DALLAS, TX (05.15.26) – The SSR Distributors Dealer Show 2026 takes place on Sunday, May 17 from 11AM to 5PM. Attendees can enjoy terrific savings, raffles, delicious food, attend trainings and meet in person with vendors. This will be a Family Friendly day for all.
“I’m headed to Big D to show new PowerBass products” Jeff Falk, National Sales Manager, related.
“Check out our tiny MDX400 in our booth” Jeff Fletcher.
“This will be our 5th Show and it’s definitely shaping up to be our biggest one yet. Every year the event continues to grow. Returning customers come back, new customers join us, we see more demo vehicles, more manufacturer vehicles and stronger customer participation with their own builds every year. We’ve even had to add a second parking lot because of the number of vehicles attending” Tracy Farr, VP of Sales & Operations, related.
Continuing “Our classroom training sessions during the event are always packed. This year, we’re adding an early bird training starting at 10AM before the main show begins. The show itself runs from 11AM to 5PM, but we wanted to give attendees a chance to get an early start for some extra education and product knowledge. We will also have two additional training sessions through the day. These are definitely classes you don’t want to miss and they do fill up quickly every year.”
“I will show all the latest from Reikken and Energie” Pat Szeman.
“I look forward to showing all the new Jensen Apex Power Series featuring high-performance sound and advanced materials for every driver” Doug Kern related.
“In all my years in distribution, I truly feel like SSR Dallas and SSR Houston Shows are incredibly well supported by our manufacturers, rep partners and extremely loyal dealer base. It’s great to see everyone continue to rally behind this event every year” Farr concluded.
BOCA RATON, FL (05.15.26) – Following the strong response to our EZ2 Power Extension Cables, we’re excited to introduce the next evolution in EV connectivity.
A complete lineup of fast, portable EV charging adapters designed to give your customers more flexibility, more compatibility, and more charging access than ever before.
WHY THIS MATTERS FOR YOUR CUSTOMERS
EV drivers today are facing one major challenge:
Our adapters unlock access to thousands of additional charging stations, giving drivers the freedom to charge wherever the road takes them.
WHAT MAKES EZ2 POWER DIFFERENT
WHY DEALERS SHOULD PAY ATTENTION
The EV market is growing fast and your customers are already asking:
LIBERTYVILLE, IL (05.15.26) – CRA amplifiers raise the standards for high-output audio gains, unlocking the full potential of your system. Whether you’re starting your first build or stepping up to serious sound, the CRA series delivers clean power, tight control, and the precision your music deserves. Deliver MORE to your power with CRA.
CRA amplifiers bring clean, efficient power to every installation —from 2-channel amp setups to monster monoblocks. Fully adjustable crossovers, MOSFET efficiency, and electronic equalizers help tune sound to deliver cleaner highs, richer mids, and BIGGER BASS.
SEATTLE, WA (05.14.26) – We have Randy Davis from Hertz Audison, Tracy Focht from Kicker, Walter and Jon Detlefsen from Linkswell, David and Uriel from PCA Enclosures, Pat Johnson from Dynamat, and many others for you to talk about your business with.
STILLWATER, OK (05.14.26) – As part of the annual Andre’s Electronic Experts Training Summit, the KICKER® brand made an appearance in the way of training for dozens of pro retailers and installers gathered in Kelowna, British Columbia April 26-28.
Brand manager Mike Danbrook of KICKER distributor GEMSEN (Concord, Ontario) and GEMSEN B.C. representative Ty Mauger welcomed KICKER sales manager Aziz Masri and Tech Force training manager Aaron Malin to the event for a day of KICKER product education and questions.
Andre’s Electronics is made up of nearly 30 stores in Canada and holds the Training Summit each year for store personnel. The three-day Summit includes dinners, awards and several vendor training courses.
DALLAS, TX (05.11.26) – The SSR Distributors Dealer Show 2026 takes place on Sunday, May 17 from 11AM to 5PM. Attendees can enjoy terrific savings, raffles, delicious food, attend trainings and meet in person with vendors. This will be a Family Friendly day for all.
“This will be our 5th Show and it’s definitely shaping up to be our biggest one yet. Every year the event continues to grow. Returning customers come back, new customers join us, we see more demo vehicles, more manufacturer vehicles and stronger customer participation with their own builds every year. We’ve even had to add a second parking lot because of the number of vehicles attending” Tracy Farr, VP of Sales & Operations, related.
Continuing “Our classroom training sessions during the event are always packed. This year, we’re adding an early bird training starting at 10AM before the main show begins. The show itself runs from 11AM to 5PM, but we wanted to give attendees a chance to get an early start for some extra education and product knowledge. We will also have two additional training sessions through the day. These are definitely classes you don’t want to miss and they do fill up quickly every year.”
“In all my years in distribution, I truly feel like SSR Dallas and SSR Houston Shows are incredibly well supported by our manufacturers, rep partners and extremely loyal dealer base. It’s great to see everyone continue to rally behind this event every year” Farr concluded.
FORT MYERS, FL (05.11.26) – GENEVO AMERICA, the North American division of Europe’s leading radar detection and driver awareness technology brand, today announced the appointment of ALPHA SALES GROUP as its official East Coast manufacturers’ representative group. This strategic partnership marks a significant step in GENEVO AMERICA’s expansion across the United States, strengthening its presence within the 12V specialty retail channel.
ALPHA SALES GROUP will represent GENEVO AMERICA across all states east of the Mississippi River, including Texas, Arkansas, Oklahoma, Mississippi, and Louisiana. In this role, ALPHA SALES GROUP will support authorized dealers and distribution partners with product training, sales development, and market expansion initiatives. Known for its deep relationships within the specialty automotive electronics industry, ALPHA SALES GROUP brings a proven track record of driving brand growth at the retail level.
“ALPHA SALES GROUP is exactly the kind of partner we look for—experienced, respected, and deeply connected within the 12-volt channel,” said Ray Woolf, CEO of GENEVO AMERICA. “As we introduce GENEVO’s precision-engineered radar and laser defense systems to North America, it’s critical that we align with representatives who understand how to position premium technology at the retail level. ALPHA SALES GROUP will play a key role in building that foundation across their territory.”
“ALPHA SALES GROUP is excited to partner with GENEVO AMERICA as they introduce a truly differentiated product into the North American market,” said Bill Dolsen, VP of Sales at ALPHA SALES GROUP. “The level of engineering, performance, and refinement behind the GENEVO lineup is immediately apparent. We see a strong opportunity within the 12-volt specialty channel and look forward to working closely with dealers to drive adoption and long-term success across our region.”
GENEVO AMERICA is focused on delivering professional-grade electronic countermeasures through a network of elite specialty retailers. With a product lineup that includes both portable and fully integrated vehicle-specific systems, the brand emphasizes real-world performance, minimal false alerts, and seamless vehicle integration.
This partnership reinforces GENEVO AMERICA’s commitment to a distribution-first strategy, prioritizing dealer success, product education, and long-term brand development within the specialty channel.
HOUSTON, TX (05.08.26) – The Crossover Marketing Group is pleased to announce the appointment of Jorge Grijalva as Territory Manager for North Texas and Oklahoma.
Jorge brings more than 30 years of success in consumer electronics working with dealers, distributors, and consumers, and has served as Regional Sales Manager with Momentum Marketing, a nationally respected manufacturers’ representative firm. He also has a solid background in 12V Distribution and large-scale retail operations.
Jorge Grijalva
Shawn Simpson, Principal Owner Partner of Crossover Marketing Southeast, shared his excitement about the new addition: “What impressed us most about Jorge is the range of experience he brings to the table. He’s sat in the dealer’s seat, worked in distribution, and represented top brands, so he knows how to connect the dots and create real value for our partners”
Earlier in his career, Jorge served as a Territory Account Manager with DOW Technologies and founded AudioTex, a specialty electronics business. He also spent three years as a 12V District Sales Trainer for Best Buy and owned three retail stores in California, giving him practical experience in store operations. That broad range of experience brings a solid understanding of both the sales side of the business, and the practical needs of the dealers he serves in North Texas and Oklahoma.
Jorge Grijalva said, “I’m excited to join Crossover Marketing Group and start moving the needle in North Texas and Oklahoma and I’m looking forward to leveraging our unique position in the market to deliver measurable results for the team.”
Crossover is committed to delivering exceptional service and fostering growth for all partners. With Jorge on board, the company is poised to strengthen its presence in Texas, Oklahoma, Louisiana, Arkansas, and Mississippi while continuing its tradition of excellence. This expansion underscores Crossover’s dedication to long-term and sustainable Dealer and Manufacturer partnerships.
RICHMOND, VA (05.08.26) – Rep-Corps has officially appointed Alan Wojtas Associates as its new regional representative for the TOLA (Texas, Oklahoma, Louisiana, Arkansas) marketplace. In this role, Wojtas will focus heavily on expanding the footprint of the German Maestro brand.
Alan Wojtas in front of CJ Sounds in Houston that will doing the German Maestro product installation in his demo car. Alan is holding the German Maestro $285 Alpha Series coaxials that will be installed.
Kenneth Strzepka, President of Rep-Corps, highlighted the value of Wojtas’s traditional sales approach in the territory. “While our industry becomes increasingly digital, there is no substitute for a hands-on representative like Alan,” said Strzepka. “He puts in the miles to visit dealers face-to-face, demonstrating exactly how German Maestro benefits both the customer and the bottom line.”
A key focus for the new partnership will be educating dealers on a rare value proposition in today’s 12-volt market: the entire German Maestro lineup is proudly manufactured in Germany, including their entry-level $285 coaxial sets.
Alan Wojtas echoed the enthusiasm for the brand’s quality: “German Maestro rivals the best products in the industry. It is of the finest quality and still made in Germany. I am looking forward to establishing the brand with selective dealers in the TOLA marketplace.”
For more information, contact Alan Wojtas Associates at (281)550-8484 in the TOLA region Or Rep-Corps at sales@rep-corps.com or visit https://GermanMaestroUSA.com to learn more about the line.
OLATHE, KS (05.06.26) — Garmin unveiled JL Audio Primacy, a premium home audio system that offers extraordinary sound performance that’s tuned exactly for each listener’s space. Available with full-size T6 three-way tower loudspeakers or compact S3 two-way stand-mount loudspeakers, Primacy redefines high-end audio by combining the amplifier, signal processing and loudspeaker to deliver a speaker system that sounds just as remarkable as it looks—without clutter or complication. What’s more, the system is controlled and enhanced with the CS centerpiece, an elegant yet powerful networked streamer, preamplifier and room optimization processor that, when combined with the loudspeakers, sets a new standard for sonic experience.
“Primacy reflects our unwavering commitment to integrate modern lifestyles and technologies into luxury audio that’s high performing, beautifully built and uniquely optimized for the space it’s in. The ultimate audio experience, Primacy lets you listen to music, movies and games like you’re there live, inside the scene, with amazing clarity of every sound.” –Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
Performance-Driven Sound
• Active Design: Primacy loudspeakers replace traditional energy-draining passive components with fully active designs featuring precise DSP-based audio filtering. Each loudspeaker features multiple built-in amplifiers – one for each driver section – employing the most advanced switching technology from JL Audio. DSP filtering occurs at the input of each of the active amplifier channels for optimal control and damping over each moving diaphragm. • Beautifully Crafted Alloy Enclosure: Each loudspeaker features a single cast, precision-machined aluminum-alloy enclosure with integrated internal bracing and woofer ports to deliver exceptional resonance control, structural integrity and acoustic performance. • Primacy Automatic Room Optimization (P.A.R.O.): Audio signals are automatically adjusted to deliver an optimized listening experience to specific locations in the room based on the user’s preference. • High-Performance Triple-Core DSP: A digital signal processor, operating at 32-bit/192 kHz audio resolution, provides precise control over crossover filters, equalization, dynamics, delay and phase. • Dante® Digital Network: Built-in professional, studio-grade audio/video networking technology, Dante is built into each Primacy loudspeaker and establishes a routing, control and audio connection that streams pristine digital audio directly to the Primacy loudspeakers’ internal amplifiers.
Video: Experience Luxury Audio with Primacy
The Peak of Simplicity and Performance
Primacy Centerpiece: Control and enhance a Primacy audio system with the luxury centerpiece stereo system controller that includes a source connection component, tabletop remote and options to stream audio via a connected device. The Primacy centerpiece offers an elegant design that blends into its surroundings, ensuring prime integration with its environment. When paired with a centerpiece, the system utilizes P.A.R.O. to precisely tune for the perfect tone.
P.A.R.O. measures and optimizes the entire system – as well as any additional powered subwoofers – and automatically optimizes crossovers, levels, equalization and delay for each driver section to guarantee the best possible sound in any room.
The centerpiece connects to the Primacy loudspeakers via Dante networking, preserving a high-resolution digital signal flow, and includes a wireless, Wi-Fi®-connected tabletop remote controller that features a weighted volume knob and touch buttons to select source, profile and more. Audio can be streamed from the listener’s favorite online sources; Spotify Connect, Tidal Connect, Qobuz Connect, plus Roon Ready, Apple Airplay® and Google Cast are all supported by the centerpiece.
Primacy App: For added convenience, audio and room optimization control can be done from the companion Primacy app. Plus, the app can also be used to create, store and name listening profiles optimized for different listening positions, equalization preference and activities.
Premium Finishes: Primacy loudspeakers can be customized with a variety of beautiful finishes to complement the design of any room.
JL Audio Primacy is available now. To learn more, please visit garmin.com.
12VoltNews.com 
