OLATHE, KS (09.11.26) – PRNewswire – Garmin (NYSE: GRMN), the world’s largest1 and most innovative marine electronics manufacturer, today announced JL Audio® A60 and JL Audio A60-H marine head units that produce world-class sound with the choice between a sleek, modern aesthetic or compact hideaway design. Enjoy premium sound from four audio zones with Garmin’s most advanced audio technology featuring Digital Signal Processing (DSP) and Easy Tune via the redesigned Garmin Audio app. Boaters can control the playlist from anywhere on board via remotes, the Garmin Audio app or compatible quatix® marine smartwatches.

“We’re excited to offer boat owners a new premium, convenient and affordable audio solution that will entertain on every trip. The new JL Audio A60 head units bring together a robust feature set, including built-in Digital Signal Processing, superior Bluetooth connectivity and a modern-looking design to fit with the current trends in mid-size boats.”
–Susan Lyman, Garmin Vice President of Global Consumer Sales & Marketing

What’s new?

• Bluetooth^™ LE audio streaming: Enjoy advanced audio streaming with enhanced clarity from smart devices.
• DSP technology: Boost the overall listening experience by optimizing the audio signal delivered through the system. DSP also protects system components by managing the power sent to the speakers and subwoofers.
• Multi-Zone^™ audio: Gives the user control of four separate audio zones.   
• Hi-res color display: Enjoy the incredible aesthetics of a more modern-looking stereo unit that features a higher-resolution 2.95-inch (640 x 360 px) color screen and sunlight readable display².
• Wireless control: Easily control the audio from anywhere on the boat with compatible Garmin smartwatches or the Garmin Audio app on compatible smart devices.
• NMEA2000^® compatibility: Network the sound system with a Garmin MFD or the JL Audio NRX-300 wired remote (sold separately) for integrated audio control. Also supports Speed vs. Volume adjustment, automatically increasing the stereo’s volume to match greater noise at higher speeds.
• Built-in DAB tuner: Receive a clearer and more reliable signal compared to traditional AM/FM radio on the water with included Digital Audio Broadcasting (DAB) technology.

Modern design

Constructed to compliment the look and feel of the latest boat design trends, JL Audio A60 features a sleek aesthetic that complements other modern electronics at the helm. The hideaway JL Audio A60-H is built specifically to integrate with Garmin MFDs, reducing clutter and streamlining the look of any dash. Both are built to an IPX6 and IPX7 rating to resist typical elements in a marine environment, including water, salt fog, UV and temperature change.

Enhanced audio control

Take command of the audio with the new JL Audio R5 volume controller and NRX-300 wired remote. Compatible with JL Audio A60 and A60-H head units both devices connect to the boat’s NMEA 2000 network for convenient control of on-board audio zones. 

The R5 offers quick volume adjustments and play/pause control through a large, dash-mounted knob that can be installed with a single 1.5-inch hole. For more advanced control, the NRX-300 features an optically bonded LCD display and five-button control for up to four audio zones. Both devices are IPX 7 rated for marine use.

The JL Audio A60 and A60-H marine head units are available now with a suggested retail price of $599.99. The JL Audio R5 volume controller has a suggested retail price of $179.99, while the NRX-300 wired remote has a suggested retail price of $229.99. To learn more, visit garmin.com/marine/audio.

Engineered on the inside for life on the outside, Garmin and its brands – JL Audio and Fusion – are committed to developing and delivering world-class audio entertainment solutions, including high-performance stereos, speakers, amplifiers and subwoofers and other audio components for the marine, car, RV, powersports and home markets. For more information, visit the Garmin Newsroom, email our media team, or follow our blog.  

1 Based on 2025 sales.
2 Available on the JL Audio A60 only.

SOURCE Garmin International, Inc. via PRNewswire

DIAMOND BAR, CA (09.11.26) – The 2026 SEMA Show is accelerating toward another landmark year, with strong exhibitor demand reflected in the floorplan and significant growth across high-interest categories, including mobile electronics. For attendees focused on automotive gadgets, connected car tech, and premium audio, this year’s Show promises a dynamic view into the future of in-vehicle innovation.

More than 100 brands will exhibit in the SEMA Show’s dedicated Mobile Electronics section, highlighting the continued evolution of connected driving experiences. Attendees will find a comprehensive range of cutting-edge technologies, including advanced car audio systems, infotainment platforms, radar detectors, dash cameras, driver assistance tools, and integrated vehicle electronics.

The section’s strength reflects a thriving market. According to the recently released SEMA Market Report, the U.S. automotive mobile electronics aftermarket has grown into a $3.36 billion market, underscoring consumers’ continued demand for technology that enhances connectivity, convenience, entertainment, and safety. The report also highlights that audio systems, security products, smartphone integration technologies, and driver-assist systems are among the industry’s most important and rapidly evolving technology-focused segments.

The category is also being driven by younger consumers. The SEMA Market Report found that most mobile electronics segments see 55%-67% of spending coming from buyers under age 40, demonstrating the strong appeal of connected and technology-enabled vehicle upgrades among younger enthusiasts.

The category’s strength is reinforced by the ongoing presence of industry mainstays. Leading brands such as BlackVue, Blaupunkt, Cobra Electronics, Kicker, Metra Electronics, Rockford Fosgate, and Stinger, which have exhibited at the SEMA Show for decades, continue to anchor the space while introducing next-generation products that blend performance, connectivity, and design.

“The mobile electronics category is one of the most exciting areas of growth at the SEMA Show,” said SEMA Vice President of Events Tom Gattuso. “From immersive audio and intelligent infotainment to safety-focused technologies like radar detection and dash cameras, this is where drivers experience innovation firsthand. The presence of long-standing brands alongside emerging companies underscores the strength, heritage, and forward momentum of this industry segment.”

Overall, exhibitor commitments for the 2026 SEMA Show have already exceeded 1 million net square feet of indoor exhibit space, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The Show remains one of the largest and most influential trade events in the U.S., reflecting strong investment and innovation across the automotive aftermarket.

In addition to mobile electronics, the 2026 SEMA Show will feature broad participation across performance, off-road, powersports, restyling, tools, and emerging technology sectors. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, further reinforcing the intersection of factory-backed innovation and aftermarket creativity.

Attendees can also explore returning features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering a deeper look at the trends shaping tomorrow’s vehicles, many of which are powered by advances in vehicle electronics and user experience.

The 2026 SEMA Show will take place Nov. 3-6 in Las Vegas, culminating in a broader “SEMA Week” experience that includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com.

TEMPE, AZ (09.10.26) – PRNewswire – Rockford Fosgate, a leader in high-performance audio, announces an all-new lineup of audio systems engineered specifically for the 2027 Can-Am Defender platform. Co-engineered with BRP, the new systems combine premium Rockford Fosgate sound with factory-level integration, plug-and-play installation, and purpose-built durability for the off-road environment.

From upgrades to complete full-cab systems and premium Audio Roof solutions, the lineup gives Defender owners multiple ways to build an audio system around how they work, ride, and play.

At the foundation of the lineup is Precision Engineered Fit. Speakers, enclosures, amplifiers, harnesses, and mounting solutions are designed specifically around the Defender platform, creating a clean, integrated installation with a finished appearance that looks at home in the vehicle. Depending on the configuration, system control integrates directly with the 2027 Can-Am Defender Wireless Touch Display or Rockford Fosgate PMX-C30 source unit.

Select systems also feature V.S.T.S. – Vehicle Specific Tuned Sound. Built-in DSP, vehicle-specific tuning, and digital A2B connectivity are engineered around the Defender environment to deliver clean, controlled audio without complicated tuning or setup. The result is powerful sound designed to perform over wind, engine noise, and the demanding conditions that come with off-road use.

The new Defender audio lineup is also designed to scale. Owners can start with a front-speaker system and expand with rear speakers, powered subwoofer kits, amplifier upgrades, or complete Audio Roof solutions. Available configurations range from 500-watt amplified front-speaker systems to 1,000-watt dual-amplified systems with a powered 10-inch subwoofer.

For riders looking for an all-in-one upgrade, Rockford Fosgate Defender Audio Roof systems combine high-output overhead sound, integrated lighting, and vehicle-specific functionality in a single package. Configurations are available for both two-door and four-door Defender models, with premium systems adding 15-inch passive subwoofers, expanded speaker coverage, customizable RGB lighting, integrated dome lighting, and integrated Can-Am SMART 40in. front light-bar and Can-Am SMART rear cargo-light.

Every system is engineered for the demands of the off-road environment with O.R.D.- Off Road Designed construction. Speakers, amplifiers, enclosures, grilles, and hardware are built to withstand exposure to water, mud, dust, UV, vibration, and rugged use. Water-tested speakers, UV-certified grilles, and vibration-tested components help ensure dependable performance wherever the Defender goes.

Whether upgrading a level 2, adding deeper bass, expanding audio throughout the cab, or stepping up to a complete Audio Roof system, the new Rockford Fosgate lineup gives 2027+ Can-Am Defender owners a purpose-built path to premium off-road sound.

For more information visit: rockfordfosgate.com or can-am.brp.com

SOURCE Rockford Fosgate via PRNewswire

LIBERTYVILLE, IL (09.10.26) – PRO POWER. SLIM PROFILE. MASSIVE SOUND. Take your system to PRO LEVELS with COLOSSUS MINI amplifiers. Built to deliver the legendary COLOSSUS performance in a streamlined footprint, these amps pack serious output into a design that fits where others can’t.

BIG POWER meets sleek design — giving your ride the performance in power it demands without taking up the space. All COLOSSUS MINI amplifiers are compatible with a wide range of drivers, especially pro-style speakers. Innovated with full-range Class-D chipsets (including the mono models) — Nickel-plated RCA jacks create a connection that remains corrosion-resistant.

For more info, click here.

DIAMOND BAR, CA (09.08.26) – The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organizations worldwide, has announced the Specialty Equipment Market Association (SEMA) Champions of the FIA Innovation Challenge 2026.

Announced at the FIA American Congress in Buenos Aires, Argentina, SEMA received the award for its Advanced Driver Assistance Systems (ADAS) research initiative, helping the automotive industry better understand how vehicle modifications interact with modern safety technologies.

As ADAS technologies become standard in modern vehicles, uncertainty remains around how aftermarket modifications, repairs, and recalibration procedures can affect the performance of critical safety systems. SEMA’s initiative addresses this challenge through independent, evidence-based research, testing, and industry collaboration.

The program combines controlled laboratory testing, real-world validation, and policy engagement to generate objective data that supports manufacturers, regulators, repair businesses, and vehicle owners.

Through this work, SEMA is helping ensure that life-saving safety technologies continue to function as intended while supporting responsible innovation across the automotive aftermarket.

• H.E. Mohammed Ben Sulayem, President of the FIA said: “Congratulations to SEMA CEO Mike Spagnola and the Specialty Equipment Market Association on being named a Region III Champion in this year’s FIA Innovation Challenge.

“SEMA’s ADAS research initiative demonstrates how Member Clubs and organizations can play an important role in helping industry and policymakers understand emerging technologies, ensuring innovation continues to advance alongside road safety.”

• Tim Shearman, Deputy President for Automobile Mobility and Tourism said: “When meeting current and future mobility challenges, our Member Clubs are our greatest assets, enabling us to support road users with genuine local understanding.

“SEMA is demonstrating how independent research and industry collaboration can provide the evidence, knowledge, and confidence needed to support innovation while maintaining high standards of safety for road users.”

• Frank Fotia, FIA Region III President said: “As vehicle technologies become more sophisticated, it is essential that industry, regulators, and consumers have access to clear and reliable information to support informed decision-making.

“Through its ADAS research initiative, SEMA is helping build that understanding, creating practical pathways that support safety, encourage innovation and benefit the wider mobility ecosystem.”

• Mike Spagnola, CEO of SEMA said: “As advanced driver assistance systems become standard across the vehicle fleet, the automotive industry faces a shared responsibility to ensure innovation and safety continue to move forward together.

“By providing independent, evidence-based insights, our research is helping close critical knowledge gaps for manufacturers, policymakers and vehicle owners as they continue to use and interact with these potentially lifesaving systems on the road.”

SEMA joins the Alberta Motor Association (AMA, Canada) and the Jamaica Automobile Association (JAA, Jamaica), which have also been named Region III Champions of the FIA Innovation Challenge 2026.

A global judging panel will now select one Global Winner from these three champions, who will receive their award at FIA General Assemblies week in Shanghai, China, in December.

Now in its third year, the FIA Innovation Challenge has seen Member Clubs throughout Region III continue to demonstrate leadership and innovation in delivering safer, more sustainable and more affordable mobility solutions.

For more information, visit www.sema.org.

FORT MYERS, FL (09.08.26) – GENEVO America is excited to announce this new showroom display program, available through 5Axis.

This program gives qualified retailers the opportunity to showcase Genevo products in their showroom with a professionally designed display that helps create visibility, educate customers and drive sales.

How retailers qualify: retailers interested in participating can contact their sales team for program require requirements, availability, and next steps. Once approved, 5Axis will coordinate the display set up and provide the necessary materials for support.

For more information, please contact sales.us@genevo.com.

AUSTIN, TX (09.04.26) – The dB Drag Racing Association (dBDRA) is proud to announce Recoil Audio as the Exclusive Championship Ring Sponsor for the 29th Annual dB Drag Racing North American Finals, taking place October 3–4, 2026.

In the world of car audio competition, the Championship Ring is the ultimate symbol of excellence. Earning one represents an entire season of dedication, countless hours of testing, and the ability to push the audio systems to the absolute limit. This year, Recoil Audio is stepping up to sponsor these highly coveted championship rings, forever linking its brand with the top competitors in North America.

Recoil Audio is already making an impact in the car audio world with a growing lineup of amplifiers, subwoofers, speakers, accessories, wiring, and other high-performance car audio products. Their decision to step up as the Exclusive Championship Ring Sponsor demonstrates a strong commitment to the car audio community and the competitors who continue to drive the sport forward.

“The Championship Ring is what competitors chase all year long,” said the dBDRA. “We are thrilled to partner with Recoil Audio to make these ultimate awards possible for the 2026 champions. Their decision to step up and support the competitors at this level demonstrates a tremendous commitment to the continued growth of car audio competition.”

As the Exclusive Championship Ring Sponsor, Recoil Audio will receive prominent recognition throughout the 2026 Finals, including placement on the championship ring, event shirts, sponsor banners, and recognition during the Championship Awards Ceremony.

The 2026 dB Drag Racing North American Finals will take place across two venues: Indianapolis, Indiana, and Spruce Grove, Alberta. Competitors at both locations will compete as part of the North American Finals, with Regional Championship competition taking place on Saturday, followed by Championship competition on Sunday.

The Indianapolis location will also serve as a multi-organization championship hub, co-locating with IASCA and ISPLL.

For more information about Recoil Audio and its full line of car audio products, visit: https://recoilaudiousa.com

When you see Recoil Audio online, be sure to drop a comment and thank them for sponsoring the Championship Rings for the 2026 dB Drag Racing North American Finals!

For more information about the 2026 dB Drag Racing Finals, registration, and event details, visit dbdrag.com

NEW YORK, NY (09.04.26) – SiriusXM announced its extensive coverage plans for the 2026 NFL season, which will feature live broadcasts of every game, and the addition of multiple new voices on the SiriusXM NFL Radio channel.

Every NFL Game Airs Live on SiriusXM

The 2026 NFL Kickoff Presented by YouTube TV takes place September 9 (8:20 pm ET), when the defending champion Seattle Seahawks face the New England Patriots in a rematch of last February’s Super Bowl. The following day, September 10 (8:35 pm ET), features the league’s first international game of the season, as 2025 NFL MVP Matthew Stafford and the Los Angeles Rams play the San Francisco 49ers in Melbourne, Australia.

Every NFL game, from the regular season through the Super Bowl, is available to SiriusXM listeners both in their vehicles and via the SiriusXM app. Through the SiriusXM app, subscribers can tune in to both home and visiting team broadcasts for every matchup. Additionally, subscribers with sports play-by-play can access both home and road team broadcasts directly on their in-vehicle radios. The schedule of games airing on SiriusXM for Week 1 is available here: SiriusXM.com/Sports

Listeners can access NFL game broadcasts and the SiriusXM NFL Radio channel with SiriusXM’s most popular subscription plans, including Platinum, All Access and Music & Entertainment, as well as SiriusXM’s new sports-focused subscription plan, SiriusXM Sports Pass, priced at $5 per month.

New Voices Join SiriusXM’s NFL Programming

In addition to the live game broadcasts, fans get in-depth NFL talk 365 days a year on SiriusXM NFL Radio (channel 88), the only 24/7 radio channel dedicated to the NFL. Multiple current and former NFL players are joining the roster and will be featured hosts on the channel this season.

Super Bowl XLIV MVP and 13-time Pro Bowl quarterback Drew Brees, who was inducted into the Pro Football Hall of Fame this summer, is joining the cast of “Let’s Go!” – the weekly show hosted by L.A. Rams quarterback and 2025 NFL MVP Matthew Stafford, three-time National Sportswriter of the Year Peter King, and Emmy Award-winning broadcaster Jim Gray. The new season of “Let’s Go!” debuts on Monday, September 7 (6 pm ET), and will feature Stafford previewing the Rams matchup against the 49ers three days later at the famous Melbourne Cricket Ground in the first ever NFL game played in Australia.

New episodes of “Let’s Go” will debut every Monday on SiriusXM NFL Radio. After airing on SiriusXM, the show is available on all major podcast platforms, with additional bonus content available only on the SiriusXM app. “Let’s Go!” is produced by Scratchy Productions and SiriusXM.

“I’m excited to join Jim Gray and our great list of guests on ‘Let’s Go’ as we break down the biggest moments in the NFL every week, giving fans tons of insight and entertainment,” said Brees.

Also joining SiriusXM this season are multiple active or free agent NFL players. NY Giants defensive tackle Shelby Harris, NY Jets linebacker Demario Davis, and free agent wide receiver Brandin Cooks will serve as rotating hosts alongside Carolina Panthers long snapper J.J. Jansen on the weekly show, “The Players’ Point,” the only radio show hosted entirely by active NFL players. LA Chargers fullback Alec Ingold also returns as a co-host. “The Players’ Point” airs Tuesdays at 6 pm ET on SiriusXM NFL Radio.

Adam Thielen, who retired earlier this year after a 13-year NFL career, has signed on as a SiriusXM host and will be heard Tuesdays from 10am-noon ET on “Airing It Out” on SiriusXM NFL Radio alongside Bob Papa. Thielen entered the league in 2014 as an undrafted free agent and spent 10 seasons with the Minnesota Vikings, where he emerged as a star, was voted to two Pro Bowls and selected as a second-team All-Pro in 2017.

SiriusXM NFL Radio hosts include Hall of Famers, former execs and NFL Legends

SiriusXM NFL Radio’s team of hosts also includes Hall of Famers Tim Brown and Bill Polian, former NFL executives Pat Kirwan, Tom Telesco and Ran Carthon, and NFL Legends including Rich Gannon, Jacob Hester, Todd Haley, Brad Hopkins, Ryan Leaf, Kirk Morrison, Allen Robinson, Isaiah Stanback, Max Starks, Robert Turbin, Solomon Wilcots, Matt Simms, Leger Douzable, Brian Hoyer, Christian Fauria, Ben DiNucci and Ryan Harris.

SiriusXM NFL Radio voices also include a number of NFL insiders and radio veterans including Vic Carucci, Zig Fracassi, Dan Leberfeld, Jade McCarthy, David Moulton, Bruce Murray, Bob Papa, Amber Theoharis, Amy Lawrence, Andrew Siciliano, Mike Dempsey, Bob Harris and Damon Amendolara.

Sundays during the season, SiriusXM’s “NFL Sunday Drive” show airs live from noon to 8 pm ET as all afternoon games are in progress. Hosts Steve Torre and Bill Lekas share up-to-the-moment scores and highlights, take listeners in and out of multiple live game broadcasts so they can hear the most exciting game action in one place, and conduct one-on-one postgame interviews with the day’s star players.

For more on SiriusXM’s NFL programming, including a link to the SiriusXM NFL Radio channel and NFL game schedules, go to SiriusXM.com/NFL.

HOUSTON, TX (09.03.26) – Crossover Marketing Southeast is pleased to announce its appointment as the new manufacturers’ representative for Systematic Power Solutions d/b/a XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries throughout the TOLAM market.

Crossover will represent the complete Systematic Power Solutions brand portfolio across Texas, Oklahoma, Louisiana, Arkansas, and Mississippi, providing dealer development, account support, product education, territory coverage, promotional support, and long-term sales-growth initiatives.

The Systematic Power Solutions portfolio provides power solutions for automotive, mobile electronics, marine, powersports, racing, commercial, and specialty vehicle applications. Through its brands: XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries, the company offers battery, lithium, charging, and power-management solutions designed for demanding applications and professional installation environments.

“We are excited to represent Systematic Power Solutions throughout the TOLAM market,” said Shawn Simpson, Principal Owner of Crossover Marketing Southeast. “This portfolio gives our dealers credible power solutions for everything from mobile electronics and performance vehicles to marine, powersports, and specialty applications. We’re ready to build coverage, support accounts, and create new opportunities across the territory.”

The new partnership strengthens Crossover Marketing Southeast’s ability to provide dealers with comprehensive power-management solutions while expanding Systematic Power Solutions’ representation and support throughout the region. The companies will work together to develop new dealer relationships, enhance product knowledge at the retail and installation level, support promotions, and build sustainable market growth across the territory.

“Crossover Marketing Southeast’s industry experience, established dealer relationships, and hands-on approach make the team an excellent fit for our organization,” said Shawn Mayo, Vice President of Sales for Systematic Power Solutions. “We look forward to working with Shawn and the Crossover team to expand dealer coverage, strengthen account support, and build long-term growth throughout the territory.”

Authorized dealers and prospective retail partners interested in adding XS Power Batteries, JY Power Batteries, OR Lithium Pros Batteries, should contact Crossover Marketing Southeast for product information, dealer opportunities, and training support.

Learn more at www.crossovermktg.com.

DIAMOND BAR, CA (09.03.26) – The 2026 SEMA Show is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels, and related service technologies. For professionals focused on this critical segment of the automotive aftermarket, this year’s Show offers an expansive look at the latest innovations shaping performance, styling, and shop operations.

The SEMA Show’s dedicated Global Tires Expo and Wheels & Accessories sections, located in South Hall Lower of the Las Vegas Convention Center, will feature hundreds of exhibiting brands, making it a central hub for retailers, installers, distributors, and builders. Attendees will have access to a comprehensive range of products designed to meet the needs of today’s evolving vehicles and consumers.

The strength of the category is reflected in findings from the annual SEMA Market Report, which shows that the U.S. wheels and tires aftermarket is a $6.8 billion market. The report also found that the broader wheels, tires, and suspension category totals $12.6 billion, making it one of the largest segments in the automotive specialty-equipment industry.

From high-performance tires and off-road applications to custom wheels, tire service equipment, balancing systems, alignment technologies, and shop management solutions, the Global Tires Expo and Wheels & Accessories sections will highlight innovations driving advancements across both product performance and operational efficiency. As vehicle platforms diversify and consumer expectations rise, the tire and wheel category continues to see rapid innovation.

The SEMA Market Report also underscores the importance of professional installers within the category. While consumers continue to personalize their vehicles, professional installation remains critical, particularly for off-road tires and wheels, where fitment, vehicle setup, and performance requirements often require specialized expertise.

The Global Tires Expo and Wheels & Accessories sections are anchored by brands that have helped define the market and have been exhibiting at the SEMA Show for many years. This includes tire manufacturers such as Atturo, Kenda, and Maxxis; iconic wheel brands like Cragar, Konig, MV Forged, Raceline, RTX Wheels, and Vision Wheel; and key tire industry technology providers including Autel, Coats, Corghi USA, and Hunter Engineering. Their continued presence reinforces the Show’s role as a long-standing gathering place for both heritage brands and emerging innovators.

“Tires and wheels are foundational to vehicle performance, safety, and customization, and they continue to evolve at a rapid pace,” said SEMA Vice President of Events Tom Gattuso. “From advanced tire compounds and all-terrain designs to cutting-edge wheel styling and shop technologies, the tires and wheels sections showcase the full scope of innovation. The combination of legacy brands and forward-looking companies highlights the strength and future of this segment.”

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the United States, reflecting strong growth and investment across the automotive aftermarket.

The 2026 SEMA Show will also feature strong participation across performance, trucks, collision repair, mobile electronics, tools, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket opportunity.

Attendees can also explore signature features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering insight into the trends and technologies shaping the next generation of automotive performance and design.

The 2026 SEMA Show will take place Nov. 3–6 in Las Vegas, as part of the broader “SEMA Week” experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or to register, visit www.semashow.com.