HOUSTON, TX (08.14.26) – David Toliver, Principal and CEO of Synergy Marketing Agency, launched the company in 2018 with a clear vision: to provide manufacturers, retailers, and independent 12volt specialists with more than traditional sales representation. With a background in installation and 25 years of experience in consumer electronics B2B sales, David brings a unique combination of technical knowledge, sales expertise, and firsthand industry experience to every relationship.

Under David’s leadership, Synergy Marketing Agency has earned multiple Rep Firm of the Year awards from Morel Hi-Fi, along with recognition from several other manufacturer partners. These awards reflect Synergy’s commitment to building strong brands, developing dealer relationships, and delivering measurable results in the field.

“We consider ourselves to be more than just a manufacturer’s representative. That means we focus on being more of a business partner, consultant, and an extension of our retailers’ and independent 12volt specialists’ businesses” Toliver stated.

David takes a hands-on approach to the business and spends much of his time on the road, working directly with dealers and industry partners throughout Texas, Oklahoma, Arkansas, Louisiana, and Mississippi. Whether he is helping a dealer develop a product strategy, supporting a new installation opportunity, training sales teams, or introducing the latest products and technologies, David believes that strong relationships and real-world support are the foundation of long-term success.

With deep roots in the installation side of the industry and decades of B2B experience, David understands the challenges facing today’s specialty electronics dealers. His goal is to help manufacturers and dealers work together more effectively while creating opportunities for growth on both sides of the relationship.

For more information about Synergy Marketing Agency see:
www.synergyagency.net

LIBERTYVILLE, IL (08.14.26) – When it’s time to upgrade your audio system, don’t settle for average. STREET MACHINE speakers are engineered for those who want real output, real clarity, and real durability in every mile.

Featuring coaxial, shallow coaxial, and a component speaker system — every STREET MACHINE speaker is made with premium tweeter hardware, durable frames, and epoxy-infused natural fiber spiders.

Designed with Neo-Mylar soft dome tweeters, STREET MACHINE speakers deliver crisp, clean highs that cut through road noise, while Alpha-Cellulose poly cones bring smooth, natural midrange and punchy, consistent midbass to life.

Whether you’re replacing factory speakers or building something bigger — STREET MACHINE is made to fit your ride and elevate your speaker game.

To learn more, click here.

DIAMOND BAR, CA (08.13.26) – SEMA has officially opened entries for the 2026 SEMA Battle of the Builders presented by Mothers, introducing a new Motorcycle category and the all-new SEMA Battle of the Builders: Bike Builder Shootout.

For more than a decade, SEMA Battle of the Builders has recognized the industry’s most talented vehicle builders, providing a platform to showcase the creativity, craftsmanship, and innovation behind some of the most innovative custom builds in the world. For 2026, the competition will expand its reach to include motorcycles, giving custom bike builders a dedicated opportunity to compete and earn recognition on the industry’s biggest stage.

“Motorcycles have always been a vital part of the customization community, and we’re excited to officially bring these builders into the SEMA Battle of the Builders spotlight,” said SEMA Vice President of Marketing RJ de Vera. “The Bike Builder Shootout creates a new platform for motorcycle builders to showcase their craftsmanship, creativity, and passion while competing alongside some of the most talented custom bike builders in the industry.”

The new SEMA Battle of the Builders: Bike Builder Shootout will feature a dedicated Motorcycle competition recognizing standout custom bikes from builders across the country. Entries will be evaluated by a panel of motorcycle industry experts based on craftsmanship, design innovation, and overall execution. The inaugural judging panel will include Zach Ness of Arlen Ness Motorcycles, Jeff Holt of V-Twin Visionary, and Pat Patterson of Led Sled Customs, three respected leaders in the custom motorcycle community with decades of combined experience building, designing, and promoting motorcycle culture.

Motorcycle judges will review submissions before selecting the Top 10 finalists. Those finalists will then help determine the Top 3 category winners and select the overall Bike Builder Shootout champion, creating a competition judged by the builders and industry experts who understand the craft firsthand.

“The motorcycle community has always been built on creativity, craftsmanship, and a passion for creating something unique,” said Judge Chairman Bob Kay. “The Bike Builder Shootout gives builders a dedicated platform to showcase the time, skill, and innovation behind their machines while being recognized alongside some of the most talented builders in the industry. We’re excited to be part of a program that celebrates the people pushing motorcycle customization forward.”

The new Motorcycle category joins the four existing automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BF Goodrich Young Guns. Automotive finalists will continue to compete in their own competition and will have a separate Battle of the Builders overall winner.

The expansion into motorcycles reflects SEMA’s continued commitment to growing opportunities across the specialty equipment industry and expanding the powersports presence at the SEMA Show. As SEMA continues to develop its powersports footprint, the Bike Builder Shootout highlights the innovation, craftsmanship and creativity driving the future of customization.

Attendees at the 2026 SEMA Show will be able to experience the Bike Builder Shootout and Battle of the Builders competition live in Central Hall, which will showcase some of the most innovative vehicles and builders in the industry. Registration details for the SEMA Show are available at www.semashow.com/register.

The 2026 SEMA Battle of the Builders presented by Mothers will take place during the SEMA Show, Nov. 3-6, 2026, in Las Vegas. For more information or to enter the competition, visit www.semabotb.com.

LOS ANGELES, CA (08.13.26) – Massive Audio is proud to announce the launch of the DSP48, a powerful 4-input, 8-output digital signal processor engineered to give car-audio enthusiasts and professional installers precise control over every part of an audio system.

The DSP48 combines advanced sound-processing capabilities with a straightforward mobile interface for iOS and Android devices. Users can tune, configure, and manage their systems wirelessly through Bluetooth without relying on complicated desktop software.

“Many digital signal processors provide powerful features but make system tuning unnecessarily difficult,” said John Velez of Massive Audio. “We designed the DSP48 to deliver professional-level control through an interface that is easier to understand and faster to use.”

Advanced System Control

The DSP48 provides four input channels and eight independently adjustable output channels, allowing installers to configure complex multi-amplifier and multi-speaker systems.

Key features include:

• 4-channel input and 8-channel output
• Selectable 1- to 15-band parametric equalization
• Bluetooth control through iOS and Android devices
• High-pass and low-pass crossover controls
• Selectable crossover frequencies, filter types, and slopes
• Digital time alignment
• Independent output-level and phase adjustment
• Six memory presets
• USB/MP3 media playback
• Three programmable remote-output sequencers
• Installer password protection
• High-level and RCA signal inputs
• Built-in 8-volt line driver

The programmable remote-output sequencer can activate amplifiers in separate stages, helping reduce electrical surges and unwanted turn-on noise in large multi-amplifier systems.

DIAMOND BAR, CA (08.12.26) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, today announced the musical lineup for SEMA Fest, taking place Friday, Nov. 6, at the Las Vegas Convention Center. Headlined by multi-platinum punk rock icons The Offspring, the lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311, and California rock band The Alive. Together these chart-topping, arena-caliber acts will bring their catalog of massive hits to SEMA Fest, delivering the ultimate intersection of high-octane and high-decibels, a one-day celebration of the long-standing bond between music and car culture that closes out SEMA Week with an unforgettable public experience.

Early bird pre-sale tickets are available July 15, with the general on-sale kicking off this Friday, July 17, at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event – typically reserved for industry insiders – alongside performances from some of today’s biggest bands.

“SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle, and cultural relevance,” said SEMA Vice President of Events Tom Gattuso. “By bringing together the world’s premier automotive gathering with iconic music, immersive automotive experiences, and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences, and sends SEMA Week out on a high-energy, high-impact note.”

SEMA Fest serves as the official “closing ceremony” of SEMA Week, transforming the world’s premier automotive trade show into a massive public celebration and extending the energy of the SEMA Show into a day-long experience.

The day begins inside the Las Vegas Convention Center, where attendees can explore the SEMA Show floor, including 2,000-plus exhibiting brands and vendors, thousands of custom builds, and the latest in automotive products and technology.

As the day continues, the action moves outdoors for the legendary SEMA Cruise and high-intensity motorsports demonstrations that keep the excitement building throughout the afternoon.

Then, as the sun sets, attention turns to the SEMA Fest Stage, where live music and automotive adrenaline come together in one immersive environment. The automotive excitement continues into the evening with featured vehicle displays and motorsports performances that keep car culture front and center through the final encore.

2026 Musical Lineup
Multi-platinum punk rock icons The Offspring bring decades of Southern California punk-rock energy to SEMA Fest. Formed in Garden Grove in 1984, the band is known for their generation-defining hits such as “Self Esteem,” “Come Out and Play,” “The Kids Aren’t Alright,” and “Pretty Fly (For a White Guy).” Widely credited with helping revive mainstream interest in punk rock during the 1990s, The Offspring has sold more than 45 million records worldwide.

Jimmy Eat World adds its signature anthemic alternative-rock sound to the lineup. The band broke through globally with “The Middle,” which reached No. 1 on Billboard’s Modern Rock Tracks chart and became one of the defining rock songs of the early 2000s.

311 brings its unmistakable blend of rock, reggae, funk, and hip-hop influences to the main stage. The band has released 14 studio albums, sold more than 10 million records in the United States, and remains known for crowd favorites such as “Down,” “Amber,” and “All Mixed Up.”

The Alive rounds out the bill with a fresh California rock sound rooted in surf, skate, and hard-driving live performance. The band cites influences including Black Sabbath, Nirvana, Rush, and Queens of the Stone Age, making them a fitting addition to a lineup built on energy, edge, and attitude.

Featured Experiences
The evening’s adrenaline will be amplified by world-class automotive demos, including drifting demonstrations from OPTIMA and the high-energy Globe of Death.

Supercar Saturdays Florida returns to SEMA Fest with a curated showcase of rare hypercars and exotic vehicles following its debut SEMA Fest appearance in 2025, where it presented an exclusive hypercar and supercar display.

For the latest updates, follow @SEMAFestOfficial on social media or visit www.semafest.com.

BOCA RATON, FL (08.12.26) – Upgrade your Audi without replacing the Factory Experience

“A customer loves their Audi, but the technology feels dated.”

What if you could give your customers’ Audi the technology of a brand-new vehicle—without sacrificing the factory look, controls, or functionality?

In our newest product demonstration, Steve Cope, ZZ2 Sales Manager, walks through one of our most popular upgrades: transforming a 2016 Audi A6 equipped with the factory 6″ display into a modern 10.25″ DIZZPLAY HD touchscreen.

During this hands-on demonstration, Steve explains why DIZZPLAY Screen Replacement is much more than just another aftermarket screen. Designed specifically for BMW, Audi, and Mercedes-Benz vehicles, DIZZPLAY preserves the factory systems your customers already trust while delivering the modern connectivity they expect.

In this video, you’ll learn:
✔ Replacement without being too intrusive, while preserving the factory aesthetics.

✔ How DIZZPLAY Screen Replacement retains factory Bluetooth, microphone, steering wheel controls, and OEM integration.

✔ The benefits of the ultra-fast zOS operating system and MFI Certified Chip made for iPhone.

✔ Wireless Apple CarPlay & Android Auto functionality.

✔ Why dealers are choosing DIZZPLAY Screen Replacement over generic Android screen solutions.

✔ How a simple upgrade can completely transform the driving experience.

The result is a larger, high-definition touchscreen that looks like it belongs in the vehicle from the factory—only smarter, faster, and more connected.

DIZZPLAY Screen Replacement combines OEM integration with wireless smartphone connectivity, HD touchscreens available in multiple sizes, front and rear camera support on select models, USB media playback, and a 3-year warranty backed by U.S.-based technical support.

Whether you’re introducing DIZZPLAY Screen Replacement to your showroom, adding it to your installation catalog, or helping customers modernize older luxury vehicles, this video is an excellent resource for learning how to present its value with confidence.

▶ Watch the Full Product Walkthrough on YouTube
Explore the features and discover why DIZZPLAY Screen Replacement is becoming the premium screen replacement solution for Audi, BMW, and Mercedes-Benz owners

To learn more, click here.

LIBERTYVILLE, IL (08.12.26) – HEW Powered Subwoofer Systems are loaded with premium ELITE Series subwoofers, engineered to deliver deep, commanding bass that hits harder than ever. This isn’t just sound — it’s low-end punch you feel in your chest. Unlock richer layers of heavy bass impact, adding intensity, punch, and authority to every track with HEW.

With a built-in high-output amplifier engineered to deliver clean, controlled bass right out of the box, every HEW Powered Subwooferbrings serious power, commanding volume, and precision sound that transforms your system. Designed for seamless installs in tight spaces without sacrificing impact — this is ELITE BASS, built to hit harder.

For more info, click here.

SASKATOON, SK (08.11.26) – Firstech Canada announced the appointment of Scott Haseniuk as Business Development Manager – Automotive, Western Canada.

Scott brings more than 25 years of experience in the automotive aftermarket and specialty 12-volt industries. Since 2000, he has built a strong career across the automotive aftermarket, gaining extensive experience in accessory sales, installation operations, and dealer support. He later went on to lead installation operations at one of Firstech’s top-performing dealers in Central Alberta, helping drive successful operations and deliver quality solutions to customers.

Having spent his career working alongside installers, sales teams, and dealers, Scott understands the day-to-day challenges and opportunities involved in building a successful 12-volt business. His hands-on technical knowledge, process-driven approach, and passion for helping customers succeed make him an exceptional resource for our dealer network.

“At Firstech Canada, our success is built on the success of our dealers. Supporting our partners’ growth across Western Canada was a key priority, and we wanted to invest in an experienced professional who could provide meaningful support and help our dealers capitalize on new opportunities,” said Benjamin Riboreau, Director of Sales & Strategic Operations, Firstech Canada. “Scott’s industry experience, technical expertise, and commitment to building lasting relationships make him an outstanding addition to our team. I know many of you will quickly recognize the value he brings, and I’m excited for you to get to know him.”

In his new role, Scott will work closely with dealers throughout Western Canada to support business growth through product training, sales development, technical guidance, and ongoing account support. Whether you are looking to expand your remote start and security business, explore new connected car solutions, or simply have a trusted resource to support your team, Scott is here to help.

“I’m truly honored to join Firstech Canada. The company is an innovative industry leader with a passionate, forward-thinking team that is committed to mutual growth and success with its dealer network and industry partners,” said Scott Haseniuk. “I have worked across various areas of the aftermarket automotive and specialty 12-volt industries since 2000, gaining valuable insight and experience that allows me to understand and support the needs of our dealers. I’m very much looking forward to helping our current and future clients reach their full potential.”

If you have not yet had the opportunity to meet Scott, we encourage you to reach out and introduce yourself. He will be connecting with dealers across the region over the coming weeks and looks forward to building strong relationships with our partners.

Scott can be reached at 780-522-1784 or shaseniuk@myfirstech.ca

Majed Awad (R) traveled to Denton TX to deliver the Apollo Authorized Plaque to Adrian Salazar.

DALLAS, TX (08.11.26) – Apollo Window Film is proud to present Adrian Salazar of the North Texas Tint Institute with an Apollo Authorized plaque, recognizing the school’s longstanding partnership with Apollo Window Film. The North Texas Tint Institute is recognized as one of the premier window tint training schools in the nation, helping develop the next generation of professional window film installers.

“Adrian Salazar and the North Texas Tint Institute have been using Apollo Window Film products for more than 16 years, making their relationship with Apollo one built on experience, trust, and a shared commitment to quality and professional installation. We appreciate working together to grow the window film industry” Maged Awad relayed.

Apollo Window Film is proud to support educators and installers who continue to raise the standards of the window film industry.

For more see apollowindowfilm.com and awdistributors.com.

HUNTINGTON BEACH, CA (08.10.26) — Automotive Entertainment OC is continuing its commitment to hands-on industry education following the success of its 3-Day Digital Fabrication Class, held July 24–26, 2026, at the company’s Huntington Beach facility.

The July training brought together automotive professionals from across the industry for three days of hands-on learning centered around the technologies that are changing the way custom automotive projects are designed and built.

The training was led and supported by experienced industry professionals, including Lino Morales, Jeremy Katz, Chris Yato, Andrew Esparza, JT Torres, and Jason Tzintzun, who shared their knowledge, experience, and different perspectives with attendees throughout the three days.

The class also welcomed respected members of the automotive industry as students, including John Schwartz, CEO of SoundShield, further demonstrating the growing interest in digital fabrication and its applications within the industry.

Real-World Experience Behind the Training
One of the biggest advantages of Automotive Entertainment OC’s training program is that digital fabrication is not something the team uses only for demonstrations or classes.

It is part of the shop’s everyday workflow.

Automotive Entertainment OC regularly uses 3D scanning, CAD design, reverse engineering, 3D printing, CNC machining, and laser cutting to design and complete real customer projects.

That daily experience is what shapes the training.

Students learn from real-world applications, challenges, and solutions developed inside an active automotive fabrication shop. The focus is not simply on learning how to operate the technology, but on understanding how to incorporate it into an everyday workflow to improve accuracy, solve problems, save time, and create new possibilities.

“Our goal is simple,” said JT Torres of Automotive Entertainment OC. “We want every student to go home with new skills they can immediately start applying to their everyday projects and their business.”

Industry Support Made the Experience Possible
The July training was also made possible through the generous support of industry sponsors and partners, including Exile Audio, ORCA Design & Manufacturing, Creaform, Amplify AM, and SendCutSend.

Their support helped Automotive Entertainment OC create an even more valuable experience for attendees. Throughout the training, students had opportunities to win tools, products, credits, and other prizes provided by participating sponsors.

For Automotive Entertainment OC, these partnerships are about more than giveaways. They connect students with companies, tools, products, and resources that can help them continue developing their skills long after the class is over.

The Automotive Entertainment OC team is grateful to every sponsor, instructor, industry professional, and student who contributed to making the July class a success.

Next 3-Day Digital Fabrication Class: September 11–13, 2026
Building on the momentum of the July training, Automotive Entertainment OC will host its next 3-Day Digital Fabrication Class on September 11, 12 & 13, 2026, in Huntington Beach, California.

The upcoming class will focus on:

3D Scanning

Reverse Engineering

Surfacing

Real-World Digital Fabrication Workflows

Students will learn how to capture real-world parts using 3D scanning technology, work with scan data, reverse engineer existing components, develop accurate surfaces and CAD models, and understand how to move from a physical object to a usable digital design.

The class is designed for installers, fabricators, shop owners, designers, engineers, and other professionals who want to add modern digital fabrication skills to the work they are already doing.

Just as with the July class, the emphasis will remain on hands-on, practical learning rather than theory alone.

Students will have the opportunity to ask questions, work alongside experienced professionals, and see how the same technologies being taught in the classroom are being used every day at Automotive Entertainment OC to complete actual customer projects.

The goal is for every attendee to leave with practical knowledge and new skills they can begin using immediately.

Event Information
3-Day Digital Fabrication Class
September 11–13, 2026

Automotive Entertainment OC
7442 Talbert Ave.
Huntington Beach, CA 92648

Snacks and lunch will be provided each day.

Registration is now open, and space is limited to maintain a hands-on learning environment.