FORT MYERS, FL (09.08.26) – GENEVO America is excited to announce this new showroom display program, available through 5Axis.

This program gives qualified retailers the opportunity to showcase Genevo products in their showroom with a professionally designed display that helps create visibility, educate customers and drive sales.

How retailers qualify: retailers interested in participating can contact their sales team for program require requirements, availability, and next steps. Once approved, 5Axis will coordinate the display set up and provide the necessary materials for support.

For more information, please contact sales.us@genevo.com.

AUSTIN, TX (09.04.26) – The dB Drag Racing Association (dBDRA) is proud to announce Recoil Audio as the Exclusive Championship Ring Sponsor for the 29th Annual dB Drag Racing North American Finals, taking place October 3–4, 2026.

In the world of car audio competition, the Championship Ring is the ultimate symbol of excellence. Earning one represents an entire season of dedication, countless hours of testing, and the ability to push the audio systems to the absolute limit. This year, Recoil Audio is stepping up to sponsor these highly coveted championship rings, forever linking its brand with the top competitors in North America.

Recoil Audio is already making an impact in the car audio world with a growing lineup of amplifiers, subwoofers, speakers, accessories, wiring, and other high-performance car audio products. Their decision to step up as the Exclusive Championship Ring Sponsor demonstrates a strong commitment to the car audio community and the competitors who continue to drive the sport forward.

“The Championship Ring is what competitors chase all year long,” said the dBDRA. “We are thrilled to partner with Recoil Audio to make these ultimate awards possible for the 2026 champions. Their decision to step up and support the competitors at this level demonstrates a tremendous commitment to the continued growth of car audio competition.”

As the Exclusive Championship Ring Sponsor, Recoil Audio will receive prominent recognition throughout the 2026 Finals, including placement on the championship ring, event shirts, sponsor banners, and recognition during the Championship Awards Ceremony.

The 2026 dB Drag Racing North American Finals will take place across two venues: Indianapolis, Indiana, and Spruce Grove, Alberta. Competitors at both locations will compete as part of the North American Finals, with Regional Championship competition taking place on Saturday, followed by Championship competition on Sunday.

The Indianapolis location will also serve as a multi-organization championship hub, co-locating with IASCA and ISPLL.

For more information about Recoil Audio and its full line of car audio products, visit: https://recoilaudiousa.com

When you see Recoil Audio online, be sure to drop a comment and thank them for sponsoring the Championship Rings for the 2026 dB Drag Racing North American Finals!

For more information about the 2026 dB Drag Racing Finals, registration, and event details, visit dbdrag.com

NEW YORK, NY (09.04.26) – SiriusXM announced its extensive coverage plans for the 2026 NFL season, which will feature live broadcasts of every game, and the addition of multiple new voices on the SiriusXM NFL Radio channel.

Every NFL Game Airs Live on SiriusXM

The 2026 NFL Kickoff Presented by YouTube TV takes place September 9 (8:20 pm ET), when the defending champion Seattle Seahawks face the New England Patriots in a rematch of last February’s Super Bowl. The following day, September 10 (8:35 pm ET), features the league’s first international game of the season, as 2025 NFL MVP Matthew Stafford and the Los Angeles Rams play the San Francisco 49ers in Melbourne, Australia.

Every NFL game, from the regular season through the Super Bowl, is available to SiriusXM listeners both in their vehicles and via the SiriusXM app. Through the SiriusXM app, subscribers can tune in to both home and visiting team broadcasts for every matchup. Additionally, subscribers with sports play-by-play can access both home and road team broadcasts directly on their in-vehicle radios. The schedule of games airing on SiriusXM for Week 1 is available here: SiriusXM.com/Sports

Listeners can access NFL game broadcasts and the SiriusXM NFL Radio channel with SiriusXM’s most popular subscription plans, including Platinum, All Access and Music & Entertainment, as well as SiriusXM’s new sports-focused subscription plan, SiriusXM Sports Pass, priced at $5 per month.

New Voices Join SiriusXM’s NFL Programming

In addition to the live game broadcasts, fans get in-depth NFL talk 365 days a year on SiriusXM NFL Radio (channel 88), the only 24/7 radio channel dedicated to the NFL. Multiple current and former NFL players are joining the roster and will be featured hosts on the channel this season.

Super Bowl XLIV MVP and 13-time Pro Bowl quarterback Drew Brees, who was inducted into the Pro Football Hall of Fame this summer, is joining the cast of “Let’s Go!” – the weekly show hosted by L.A. Rams quarterback and 2025 NFL MVP Matthew Stafford, three-time National Sportswriter of the Year Peter King, and Emmy Award-winning broadcaster Jim Gray. The new season of “Let’s Go!” debuts on Monday, September 7 (6 pm ET), and will feature Stafford previewing the Rams matchup against the 49ers three days later at the famous Melbourne Cricket Ground in the first ever NFL game played in Australia.

New episodes of “Let’s Go” will debut every Monday on SiriusXM NFL Radio. After airing on SiriusXM, the show is available on all major podcast platforms, with additional bonus content available only on the SiriusXM app. “Let’s Go!” is produced by Scratchy Productions and SiriusXM.

“I’m excited to join Jim Gray and our great list of guests on ‘Let’s Go’ as we break down the biggest moments in the NFL every week, giving fans tons of insight and entertainment,” said Brees.

Also joining SiriusXM this season are multiple active or free agent NFL players. NY Giants defensive tackle Shelby Harris, NY Jets linebacker Demario Davis, and free agent wide receiver Brandin Cooks will serve as rotating hosts alongside Carolina Panthers long snapper J.J. Jansen on the weekly show, “The Players’ Point,” the only radio show hosted entirely by active NFL players. LA Chargers fullback Alec Ingold also returns as a co-host. “The Players’ Point” airs Tuesdays at 6 pm ET on SiriusXM NFL Radio.

Adam Thielen, who retired earlier this year after a 13-year NFL career, has signed on as a SiriusXM host and will be heard Tuesdays from 10am-noon ET on “Airing It Out” on SiriusXM NFL Radio alongside Bob Papa. Thielen entered the league in 2014 as an undrafted free agent and spent 10 seasons with the Minnesota Vikings, where he emerged as a star, was voted to two Pro Bowls and selected as a second-team All-Pro in 2017.

SiriusXM NFL Radio hosts include Hall of Famers, former execs and NFL Legends

SiriusXM NFL Radio’s team of hosts also includes Hall of Famers Tim Brown and Bill Polian, former NFL executives Pat Kirwan, Tom Telesco and Ran Carthon, and NFL Legends including Rich Gannon, Jacob Hester, Todd Haley, Brad Hopkins, Ryan Leaf, Kirk Morrison, Allen Robinson, Isaiah Stanback, Max Starks, Robert Turbin, Solomon Wilcots, Matt Simms, Leger Douzable, Brian Hoyer, Christian Fauria, Ben DiNucci and Ryan Harris.

SiriusXM NFL Radio voices also include a number of NFL insiders and radio veterans including Vic Carucci, Zig Fracassi, Dan Leberfeld, Jade McCarthy, David Moulton, Bruce Murray, Bob Papa, Amber Theoharis, Amy Lawrence, Andrew Siciliano, Mike Dempsey, Bob Harris and Damon Amendolara.

Sundays during the season, SiriusXM’s “NFL Sunday Drive” show airs live from noon to 8 pm ET as all afternoon games are in progress. Hosts Steve Torre and Bill Lekas share up-to-the-moment scores and highlights, take listeners in and out of multiple live game broadcasts so they can hear the most exciting game action in one place, and conduct one-on-one postgame interviews with the day’s star players.

For more on SiriusXM’s NFL programming, including a link to the SiriusXM NFL Radio channel and NFL game schedules, go to SiriusXM.com/NFL.

HOUSTON, TX (09.03.26) – Crossover Marketing Southeast is pleased to announce its appointment as the new manufacturers’ representative for Systematic Power Solutions d/b/a XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries throughout the TOLAM market.

Crossover will represent the complete Systematic Power Solutions brand portfolio across Texas, Oklahoma, Louisiana, Arkansas, and Mississippi, providing dealer development, account support, product education, territory coverage, promotional support, and long-term sales-growth initiatives.

The Systematic Power Solutions portfolio provides power solutions for automotive, mobile electronics, marine, powersports, racing, commercial, and specialty vehicle applications. Through its brands: XS Power Batteries, JY Power Batteries, and Lithium Pros Batteries, the company offers battery, lithium, charging, and power-management solutions designed for demanding applications and professional installation environments.

“We are excited to represent Systematic Power Solutions throughout the TOLAM market,” said Shawn Simpson, Principal Owner of Crossover Marketing Southeast. “This portfolio gives our dealers credible power solutions for everything from mobile electronics and performance vehicles to marine, powersports, and specialty applications. We’re ready to build coverage, support accounts, and create new opportunities across the territory.”

The new partnership strengthens Crossover Marketing Southeast’s ability to provide dealers with comprehensive power-management solutions while expanding Systematic Power Solutions’ representation and support throughout the region. The companies will work together to develop new dealer relationships, enhance product knowledge at the retail and installation level, support promotions, and build sustainable market growth across the territory.

“Crossover Marketing Southeast’s industry experience, established dealer relationships, and hands-on approach make the team an excellent fit for our organization,” said Shawn Mayo, Vice President of Sales for Systematic Power Solutions. “We look forward to working with Shawn and the Crossover team to expand dealer coverage, strengthen account support, and build long-term growth throughout the territory.”

Authorized dealers and prospective retail partners interested in adding XS Power Batteries, JY Power Batteries, OR Lithium Pros Batteries, should contact Crossover Marketing Southeast for product information, dealer opportunities, and training support.

Learn more at www.crossovermktg.com.

DIAMOND BAR, CA (09.03.26) – The 2026 SEMA Show is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels, and related service technologies. For professionals focused on this critical segment of the automotive aftermarket, this year’s Show offers an expansive look at the latest innovations shaping performance, styling, and shop operations.

The SEMA Show’s dedicated Global Tires Expo and Wheels & Accessories sections, located in South Hall Lower of the Las Vegas Convention Center, will feature hundreds of exhibiting brands, making it a central hub for retailers, installers, distributors, and builders. Attendees will have access to a comprehensive range of products designed to meet the needs of today’s evolving vehicles and consumers.

The strength of the category is reflected in findings from the annual SEMA Market Report, which shows that the U.S. wheels and tires aftermarket is a $6.8 billion market. The report also found that the broader wheels, tires, and suspension category totals $12.6 billion, making it one of the largest segments in the automotive specialty-equipment industry.

From high-performance tires and off-road applications to custom wheels, tire service equipment, balancing systems, alignment technologies, and shop management solutions, the Global Tires Expo and Wheels & Accessories sections will highlight innovations driving advancements across both product performance and operational efficiency. As vehicle platforms diversify and consumer expectations rise, the tire and wheel category continues to see rapid innovation.

The SEMA Market Report also underscores the importance of professional installers within the category. While consumers continue to personalize their vehicles, professional installation remains critical, particularly for off-road tires and wheels, where fitment, vehicle setup, and performance requirements often require specialized expertise.

The Global Tires Expo and Wheels & Accessories sections are anchored by brands that have helped define the market and have been exhibiting at the SEMA Show for many years. This includes tire manufacturers such as Atturo, Kenda, and Maxxis; iconic wheel brands like Cragar, Konig, MV Forged, Raceline, RTX Wheels, and Vision Wheel; and key tire industry technology providers including Autel, Coats, Corghi USA, and Hunter Engineering. Their continued presence reinforces the Show’s role as a long-standing gathering place for both heritage brands and emerging innovators.

“Tires and wheels are foundational to vehicle performance, safety, and customization, and they continue to evolve at a rapid pace,” said SEMA Vice President of Events Tom Gattuso. “From advanced tire compounds and all-terrain designs to cutting-edge wheel styling and shop technologies, the tires and wheels sections showcase the full scope of innovation. The combination of legacy brands and forward-looking companies highlights the strength and future of this segment.”

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the United States, reflecting strong growth and investment across the automotive aftermarket.

The 2026 SEMA Show will also feature strong participation across performance, trucks, collision repair, mobile electronics, tools, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket opportunity.

Attendees can also explore signature features such as the New Products Showcase, Battle of the Builders, and FutureTech Studio, offering insight into the trends and technologies shaping the next generation of automotive performance and design.

The 2026 SEMA Show will take place Nov. 3–6 in Las Vegas, as part of the broader “SEMA Week” experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or to register, visit www.semashow.com.

LIBERTYVILLE, IL (09.02.26) – Polaris RANGER Tuned Systems are engineered to deliver bold, BIG,precise sound that stands up to the toughest trail conditions wherever the outdoors lead to. Whether you are hitting dunes, ripping through woods, or just enjoying the ride, these tuned systems bring your music to life, designed for cleaner sound in every beat and a LOUDER punch in audio. HEAR MORE on any adventure!

MB Quart RANGER Tuned systems are designed to fit and perform in the RANGER’s rugged environment. From IP-rated speakers and amps to vehicle-specific mounting hardware — feel crisp highs to deeper bass for a dynamic audio listening experience.

Plug-and-Play wiring harnesses and custom mounting panels make installation straightforward for DIY enthusiasts. Enjoy POWERFUL STAGE 2 RIDE COMMAND integration and deep-thumping subwoofer and additional speaker options — these kits
deliver premium audio built for the trail.

To learn more, click here.

DIAMOND BAR, CA (09.02.26) – Leno’s Law (Senate Bill 1392), an important touchpoint in the fight to preserve California’s rich automotive heritage, has passed the California Legislature with a historic, bipartisan 49-4 vote. The bill, sponsored by noted car enthusiast and namesake Jay Leno and the Specialty Equipment Market Association (SEMA), now heads to Gov. Gavin Newsom for consideration.

• Leno’s Law seeks to provide a narrow, phased-in, collector-only pathway to smog check exemptions for qualifying collector vehicles manufactured between 1976 and 1985. The exemption would be phased in over several years and would apply only to vehicles that meet specific collector-use requirements.

Leno’s Law is authored by Sen. Dave Cortese, with Sen. Shannon Grove as a principal coauthor. Its passage through both chambers of the California Legislature represents the most significant progress in over 20 years to deliver collector-vehicle smog check reform on behalf of California’s car enthusiasts, automotive restorers, and anyone for whom a vehicle has represented a cultural or family touchstone. Importantly, support for Leno’s Law has transcended party lines, uniting Democrats and Republicans, lowrider groups and car clubs, collectors, preservationists, automotive businesses, and enthusiasts.

“This bipartisan victory is a product of California’s automotive community uniting to remind the state’s lawmakers of the cultural significance of our cars and trucks, and of our sacred charge to pass this shared heritage on to the next generation,” said SEMA CEO Mike Spagnola. “We are grateful for Senators Cortese and Grove for their stewardship of this bill, and to Jay Leno for lending his name and passion on behalf of every car enthusiast and small business with a personal stake in preserving our automotive heritage. SEMA and California’s automotive community have one more request, and we respectfully ask Governor Newsom to finish the job and sign Leno’s Law.”

“California can protect clean air without erasing our automotive history. A classic car that spends most of its life in a garage and comes out for a parade, car show, or charity event is not the same as a daily commuter, and our laws should recognize that,” said Sen. Cortese. “SB 1392 brings common sense back to the smog-check system, protects a treasured part of California culture, and gives classic car owners a fair shot at preserving these pieces of history. We’ve cleared the Legislature. Now it’s time to put ‘Leno’s Law’ on the Governor’s desk and get it signed.”

“For generations of California families, classic cars have brought grandfathers, fathers, sons, and daughters together, from the shade-tree mechanic working side by side with their grandchild, to the enthusiast who gets behind the wheel and is instantly taken back to their glory days,” said Sen. Grove. “After years of working to find a solution that protects California’s classic car culture while addressing the state’s requirements, Leno’s Law gets us there. It is a focused, commonsense bill that keeps true collector vehicles in California, supports the small businesses that restore and celebrate them, and removes a burdensome requirement so enthusiasts can get back to what they do best, restoring and enjoying these pieces of California history. I am proud to stand with Sen. Cortese, Jay Leno, SEMA, and collectors across the state as we take this effort to the finish line.”

BACKGROUND
Leno’s Law establishes a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. Under the bill, beginning Jan. 1, 2028, qualifying collector vehicles (those manufactured before model year 1981) would be exempt from smog-check requirements. This exemption would annually expand by one model year until 2033, when it would apply to vehicles manufactured before model year 1986. To qualify, vehicles must meet the bill’s collector-use requirements, and owners must either carry collector-car insurance or be able to verify the vehicle is driven fewer than 1,000 miles per year. The bill does not change California’s existing exemption for pre-1976 vehicles.

The effort to secure passage of this bill won support from all corners of California’s automotive culture and reached enthusiasts and preservationists from other countries. California’s lowrider community sent over 1,700 letters in support of the legislation, while the Fédération Internationale de l’Automobile’s (FIA) International Historical Commission backed the bill, highlighting its balanced approach to automotive preservation and California’s environmental objectives.

California remains a globally recognized cultural epicenter for America’s automotive heritage, immediately identifiable through decades of images of classic cars and trucks traversing on California’s roads and highways, from the desert to the coast and the urban landscapes in between. Appropriately, the state is home to more than 1,500 SEMA member businesses, and the state’s automotive aftermarket industry supports nearly 150,000 jobs, annually generates more than $40 billion in economic impact, and delivers $13 billion in wages and benefits while contributing $6 billion in taxes.

For more information, visit www.sema.org.

FAIRFIELD, NJ (09.01.26) – TOPDON USA announced that the ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag now include free lifetime software updates. Effective August 18, 2026, current and future owners of these tools can keep their diagnostic software up to date without paying additional update fees.

“Our team believes in developing the most capable diagnostic technology while creating a quality product ownership experience,” said Chad Schnitz, vice president at TOPDON USA. “That’s why we’re providing free lifetime software updates on four of our most popular diagnostic tools. This upgrade will make it easier for customers to keep their tools current, capable, and ready to tackle their evolving repair needs without having to worry about additional update fees. It’s another way we’re helping customers get more value from their TOPDON tools.”

Previously, the ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag included two years of free software updates. Under the new policy, current and future owners will receive software updates for the supported life of their tools at no additional cost.

• ArtiDiag700: Supports full-system diagnostics for more than 70 vehicle brands, CAN FD protocols, and FCA, Nissan AutoAuth, and VAG SFD security gateway access. AutoVIN, live data, and 15 service functions support routine maintenance and advanced repairs.
• ArtiDiag800 BT 2: Offers full-system diagnostics, bidirectional control, and 28 service functions, including oil resets and window calibration. Bluetooth connectivity enables convenient wireless vehicle communication.
• ArtiDiag900 Lite: Empowers technicians to overcome the limitations of wired systems, providing unmatched flexibility and convenience. Supports 8 maintenance services and full system diagnostics across 60+ brands.
• UltraDiag: Capable of performing full OBD2 capabilities, accessing 30 commonly used maintenance services, and supporting full-system diagnostics for 100+ car brands; it includes the Repair Data Library to quickly locate faulty parts.

The ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag are available through TOPDON’s national distribution network.

Current ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag owners can update their software by connecting to Wi-Fi and downloading the most recent software update from the home screen. New units will include lifetime software update access automatically.

For more information, visit www.topdon.us.

HAMILTON, OH (08.31.26) – Dynamat hosted a very successful 2026 ECA Finals at the company’s world HQ in Hamilton OH on August 22nd and 23rd. Competitors started rolling in early on Saturday as the judging started at 9 AM on both Saturday and Sunday with the awards on Sunday at noon.

For ECA Cassie Hall related “We were so honored to have Scott Monnin and the Dynamat Team to provide the amazing venue for our 2026 Finals which included East Coast Audiophiles EMMA USA and MASQ.”

Judges at the Finals ECA 4X included Mike Myers, Richard Papasin, Fred Lynch and Cassie Hall. EMMA 2X was judged by
Klifton Keplinger. MASQ wad Judged by Joseph Davis.

There were 25 competitors on site and all ran very smoothly both days under a sunny sky. Dynamat provided goodie bags
for competitors and there was a taco lunch in the Dynamat warehouse with Scott Monnin’s daughters hosting guests.

Mike Myers, ECA 4X Judge, runs the very successful The Sound Factory location with his brother Chris in Knoxville TN.
“Everything came together for the ECA Finals at Dynamat’s HQ. It was so terrific to get together with the competitors. We
have events and competitions at our store to connect and engage with enthusiast. Overall that kind of activity is very
important for the industry. Having Dynamat, manufacturer of a vital sound quality element, host the ECA Finals was very
special. We thank Scott and his Team very, very much.”

“We believe the 2026 ECA Finals was a complete success. Dynamat’s HQ location and Team contributed greatly to that
success and we are looking forward to being at the Dynamat HQ again” Cassie Hall stated.

For more see dynamat.com.

FAIRFIELD, NJ (08.28.26) – TOPDON USA announced that the ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag now include free lifetime software updates. Effective August 18, 2026, current and future owners of these tools can keep their diagnostic software up to date without paying additional update fees.

“Our team believes in developing the most capable diagnostic technology while creating a quality product ownership experience,” said Chad Schnitz, vice president at TOPDON USA. “That’s why we’re providing free lifetime software updates on four of our most popular diagnostic tools. This upgrade will make it easier for customers to keep their tools current, capable, and ready to tackle their evolving repair needs without having to worry about additional update fees. It’s another way we’re helping customers get more value from their TOPDON tools.”

Previously, the ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag included two years of free software updates. Under the new policy, current and future owners will receive software updates for the supported life of their tools at no additional cost.

• ArtiDiag700: Supports full-system diagnostics for more than 70 vehicle brands, CAN FD protocols, and FCA, Nissan AutoAuth, and VAG SFD security gateway access. AutoVIN, live data, and 15 service functions support routine maintenance and advanced repairs.
• ArtiDiag800 BT 2: Offers full-system diagnostics, bidirectional control, and 28 service functions, including oil resets and window calibration. Bluetooth connectivity enables convenient wireless vehicle communication.
• ArtiDiag900 Lite: Empowers technicians to overcome the limitations of wired systems, providing unmatched flexibility and convenience. Supports 8 maintenance services and full system diagnostics across 60+ brands.
• UltraDiag: Capable of performing full OBD2 capabilities, accessing 30 commonly used maintenance services, and supporting full-system diagnostics for 100+ car brands; it includes the Repair Data Library to quickly locate faulty parts.

The ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag are available through TOPDON’s national distribution network.

Current ArtiDiag700, ArtiDiag800 BT 2, ArtiDiag900 Lite, and UltraDiag owners can update their software by connecting to Wi-Fi and downloading the most recent software update from the home screen. New units will include lifetime software update access automatically.

For more information, visit www.topdon.us.