The New ZZ2 LLC Website Is Here ⚡ Cleaner, More Intuitive Design

POMPANO BEACH, FL (07.15.26) – Our website was redesigned to help you find products, vehicle compatibility, and technical information faster than ever.

What’s New?

✨ Cleaner, More Intuitive Design
Navigate with ease and find the products you’re looking for in fewer clicks.

⚡ Faster Performance
Spend less time searching and more time serving your customers.

📂 Enhanced Product Pages
Access detailed product information, features, and specifications — all in one place.

🚗 Smarter Product Search
Quickly find the right ZZ2 solution for the vehicle you’re working on.

📰 More Resources at Your Fingertips
Stay updated with our latest News & Blog posts, listen to the INZZIDER Podcast, browse FAQs, and quickly access product manuals from our new Manuals page.

Everything was designed with one goal in mind: helping dealers work more efficiently and grow their business.

Explore the new website.

Casey’s Custom Audio Hosting MECA Series In Mississippi

PHILADELPHIA, MS (07.14.26) – Casey Woods and his family opened Casey’s Custom Audio in September last year. Casey left the 12volt industry several years ago and his passion brought him back to opening the new store in Philadelphia MS with his wife Brandi and son Garrett.

“It has been a terrific year since we opened. We are having fun and working with consumers throughout a wide area. I’ve always had an interest in Car Shows and Car Audio Competitions. Recently we struck a deal with Melissa Hall, and MECA, to host some competitions in Mississippi. Our first event was May 30th and we had over 25 competitors plus many people in the parking lot checking out show cars and enjoying the music. We have our second show scheduled for July 26th and already we are getting competitors signing up plus making reservations at area motels. The State Finals on September with wrap the MECA Series on September 5th.”

Prodigy Audio is a sponsor of Meca‘s series.




Since opening in September of 2025 Casey has enhanced showroom displays. Casey’s Custom Audio now provides a strong in-store experience for customers and enthusiasts in the region. Becoming an Authorized KICKER Dealer is also major news.

This copy of the Queen City News in Meridian MS featured an article spotlighting Casey at Hoover’s Stereo from March 1995.

Recent staff member additions add to the customers experience also. Allen Hancock, an excellent box builder and fabricator, will create a custom enclosure to the specification of your build’s.

Rockford Fosgate and DS18 are featured in this section of the showroom.

“Casey’s Custom Audio is building a one stop shop for everyone’s needs. Don’t forget professional lighting…even starlights.
I am happy to say my son Garrett is the man for that.”

The well-stocked showroom provides comfortable seating also as installations are being completed.

Concluding “Based on the turnout from our first event, and the growing buzz in the territory, we are excited and plan to be Jammin’ N July and beyond. Stay tuned for more from MECA and Casey’s Custom Audio” Casey stated.

Stay tuned for more from MECA and Casey’s Custom Audio” Casey stated.

Fesler USA’s 1988-98-2000 OBS Crew Cab Truck/Suburban Door Panels

CHANDLER, AZ (07.14.26) – Full-coverage fiberglass door panels for 1988-2000 OBS crew cab trucks and Suburbans
Fesler USA is now shipping a set of four hand-laid fiberglass door panels for 1988-2000 Chevy and GMC OBS crew cab trucks and Suburbans. The panels cover the complete factory door area front and rear, ship in smooth gel-coat, and are built in Phoenix, Arizona.

What they are and how they’re built
Each panel is hand laid in fiberglass with a smooth gel-coat surface, ready to go straight to your upholstery shop or paint booth. The full-coverage design wraps the entire factory door panel area, which eliminates the lower-door gaps and rough edges common on cut or modified shells.

The layout is optimized for power windows, with switch and lock locations designed to move to the center console. Door mounting is possible with customer modification. Both front and rear doors accept 6.5-inch speakers without cutting door metal, and Fesler offers a no-cut speaker kit using Morel components, including an optional 3-way configuration, sold separately.

Specs at a glance

  • Fitment. 1988-2000 Chevy/GMC OBS crew cab trucks and Suburbans
  • Included. Four panels: front left, front right, rear left, rear right
  • Material. Hand-laid fiberglass
  • Finish. Smooth gel-coat, ready for upholstery or paint
  • Speaker cutouts. 6.5-inch, front and rear doors
  • Window configuration. Designed for power windows (components not included)
  • Dash clearance note. 1996 and newer stock dash may contact the front panel edge; shaving the panel edge provides clearance
  • Lead time. 1 to 3 business days when in stock
  • Made in. Phoenix, Arizona

Why we built them
OBS crew cabs have been a popular build platform for years, but full four-door interior solutions for these trucks have been short supply. Fesler designed these panels to pair with the forthcoming Fesler OBS dash and billet interior door handle and armrest kits, giving builders a complete interior system built to consistent in-house standards rather than pieced together from multiple suppliers.

“These trucks deserve a real interior solution, not a patchwork of parts that almost fit.” — Chris Fesler

The full product listing, fitment notes, and speaker kit options are available at shopfesler.com.

DK Electronics Opens DK BIKEWORKS DYNO TUNING

FLORENCE, SC (07.13.26) – DK Electronics has been installing and tuning custom stereo systems for bikes for years. When it comes to performance Owner Dan Klynstra has been racing one thing or another for many years. The DYNO JET Room is now open at the DK Electronics Florence SC location.

Klynstra related “We are dealers for DYNO JET and ThunderMax. Whether it’s stereo upgrade or engine and performance upgrades we now offer the best tools to get your motorcycle dialed in and tuned in.”

Bikes roll up and into place for the DYNO JET test.

Concluding “We go to bike rallies to enjoy them and have fun. At events we have seen an opportunity to expand our services by adding this new category. We have finished the installation of the testing facility. We are now excited to let all know we are taking DYNO appointments. Come by and see the new DYNO JET room here at the shop. Give us a call at 843-206-3336 to set up your appointment. You can get your bike tuned or just pull in get some pulls so you know your horsepower and torque numbers. With my history in racing one thing or another, along with TJ‘s computer and tuning knowledge, we offer the whole package for stereo along with engine and performance upgrade for DYNO work for motorcycles.”

The test results are displayed on the large screen.
A DYNO JET test in progress.

DYNO tunes are scheduled most times and it will take a full day generally. Customers will get some upgrades such as an air cleaner, exhaust or a cam before the DYNO Tune, so it may take longer than one day.

For more see dkbikeworks.com

CTX Operating Company Names Chris Graham Director of Operations

HOUSTON, TX (07.13.26) – CTX Operating Company, operator of twelve CAR•TOYS locations across Dallas-Fort Worth and Houston, has named longtime 12-volt industry veteran Chris Graham as Director of Operations.

Graham began his career in the 12-volt industry in 1989 and brings nearly four decades of experience spanning sales, store management, and regional operations. His career includes 24 years with CAR•TOYS, where he held multiple leadership positions and helped develop teams and drive operational performance.

In his new role, Graham will focus on improving operating consistency, optimizing inventory management, and creating efficiencies across CTX’s 12 Texas locations.

Chris Graham

“We have known Chris and respected his work for many years,” said Troy Parcels, President and Co-Owner of CTX. “He knows this industry, he knows the CAR•TOYS way, and he understands the people who make it work. Bringing him onto our team was a natural fit, and we are excited about what we can build together.”

“I am especially excited to work alongside Troy and Chris, whose leadership, vision, and extensive industry expertise have already made a remarkable impact,” Graham said. “What they have accomplished in such a short period of time is impressive, and I am honored to be part of the team driving the next phase of growth.”

“The 12-volt industry has been an incredible career for me, and I am energized by the opportunities ahead,” Graham continued. “I look forward to helping CTX continue its growth while maintaining the commitment to excellence that customers and employees have come to expect from the CAR•TOYS name.”

CTX Operating Company operates twelve CAR•TOYS locations in the Dallas-Fort Worth and Houston markets, specializing in mobile electronics, window tinting, and installation.

Memphis Audio Brings Revolutionary Patented A.T.A.C.™ Technology to In-BoatSpeakers

MEMPHIS, TN (07.09.26) – Memphis Audio is expanding its award-winning marine lineup with the introduction of the new Marine A.T.A.C.™ Speaker Series. After turning heads with its revolutionary patented A.T.A.C.™ tower speakers, Memphis is bringing the same patented technology to the inside of the boat with an all-new lineup of premium in-boat speakers designed to deliver exceptional output, remarkable clarity, premium styling, and the durability serious boat owners demand.

Available in 6.5″, 8″, and 6×9″ models, the new Marine A.T.A.C. ™ speakers feature Memphis Audio’s patented Advanced Tweeter Array Construction (A.T.A.C.™) technology.

Unlike traditional coaxial marine speakers that mount a single tweeter through the center of the cone, Memphis A.T.A.C.™ suspends an array of tweeters above the midbass driver on a rigid bridge. By moving the tweeters off the cone, A.T.A.C.™ preserves the full surface area of the midbass driver for stronger midbass performance while allowing the woofer to remain completely sealed. The result is improved durability by eliminating a common path for water intrusion, while multiple tweeters work together to produce exceptional output, wider sound dispersion, and outstanding clarity that stays clean even at high listening levels.

The MM603 features a two-tweeter line array, while the MM804 and MM694 utilize a three-tweeter array for even greater output and sound dispersion. Premium Polyphenylene Sulfide (PPS) tweeter diaphragms ensure crisp, detailed highs while maintaining smooth, accurate response across the entire listening area.

“Once you hear what the A.T.A.C.™ array does and understand the benefits of this technology over a traditional coaxial speaker, it’s hard to go back,” said Nick LoMonaco, President of Memphis Audio. “The combination of output, clarity, midbass performance, and durability is something people immediately notice. We knew people loved A.T.A.C.™ in our tower speakers, and we’re excited to finally bring that same experience inside the boat.”

Every speaker includes both gloss white and gloss black grilles in the box, allowing installers to perfectly match virtually any boat interior without purchasing additional accessories. The premium open-grille design showcases the A.T.A.C.™ tweeter array, while the aluminum mesh grille and subtle metallic accents create an upscale appearance that looks right at home in today’s premium boats. Integrated RGB LED illumination highlights both the woofer and tweeter array, creating a rich, refined lighting effect that complements the installation without overpowering it.

Built for years of life on the water, every Marine A.T.A.C.™ speaker features marine- grade ASA construction, UV-tested materials rated for over 1,500 hours of exposure, fully sealed construction, and IP67 water and dust protection for reliable performance in both freshwater and saltwater environments.

“We didn’t want to build just another marine speaker,” LoMonaco added. “We wanted to create something that would genuinely raise the bar for in-boat audio. These speakers sound incredible, they look amazing once they’re installed, and they deliver the kind of performance that gets people excited the first time they hear them. We think they’re going to become the new standard for premium marine audio.”

The new Memphis Marine A.T.A.C.™ Speaker Series is shipping soon through authorized Memphis Audio dealers.

Visit memphiscaraudio.com for more.

Big NEWS from ZZPLAY: 2 BRAND NEW CP/AA Kits Just Landed

BOCA RATON, FL (07.09.26) – ITP-BIS — for MINI Cooper Brings wireless CarPlay and Android Auto to the factory screen of MINI Cooper (2-door and 4-door), Countryman and Clubman, model years 2018/19–2021 with the BIS system. No Touchscreen: Unlike previous kits, this solution relies entirely on the factory control knob for navigation.

👉 Advanced installation (internal kit, no external module, No Touch) — professional installation recommended.

ITZ-NTG6 — for Mercedes-Benz

Brings wireless CarPlay and Android Auto to Mercedes-Benz models with the NTG6 MBUX system (A-Class, C-Class, E-Class, CLA, GLB, GLC, GLE, GLS, EQA/EQB/EQC and more), 2018–present.

👉 Plug and Play — quick, straightforward installation.

Both models include:

  • Wireless CarPlay and Android Auto
  • Front and rear camera inputs, with dynamic parking guidelines
  • Your favorite apps on the dashboard: Waze, Spotify, WhatsApp, Google Maps and more
  • 3-year warranty

Want to check compatibility for your specific model, or find an authorized installer?

Explore the ZZPLAY family.

Patrick Industries and LCI Industries to Combine in All-Stock Merger, Creating a Premier Platform Serving Global Outdoor Enthusiast, Housing and Other Markets

ELKHART, IN (07.09.26) – (BUSINESS WIRE) – Patrick Industries (NASDAQ: PATK) (“Patrick”) and LCI Industries (NYSE: LCII) (“LCI” or “Lippert”) announced that they have entered into a definitive agreement to combine in an all-stock merger, forming a premier component solutions provider for the outdoor enthusiast, housing and transportation markets. Under the agreement, which the Boards of Directors of both companies unanimously approved, LCI shareholders will receive 1.2440 shares of Patrick common stock for each share of LCI common stock they own.

Following completion of the transaction, Patrick shareholders will own approximately 52% of the combined company and LCI shareholders will own approximately 48%.

This strategic combination brings together two companies with complementary product portfolios and longstanding partnerships with customers and stakeholders across North America and Europe. Together, Patrick and Lippert will create a more dynamic, innovative, solutions-oriented platform serving a diverse range of OEMs and consumers in the outdoor enthusiast, housing, transportation and other markets, through a broader portfolio of brands, more efficient operations, enhanced R&D investment and commercialization capabilities. By bringing together Patrick’s integrated design-to-delivery capabilities and Lippert’s expertise in highly engineered, structural OEM and aftermarket components, the combined organization will deliver differentiated, cost-effective competitive solutions aimed at improving affordability, strengthening value chain alignment and delivering outstanding customer service while supporting long-term organic and strategic growth and disciplined capital allocation.

As a result, the combined company will be well positioned to enhance value for the shareholders of each company through bolstered financial performance, reduced costs, and a continued focus on execution, all while providing outdoor enthusiasts with impressive new solutions and an enhanced array of competitively priced products.

“Today marks the beginning of an exciting new chapter in the evolution of our two companies as we continue on our journey to positively impact and deliver value for our customers, our team members, shareholders, and the communities we serve,” said Andy Nemeth, CEO of Patrick. “We have long respected the Lippert team and their impressive, innovative capabilities across the solutions they deliver and are thrilled to reach this milestone. We have two highly successful, well-established organizations with long track records of strategic and organic growth, innovation, and customer service, supported by incredible talent across each enterprise, deep expertise, and a shared commitment to excellence. Together, we will create a premier partnership-oriented platform for the global outdoor enthusiast ecosystem, housing and transportation markets that is more resilient, and better positioned to serve all of our customers – from OEMs to the end consumer. We remain dedicated to our culture and values focused on humility and trust, the reinvestment in our vision, business, and strategy with the goal of delivering an even brighter future for the stakeholders we serve.”

Johnny Sirpilla, Interim Chief Executive Officer of Lippert, added, “This combination represents a defining moment for Lippert. Our shareholders will benefit from ownership in a more diversified company with the financial and operational strength to grow revenues and deliver outstanding value to shareholders and other stakeholders. As two complementary businesses with strong legacies deeply rooted in Elkhart and our other local communities, we understand the potential and positive impact this combination can deliver. Together, we can offer a broader, more innovative, competitive, and affordable portfolio of products and product solutions, as we work with our partners and customers in key segments to drive greater value for end consumers. We will also continue to invest in our growth and combined capabilities, creating new opportunities for team members and charting an exciting new future for the combined company.”

Clear Strategic Rationale

Creates a Premier Component Solutions Provider for the Outdoor Recreation, Housing and Transportation Markets: The combination creates a leading provider across recreational vehicle, marine, powersports, truck and adventure / off-road, transportation, automotive and housing markets. With enhanced resources, the combined company’s solutions-based offerings will enable OEMs to better address affordability for end consumers. Improved diversification across end markets and expanded capabilities position the combined company for greater stability and durable growth across industry cycles.
Highly Complementary Portfolios Strengthen Ability to Serve Customers and Enhance the End User Experience: Patrick and Lippert offer strategically adjacent product capabilities, creating a diversified portfolio across interior, exterior, structural and mechanical systems. The combined company will remain a trusted partner to OEM and aftermarket customers, with expanded R&D, broader capabilities, and accelerated speed-to-market, enhancing innovation and the overall end-user experience.
Expands Aftermarket Channel Access and Distribution Networks: Lippert’s established brands, distribution infrastructure and channel access meaningfully advance Patrick’s strategic priority to expand its aftermarket presence. This expansion further enhances revenue growth, helping offset OEM production cyclicality, and improves the margin profile of the combined company.
Strengthens Long-Term Commitment to Local Communities: Patrick and Lippert share a commitment to supporting the communities where their team members live, work, and enjoy the outdoors. Together, they will further develop their strong community partnerships to inspire and support the next generation of outdoor enthusiasts.
Compelling Financial Benefits for Patrick and Lippert Shareholders

Delivers a Resilient Financial Profile with Strong Cash Flow Generation: On a pro forma basis, the combined company’s trailing twelve months results as of March 2026 would be approximately $8.1 billion of revenue, adjusted EBITDA of $1.0 billion inclusive of synergies, and free cash flow of $508 million inclusive of synergies.

Drives Meaningful, Achievable Cost Synergies: The transaction is expected to deliver over $150 million of run-rate cost synergies achieved within three years of closing. These synergies are identified and actionable, arising primarily from procurement, SG&A efficiencies, engineering best practices, and improved supply chain management.

Provides Balance Sheet Flexibility: The combined company will have a strong balance sheet with expected pro forma net leverage of 2.1x and the liquidity and flexibility to support continued investment in growth and capital returns. The combined company’s capital allocation strategy will focus on reinvesting operating cash flows in the business within a disciplined net leverage target of 2.25x to 2.5x, with priorities including strategic growth and automation-oriented capital expenditures while returning cash to shareholders through share repurchases and a balanced dividend policy.
Leadership, Governance and Headquarters

Upon closing, Patrick Industries CEO Andy Nemeth will serve as CEO of the combined company.

The Board of Directors of the combined company will consist of 12 directors, with six designated by Patrick and six designated by Lippert. Patrick Director Todd Cleveland will serve as Chair of the Board and Lippert Interim CEO and Director Johnny Sirpilla will serve as Vice Chair of the Board.

The combined company will employ a collaborative approach to identify executive management and other leaders for key business units.

Following the closing of the transaction, the combined company will be headquartered in Elkhart, Indiana.

Timing and Approvals

The transaction is expected to close in the first half of 2027, subject to approval by shareholders of both companies, the receipt of required regulatory approvals and the satisfaction of other customary closing conditions.

Advisors

J.P. Morgan Securities LLC is serving as lead financial advisor and Baird is serving as co-lead financial advisor to Patrick Industries and McDermott Will & Schulte LLP is serving as legal advisor. Perella Weinberg Partners LP is serving as financial advisor to LCI Industries and Kirkland & Ellis LLP is serving as legal advisor. FGS Global is serving as strategic communications advisor to LCI Industries.

Conference Call, Webcast and Presentation

Patrick and Lippert will host a conference call and webcast today at 8:30 a.m. Eastern time to discuss the transaction. Participation in the question-and-answer session of the call will be limited to institutional investors and analysts. The dial-in number for the live conference call is (877) 407-9036. The webcast and accompanying slides can be accessed on both companies’ investor relations websites. A replay of the conference call will be available on both companies’ investor relations websites following the call. A dedicated website with more information about the transaction is available at PatrickandLippertTogether.com.

As An Industry Let’s Be Jammin’ N July

SHREVEPORT, LA (07.01.26) – Its summertime and time for 12volt dealers to crank it up and drive Sales. It’s summertime and time for consumers to get Jammin’ N July with great gear for the rides. Vendors, reps, distributors and dealers can unite to get consumers into their stores. Hi-Tech media, powerful amps and speakers that rock plus much more will get consumers rides Jammin’ N July.

This custom Jammin’ N July graphic can get the ball rolling. There’s no charge. In today’s marketplace for 12volt retailers are utilizing social media to connect with followers and consumers. 12volt retailers can post this free graphic on their Instagram and Facebook accounts. The graphic is square for Instagram and Facebook templates. Simply download or screenshot and size the graphic! In the comment area dealers can highlight their brands and existing exciting activities.

Jammin’ N July. Those words and that message can grab the attention of follows and consumers to create much needed in -store traffic for 12volt reach others. It’s imperative that 12 V retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer space and can raise the hair on their arms.

From the 12volt Central Studios, we will continue to showcase positives across the 12volt industry. The 12volt STP Tool makes it easier than ever. Snap an image with your smartphone. Txt that image with a few words to 318 469 2526. PRESTO… your store’s positive activities could be in the news.

As an industry, let’s get our shine on. Let’s get Jammin’ N July!!

SEMA Market Research: Off-Road Culture Continues to Drive Consumer Spending

WASHINGTON, DC (7.1.26) – The Off-Road Business Association (ORBA) is highlighting new market research that shows how automotive consumers continue to be drawn to the aspirational vibes of the culture of motorized off-road recreation, with modified pickup trucks and SUVs driving a significant segment of the automotive aftermarket that represents a culture of American grit and individual expression. Parts for pickups remain the largest catalyst for spending in the accessory-and-performance aftermarket, making up 30% of sales. Trucks are the big winner; in 2025 alone, owners spent over $15 billion modifying their pickups for off-road, utility, and recreational use. This segment was the leading contributor to an overall $52.92 billion in sales of aftermarket accessories and performance parts in 2025.

  • These insights are among those contained in the 2026 SEMA Market Report, which was compiled by the Specialty Equipment Market Association (SEMA) utilizing a variety of data sources, including interviews with industry sources, consumer surveys, secondary data sources, and government statistics. ORBA is a wholly owned subsidiary of SEMA.

“You can’t watch TV for a meaningful period of time without seeing an ad where automakers showcase their vehicles ripping through an off-road environment, and that continues to be reflected in how consumers are spending to modify their vehicles for recreational use on public lands and beyond highway driving,” said SEMA Director of Market Research Gavin Knapp. “The off-road ethos has a huge impact on the specialty-equipment market, as people love the look and capabilities that off-road upgrades can bring to their vehicles.”

  • A full version of the 2026 SEMA Market Report is available to media upon request.

TRENDS
Nearly half of aftermarket sales are for trucks and SUVs. Overall, the performance and accessory aftermarket continues to show strong results, as roughly one-fourth of drivers purchased products within the industry to personalize their vehicles last year. In 2025, pickup and SUV modifications, the two biggest segments for off-road parts, made up 43% of the entire $52.92 billion accessory and performance parts market.

Consumers spent over $15 billion last year upgrading their pickups, with body mods, suspension, and wheels and tires leading the way. Nearly 13 million pickups were accessorized in the U.S. last year alone.

Roughly one-fourth of pickup (26%) and SUV (21%) accessorizers report using their vehicle for off-road activities.

Over 6 million SUVs were modified in 2025, led by flagship off-road models such as Jeep’s Wrangler and Ford’s Bronco. SUV owners spent over $7 billion on parts and accessories to make their vehicle look and perform better, whether resto-modifications that bring modern safety and comfort capabilities to vintage models, or accessorizing new vehicles to meet a specific lifestyle need.

Even CUVs or crossovers, the new kids on the block, have seen their accessory market expand to over $8 billion in 2025. Utility- and recreation-focused mods, such as wheels and tires, suspension, lighting, and racks have rapidly gained ground in this expanding segment.

Key off-road categories continue to show strong sales in 2025. Vehicle owners spent over $3 billion on suspension products, such as lift kits, to upgrade their ride and handling, largely for pickups and SUVs. Off-road tires continue to be strong sellers, as pickup and SUV owners bought over $2 billion worth of oversized rubber to improve clearance. Pickups, SUVs, and CUVs also lead the way sales of products such as racks and carriers, towing products, and accessory lighting that are integral to off-roading, overlanding, and outdoor recreation.

With light-trucks (pickups, SUVs, CUVs) making up nearly two-thirds of the 300 million passenger vehicles on U.S roads, the off-road accessorizing market continues to look very strong.

Younger consumers continue to be key drivers of the industry. More than half of accessory and performance parts buyers are under the age of 40 years old. Younger buyers are also more likely to engage in more complicated builds focusing on performance parts.

Cross-ownership is also a significant factor for the off-road community. Over half of accessorizers also own some kind of sports or recreational equipment (compared with 40% of non-accessorizers). This includes motorcycles, side-by-sides, and dune buggies, further enhancing their connections to the off-road and outdoor lifestyle.

BACKGROUND
Motorized off-road recreation is more than an in-demand image; the industry has significant financial clout. Outdoor recreation on federal public lands and waters fuels America’s economy.

Each day, outdoor recreation on federal lands and waters:

  • Adds $351 million to the U.S. economy – the equivalent to hosting eight Super Bowls every month in economic impact
  • Directly contributes at least half a billion dollars annually to federal coffers, through receipts, permits, entrance fees, leases, and other payments
  • Returns $128 billion in economic activity and nearly $6 billion in federal tax revenue, while making significant contributions to the physical and mental health of Americans
  • Supports 5 million American jobs, of which one out of five is dependent on federal public lands

Motorized outdoor recreation delivers $720 billion in economic impact. The off-road segment of the automotive aftermarket is similarly impressive, generating $12 billion in annual economic impact.

The companies that support this segment of the automotive aftermarket are overwhelmingly small businesses, American-made manufacturing, and shining examples of our nation’s ingenuity and engineering superiority.

Many entered the aftermarket industry as enthusiasts and today lead the charge as entrepreneurs and examples of the American dream, where a great idea brought to market can reach consumers and generate prosperity for individuals and surrounding communities.

Off-road environments serve as some of the most demanding real world proving grounds for automakers, offering an extreme form of evaluation often referred to as “torture testing.” The punishing terrain of events like King of the Hammers demands extraordinary durability from the vehicles and exceptional resilience from the drivers, capturing the essence of American grit and powered by world-class engineering.

Join ORBA and support off-road recreation today at www.offroadbusiness.org.

For more information, visit www.sema.org.