Taking place Nov. 3-6 at the Las Vegas Convention Center, the Show will feature the latest products from every corner of the aftermarket

DIAMOND BAR, Calif. (April 30, 2026) – Registration for SEMA Show attendees, exhibitors, and media opens online Monday, May 4, for the 2026 event, taking place Nov. 3-6 at the Las Vegas Convention Center.

From cutting-edge vehicle builds to the latest advancements from leading aftermarket brands, the SEMA Show remains the premier destination for automotive innovation, business development, and industry connection. Attendees will experience exclusive product launches, custom builds from top builders, live demonstrations, and a full slate of education sessions designed to help businesses stay ahead of evolving trends.

The 2026 SEMA Show will also feature an expanded Powersports / SxS / Lifestyle section in West Hall, creating a unified “Adventure Lifestyle” destination alongside the Truck and Off-Road areas. The expanded layout reflects real-world consumer behavior, as enthusiasts often own a complete package that includes a tow vehicle, trailer, and multiple two-wheel or four-wheel vehicles. The dedicated area will showcase side-by-sides, off-road vehicles, motorcycles, V-Twin performance, and related gear, bringing greater visibility to one of the fastest-growing segments.

“Each year, the SEMA Show serves as the global gathering point for the automotive aftermarket,” said Tom Gattuso, SEMA Vice President of Events. “It’s where attendees can experience the latest innovations firsthand, see groundbreaking vehicle builds, and discover what’s next for the industry all in one place.”

Attendees are encouraged to book hotel accommodations early through onPeak, the official hotel provider for the SEMA Show, to secure the lowest available rates and convenient access to the Las Vegas Convention Center. View hotel and travel options here.

“With registration opening on May 4, attendees can begin planning their experience for the 2026 Show,” said Andy Tompkins, SEMA Trade Show Director. “This year’s Show features a dynamic floor plan with new features such as the expansion of a dedicated Powersports section in West Hall, giving attendees even more targeted content and opportunities to connect across the industry.”

Organizers encourage attendees to register early once registration opens on May 4 to secure their place at the Show and begin planning. Early registration helps attendees maximize their time onsite and take full advantage of everything the Show has to offer.

Qualified attendees can secure their SEMA Show badge for $50 through June 26, after which registration pricing will increase.

For the latest updates, deadlines, and Show information, visit www.semashow.com and follow www.semanews.com.

Push power to the limit. Feel the details through Q performance.

(4-29-26) The ALL-NEW Q-Series amplifier lineup is engineered for enthusiasts and installers who expect more from their audio system. Designed as the flagship amplifier line, Q-Series delivers the perfect balance of high-efficiency power, advanced signal processing, and precision tuning capability. PUSH YOUR AUDIO with Q-POWER.

The QA1-900.6D Q‑Series 900-watt 6‑channel DSP amplifier is a powerful multi-channel amplifier built to run an entire system with integrated DSP control. With six channels of clean output and advanced digital tuning capability, get ready to maximize overall sound quality and system performance.

The built-in DSP equalizer allows for precise tuning with both Parametric and Graphic EQ options. The Parametric mode offers fully variable frequency customization.

For dedicated low-frequency authority, the QA1-1500.1D Q‑Series 1500-watt monoblock amplifier delivers massive power for subwoofer systems that demand serious output.

Designed for total efficiency and stability, this monoblock amplifier provides undistorted, clean power needed to drive high-performance subwoofers while maintaining a tight, controlled bass response.

Serious power deserves more control. Feel your audio like never before, innovated through Q performance with the Q Series.
Cleaner sound. Stronger bass. Total system control.

AUSTIN, TX (4-28-26) The dB Drag Racing Association (dBDRA) has officially released the schedule and qualification requirements for the 2026 Finals. The upcoming season finale events will feature locations in both Europe and North America, providing a premier place for elite competitors to showcase their builds.

NORTH AMERICAN FINALS

• Dates: October 3–4, 2026
• Location: Indiana State Fairgrounds, Indianapolis, IN

In a continued collaborative effort to support the car audio community, dBDRA, IASCA, and ISPLL will host their 2026 Finals concurrently at the Indiana State Fairgrounds. This partnership brings three premier sanctioning bodies together under one roof, providing a unified venue for the top SPL competitors.

By co-locating these season finales, the organizations offer a centralized destination that highlights the full spectrum of the sport—from music-focused builds to extreme, custom high-SPL vehicles. This co-location streamlines logistics for competitors participating in multiple organizations and creates a high-impact environment for industry sponsors and fans. The expansive space at the Fairgrounds ensures a professional atmosphere, giving competitors the ultimate environment to hit the lanes and put their builds to the test.

• Satellite Locations: A satellite venue is planned for Alberta, Canada. The dBDRA will assess the need for additional venues based on participation levels.
• Sponsorships: Companies interested in exploring sponsorship opportunities may contact: marketing@termpro.com or call 512-377-1055.

EURO FINALS

• Dates: September 19–20, 2026
• Location: Montichiari, Italy

The dB Drag Racing Euro Finals will be held in conjunction with the Festival dei Motori at the Centro Fiera del Garda. This venue offers an exceptional environment for competitors, sponsors, and enthusiasts to gather for the final European event of the season.

Sponsorship/Booths: Companies interested in securing a booth or exploring sponsorship opportunities may contact the event coordinators directly:

• Maxx Grassi: maxx@b2audio.it
• Yiannis Lekkas: prez@dbdragracing.gr
• Bine Zupan: bine.zupan@gmail.com

FINALS QUALIFICATIONS

To earn a spot in the lanes at either of the 2026 Finals, competitors must meet the following criteria:

• POINTS: 50 points are required for each specific format in which a competitor intends to compete.
• MEMBERSHIP: Competitors must hold a valid 2026 dB Drag Racing membership.
• DB DRAG RACING FORMAT: A certified score (2X or 3X) is required in the specific vehicle being used for the Finals.
• ADDITIONAL FORMATS: For Top Dog, Bass Race, Freestyle, and Psychlone, competitors must compete in at least one Multi-Point Event during the 2026 season.
• EXTREME DIVISION: The 50-point requirement is waived for Extreme classes; however, the vehicle must have a certified score (2X or 3X) on record for the season.

Palm Beach FL (4-27-2026) The ZW-FMV is a BCM-connected, plug-and-play module that allows installers to activate multiple flash patterns through the vehicle’s OEM lighting system, delivering a clean, factory-integrated solution without complex wiring.

Installed directly at the Body Control Module (BCM) with a simple power and ground connection, the ZW-FMV enables fast, efficient installs while maintaining OEM integrity. Flash patterns are easily controlled using the high-beam lever, with additional activation options including a push button or upfitter wire trigger for fleet and commercial applications.

The ZW-FMV is available now through ZZ2 and authorized dealers.

For ordering, dealer inquiries, or support, contact your ZZ2 sales representative or visit:

Enhance the driving experience by adding convenience and safety features that your customers will love.

STILLWATER, OK (04.24.26) – The 2026 SkillsUSA National Leadership and Skills Conference (NLSC) will soon take place in Atlanta June 1-5.  North America’s highest achieving skilled career and technical education students will participate in the premier showcase SkillsUSA Competition.  Students are currently competing at the regional and state levels to earn a coveted spot to compete at NLSC.  

Meridian Technology Center in Stillwater, OK recently hosted the 2026 SkillsUSA – Mobile Electronics Installation state contest.  The contest was attended by twenty-one students who are enrolled in automotive technology programs in high school and vocational schools all over Oklahoma.  Students competed in various contests which included soldering, Ohm’s law applications, amplifier tuning, and customer service.  Only two competitors will advance to the national contest: the top performing high school student and top performing post-secondary student.    

Kicker has been a major sponsor for SkillsUSA for over four years and contributes funds, equipment, course development, and volunteers.  Aaron Malin, Kicker Tech Force Global Training Manager, said, “We are constantly being reminded by our retail partners that skilled technicians are in high demand and hard to find.  SkillsUSA is a great organization that provides leadership, resources, and context to engage young people.” 

Mobile electronics professionals from manufacturers, rep firms, and retailers will be on hand to serve as judges and mentors for the national contest in Atlanta.  “We are still in need of funds for this year’s event. [Approximately $9,000]” said Chris Jack, Technical Chair for SkillsUSA – Mobile Electronics Installation. “If you could please scan the QR code below [or https://www.gofundme.com/f/help-train-future-car-audio-installers] and send just $50.00 we can make it.” 

Members of the industry are also encouraged to support SkillsUSA at the local and state levels.  “GET INOLVED!  Contact local trade and tech schools and see what you can do to be helpful.  Donating money is good, but working with excitement is the magic”, said Malin. 

For more information about SkillsUSA – Mobile Electronics Installation you can contact Chris Jack at 310-866-2454, or Bryan Gary at 806-922-1822. 

LIBERTYVILLE, IL (04.24.26) – Demand more from your audio with V-DRIVE POWER! VU Meter technology is placed directly on top of every V-DRIVE amplifier, allowing for convenient tuning for capturing the best sound from your Crunch car audio installation. Selectable logo
illumination modes raise your amplifier game.

V-DRIVE amplifiers come in mono, 2-channel, and 4-channel configurations and feature clean and undistorted sound in
a smaller space that takes audio to new levels of power. Deeper sound output meets richer listening gains. Control innovative power with V-DRIVE!

For more info, click here.

HOUSTON, TX (04.23.26) – “The training was hosted by Firstech and we had the pleasure of having Joshua Woodie, who is the National Trainer, do a deep dive on everything Firstech has to offer. The rep principal, Hector Mena from Momentum Marketing, and the Firstech Western Regional Gabe Schmidt were also in attendance” Amir Dhanani related.

“The training had a great turnout with about 70 attendees and everyone was engaged all the way through. We even had some raffles at the end to finish on a high note.”

Distributors are in a unique position in today’s 12vol marketplace. Offering top brands, supporting dealers with prompt delivery and engaging shows and factory training is very important.

With strong locations in Dallas and Houston SSR is doing a great job.

For more see 12voltnews.com.

DIAMOND BAR, CA(04.23.26) – SEMA (Specialty Equipment Market Association) today announced a strategic optimization of its media resources, highlighted by the launch of a new SEMA News digital resource page. This move reflects a broader realignment of the Association’s publishing efforts to better serve an industry that moves faster than a traditional print cycle allows.

By realigning a portion of its editorial resources toward high-growth digital platforms, SEMA is doubling down on its ability to provide real-time value to its members. This transition represents a modern shift in how the Association tells the industry’s stories, ensuring that SEMA remains the most agile, relevant, and influential voice in the aftermarket.

“Our goal is to meet our members exactly where they are with the information they need,” said Warren Kosikov, SEMA Vice President, Sales. “While we are increasing our digital velocity to match the pace of the market, we remain committed to the high-quality, long-form journalism our members value. By adjusting our publishing schedule and realigning some of our resources, we can provide the best of both worlds: immediate news online and deep-dive analysis in our print publications.”

A Multi-Platform Approach to Industry News
The cornerstone of this expansion is the new digital hub at www.semanews.com. While SEMA continues to produce its respected magazines and in-depth long-form content on a more strategized schedule, the new digital-first focus ensures that critical news – such as legislative updates and business trends – are delivered without delay.

The shift focuses on the expansion of SEMA’s digital ecosystem, including:

• Semanews.com: The new centralized digital content webpage, launching today (with PRInews.com currently in development).
• SEMA News & PRI News: Enhanced weekly electronic newsletters providing a direct line to industry developments.
• Optimized Magazine Strategy: Continued production of high-value print editions and long-form editorial content, delivered on a quarterly schedule that complements the digital news cycle.
• Daily Digital Updates: New content and curated highlights published every day.

This launch will focus on helping SEMA members and aftermarket professionals integrate these new digital resources into their regular business habits.

Looking Ahead to the 2026 SEMA Show
This digital evolution also serves as an additional information source leading up to the 2026 SEMA Show, held Nov. 3-6 in Las Vegas. As the world’s premier automotive aftermarket trade event, the SEMA Show will leverage the new digital hub to provide exclusive “road to the show” and other coverage.

Attendee and buyer registration opens on May 4; to sign up for notifications, visit here. For more information, visit www.semashow.com.

NEW YORK, NY (04.22.26) – SiriusXM has announced the launch of two new channels in collaboration with ABC News, further expanding its lineup of premium news and storytelling content. ABC News Live (ch. 796) is available starting today on the SiriusXM app, with 20/20 True Crime (ch. 794) launching in the coming weeks.

The ABC News Live channel delivers around-the-clock coverage of breaking news across the United States and around the globe. As a 24/7 streaming news channel, it keeps listeners informed on the latest developments in politics, weather, health, business, and more, offering real-time updates, analysis and context from ABC News’ trusted journalists.

20/20 True Crime will be a nonstop destination for gripping, in-depth storytelling from 20/20 and ABC News. The channel will feature award-winning narrative podcasts, full episodes of 20/20, installments of 20/20: The After Show, and curated cases from the 20/20 True Crime Vault. From headline-making investigations to unforgettable mysteries, listeners can dive into the stories, twists, and reporting that bring the truth to light.

In addition to the new channels, two ABC News programs will soon be available on SiriusXM’s P.O.T.U.S. radio channel (ch. 124). The venerable Sunday morning program This Week with George Stephanopoulos, alongside the award-winning Start Here Weekend newscast, can be heard by SiriusXM subscribers both in their cars and on-the-go, bringing expanded access to trusted political reporting and analysis.

This Week with George Stephanopoulos is ABC News’ pre-eminent Sunday public affairs program, anchored by George Stephanopoulos, and co-anchored by Martha Raddatz and Jonathan Karl. The show features newsmaker interviews, in-the-field reporting, and panel discussions offering unique coverage and perspectives on the major domestic and global stories driving the news each week.

Start Here Weekend, hosted by Brad Mielke, dives deeper into the stories driving headlines through in-depth conversations with ABC News correspondents, experts, and newsmakers. With an engaging and accessible style, Start Here Weekend helps listeners expand their understanding of the week’s biggest stories.

Starting this weekend, This Week can be heard on P.O.T.U.S. every Sunday at 2pm ET, with Start Here Weekend available on Saturdays at 9am and 6pm ET.

Both the 20/20 True Crime and ABC News Live channels will be available to listeners across North America on the SiriusXM app and in vehicles equipped with SiriusXM with 360L. Access to the SiriusXM app is included with most SiriusXM subscriptions.

Visit www.siriusxm.com for more.

LIBERTYVILLE, IL (04.22.26) – BRUTUS BRL amplifiers set the bar in amplifier innovation and audio performance. With cutting-edge amplification technology and a modern chassis footprint, the ALL-NEW BRUTUS BRL amplifier series is engineered to maximize power efficiency while providing raw, clean power to drive subwoofers and speakers to their full potential performance.

Every BRUTUS BRL amplifier is innovated with a built-in VU Meter — while Ultra-Fi MOSFETS are designed for high output power and thermal dissipation through a proprietary coupling method. BRL amplifiers feature a Class-D chipset, making them more efficient and allowing for a wide frequency range. Dominate your audio setup with BRL.

To learn more, click here.