration” levels in electric vehicles.

Additionally, the brushless motor design also reduces the number of wear components versus standard brushed technology to deliver extremely long-lasting life. All SPAL SBL motors are rated to operate in high-temperature conditions, higher than typical DC motors on the market today, and are the ideal fit for almost any and every application requiring extreme cooling.

To safeguard itself and prevent premature motor failure, SPAL SBL motors feature numerous protective features to detect problematic situations. To avoid damage to the motor it provides automatic power de-rating in severe over-temperature operating conditions that allow the fan to run at lower speeds rather than cause permanent motor failure. It also checks for over- and under-voltage and locked rotor conditions to prevent catastrophic failures to the fan motor. SPAL SBL technology is specifically designed for applications where airflow performance, low power consumption, automatic speed control, long motor life, and high efficiency are key requirements.

Being a vertically integrated company, our product design, tooling, performance, and validation testing, automated motor manufacturing, injection molding, robotic product assembly, electronic PCBs for brushless motors, and 100% end-of-line testing of all products are done entirely in-house. It guarantees the quality and performance level of every step in the design and manufacturing process to ensure the well-known “SPAL Quality Standard” that, for over sixty years, has distinguished SPAL products in the marketplace.

Visit www.spalusa.com

LAS VEGAS, NV (11.5.26) – The Specialty Equipment Market Association (SEMA) announced the Top 12 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition. These builders represent an elite group of individuals who have demonstrated extreme talent, creativity, and craftsmanship in modifying cars, trucks, and SUVs.

The 2026 SEMA Battle of the Builders Presented by Mothers Top 12 are (by category):

HOT ROD/HOT ROD TRUCK

• Charles Crews — 1970 Plymouth ’Cuda
• Andy Leach — 1933 Pontiac Vicky
• Eddie Pettus — 1970 Chevrolet Chevelle

SPORT COMPACT/IMPORT PERFORMANCE

• Buddy Hale — 1955 Volkswagen Ghia
• Jordan Henke — 1974 Ford Capri MK1
• Kamaka Pocock — 1956 Rolls Royce Silver Cloud 1

OFF-ROAD

• Mark Giambalvo — 1974 Chevrolet K10
• Scott Luscombe — 1985 Chevrolet K10
• Jeremy Wessels — 1969 Ford Bronco

YOUNG GUNS

• Bryce Adams — 1972 Chevrolet K5 Blazer
• Jesse Rieger — 1969 Ford Mustang
• Dylan Russell — 1999 BMW E36

The 2026 SEMA Battle of the Builders Presented by Mothers Top 4 and Bike Builder Shootout winner will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Thursday, Nov. 5, at 3:30 p.m.

Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

LAS VEGAS, NV (11.5.26) – Memphis Audio is bringing back one of its most legendary names at SEMA 2026. The new MJ1812LVS 18-inch MOJO LVS subwoofer delivers a massive 4,000 watts RMS and 8,000 watts peak, and this time it is arriving with its own powerhouse: the all-new MJP4000LVS 4,000-watt mono amplifier. Together, they mark the return of LVS in a big way. This is 18 inches of pure shake, rattle and roll.

The MJ1812LVS wears its MOJO heritage proudly with the unmistakable orange cast basket, large high-roll surround and carbon-fiber dust cap. A 330-ounce magnet, 3.5-inch aluminum voice coil and front-and-back-plate DVVC venting support the extreme output. Its reconeable construction allows rebuilding without gluing, while Memphis’ FLEX jumper lets installers select 1Ω or 2Ω impedance.

Memphis did not stop at bringing back the woofer. The matching MJP4000LVS mono amplifier delivers 1,500 watts RMS at 4Ω, 2,500 watts at 2Ω and the full 4,000 watts at 1Ω. Its extruded aluminum chassis with signature orange accent strip carries the MOJO Pro look, while variable crossover and bass-boost controls, 12dB/octave Butterworth crossovers, strappable operation and an included bass knob make it ready for demanding systems.

“We’ve heard the love for LVS for years, and if we were going to bring back an 18-inch MOJO, it had to be a statement,” said Nick LoMonaco, President of Memphis Audio. “Four thousand watts RMS is no joke. We also knew a sub this serious deserved an amplifier built to bring out everything it can do. So we built the MJP4000LVS to match it. This is the kind of big, unapologetic bass that made people fall in love with MOJO in the first place.”

The new MOJO LVS subwoofer and MJP4000LVS amplifier make their debut together at SEMA 2026.

For more see www.memphiscaraudio.com

LAS VEGAS, NV (11.4.26) – The Specialty Equipment Market Association (SEMA) today announced the winners of its 2026 SEMA Show New Product Awards. The awards recognize outstanding new aftermarket products being brought to market and featured in the New Products Showcase in Lower South Hall, Booth #41271.

More than 1,300 products competed for top honors across 15 New Products Showcase categories. Judges selected one winner and two runners-up in each category.

“The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward,” said SEMA CEO Mike Spagnola. “This year’s honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products.”

Entries were evaluated on innovation, manufacturing quality, consumer appeal, marketability and technical achievement. Together, the honorees offer insight into the emerging technologies, consumer demands and trends expected to influence vehicle customization, performance and personalization in 2027.

The New Product Award Honorees are:

Car Care & Protection Product
WINNER: Barrel FX (Barrel FX)
Runner-Up: Code Blocker (Cability Inc.)
Runner-Up: Stinger Chemical Clay Bar (Stinger Chemicals)

Collision Repair & Refinish Product
WINNER: WebTools (Celette)
Runner-Up: Ionizer Pro (Bossauto Innova)
Runner-Up: Innovative Truck Cab Protectors (Innovative Tools & Technologies)

Emerging Technology Product
WINNER: NAPA XcceleratoR XR Training Goggles (NAPA TRACS, NAPA Auto Care, NAPA Autotech Training)
Runner-Up: AF300-TKX Manual Drive Unit (Formosa EV)
Runner-Up: EstimateIQ + BOT (OEC)

Engineered New Product
WINNER: Black Widow (Hard-n-Fast Racing Products Inc.)
Runner-Up: ORACLE Lensless: Re-Engineering the LED Headlight- 3rd Gen Toyota Tacoma (ORACLE Lighting)
Runner-Up: Ridetech Bolt-On 4-Link (Ridetech)

Exterior Accessory Product
WINNER: RIV MR52 AirTopper (FLATED LLC)
Runner-Up: 2019-2022 Chevrolet Silverado 1500 Projector Headlight (Spec-D Tuning)
Runner-Up: T103 PLUS 4-Channel Dash Cam With Dual Configurable Blind Spot Cameras (TYPE S)

Interior Accessory Product
WINNER: 5-1/2″ 1966-77 Ford Bronco / 1961-67 F-100 Gauge Cluster GPS Speedometer + Tach (SPEEDHUT)
Runner-Up: Center Console Refrigerated Cooler (General Motors Accessories)
Runner-Up: 69 Firebird RGB Control Panel (Vintage Air LLC)

Package Design & Display Product
WINNER: Mini Mid-Rise Air-Topper Display (FLATED LLC)
Runner-Up: 5″ Handheld Bidirectional Diagnostic Tool (GEARWRENCH)
Runner-Up: The Vault: Launch Kit (Max Sensor)

Performance – Racing Product
WINNER: FAST® LS XCR LS3 Intake Manifold 112 MM (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati)
Runner-Up: Weld On Stainless Shield Insulation Kit & Welder (Design Engineering, Inc.)
Runner-Up: VMP Leviathan Air to Water Intake Manifold (VMP Performance)

Performance – Street Product
WINNER: Differential Brace System for 2015-2027 Mustang w/ Differential Cooler Option (Livernois Motorsports & Engineering)
Runner-Up: COBB Tuning – CAN Gateway for Factory ECU Sensor Expansion (Auto Meter)
Runner-Up: TSP Ford Godzilla Carbon Fiber EFI Intake Manifold w/ Fuel Rails (Top Street Performance)

Powersports | SxS | Lifestyle Product
WINNER: BLUE INFLATiQ by RIMiQ All-In-One Portable Tire Inflator – QwikFlow Technology (All-Fit Automotive/RIMiQ)
Runner-Up: MOBUL Fishing Rod Holder (Forged Authority Off Grid)
Runner-Up: 2026 M8 Harley Supercharger Kit (ProCharger Superchargers)

Street Rod & Custom Car Product
WINNER: Chevrolet LS3 Downdraft Short – SDS52 ETA4 Kit (Jenvey Dynamics Ltd)
Runner-Up: CPR POWERPACK PRO (OPTIMA Batteries)
Runner-Up: Vapor Trapper (Vapor Trapper™)

Tire & Related Product
WINNER: Sens-Rite® (Bartec TPMS)
Runner-Up: MIGHTY MINI by RIMiQ Small Tires Pump – Dirt Bikes, Bicycles, Camping & More (All-Fit Automotive/RIMiQ)
Runner-Up: Hoosier TrackAttack Pro ECE R117 (Hoosier Racing Tire)

Tools & Equipment Product
WINNER: CarCal QuickCal 5.0 Full System and Targets (ADAS Depot)
Runner-Up: HAZLOK™ Magnetic Safety Barrier System (30 ft. Length | Yellow/Black) (ESCO)
Runner-Up: KNECT™ Ratcheting 17-in-1 Interchangeable Low-Profile Socket Wrench Set (Klein Tools)

Truck & Off-Road Product
WINNER: Roof Top Tent Leveling Mounts V1.5 (Flat Peak, Roof Top Tent Leveling Mounts)
Runner-Up: ICON Vehicle Dynamics – XDCV Performance Axles (RANDYS Worldwide)
Runner-Up: Showa SPIRE 2.5 ARC 2 Universal Coilover Piggy Back Performance Shock (Showa Performance)

Wheel & Related Product
WINNER: 4 Pc. Carbon Fiber Sleeve Metric Lug Socket Set (CTA Tools)
Runner-Up: Vintage Muscle 18×8 (KG1 Forged)
Runner-Up: Forged Life FL04 Kingpin (Vision Wheel)

SEMA Show attendees can see all the New Product Award winners—and thousands of additional products debuting in the aftermarket—all week in the New Products Showcase. Located in Lower South Hall, the Showcase is a central destination for discovering new specialty-equipment products and technologies.

Visit semashow.com for the Show floorplan, education schedule, activations and more.

MONTREAL, QC (11.4.26) – AutoMobility Distribution Inc. is rolling out the biggest MYCAR2 app update to date, and the timing couldn’t be better. With remote start season in full swing, MYCAR2 users are getting new ways to control their vehicles, a completely redesigned dashcam experience and a host of improvements that make life easier for the installers who set it all up.

The headline feature brings MYCAR2 right to the phone’s home and Lock Screens. New home screen widgets put remote start, stop, lock and unlock one tap away, along with engine, door, battery and temperature status at a glance. On iPhone, an active remote start now appears on the Lock Screen and in the Dynamic Island with a live runtime countdown, so drivers can watch their car warm up without opening the app.

For drivers using MYCAR2 with the Thinkware F790AIR dashcam, the update delivers a fully redesigned recording experience. Users can choose which events are recorded and uploaded automatically, filter clips by type and status, view front and rear footage separately, and see exactly where each event happened on a map. Custom alerts and an on-demand Instant View button round out the package.

“Every one of these features came from listening to our dealers, installers and their customers,” said Mike Ethier, Director of Technical Support at AutoMobility. “MYCAR2 was built to give drivers more control without monthly fees, and this update takes that further than ever. We can’t wait for people to see it on their phones this winter.”

Installers get plenty to like too, including:

• VIN scanning that fills in make, model, trim and vehicle image automatically
• Input detection wire configuration for alarm or ignition detection
• Vehicle replacement built right into the setup flow
• A rebuilt firmware update wizard with clearer progress and one-tap retries

Availability
The update is available now as a free update for existing MYCAR2 users. MYCAR2 is sold and installed through authorized AutoMobility retailers across Canada.

For more information, visit automob.ca.

STAMFORD, CN (11.3.26) – JBL announced it will bring its aftermarket, marine and powersports audio lineup to life at SEMA Show 2026, Nov. 3-6 at the Las Vegas Convention Center, in Booth 10451. Three custom vehicles, the RALLYBAR Gen 2 soundbars and new additions to the company’s industry-leading powered speakers lines will give attendees plenty to see and hear at the show.

“Builders and installers in this space need audio that sounds great and holds up, whether it’s on the water, on the trail or in a show car,” said Shawn Spedding, Director of Sales, Mobile Audio Aftermarket, JBL. “JBL has spent more than 80 years engineering sound for stages, studios and cinemas, bringing that same expertise to every environment our customers drive, ride, and cruise in. At SEMA, attendees can get hands-on with RALLYBAR Gen 2, take an early look at the latest additions to our powered speaker lines and hear the difference for themselves.”

Custom Vehicles Showcase JBL Sound

A plethora of distinctive builds will highlight JBL sound across classic car, golf cart and powersports applications. A custom 1970s Chevelle built by Stitched by Slick for DeVonta Smith anchors the display. Squatch 1706, the mean green high-performance golf cart built by ACE Performance is outfitted with multiple JBL RALLYBAR XL soundbars, the Vanderhall Brawley, an electric 4×4 UTV showcasing JBL audio in a fully enclosed side-by-side, and a custom built “machine” on tracks.

RALLYBAR Gen 2 Takes Sound Beyond the Road

Following its debut at the Miami International Boat Show in February, RALLYBAR Gen 2 brings powerful sound and flexible installation options to its first SEMA Show appearance. The three-model family includes the 21-inch RALLYBAR S2 and RALLYBAR 2, each with a 150-watt RMS Class D amplifier, and the 35-inch RALLYBAR XL2 with a 300-watt RMS amplifier. Designed for UTVs, golf carts, boats and other recreational vehicles, the soundbars carry an IP67 rating for protection against dust and powerful water jets, and patent-pending mounting kits offer multiple top and rear positions to suit different roll cages, frames and towers. Two RALLYBAR Gen 2 soundbars can be paired for stereo or linked with other Auracast™-enabled JBL speakers to extend audio across a group of vehicles. The RALLYBAR 2 and RALLYBAR XL2 add dynamic LED lighting that responds to music, and all three models support Bluetooth 5.4, USB and RCA sources while weighing less than the first-generation line.

BASSPro Packs Powerful Bass Into Compact Spaces

JBL will introduce new additions to its BassPro line of powered subwoofers during the show. The BassPro line pairs built-in amplification with compact enclosures designed to add low-frequency output to factory and aftermarket car audio systems where installation space is limited.

For more information on JBL at SEMA Show 2026, or JBL’s full lineup of audio products, please visit www.jbl.com.

HOLLY HILL, FL (11.3.26) – Metra Electronics® will introduce Aküstik™, a brand-new line of smart multimedia receivers and vehicle-specific installation solutions, at the 2026 SEMA Show. The launch combines three receiver formats with a broad assortment of radio interfaces, extension and power harnesses, exclusive radio-specific dash kits, and universal mounting adapters. Together, these products give sales and installation partners a coordinated path from product selection to the finished dashboard.

Aküstik enters the market as businesses across the mobile electronics channel reevaluate their in-dash radio assortments and look for a fresh multimedia receiver line they can confidently support. Rather than requiring each business to build a program around a standalone radio, Aküstik is backed by Metra’s vehicle integration and installation expertise, creating new opportunities for complete vehicle-specific packages while reducing uncertainty during product selection and installation.

The launch lineup offers 9-inch, 10-inch, and 10.1-inch touchscreen formats, including fixed-display, floating-screen, and vehicle-specific mounting options. Each receiver is designed around the connectivity customers expect, while Aküstik interfaces and dash kits help retain supported factory functions and deliver a clean, professional fit in a growing range of applications.

Aküstik Smart Multimedia Receivers
All three Aküstik receivers support Apple CarPlay® and Android Auto™ via wired or wireless connections and include Bluetooth® wireless technology, AM/FM radio, camera inputs, steering wheel audio control readiness, and built-in sound-tuning capabilities. Model-specific features include high-resolution touchscreens, time alignment, graphic equalization, subwoofer level control, RCA preamp outputs, and shallow mounting designs.

• AK-9T: 9-inch Smart Multimedia Receiver with a 1280×720 touchscreen, shallow chassis, five-channel 4-volt RCA outputs, and built-in amplifier delivering up to 40 watts through four channels
• AK-10T: 10-inch Smart Multimedia Receiver with a 1280×720 touchscreen, shallow chassis, five-channel 4-volt RCA outputs, and built-in amplifier delivering up to 40 watts through four channels
• AK-10.1F: 10.1-inch Floating-Screen Smart Multimedia Receiver with a 1280×720 touchscreen, adjustable display angle, shallow single-DIN chassis, installation compatibility with Metra 95- or 99-Series dash kits, six-channel 4-volt RCA outputs, and built-in amplifier delivering up to 50 watts through four channels

Vehicle Integration Designed Around Aküstik
Aküstik radio interfaces are designed specifically for the new receivers and support essential factory features based on the vehicle application. Available functions may include steering wheel audio controls, factory backup and specialty cameras, OEM USB and auxiliary inputs, factory amplifiers, safety chimes, vehicle personalization settings, and HVAC information or control. The lineup also includes universal power harnesses to support clean, streamlined connections.

Vehicle-Specific Radio Interfaces

• MET-AK-CH1: Chrysler, Dodge, Jeep, and RAM 2013–2024
• MET-AK-CH2: Jeep Grand Cherokee 2011–2013
• MET-AK-FD1: Ford F-Series trucks 2009–2016
• MET-AK-GM1: Chevrolet and GMC 2014–2020
• MET-AK-GM2: Chevrolet Colorado | GMC Canyon 2019–2022
• MET-AK-GM3: Chevrolet Colorado | GMC Terrain/Canyon 2019–2022
• MET-AK-GM4: GMC Yukon 2007–2014
• MET-AK-GM5: Chevrolet and GMC 2014–2020
• MET-AK-HD1: Honda Civic 2022–2024 with 7-inch screen
• MET-AK-TY1: Toyota Tundra 2007–2013
• MET-AK-TY2: Select Toyota models 2014–2024
• MET-AK-TY3: Toyota Tacoma and Camry 2018–2023

Power Harnesses

• MET-AK-ISO1: Universal power harness for the AK-9T and AK-10T
• MET-AK-ISO2: Universal power harness for the AK-10.1F

Exclusive Radio-Specific Dash Kits
The Aküstik launch also includes vehicle-specific dash kits engineered exclusively for the AK-9T and AK-10T. Because the radios, mounting components, and dash kits are designed to work together, sales and installation partners can create complete packages with a coordinated fit and fewer questions about product compatibility. The kits are not designed for other aftermarket radios and include the required mounting hardware and installation instructions. Universal adapters allow compatible 9-inch dash kits to accept the AK-10T or compatible 10-inch dash kits to accept the AK-9T.

Dash Kits Designed for the AK-9T

• 09-5820: Ford F-150 2009–2014
• 09-5866: Ford Mustang 2015–2023 with factory 8-inch screen
• 09-6566: Jeep Wrangler JL 2018–2023 and Gladiator JT 2020–2023
• 09-6536: Jeep Grand Cherokee 2014–2018 with 5-inch screen
• 09-6562: Jeep Grand Cherokee 2014–2021 with 8.4-inch screen
• 09-6513: Jeep Grand Cherokee 2011–2013
• 09-6558: RAM trucks 2013–2024 with 8.4-inch screen
• 09-6529: RAM trucks 2013–2024 without 8.4-inch screen
• 09-8271: Toyota 4Runner 2010–2019
• 09-8219: Toyota FJ Cruiser 2007–2014
• 09-8235: Toyota Tacoma 2012–2015
• 09-8246: Toyota Tundra 2014–2021
• 09-8906: Subaru Legacy and Outback 2015–2019
• 09-8957: Select Subaru models 2012–2021
• 09-3016: Chevrolet Colorado and GMC Canyon 2015–2022
• 09-3505: Select Chevrolet and GMC models 2007–2014
• 09-6538: Chrysler 200 2015–2017

Dash Kits Designed for the AK-10T

• 10-3014: Chevrolet Silverado and GMC Sierra 2014–2019
• 10-8276: Toyota Camry 2021–2024
• 10-8220: Toyota Sequoia 2008–2022 and Tundra 2007–2013
• 10-8251: Toyota Tacoma 2016–2023
• 10-5871: Ford F-150 2021–2023 with 8-inch screen
• 10-6545: Jeep Compass 2018–2021
• 10-7804: Honda Accord 2013–2018

Universal Mounting Adapters

• 09-0001 converts an AK-10T dash-kit opening to fit the smaller AK-9T
• 10-0001 adapts an AK-9T dash-kit opening to mount the larger AK-10T

Metra will preview the complete Aküstik lineup during the 2026 SEMA Show at booth #10439 in the North Hall. Product availability and ordering information will be announced at a later date.

Visit www.metraonline.com/akustik for the latest Aküstik product information. Refer to Metra’s Vehicle Fit Guide for up-to-date vehicle-specific applications.

LONG BEACH, CA (11.2.26) – JVC Mobile Entertainment announces a strategic shift in its U.S. sales and distribution model, transitioning from independent sales representatives to a distributor-based network effective January 1, 2027. This move better aligns JVC with today’s evolving marketplace and reinforces its commitment to providing dealers with exceptional service, improved product accessibility, and greater opportunities for growth.

“The mobile electronics industry continues to evolve, and we believe this new distribution strategy is the right step forward for JVC and our dealer partners,” said John Lucas, Senior VP, JVCKENWOOD. “By leveraging the strengths of our distribution network, we can better support our dealers, respond to market demands, and build a stronger foundation for mutual success.”

JVC also extends its sincere appreciation to the independent sales representatives who have supported the brand over the years. Their dedication, industry expertise, and strong dealer relationships have been instrumental in JVC’s success, and the company is grateful for their many contributions.

As JVC looks ahead to 2027, this new distribution strategy represents an exciting opportunity to strengthen dealer partnerships, expand market reach, and position the brand for continued success.

Additional details regarding JVC’s authorized distribution network will be communicated to dealers ahead of the transition.

Visit www.kenwood.com for more.

DIAMOND BAR, CA (10.30.26) – The 2026 SEMA Show, Nov. 3-6, will bring live motorsports action to the Las Vegas Convention Center through ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt performances. Programming will continue Friday evening at SEMA Fest, giving industry professionals and automotive enthusiasts distinct ways to experience vehicle performance, driver skill and enthusiast culture.

“Live motorsports activations are a defining part of the SEMA Show because they allow attendees to experience the industry’s innovation, performance and culture in motion,” said SEMA Vice President of Events Tom Gattuso. “They give attendees another way to discover what is possible across the automotive aftermarket.”

Motorsports activations include:

SEMA Show
RAYS Wheels – Silver Lot 3
RAYS Wheels will offer ride-along experiences with professional drivers in vehicles equipped with the company’s performance wheels. The activation will give participants an opportunity to experience the vehicles’ handling and responsiveness firsthand.

National Motor Fest Smoke Show – Diamond Lot
The National Motor Fest Smoke Show will bring horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience will put attendees close to the vehicles, personalities and action that define National Motor Fest.

One Nation Racing Outlaw Series – Diamond Lot
One Nation Racing will bring the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.

OPTIMA Unleashed – Bronze Lot
OPTIMA Unleashed will bring the brand’s high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Tuesday and Friday.

On Wednesday and Thursday morning, the OPTIMA Ultimate Street Car Invitational event will feature 100 custom built racecars competing in a variety of challenges such as Speed Stop and Design & Engineering to be crowned the Ultimate Street Car. This is the culmination event to an entire season of OPTIMA’s Ultimate Street Car race series.

SEMA Fest
Globe of Death
The Globe of Death will feature motorcycle riders performing at high speed inside a spherical steel structure. Combining precise timing, close-quarters riding and dramatic action, the attraction will add high-intensity stunt performance to the public celebration.

OPTIMA Unleashed
On Friday evening, OPTIMA Unleashed will continue at SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of automotive enthusiast culture. Multiple demonstrations throughout the evening will give attendees several opportunities to experience the live drifting action.

Supercar Saturdays Florida
Supercar Saturdays Florida will return to SEMA Fest with a curated collection of rare hypercars, supercars and exotic vehicles. The display will give attendees an up-close look at some of the world’s most exclusive performance vehicles and another dimension of contemporary car culture.

“Industry professionals don’t just attend the SEMA Show; they experience it,” said SEMA Trade Show Director Andy Tompkins. “The outdoor activations give attendees opportunities throughout the week to see professional drivers, purpose-built vehicles and leading performance brands in action.”

On Friday, Nov. 6, members of the public may purchase Friday admission to the SEMA Show and SEMA Fest and experience the full range of automotive attractions. Friday access allows enthusiasts an opportunity to explore the SEMA Show, experience outdoor motorsports activations and then continue the evening at SEMA Fest for additional automotive experiences and live entertainment.

To learn more or register, visit www.semashow.com.

The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.

LAS VEGAS, NV (10.29.26) – SounDigital will exhibit at the 2026 SEMA Show, taking place November 3–6 at the Las Vegas Convention Center in Las Vegas, Nevada. At the show, the company will showcase its amplifier lineup, strengthen relationships with its dealer and distribution partners, explore new business opportunities, and demonstrate real-world applications of its products for the aftermarket car audio industry.

Located in the North Hall, Booth #10249, SounDigital will welcome distributors, retailers, installers, and other industry professionals to see its mobile audio amplifier solutions firsthand and get technical insight into its products.

A highlight of the booth will be the XP Series, engineered to deliver high performance in a compact footprint, making it ideal for builds where mounting space is at a premium. In addition to the XP Series, SounDigital will display other models from its lineup, including the GaN Series and additional amplifier lines, giving attendees a look at solutions for a wide range of applications, builds, and power levels.

For SounDigital, SEMA is a strategic opportunity to showcase its technology, expand its connections across the market, and stay in tune with the evolving needs of the car audio segment. For distributors, retailers, and business partners, the booth will serve as a point of contact for product information, technical documentation, support materials, and business opportunities.

Show Details:
Event: SEMA Show 2026
Dates: November 3–6, 2026
Venue: Las Vegas Convention Center, Las Vegas, Nevada
Booth: North Hall #10249
Learn more about SounDigital products: https://soundigitalusa.com/