ZEELAND, MI (11.02.26) – VOXX by Gentex Corporation will exhibit at SEMA 2026 under the theme “Built For Real Life,” showing how its automotive products are engineered to solve real problems in real-world use. Visitors can see the full lineup at Booth 10809 in the North Hall of the Las Vegas Convention Center (LVCC), November 3–6, 2026.
The booth is organized around four product categories: Built For Control, Built For Confidence, Built For The Journey, and Built For Productivity. It also introduces a new line of VIPER security and remote start systems, debuts the CLIFFORD CP24 Driver Passcode Authentication System, and previews the VOXX eKey key sharing system.

New products on display
New VIPER security and remote start line. VOXX will unveil a new line of VIPER security and remote start systems. The VIPER SMARTSTART PRO and DIRECTED SMARTSTART PRO apps are also being updated and upgraded to support Bluetooth Low Energy (BLE) with DS4 and Trip History.
CLIFFORD CP24 Driver Passcode Authentication System. Making its debut at SEMA, the CP24 is built around the idea of Intelligent Security. Invisible Protection. It adds a hidden layer of security to the vehicle by requiring a custom passcode sequence so thieves are stopped even when they have the key. Powered by CAN-PHANTOM, the CP24 provides advanced vehicle protection against:
- Key cloning
- Stolen keys
- Hot-wiring
- Unauthorized vehicle use

Key features include advanced CAN-Bus immobilization, R116 certified vehicle security, passcode authorization, protection against key cloning and relay theft, and compatibility with 12–24V vehicles.
VOXX eKey key sharing system. The highly anticipated VOXX eKey will be on display at the show and is scheduled to begin shipping in December.
“At VOXX, we build products for the way people actually drive and work, and ‘Built For Real Life’ is how we put that into practice. Every solution in our booth exists to solve a real problem for the retailer, the installer, and the driver. SEMA is where our partners see how that turns into revenue, from security and driver awareness to entertainment and fleet. Every category is a real opportunity to grow their business,” said Aron Demers, Senior VP, VOXX by Gentex Corporation.
Built For Real Life, by category

Built For Control. Security, remote start and connected control, wherever life takes you. VOXX offers industry-leading brands including VIPER, AVITAL, AUTOMATE, EXCALIBUR and more, along with unique programs designed to support both the retailer and expediter markets.

Built For Confidence. Advanced driver awareness and convenience for every mile. The category includes parking and backup sensors, auto-dimming and full-display rear-view mirrors, blind spot detection, and front, rear and dash cameras, all designed to elevate every drive and help keep customers safe on the road.

Built For The Journey. Vehicle entertainment designed to transform the way customers experience the road, from Rear Seat Video to SiriusXM Satellite Radio. VOXX sees this category as a significant opportunity for retailers to boost their bottom line, and a few sprinkles of ALPINE audio equipment might even be found throughout the booth, as VOXX prepares to serve as ALPINE’s exclusive U.S. distributor, overseeing sales, distribution, marketing, support, and service beginning January 1, 2027.

Built For Productivity. Commercial-grade solutions that keep fleets moving. Products such as commercial-grade parking and backup sensors, cameras, and cruise control and speed-limiter systems help fleet operators reduce risk, improve performance and provide a safer road experience across all types of vehicles.
Custom Ford Bronco Sasquatch
The booth will also feature a custom Ford Bronco Sasquatch outfitted with a wide range of VOXX products, showing how the categories work together on a single vehicle.

Visit VOXX at SEMA 2026
Retailers, installers, and fleet operators are invited to stop by Booth 10809 in the LVCC North Hall, November 3–6, 2026, to see the new products and learn how to tap into these business opportunities.
Learn more at www.voxxbygentex.com.











