Pioneer Electronics Appoints The Wholesale House

TORRANCE, CA (03.25.26) – Pioneer Electronics (USA) Inc., a leading provider of aftermarket mobile electronics, is excited to announce the appointment of The Wholesale House as the exclusive distributor for the Wisconsin and Northern Illinois territories. The Wholesale House succeeds House Electronics after a long and valued partnership.

In addition to these exclusive territories, The Wholesale House has been assigned coverage for Michigan, Indiana, Ohio, Kentucky and West Virginia. This transition reflects Pioneer’s commitment to strengthening market reach, efficiency, and the overall customer experience across the region. The Wholesale House will bring enhanced speed and robust dealer support to drive improved service levels.

Larry Rougas, Revenue & Growth Officer and Executive Vice President at Pioneer Electronics (USA) Inc., expressed enthusiasm about the newly minted relationship. “We are delighted to have assigned The Wholesale House to these important markets,” said Rougas. “Their dedication to speed, coverage, and high levels of dealer satisfaction will assist the Pioneer brand and undoubtedly improve the customer experience.”
 

Mark Yoder, President of The Wholesale, stated, “This is a tremendous opportunity for The Wholesale House. We appreciate the opportunity to better serve Pioneer in the territories we know so well.”

For inquiries, please email: info@twhouse.com or call 419-542-7739.

Hifonics BRUTUS BG Delivers BIG POWER

LIBERTYVILLE, IL (03.25.26) – MASSIVE in power — BRUTUS BG amplifiers deliver the legendary Hifonics performance you expect — with a NEW built-in VU Meter and dual toroidal transformer PWM power supply. Get ready to raise your amplifier game through BRUTUS GAMMA innovation.

Hifonics BRUTUS BG amplifiers feature mass-loaded extruded aluminum heat sinks that result in better thermal management and output performance. In addition, every BRUTUS BG amplifier comes innovated with MOSFETS designed for higher output power gainsand fast thermal dissipation, making your audio cleaner and sharper.

To learn more, click here.

The VOXX ‘Dash Cam Sold Here’ Banner Is Up At Security Sound Systems

HAVERHILL, MA (03.24.26) – The VOXX ‘Dash Cam Sold Here’ banner is sent to every dealer that orders the VOXX ADAS ACADC5 AI dash cam with Blindspot detection. The banner can be placed on a showroom wall, window or on an outside wall. The key is to create visibility to connect with consumers to create awareness for this important category.

Matt Herold, Trent Partners New England, was recently at Jonathan Maroun’s Security Sound Systems in Haverhill MA to conduct a training and snapped an image with Jonathan stretching out his store’s ‘Dash Cam Sold Here’ banner. After the snow cleared, Jonathan put the banner on the outside wall of his building to attract visibility to let consumers know about this very important category. “Jonathan and the crew really connect and inform their customers about products to make their time behind the wheel more enjoyable and safer with aftermaket upgrades.”

Jonathan Maroun stretches out the Dash Cam Sold Here banner in the showroom.

The new ADAS ACADC5 4K dash cam sets a new benchmark for advanced driver safety. Featuring both front and rear cameras with crystal clear recording, the system integrates LED and visual indicators to support its AI driven safety alerts. The ACADC5 provides forward collision, rear traffic and pedestrian warnings along with lane departure monitoring, a visual bumper and stop and go notification. Through the VOXX ADAS app, users can easily access and manage dash cam footage and storage.

Banners of the outside of the building highlighting products available inside.

“It’s super that VOXX has the ‘Dash Cam Sold Here’ program in place for retailers. In addition with reps in the field like Matt we stay up to date on the latest information from VOXX. We placed our ‘Dash Cam Sold Here’ banner high up on our building wall and have already had comments” Jonathan relayed.

The ‘Dash Cam Sold Here’ banner program is a perfect example of vendors, reps and dealers working together to connect with consumers.

For more see voxxelectronics.com.

MECA Strengthens Competition Standards with Judge Training in Sawyer, MI

SAWYER, MI (03.24.26) – The Mobile Electronics Competition Association (MECA) recently concluded a high-impact judge training session in Sawyer MI reinforcing its commitment to technical precision and industry-wide collaboration.

Bud and Shannon Ballinger conducting the MECA Judges trading.

Commitment to Consistency
A group of nine dedicated participants attended the session, including new recruits entering the judging ranks and veteran officials completing their biennial updates. The primary objective of the training was to ensure consistent judging standards across the organization, a vital component in maintaining MECA’s reputation for fair and accurate competitive evaluation.

Industry Support & Team Building
In a show of industry solidarity, Brett Barnes of Prodigy Audio was in attendance to support the MECA team. Barnes’ participation focused on team building and leadership, bridging the gap between manufacturer expertise and competitive officiating. His involvement underscores the importance of a unified industry front in elevating the car audio experience for competitors and fans alike.

The “MECA Family” Atmosphere
Highlighting the community-driven spirit of the organization, the training was hosted by Bud and Shannon Ballinger. To promote a collaborative and relaxed environment, the Ballingers hosted the event in a local Airbnb rather than a traditional classroom. This unique setting was chosen to foster the “MECA family” atmosphere, encouraging mentorship and a shared passion for mobile electronics.

Consistency is the heartbeat of what we do,” said a MECA representative. “By bringing our judges together with industry leaders like Brett Barnes in a setting that feels like home, we ensure they are not just learning the rules, but also the culture of integrity and family that MECA stands for.”

For more information on upcoming events or to learn how to get involved, visit www.mecacaraudio.com

SEMA Sets March 27 Priority Deadline for 2026 Show Exhibit Space Selection

DIAMOND BAR, CA (03.24.26) – The SEMA Show has officially issued the “First Call” for automotive aftermarket manufacturers aiming to secure their footprint at the 2026 SEMA Show, taking place Nov. 3-6, 2026, in Las Vegas, Nev. Companies looking to take advantage of Priority Space Selection should submit their exhibitor applications by the March 27, 2026, deadline.

The SEMA Show remains the premier global event for automotive aftermarket, and the Priority Space Selection process is the best way for exhibitors to influence their specific location on the floor plan. With more than 153,000 attendees, 2,600 media and content creators, and 70,000 buyers and decision-makers expected to attend in 2026, the demand for high-visibility real estate is expected to be at an all-time high.

“The SEMA Show floor is more than just an exhibit space; it’s a strategic asset for brands,” said Tom Gattuso, SEMA Vice president of Events. “Submitting by the March 27 deadline ensures that our partners have the best opportunity to position themselves in front of the global buyers and media that define this industry.”

Why the March 27 Deadline Matters:

  • Priority Ranking: Applications received by this date are assigned a selection time based on seniority points.
  • Strategic Positioning: Early applicants get first pick of hall placement, corner spots, and high-traffic corridors.
  • Integrated Marketing: Early registrants gain immediate access to SEMA’s promotional tools and pre-Show media opportunities.

Following the March 27 priority deadline, the space selection process will begin. While the SEMA Show will continue to accept applications after this date, those submitted by the deadline are guaranteed a position in the initial selection queue to secure their preferred location on the 2026 Show floor.

Prospective exhibitors can submit their applications at www.semashow.com/exhibitor.

The Atlanta Short Track Continued The 2026 Flat Track Series

SENOIA, GA (03.23.26) – The adrenaline-packed action with the thunderous roar of Flat Track motorcycle racing returned to Senoia Raceway in Senoia GA on Saturday, March 21. This was Round 3 of the 2026 Progressive Flat Track Championship for the nation’s top riders go for glory on the legendary clay oval.

Action on the track in the afternoon.
Action on the track at night

Whole families enjoyed a full day of thrills and entertainment featuring live music, Kid zone, giant video screens for unbeatable views, vendor midway plus a wide variety of food and beverage options. KICKER was Livin’Loud trackside, and through announcers spotlighting KICKER products through the event.

KICKER had a booth showcase in their products close to the entrance.
KICKER KMTC Tower Speakers broadcast event action to the audience and pits.

Lorin Morrell, Maddog Media, was trackside with a large KICKER display area near the front entrance. Morrell stated “Action in the booth was very strong throughout the day. In the local area there are many bikers and the season is ramping up as KICKER is providing more products for bikes than ever. Also in the rural area there are so many truck on the road and KICKER has a wide variety of products for trucks…Marine too with lakes in the area. The stands were very close to being sold out plus the demographic of attendees was a perfect opportunity for experiencing KICKER’s wide variety of products.”

The stands were full and midway vendors offered many options for fans.

The next Flat Track event is the Ventura Short Track in Venture CA Saturday April 25th.

For more see kicker.com.

MasterTech Expo 2026 Delivers Record Energy, Global Attendance, & Next-Level Competition

MESA, AZ (03.23.26) –The MasterTech Expo 2026 once again proved why it is the premier hands-on event for aftermarket fabrication, installation professionals, and shop owners. With more than 40 educational sessions, high-energy live competitions, and attendees representing 15 countries across six continents, this year’s event, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz., set a new benchmark for innovation, craftsmanship, and community.

“From intensive training workshops to nonstop networking and live demos, the 2026 expo brought together the industry’s top fabricators, technicians, and manufacturers for a weekend focused on advancing skill sets and pushing creative boundaries,” said Bryan Schmitt, founder of MasterTech Expo and CEO, founder, and president of Mobile Solutions. “This year’s revamped Build-Off format and elevated competition structure drove massive engagement both on the show floor and across social media. The combination of real-time fabrication, expert-level execution, and audience interaction created a dynamic environment unlike anything else in the industry.”

Standout Competitions Take Center Stage

Two major competitions captured the attention of attendees and dominated social media conversations throughout the weekend.

The MasterTech Build-Off headline event featured a high-stakes live fabrication battle sponsored by Rockford Fosgate. Two teams of three competed over sever total hours (3.5 hours per day) to design and build a fully finished subwoofer enclosure, complete with trim panels, lighting, and fine installation details.

Massive HD screens broadcast every cut, adjustment, and design decision, creating an immersive, high-adrenaline experience for spectators. Hats off to both the Red and Silver teams—true brotherhood was formed. With an incredibly close margin in voting, the Silver Team took home the top honor.

Special recognition goes to Dalton Trainer, Austin Moore, and Chris Britton—all under 32, representing the next generation of elite fabricators making a serious impact on the industry.

Over two days, eight competitors for the Clean Wire Challenge were tasked with building a fully customized amp rack in just 3.5 hours, using materials and equipment supplied onsite by leading manufacturers, including Stinger and SoundsGoodStereo.com. The completed builds were displayed for attendee voting, showcasing precision wiring, creative layouts, and execution at the highest level.

2026 Winner: Pablo Cruz

Industry Awards Recognize Excellence

The expo celebrated outstanding achievements across the industry:
• Clean Wire Tech: Isai Hernandez
• Fabricator of the Year: Dave Koz, Titan Motoring (Nashville, Tenn.)

  • Recognized for advanced, high-end builds and integration of 3D modeling techniques.
    • Lifetime Achievement Award: Andy Wehmeyer, President of AudioFrog
  • Honored for decades of influence, including 17 years at Harman and leadership as one of the industry’s foremost DSP experts.
    • Best Sounding Vehicle 2026: Orca Design & Manufacturing, built by Sage Weir (Sounds Good Stereo, Mt. Juliet, Tenn.)
  • Honorable Mention — third-time award recipient
    • Best Training Experience: MSC
    • Best Booth Experience: MSC

Global Reach and Industry Impact

MasterTech Expo 2026 welcomed distributors and dealers from around the world, including: United States · Canada · Mexico · Puerto Rico · Peru · Germany · Italy · United Kingdom · South Africa · Taiwan · The Philippines · Malaysia · Singapore · Australia · New Zealand

This international presence continues to reinforce the expo’s role as a global hubfor knowledge-sharing, innovation, and collaboration.

A New Standard for Live Experience

The Clean Wire Challenge further highlighted the importance of precision and craftsmanship, delivering continuous inspiration for technicians at every level.

Looking Ahead

With record energy, growing international attendance, and overwhelmingly positive feedback from attendees, MasterTech Expo continues to raise the bar for what an industry event can deliver.

For more information, please visit www.mobilesolutions-usa.com.

Massive Audio Highlights the H82XX

LOS ANGELES, CA (03.23.26) – Massive Audio is spotlighting the H82XX, an 8-inch Hippo Series subwoofer built for enthusiasts who want serious output, durability, and musical control in a compact format.

Key Performance Highlights

  • 8″ subwoofer rated at 1400 watts RMS / 2800 watts peak.
  • 2.5″ dual 2-ohm voice coil for flexible wiring and strong thermal handling.
  • 170oz dual-stacked strontium motor with vented back plate and basket for heat dissipation.
  • Cast aluminum basket, heavy-duty triple tinsel leads, and direct input wire connection.
  • Kevlar-reinforced cone, fiberglass woven dust cap, foam surround, and 15mm X-max for controlled excursion.
  • 90.1 dB sensitivity with sealed and ported enclosure guidance available in the user guide.

“The H82XX was built for listeners who want serious low-end response from a compact woofer without giving up musical accuracy or daily reliability.” – John Velez

Built for Real-World Installs
The H82XX brings the Massive Audio Hippo Series approach to an 8-inch format that works well where space matters. Its motor strength, cone rigidity, and cooling design help deliver clean, authoritative bass for custom builds, daily drivers, and output-focused systems alike.

Dealer and Product Information
For product details, enclosure guidance, and dealer inquiries, visit Massive Audio or contact your Massive Audio sales representative John Velez. H82XX is part of the brand’s ongoing commitment to high-performance audio solutions built for enthusiasts and professionals.

Visit www.massiveaudio.com for more.

SEMA Expands 2026 Show with Dedicated Powersports Section to Unite Adventure Aftermarket

DIAMOND BAR, CA (03.20.26) – The Specialty Equipment Market Association (SEMA) is expanding the SEMA Show’s powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, held November 3-6 in Las Vegas. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.

The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs, and various recreational powersports vehicles.

“This expansion is a bold step forward in SEMA’s mission to serve the entire enthusiast ecosystem,” said Tom Gattuso, SEMA Vice President of Events. “Powersports has always been an integral part of SEMA’s DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our Show floor, we are creating a more powerful, unified resource for the aftermarket. This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources, and product discovery platform they need to thrive in a modern, evolving market.”

A Dynamic Activation in the West Hall — The Powersports / SxS / Lifestyle section will be anchored in the West Hall, utilizing a layout designed for long-term growth. The location offers unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group Trucks, Off-Road, and Powersports together, reflecting the “total package” approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

  • Motorcycles and Dirt Bikes
  • Side-by-Sides
  • Trailers and Tow Vehicles
  • Related Adventure Lifestyle Gear and accessories

New and returning manufacturers are already showing excitement for the expanded section. “We’re proud to represent KYT Helmets at SEMA 2026,” said TJ Jira, Chief Executive Officer of KYT Americas. “We believe it’s an opportunity to elevate powersports and bring more visibility to our brand in the market.”

An Integrated Attendee Experience — For attendees, the new layout enhances business opportunities by placing complementary products in a single, high-energy destination.

“Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work,” said Andy Tompkins, SEMA Trade Show Director. “By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market.”

Market-Aligned Synergy — SEMA’s membership is already a powerhouse in the powersports sector. According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47% of retailers and installers sell to these segments.

Beyond the Show floor, SEMA offers members tools to modernize their businesses, including data resources, technical services, and a powerful unified voice to protect the industry’s future. Through the acquisition of the Off-Road Business Association (ORBA), SEMA has strengthened its presence in Washington, D.C., and Sacramento, Calif., to fight for land-use protection and motorized recreation access — issues that are critical to the survival of the powersports industry.

The new section allows the entire ecosystem to gather, learn about the latest products, take part in cutting-edge education to grow businesses and careers, and unite to solve opportunities and challenges facing the powersports marketplace.

Important Deadlines:
Interested exhibitors can learn more and reserve a booth at www.semashow.com/powersports, or by contacting Mike Ausec, Industry Sales Director, Powersports / Lifestyle at mikea@sema.org or 714-213-1584.

Attendee and buyer registration opens on May 4; to sign up for notifications, visit here.

For more information, visit www.semashow.com.

KICKER Engages with Future Automotive Professionals Through SkillsUSA Partnership

Aaron and Jacob –STILLWATER, OK (03.20.26) – KICKER strengthened its commitment to technical education by visiting Franklin Technology Center in Joplin, Missouri, on February 19. KICKER Training representatives Aaron Malin and Jacob Luckey conducted an interactive session with automotive students as part of the SkillsUSA national workforce program.

KICKER’s Aaron Malin (left) and Jacob Luckey conduct class at FTC in Joplin.

This was the second time KICKER has partnered with instructor Joe Flynn’s class in the last three years. The session included an overview of KICKER, fundamentals of car-audio systems, listening demonstrations, and hands-on activities. Students assisted in setting up the KICKER’s SkillsUSA amplifier and subwoofer training rigs. Several pairs of KICKER earbuds were awarded as prizes to participating students.

Jacob assists – KICKER trainer Jacob Luckey (center) helps students with their project.

“We enjoy working with the students at the technical schools,” Malin said.  “Many don’t know that car audio can be a very exciting and lucrative career. Everyone loves music!”

Flynn, the automotive mentor at Franklin Technology Center, noted, “Our students had a great opportunity to learn from Aaron and Jacob, who taught them the science behind mobile electronics and the proper way to wire and set up an audio system for the best performance.”

KICKER’s outreach highlights the company’s dedication to inspiring the next generation of mobile-audio enthusiasts and professionals. Through such initiatives, KICKER aims to showcase the rewarding opportunities in the car-audio industry and support hands-on learning in automotive technology programs.

Visit kicker.com for more.