DIAMOND BAR, CA (05.13.26) – The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.

As a wholly owned subsidiary of SEMA, ORBA serves as the Association’s primary arm for off-road land use and advocacy. To better serve the unified interests of both organizations, companies holding Gold or Platinum ORBA memberships will now be eligible to exhibit at the 2026 SEMA Show at the same discounted rate offered to SEMA members.

“By aligning the benefits of ORBA and SEMA, we are creating a more seamless experience for the businesses that drive the off-road industry forward,” said SEMA Vice President of Events Tom Gattuso. “ORBA is a vital part of the SEMA family, and it is only natural that their most invested members receive the same premier access and value at our flagship event as SEMA members do.”

A Unified Marketplace for Truck, SUV, and Off-Road

The 2026 SEMA Show provides an unparalleled platform for exhibitors across the Truck, SUV, Off-Road, and Powersports segments to drive product discovery and establish direct connections with global buyers, vendors, and next-level decision-makers. This year’s floorplan is intentionally designed to help exhibitors capitalize on the latest trends driving the aftermarket while reflecting modern consumer habits through:

• Strategic Segment Proximity: To reflect real-world buying and recreation habits, the Truck, SUV, and Off-Road section will be situated in immediate proximity to the newly expanded Powersports / SxS / Lifestyle area in West Hall. This alignment allows for a more holistic experience, mirroring how consumers blend automotive performance with off-road and powersports utility.
• Comprehensive Sourcing Solutions: This integrated layout enables easier sourcing of full-scale solutions, ranging from the latest vehicles and high-performance parts to the trailers and accessories that complete the outdoor adventure ecosystem.
• Next-Level Connectivity: Exhibitors will have dedicated opportunities to engage directly with key decision-makers and vendors, ensuring their innovations are seen by the professionals who shape the future of the outdoor and off-road aftermarket.

The Non-Profit Advocacy Difference

Unlike for-profit trade shows, SEMA is a non-profit association that reinvests its proceeds back into the industry to protect the “right to modify” and defend the future of motorized recreation. This funding supports critical legal and political battles that ensure dealers and manufacturers have a viable marketplace for years to come.

“The 2026 SEMA Show is a massive opportunity for the off-road and powersports communities to converge in the best way possible,” said ORBA Interim Executive Director Sean Holman. “With ORBA Gold and Platinum members now receiving the SEMA member exhibitor rate, we expect our most robust off-road and powersports showcase to date, offering unparalleled ROI for exhibitors.”

Eligibility and Registration

The discount applies immediately to space applications for the 2026 SEMA Show. Companies currently holding Gold or Platinum ORBA status should contact their SEMA account representative or email sales@sema.org to ensure their member discount is applied during the booth selection process.

Register to Attend

For more information on the 2026 SEMA Show or to register, visit www.semashow.com.

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WASHOUGAL, WA (05.12.26) – Falcón Sales is excited to be exhibiting at the PNWCEE Expo in Seattle May 18 through the 20th.

“Our dealers are excited about attending the event and Falcón Sales and AM Merchandising are going to go big at the event. As we will head out on the 170 mile trip from Washougal to Seattle Dave Gates will be towing three demo bikes for PowerBass, Wet Sounds and Diamond Audio. I will be driving the DD Audio truck pulling the Memphis Hummer demo. Scott and George will be driving the Alpine Tesla to the event” Kam Frisbee relayed.

Falcon Sales will have a strong presence on the show floor and supporting their brands Alpine, King Boxes, Diamond Audio, Memphis Audio, Vault Power and Sony. In the booth area bikes will be showcased with vehicles spotlighted outside.

“Join us Monday evening for Night Jams as the PNWCEE 2026 kicks off” Frisbee concluded.

For more see falconsales.net.

HEATHROW, FL (05.12.26) – Jensen, the brand that invented the first loudspeaker in 1915, is bringing NASA-grade materials to the mid-tier car audio market. Today, Jensen announces the Apex Power Series™, a perfectly matched system of high-efficiency digital amplifiers and Aramid Fiber speakers designed for those who want a massive sound upgrade without the high price tag.

The Apex Power Series offers a logical “step-up” in quality for drivers who have outgrown their factory sound. By pairing professional-grade materials with Jensen’s 100-year heritage of reliability, this series delivers a top-tier experience that remains accessible to everyone.

The Apex Power Series™ Ecosystem

The Apex series is engineered as a total solution for listeners who have outgrown their basic factory speakers but want a reliable, professional-grade system.

• Apex Power Series Amplifiers (Available Now): Utilizing high-efficiency digital circuitry, these units (JAONE, JATWO, JAFOUR, JAFIVE) provide “More Power, More Performance” and serve as the foundation for the Apex ecosystem. These amps are designed to stay cool at top output, even in tight spaces, delivering maximum volume and clarity through premium circuitry.
• Apex Power Series Speakers (Arriving May 2026): This line features Aramid Fiber—the same high-strength material used by NASA. These cones are built to stay rigid even when the volume is cranked up, ensuring your music stays crisp, clear, and distortion-free.
• A Century of Authority: Every product in the series carries the Jensen 100+ Years Heritage Badge, backed by a century of reliability and audio excellence.

Strategic Market Positioning

“The Apex Power Series is our answer to a crowded market,” said Kevin Kastner, Sr. Director of Marketing and Product. “We recognized that listeners wanted a ‘step-up’ option that felt premium but stayed within a realistic budget. By pairing our powerful amplifiers with these new Aramid Fiber speakers, we’ve created a high-value system that delivers a concert-like experience for the everyday driver”.

Availability

The Apex Power Series Amplifiers are available immediately, with the Apex Power Series Aramid Fiber Speakers arriving May 2026. Customers can find the full series at authorized Jensen specialists and retailers.

For more information on the Apex Power Series and the “Connected Journey,” visit https://jensenmobile.com/apex-series/

NEW YORK, NY (05.12.26) – SiriusXM announced its coverage of the 2026 PGA Championship, taking place Thursday, May 14th through Sunday, May 17th at Aronimink Golf Club in Newtown Square, outside Philadelphia, PA.

Live Championship play-by-play, which SiriusXM will co-produce with Westwood One, will air starting at 1 pm ET for first and second round play on Thursday and Friday, and at 2pm ET for the Saturday and Sunday rounds. Veteran broadcaster Brian Katrek will be the lead play-by-play voice, alongside former PGA Tour pro Brendon de Jonge as the lead analyst. Emilia Doran, Dennis Paulson and Raymond Burns will be the on-course reporters, following key playing groups during the Championship.

Additionally, SiriusXM will provide live look-ins during its programming in the morning and early afternoon each day to give listeners live coverage and updates on featured groups playing earlier in the day. Michael Breed, George Savaricas and Will MacKenzie will provide commentary for the morning and early afternoon coverage. Jason Sobel will contribute to the call from the booth and conduct post-round interviews with players in the field.

Immediately following each round, listeners will hear a two-hour wrap-up of the day’s play, hosted by Gary Williams.

PGA Championship programming is available to SiriusXM subscribers in their cars (channel 92) and on the SiriusXM app.

In addition to the live Championship broadcasts, throughout PGA Championship Week SiriusXM will offer live original talk programming each day – starting at 7 am ET on the weekdays and 9 am ET on Saturday and Sunday. SiriusXM’s roster of players, instructors and other experts will keep listeners up to date on all the latest news throughout PGA Championship week.

Among the programming highlights for PGA Championship Week:

2016 Senior PGA Champion Rocco Mediate, PGA will host three episodes of his exclusive SiriusXM show, “The Rocco Hour,” Monday, Tuesday and Wednesday at 7 pm ET.

On Saturday and Sunday, David Marr III will host “PGA of America Radio” live from 9-10 am ET. On the show, Marr will interview some of the PGA of America Golf Professionals who earned a spot in this year’s PGA Championship field.

For more on SiriusXM’s golf programming and a schedule of shows, go to SiriusXM.com/golfonsxm.

BOSSIER CITY/SHREVEPORT, LA (05.11.26) – The KICKER Monster Truck event filled the Brookshire’s Arena in Bossier City, on Saturday May 9th with 2 events. Both the 1PM and 7PM events were well attended. Before the racing action many attendees were on the track for the Pit Party. During the Pit Party they were able to check out the Monster Trucks and visit with the drivers in addition to taking images that would bring back memories of the event for years.

Lorin Morrell, Maddog Media, once again was on site orchestrating the event activities. “It was terrific to see seats filled with attendees and feel the enthusiasm across the arena. This year local retailer Off-Road Sound Systems was in the house with Brayden, an energetic young staff members that really connected with attendees in the booth. Marine, truck and bike products grabbed attention under the KICKER booth” Morrell related.

As soon as the Pit Party activity ended there was action on the track. Monster trucks we’re racing up the ramps and flying over obstacle courses, crushing cars, racing around obstacles and doing tricks. All in the audience and on the track were Livin’Loud in the Brookshire’s Arena.

Extra special at this event 12volt Central staff met with Lorin to spotlight the Bossier City KICKER Monster Truck event and discuss ways to expand 12volt industry connections with consumers to drive business. The PA staff did a great job presenting the KCKER brand to members of the audience.

The Kicker Monster Truck series connects the brand with enthusiasts and concludes the 2026 schedule with July events in Costa Mesa CA.

Visit kicker.com for more.