LAS VEGAS, NV (11.4.26) – The 2026 SWMA Show opened Tuesday November 3rd at the Las Vegas Convention Center, bringing the global automotive aftermarket together for four days of product introductions, technology demonstrations and business development. More than 2200 brands and 400+ first time exhibitors are connecting with attendees from 140 countries across an industry contributing $383 billion to the US economy.


Across the LVCC manufacturers, buyers, builders and vehicle manufacturers are connecting around the products and trends shaping vehicle performance, personalization and repair. Friday November 6th consumers will be admitted.



Exhibitors from the 12volt industry are in the traditional North Hall venue. Over 120 12volt companies have booths in the North Hall and they’re showcasing new products and technologies along with trends. The demo vehicles and displays in the booths are truly amazing with decked-out vehicles and amazing graphics.



At SEMA this year there has been an expansion in the Powersports category. Vendors in the powersports, side-by-side, adventure lifestyle for motorcycles, dirt bikes, side-by-sides, trailers, tow vehicles, gear, and adventure lifestyle products are in the massive West Hall.


The 12volt Central Studios staff is working closely with companies and friends across the 12volt industry to provide SEMA coverage. We look forward to delivering much more fresh industry news over the next three days of the 2026 SEMA Show. Check out post on social media that are being made each day of the show. We will continue the ROI for exhibitors well after the show closes.


For more see 12voltnews.com.











