Relaunched off-road advocacy organization to reach new audience of enthusiasts and businesses at premier gathering of overlanding community

WASHINGTON, D.C. (April 17, 2026) – The Off-Road Business Association, a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026, bringing its renewed advocacy focus to an expanded audience of the off-road community’s most passionate, innovative, and committed enthusiasts and businesses. Additionally, ORBA is excited to announce that Overland Expo has joined the organization as a Platinum-level member.

• Stop by ORBA’s exhibitor lounge at Overland Expo West 2026, May 15-17 in Flagstaff, Ariz., where the organization’s leadership will host scheduled sessions on land-use issues and the benefits of ORBA membership and preview the 2026 Overland Expo Industry Report.

“ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community’s premier events for off-road and overland companies, as well as enthusiasts,” said Sean P. Holman, ORBA Interim Executive Director. “Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates. At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle, and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community.”

“Overland Expo has long served as a gathering place for the overland industry and enthusiast community, and partnering with ORBA and SEMA is a natural extension of that role,” said Emily Boden, Show Director at Overland Expo. “ORBA’s work ensures that businesses and enthusiasts alike have a voice in protecting access and opportunity, and we’re excited to support their expanded advocacy efforts at Overland Expo West 2026.”

Additionally, Karen Bailey-Chapman, SEMA Senior Vice President for Public and Government Affairs, will be a panelist during the popular Women Who Wander networking brunch, providing insights into efforts to advocate at the state and federal levels for motorized access to public off-road spaces.

BACKGROUND
ORBA, a membership-based organization, recently announced a robust relaunch with a broadened advocacy strategy, enhanced research capabilities, and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.

As part of its relaunch, ORBA outlined several priority initiatives already underway:

• Protecting access to public lands
• Supporting federal legislation that preserves motorized access to outdoor spaces
• Continuing the ecologic partners collaboration
• Launching regional economic impact reports
• Expanding coalitions and partnerships
• Stewardship and education

With new tools, deeper partnerships, and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible. ORBA has also upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools, and more.

Join ORBA and support off-road recreation today at www.offroadbusiness.org.

AURORA IL (04.16.26) Endless Possibilities Auto is a very proactive retailer located in Aurora Illinois. With Cesar Marungo behind the wheel, Endless Possibilities Auto understands the continuing value of connecting with consumers and enthusiasts.

When Cesar heard the news that the AXPONA event was coming back this year to Chicagoland he made the decision to close the store on Saturday April 11th and attend the event with staff members Diego Christiano and Alexis Ugalde. While on the AXPONA show floor they LIVE streaming on their social media pages.

The AXPONA event spotlights home and car audio and the event was filled with amazing demo vehicles from a number of top brands. Hotel rooms were filled with incredible home audio builds. HKI, MSC, Morel, Mobile Systems, SUONU and Armageddon Audio, Ground Zero and Add Powr contributed to the engaging atmosphere on the car audio show floor with custom demos vehicles.

“We listened to all the demo vehicles on the floor and the Focal and the MSC vehicles were certainly amazing for us. We also spent time in many of the listing rooms on the home audio side. Listening to a demo room set up with a $175,000 home system was certainly an experience! Hearing a 60″ woofer in an enclosure that must’ve been 7 to 8 feet high was also an experience!” Cesar relayed.

“There was so much positive feel across the event with people listening to and enjoying music. Our take away from attending the event is to certainly to continue working to attract consumers into our store so they too can have a top experience listening to music in their vehicle. Plus there are so many more categories for vehicle aftermarket upgrades” Cesar concluded.

People are spending thousands of dollars to attend a big concert. Consumers can turn their vehicle into a concert hall and be able to enjoy their music every time they get behind the wheel. Across the 12volt industry turning a customers vehicle into a concert hall should be a goal everyday. Playing the in-store listening experience and professional installation cards is a also a must for 12volt retailers everyday.

For more – endlesspossibilitiesauto.com

All-new cut-in kit and eXcelon speaker additions complete comprehensive replacement offering

Long Beach — April 15, 2026 — KENWOOD Corporation, a leader in premium mobile audio solutions, today announced the expansion of its motorcycle audio lineup with new products designed specifically for 1998–2013 Harley-Davidson® motorcycles. These additions complete KENWOOD’s full replacement audio solution for this popular generation of touring bikes.

The new lineup includes the CA-CUT98 Cut-In Kit, engineered to simplify installation of high-performance audio upgrades on motorcycles equipped with saddle bags. Designed for seamless integration, the CA-CUT98 enables riders to easily add KENWOOD 6×9-inch speakers to their existing setup, delivering enhanced sound.

In addition, KENWOOD is introducing two new eXcelon Series 5×7-inch speakers, purpose-built for motorcycle applications:

• XM57F (Front Speaker): Designed to fit 1998–2013 Road Glide® models. The XM57F is designed specifically for the front fairing locations, delivering clear, powerful audio.

• XM57R (Rear Speaker): Compatible with rear speaker locations on 1998–2023 Select, Street Glide®, and Road Glide® motorcycles, offering high-quality sound. To fit the rear location and provide superior performance, they use a Neodymium magnet assembly.

• Both speaker sets are designed to work perfectly with the KENWOOD XM160-2 -98 amplifiers.

These new products reinforce KENWOOD’s commitment to providing riders with premium audio performance, durability, and ease of installation across a wide range of Harley-Davidson models.

“With the addition of the CA-CUT98 and our new eXcelon 5×7 speakers, we are proud to offer a complete, high-quality audio solution for riders of 1998–2013 Harley-Davidson motorcycles,” said Rick Noetzli Product manager. “Our goal is to make upgrading motorcycle audio as simple as possible, without compromising performance.”

Availability
All newly announced products — the CA-CUT98 Cut-In Kit, XM57F, and XM57R speakers — are currently shipping and available through authorized KENWOOD dealers.

BIG UPDATE: MORE COMPATIBILITY-MORE OPPORTUNITY.

We’re excited to announce a major update to one of our fastest-growing products. The ZZC-SY4C now supports both Ford SYNC 3 and SYNC 4 systems. This means more vehicles, more installs and more sales potential for your shop.

WHY THIS MATTERS

The ZZC-SY4C is already a powerful solution for adding front, side and cargo camera visibility directly to the factory screen. Now, with expanded SYNC 3 compatibility, you can offer this upgrade to an even wider range of Ford vehicles.

GIVE YOUR CUSTOMERS:

WHAT THE ZZC-SY4C DELIVERS:

PERFECT FOR YOUR CUSTOMERS!

For pricing, availability, or to place an order, contact your ZZ2 sales representative or visit www.zz2.com

WASHINGTON, D.C. (April 13, 2026) – The Specialty Equipment Market Association (SEMA) and its Performance Racing Industry (PRI) subsidiary issued the following statement following Gov. Tony Evers’ veto of AB 880:

Governor Tony Evers claims to have fond childhood memories growing up near a Wisconsin racetrack, but just vetoed AB 880, the Right-to-Race bill, just so his trial-lawyer buddies can keep suing tracks out of business.

Evers acted despite overwhelming support from lawmakers from across the state who know the value of small businesses and the cultural importance of motorsports. There was no registered opposition to this bill, and for good reason: motorsports matter.

Wisconsin’s racetracks foster an industry that is the soul of Wisconsin’s small, multi-generational business community and the engine of the state’s economic viability, including:

• $2.46 billion in total economic impact
• 10,601 jobs
• $697.92 million in wages and benefits
• $271.60 million in tax revenue.

Motorsports is an industry that has enlivened life in Wisconsin for nearly a century. Instead of protecting Wisconsin’s economy and network of family-owned dirt ovals, drag strips, and every motorsports facility in between, and instead of fostering American manufacturing, STEM education, and engineering innovation, Evers made it crystal clear whose side he’s on: lawyers and NIMBYs.

SEMA and PRI instead will continue to stand with the working families, racers, mechanics, concession workers, and fans who lose when tracks close. This race isn’t finished. In fact, our coalition is stronger than ever, and we’re just getting started.

BACKGROUND
AB 880, which was passed in the Wisconsin State Legislature with strong support in the Assembly and Senate, would protect long-standing racetracks from nuisance-based lawsuits brought by nearby property owners who moved into the area after the tracks were already established.
SEMA and PRI support “Right-to-Race” laws like AB 880 that protect legally compliant, long-standing tracks from nuisance claims. These protections ensure facilities that follow all laws and permits can operate without constant legal threats, preserving racing heritage, jobs, and revenue generated by motorsports.
The automotive aftermarket and motorsports industries annually contribute a combined $406 billion to the national economy, including $69 billion by the motorsports industry alone, and support millions of jobs nationwide. Lawmakers should champion commonsense policies to protect racetrack operations, prosperity, and longevity.
SEMA and PRI work with lawmakers, track operators, sanctioning bodies, and parts manufacturers to advance these protections through advocacy, coalition building, and grassroots engagement. Tracks have operated for decades and deserve stability. This commonsense legislation ensures facilities that predate neighbors are legally protected, preserving both urban and rural jobs, tourism, and community tradition.
Motorsports venues are vital to local economies, small businesses, tourism, and heritage. Still, many face lawsuits from neighbors who moved in after the track was established and seek to limit operations or shut down the venue entirely.

For more information, visit PerformanceRacing.com or visit www.sema.org

Oxnard, Calif., April 10, 2026 – Modus is proud to announce that Jason Digos has been promoted to Senior Product Testing and Validation Manager. Previously, Digos was Senior Sales Trainer at Modus.

In his new role, Digos will lead a four-person team and oversee the development and rollout of a comprehensive testing and validation framework, ensuring every new audio product meets strict performance, reliability, and real-world use standards before launch.

“Jason has been an instrumental part in Modus’ development,” said Navid Farhand, Co-CEO at AVA Enterprises, Inc. “His leadership will help establish a structured, data-driven approach to product development, bridging engineering, product management, and field performance.”

Digos has been an aftermarket audio development, installation, fabrication, and sales, training, and marketing professional with a wealth of expertise for more than 30 years, working with some of the industry’s top brands.

“Modus has already taken the industry by storm, and with our technology-dominant products now shipping and ready for installation, I look forward to ensuring that Modus remains at the forefront of the industry,” said Digos.

This Will be the First Event That BOSS Elite Exhibits Alongside its New Canadian Distribution Partner Automobility

OXNARD, Calif., April 9, 2026 – BOSS Elite (www.bosselite.com), a leader in 12 Volt aftermarket audio and video products, is proud to announce it will exhibit during CMA Expo 2026, scheduled April 10-12, 2026 at the Toronto Congress Centre in Toronto, ON, Canada. During the event, BOSS Elite will feature its new and expanding speaker line alongside new Canadian distribution partner Automobility Distribution Inc. as well as conduct an in-depth training.

“Automobility has been Canada’s leading value-added distributor of premium mobile electronics for more than 30 years, and we are proud to partner with them and present our ever evolving BOSS Elite lineup during CMA Expo,” said Colin Ross, BOSS Elite Associate Brand Manager. “We’re especially excited to feature our new speakers and refreshed product lineup that brings together sophisticated features with real-world performance.”

CMA Expo, now in its fourth year, is Canada’s premier mobile electronics event. Mobile electronics retailers from across Canada attend to connect, network and learn about the latest technology, products and skills required to continue to be successful in the industry.

BOSS Elite’s car audio training dives into the engineering and technology behind the Elite lineup. Participants will gain a clear understanding of amplifier architecture, speaker design, and system integration built to compete with premium audio brands. The training highlights how Elite delivers consistent power, refined acoustics, and durable construction, while equipping teams with the knowledge and confidence to make elevated system recommendations.

Training info:

When: April 10; 2:00pm

Where: Room “A”

During CMA Expo 2026, Elite will feature its new 6.5-inch BE652C and 6×9-inch BE692C speakers. Ready to order, these two-way coaxial speakers are the latest in the Elite lineup, and perfect complements to the line’s amplifier and source unit lines also featured during the show. Available in Q2 2026, Elite will also feature its new BE452C 4-inch and BE275C 2.75-inch 2-Way coaxial speakers, the 1.4-inch Tweeter Kit, the BE692K 6×9-inch Component Speaker Kit, and 6.5-inch Component Speaker Kit.

Also on display during the show and now available, Elite will showcase its highly popular source units as well as its powerful amplifier lineup, including the 5-channel 830W BE830.5D, 4-channel 600W BE600.4D, mono 600W BE600.1D, and mono 400W BE400.1D.

For more information about B.I.G. or to become a dealer, please visit sales.bossinternationalgroup.com.

Auburn Hills, Mich. (Apr. 09, 2026) – Alps Alpine North America, Inc. (“Alpine”), a premium aftermarket car audio manufacturer, announces the industry-first Tesla Fitment Decoder, a proprietary algorithm that’s integrated exclusively into the Alpine website to calculate the Tesla-specific sound system kit for the Model 3 and Model Y platforms.

The decoder was created in-house by Alpine’s Product Engineering and Application Development teams in partnership with Tesla experts from Alpine’s Authorized retailer force.

“This is a first for the aftermarket car audio industry,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “We learned early on that we’d need a solution to ensure full integration into the Tesla vehicle while taking the guesswork away from the customer. We’re happy to have launched a solution that alleviates both of those challenges.”

The decoder is designed to read the vehicle build date and vehicle identification number (VIN), pairing each Tesla Model 3 or Model Y vehicle with the correct Alpine sound system kit and harness in a matter of seconds. This ensures that each vehicle retains all factory functions while receiving a substantial audio upgrade.

In tandem with the launch of the Tesla Fitment Decoder, Alpine refreshed its Tesla product category with new systems designed for each audio enthusiast’s journey.

Ala carte speaker options provide a good starting point for the Tesla driver looking for more clarity and precision from their sound system. For those who need a bass boost, Alpine offers a 10” Subwoofer and Amplifier Upgrade kit designed for plug-and-play installation into select Model 3 base, premium, and Model Y vehicles – a substantial upgrade from the factory 8” in premium models! The 13-Speaker Plug-and-Play Sound Systems, originally launched in 2023, have been refreshed with new harnesses that ensure complete integration into the Tesla Model 3 and Tesla Model Y platforms using the Tesla Fitment Decoder.

Alpine’s Tesla audio solutions are available for purchase at Alpine Authorized Retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

LONG BEACH, CA (4.8.2026) – Kenwood proudly announces the latest additions to its premium eXcelon car audio lineup: the KFC-XW1242 12-inch and KFC-XW1042 10-inch subwoofers. Designed for audio enthusiasts seeking powerful, accurate bass. Both models feature a single 4-ohm voice coil.

Engineered for durability and high output, the KFC-XW1242 12-inch subwoofer is rated at 350 watts RMS at 4 ohms, and the KFC-XW1042 is rated at 300 watts RMS, delivering deep, controlled bass with exceptional clarity.

Both models incorporate advanced design enhancements, including a new magnet structure paired with a 6-layer voice coil, improving heat dissipation for greater power handling and long-term reliability. Additionally, a progressive spider pleat design helps prevent over-excursion.

Key features include:

• New magnet and 6-layer voice coil design for improved thermal performance
• Progressive spider pleat design for enhanced excursion control
• Durable construction for long-lasting reliability
• Optimized for both sealed and vented enclosures

“These new eXcelon subwoofers reflect our continued focus on performance, reliability, and installer-friendly design,” said Rick Noetzli KENWOOD Product manager. “With improved thermal management and enhanced excursion control, the KFC-XW1242 and KFC-XW1042 deliver the powerful, clean bass our customers expect.”

The KFC-XW1042 is available now with a MAP price of $130.00, and the KFC-XW1242 is available now with a MAP price of $150.00 through authorized Kenwood eXcelon retailers.

Visit www.kenwood.com/usa for more.

LIBERTYVILLE, IL (4.8.26) – Van sound has a front stage. Time to make it LOUD. ALL-NEW MB Quart Mercedes-Benz Tuned Sprinter Kits are engineered to transform every ride — purpose-built for the Mercedes-Benz Sprinter Van (W907 / 2019 – Current). Get ready for van audio that brings heavier bass and cleaner beats.

Feel an entire soundstage in your Mercedes-Benz Sprinter Van with the STAGE 6 audio system (MBQSV-STG6A-1), making 700 watts of Music. Defined. power and features: 6.5-inch, 2-way front component speakers, one 3-inch center channel dash speaker, and a BIG 10-inch, application-specific subwoofer system – powered by a 700-watt 5-channel Class-D amplifier.

Just want an MB Quart speaker system upgrade? The MS1-216C Speaker Upgrade includes the 6.5-inch, 2-way front component
speakers and one 3-inch center-channel dash speaker.

To learn more, click here.