DIAMOND BAR, CA (10.13.26) – The 2026 SEMA Show Kickoff Breakfast will launch the industry’s premier trade event on Tuesday, Nov. 3, at 7 a.m. at the Westgate Las Vegas Resort & Casino ballrooms. Highlighting the program is an exclusive fireside chat featuring Jay Leno and Harley-Davidson President and CEO Artie Starrs, setting the tone before Show doors officially open.

This year, Harley-Davidson joins the Show’s expanding Powersports, SxS & Lifestyle section in West Hall, a strategic expansion that underscores the growing intersection between the automotive and powersports communities.

“The SEMA Show Kickoff Breakfast gives attendees an early start on the industry’s most critical week of business,” said SEMA Vice President of Events Tom Gattuso. “It’s a dedicated moment to celebrate the people, products, and achievements driving our industry forward, while strengthening the connections that define the SEMA community.”

A central highlight of the Kickoff Breakfast is the presentation of the 2026 SEMA Best New Product Awards, honoring exceptional innovation across 15 categories. Drawn from the New Products Showcase, these awards provide attendees with an advance look at breakthrough technologies shaping today’s automotive aftermarket.

The program will conclude with the announcement of the 2026 SEMA Manufacturer of the Year and 2026 SEMA Channel Partner of the Year awards, honoring two exceptional organizations for outstanding leadership and contributions over the past year.

“The Kickoff Breakfast is designed to energize attendees for a productive week,” said SEMA Trade Show Director Andy Tompkins. “We look forward to uniting the global industry around product discovery, emerging trends, and business growth.”

Exhibitor demand for the 2026 SEMA Show has surpassed 1 million net square feet of indoor exhibit space, with more than 2,000 brands preparing to connect with a global audience Nov. 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting continued investment and growth across the automotive aftermarket.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders presented by Mothers, and FutureTech Studio, offering a closer look at the trends and technologies influencing the next generation of automotive tools and shop environments.

The 2026 SEMA Show is part of the broader “SEMA Week” experience, which includes Friday public access and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com.

ROSWELL, GA (10.12.26) – Tech Marketing is pleased to announce that Brad Arnold has joined the company as a Manufacturer’s Representative. He brings more than three decades of sales, leadership and business development experience
in the automotive aftermarket and mobile electronics industries.

Brad began his career in 1992 with P&E Distributors, rising from salesperson to a leadership position overseeing the Georgia Division. Throughout his tenure, he helped drive regional growth while building lasting relationships with dealers, distributors and industry partners.

In his new role, Brad will focus on dealer development, expanding business opportunities and strengthening relationships between Tech Marketing’s manufacturer partners and the retailers they serve. His background in sales, purchasing, inventory management and customer retention provides valuable insight into the needs of independent aftermarket businesses.

Brad Arnold commented, “I’ve always believed that successful business is built on relationships. My goal is to be a resource for the dealers, distributors and manufacturers I work with – helping identify opportunities, solve problems and ultimately grow business together.”

Richie Holtzman Rep Principal Tech Marketing commented, “Brad’s appointment reinforces Tech Marketing’s commitment to knowledgeable, relationship-driven representation and dedicated support for its manufacturer and dealer partners throughout the Southeast.”

To learn more, click here.

MURRIETA CA (10.12.26) – GENEVO America announces the appointment of Murfco Inc. as its manufacturer’s representative firm for Southern California, Arizona, and Southern Nevada. The partnership expands local sales representation and dealer support for GENEVO’s premium radar detection and laser protection systems.

Founded in 1985 by Dan Murphy, Murfco is a family-owned firm headquartered in Murrieta, California. The company brings more than 40 years of experience in manufacturer representation, dealer development, and specialty automotive electronics. Its team combines established dealer relationships with hands-on installation knowledge and technical sales expertise.

Through the partnership, Murfco will work with specialty retailers and professional installers to develop GENEVO’s presence across the territory. Its focus on product demonstrations, sales training, and installation support will help dealers present GENEVO systems with confidence and support their customers throughout the ownership experience.

“We’re excited to welcome Dan Murphy and the Murfco team to GENEVO America,” said Dave McKee, Director of Sales at GENEVO America. “Their technical experience, strong dealer relationships, and hands-on approach to support make them a great fit for our brand. We look forward to working together to give specialty retailers across Southern California, Arizona, and Southern Nevada the product knowledge and local support they need to grow with GENEVO.”

Dan Murphy, Founder and President of Murfco Inc., shared his experience with GENEVO:

“Having represented radar detector brands in the past, I’ve learned that the biggest problem with many detectors is false alarms. When a detector constantly goes off for no reason, eventually you stop trusting it, unplug it, and put it in the glove box—and that’s when you end up getting a ticket.

“On a recent trip to Idaho, I had the opportunity to put Genevo to the test in real-world driving conditions, and I was genuinely impressed. The detector remained quiet unless there was an actual law-enforcement radar threat. No constant false triggers, no unnecessary alerts—just reliable performance when it mattered.

“That level of accuracy builds confidence in the product, and that’s exactly what a radar detector needs to do. I’m very excited for Murfco Distribution to represent the Genevo brand and bring these products to our customers.”

The appointment reflects GENEVO America’s commitment to building a knowledgeable representative network and lasting partnerships with specialty retailers. Murfco’s experience with premium automotive electronics and custom vehicle integration supports that commitment at the local level.

Dealers interested in working with GENEVO can contact Dan Murphy at Murfco at (800) 848-6038 or dmurphy@murfco.com, or Dave McKee at (847) 208-5990 or david.mckee@genevo.com.

TEMPE, AZ (10.09.26) – MasterTech Expo is proud to announce that attendee registration for the 2027 event is now open, which will take place March 11 – 14 at the Mesa Convention Center and Delta Hotels in Mesa, Ariz. The event brings automotive aftermarket professionals together for elevated training, manufacturer education, live demonstrations, and direct access to the people and products shaping the industry.

“Designed for technicians, fabricators, shop owners, managers, and sales professionals, MasterTech Expo offers top-tier education that attendees can apply in their shops,” said Bryan Schmitt, founder of MasterTech Expo and CEO, founder, and president of Mobile Solutions. “The 2026 Expo was our biggest and most successful event to date, and we expect 2027 to be bigger and better by delivering an even stronger, more impactful experience.”

Attendees can choose any two main education tracks covering high-fidelity audio, advanced fabrication, digital design and CAD, luxury fabrication finishes, business growth, and sales performance.

New for 2027, the HiFi SQ track will feature the IASCA Top 12 sound quality finals and a live orchestra demonstration. An enhanced interactive event app will help attendees connect and navigate schedules, maps, and event updates, while staggered manufacturer training sessions will create an easy workflow.

Pre-workshop class options include Advanced Clean Wire Techniques, Radar/Laser Fabrication, Modern EV Integration, System Tuning & Design, 3D Printing & Additive Machining, and CAD Mastery. Manufacturer-led training adds opportunities to explore products, installation techniques, and real-world applications directly with participating brands.

Beyond the classroom, attendees can experience live competitions during the exhibit each day, including:
• Build-Off Competition
• Clean Wire Challenge
• Panel Light-Off
• Autodesk Fusion / Bambu Printer Contest

The iconic MasterTech Kick-Off Party, including dinner, drinks, music, and networking, will take place the first night of the event on March 11.

Saturday’s Battle of the Bowties Chevrolet Invitational and Car Show adds another attraction to the expo weekend, hosted by Dino from Dinos Git–Down.

In addition, the 2027 Owner Attendance Program gives shop owners another reason to invest in their teams: bring two technicians and the shop owner/manager attends for $250.00.

Registration and additional event information are available at www.mastertechexpo.com. Attendees are encouraged to register early and plan their education selections and hotel stay.

DIAMOND BAR, CA (10.09.26) – Seven leading automotive and powersports original equipment manufacturers (OEMs) will showcase new vehicles, concept builds, performance products and customization experiences at the 2026 SEMA Show, Nov. 3-6 in Las Vegas.

Ford Motor Co., Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan, and Toyota will connect with the automotive aftermarket and demonstrate how performance, personalization and emerging product opportunities are shaping vehicles across street, track, off-road and powersports applications.

“When an automaker is ready to debut a vehicle, the SEMA Show offers a combination of industry influence, media attention and enthusiast energy that is difficult to match,” said Tom Gattuso, SEMA vice president of events. “Manufacturers are not simply unveiling vehicles here. They are introducing them to the people who will customize, promote and help define what those vehicles can become.”

Ford
Ford Motor Co. is returning to the SEMA Show in a big way, with a showcase celebrating performance, personalization and the creativity of the builder community. From some of its most iconic enthusiast vehicles to a broad range of accessories and performance parts, Ford builds on that passion by giving customers more ways to make their Ford their own. Attendees can expect plenty of inspiration, hands-on experiences and one very big surprise when the Show opens. And when Ford says big, it means big.

“People don’t just buy a Ford; they make it their own,” said Matt Simpson, executive director of Ford Customization. “SEMA celebrates the ingenuity of people who see a vehicle not as a finished product but as a starting point. That spirit has always been part of Ford, and we’re excited to return to the Show under the Blue Oval, alongside the builders, creators and enthusiasts who continue to push what’s possible.”

Harley-Davidson
For its 2026 SEMA Show activation, Harley-Davidson will immerse guests in the culture of self-expression through engaging customization experiences, including custom motorcycle showcases and an elevated garage environment that celebrates the craftsmanship behind custom builds. Anchored by a storytelling installation highlighting Harley-Davidson’s racing and performance heritage, the experience connects the brand’s iconic past with the creativity and individuality that define it today.

“Customization through parts and accessories is core to the Harley-Davidson brand and ownership experience, making the SEMA Show a natural fit,” said Bryan Niketh, chief operating officer of Harley-Davidson Inc. “We’re excited to be part of the expanded Powersports section and look forward to connecting with riders there.”

Honda
The Honda Racing Corporation (HRC) booth at the 2026 SEMA Show will bring together the worlds of two-wheel and four-wheel performance in a dynamic showcase of HRC’s racing heritage and future. Attendees will get an up-close look at championship-winning performance, new original merchandise for sale and authentic HRC Performance Parts developed for street, track and off-road enthusiasts.

The display highlights HRC’s growing product business, including performance products, merchandise and memorabilia. Interactive experiences and special appearances will give fans even more ways to connect with the people, engineering and competitive spirit behind HRC. Attendees can expect a few surprises that demonstrate how HRC continues to turn lessons learned through racing into new possibilities for customers.

“SEMA brings together the people who are most passionate about performance, innovation and personalization, making it the perfect place for HRC to share what we learn through racing,” said Jon Ikeda, senior vice president of Honda Racing Corporation USA. “The HRC display celebrates our championship heritage while offering a glimpse at how that experience can inspire new products and possibilities for Honda and Acura customers.”

Mitsubishi
“Mitsubishi is back, with our bold Momentum 2030 business plan providing the roadmap for our future,” said Mark Chaffin, president and CEO, Mitsubishi Motors North America, Inc. “The plan calls for at least one all-new or significantly revised vehicle every year through fiscal-year 2030, while building a bolder, more distinctive Mitsubishi brand with a stronger identity and presence. At the heart of that future is our four-wheel-drive heritage and an unmatched record of success in the Dakar Rally and World Rally Championship, a legacy that will help inspire the exciting new models to come. Our return to the SEMA Show, with our first official presence since 2012, is more than a return — it’s a stake in the ground for the future of Mitsubishi Motors in America.”

Mopar/Stellantis
“Mopar is shifting the West Hall into high gear with an all-new home, bold concept vehicles, head-turning builds and a few unexpected surprises, all showcasing the creativity, innovation and performance engineering that powers our brands,” said Darren Bradshaw, senior vice president of Mopar North America. “There is no stage like the SEMA Show to ignite our passion for customization and performance, connect with enthusiasts and demonstrate the impressive breadth and depth of our quality-tested, factory-backed portfolio of parts and accessories.”

Nissan
Nissan’s 2026 SEMA Show display celebrates the passion of the enthusiast community with a collection of concept vehicles that blend creativity, capability and customization. Spanning heritage-inspired performance builds, off-road adventurers and motorsports-driven projects, the lineup showcases the spirit of customization that continues to inspire Nissan enthusiasts on and off the road.

Toyota
“SEMA is where creativity, performance and possibility come together,” said Owen Peacock, general manager of Toyota Marketing. “It’s the perfect venue to showcase the versatility of Toyota vehicles and explore what’s possible when imagination meets capability. From everyday driving to the next big adventure and beyond, these builds demonstrate how Toyota vehicles and its portfolio of powertrains and accessories can meet a wide range of needs while inspiring new ways for customers to make them their own.”

“Attendees will find a wide range of manufacturer experiences and where their products are headed into the future, from concept vehicles and custom builds to performance parts, accessories and interactive displays,” said Andy Tompkins, SEMA trade show director. “They will be able to compare approaches, talk with manufacturer representatives and gather ideas they can apply to their own businesses and projects.”

Qualified attendees are encouraged to register now and maximize their ROI. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

ROGERS, AR (10.08.26) – Creative Audio participated in Bikes, Blues & BBQ from September 30 through October 3, connecting with motorcycle enthusiasts and providing on-site audio installations at Pig Trail Harley-Davidson.

Throughout the rally, Creative Audio worked with motorcycle audio brands including Cicada Audio, Diamond Audio, Soundstream and Rockford Fosgate. Attendees had the opportunity to explore audio upgrades, discuss equipment options with the team and have systems installed while enjoying the event.

The Creative Audio team helped riders find solutions suited to their motorcycles and listening preferences, bringing its installation expertise directly to the rally. Its presence at Pig Trail Harley-Davidson provided an opportunity to meet customers, connect with fellow riders, and work alongside brands serving the motorcycle audio community.

Creative Audio Team members on site at the crazy busy event included Chris King, Chad Weeden, Jordan Jacobi, Troy Saylor, Austin Chewning, Trevor Thrash, Mike Kane and Curran Hicks.

Creative Audio thanks Pig Trail Harley-Davidson, the participating brands and everyone who stopped by during Bikes, Blues & BBQ. The company appreciates the support and looks forward to connecting with riders at future events.

For more see creativeaudio.net

BOCA RATON, FL (10.07.26) – As a valued ZZ2 Dealer, we want to make sure you’re always receiving your approved ZZ2 dealer pricing when ordering online.

Before browsing products or checking out at ZZ2.com, please make sure you are logged in using the email address associated with your dealer account. (if you do not know it please feel free to email us at sales@zz2.com)

When you’re not logged in, the website may display standard pricing instead of your dealer pricing which can result in wrong pricing.

It’s simple:

• Visit ZZ2.com
• Log in with your approved dealer email
• Shop with your dealer pricing displayed
• Add your products to the cart and check out
• As always you may use the authorized card on file.

LOG IN TO YOUR DEALER ACCOUNT

Thank you for being a valued ZZ2 Dealer and for your continued partnership with ZZ2. If you need any further assistance with this feel free to reach out to us to help out in any way.

Get in touch with our sales team today at 929-220-1212 or sales@zz2.com.

DIAMOND BAR, CA (10.07.26) – Attendees at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas, can develop new skills, connect with industry leaders, and gain practical insights to help grow their businesses through this year’s SEMA Education Program. More than 90 sessions will take place Tuesday, Nov. 3, through Thursday, Nov. 5, covering key topics and trends impacting professionals across the automotive and powersports industries.

Sessions will cover business, technical, and industry-specific subjects, including leadership, emerging technologies, off-road, powersports, and career development. The Off-Road Business Association (ORBA) will present Driving Change: Women Shaping the Future of Off-Road, bringing together female leaders to discuss leadership, innovation, mentorship, and opportunities ahead. In the Emerging and Executive Leadership track, Dale Carnegie sessions will cover practical listening and leadership skills, along with how leaders can use AI while maintaining trust and engagement.

“Time away from your business must deliver real value. The SEMA Show Education Program gives attendees practical insights and strategies they can apply immediately to make smarter decisions about where to invest and how to grow,” said SEMA Vice President of Events Tom Gattuso. “SEMA Education, combined with the opportunity to discover products and connect with suppliers, makes the Show an essential business-planning tool.”

As part of the broader SEMA Education offering, marquee partners will offer targeted education for a variety of aftermarket communities. For the first time, the Auto Film Mastery Conference will take place at the Show. Designed for window tinters, paint protection film installers, automotive detailers, and other restyling professionals, the one-day conference will be held Monday, Nov. 2, in the North Hall of the Las Vegas Convention Center, one day before the Show opens.

Other partner-led programs from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA), and Society of Collision Repair Specialists (SCRS) will provide specialized training for collision repair and installation professionals. The Collision Repair Stage (booth No. 32145) in South Hall Upper, along with learning centers such as the FutureTech Studio (Central Hall No. 24401), and ADAS Showcase (South Hall Upper No. 31200), will highlight the latest in repair, ADAS, alternative propulsion, and mobility.

“SEMA Show Education reflects the breadth of the automotive aftermarket and the wide range of professional fields that make up this industry,” said SEMA Trade Show Director Andy Tompkins. “Whether attendees are looking for business strategies, technical information, leadership development, or insights into the future of the industry, our education program gives them another way to make the most of their time at the Show.”

Most sessions are first come, first served and free of charge. Attendees can build a customized schedule and register for paid sessions through the Show Planner tool. Explore the full 2026 SEMA Show Education Program at www.semashow.com/education.

For more information about the 2026 SEMA Show or to register, visit www.semashow.com. The 2026 SEMA Show floorplan is available at www.semashow.com/floorplan.