2026 SEMA Show Expands ADAS Showcase with Vehicle Engineers and Hands-On Demonstrations

DIAMOND BAR, CA (10.16.26) – The 2026 SEMA Show, coming to Las Vegas Nov. 3-6, 2026, will expand its ADAS Showcase to give automotive professionals direct access to vehicle engineers, technical specialists, late-model vehicles and calibration equipment as they examine real-world questions involving advanced driver assistance systems (ADAS).
The rise of ADAS is among the most impactful developments for the automotive aftermarket, and SEMA has led the industry’s response through its substantial investment in its SEMA Garage program, impactful federal advocacy, and now, highly visible presence among SEMA Show programming.

  • Developed with the Society of Collision Repair Specialists and its ADAS Council, the interactive experience will take place Nov. 3-6 in Upper South Hall, booth #31200, adjacent to the Collision Repair & Refinish section. Programming is scheduled throughout the Show; visit semashow.com/ADAS-showcase for the full schedule.

Representatives from Ford, General Motors and Rivian are scheduled to participate alongside collision repair and calibration specialists. Using two calibration bays, participating experts will demonstrate how cameras, radar, vehicle geometry, sensor positioning, mounting locations, replacement components and vehicle modifications can influence ADAS operation and calibration requirements.

“Advanced vehicle technologies are creating questions across the automotive aftermarket, and businesses need access to credible technical information they can apply to their work today,” said Tom Gattuso, SEMA vice president of events. “The SEMA Show brings vehicle engineers and aftermarket professionals together to examine these technologies in a practical setting, improve understanding and support more informed business decisions.”

Technology and equipment providers supporting the hands-on learning environment include AirPro Diagnostics, ALLDATA, Autel, Car ADAS Solutions, Hunter Engineering, John Bean, OEC, Opus IVS, Repairify and Revv. Enterprise and Rivian are among the companies supporting the Showcase through vehicle availability. By connecting automakers, technology and equipment providers, and collision repair professionals, the Showcase will allow attendees to examine how manufacturer requirements relate to the equipment, software, service information and processes used in automotive repair and calibration facilities.

“ADAS performance can be influenced by a range of interconnected factors, from vehicle geometry and sensor positioning to replacement component selection and repair process adherence,” said Aaron Schulenburg, SCRS executive director. “By exploring those variables through real-world vehicles and calibration scenarios, we can help attendees better understand not just what manufacturers provide as repair instruction, but the technical considerations of why those requirements exist, and how different factors can influence system performance and what that means for making informed service, repair and calibration decisions.”

Rather than relying on traditional classroom presentations, the Showcase will feature short technical discussions around vehicles, components and repair scenarios. Topics will include calibration troubleshooting, sensor alignment, the relationship among vehicle geometry, repairs and ADAS operation, and the equipment and facility considerations involved in servicing different vehicle makes, models and technologies.

Each programmed discussion will be followed by an open-engagement period during which attendees can ask questions, inspect equipment and discuss service, repair, vehicle modification and calibration scenarios with participating experts.

“Attendees will be able to observe work in two calibration bays, see equipment in use, examine vehicles and components, and engage directly with the engineers and technicians participating in the Showcase,” said Andy Tompkins, SEMA trade show director. “That interaction will help attendees better understand how vehicle manufacturer requirements connect with the tools, information and processes used in collision repair and calibration facilities.”

The Showcase is intended to provide technical education rather than promote a particular calibration product or solution. All registered SEMA Show buyers and exhibitors may participate in Showcase discussions and demonstrations.

Attendees interested in additional education related to advanced vehicle technologies may also register for the Society of Collision Repair Specialists’ OEM Collision Repair Technology Summit, a separate, fee-based program held during the SEMA Show on Thursday, Nov. 5.

The Summit will examine federal vehicle safety priorities through a presentation from the Deputy Administrator of the National Highway Traffic Safety Administration (NHTSA), followed by panel discussions featuring vehicle manufacturer engineers responsible for designing, developing and servicing advanced safety technologies. Together the sessions will examine how safety benefits are engineered into modern vehicles, how those systems function, and the technical considerations involved in preserving their performance through collision repair.

Additional registration is required. Attendees can register for the OEM Summit here.

The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.

For additional information about the ADAS Showcase, the 2026 SEMA Show or to register, visit www.semashow.com.

SoundSkins Global Names Ultimate Marketing a Southeast Distribution Partner

CERRITOS, CA (10.16.26) – SoundSkins Global, a leading innovator in high-performance sound dampening and insulation solutions for the 12V and automotive industries, is proud to announce Ultimate Marketing as a distribution partner for the Southeastern United States. Effective immediately, authorized 12V dealers across North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, and Tennessee can order the full SoundSkins product line through Ultimate Marketing.

Ultimate Marketing is a family owned, dealer-only 12V distributor and manufacturer’s representative that has served the Southeast since 2003. Headquartered in West Columbia, South Carolina, the company supplies authorized dealers across car audio, motorcycle audio, marine, powersports, golf cart, lighting, OEM integration, security, and installation accessories.

Adding SoundSkins gives Ultimate Marketing dealers a single source for the brand’s complete catalog: vehicle-specific pre-cut sound deadening kits, universal sound deadening and insulation materials like SoundSkins Pro, Classic, Heat Shield, Wavy Foam and more, and vehicle-specific and universal SoundSkins enclosures. Because each kit is pre-cut for an exact vehicle, dealers can stock fast-moving applications, cut install time, and reduce material waste.

“Ultimate Marketing has built its business on relationships and technical support, not just moving boxes,” said Dennis Garcia, COO at SoundSkins Global. “That is exactly the kind of distribution partner we want carrying SoundSkins into the Southeast, where dealers can count on real product knowledge behind every order.”

For more information about SoundSkins Global and its product lineup, visit www.soundskinsglobal.com.

To learn more, click here.

BRUTUS BRL Sets the Bar in Amplifier Innovation

LIBERTYVILLE, IL (10.16.26) – BRUTUS BRL amplifiers are built to bring serious Hifonics power to your customer’s audio system. Engineered for stronger, more efficient performance, the Hifonics BRL series delivers a clean, controlled output needed to push speakers and subwoofers harder while maintaining overall higher sound quality.

Ultra-Fi MOSFETs are designed to support high output power while managing heat, helping every BRUTUS BRL amplifier
to bring out the best in music. Combined with Class-D amplification, the Hifonics BRL Series delivers BIG POWER across a wide frequency range.

A built-in VU meter provides a visual look at amplifier output, whileIntelligent Power Management helps maximize amplifier performance and overall efficiency in sound.

To learn more, click here.

MasterTech Expo Announces IASCA Partnership; Sound Quality Competition & Education Brought to 2027 Event

TEMPE, AZ (10.15.26) – MasterTech Expo is proud to announce a new partnership with the International Auto Sound Challenge Association (IASCA), bringing competitive sound quality, installation excellence, and industry education to MasterTech Expo 2027, taking place March 11–14 at the Mesa Convention Center and Delta Hotels Mesa in Mesa, Ariz. This collaboration brings together two organizations committed to advancing the mobile electronics industry through education, innovation, and professional development.

“MasterTech Expo has always focused on bringing the best education, technology, and industry professionals together under one roof,” said Bryan Schmitt, founder of MasterTech Expo and CEO, founder, and president of Mobile Solutions. “Adding IASCA competition creates another exciting opportunity for manufacturers, retailers, and installers to showcase their craftsmanship, demonstrate their products, and experience high-performance audio at the highest level.”

The partnership introduces three exciting additions to the event:
• IASCA Expo Vehicle Southwest Regional Championship
• 2027 Double Points Competition
• IASCA Competition Seminar

“Since the very first MasterTech Expo, I have believed that the venue, event, and audience create the perfect combination for a car audio competition,” said Harry Kimura – IASCA Managing Director. “MasterTech brings elite experts together for a consortium of teaching and learning. With the expanding curriculum of the ‘SQ Track’ at MasterTech, it feels like a natural fit to gather the best competition systems for the MasterTech Expo IASCA Shootout. This would bring a major Sound Off back to the Greater Phoenix area—a region deeply rooted in high-level car audio history (Rockford Fosgate, PPI, Orion, MTX, Xtant) and home to the first two IASCA Finals in the late 1980s. It is time to bring high-level competitions back to Arizona, and MasterTech Expo is the ideal place to do it.”

IASCA Expo Vehicle Southwest Regional Championship

One of the highlights of the partnership will be an exclusive Triple Point IASCA Sound Quality (SQC) and Installation Quality (IQC) Competition designed specifically for manufacturer and exhibitor demonstration vehicles participating in MasterTech Expo.

The competition will recognize outstanding sound quality, system design, and installation craftsmanship, providing exhibitors with an opportunity to showcase their vehicles and technologies in a professionally judged environment. The vehicle receiving the highest Sound Quality score will earn the prestigious Best of Show title and a 50-point bonus, providing enough points to automatically qualify for the IASCA World Finals. IASCA will also provide a complimentary membership to fulfill the membership requirement for qualification.

Judging will take place during the early morning hours before the trade show opens, allowing exhibitors to participate without interfering with scheduled training sessions or show activities.

2027 IASCA Double Points Competition

MasterTech Expo will also host an IASCA Double Points Competition alongside its Saturday Car Show. Open to qualifying competitor vehicles outside the exhibitor demonstration category, this event will follow IASCA’s traditional competition format, offering participants professional judging, valuable system feedback, and the opportunity to earn points toward IASCA championship standings.

Competitors will receive an evaluation from an IASCA judge and compete for official IASCA acrylic awards. By combining competitive sound quality with MasterTech Expo’s growing automotive showcase, the event will bring an additional level of excitement and engagement for competitors, attendees, manufacturers, and automotive enthusiasts.

IASCA Competition Seminar – Education Beyond the Competition

Education remains at the heart of both organizations. As part of the partnership, IASCA will present a dedicated educational seminar introducing retailers, installers, and industry professionals to the benefits of sound quality competition. The seminar will explore how businesses can leverage competition to promote their services, attract new customers, demonstrate installation quality, and build credibility within the mobile electronics community.

Attendees will also gain insight into IASCA’s scoring system, judging criteria, and competition formats. The session is designed to encourage greater industry participation while helping retailers and technicians understand how competition can become a valuable business and professional development tool.

Strengthening the Mobile Electronics Industry

IASCA and MasterTech Expo share a common vision of strengthening the mobile electronics industry by supporting manufacturers, promoting professional installation practices, and increasing consumer awareness of high-quality automotive audio products. IASCA’s commitment to industry growth is reflected in its Judges’ Mission Statement: “Helping Our Industry Grow Through Education and Awareness.”

Through this partnership, both organizations aim to inspire the next generation of mobile electronics professionals, recognize exceptional craftsmanship, and elevate the standards of automotive audio installation and system performance.

“Competition has always played an important role in advancing our industry,” added Schmitt. “It challenges professionals to improve their skills, creates opportunities for manufacturers to demonstrate their technology, and ultimately helps raise the level of quality throughout the industry. We’re excited to bring this experience to MasterTech Expo.”

Registration and additional event information are available at www.mastertechexpo.com. Attendees are encouraged to register early and plan their education selections and hotel stay.

GENEVO AMERICA Names Southwest Sales And Marketing As Representative For TOLA

FT. MYERS, FL (10.15.26) – GENEVO AMERICA has appointed Southwest Sales and Marketing to represent the brand in Texas, Oklahoma, Louisiana, and Arkansas. The agency will support specialty retailers and professional installers throughout the four-state TOLA territory.

Southwest Sales has worked in the region for more than 40 years. The business began as Electronic Lane Mobile and became Southwest Sales and Marketing in 2014. Today, its team includes four field representatives and an inside support specialist who manages the company’s stocking rep facility.

The partnership gives GENEVO AMERICA dealers a local team with established relationships across the territory and decades of experience in specialty automotive electronics. Southwest Sales will focus on dealer development, product education, and day-to-day sales support for GENEVO AMERICA’s radar detection and laser protection systems.

“When I think of Southern hospitality, I think of the Southwest Sales team,” said Dave McKee, Director of Sales at GENEVO AMERICA. “That same hospitality shows up in the way Scott and his team do business. They know the market, they show up for their dealers, and they take care of their customers. That’s exactly the kind of partner we want representing GENEVO AMERICA.”

The Southwest Sales field team includes:

  • Scott Ringo, Principal — 44 years of experience; Border, West Texas, and Western Oklahoma
  • Mark Sartain, Key Accounts Manager — 36 years of experience; Dallas/Fort Worth, Eastern Oklahoma, and Arkansas
  • Tommy McClure, Key Accounts Manager — 22 years of experience; Houston, East Texas, and Northern Louisiana
  • Taylor Williams, Key Accounts Manager — 8 years of experience; Austin, San Antonio, South Texas, and Southern Louisiana

“We’re excited to represent GENEVO AMERICA in the TOLA market,” said Scott Ringo, Principal of Southwest Sales and Marketing. “GENEVO AMERICA’s focused product line and value-added approach are well suited to today’s market, and its commitment to advanced technology makes the brand a natural fit within our manufacturer lineup. We look forward to working with dealers across the region and building shared success with the GENEVO AMERICA team.”

The appointment is part of GENEVO AMERICA’s continued effort to give specialty retailers knowledgeable local representation and dependable support as the brand grows in the United States.

Dealers interested in working with GENEVO AMERICA in the TOLA market may contact Scott Ringo at Southwest Sales and Marketing at (214) 212-9049 or sringo@swsalesmarketing.com. They may also contact Dave McKee at GENEVO AMERICA at (847) 208-5990 or david.mckee@genevo.com.

SoundSkins Global Brings Its Full Line to Car Toys Stores in Oregon

CERRITOS, CA (10.15.26) – SoundSkins Global is proud to announce a partnership with Car Toys that brings the full SoundSkins product line to Car Toys locations in Oregon. Customers can now buy SoundSkins and have it professionally installed at five Car Toys stores in Oregon.

Founded in 1987 and headquartered in Seattle, Car Toys is the largest independent multi-channel specialty car audio and mobile electronics retailer in America, with more than 40 stores across the western United States.

The partnership covers the complete SoundSkins catalog: vehicle-specific pre-cut sound deadening kits, universal sound deadening and insulation materials like SoundSkins Pro, Classic, Heat Shield, Wavy Foam and more, and vehicle-specific and universal SoundSkins enclosures. Each kit is cut to fit an exact vehicle, so Car Toys installers get consistent coverage with no measuring or trimming, and customers get a quieter cabin and cleaner output from their audio system.

“Car Toys sets the bar for what a specialty retailer should be, from the showroom to the install bay,” said Dennis Garcia, COO at SoundSkins Global. “Having our full line, including our SoundSkins enclosures, stocked and installed at Car Toys locations in Oregon is a major step for SoundSkins in the Pacific Northwest.”

SoundSkins is available at the following Car Toys locations in Oregon:

StoreAddressPhone
Salem448 Lancaster Dr NE, Salem, OR 97301503-540-3423
Clackamas10305 SE 82nd Ave, Portland, OR 97086503-788-5777
Gateway10209 NE Halsey St, Portland, OR 97220503-256-0030
Tigard11710 SW Pacific Hwy #99W, Tigard, OR 97223503-968-5477
Beaverton12195 SW Canyon Rd, Beaverton, OR 97005503-643-0944

For more information about SoundSkins Global and its product lineup, visit www.soundskinsglobal.com.

SoundSkins Debuts 1973-1987 Chevrolet C10 Sound Deadening Kit at C10 Nationals Nashville

CERRITOS, CA (10.14.26) – SoundSkins Global used the 2026 ClassicParts.com C10 Nationals presented by Chevrolet Performance to announce its newest vehicle-specific kit: a precut sound deadening kit for the 1973-1987 Chevrolet C10. The kit was shown to truck owners on October 2-3 at Nashville Superspeedway and is now available for pre-order at www.soundskinsglobal.com, with kits shipping this fall.

A very busy SoundSkins booth at the C10 Nationals at the Nashville Superspeedway.

Two days with the C10 community
C10 Nationals fills Nashville Superspeedway with classic Chevrolet and GMC trucks for a show-n-shine, autocross, dyno challenge, drag racing under the lights, a burnout contest and a Saturday night cruise on the oval. For SoundSkins, the best part was the people. The team spent both days at its booth on the vendor midway talking with owners and builders about road noise, heat and rattles in trucks that left the factory with very little insulation.

“We had a blast,” said Dalton Duckett, Marketing Director at SoundSkins Global. “We met so many great people who are deep into their builds and need quality sound deadening and a precut kit that actually fits their truck. That is exactly who we built this for.”

Dalton Duckett and Dennis Garcia (R) flank Charlie Brown in the booth.

The new 1973-1987 C10 kit
The SoundSkins 1973-1987 Chevrolet C10 Sound Deadening Vehicle Specific Kit takes the measuring and cutting out of a square body install. Every piece is precut for the truck’s doors, floor and back cab wall, so it goes in clean without trimming sheets on the garage floor.

  • 50.57 sq ft of coverage for the doors, floor and cab wall
  • 3-in-1 material: foam, foil and rubber butyl in a single layer, so one pass handles vibration, road noise and heat
  • Two versions, 1973-1980 (SSK-C1073) and 1981-1987 (SSK-C1081), because the under-seat pieces differ by year
  • $495, pre-order open now, shipping this fall
  • Step-by-step instructions and an install video
Action on the Superspeedway grounds.

The kit drew steady interest at the booth from square body owners, many of them mid-build and planning the interior next.

Broke Dad Builds, ASPC10 and Truck for a Hero
A highlight of the weekend was time with Charlie Brown of Broke Dad Builds, who joined SoundSkins at the show. Charlie is the founder of the American Society for the Preservation of C10’s (ASPC10), a 501(c)(3) nonprofit that restores classic GM trucks and gives them to veterans and other heroes who need reliable transportation. Its motto: “Restore a Truck. Restore a Hero.”

SoundSkins is a build partner on ASPC10’s Truck for a Hero program, supplying sound deadening and precut kits for its C10 builds. That starts with Truck #001, a square body known as “Beddy Wyte.” The same truck helped shape the new kit: Charlie worked with SoundSkins on templates and test fitting during development.

Looking out at a portion of the Show floor from the SoundSkins booth.

“When we hand a truck to a veteran, it has to be more than something that runs. It should feel finished and be comfortable to drive every day,” said Charlie Brown, founder of ASPC10 and Broke Dad Builds. “A quiet cab is a big part of that, and a kit that is already cut to fit the truck makes it a lot easier to get right.”

To learn more, donate or nominate a hero, visit aspc10.org.

Thank you, C10 Nationals, and thank you, BFGoodrich
SoundSkins thanks Ken and the C10 Nationals crew for hosting an outstanding event and taking care of vendors all weekend.

The team also took a turn in the BFGoodrich Share the Ride, where professional drivers take passengers around the autocross course. “It was great to get a taste of what a pro touring C10 feels like ripping around the track,” Duckett said. “These trucks are being built to be driven hard, and that is one more reason to get the cab right.”

What’s next
SoundSkins plans to return to C10 Nationals and to add more classic truck events to its calendar, including Dino’s Git Down in Glendale, Arizona, one of the largest GM truck shows in the country. At each stop the goal is the same: show owners what sound deadening does for a classic truck and what sets SoundSkins apart, from the 3-in-1 material to precut kits made for a specific vehicle.

A quieter cab, less heat coming through the floor and firewall, fewer rattles and a better-sounding stereo all start with the same step. The C10 kit is the first in what SoundSkins plans as a growing line for classic trucks.

For more information about SoundSkins Global and the 1973-1987 C10 kit, visit www.soundskinsglobal.com.

Read more on the SoundSkins blog: https://soundskinsglobal.com/blogs/sound-news/1973-1987-c10-sound-deadening-kit-debuts-at-c10-nationals

Creative Audio Acquires Hutchinson Icon Good Vibrations; Retains Full Local Staff and Appoints Mitch Meyer as Store Manager

OZARK, MO (10.14.26) – Creative Audio, an industry-leadi ng car, home, marine, and powersports custom audio retailer headquartered in Ozark, Missouri, announced today the acquisition of Good Vibrations, a premier audio and electronics destination located in Hutchinson, Kansas. The strategic addition unites two multi-decade Midwest audio powerhouses with shared roots in high-performance sound, custom craft, and customer-first service.

Crucial to this transaction is a full commitment to local continuity. Mitchell “Mitch” Meyer, son of retiring founder Bill Meyer, will continue at the helm as Store Manager. Having grown up in the shop and directed day-to-day retail, mobile installation, and home integration operations for years, Mitch will maintain the store’s legacy while steering its next growth phase. Furthermore, Creative Audio is retaining 100% of the Hutchinson personnel, ensuring that every famil iar face—with support from Director of Retail Sales Edmond Sherrod and Home Audio Director Corey Puett— can drive the business forward.

Bill Meyer and Don Fleury (R) share a quiet moment in the Creative Audio showroom.

Turning Up the Volume in Kansas
Good Vibrations was founded in 1984 by Bill Meyer, growing over 42 years from a local car stereo and window tinting shop into a regional institution offering remote start, custom wraps, lift kits, and home audio automation. Creative Audio, founded in 1991 in Pittsburg, Kansas, before expanding across Missouri and Arkansas with massive showroom, marine, and
e-commerce operations, shares that exact same Midwestern DNA.

“Bill Meyer built something truly special in Hutchinson—a 42-year legacy grounded in family, passion, and incredible customer loyalty,” said Don Fleury, Owner of Creative Audio. “Main Street Hutchinson feels just like our roots in Pittsburg and Joplin. When you look at what Mitch Meyer and this entire team have built, keeping every single employee wasn’t just a decision—it was the whole point. We are thrilled to welcome Mitch and the full Hutchinson team to the Creative Audio family as we crank the volume up together.”

New signage shines brightly in downtown Hutchinson KS.

“Good Vibrations has always been about family, great music, and taking care of people,” said Bill Meyer, Founder of Good Vibrations. “Handing over the keys is easy when you know your crew is taken care of and your son is leading the charge with a group like Creative Audio that lives and breathes the exact same values.”

Seamless Transition & Community Commitment
Over the past 90 days, the location is undergoing a gradual branding transition from Good Vibrations to Creative Audio. Customers can expect zero disruption in service, full honoring of existing commitments, and immediate access to expanded inventory, advanced vehicle integration technology, and deeper technical support.

Customers entering the store immediately see the wide selection of products.

“Our customers are going to see the exact same technicians and advisors they’ve trusted for years,” added Mitch Meyer, Store Manager. “With Creative Audio’s support behind us, we ‘ll have even better gear, bolder display setups, and broader capabilities in mobile and home electronics than ever before.”

To learn more, click www.creativeaudio.net

Deliver BIGGER SOUND on Any Adventure with Wrangler JK Tuned Audio Kits

LIBERTYVILLE, IL (10.14.26) – Turn up your Jeep. Turn up Music. Defined. Take on every drive with LOUDER PERFORMANCE. The MBQJK-STG2AH-1 STAGE 2 system, MBQJK-28CRGB rear soundbar, and MBQJL-302 tailgate subwoofer give you everything for a complete sound stage right in your Jeep Wrangler JK vehicle.

From undistorted sound quality that brings consistent mids that never back down, to clean treble sound, and heavy bass punch — your Jeep Wrangler JK will be concert-tuned for every road ahead.

To learn more, click here.

IASCA 2026 SPL World Finals Deliver Record-Breaking Competition in Indianapolis and Salem

The International Auto Sound Challenge Association (IASCA) celebrated a successful 2026 SPL World Finals season with championship events in Indianapolis, Indiana, October 3–4, and Salem, Oregon, September 27. The Indianapolis finals delivered outstanding performances and new world records across multiple competition classes. The event also featured dB Drag Racing Association (dBDRA) competition, bringing another major name in SPL competition to the weekend. The complete list of IASCA SPL world records and Top 10 results is available on the IASCA website.  Industry participation added to the excitement, with B2 Audio, Slamology, and Sundown Audio represented with vendor booths.

Action at the Finals floor in Salem OR and with competitors and exhibitors gathered when the event wrapped.
Attendees checked out competitors and exhibitors on the floor and then gathered for a group image when the event in Indy wrapped.

The West Coast satellite event in Salem, presented by Car Toys Oregon, brought together more than 40 competition vehicles and strong support from the Pacific Northwest car audio community. IASCA thanks Car Toys Oregon, KICKER, and Crossover Marketing for supporting the event and helping make it a success.

IASCA thanks all competitors, sponsors, vendors, judges, and volunteers who contributed to both events and helped strengthen the car audio competition community.

The excitement continues in 2027 as IASCA prepares for the 2026 IASCA Sound Quality World Finals at the AXPONA Car Audio Showcase, April 16-18, 2027, at the Renaissance Schaumburg Hotel & Convention Center in Schaumburg, Illinois. The event will bring the world’s top sound quality competitors together to showcase their vehicles and compete for world championship honors. For event details, official results, and upcoming competitions, visit www.iasca.com.