SiriusXM’s SXM-11 Satellite Successfully Completes In-Orbit Testing and Enters Operational Service

NEW YORK, NY (09.17.26) – SiriusXM announced that the Company’s SXM-11 satellite is now operational, following successful in-orbit testing and handover by Intuitive Machines. SXM-11 is the most powerful satellite in SiriusXM’s high-powered fleet and is designed to improve signal reception, expand Alaska coverage and support reliable service across North America.

“Bringing SXM-11 into service strengthens our next-generation satellite fleet and reinforces the long-term resilience of our network,” said Sean Gibbons, Chief Product and Technology Officer at SiriusXM. “For listeners, that means a premium in-car experience with broad, reliable coverage, including where cellular service may be limited. Through SiriusXM with 360L, we combine that reach with the choice, personalization and interactivity of streaming, to bring the best of both technologies together in millions of vehicles.”

210 million SiriusXM-equipped vehicles across North America are on the road today and rely on the proprietary satellite infrastructure supporting SiriusXM’s in-vehicle listening experience. Built on the Intuitive Machines IM 1300™ satellite platform, SXM-11 weighed more than 15,000 pounds, or nearly 6,950 kilograms at launch. The satellite stands 28 feet tall and spans more than 106 feet with its solar panels deployed. Orbiting 22,000 miles above Earth, SXM-11 features a large, unfurlable 30-foot (9 meter) main beam antenna that broadcasts audio and data to users on the ground, with an estimated eight million square miles of broadcast coverage.

“SXM-11 marks another milestone in our longstanding partnership with SiriusXM. Over the course of our relationship, we have built 13 spacecraft together,” said Chris Johnson, President, Intuitive Machines. “This handover reflects our shared commitment to mission success and the confidence SiriusXM continues to place in our team to deliver high-performance, reliable space systems. We continue to demonstrate our ability to design, build, and deliver satellite systems that meet the demanding requirements of today’s commercial space market with robust, scalable high-power platforms.”

SiriusXM also offers satellite-delivered Marine and Aviation services that provide pilots and boaters with weather data and other important information directly in their cockpits. SXM-11 carries an additional communications payload that will be used to deliver expanded WCS-band coverage.

SXM-11 launched aboard a SpaceX Falcon 9 rocket from Space Launch Complex 40 at Cape Canaveral Space Force Station at 10:25 p.m. ET on June 28. SiriusXM and Intuitive Machines subsequently completed the commissioning and testing required to verify that the spacecraft and its communications systems were ready for operational service.

SXM-11 is the 15th satellite launched for SiriusXM and will replace XM-5. It is part of SiriusXM’s ongoing satellite fleet-refresh program. SXM-9 and SXM-10 commenced service in 2025, and SXM-12 is currently scheduled for launch in 2027.

For more about SiriusXM, please go to: https://www.siriusxm.com.

TRIIX Customs Hosts IASCA Show with Autosound Showcase

CHASKA, MN (09.16.26) – “WOW what a cool show on Saturday at TRiiX Customs of Chaska. Autosound Showcase did our 2nd IASCA 2X show of the year here in Minnesota” Keith Turner, Autosound Showcase, stated.

The tricked out TRIIX Customs UTV was spotlighted out front of the store.
All on site checked out wild custom installations.
Competitors spent time in the showroom filled with installation possibilities.
Competitors competed with a number of different types of vehicles.

For TRIIX Customs Chris St. Aubin related “This was our second IASCA Competition this year and over a dozen competitors were in the lanes. Hosting these events attracts area enthusiasts and the buzz around town continues for weeks. My wife Jenn and I, along with a friend, were judges in the Virgin Ears Shootout. We are looking forward to our events next spring and fall. The Shootout was just for fun and something different for the area.”

Soon it was time for lunch and Chris’s high school friends Brian and Bernadette we’re at the grill.
Competitors vehicles were backed up along the storefront for judging.

“After the 2x IASCA judging was done we took the 6 top scores and did what we called The Virgin Ears Shootout. The judges were Jenn St.Aubin and a friend of Jenn and Chris St.Aubin. The 6 cars were done from 1st to 6th in a bracket style shootout. High score against the lowest score. After the 1st round there were three cars left. The 3 competitors name were put in a box, then, we had a standby person draw one of the names. That name was drawn, and that person received a second round bye. Then, the other two competitors went at it and the winner of that round when against the the competitor with the bye.The top 3 competitors receive prizes. 3rd place was a MTX amp 2nd place a big Rockford amp, 1st place received a brand new pair of JBL monitor speakers, courtesy of John Senters of Genesis Audio in Columbus, OH. This was our first time doing this type of shootout, and it was something different and fun for everyone. We are looking forward the 2027 series with Chris and his crew” So here are the results below” Turner concluded.

All was ready under the tent once the burgers came off the grill.

For more see triixcustoms.com

Breakthrough Tools and Equipment Innovation Drives Excitement for the 2026 SEMA Show

DIAMOND BAR, CA (09.16.26) – The 2026 SEMA Show continues to build momentum due to increasing exhibitor demand and strong growth across key categories, including tools and equipment. For professionals focused on automotive service, fabrication, and repair, this year’s Show offers a comprehensive look at the latest tools and shop solutions driving productivity and precision.

The SEMA Show’s dedicated Tools & Equipment section, located in South Hall Upper, will feature hundreds of exhibiting brands, making it a must-see destination for technicians, shop owners, fabricators, and installers. Attendees will discover a full range of professional-grade tools engineered to meet the evolving demands of today’s automotive workforce.

From hand tools and power tools to diagnostic equipment, shop systems, lifting solutions, fabrication tools, and specialty service equipment, the section will highlight innovations designed to improve efficiency, safety, and accuracy in every type of automotive environment. As vehicles become more advanced, the need for high-quality, specialized tools continues to grow, driving strong interest and investment across the category.

The recently released SEMA Market Report highlights several major aftermarket segments that rely heavily on professional installation and service. The report notes that the U.S. vehicle fleet reached 296.5 million vehicles in operation in 2025, while the wheels, tires, and suspension category totaled $12.6 billion, making it one of the largest segments of the automotive aftermarket. Combined with significant professional installation rates across categories such as wheels and tires, suspension, drivetrain, driver-assist systems, and electronics, these market conditions point to a strong underlying demand for the tools, equipment, diagnostics, and shop technologies that support aftermarket service providers.

The SEMA Show Tools & Equipment section is anchored by legacy brands that have been exhibiting at the event for many years and have helped shape the professional tools market, including Bad Dog Tools, Carlyle Tools, Gearwrench, Harbor Freight, Knipex, Milwaukee, Spectro Wire & Cable Inc., and Wiha. Their continued presence underscores both the heritage and innovation that define the tools and equipment segment.

“The Tools & Equipment category is fundamental to everything that happens across the automotive aftermarket,” said SEMA Vice President of Events Tom Gattuso. “Whether it’s diagnostics, fabrication, or daily service work, professionals rely on advanced tools to get the job done right. The SEMA Show brings together the industry’s most trusted legacy brands and the newest innovators, giving attendees a firsthand look at the solutions shaping the future of automotive work.”

Overall, exhibitor commitments for the 2026 SEMA Show have surpassed 1 million net square feet of indoor exhibit space, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting continued investment and growth across the automotive aftermarket.

Beyond tools and equipment, the 2026 SEMA Show will feature strong participation across performance, trucks, collision repair, mobile electronics, powersports, and emerging technologies. Major OEMs, including Toyota, Ford, Harley-Davidson, Honda, Mitsubishi, Nissan, and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket solutions.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering a closer look at the trends and technologies influencing the next generation of automotive tools and shop environments.

The 2026 SEMA Show will take place Nov. 3-6 in Las Vegas as part of the broader “SEMA Week” experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com.

Two New EXCALIBUR Remote StartSolutions Are Here!

ZEELAND, MI (09.15.26) – The new RS-282 brings enhanced functionality and installation flexibility to the EXCALIBUR remote start lineup.

Key Features:

  • Up to 1/4-mile range
  • NEW antenna port support for LINKR-MBT smartphone programming and control
  • Easily upgrade to 2-way functionality with compatible EXCALIBUR RK kits
  • High and low temperature auto start
  • Low vehicle battery auto start
  • Enhanced vehicle learn technology
  • Programmable inputs and outputs
  • Alarm-ready with onboard sensor and door trigger inputs
  • Compatible with all OL-RS-HRN T-harnesses
  • Supports LINKR-LT3 for 4G LTE control and tracking

Adding a compatible sensor can also upgrade the system to full security functionality.

Download the sell sheet.

The RK-281 provides an easy way to add long-range remote start control to compatible systems.

Key Features:

  • Up to 1/4-mile range
  • NEW high-speed, function-enhanced RF protocol
  • Main harness included for EXCALIBUR 80 Series systems
  • Adapter/power injection harness included for compatible data start systems
  • Compatible with a wide range of popular data start systems

When paired with an EXCALIBUR 80 Series Analog Remote Start, the RK-281 also supports extended functions including Remote Valet, high/low temperature auto start activation, feature programming, Lock Without Arm, and more.

Download the sell sheet.

Tires and Wheels Accelerate Momentum for 2026 SEMA Show

DIAMOND BAR, CA (09.15.26) – The 2026 SEMA Show is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels, and related service technologies. For professionals focused on this critical segment of the automotive aftermarket, this year’s Show offers an expansive look at the latest innovations shaping performance, styling, and shop operations.

The SEMA Show’s dedicated Global Tires Expo and Wheels & Accessories sections, located in South Hall Lower of the Las Vegas Convention Center, will feature hundreds of exhibiting brands, making it a central hub for retailers, installers, distributors, and builders. Attendees will have access to a comprehensive range of products designed to meet the needs of today’s evolving vehicles and consumers.

The strength of the category is reflected in findings from the annual SEMA Market Report, which shows that the U.S. wheels and tires aftermarket is a $6.8 billion market. The report also found that the broader wheels, tires, and suspension category totals $12.6 billion, making it one of the largest segments in the automotive specialty-equipment industry.

From high-performance tires and off-road applications to custom wheels, tire service equipment, balancing systems, alignment technologies, and shop management solutions, the Global Tires Expo and Wheels & Accessories sections will highlight innovations driving advancements across both product performance and operational efficiency. As vehicle platforms diversify and consumer expectations rise, the tire and wheel category continues to see rapid innovation.

The SEMA Market Report also underscores the importance of professional installers within the category. While consumers continue to personalize their vehicles, professional installation remains critical, particularly for off-road tires and wheels, where fitment, vehicle setup, and performance requirements often require specialized expertise.

The Global Tires Expo and Wheels & Accessories sections are anchored by brands that have helped define the market and have been exhibiting at the SEMA Show for many years. This includes tire manufacturers such as Atturo, Kenda, and Maxxis; iconic wheel brands like Cragar, Konig, MV Forged, Raceline, RTX Wheels, and Vision Wheel; and key tire industry technology providers including Autel, Coats, Corghi USA, and Hunter Engineering. Their continued presence reinforces the Show’s role as a long-standing gathering place for both heritage brands and emerging innovators.

“Tires and wheels are foundational to vehicle performance, safety, and customization, and they continue to evolve at a rapid pace,” said SEMA Vice President of Events Tom Gattuso. “From advanced tire compounds and all-terrain designs to cutting-edge wheel styling and shop technologies, the tires and wheels sections showcase the full scope of innovation. The combination of legacy brands and forward-looking companies highlights the strength and future of this segment.”

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the United States, reflecting strong growth and investment across the automotive aftermarket.

The 2026 SEMA Show will also feature strong participation across performance, trucks, collision repair, mobile electronics, tools, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket opportunity.

Attendees can also explore signature features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering insight into the trends and technologies shaping the next generation of automotive performance and design.

The 2026 SEMA Show will take place Nov. 3–6 in Las Vegas, as part of the broader “SEMA Week” experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or to register, visit www.semashow.com.

Garmin Unveils JL Audio A60 Advanced Marine Head Units

OLATHE, KS (09.11.26) – PRNewswire – Garmin (NYSE: GRMN), the world’s largest1 and most innovative marine electronics manufacturer, today announced JL Audio® A60 and JL Audio A60-H marine head units that produce world-class sound with the choice between a sleek, modern aesthetic or compact hideaway design. Enjoy premium sound from four audio zones with Garmin’s most advanced audio technology featuring Digital Signal Processing (DSP) and Easy Tune via the redesigned Garmin Audio app. Boaters can control the playlist from anywhere on board via remotes, the Garmin Audio app or compatible quatix® marine smartwatches.

“We’re excited to offer boat owners a new premium, convenient and affordable audio solution that will entertain on every trip. The new JL Audio A60 head units bring together a robust feature set, including built-in Digital Signal Processing, superior Bluetooth connectivity and a modern-looking design to fit with the current trends in mid-size boats.”
–Susan Lyman, Garmin Vice President of Global Consumer Sales & Marketing

What’s new?

  • Bluetooth™ LE audio streaming: Enjoy advanced audio streaming with enhanced clarity from smart devices.
  • DSP technology: Boost the overall listening experience by optimizing the audio signal delivered through the system. DSP also protects system components by managing the power sent to the speakers and subwoofers.
  • Multi-Zone™ audio: Gives the user control of four separate audio zones.   
  • Hi-res color display: Enjoy the incredible aesthetics of a more modern-looking stereo unit that features a higher-resolution 2.95-inch (640 x 360 px) color screen and sunlight readable display2.
  • Wireless control: Easily control the audio from anywhere on the boat with compatible Garmin smartwatches or the Garmin Audio app on compatible smart devices.
  • NMEA2000® compatibility: Network the sound system with a Garmin MFD or the JL Audio NRX-300 wired remote (sold separately) for integrated audio control. Also supports Speed vs. Volume adjustment, automatically increasing the stereo’s volume to match greater noise at higher speeds.
  • Built-in DAB tuner: Receive a clearer and more reliable signal compared to traditional AM/FM radio on the water with included Digital Audio Broadcasting (DAB) technology.

Modern design

Constructed to compliment the look and feel of the latest boat design trends, JL Audio A60 features a sleek aesthetic that complements other modern electronics at the helm. The hideaway JL Audio A60-H is built specifically to integrate with Garmin MFDs, reducing clutter and streamlining the look of any dash. Both are built to an IPX6 and IPX7 rating to resist typical elements in a marine environment, including water, salt fog, UV and temperature change.

Enhanced audio control

Take command of the audio with the new JL Audio R5 volume controller and NRX-300 wired remote. Compatible with JL Audio A60 and A60-H head units both devices connect to the boat’s NMEA 2000 network for convenient control of on-board audio zones. 

The R5 offers quick volume adjustments and play/pause control through a large, dash-mounted knob that can be installed with a single 1.5-inch hole. For more advanced control, the NRX-300 features an optically bonded LCD display and five-button control for up to four audio zones. Both devices are IPX 7 rated for marine use.

The JL Audio A60 and A60-H marine head units are available now with a suggested retail price of $599.99. The JL Audio R5 volume controller has a suggested retail price of $179.99, while the NRX-300 wired remote has a suggested retail price of $229.99. To learn more, visit garmin.com/marine/audio.

Engineered on the inside for life on the outside, Garmin and its brands – JL Audio and Fusion – are committed to developing and delivering world-class audio entertainment solutions, including high-performance stereos, speakers, amplifiers and subwoofers and other audio components for the marine, car, RV, powersports and home markets. For more information, visit the Garmin Newsroom, email our media team, or follow our blog.  

1 Based on 2025 sales.
2 Available on the JL Audio A60 only.

SOURCE Garmin International, Inc. via PRNewswire

Mobile Electronics Take Center Stage at the 2026 SEMA Show

DIAMOND BAR, CA (09.11.26) – The 2026 SEMA Show is accelerating toward another landmark year, with strong exhibitor demand reflected in the floorplan and significant growth across high-interest categories, including mobile electronics. For attendees focused on automotive gadgets, connected car tech, and premium audio, this year’s Show promises a dynamic view into the future of in-vehicle innovation.

More than 100 brands will exhibit in the SEMA Show’s dedicated Mobile Electronics section, highlighting the continued evolution of connected driving experiences. Attendees will find a comprehensive range of cutting-edge technologies, including advanced car audio systems, infotainment platforms, radar detectors, dash cameras, driver assistance tools, and integrated vehicle electronics.

The section’s strength reflects a thriving market. According to the recently released SEMA Market Report, the U.S. automotive mobile electronics aftermarket has grown into a $3.36 billion market, underscoring consumers’ continued demand for technology that enhances connectivity, convenience, entertainment, and safety. The report also highlights that audio systems, security products, smartphone integration technologies, and driver-assist systems are among the industry’s most important and rapidly evolving technology-focused segments.

The category is also being driven by younger consumers. The SEMA Market Report found that most mobile electronics segments see 55%-67% of spending coming from buyers under age 40, demonstrating the strong appeal of connected and technology-enabled vehicle upgrades among younger enthusiasts.

The category’s strength is reinforced by the ongoing presence of industry mainstays. Leading brands such as BlackVue, Blaupunkt, Cobra Electronics, Kicker, Metra Electronics, Rockford Fosgate, and Stinger, which have exhibited at the SEMA Show for decades, continue to anchor the space while introducing next-generation products that blend performance, connectivity, and design.

“The mobile electronics category is one of the most exciting areas of growth at the SEMA Show,” said SEMA Vice President of Events Tom Gattuso. “From immersive audio and intelligent infotainment to safety-focused technologies like radar detection and dash cameras, this is where drivers experience innovation firsthand. The presence of long-standing brands alongside emerging companies underscores the strength, heritage, and forward momentum of this industry segment.”

Overall, exhibitor commitments for the 2026 SEMA Show have already exceeded 1 million net square feet of indoor exhibit space, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The Show remains one of the largest and most influential trade events in the U.S., reflecting strong investment and innovation across the automotive aftermarket.

In addition to mobile electronics, the 2026 SEMA Show will feature broad participation across performance, off-road, powersports, restyling, tools, and emerging technology sectors. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, further reinforcing the intersection of factory-backed innovation and aftermarket creativity.

Attendees can also explore returning features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering a deeper look at the trends shaping tomorrow’s vehicles, many of which are powered by advances in vehicle electronics and user experience.

The 2026 SEMA Show will take place Nov. 3-6 in Las Vegas, culminating in a broader “SEMA Week” experience that includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com.

Rockford Fosgate Introduces All-New Audio Systems for the 2027 Can-Am Defender

TEMPE, AZ (09.10.26) – PRNewswire – Rockford Fosgate, a leader in high-performance audio, announces an all-new lineup of audio systems engineered specifically for the 2027 Can-Am Defender platform. Co-engineered with BRP, the new systems combine premium Rockford Fosgate sound with factory-level integration, plug-and-play installation, and purpose-built durability for the off-road environment.

From upgrades to complete full-cab systems and premium Audio Roof solutions, the lineup gives Defender owners multiple ways to build an audio system around how they work, ride, and play.

At the foundation of the lineup is Precision Engineered Fit. Speakers, enclosures, amplifiers, harnesses, and mounting solutions are designed specifically around the Defender platform, creating a clean, integrated installation with a finished appearance that looks at home in the vehicle. Depending on the configuration, system control integrates directly with the 2027 Can-Am Defender Wireless Touch Display or Rockford Fosgate PMX-C30 source unit.

Select systems also feature V.S.T.S. – Vehicle Specific Tuned Sound. Built-in DSP, vehicle-specific tuning, and digital A2B connectivity are engineered around the Defender environment to deliver clean, controlled audio without complicated tuning or setup. The result is powerful sound designed to perform over wind, engine noise, and the demanding conditions that come with off-road use.

The new Defender audio lineup is also designed to scale. Owners can start with a front-speaker system and expand with rear speakers, powered subwoofer kits, amplifier upgrades, or complete Audio Roof solutions. Available configurations range from 500-watt amplified front-speaker systems to 1,000-watt dual-amplified systems with a powered 10-inch subwoofer.

For riders looking for an all-in-one upgrade, Rockford Fosgate Defender Audio Roof systems combine high-output overhead sound, integrated lighting, and vehicle-specific functionality in a single package. Configurations are available for both two-door and four-door Defender models, with premium systems adding 15-inch passive subwoofers, expanded speaker coverage, customizable RGB lighting, integrated dome lighting, and integrated Can-Am SMART 40in. front light-bar and Can-Am SMART rear cargo-light.

Every system is engineered for the demands of the off-road environment with O.R.D.- Off Road Designed construction. Speakers, amplifiers, enclosures, grilles, and hardware are built to withstand exposure to water, mud, dust, UV, vibration, and rugged use. Water-tested speakers, UV-certified grilles, and vibration-tested components help ensure dependable performance wherever the Defender goes.

Whether upgrading a level 2, adding deeper bass, expanding audio throughout the cab, or stepping up to a complete Audio Roof system, the new Rockford Fosgate lineup gives 2027+ Can-Am Defender owners a purpose-built path to premium off-road sound.

For more information visit: rockfordfosgate.com or can-am.brp.com

SOURCE Rockford Fosgate via PRNewswire

Turn Up the Power with Mini Performance

LIBERTYVILLE, IL (09.10.26) – PRO POWER. SLIM PROFILE. MASSIVE SOUND. Take your system to PRO LEVELS with COLOSSUS MINI amplifiers. Built to deliver the legendary COLOSSUS performance in a streamlined footprint, these amps pack serious output into a design that fits where others can’t.

BIG POWER meets sleek design — giving your ride the performance in power it demands without taking up the space. All COLOSSUS MINI amplifiers are compatible with a wide range of drivers, especially pro-style speakers. Innovated with full-range Class-D chipsets (including the mono models) — Nickel-plated RCA jacks create a connection that remains corrosion-resistant.

For more info, click here.

SEMA Named FIA Innovation Challenge Champion

DIAMOND BAR, CA (09.08.26) – The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organizations worldwide, has announced the Specialty Equipment Market Association (SEMA) Champions of the FIA Innovation Challenge 2026.

Announced at the FIA American Congress in Buenos Aires, Argentina, SEMA received the award for its Advanced Driver Assistance Systems (ADAS) research initiative, helping the automotive industry better understand how vehicle modifications interact with modern safety technologies.

As ADAS technologies become standard in modern vehicles, uncertainty remains around how aftermarket modifications, repairs, and recalibration procedures can affect the performance of critical safety systems. SEMA’s initiative addresses this challenge through independent, evidence-based research, testing, and industry collaboration.

The program combines controlled laboratory testing, real-world validation, and policy engagement to generate objective data that supports manufacturers, regulators, repair businesses, and vehicle owners.

H.E. Mohammed Ben Sulayem, FIA President (center); Matt Daigle, SEMA Sr. Director of Communications-Government Affairs (fourth from right); and Luis Morales, SEMA Director, Vehicle Technology & Product-DT Vehicle Technology (third from right)

Through this work, SEMA is helping ensure that life-saving safety technologies continue to function as intended while supporting responsible innovation across the automotive aftermarket.

  • H.E. Mohammed Ben Sulayem, President of the FIA said: “Congratulations to SEMA CEO Mike Spagnola and the Specialty Equipment Market Association on being named a Region III Champion in this year’s FIA Innovation Challenge.

“SEMA’s ADAS research initiative demonstrates how Member Clubs and organizations can play an important role in helping industry and policymakers understand emerging technologies, ensuring innovation continues to advance alongside road safety.”

  • Tim Shearman, Deputy President for Automobile Mobility and Tourism said: “When meeting current and future mobility challenges, our Member Clubs are our greatest assets, enabling us to support road users with genuine local understanding.

“SEMA is demonstrating how independent research and industry collaboration can provide the evidence, knowledge, and confidence needed to support innovation while maintaining high standards of safety for road users.”

  • Frank Fotia, FIA Region III President said: “As vehicle technologies become more sophisticated, it is essential that industry, regulators, and consumers have access to clear and reliable information to support informed decision-making.

“Through its ADAS research initiative, SEMA is helping build that understanding, creating practical pathways that support safety, encourage innovation and benefit the wider mobility ecosystem.”

  • Mike Spagnola, CEO of SEMA said: “As advanced driver assistance systems become standard across the vehicle fleet, the automotive industry faces a shared responsibility to ensure innovation and safety continue to move forward together.

“By providing independent, evidence-based insights, our research is helping close critical knowledge gaps for manufacturers, policymakers and vehicle owners as they continue to use and interact with these potentially lifesaving systems on the road.”

SEMA joins the Alberta Motor Association (AMA, Canada) and the Jamaica Automobile Association (JAA, Jamaica), which have also been named Region III Champions of the FIA Innovation Challenge 2026.

A global judging panel will now select one Global Winner from these three champions, who will receive their award at FIA General Assemblies week in Shanghai, China, in December.

Now in its third year, the FIA Innovation Challenge has seen Member Clubs throughout Region III continue to demonstrate leadership and innovation in delivering safer, more sustainable and more affordable mobility solutions.

For more information, visit www.sema.org.