EDEN PRAIRIE, MN (05.29.26) – D Source Distributing is proud to announce the expansion of its Rockford Fosgate distribution coverage into Wisconsin and Illinois, further strengthening the company’s support of specialty 12V retailers throughout the Upper Midwest.

The partnership originally launched in March 2025, when D Source began representing the Rockford Fosgate brand across Minnesota, North Dakota, and South Dakota. Since then, D Source, working alongside Mike Tang of Progressive Sales / Rockford Fosgate, has helped support continued growth across Mobile Audio, Marine, Motorcycle, and Powersports categories throughout the region.

With this territory expansion now in place, D Source’s inside and outside sales teams are actively supporting retailers throughout Wisconsin and Illinois with enhanced regional inventory access, responsive sales support, and just-in-time fulfillment designed to help dealers better serve their customers.

The expansion reflects a strategic and disciplined approach focused on strengthening support for qualified specialty retailers throughout the region. D Source recognizes the importance of protecting both the integrity of the Rockford Fosgate brand and the long-term success of its authorized dealer network. As a premium performance audio manufacturer, Rockford Fosgate products require knowledgeable representation, technical expertise, and a high level of customer support, standards that align closely with D Source’s long-standing approach to the 12V marketplace.

“Rockford Fosgate has built one of the strongest dealer-driven brands in the industry, and we take that responsibility seriously,” said Jeff Causton of D Source Distributing. “Our role is not simply to expand availability, but to support the right retailers with the service, inventory, and market support necessary to help them grow their business while maintaining the integrity of the brand.”

“We’ve seen firsthand the professionalism, market discipline, and dealer-focused approach D Source brings to the business,” said Zach Luke, President of Rockford Fosgate. “They understand the importance of protecting the integrity of the brand while elevating the retailer experience through strong support, technical knowledge, and operational execution. D Source has proven to be an outstanding partner, and we look forward to continuing our growth together throughout the region.”

As a long-standing specialty distributor, D Source continues to focus on strategic growth, operational excellence, and strong dealer partnerships designed specifically for the independent 12V retailer channel. The company’s inside and outside sales structure, regional inventory support, and commitment to responsive service have helped establish D Source as a trusted resource throughout the Upper Midwest.

12V retailers throughout Wisconsin and Illinois interested in learning more about Rockford Fosgate opportunities may contact D Source Distributing at sales@dsourcedistributing.com or visit dsourcedistributing.com.

DALLAS, TX (05.29.26) – The Garage Texas Harley Glide was a stand-out at the SSR Show in Dallas on Sunday, May 17. Derick Bolden creates one-of–kind custom bike projects in his shop in Fort Worth.

“Being on site at the SSR Distributors show in Dallas is a terrific opportunity to showcase our shop’s work and give dealers ideas of projects they can offer their customers. I have been a bike enthusiast for many years and our shop has been open for eight years now” Bolden stated.

Tracy Farr, SSR VP Sales and Operations, related “Derick is a very good customer and loads his projects with 12volt gear from us. Having his Harley Glide outside really engages our dealers and gives them ideas for customers that come into their store. Derick’s Harley creates a buzz at our show and dealers will be talking about it for months.”

“Right after the SSR Show I headed to a big event in Tulsa. People there were blown away when they saw my bike, named Cheat Code. One biker there snapped an image of my bike and made a post on social media. I was blown away when I saw it had 9.7 million views!”

Continuing “My bike is not yet complete and I have more things to do, including graphics. Look forward to showing those upgrades at the SSR Distributors Show Dallas 2027” Bolden concluded.

For more see 12voltnews.com

A file image of the 2025 event.

STILLWATER, OK (05.29.26) – KICKER is once again working with SkillsUSA to eventually put installers into the workforce, and this year the mobile-audio brand is sending KICKER Tech Force manager Aaron Malin and trainer Jacob Luckey to judge at the SkillsUSA Championships June 1-5, during SkillsUSA’s annual National Leadership and Skills Conference in Atlanta. The SkillsUSA Championships is the premier showcase of America’s most highly skilled career and technical education students.

Chris Jack and Bryan Gary with SkillsUSA will be on site. Bryan will trailer his competition car from Oklahoma to been at
the event for demos.

The Mobile-Electronics Installation category tests competitors’ abilities to perform standard installation practices used by certified, professional mobile-electronics installers, and established for the Basic MECP certification by the Consumer Electronics Association. The competition includes a written exam, interviews, and multiple hands-on applications.

“We need these young men and women to join us in our quickly evolving industry,” said Malin, the supervisor of KICKER’s global training. “SkillsUSA’s competitive categories stress various aspects of the real-world workplace, so when students graduate, they are positioned to immediately contribute on the job.”

For consecutive years, KICKER has been involved with SkillsUSA’s mission on national and local levels, and this year the brand is donating more than $5,000 in prizes to the winners of the 12-volt competitions.

The SkillsUSA NLSC event takes place at the Georgia World Conference Center in Atlanta June 1-5.

Visit kicker.com for more.

SHREVEPORT, LA (05.13.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The 12volt Central Studios Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE and a snap of an image and a few words is all it takes….318 469 2526 IS THE NUMBER!

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This week the PNWCEE 2026 in Seattle and the SSR Distributors Show in Dallas are on the immediate horizon. Several
exhibitors have sent images, along with show information, for 12volt Marketing Ball posts to drive visibility and awareness
for the events. Examples are shown below.

An industry member can hold a product in their office, snap an image, and we can put them in their custom studio. That can get their 12volt Central Studios Marketing Ball in play. The same works for sending images from Seattle and Dallas. Those images can also be posted in the future to extend the ROI from the events.

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In-person trade shows, consumer and distributor shows are terrific venues to connect and show new products in one-on-one settings. Tradeshow and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own custom studio utilizing the 12voltSTP Tool and deliver their message to the 12volt industry with the 12volt Central Studios Marketing Ball. Industry members must realize successful marketing is a 24/7 journey.

In today’s AI driven digital and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrade awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid-range and highs on a smartphone or laptop. The in-store experience is more important than ever!

A 12volt industry member can be at a show trade show, consumer show or a rep on the road calling calling on dealers. With the 12voltSTP Tool all it takes is for that industry member to snap and txt and Image, with a few words, to 318-469-2526 and we can put the 12volt Central Studios Marketing Ball in play showcasing your company’s activities.

For more see 12voltnews.com

DIAMOND BAR, CA (05.13.26) – The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.

As a wholly owned subsidiary of SEMA, ORBA serves as the Association’s primary arm for off-road land use and advocacy. To better serve the unified interests of both organizations, companies holding Gold or Platinum ORBA memberships will now be eligible to exhibit at the 2026 SEMA Show at the same discounted rate offered to SEMA members.

“By aligning the benefits of ORBA and SEMA, we are creating a more seamless experience for the businesses that drive the off-road industry forward,” said SEMA Vice President of Events Tom Gattuso. “ORBA is a vital part of the SEMA family, and it is only natural that their most invested members receive the same premier access and value at our flagship event as SEMA members do.”

A Unified Marketplace for Truck, SUV, and Off-Road

The 2026 SEMA Show provides an unparalleled platform for exhibitors across the Truck, SUV, Off-Road, and Powersports segments to drive product discovery and establish direct connections with global buyers, vendors, and next-level decision-makers. This year’s floorplan is intentionally designed to help exhibitors capitalize on the latest trends driving the aftermarket while reflecting modern consumer habits through:

• Strategic Segment Proximity: To reflect real-world buying and recreation habits, the Truck, SUV, and Off-Road section will be situated in immediate proximity to the newly expanded Powersports / SxS / Lifestyle area in West Hall. This alignment allows for a more holistic experience, mirroring how consumers blend automotive performance with off-road and powersports utility.
• Comprehensive Sourcing Solutions: This integrated layout enables easier sourcing of full-scale solutions, ranging from the latest vehicles and high-performance parts to the trailers and accessories that complete the outdoor adventure ecosystem.
• Next-Level Connectivity: Exhibitors will have dedicated opportunities to engage directly with key decision-makers and vendors, ensuring their innovations are seen by the professionals who shape the future of the outdoor and off-road aftermarket.

The Non-Profit Advocacy Difference

Unlike for-profit trade shows, SEMA is a non-profit association that reinvests its proceeds back into the industry to protect the “right to modify” and defend the future of motorized recreation. This funding supports critical legal and political battles that ensure dealers and manufacturers have a viable marketplace for years to come.

“The 2026 SEMA Show is a massive opportunity for the off-road and powersports communities to converge in the best way possible,” said ORBA Interim Executive Director Sean Holman. “With ORBA Gold and Platinum members now receiving the SEMA member exhibitor rate, we expect our most robust off-road and powersports showcase to date, offering unparalleled ROI for exhibitors.”

Eligibility and Registration

The discount applies immediately to space applications for the 2026 SEMA Show. Companies currently holding Gold or Platinum ORBA status should contact their SEMA account representative or email sales@sema.org to ensure their member discount is applied during the booth selection process.

Register to Attend

For more information on the 2026 SEMA Show or to register, visit www.semashow.com.

Raise the bar with Discus DS2 shallow subwoofers that bring complete unparalleled clarity in bass delivery while maintaining a compact and shallow subwoofer profile design. The entire line of MB Quart Discus DS2 subwoofers includes 12-inch (DS2-304), 10-inch (DS2-254), and 8-inch (DS2-204) 4-Ohm DVC shallow subwoofer sizes.

Discus DS2 shallow subwoofers are crafted with innovative precision, featuring a unique cone design and high-excursion capabilities that ensure accurate sound reproduction. The result? A subwoofer that not only delivers powerful bass — but also maintains clarity and fidelity across the entire audio spectrum in your MB Quart car audio setup. Upgrade your space with compact bass!

To learn more, click here.

WASHOUGAL, WA (05.12.26) – Falcón Sales is excited to be exhibiting at the PNWCEE Expo in Seattle May 18 through the 20th.

“Our dealers are excited about attending the event and Falcón Sales and AM Merchandising are going to go big at the event. As we will head out on the 170 mile trip from Washougal to Seattle Dave Gates will be towing three demo bikes for PowerBass, Wet Sounds and Diamond Audio. I will be driving the DD Audio truck pulling the Memphis Hummer demo. Scott and George will be driving the Alpine Tesla to the event” Kam Frisbee relayed.

Falcon Sales will have a strong presence on the show floor and supporting their brands Alpine, King Boxes, Diamond Audio, Memphis Audio, Vault Power and Sony. In the booth area bikes will be showcased with vehicles spotlighted outside.

“Join us Monday evening for Night Jams as the PNWCEE 2026 kicks off” Frisbee concluded.

For more see falconsales.net.

HEATHROW, FL (05.12.26) – Jensen, the brand that invented the first loudspeaker in 1915, is bringing NASA-grade materials to the mid-tier car audio market. Today, Jensen announces the Apex Power Series™, a perfectly matched system of high-efficiency digital amplifiers and Aramid Fiber speakers designed for those who want a massive sound upgrade without the high price tag.

The Apex Power Series offers a logical “step-up” in quality for drivers who have outgrown their factory sound. By pairing professional-grade materials with Jensen’s 100-year heritage of reliability, this series delivers a top-tier experience that remains accessible to everyone.

The Apex Power Series™ Ecosystem

The Apex series is engineered as a total solution for listeners who have outgrown their basic factory speakers but want a reliable, professional-grade system.

• Apex Power Series Amplifiers (Available Now): Utilizing high-efficiency digital circuitry, these units (JAONE, JATWO, JAFOUR, JAFIVE) provide “More Power, More Performance” and serve as the foundation for the Apex ecosystem. These amps are designed to stay cool at top output, even in tight spaces, delivering maximum volume and clarity through premium circuitry.
• Apex Power Series Speakers (Arriving May 2026): This line features Aramid Fiber—the same high-strength material used by NASA. These cones are built to stay rigid even when the volume is cranked up, ensuring your music stays crisp, clear, and distortion-free.
• A Century of Authority: Every product in the series carries the Jensen 100+ Years Heritage Badge, backed by a century of reliability and audio excellence.

Strategic Market Positioning

“The Apex Power Series is our answer to a crowded market,” said Kevin Kastner, Sr. Director of Marketing and Product. “We recognized that listeners wanted a ‘step-up’ option that felt premium but stayed within a realistic budget. By pairing our powerful amplifiers with these new Aramid Fiber speakers, we’ve created a high-value system that delivers a concert-like experience for the everyday driver”.

Availability

The Apex Power Series Amplifiers are available immediately, with the Apex Power Series Aramid Fiber Speakers arriving May 2026. Customers can find the full series at authorized Jensen specialists and retailers.

For more information on the Apex Power Series and the “Connected Journey,” visit https://jensenmobile.com/apex-series/

NEW YORK, NY (05.12.26) – SiriusXM announced its coverage of the 2026 PGA Championship, taking place Thursday, May 14th through Sunday, May 17th at Aronimink Golf Club in Newtown Square, outside Philadelphia, PA.

Live Championship play-by-play, which SiriusXM will co-produce with Westwood One, will air starting at 1 pm ET for first and second round play on Thursday and Friday, and at 2pm ET for the Saturday and Sunday rounds. Veteran broadcaster Brian Katrek will be the lead play-by-play voice, alongside former PGA Tour pro Brendon de Jonge as the lead analyst. Emilia Doran, Dennis Paulson and Raymond Burns will be the on-course reporters, following key playing groups during the Championship.

Additionally, SiriusXM will provide live look-ins during its programming in the morning and early afternoon each day to give listeners live coverage and updates on featured groups playing earlier in the day. Michael Breed, George Savaricas and Will MacKenzie will provide commentary for the morning and early afternoon coverage. Jason Sobel will contribute to the call from the booth and conduct post-round interviews with players in the field.

Immediately following each round, listeners will hear a two-hour wrap-up of the day’s play, hosted by Gary Williams.

PGA Championship programming is available to SiriusXM subscribers in their cars (channel 92) and on the SiriusXM app.

In addition to the live Championship broadcasts, throughout PGA Championship Week SiriusXM will offer live original talk programming each day – starting at 7 am ET on the weekdays and 9 am ET on Saturday and Sunday. SiriusXM’s roster of players, instructors and other experts will keep listeners up to date on all the latest news throughout PGA Championship week.

Among the programming highlights for PGA Championship Week:

2016 Senior PGA Champion Rocco Mediate, PGA will host three episodes of his exclusive SiriusXM show, “The Rocco Hour,” Monday, Tuesday and Wednesday at 7 pm ET.

On Saturday and Sunday, David Marr III will host “PGA of America Radio” live from 9-10 am ET. On the show, Marr will interview some of the PGA of America Golf Professionals who earned a spot in this year’s PGA Championship field.

For more on SiriusXM’s golf programming and a schedule of shows, go to SiriusXM.com/golfonsxm.

BOSSIER CITY/SHREVEPORT, LA (05.11.26) – The KICKER Monster Truck event filled the Brookshire’s Arena in Bossier City, on Saturday May 9th with 2 events. Both the 1PM and 7PM events were well attended. Before the racing action many attendees were on the track for the Pit Party. During the Pit Party they were able to check out the Monster Trucks and visit with the drivers in addition to taking images that would bring back memories of the event for years.

Lorin Morrell, Maddog Media, once again was on site orchestrating the event activities. “It was terrific to see seats filled with attendees and feel the enthusiasm across the arena. This year local retailer Off-Road Sound Systems was in the house with Brayden, an energetic young staff members that really connected with attendees in the booth. Marine, truck and bike products grabbed attention under the KICKER booth” Morrell related.

As soon as the Pit Party activity ended there was action on the track. Monster trucks we’re racing up the ramps and flying over obstacle courses, crushing cars, racing around obstacles and doing tricks. All in the audience and on the track were Livin’Loud in the Brookshire’s Arena.

Extra special at this event 12volt Central staff met with Lorin to spotlight the Bossier City KICKER Monster Truck event and discuss ways to expand 12volt industry connections with consumers to drive business. The PA staff did a great job presenting the KCKER brand to members of the audience.

The Kicker Monster Truck series connects the brand with enthusiasts and concludes the 2026 schedule with July events in Costa Mesa CA.

Visit kicker.com for more.