LAS VEGAS, NV (11.09.26) – Canadian Distributor GEMSEN Distribution brought more than 20 of its top Canadian dealers to the SEMA Show last week, turning its annual dealer trip into a full VIP experience.
The trip kept last year’s popular format of guided booth tours led by GEMSEN and its vendor partners, giving dealers a look at the newest 12-volt products and brands, with direct access to the people behind them.
New for 2026, GEMSEN added VIP treatment throughout, highlighted by a VIP night at The Wizard of Oz at Sphere on Wednesday, November 4.
On Thursday, November 5, GEMSEN hosted its annual KICKER Champion Dealer celebration dinner, honouring the retailers leading KICKER’s growth in Canada. KICKER International Sales Manager Aziz Masri and Marketing Director Roger Demaree joined as special guests.
“This trip is our thank-you to the dealers who carry the KICKER brand every day,” said Mike Danbrook, KICKER Sales Manager. “This year we wanted every part of the experience to reflect the results they’ve delivered.”
“Our SEMA 2026 trip was a great time. The Team at GEMSEN and Kicker took great care of us. We were treated to the VIP experience at the SPHERE for The Wizard of OZ and an amazing family meal with everyone including some from the Kicker Team. My son came with me for his first SEMA Show and everyone made sure he felt welcome and part of the team. Thank you to everyone at GEMSEN and Kicker for the continued support. They always make us feel like Family” Paul Tait stated.
“SEMA recharges everyone,” added Dave Singh, National Sales Manager at GEMSEN Distribution. “Dealers leave excited about the industry and with fresh ideas on complementary categories that can grow their business.”
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