DIAMOND BAR, CA (10.21.26) – SEMA Live presented by AutoZone will deliver 32 hours of livestreamed coverage from the 2026 SEMA Show, giving automotive professionals and enthusiasts worldwide access to new products, vehicle reveals, industry leaders and live demonstrations from the Las Vegas Convention Center Nov. 3-6.

Streaming on SEMA’s YouTube and Facebook channels, SEMA Live will take viewers across the Show campus for new-product introductions, vehicle reveals, interviews with industry leaders and builders, emerging trends and live demonstrations showcasing the creativity and ingenuity of the automotive aftermarket.

“The SEMA Show is where the automotive aftermarket comes together to discover what’s next, build meaningful relationships and create new opportunities for growth,” said SEMA Vice President of Events Tom Gattuso. “SEMA Live extends that experience to a global audience, connecting viewers with the people, products and ideas moving the industry forward.”

Hosted by Chris Jacobs, with reports from JC Fernandez and Cristy Lee, SEMA Live will take viewers throughout the Show floor and outdoor activation areas. Featured programming will include:

• New products and vehicle reveals: First looks at new products, technologies and custom vehicles from major manufacturers, including Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi, Mopar/Stellantis, Nissan and Toyota.
• Industry voices: Conversations with business leaders, builders and personalities shaping the automotive aftermarket, car culture and motorsports. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
• SEMA Battle of the Builders Presented by Mothers: Coverage of the competition and the craftsmanship behind its standout vehicles.
• Expanded Powersports, Side-by-Side and Lifestyle Area: Dedicated coverage of the expanded Show section, including the vehicles, products, trends and experiences driving the powersports and side-by-side markets.
• Live demonstrations: Action from the Show’s outdoor activations and performance areas.
• SEMA Cruise: Coverage of vehicles departing the Las Vegas Convention Center on Friday, Nov. 6.

“Viewers will get more than Show-floor highlights,” said SEMA Trade Show Director Andy Tompkins. “SEMA Live will take them inside new-product and vehicle debuts, connect them with the builders and businesses creating the products and deliver live coverage of the demonstrations and experiences that make the SEMA Show unlike any other automotive event.”

The 2026 SEMA Show will bring the global automotive aftermarket together Nov. 3-6 for four days of product discovery, professional education, networking and business development. The Show will feature more than 2,000 participating brands across more than 1 million net square feet of exhibit space.

SEMA Live will stream from 9 a.m.-5 p.m. PT each day, Nov. 3-6. Viewers can watch on SEMA’s YouTube and Facebook channels and follow SEMA’s social channels for programming announcements and broadcast updates.

The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit sema.org/vote for more information.

For information about the 2026 SEMA Show or to register, visit semashow.com.

LAS VEGAS, NV (10.21.26) – Built for Real Life. See It at SEMA.

Join VOXX at SEMA 2026 to experience our latest automotive solutions and discover new opportunities for your business.

November 3–6, 2026
Las Vegas Convention Center
North Hall, Booth 10809

Schedule a private meeting with your VOXX representative and make the most of your time at the show.

­Download the VOXX SEMA 2026 Invitation! ­­VOXX Meeting Request – Sign Up Now!

The VIPER and DIRECTED SMARTSTART PRO Apps have now been further UPDATED!

New Features:
Trip Review & Route Tracking: Access detailed logs of your trips and view routes directly on an interactive map to easily monitor where your vehicle has traveled. (Requires a qualifying service plan).

Direct DS4 Bluetooth (BLE) Support: Enjoy direct local control of your DS4 system over Bluetooth. Lock, unlock, remote start, and control up to two custom AUX functions without relying solely on cellular networks.

VIPER SMARTSTART PRO Apple App Store­­ VIPER SMARTSTART PRO Google Play Store ­­DIRECTED SMARTSTART PRO Apple App Store­­ DIRECTED SMARTSTART PRO Google Play Store

LIBERTYVILLE, IL (10.21.26) – HEW Powered Subwoofer Systems are loaded with premium ELITE Series subwoofers, engineered to deliver deep, commanding bass that hits harder than ever. This isn’t just sound — it’s low-end punch you feel in your chest. Unlock richer layers of heavy bass impact, adding intensity, punch, and authority to every track with HEW.

With a built-in, high-output, Class-D amplifier engineered to deliver clean, controlled bass out of the box, every HEW Powered Subwooferbrings serious power, commanding volume, and precision sound that transforms your system. Designed for seamless installs in tight spaces without sacrificing impact — this is ELITE BASS, built to hit harder.

Click to learn more.

INDIANAPOLIS, IN (10.08.26) – The 2026 dB Drag Racing North American Finals brought the season to a close October 3–4 with competitors from across the United States and Canada competing for championship titles in dB Drag Racing, Bass Race, Psychlone, Freestyle and Top Dog. This year’s Finals featured a two-location format, with competition taking place simultaneously at the Indiana State Fairgrounds in Indianapolis, Indiana, and FX Audio in Spruce Grove, Alberta. Two countries, two venues and one North American Finals gave competitors on both sides of the border the opportunity to represent their teams, shops and countries.

Competitors brought out the builds they had worked on all season and put them to the test. SPL competitors pushed the meter, while Bass Race competitors fought to stay on target. Psychlone and Freestyle gave demo-focused systems a chance to show what they could do beyond a single number on the meter. The weekend also produced 10 world records across dB Drag Racing, Psychlone and Freestyle competition.

The Finals were about more than the numbers. Competitors, judges, event staff, teams and shops came together for the season-ending event. The competition was serious, but the camaraderie that has always been part of dB Drag Racing was just as strong. When the final runs were complete, competitors from both the United States and Canada had earned 2026 North American Finals championship titles and a place in the dB Drag Racing record books.

WORLD RECORDS ESTABLISHED

• Pro Stock Trunk 5K: dB Rev Matt – 157.5 dB
• Pro Stock NL: dB Rev XS Power – 166.4 dB
• Super Street NW: Kenneth Traughber – 165.7 dB
• Super Street 3-4: Donteay Jones – 173.7 dB
• Super Street 5+: dB Rev Jay – 176 dB
• Super Street X: Trevor Goodwin – 168.3 dB
• Psychlone Demo No Wall: Keira Christensen – 221.1 points
• Freestyle 1K NW: Team Aintloud Sam – 154.1 dB
• Freestyle Wall: Donteay Jones – 178.2 dB
• Freestyle NL: dB Rev XS Power – 170.7 dB

CONGRATULATIONS TO THE 2026 NORTH AMERICAN FINALS CHAMPIONS

dB DRAG RACING

• Street Stock 1K: Tom Adams – Canada
• Pro Stock 2K: Team Soundcheck George – USA
• Pro Stock 5K: Team Aintloud Sam – USA
• Pro Stock Wall 5K: dB Rev Smiley – USA
• Pro Stock Trunk 5K: dB Rev Matt – USA
• Pro Stock NL: dB Rev XS Power – USA
• Super Street NW: Kenneth Traughber – USA
• Super Street 1-2: Team Canada Brando – Canada
• Super Street 3-4: Donteay Jones – USA
• Super Street 5+: dB Rev Jay – USA
• Super Street X: Trevor Goodwin – Canada
• Extreme NL: Team Soundcheck – USA

BASS RACE

• 120.0–129.9 dB: Audiodreamland Chris – USA
• 130.0–139.9 dB: Team Showtime WSF – USA
• 140.0–149.9 dB: dB Rev Matt – USA
• 150.0–159.9 dB: Peak Freq Danny – Canada

TOP DOG

Team Killahertz Brian – Canada

PSYCHLONE

Demo No Wall: Keira Christensen – Canada

Demo Wall: Team GSA Dustin – Canada

Demo Extreme: Peak Freq Nate – Canada

FREESTYLE

Freestyle 1K NW: Team Aintloud Sam – USA

Freestyle 5K NW: dB Rev Matt – USA

Freestyle 5K Wall: dB Rev Smiley – USA

Freestyle NL: dB Rev XS Power – USA

Freestyle NW: Kenneth Traughber – USA

Freestyle Wall: Donteay Jones – USA

INTERNATIONAL JUDGES & STAFF

The Finals brought together an international team of judges and staff representing several countries, adding experience from across the global dB Drag Racing community.

• Trinidad and Tobago: Daren Narine, Alex Emrith
• Canada: Ray Choy, Warren, Laryssa, Danny, Stacey, Steve, Feiyunn (Assisted by Kevin, Kerry, and Mike)
• USA: Jereme Creamer, Malissa Creamer, Trent Creamer, Wayne Harris, Celise Harris

A huge thank you to everyone who traveled to Indianapolis and Alberta and put in the time and effort required to run a Finals event. From judging and event operations to everything happening behind the scenes, the staff played a critical role in making the weekend happen.

THANK YOU TO THE 2026 FINALS SPONSORS

The 2026 Finals would not have been possible without the companies that continue to support the competitors and the sport:

Deaf Bonce, Kicker, Recoil Audio, XS Power, Sundown Audio, Showtime Electronics, Ampere Audio, Incriminator Audio, JS Alternators, DC Audio, Term-LAB, FX Audio, CE Outlook, TN Bass Racers, and 12 Volt News.

dB Drag Racing would like to congratulate every competitor who qualified for and participated in the Finals and thank the judges, event staff, host locations and sponsors who supported this year’s championship weekend. Whether competitors left with a championship title, a personal best or simply another Finals experience with friends and teammates, each played a part in making the 2026 season finale one to remember.

COMPLETE EVENT RESULTS:

https://www.termpro.com/asp/officialevent.asp?EventID=22258&Method=1

DIAMOND BAR, CA (10.01..26) – The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show’s expanded Powersports, SxS & Lifestyle section. The addition of Harley-Davidson highlights the growing significance of powersports within the aftermarket industry and brings one of the world’s most recognized motorcycle manufacturers to the SEMA Show.

Harley-Davidson joins a growing roster of exhibitors that includes Kawasaki Motors, Kymco, Mahindra, Massimo Motor, and Showa Performance, signaling strong industry support for the expanded section. Created to connect manufacturers, buyers, builders, retailers, distributors, and other industry professionals across the powersports market, the section will showcase the latest innovations in performance parts, accessories, customization, and related technologies. Placing the Powersports section adjacent to the Trucks & Off-Road section reflects the strong crossover between the two markets, making it easier for businesses serving both segments to discover new products, connect with suppliers, and identify emerging trends.

“The addition of Harley-Davidson brings an iconic name and a passionate enthusiast base to the SEMA Show’s Powersports section,” said SEMA Vice President of Events Tom Gattuso. “Harley-Davidson has helped shape motorcycle culture for generations, and its participation reinforces the strong connection between powersports and the automotive aftermarket. We’re seeing tremendous interest from leading brands, and this section will give attendees a front-row seat to the innovations shaping the future of powersports.”

Attendees will be able to explore the latest in powersports vehicles, SxS platforms, suspension systems, performance upgrades, accessories, and lifestyle products, along with emerging technologies designed to enhance durability, capability, and rider experience. The section continues to grow rapidly, offering a comprehensive look at innovations driving both recreational and utility-focused segments.

The connection between powersports and automotive enthusiasts is reinforced by findings from the annual SEMA Market Report, which found that more than half (54%) of automotive accessorizers own at least one recreational vehicle or powersports product. The report also shows that automotive accessorizers are more likely than non-accessorizers to own recreational equipment that commonly drives towing, hauling, and utility accessory purchases, including ATVs, UTVs, motorcycles, RVs, trailers, and other outdoor recreation vehicles.

According to the report, powersports owners are heavily represented among automotive accessorizers, with significant ownership rates for products such as ATVs (15%), UTVs/side-by-sides (8%), off-road motorcycles (8%), and on-road/dual-purpose motorcycles (7%). This substantial overlap highlights the natural crossover between the automotive aftermarket and powersports markets, creating opportunities for brands that serve both enthusiast communities.

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience Nov. 3–6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting sustained growth across the aftermarket.

In addition to this new section, the 2026 SEMA Show will feature strong participation across performance, trucks, collision repair, mobile electronics, tools and equipment, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan, and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket innovation.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders, which now includes the Bike Builder Shootout, and FutureTech Studio, all offering insight into the trends and technologies influencing the next generation of vehicles, on-road and off.

The 2026 SEMA Show will take place Nov. 3–6 in Las Vegas as part of the broader “SEMA Week” experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit semashow.com.

CAMDENTON, MO (09.25.26) – Cicada Audio hit the Lake of the Ozarks Bike Rally for five full days. The event featured hands-on Cicada Audio training from Carlos from NVS Audio giving audience members an instant opportunity to sharpen tuning and system design skills while experiencing the latest Cicada products firsthand.

The weekend also brought plenty of sales professional installations and real world demonstrations from the Creative Audio team.

After the sun went down, the Cicada Audio team kept the energy going, connecting with riders showcasing systems throughout the night and putting the brand directly in front of the rally crowd.

From a serious audio competition to classic parking lot pimping, The Lake of the Ozarks Bike Rally was a blast, delivering everything motorcycle audio enthusiasts came for at the Rally.

Justin Miller, Cicada Audio, supplied this article.

For more see cicadaaudio.com.

ROSENBERG, TX (09.25.26) – Wet Sounds is proud to announce it is the official sponsor of the International BoatBuilders’ Exhibition & Conference (IBEX) 2026’s Opening Night event, held Oct. 6 at 5:00pm at the Tampa Convention Center’s Sail Pavilion. IBEX 2026 will be held Oct. 6-8 at the Tampa Convention Center in Tampa, Fla.

During the show, Wet Sounds will also exhibit in booth 3-1539, outside in booths 9121 and 9122, and at dock space D-8.

“Our team is building a custom audio system utilizing Wet Sounds products for the event, which will prove to be an amazing live sound experience.,” said Mark Gerick, Wet Sounds Chief Operating Officer. “Every year, IBEX is the marine industry’s leading B2B platform, and we are proud to sponsor its opening night’s festivities. It is also the ideal show to display our recently launched SCOUT 6 Series six-inch coaxial speakers and new ICON Series subwoofers. We are also excited to present new 2027 product lines during the show.”

During the Opening Night event, Wet Sounds will be featuring:

• Two custom rhino lined towers featuring eight REV 12 HD Tower speakers
• Three custom rhino lined subwoofer enclosures featuring two ICON 12 S4 Subwoofers per enclosure
• Custom Rack Mount that will include a WS BB-10 (Audio Black Box) and WS-ZX-CTR (System Controller Display)

IBEX connects professionals to the technical knowledge, products, innovation, and community shaping the future of boatbuilding and marine technology.

Visit.wetsounds.com for more.

LIBERTYVILLE, IL (09.25.26) – Built for clean audio reproduction and efficient power delivery, the MB Quart DA2 amplifier series packs proven Discus performance into a sleek, space-saving chassis. Top-mounted controls make system adjustments quick and convenient, while the compact footprint makes these amplifiers an ideal fit for installations with tight space. Compact footprint. Powerful power.

Built to perform where the action takes you, the MB Quart Discus DA2 amplifier series combines efficient Class-D power with the durability needed for Marine and Powersports applications. Every DA2 model delivers clean, efficient output in a compact size. Efficient power meets easy tuning.

To learn more, click here.

CASTLE SHANNON, PA (09.12.26) – Saturday, September 12th was the day the car community gathered at the Castle Shannon Memorial Hall outside of Pittsburgh for a charity event to benefit the Castle Shannon Volunteer Fire Department. The event was filled with amazing cars, delicious food and awards plus several vendors on site and offering ticket auctions for prizes. The dunk tank was fun also and brought smiles from many.

“Saturday was a terrific day for us at Team Nutz and Fuel Required for the fundraiser. The combined activities helped raise over $6000 for the fire department. It was a great event for the car community and we gave away over 200 bags filled with giveaways, coupons, and discounts for all that entered the judging for classics at the event. Connecting and growing all aspects of the car community is so important for the mobile electronics industry. Overall, it was just a great day” Ed Nuttall related for Team Nutz.

“A special thanks to all of the local businesses that donated to the Rollin’ In Hot Car Show. Local businesses are always the backbone of supporting local causes. All help raise over $6000 for the CSVFD. We recently learned that the CSVFD is self-funded and they are not funded by tax money or insurance money. In recent years, the funding opportunities were put on hold from the Covid lockdowns. Support from the car community, local businesses and neighbors are what helped keep them moving forward to protect the surrounding communities. We thank all of those who came out to the show to make this happen” Nuttall concluded.

Visit teamnutztechnology.com for more.

ELKHART, IA (09.14.26) – Main Machine Cycles hosted the 9th Annual Small Town Throwdown on Saturday, September 12th in Elkhart IA. The event featured burnouts, a stereo battle, a bike show, vendors, live music, food and more.

Mean Machine Cycles owner Robb Boggs related “This was the 9th annual event and it was a blast. The turnout was great and the weather was amazing. Having Chris bring the JBL trailer and Al Condon on site with Euphoria added tremendously.”

Chris Pace rolled the Arrowhead Sales and Marketing JBL ‘Dare to Listen’ trailer from Kansas City. It was on site to showcase and demo JBL products and more. He also highlighted motorcycle products from Precision Power and brands that Mean Machine Cycles carries.

“Robb really put on a great community event for bikers in the small town of Elkhart. The streets were lined with bikes for blocks and there was a lot of action underneath the vendor tents with many custom bikes too. Our industry definitely needs more retailers like Robb hosting events like this to engage consumers and enthusiast” Pace commented.

A Big 12volt Central Studios thank you to Chris Pace for images and input.

For more visit meanmachinecycles.com.