SEATTLE, WA (10.23.26) – Firstech, an industry-leader in vehicle security and convenience solutions, officially announced pre-orders for the company’s newest flagship dash camera: the Momento M8 Ultra (MD-8500). Combining true 4K video resolution, advanced HDR processing, and breakthrough front-and-rear radar sensors, the Momento M8 Ultra sets a new standard in video security.

With rising repair costs and surging insurance premiums, drivers face increasing risks from fraud, accident disputes, and hit-and-runs. The Momento M8 Ultra is engineered to provide uncompromising protection in all of these situations – pairing breakthrough video clarity with ultra-low battery draw to eliminate the problems long associated with traditional dash cameras.

Key Highlights of the Momento M8 Ultra

• 4K Video with HDR, Powered by Sony STARVIS 2: As the recognized gold standard for automotive surveillance, the M8 Ultra’s Sony STARVIS 2 image sensor delivers native 4K recording with class-leading low light sensitivity. Enhanced with High Dynamic Range (HDR) recording, the M8 Ultra dynamically balances exposure in harsh sunlight, glare, and nighttime environments to capture critical details on video.
• Battery-Efficient “Eco Mode” with Dual Front & Rear Radar: Traditional dash cameras with “parking modes” rely on image processing for motion detection, which quickly depletes a vehicle’s battery. M8 Ultra introduces front and rear radar motion sensing, otherwise known as “Eco Mode”, slashing parking mode battery consumption by more than 90% compared to conventional parking modes. Firstech offers other Momento dash cameras that support “Eco Mode” on the front camera only.
• 128GB High-Capacity Storage and Seamless App Connectivity: The Momento M8 Ultra comes standard with a high-performance 128GB MicroSD card and adapter. Users can instantly download or share incident videos stored on the memory card via the free Momento Dash Cam Viewer app, available for iOS and Android devices.

The Momento M8 Ultra will carry a suggested retail price (MSRP) of $499.99, which includes front and rear cameras, hardwire installation kit, 2-year warranty, and 128GB MicroSD card. Authorized Momento dealers can place pre-orders immediately through myFirstech.com and participating regional distributors.

For more information about Momento dash cameras, please visit www.momentocam.com or contact a Firstech sales representative.

PHOENIX, AZ (10.23.26) – MTX, a MiTek Electronics and Communications company, is excited to announce its return to the 2026 SEMA Show, where the brand will showcase an extensive range of audio products, with a special focus on its latest signal processing technology. Attendees can visit MTX at Booth #10753, which will also feature two custom vehicles equipped with MTX audio systems.

MTX will showcase its signal processor lineup, including the TL-8.8DSP 8-Channel Digital Signal Processor, TL-4.5L Line Output Converter, and TL-DBE Digital Bass Enhancer. Of particular focus is the TL-8.8DSP, which gives installers advanced control over system tuning and sound customization through its intuitive software interface. Together, the lineup provides solutions for factory audio integration, signal optimization, and advanced sound tuning. Attendees will also have the opportunity to experience the TL-8.8DSP in action in a custom vehicle on display.

The booth will feature a 1992 Chevrolet Silverado Single Cab OBS, owned by Humberto Marin, with audio work by Steve Chapman of FABWORX. Joining it will be a 1969 Chevrolet Camaro Wide Body, owned by Ben Black, with audio work by Andrew Evans of FabricatedLV. Both vehicles represent the combined efforts of their owners, audio builders, and the other professionals who contributed to each project.

MTX will also display its latest product releases and a wide selection of audio solutions for mobile, powersports, and marine applications, including amplifiers, subwoofers, speakers, and ThunderLink wiring and accessories.

The 2026 SEMA Show takes place November 3–6 at the Las Vegas Convention Center in Las Vegas, Nevada. Visit MTX at Booth #10753 to explore the product lineup, see the custom builds, and connect with the MTX team.

For more information about MTX Audio or to find a dealer, visit www.mtx.com.

DIAMOND BAR, CA (10.22.26) – The 2026 SEMA Show, Nov. 3-6, will bring live motorsports action to the Las Vegas Convention Center through ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt performances. Programming will continue Friday evening at SEMA Fest, giving industry professionals and automotive enthusiasts distinct ways to experience vehicle performance, driver skill and enthusiast culture.

“Live motorsports activations are a defining part of the SEMA Show because they allow attendees to experience the industry’s innovation, performance and culture in motion,” said SEMA Vice President of Events Tom Gattuso. “They give attendees another way to discover what is possible across the automotive aftermarket.”

Motorsports activations include:

SEMA Show
RAYS Wheels – Silver Lot 3
RAYS Wheels will offer ride-along experiences with professional drivers in vehicles equipped with the company’s performance wheels. The activation will give participants an opportunity to experience the vehicles’ handling and responsiveness firsthand.

National Motor Fest Smoke Show – Diamond Lot
The National Motor Fest Smoke Show will bring horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience will put attendees close to the vehicles, personalities and action that define National Motor Fest.

One Nation Racing Outlaw Series – Diamond Lot
One Nation Racing will bring the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.

OPTIMA Unleashed – Bronze Lot
OPTIMA Unleashed will bring the brand’s high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Tuesday and Friday.

On Wednesday and Thursday morning, the OPTIMA Ultimate Street Car Invitational event will feature 100 custom built racecars competing in a variety of challenges such as Speed Stop and Design & Engineering to be crowned the Ultimate Street Car. This is the culmination event to an entire season of OPTIMA’s Ultimate Street Car race series.

SEMA Fest
Globe of Death
The Globe of Death will feature motorcycle riders performing at high speed inside a spherical steel structure. Combining precise timing, close-quarters riding and dramatic action, the attraction will add high-intensity stunt performance to the public celebration.

OPTIMA Unleashed
On Friday evening, OPTIMA Unleashed will continue at SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of automotive enthusiast culture. Multiple demonstrations throughout the evening will give attendees several opportunities to experience the live drifting action.

Supercar Saturdays Florida
Supercar Saturdays Florida will return to SEMA Fest with a curated collection of rare hypercars, supercars and exotic vehicles. The display will give attendees an up-close look at some of the world’s most exclusive performance vehicles and another dimension of contemporary car culture.

“Industry professionals don’t just attend the SEMA Show; they experience it,” said SEMA Trade Show Director Andy Tompkins. “The outdoor activations give attendees opportunities throughout the week to see professional drivers, purpose-built vehicles and leading performance brands in action.”

On Friday, Nov. 6, members of the public may purchase Friday admission to the SEMA Show and SEMA Fest and experience the full range of automotive attractions. Friday access allows enthusiasts an opportunity to explore the SEMA Show, experience outdoor motorsports activations and then continue the evening at SEMA Fest for additional automotive experiences and live entertainment.

To learn more or register, visit www.semashow.com.

The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA’s Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.

TEMPE, AZ (10.22.26) – Mobile Solutions is proud to announce the release of its new Truck Trim Series, a professional fabrication template system designed to help custom shops and installers transform standard under-seat subwoofer enclosures into premium, custom-styled installations while reducing fabrication time and creating new profit opportunities.

“Developed specifically for production-minded fabrication shops, the Truck Trim Series provides a faster, more consistent approach to creating dimensional front-panel designs, custom press grilles, and layered upholstery accents,” explained Bryan Schmitt, President of Mobile Solutions.

Less time designing. More time building. More opportunities for profit.

With three distinctive designs — Switch Back, Highline, and Overdrive — fabricators can offer customers a wide range of custom styling options without starting every project from scratch.

Built for the Way Custom Shops Work

In today’s competitive installation market, shops need solutions that deliver professional results while maximizing production efficiency. The Truck Trim Series addresses that challenge by providing precision-engineered templates that simplify layout, alignment, and fabrication. Each design features multiple interchangeable components that can be used together or independently, allowing fabricators to create unique combinations of materials, colors, textures, and dimensional accents.

“From clean, OEM-inspired finishes to aggressive, performance-driven designs, the system helps shops elevate the appearance and perceived value of their enclosure builds,” Schmitt continued. “Designed with universal applications in mind, the Truck Trim Series accommodates a wide range of popular full-size and midsize trucks, including Ford, Chevrolet, GMC, Ram/Dodge, and Toyota.”

Three Distinct Designs. Endless Possibilities.

• SWITCH BACK — Dynamic styling with sharp transitions and aggressive contours
• HIGHLINE — Clean, refined lines for a premium, modern appearance
• OVERDRIVE — Bold, performance-inspired styling designed to make a statement

Each design provides a unique foundation for creating custom enclosure trim panels, giving shops the flexibility to develop their own signature appearance.

Precision Tools. Faster Production. Professional Results.

The Truck Trim Series incorporates several fabrication-focused features designed to simplify the building process:

• Engineered 1/16in. Gap Control: Provides consistent spacing to accommodate layered upholstery materials, including vinyl and leather.
• Custom Storage Plate: A purpose-built organization system keeps template components secure, accessible, and ready for the next project, with vertical or horizontal storage options.

Turn Everyday Enclosure Builds Into Premium Upgrades

The Truck Trim Series allows fabricators to offer customers additional styling packages, incorporate premium upholstery materials, and create high-value visual upgrades with less design and layout time.

Instead of spending hours developing a new trim-panel concept, shops can start with an engineered foundation and focus their time on material selection, craftsmanship, and finishing details.

A Fabrication Solution, Not Just Another Template

“With the introduction of the Truck Trim Series, Mobile Solutions continues its commitment to developing innovative tools and training solutions that help professional installers work smarter, improve efficiency, and deliver exceptional results,” Schmitt concluded.

Visit www.mobilesolutions-usa.com for product details and ordering information.

FLOWERY BRANCH, GA (10.20.26) – Sonobrands LLC is the authorized distributor of SounDigital car audio amplifiers for the Southeast United States. Sonobrands works directly with the manufacturer behind SounDigital, a Brazilian brand sold in more than 50 countries.

Sonobrands carries the SounDigital amplifier lineup, including the flagship XP Series and the EVO6 Series. Inventory ships from the company’s warehouse in Flowery Branch, Georgia, for fast turnaround to brick-and-mortar dealers across the region. Sonobrands also provides bilingual (English/Spanish) sales and technical support.

“SounDigital has earned a loyal following in this market through years of strong product and the work of those who came before us, and we take that responsibility seriously,” said Joe Cuartero of Sonobrands LLC. “Our commitment to the dealer network is simple: deep inventory, fast turnaround, real technical support, and the kind of partnership this industry runs on.”

Sonobrands sells only to brick-and-mortar retail and installation dealers. Every unit is serial-tracked from import to dealer to support warranty service and protect authorized retailers.

Dealers can apply through the Sonobrands B2B dealer portal at carandproaudio.com.

For more information or to become an authorized SounDigital dealer, visit carandproaudio.com, email sales@carandproaudio.com or call (678) 288-5256.

NEW YORK, NY (10.20.26) – SiriusXM will deliver fans across North America the most comprehensive audio coverage of the NBA, offering live broadcasts of every NBA game from Opening Night through the NBA postseason and The Finals, as well as daily NBA talk programming every day of the year on the exclusive SiriusXM NBA Radio channel.

The 2026-27 NBA season begins with a star-studded tripleheader tomorrow, October 20. At 3:00 pm ET Jayson Tatum and the Boston Celtics visit the Detroit Pistons and one of the league’s brightest young stars, Cade Cunningham, at Little Caesars Arena. At 7:00 pm ET in New York’s Madison Square Garden, Jalen Brunson and the reigning NBA Champion Knicks host the Philadelphia 76ers and a new-look roster that now features LeBron James and Jaylen Brown. Then at 9:30 pm ET, Shai Gilgeous-Alexander and the Oklahoma City Thunder travel to San Antonio to take on the reigning Western Conference Champion Spurs and the generational talent of Victor Wembanyama at the Frost Bank Center.

All three matchups will air on the SiriusXM NBA Radio channel, which is available to listeners nationwide in their cars (channel 86) and on the SiriusXM app.

Every NBA game, from the regular season through The Finals, is available to SiriusXM listeners. Those listening via the SiriusXM app, or in vehicles equipped with SiriusXM’s latest generation 360L radios, get the added benefit of being able to access both the home and visiting team broadcasts for every matchup.

Listeners get NBA programming – including every game broadcast – with SiriusXM’s most popular subscription plans, including Platinum, All Access and Music & Entertainment, as well as SiriusXM’s new sports-focused subscription plan, SiriusXM Sports Pass, priced at $5 per month.

Throughout the year, fans can follow all the latest NBA news on the exclusive SiriusXM NBA Radio channel. The channel’s daily lineup features talk shows hosted by former players, coaches, executives and other league experts, and fans can call in to be a part of the conversation each day.

SiriusXM NBA Radio’s daily weekday schedule features “The Starting Lineup,” hosted by Frank Isola and former NBA center/forward Brian Scalabrine, “Give and Go,” with Zach Harper and former NBA guard Antonio Daniels, and “NBA Today” with Justin Termine and former NBA guard/forward Eddie Johnson.

Listeners additionally hear analysis from former players, coaches and front office executives including Robert Parish, Ryan McDonough, Greg Anthony, Amin Elhassan, Rosalyn Gold-Onwude, Sarah Kustok, Rick Mahorn and Sam Mitchell.

SiriusXM NBA Radio voices also include a number of league insiders and radio veterans including Gerald Brown, Brian Geltzeiler, Vince Goodwill, Jason Jackson, Mitch Lawrence, Gary Washburn, Joe Vardon, Ben Lyons, David Shepard and Marc Stein.

In the lead up to the start of this season, SiriusXM NBA Radio produced preview shows focused on each of the 30 NBA teams, with SiriusXM hosts interviewing coaches, executives and star players, and providing an inside look at each squad as they prepare for tip off. Fans can access their favorite team’s show on demand on the SiriusXM app here: sxm.app.link/NBAseasonpreview2026

STURBRIDGE, MA (10.19.26) – Steven Sanchez, SoReal Sounds, made the short 60 mile trip from his store in Stoneham MA to attend the GoFast Winter Summit in Sturbridge on Wednesday, October 14th. SoReal Sounds is a very proactive retailer. Sanchez stated “I always try to make time for industry events and training opportunities because there’s always something new to learn, whether that’s a new product, installation technique or simply connecting with others in the industry.”

Continuing, “There’s always one nugget that I find at an industry event that I can use to help drive overall business in my store.”

At the GoFast Winter Summit the Diamond Audio and Cerwin-Vega booth stood out with Bob Chanthavongsa and Ryan Klein showing the latest for hot motorcycle audio. Additionally Sanchez attended the VOXX Snake Pit Training by Justin Gear. Time with Lucas Lighting, WavTech and Memphis Audio spotlighting products in their booths also drew interest.

“The Dash Cam category is strong and I picked up a large ThinkWare banner that I placed on the wall at my store the very next day along with a showroom standup. I have attended many GoFast Expos. Certainly thank Bob Hernandez and all at GoFast Solutions” Sanchez concluded.

For more see sorealsounds.com

CERRITOS, CA (10.16.26) – SoundSkins Global, a leading innovator in high-performance sound dampening and insulation solutions for the 12V and automotive industries, is proud to announce Ultimate Marketing as a distribution partner for the Southeastern United States. Effective immediately, authorized 12V dealers across North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, and Tennessee can order the full SoundSkins product line through Ultimate Marketing.

Ultimate Marketing is a family owned, dealer-only 12V distributor and manufacturer’s representative that has served the Southeast since 2003. Headquartered in West Columbia, South Carolina, the company supplies authorized dealers across car audio, motorcycle audio, marine, powersports, golf cart, lighting, OEM integration, security, and installation accessories.

Adding SoundSkins gives Ultimate Marketing dealers a single source for the brand’s complete catalog: vehicle-specific pre-cut sound deadening kits, universal sound deadening and insulation materials like SoundSkins Pro, Classic, Heat Shield, Wavy Foam and more, and vehicle-specific and universal SoundSkins enclosures. Because each kit is pre-cut for an exact vehicle, dealers can stock fast-moving applications, cut install time, and reduce material waste.

“Ultimate Marketing has built its business on relationships and technical support, not just moving boxes,” said Dennis Garcia, COO at SoundSkins Global. “That is exactly the kind of distribution partner we want carrying SoundSkins into the Southeast, where dealers can count on real product knowledge behind every order.”

For more information about SoundSkins Global and its product lineup, visit www.soundskinsglobal.com.

To learn more, click here.

LIBERTYVILLE, IL (10.16.26) – BRUTUS BRL amplifiers are built to bring serious Hifonics power to your customer’s audio system. Engineered for stronger, more efficient performance, the Hifonics BRL series delivers a clean, controlled output needed to push speakers and subwoofers harder while maintaining overall higher sound quality.

Ultra-Fi MOSFETs are designed to support high output power while managing heat, helping every BRUTUS BRL amplifier
to bring out the best in music. Combined with Class-D amplification, the Hifonics BRL Series delivers BIG POWER across a wide frequency range.

A built-in VU meter provides a visual look at amplifier output, whileIntelligent Power Management helps maximize amplifier performance and overall efficiency in sound.

To learn more, click here.

TEMPE, AZ (10.15.26) – MasterTech Expo is proud to announce a new partnership with the International Auto Sound Challenge Association (IASCA), bringing competitive sound quality, installation excellence, and industry education to MasterTech Expo 2027, taking place March 11–14 at the Mesa Convention Center and Delta Hotels Mesa in Mesa, Ariz. This collaboration brings together two organizations committed to advancing the mobile electronics industry through education, innovation, and professional development.

“MasterTech Expo has always focused on bringing the best education, technology, and industry professionals together under one roof,” said Bryan Schmitt, founder of MasterTech Expo and CEO, founder, and president of Mobile Solutions. “Adding IASCA competition creates another exciting opportunity for manufacturers, retailers, and installers to showcase their craftsmanship, demonstrate their products, and experience high-performance audio at the highest level.”

The partnership introduces three exciting additions to the event:
• IASCA Expo Vehicle Southwest Regional Championship
• 2027 Double Points Competition
• IASCA Competition Seminar

“Since the very first MasterTech Expo, I have believed that the venue, event, and audience create the perfect combination for a car audio competition,” said Harry Kimura – IASCA Managing Director. “MasterTech brings elite experts together for a consortium of teaching and learning. With the expanding curriculum of the ‘SQ Track’ at MasterTech, it feels like a natural fit to gather the best competition systems for the MasterTech Expo IASCA Shootout. This would bring a major Sound Off back to the Greater Phoenix area—a region deeply rooted in high-level car audio history (Rockford Fosgate, PPI, Orion, MTX, Xtant) and home to the first two IASCA Finals in the late 1980s. It is time to bring high-level competitions back to Arizona, and MasterTech Expo is the ideal place to do it.”

IASCA Expo Vehicle Southwest Regional Championship

One of the highlights of the partnership will be an exclusive Triple Point IASCA Sound Quality (SQC) and Installation Quality (IQC) Competition designed specifically for manufacturer and exhibitor demonstration vehicles participating in MasterTech Expo.

The competition will recognize outstanding sound quality, system design, and installation craftsmanship, providing exhibitors with an opportunity to showcase their vehicles and technologies in a professionally judged environment. The vehicle receiving the highest Sound Quality score will earn the prestigious Best of Show title and a 50-point bonus, providing enough points to automatically qualify for the IASCA World Finals. IASCA will also provide a complimentary membership to fulfill the membership requirement for qualification.

Judging will take place during the early morning hours before the trade show opens, allowing exhibitors to participate without interfering with scheduled training sessions or show activities.

2027 IASCA Double Points Competition

MasterTech Expo will also host an IASCA Double Points Competition alongside its Saturday Car Show. Open to qualifying competitor vehicles outside the exhibitor demonstration category, this event will follow IASCA’s traditional competition format, offering participants professional judging, valuable system feedback, and the opportunity to earn points toward IASCA championship standings.

Competitors will receive an evaluation from an IASCA judge and compete for official IASCA acrylic awards. By combining competitive sound quality with MasterTech Expo’s growing automotive showcase, the event will bring an additional level of excitement and engagement for competitors, attendees, manufacturers, and automotive enthusiasts.

IASCA Competition Seminar – Education Beyond the Competition

Education remains at the heart of both organizations. As part of the partnership, IASCA will present a dedicated educational seminar introducing retailers, installers, and industry professionals to the benefits of sound quality competition. The seminar will explore how businesses can leverage competition to promote their services, attract new customers, demonstrate installation quality, and build credibility within the mobile electronics community.

Attendees will also gain insight into IASCA’s scoring system, judging criteria, and competition formats. The session is designed to encourage greater industry participation while helping retailers and technicians understand how competition can become a valuable business and professional development tool.

Strengthening the Mobile Electronics Industry

IASCA and MasterTech Expo share a common vision of strengthening the mobile electronics industry by supporting manufacturers, promoting professional installation practices, and increasing consumer awareness of high-quality automotive audio products. IASCA’s commitment to industry growth is reflected in its Judges’ Mission Statement: “Helping Our Industry Grow Through Education and Awareness.”

Through this partnership, both organizations aim to inspire the next generation of mobile electronics professionals, recognize exceptional craftsmanship, and elevate the standards of automotive audio installation and system performance.

“Competition has always played an important role in advancing our industry,” added Schmitt. “It challenges professionals to improve their skills, creates opportunities for manufacturers to demonstrate their technology, and ultimately helps raise the level of quality throughout the industry. We’re excited to bring this experience to MasterTech Expo.”

Registration and additional event information are available at www.mastertechexpo.com. Attendees are encouraged to register early and plan their education selections and hotel stay.