SHREVEPORT, LA (07.11.2026) – This subject is so important that we are reprinting an article by Bill Ward of CMIC Consulting that appeared in the August ’95 issue of the 12 Volt Advertiser. We had many favorable comments regarding the article… now over 31 years ago.

In 2026 Store Appearance and the In-Store Experience is even more vital. Online activity is impacting brick and mortar store in a very negative way. Small businesses have been the heartbeat of the retail category. Many manufacturers are now driving business through their websites and even offering drone delivery.

Below is the ‘Store Appearance Is Vital’ 12volt Advertiser August ’95 article directed to 12volt retailers.

Each day when you open your store and your customers walk in the door, they are making a new judgement about your store. Is the store clean and well merchandised, or is it cluttered and disorganized? How does it compare to nearby stores where they have shopped for the same product. In the first few seconds, they will form an opinion that will last a long time. Will it be a good impression or will it be a negative one?

The customer evaluation of your store starts as soon as they drive in your parking lot. Trash and clutter will not only affect today’s customer but your future customers who may be just driving down the street. The outside of your store is like a billboard that advertises your company. Does it make the statement you want to make? When your customer walks in your door he is your guest. At home when you know you are having a party or company, you make sure everything is clean and looks its best. When your store opens every morning, it should not be any different.

The 60 minutes before you open each morning is a critical time for every retailer to get ready for today’s customers. It’s a time that the owner or manager should be active and get involved with supervising his employees to be sure that the store is ready to open. Before you unlock your door, walk around and inspect the inside and outside and look at it through the eyes of your customer. How does it stack up?

• CHECK your parking lot and be sure it is clean and litter free.
• CHECK to be sure your door and window glass is clean and free of smudges.
• FILL in products from your stock room so your selection is complete and you displays full.
• RE-ALIGN and merchandise to maximize the impact of your product displays.
• REMOVE all empty cartons and packing from the sales floor.
• CHECK all your advertised merchandise and be sure it is priced and ready to go.
• MAKE sure your aisles are free and clear of clutter and boxed merchandise.
• HAVE your store and restrooms clean and ready to open.
• CHECK to see if your point of sale signs and pricing is all up to date and current.
• DELEGATE the responsibility to get the job done, but personally inspect the results each day before you open.

The In-Store Experience is so important. The MUSIC MATTERS and people can not experience the highs and mids, or feel bass in their chest, on a smartphone or laptop.

As an industry ‘Let’s Get Our Shine On’!

AUBURN, CA (07.10.26) – Amplified Sales & Marketing and Micah Boren, recently stopped by Auburn Car Tunes, a longtime supporter of the Rydeen brand and its reputation for quality and innovation.

To help customers make informed decisions, Auburn Car Tunes has three RYDEEN products on display that shoppers can interact with before purchasing: the Tombo360X, the R10X-SPL, and the all-new Mini360X dash cam.

Owner Brian Muenter explains, “We like to give customers different options at different price points. That’s why we have the Tombo360X, R10X-SPL, and the new Mini360X dash cam on display so customers can see how each product works before making a purchase.”

“Brian and Auburn Car Tunes are known for delivering industry-leading expertise, exceptional customer service, and complete transparency. They make vehicle upgrades easy and stress-free, making them a top choice for high-quality car audio, DSP tuning, automotive electronics and of course RYDEEN Dash Cams!” Micah offered.

With nearly 50 years of experience delivering top-tier sound systems, Auburn Car Tunes continues to set the standard for excellence in mobile electronics. “My Father stated the business in 1976 and and our goal has always been to deliver the best upgrade solutions for for our customers along with the best in customer service. That combination is working and we are planning our 50th Anniversary Celebration this month” Brian related.

“Please stay tuned for more as we work with Brian and Auburn Car Tunes” Micah concluded.

For more see 12voltnews.com.

SEATTLE, WA (07.10.26) – Firstech, the maker of Compustar and DroneMobile, today announced the release
of the Drone XC2 (model: XC2-LTE), the next generation of its LTE-connected dash camera ecosystem.
Engineered to bridge the gap between traditional vehicle security and cloud-connected video monitoring, the
Drone XC2 solidifies its position as the industry’s only dash camera that integrates seamlessly with aftermarket
remote start and alarm systems.

As auto insurance premiums have risen more than 40% in the last five years, the financial stakes of unproven
traffic disputes and parking lot incidents have never been higher. The Drone XC2 directly addresses this issue by
delivering indisputable video evidence, transforming a driver’s smartphone into a real-time security monitor.
Total Vehicle Surveillance

While maintaining the same low-profile form factor of its predecessor, the Drone XC2 introduces four sweeping
upgrades designed to improve driver security and reduce friction points experienced with other solutions.

• 3-Channel Video Support: The XC2 expands capabilities to support up to three simultaneous video inputs, allowing drivers to achieve coverage across front, rear, and interior angles.
• Driving Events with Auto-Cloud Upload: Incidents triggered by impact, sudden braking, or harsh acceleration are instantly uploaded to the secure DroneMobile cloud, ensuring critical evidence is preserved and accessible from anywhere.
• 20x More Cloud Video: XC2 delivers approximately 200 3-channel cloud preview videos per GB of cellular data—about 20x more than previous generations. The result is faster incident review, lower cellular usage, and more events available before data limits become a concern.
• Plug-and-Play OBD-II Harness Included: To streamlining installation for standalone dash cam buyers and 12-volt installers, the XC2 now includes a plug-and-play OBD-II harness (previously a $99.99 standalone accessory).

“Drone XC2 reflects our commitment to making connected vehicle security more practical and accessible,” shares
Firstech’s managing director, Jason Kaminski. “By combining 3-channel video, automatic cloud uploads, and
dramatically more cloud previews with lower cellular data usage, XC2 delivers a smarter dash camera experience
for both drivers and professional installers.”

Streamlined All-in-One Subscriptions
In tandem with the Drone XC2 launch, Firstech is debuting a simplified “Dash Cam” subscription tier starting at
$15.99/month, with deeper discounts when purchasing multi-year plans. This all-inclusive plan bundles LTE live
streaming with DroneMobile’s core suite of app features, including remote start, GPS tracking, and alarm
notifications. Existing Drone XC customers will also be able to take advantage of this simplified subscription tier.

Availability and Dealer Promotion
The Drone XC2 is shipping now to Firstech distributors and authorized retailers across North America.

For more information about Drone XC2 and other DroneMobile connected car solutions, please visit
www.dronemobile.com/products.

LIBERTYVILLE, IL (07.08.26) – Designed to deliver concert-thrilling LOUD audio in every song — Ford Bronco® Tuned Audio Kits are innovated to make powerful sound that keeps up with the Bronco lifestyle and brings an immersive soundscape wherever the drive takes you.

MB Quart Ford Bronco® Tuned Audio Packages pack high-efficiency speakers, powerful subwoofers, and compact Class-D amplifiersinto a complete vehicle-specific audio upgrade. Engineered to take on the elements and deliver exceptional clarity, output, and bass performance, these systems are built for every adventure.

Upgrade your 2025–2026 Ford Bronco® and experience sound that is BUILT LOUD through Music. Defined.

To learn more, click here.

DANIA BEACH, FL (07.07.26) — HKI USA today recognized the dedication and teamwork of its representatives following the recent departure of Elias Ventura, who previously managed the Mid-Atlantic territory.

In response to the transition, HKI USA team members quickly stepped up to ensure customers continued receiving the service, communication, and support they have come to expect. By working together across roles and responsibilities, the team maintained coverage throughout the territory while keeping customer needs at the center of every decision.

“We are extremely proud of how our team responded during this transition,” said Jacob Brown, Director of Operations at HKI USA. “Their professionalism, flexibility, and commitment to our dealers reflect the strength of our organization and the values we work hard to uphold every day.”

The company emphasized that the territory remains fully supported and that customers can continue to rely on HKI USA for responsive service, product knowledge, and dependable partnership. The transition also highlighted the depth of experience within the organization and the team’s ability to adapt quickly when circumstances change.

HKI USA remains focused on serving its customers with consistency and care while continuing to support the representatives who have taken initiative during this transition. The 12Volt Specialists have stepped up to cover New Jersey and Eastern Pennsylvania, JB Associates is handling Maryland and Delaware, and Ambassador Marketing is supporting Virginia, ensuring dealers throughout the Mid-Atlantic territory continue to receive responsive service and dependable partnership.

East PA and New England – 12 Volt Specialist – (978) 804-3966
Maryland, West PA and MidWest – JB & Associates – (304) 633-4880
Virginia, TN, NC, AC and SouthEast – Ambassador – (561) 385-1974

For more information regarding HKI USA, and the brands they represent, please visit www.HKI-USA.com.

LIBERTYVILLE, IL (07.07.26) – The HFX subwoofer lineup just got LOUDER. NOW AVAILABLE in 8 and 10-inch sizes (along with the 12-inch) — the HFX series brings HARD-HITTING BASS to any build — BIG or small.

Built to hit. Tuned to stay clean. HFX subwoofers are engineered with heavy-duty, powder-coated steel frames, pressure-treated, durable foam surrounds, and dual voice coils that keep bass tight, controlled, and distortion-free — even when you push it.

Get ready for deeper lows, harder punch, and sound that holds together at every volume now in more subwoofer sizes!

To learn more, click here.

STILLWATER, OK (07.5.26) – Lori Boyer, KICKER’s Southeast Regional Sales Manager, has been named by the editors of Boating Industry magazine to its prestigious roster of 2026 “Women Making Waves.”

This major awards recognition, now in its ninth year, recognizes outstanding women leaders from all segments of the North American boating industry. Boyer was one of 30 nominees tapped for this honor and profiled in a feature story alongside all winners in the latest edition of Boating Industry magazine. A special event celebration to present the awards is slated for later this year.

“We are very proud of Lori’s outstanding recognition among her peers and appreciate the countless contributions she has made in her 38 years at KICKER,” said KICKER CEO Steve Irby. “Lori has certainly been a trailblazer and a highly dedicated member of the KICKER team. She has always focused on developing herself as an individual and a team member. Her dedication to product knowledge and expertise has made her a trusted and highly valued leader. We are very pleased by her significant distinction and well-deserved recognition.”

Boyer began her career as a file clerk at KICKER in 1988 and has proven her capability with eight progressive roles within the organization, each assuming new areas of responsibility. For the past 11 years, she has served as the southeast regional sales manager – the first female aftermarket manager in the company’s history –  with responsibilities for ongoing communications and strategic 1:1 partnership collaboration to help customers increase sales and improve profitability.

“I am so honored to be included among this group of outstanding women in the marine industry and very much appreciate the nomination and recognition,” said Boyer. “I’ve thoroughly enjoyed my career at KICKER and the continued opportunities for personal and professional growth.  After 38 years, I’m still learning and growing and loving the business more every day.”

Visit kicker.com for more.

MURRIETA, CA (07.03.26) – Global Audio Marketing, the exclusive U.S. distributor of MUSWAY, is proud to announce that respected industry veteran and multi-time champion Mel Valadez has joined the MUSWAY USA team.

With more than three decades of experience in the mobile electronics industry, Mel brings an exceptional combination of technical expertise, sales leadership, dealer development, product training, installation knowledge, and championship-level competition experience. His addition marks another major step in Global Audio Marketing’s continued investment in building one of the fastest-growing premium mobile audio brands in the United States.

Building a Premium Brand Through Innovation

As Global Audio Marketing continues expanding MUSWAY throughout the United States, the company’s focus remains clear—bringing German engineering, cutting-edge technology, and world-class dealer support to dealers across the country.
“At Global Audio Marketing, we’re not simply selling car audio products—we’re building a premium brand that dealers can believe in for years to come. MUSWAY is a German-engineered brand founded on innovation, technology, and uncompromising sound quality. Every product we introduce is designed to solve real installation challenges while delivering exceptional performance.

Just as important as the products is our commitment to our dealers. We believe our success is measured by their success. That’s why we invest heavily in training, technical support, marketing, and maintaining strong dealer margins that allow our partners to grow profitable businesses.

Mel shares that same philosophy. His passion for education, integrity, and helping dealers succeed makes him a perfect fit for the future we’re building.”

— Andrew Bishara, CEO, Global Audio Marketing

Leading Dealer Growth Across the South Central United States

Mel will oversee dealer development and support throughout Texas, Arkansas, Oklahoma, and Louisiana, focusing on new dealer acquisition, product training, DSP education, technical support, and strengthening relationships with retailers and installers.

A New Chapter

“I’ve dedicated over 30 years of my life to this industry because I truly love it,” said Mel Valadez. “Joining Global Audio Marketing and representing MUSWAY is an incredible opportunity. I’m excited to help build one of the industry’s most exciting premium brands while supporting dealers and sharing products I truly believe in.”

The Future of MUSWAY USA

Global Audio Marketing continues to expand its national presence through an experienced sales organization, comprehensive dealer support, technical training, and a strong commitment to customer service. The addition of Mel Valadez reinforces that commitment and represents another important milestone in establishing MUSWAY as one of the premier high-end mobile audio brands in the United States.

About MUSWAY

Inspired by the philosophy “Music Is The Way,” MUSWAY is a German-engineered premium mobile audio brand dedicated to creating innovative solutions for today’s automotive enthusiast. Combining advanced DSP technology, award-winning amplifiers, premium loudspeakers, and intelligent system integration, MUSWAY delivers exceptional sound quality without compromise.

Visit musway.com for more.

STILLWATER, OK (07.03.26) – Lori Boyer, KICKER’s Southeast Regional Sales Manager, has been named by the editors of Boating Industry magazine to its prestigious roster of 2026 “Women Making Waves.”

This major awards recognition, now in its ninth year, recognizes outstanding women leaders from all segments of the North American boating industry. Boyer was one of 30 nominees tapped for this honor and profiled in a feature story alongside all winners in the latest edition of Boating Industry magazine. A special event celebration to present the awards is slated for later this year.

“We are very proud of Lori’s outstanding recognition among her peers and appreciate the countless contributions she has made in her 38 years at KICKER,” said KICKER CEO Steve Irby. “Lori has certainly been a trailblazer and a highly dedicated member of the KICKER team. She has always focused on developing herself as an individual and a team member. Her dedication to product knowledge and expertise has made her a trusted and highly valued leader. We are very pleased by her significant distinction and well-deserved recognition.”

Boyer began her career as a file clerk at KICKER in 1988 and has proven her capability with eight progressive roles within the organization, each assuming new areas of responsibility. For the past 11 years, she has served as the southeast regional sales manager – the first female aftermarket manager in the company’s history –  with responsibilities for ongoing communications and strategic 1:1 partnership collaboration to help customers increase sales and improve profitability.

“I am so honored to be included among this group of outstanding women in the marine industry and very much appreciate the nomination and recognition,” said Boyer. “I’ve thoroughly enjoyed my career at KICKER and the continued opportunities for personal and professional growth.  After 38 years, I’m still learning and growing and loving the business more every day.”

Visit kicker.com for more.

VANCOUVER, BC (7.2.26) – THINKWARE is expanding its support for the 12V specialist channel with the launch of the new THINKWARE PRO Series, a dealer-exclusive dash cam lineup designed for professional retailers and installers.

Available only through authorized THINKWARE dealers, the PRO Series includes four models: the flagship U3000 PRO, U1000 PRO, Q850 PRO, and Q200 PRO. Each model is designed to give dealers a premium dash cam offering built around advanced video performance, parking surveillance, driver assistance features, professional installation value, and stronger profit opportunities.

The PRO Series also strengthens the dealer-customer relationship with added post-sale confidence, including THINKWARE’s 3-year warranty on professionally installed systems. That extended coverage helps reinforce the benefits of purchasing through an authorized 12V retailer.

The lineup is led by the U3000 PRO, THINKWARE’s flagship PRO Series model, featuring 4K UHD front and 2K QHD rear recording, Sony STARVIS 2 sensors, Dual HDR, Super Night Vision 4.0, built-in GPS, built-in radar, Wi-Fi, Bluetooth, ADAS, and THINKWARE CONNECTED support with an optional LTE module.

The U1000 PRO offers premium 4K front and 2K rear recording with HDR, Super Night Vision 3.0, built-in GPS, Wi-Fi, Bluetooth, radar module compatibility, and expandable multi-channel recording with optional accessories.

The Q850 PRO provides 2K front and 2K rear recording, Sony STARVIS imaging, rear HDR, Super Night Vision 2.0, built-in GPS, ADAS, safety camera alerts, Wi-Fi, Bluetooth, and optional multi-channel expansion.

The Q200 PRO rounds out the lineup with 2K QHD front and 1080p rear recording, Super Night Vision 2.0, ADAS, safety camera alerts, Wi-Fi, Bluetooth, parking surveillance features, and optional multi-channel expansion.

Across the PRO Series, THINKWARE gives dealers a channel-focused dash cam lineup that supports higher-value sales, installation revenue, accessory attachment, and industry-leading margin potential. With dealer-only availability, OEM-grade quality, and advanced in-house technology, the THINKWARE PRO Series gives 12V retailers a compelling new way to position dash cams as a serious safety, security, and convenience upgrade.

For more see thinkwarestore.com.