MTX Announces New Pacific Northwest Representative

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PHOENIX, AZ (04.07.26) – MTX, a MiTek Electronics and Communications company, announces a new partnership with Bruce Gilsdorf of Advanced Marketing to represent MTX in Oregon, Washington, and Alaska.

Gilsdorf brings more than four decades of experience in the consumer electronics industry with a strong background in sales, training, and brand development. As Principal of Advanced Marketing since 1982, he has built long-standing relationships with retailers and manufacturersthat consistently translate into strong sales performance across his territories.

“MTX has been a powerhouse brand for over 40 years, and I’m excited to work with the team to continue building momentum in the Pacific Northwest,” said Bruce Gilsdorf, Principal at Advanced Marketing. “With a strong lineup of mobile audio and a clear commitment to the powersports category, MTX gives dealers the tools they need to grow their business. I’mlooking forward to working closely with Ceasar to expand the dealer network and show retailers the value MTX brings to their bottom line. We’re excited to connect with partners at the Pacific NW Expo in Seattle this May.”

“I have known Bruce since 1999, and I’m excited to be working with him again as he joins the MTX team,” said Ceasar Olaes, Regional Sales Manager at MTX. “Bruce brings a deep understanding of the Pacific Northwest market, and his experience and approach align well with how we support our dealers. We’re confident he will play a key role in continuing to strengthen our presence and grow our dealer network across the territory.”

For more information about MTX or to find a dealer, please visit www.mtx.com.

Rydeen Bolsters Rep Network

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TORRANCE, CA (04.07.26) – April 2026, Rydeen Mobile Electronics, a leader in vehicle safety and driver awareness technology, today announced an update of its 2026 national representative network. With twelve dedicated rep firms now covering all major U.S. territories – from the Pacific Northwest to South Florida, from Hawaii to New England – Rydeen has built the most comprehensive dealer-support infrastructure in its company history.

The expanded network arrives at a pivotal moment. Rydeen’s newly launched MiNy360 Series – the first consumer dash cam to integrate patented proximity radar technology – is generating significant pre-order activity ahead of its Q2 2026 ship date. With dealer demand accelerating across all regions, having seasoned, territory-specific representation on the ground is the engine driving distribution.

“Our rep network is our frontline. These are not order-takers – they are trusted advisors who understand the 12Volt space at the street level. With the MiNy360 Series launching and our ADAS product line expanding, having the right people in every region ensures our technology reaches the dealers and installers who can put it to work for their customers,” said Rex Berfield, National Sales Manager, Rydeen Mobile Electronics.

Each rep firm was selected for its depth of relationships within the independent dealer and professional installer community, its track record in the 12Volt and consumer electronics space, and its ability to provide the hands-on support. Together, they form a network capable of bringing Rydeen’s full ecosystem – including the MiNy360 Series dash cameras, touch-screen digital mirror systems, and Rydeen’s AHD multi-camera solutions to installers and dealers who serve American drivers every day.

To connect with a Rydeen representative in your region, or to place an order, contact Rydeen’s national sales team directly at (310) 787-7880 or sales@rydeenmobile.com. For pre-order information on the MiNy360 Series contact your sales representative or call the sales team.

Visit www.rydeenmobile.com for more.

AMP’D Up Turned Up The Volume In The Ozarks

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OZARK, MO (4.6.26) – On Saturday, April 4th, Creative Audio hosted their third AMP’D Up in the Ozarks and it was another terrific event. AMP’D Up in the Ozarks cranked up the volume to celebrate the growth of the car audio community by giving enthusiasts the opportunity to experience cutting edge audio systems for car audio and home products, meet industry experts and connect with others who share a passion for high-performance sound. The energy, the crowd, the sound and everything came together to create a powerful experience on Easter weekend that celebrated the car and home audio culture once again at he Ozark Convention Center in Southwest Missouri.

JBL setting up on Friday ‘to dare all to listen’ with Chris Pace and Fred Isensee.
Fred Isensee doing a demo for an attendee with the Polaris Expedition.

Chris King, Creative Audio, related “The representations were very good from Hertz, Audison, Cicada Audio, Memphis Audio, Diamond Audio, Cerwin Vega, JBL, KICKER, Jensen, Focal, PowerBass, Kenwood, Rockford Fosgate and JL Audio. It was so terrific to see the engagement of local enthusiasts to meet with factory staffs and factory representatives to check out their latest products. We are definitely looking forward to AMP’D in the Ozarks 2027.”

John Driscoll (L) and Jim Winemiller spotlighted Jim’s 2022 Road Glide loaded with PowerBass gear.
The Hertz booth drew lots of action checking out the bikes and Rob Wempe enjoyed a fun Happy Birthday.

JBL was on site as Chris Pace rolled the Arrowhead Sales JBL trailer down from Kansas City to provide live demos from the trailer. JBL’s Fred Isensee made the trip to bring in a large JBL trailer. On board was a 2-door Polaris Ranger and Polaris Expedition. Both were decked out and loaded for demos.

This Custom VW loaded with JL Audio was a great example of the custom cars. See the Kenwood and KICKER set ups in the background.

PowerBass was on site to showcase Jim Winemiller’s 2022 Road Glide that was loaded with PowerBass gear. Western Regional John Driscoll came in from the West Coast to be on site under the tent to connect with enthusiast from the southern Missouri area. While on site Driscoll also engaged with attendees to learn what upgrades they were looking for their rides.

The Hertz booth had a wide selection of products in the booth for attendees to check out. A special event on Saturday was a celebration of Rob Wempe‘s birthday. A cake was enjoyed and Rob looked great and very happy with the ‘Let’s Celebrate” smile.

Rockford Fosgate covered a large area on the AMP’D Up floor.
Rockford Fosgate covered a large area on the AMP’D Up floor.
There are a lot of lakes in the area, including Lake of the Ozarks, so attendees boarded this pontoon boat to check out the system.

Representing KICKER Tim Smith was on site with a 24’ KICKER trailer that hauled his truck loaded with KICKER for demos.

Events like AMP’D Up in the Ozarks provide continuing visibility and continuing business for companies organizing the events.

For more see ampdupintheozarks.com

QR Codes Can Open Doors For Industry Members

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SHREVEPORT, LA (4.6.26) – In today’s internet driven AI and social media world is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive business into brick and mortar stores. Consumers many times do you know do not know what we offer for their rides and they certainly can’t feel the bass in their chest or experience the separation of highs and mids on a smartphone or a laptop.

An example of a qrspots.net promo 14 years ago.

14 years ago 12volt News staff recognize the value of QR Codes for industry members to connect digitally with a QR code.
qrspots.net was created. The tagline was ‘This spots for you’. Unfortunately at the time the industry felt that would drive consumers to the Internet and suggested continuing with that QR code was not good for the industry. We paused that activity even though we had demonstrated positive results. Today qrspots.net is not active.

This QR Code promo from years back produced over 100 names with kind of car and phone number of people that registered to win the Rockford Fosgate amplifier.

Through the years, the usage of QR Codes has grown dramatically and it’s so hard to look at a flyer or catalog or even TV ad and not see a customized QR code. Unfortunately only scanning menus are reported by industry members.

Today we offer to create custom QR Codes like this one from last December as Scott Rogers is standing in the N&H Electronics warehouse in Hattiesburg MS promoting PowerBass to dealers for Christmas.

A couple of years ago, the 12volt Central Studios created a new QR Code and have made numerous custom QR Codes for other industry members. As we’re ‘Cranking it up’ in 2026 we are cranking up visibility for custom QR Codes and will again showcase the value that QR Codes represent for all across the 12volt industry.

Our latest custom designed QR Code has an eye catching graphic. Scan to see the latest industry news!

Contact the 12volt Central Studios for information to create your company’s custom QR Code.

For more see 12voltnews.com

Mike Beyersdoerfer Retires from His 56-Year Career

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BATESVILLE, IN (4.6.26) – “October 11th, 2022, was the 20th anniversary of my company BEI Inc. After 32 years in the workplace as an employee, I decided to live my dream. At that time I began as a consultant, entered the manufacturer rep arena and continued by founding a distribution company. Today I am continuing in the rep arena and consulting,” Mike Beyersdoerfer related from behind the wheel of his Honda Ridgeline in front of a Hampton Inn in Batesville, IN. Beyersdoerfer had just dropped off Ceasar Olaes after a day making MTX Audio sales calls in the area.

It all started for BEI Inc in Wertheim Germany with K&M as Beyersdoerfer met with owner Herr Koenig.

The following are industries in which Beyersdoerfer has worked and has enjoyed….Consumer Electronics, Automotive Aftermarket, Motorcycle, RV, Liquor, and Musical Instruments. All of these industries also align with Beyersdoerfer’s hobbies.

Beyersdoerfer checking out a classic custom RV during a show at the RV Museum in Elkhart IN.

Below is a list some of Beyersdoerfer’s  current companies and clients through the years as a Consultant, Representative and Distributor in no particular order.

After wrapping up on the road Beyersdoerfer gives a smiling thumbs up from behind the wheel of his Honda Ridgeline.

K&M Musical Instrument stands in Wertheim Germany (my first client)
Gibson Guitar Nashville, TN
Yamano- Tokyo Japan
Manhattan Oil- Texas,
Harley Davidson Dealers-29 states
Tom Tom- Amsterdam, Nerterlands
Meguiar’s -California
3M- Minnesota
12 Volt dealers in 10 Rocky Mountain and Ohio Valley states
Epsilon California
CRUX-California
Race Sport- Illinois
Vision X- Washington
Diamond & Cerwin Vega- California
Massive -California
MTX -Arizona & Illinois
DEI – Ohio
Big Fat Pastor Spirits- Colorado
THOR RV- Indiana
Colorado Custom Wheels- Colorado and California
Hotchkis – California

“A big thanks to my clients and customers from around the world… and I am still having fun,” Beyersdoerfer concluded.

Window Tint School Expands with New Location in Phoenix, Arizona

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Phoenix, AZ — April 4, 2026 — Window Tint School, a leading hands-on training provider in the window film industry, is proud to announce the opening of its newest training facility in Phoenix, Arizona. This expansion comes as the company celebrates its 10-year anniversary, marking a decade of training thousands of students from across the United States and around the world. With the addition of the Phoenix location, Window Tint School now operates two full-time training facilities:

Jacksonville, Florida: 320 Dundas Dr, Suite #1, Jacksonville, FL 32218

Phoenix, Arizona: 4222 S 37th St, Phoenix, AZ 85040


Both locations are conveniently positioned near major airports, making travel easy for out-of-town students. The Jacksonville facility is located approximately 6 miles from Jacksonville International Airport, while the Phoenix training center is just 3 miles from Phoenix Sky Harbor International Airport. Founded and operated by industry professionals Jon Dewar and Darren Fettik, Window Tint School is known for its immersive, hands-on training programs designed to prepare students for real-world success in the window tinting industry.


Over the past decade, Window Tint School has trained students from a diverse range of locations including Haiti, Honduras, Guam, Puerto Rico, Vietnam, the Philippines, Dubai, Canada, Mexico, and throughout the United States—having welcomed students from every state except Wyoming.


“Our goal has always been simple—provide real training, with real tools, in a real-world environment,” said Jon Dewar, co-owner of Window Tint School. “Expanding into Phoenix allows us to reach more students across the country and continue raising them standard for training in our industry.” Window Tint School offers intensive 3-day and 5-day training courses focused on developing practical skills, efficiency, and confidence. Students work with a wide range of window films—including carbon, nano-ceramic, and ceramic—while gaining experience that translates directly into professional application.


The new Phoenix facility is strategically located to better serve students throughout the western United States, providing increased accessibility to high-quality training without the need for cross-country travel.


For more information about upcoming classes, enrollment, or program details, please contact:

Window Tint School
Phone: 904-297-TINT
Email: info@tint.school
Website: www.TINT.school

DOW Technologies Hosted The KICKER U 4-City Training Across South Florida

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TAMPA, FL (04.03.26) – DOW Technologies hosted the 4-City KICKER U Training TOUR In South Florida from March 30th through April 2nd. The KICKER U Training series included stops in Tampa, Orlando, Miami, and Fort Lauderdale.

Lori Boyer, Southeast Regional Sales Manager, and John Myers flew in from KICKER HQ in Stillwater to host each session with John upfront bringing the energy, education and information for dealers to sell smarter and sound better. From deep product dives to real-world install tips the trainings were built to help retailers boost confidence, close more deals and deliver next level audio experiences to their customers across South Florida. John Myers is KICKER Tech Force SeniorTrainer.

The Monday night training session in Tampa on the left and the Tuesday night session in Orlando on the right. John Myers upfront conducting each session.

Dealer attendance at each of the four stops was very good with dealers in the audience being very engaged. The in-person experiences connected DOW Team members with attendees. Dinner and refreshments made each of the KICKER U stops an experience dealers could take back to their shops and get everyone to be Livin’Loud with KICKER.

Mike Barcia (L) and Preston Allen from Kent‘s Kar Stereo with a big smiles from the Orlando training.
Lori Boyer is flanked by John Myers on the right and Mike Barcia with big smiles from the very successful 4-City KICKER 4-City Training series.
John Myers conducting the Miami session on the left and the wrap up today in Fort Lauderdale.

John Schneid and Bruno Maffucci, with area rep firm Dynamic Sales and Marketing were in the house. Booth spent time connecting with dealers to increase attendance at the KICKER U Trainings.

DOW Technologies Team members Mike Barcia, Dave Elkin, Micheal Stampfli and Justin Roberts participated in select sessions across the 4-City swing.

John Myers is so engaged when he presents to audiences how to ‘unlock your audio systems full potential!’
It’s delicious dinner time!

“Dealers attending the 4-City KICKER U Trainings will certainly go back to their stores energized to drive business” Mike Barcia, Florida Territory Manager, 12volt related.

Stay tuned for more from the DOW Technologies KICKER U Training Tour.

For more see dowtechnologoes.com.

Prodigy Audio Names Daville Customs as Regional Distributor for Kentucky, Tennessee and Southern Indiana

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LOUISVILLE, KY (04.03.26) – Prodigy Audio is proud to announce a strategic partnership with Daville Customs, appointing the company as the authorized area distributor for the Kentucky, Tennessee, and Southern Indiana markets. This collaboration marks a significant expansion of Prodigy Audio’s distribution network, ensuring localized support and streamlined logistics for retailers across the region.

Chris Brown (R) and his son Chris Brown Jr show Prodigy Audio products at the Louisville UPS hub the largest in the country. They are located close by which can speed delivery.

Chris Brown is pictured in the Daville Customs Louisville showroom with a selection of Prodigy Audio products.

Daville Customs, led by industry veteran Chris Brown, brings decades of combined experience and technical expertise to the Prodigy Audio family. Known for their deep roots in the car audio community and a reputation for excellence in both service and installation, Brown and his team are uniquely positioned to represent Prodigy Audio’s high-performance product line.

“We are thrilled to welcome Chris Brown and the Daville Customs team to our distribution network,” said National Sales Manager Brett Barnes, Prodigy Audio. “Their extensive knowledge of the car audio landscape and commitment to dealer success align perfectly with our mission. By placing our inventory in their capable hands, we are ensuring our dealers in the Midwest and South receive the elite service they deserve.”

With strategic logistics and local Support, based in Louisville KY, Daville Customs operates out of a prime location near the UPS Worldport hub. This geographic advantage allows for industry-leading shipping times and efficient inventory management, providing dealers in the tri-state area with faster access to Prodigy Audio’s latest innovations.

Retailers located in the new territory can contact Daville Customs immediately for opening order information and product training.

For more see prodigyaudio.com and davillecustoms.com

Crunch Offers Harder Power and Bigger Playback with GROUND POUNDER Amplifiers

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LIBERTYVILLE, IL (04.03.26) – Bring that concert dimension of LOUD into your vehicle innovated with GROUND POUNDER. GROUND POUNDER amplifiers push BIGGER POWER within every song to unleash their full potential. Get ready to feel the rush of audio adrenaline with cleaner bass and sharper treble details as you turn every audio session into a LIVE concert. GROUND POUNDER transforms sound.

GROUND POUNDER amplifiers offer HIGH POWER output, ensuring deep bass and crisp highs for an immersive listening experience. Utilizing either Class A/B or Class D technology, every GP amplifier optimizes efficiency while maintaining excellent
audio clarity. It’s all in the details. Feel MORE.

To learn more, click here.

Extreme Car Audio Shined As 2026 Bayou Jeep Bash Elite Sponsor

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BELLE CHASSE, LA (04.02.26) -Extreme Car Audio was once again on site at the Bayou Jeep Bash in Belle Chasse, March 27-29 at the NOLA MotorSports Park, on the Plaquemine Parish Recreation grounds. This year as the Elite Sponsor of the 2nd annual event.

Ace Truong, Extreme Car Audio owner, stated “This year’s event was very successful and far exceeded last year’s inaugural event in several ways. Attendance was way up and we definitely look forward to next year returning as the Elite Sponsor.”

The Bayou Jeep Bash offered a wide selection of Jeep vendors, arts and craft vendors, live music, lights and sound competitions along with food trucks. The world’s largest Rubber Duck, a tradition at many Jeeps, events stood out on site.

There were a number of Extreme Car Audio brands spotlighted on tables under the large tent with demo vehicles along side.

The Extreme CarAudio set up with the expansive recreation grounds in the background.
Action in the Extreme Car Audio booth was nonstop.

Area rep firms Momentum Marketing and Crossover Marketing Southeast, along with Chris Brinkley from MSC, were on site. Ben Pugh from Momentum Marketing and Shawn Simpson from Crossover showed brands their firms reps to Extreme Car Audio.

Simpson related “Ground Zero grabbed so much attention around the Extreme Car Audio booth. Our flag banner was flying high above the tent. The crowd around Ace’s booth was something I had not seen at a consumer show in a long time. From this event enthusiasts will be upgrading their Jeeps at Extreme Car Audio for weeks to come.”

Shawn Simpson and the Ground Zero brand connected with Jeepers.
MSC brands Match/Helix/Blam were spotlighted on this display table.

Ben Pugh relayed “I was on site at the Bayou Jeep Bash supporting Rockford, Kenwood, Elettromedia and Firstech. Ace and his Team are great supporters of our brands. Being at the Bayou Jeep Bash was super for me to also connect with consumers to get an idea what they are looking for their automotive upgrades.”

Chris Brinkley recently joined MSC as a Dealer Support Specialist and showcased Match/Helix/Blam on tables under the tent. We went to support our dealer at the Bayou Jeep Bash. The crowd was amazing and very receptive. A much bigger crowd than last year. The guys at Extreme Car Audio were very professional and the experts at the event.”

The Extreme Car Audio crew and partners gathered for a group shot with the big Yellow Duck.
As the event wrapped Ace Truong and Shawn Simpson (R), Crossover Marketing Southeast, gathered for an image to remember.

The entire Extreme Car Audio staff, including 4 sales staff, 3 installers and office staff were on site. The team also loaded a full trailer filled with in-store displays that were set up under the tent in the booth as installations were taking place along site.

Continuing Ace offered “We were very busy both days at the event. Overall, it was a terrific two day event as we were making sales and installations both days. Following the event we had Jeeps in our install bay in Marrero for installations.”

As the Elite Sponsor Ace holds the unique boot-shaped plaque awarded by the Bayou Jeep Bash organizers.

“The Bayou Jeep Bash was a great opportunity to connect in-person with Jeepers and enthusiasts. All of us working together was a terrific way to connect and drive business in our store” Ace concluded.

Visit extremecaraudiollc.com for more.

A big 12volt Central Studios “Thank You” to Shawn Simpson, Ben Pugh, and Chris Brinkley for their input and great images!