Lucas Lighting Celebrates Milestone in Dealer Support

ITASCA, IL (2.5.26) – Lucas Lighting is pleased to share a significant milestone in dealer support. With the February 2nd update to their bulb finder tool, dealers now have installation difficulty ratings to more than 99% of vehicles sold in the US and Canada since model year 2000. Coverage for Mexico is approximately 90%. All brands of American, Asian and European cars, SUV’s and trucks are included with exception of exotics (Ferrari, Lamborghini, McLaren, Pagani, etc.). In the fall, links to all vehicles with headlight ratings by IIHS (beginning model year 2016) were added, allowing for a more meaningful customer engagement.

The Lucas Lighting ‘Bulb Finder Tool’ attracted a lot of interest in the Booth at KnowledgeFest in Vegas.

Steve Rogers of Lucas stated, “When we began this project, we knew it was going to be a lot of work. The thousands of hours we have invested is reflective of our commitment to helping our dealers succeed in the lighting category. The only remaining obstacle for a new dealer when he executes our mantra of asking “do you ever wish you could see better at night?” is how to quote and book the job. But when you are new, how do you know how long the installation is going to take? We have rated these vehicles with a rating of 1 through 5, 1 being the easiest requiring 15 minutes or less. If you get all the way up to a 5, it would typically require 2-3 hours for the bumper either to be pulled back or completely removed to access the bulbs. With this information and our notes, the dealer can now quote the job and schedule it properly.”

Upcoming goals for Lucas Lighting are to extend the difficulty ratings back to 1978, when modern replaceable bulbs first became available for motorcycles. Snowmobile, side-by-side and motorcycle ratings are also a top priority. “Our expectation is that we can complete the next set of tasks by June of this year,” added Rogers.

See it for yourself at www.lucas-lighting.com.

MB Quart Q Speakers Provide German-Built Quality for Perfection in Sound

LIBERTYVILLE, IL (2.5.26) – MB Quart Q Speakers are German-built and unleash higher quality sound in every aspect and detail of audio. Superior sound meets dynamic playback that sets the bar for any song. The QSE-216 Q Series 6.5-inch 2-way component speaker system features 1-inch Military A-Spec Titanium dome tweeters with Butyl rubber surrounds in a cast-aluminum housing, and innovative cone materials with lightweight mica-filled poly blend.

Balanced Temperature Technology (BTT) is used through every component in the Q Speaker system as a diecast aluminum basket frame is designed to be lightweight and extremely rigid as the low-profile form can be easily installed in most factory locations with little or no modification required. Embrace every feature that redefines your speaker gains to the Q LEVEL of performance with Q speakers.

To learn more, click here.

Modus Welcomes Mike Eckley as National Sales Manager

OXNARD, CA (2.4.26) – Modus is proud to announce that it has named industry veteran Mike Eckley as National Sales Manager, effective immediately.

“As Modus has continued to quickly grow since our launch last year, we needed a national sales manager not only with a wealth of 12-volt experience and a great reputation, but also one with those rare technical selling skills,” said Matt Delgado, Modus Director of Sales. “For more than 30 years, Mike has worked with some of the industry’s best brands and technologies, and he will bring these industry relationships and technical knowledge to the Modus team. We are excited to have Mike on board as we roll out our exciting products to market.”

MODUS National Sales Manager Mike Eckley and Modus Director of Sales Matt Delgado (LtoR).

Eckley is based in Florida and has worked with a number of the industry’s leading brands in sales, marketing, training, and other roles. Eckley has earned multiple industry awards, including Top 5 Rep of the Year (Mobile Electronics 2019, 2020, 2024) and Rep of the Year (Mobile Electronics 2017).

“Over the past year, I have seen the excitement surrounding the Modus brand and its technologies as it has put together a tremendous team,” said Eckley. “Now, as part of Modus, I am eager to hit the ground running and leverage my relationships to get our products and message to our nationwide dealer network.”

For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.

SiriusXM Announces Extensive Super Bowl LX Week Programming Live from San Francisco

NEW YORK, NY (2.4.26) – SiriusXM announced its comprehensive broadcast and event schedule for Super Bowl LX Week, taking place in San Francisco February 2-8. Subscribers will enjoy multiple game broadcasts, a dedicated pop-up channel, and exclusive live sports and entertainment programming originating from the Super Bowl LX Media Center presented by EA SPORTS Madden 26.

Super Bowl Sunday Broadcasts

On Super Bowl Sunday, February 8, at 6:30 pm ET, SiriusXM will offer multiple live broadcasts of Super Bowl LX from Levi’s Stadium, including the official team broadcasts for both the New England Patriots and Seattle Seahawks, the national radio broadcast from Westwood One, and a Spanish-language broadcast. Channel information can be found at SiriusXM.com/NFLschedule. All Super Bowl Week programming, including the game itself, is accessible to subscribers in vehicles and via the SiriusXM app.

During the Apple Music Super Bowl LX Halftime Show, listeners can tune in for the live on-field musical performance by Bad Bunny, airing on Caliente (SiriusXM 152) and Super Bowl LX Radio (SiriusXM 79).

Live Programming from San Francisco

Multiple SiriusXM channels and shows will broadcast live throughout the week from the Super Bowl LX Media Center in downtown San Francisco and other locations around the Bay Area.

  • SiriusXM NFL Radio (channel 88), the 24/7 NFL channel, will air live from the Super Bowl Media Center starting Monday, and feature expert commentary and interviews with athletes, executives, coaches, and celebrities. Hosts will include Rich Gannon, Jim Miller, Pat Kirwan, Kirk Morrison, Solomon Wilcots, Patrick Peterson, Isaac Rochell, Christian Fauria, Ed McCaffrey, Ryan Leaf, Matt Simms, Bruce Murray, Howard Balzer and Scott Graham. The channel will also have coverage of special events such as Super Bowl LX Opening Night, the Pro Football Hall of Fame Class of 2026 announcement, and the annual NFL Honors event on February 6.
  • SiriusXM’s Mad Dog Sports Radio (channel 82) will broadcast live Tuesday through Friday, featuring shows hosted by Radio Hall of Famer Christopher “Mad Dog” Russo, Adam Schein, and Katie Nolan.
  • Stephen A. Smith will host “The Stephen A. Smith Show” live from the Super Bowl Media Center on Wednesday, Thursday, and Friday of Super Bowl Week, and an episode of his news and politics program, “Straight Shooter with Stephen A.” on Wednesday from downtown San Francisco.
  • Katie Nolan will also host multiple episodes of her SiriusXM podcast, “Casuals.”
  • Sports Illustrated Swimsuit Models Camille Kostek, Nicole Williams English, Xandra, Ellie Thumann and Katie Austin will host a special broadcast on Friday, which will air on Super Bowl LX Radio that night.
  • Former running back Jacob Hester will host his college sports show, “Off Campus” (SiriusXM College Sports Radio, channel 84), live each weekday.

Super Bowl LX Radio Pop-Up Channel

The annual pop-up channel, Super Bowl LX Radio (SiriusXM channel 79), launches Monday, February 2, available in cars and on the SiriusXM app. Hosted by Jacob Hester, the channel will preview the matchup between the Seahawks and Patriots and highlight the cultural and community aspects of Super Bowl Week. The channel will also provide essential information on Bay Area NFL activities, transportation, and stadium security. Programming will also be available on the NFL One Pass app for users in San Francisco.

Noah Kahan Exclusive Concert

As previously announced, 2x GRAMMY® Award nominated superstar Noah Kahan will perform an exclusive one-night-only concert on Thursday, February 5 at The Warfield in San Francisco. The acclaimed singer-songwriter will perform songs from his globally successful breakout album Stick Season including the 4x Platinum hit “Stick Season,” “Dial Drunk,” “Northern Attitude” and “You’re Gonna Go Far” as well as other fan favorites and new music from his highly-anticipated forthcoming album. The performance will air in its entirety on SiriusXM’s Alt Nation (channel 36) on Saturday, February 7 at 8pm ET. Select songs will also air on SiriusXM Hits 1, The Pulse, Coffee House and The Spectrum. Pandora users can listen to Noah Kahan HERE.

Kahan will also sit down for a one-on-one interview prior to the show with Katie Nolan for her SiriusXM podcast, “Casuals.”

2026 MasterTech Expo Sells Out Show Floor; Expands Hotel Partnerships

TEMPE, AZ (2.4.26) – MasterTech Expo 2026 is shaping up to be its biggest and most impactful year yet, proudly announcing a completely sold-out show floor and expanded hotel partnerships to accommodate record attendance. MasterTech Expo 2026 is scheduled March 12-15, 2026 at the Mesa Convention Center in Mesa, AZ.

“With exhibit space officially sold out, attendees can expect an elevated show floor experience featuring a top-tier mix of technology innovators, fabrication leaders, and major audio manufacturers, creating one of the most diverse and hands-on learning environments in the industry,” said Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “Selling out our exhibit space is a huge milestone. It allows us to curate a higher-quality experience for attendees — more brands, better education, and better connections across every segment of the industry.”

Due to overwhelming demand, the MasterTech Expo host hotel has officially sold out. To support the growing attendee base, new hotel partners and room blocks have been secured, offering convenient options close to the venue. Attendees are encouraged to book early as availability continues to move quickly.

Hotel information and booking links are available at:
www.MasterTechExpo.com/hotel

Register today at www.mastertechexpo.com

Canadian Distributors Supported Brands At The Toronto International Boat Show

TORONTO, ON (02.03.26) – The 68th Annual Toronto International Boat Show took place, January 17th through the 25th, at the Enercare Centre in Toronto’s Exhibition Place. Once again, it was a very well attended show and an opportunity for boating enthusiast to see the latest products. Over 500 exhibitors were on the event floor with over 1000 boats. Canadian Distributors Importel, GEMSEM and Automobility were on site supporting brands that were looking to connect and make waves this summer.

Importel had a full booth, where they were spotlighting the Wet Sounds and SiriusXM brands. In the booth, the Wet Sounds wide selection of marine products, including amplifiers, speakers and marine receiver, along with wake tower speakers and new portable speaker were spotlighted. There were also Wet Sounds catalogs and swag items available as Ricky Lima connected with attendees.

In the adjoining booth SiriusXM Canada brand partner was spotlighting the wide selection subscribers can discover new every day, including exclusive music channels. The Sirius XM Onyx EZR Boombox bundle vehicle kit is a dock and play radio that let’s all enjoy SiriusXM satellite radio not just in their car but in their boat and beyond. Kelly Holley, Director of Sales & Marketing for Importel was in the booth showing the latest during the event.

GEMSEN Sales Rep with WIT Marketing Dave Maslen introduced Branden Sega to one of the new JL Audio Marine Amplifiers. Sega Marine and Powersports had a booth at the event connecting with consumers.

GEMSEM was on site with a booth showcasing the latest JL Audio Marine products. Dave Singh, National Sales Manager, was in the booth along with Duane Lee the GEMSEN North East Ontario sales rep spotlighting the latest. In addition GEMSEN supported local dealer Sega Marine and Powersports. Dave Maslen with WIT Marketing worked with Brenden Sega to present the new JL Audio AP200/4BT compact powerhouse and features build-in Bluetooth streaming. A KICKER display was also featured in the Sega Marine and Powersports booth.

Dave Singh and Duane Lee ready to show new JLAudio products in the booth.
Automobility’s Jeremy Glover sent this image of the Hertz booth backdrop as the final up was being completed.

Automobility Canada was also on site to show the very latest from Hertz Marine products. The large display really grabbed attention and gave boating enthusiasts plenty to check out.

Seeing distributors, reps and dealers working together at consumer events is a great for make waves on the water in 2026 and beyond.

For more see 12voltnews.com.

Wayne Harris to Feature Legendary “Terminator” Hearse During 2026 MasterTech Expo

TEMPE, AZ (02.03.26) – Automotive audio pioneer Wayne Harris will feature his world-famous Terminator vehicle during a special live interview during MasterTech Expo 2026, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz., offering attendees a rare look into one of the most iconic builds in car audio history.

Open to all MasterTech attendees and exhibitors, the Terminator will be on hand and the featured session will take place March 12 from 4:30 PM – 5:30 PM in the Delta AZ Ballroom.

Harris has been a driving force in the 12-volt automotive audio industry since the early 1980s. A designer, engineer, entrepreneur, and innovator, he has earned multiple Design & Engineering awards, he holds several patents for audio technology innovations, and was named one of the Top Ten Most Influential People in Car Audio from 1987–1992.

Originally built in the mid-1980s – well ahead of its time – the Terminator featured groundbreaking concepts including one of the first true symmetry-based system layouts, including six Power 1000 amplifiers and a rotating amplifier rack that redefined what was possible in mobile audio design. The vehicle pushed extreme power levels for its era and became a benchmark for competitive audio builds.

The Terminator Vehicle
The Terminator began life as a 1960 Cadillac hearse before Harris transformed it into one of the most legendary show vehicles in automotive audio history. Packed with massive subwoofers, multiple drivers, and staggering power output for the time, it helped shape early competition culture and left a lasting impression on anyone who experienced it in person.

Today, Harris has been carefully modernizing, refurbishing, and rewiring the Terminator, preserving its original spirit while ensuring it remains period-correct. Decades later, the vehicle remains a cultural icon, still talked about by competitors and enthusiasts who remember seeing – and hearing – it dominate early car audio events.

Live Interview & Walk-Through
Attendees will have a once-in-a-lifetime opportunity to hear directly from Harris as he walks through the history, design philosophy, and technical innovation behind the Terminator.

The session will be hosted by Matt Schaefer and Gary Bell of the Old Fashion Podcast.

For anyone passionate about car audio history, innovation, and legendary builds, this is a moment not to be missed.

Register today at www.mastertechexpo.com.

MAXPRO Window Films Is Shipping MAX Armor Professional PPF Installation Solution

WHITEVILLE, NC (02.03.26) – As the season is set to begin meet MAX Armor. MAX Armor Professional PPF Slip Solution is built for installers who demand precision. MAX Professional PPF Slip Solution delivers the perfect slip-to-tack balance with smooth foam generation…. making installs cleaner, faster and more controlled.

MAX Armor features professional-grade performance, gentle on skin and lungs, has no harsh additives and is eco-friendly plus 100% biodegradable. A small container of MAX Armor armor makes 7.5 gallons of solution.

The MAXPRO Window Films staff just wrapped presenting their latest products at the Mobile Tech Expo in Orlando and is now ready for the PPF Film season to begin.

For more see maxprofilms.com

The KICKER Monster Truck Event Filled The National Center In Amarillo

AMARILLO, TX (02.02.26) – The KICKER Monster Truck Series was Livin’Loud in the Amarillo National Center of Friday and Saturday January 30th and 31st. Lorin Morrell, Maddog_Media, orchestrates the KICKER Monster Trust events and arrived on Thursday for set up activities.

Early Friday Monster Trucks began to park on the event floor.

The National Center seats 10,000 and the arena floor is 45,000 square feet that’s terrific setting for fans to look down on the action on the track. “Several rows of the bleachers were moved back for safety. Once the doors opened the action was non-stop for the 3 Pit Parties that preceded the Monster Truck action on the track” Morrell related.

The Friday evening pre-race Pit Party attracted attendees as soon as the doors opened.
Soon the stands would be filled as a racing action was set to begin.

Fans on the track for the pre Monster truck action Pit Parties viewed the Monster Trucks up close, met the drivers and took photos. For an additional fee fans could also take a ride in a Monster Truck. Bigfoot 4X4x4X, Troublemaker, Veteran, Monster Moose, American Scout and Outlaw Wrangler were top Monster Truck on the schedule.

Fans were ready for the Monster Truck action.
The Saturday night Pit Party had hundreds of fans checking out the rides.

“You could feel the excitement and energy at the event. The area’s audience members get around in trucks, side by sides, boats and golf carts and KICKER offers options for all. When Monster Trucks began flying over cars and doing tricks the cheers rang out and echoed across the National Center” Morrell added.

Flying over rows of cars.

“I also had a surprise visit from Bobby Crawford from JD Glassworks in Lubbock. We have spent time at previous events and they do great work. Super he made the 300+ miles to hook up at the Monster Truck event in Amarillo. On the PA system the audience was totally engaged in track action and there was Livin’Loud branding from Kicker. Looking forward to the next Monster Truck event” Morrell concluded.

For more see kicker.com.

The 12volt News Celebrates 32nd Anniversary

SHREVEPORT LA (02.02.26) Delivering Fresh, Positive industry news across the 12volt industry is Job 1 at the 12volt News and the 12volt Central Studios.

These past 32 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies when the 12volt News transitioned to digital in 2008. Today, 32 years later, we still put out more fresh industry news than anyone, utilizing digital platforms for web and social media posts.

In 1995 Security was a hot new category.

In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital world, is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.

The 12volt News grew to 3 sections and 192 pages

12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.

Today the 12volt Central Studios delivers the latest news by scanning the QR Code with a smartphone.

As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner.

We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.

A big thank you to all across the 12volt industry from the 12volt Central Studios!!