BATESVILLE, IN (03.31.26) -Effective March 31, 2026, Mike Beyersdoerfer will retire from the Consumer Electronics Industry. As a result, BEI Inc. Mike’s company, will be retiring as Sales Representative for MTX.
This year, 56 years ago in Consumer Electronics, Mike started selling Home Audio components at Swallens in Cincinnati OH as a college intern. After graduating from college, Mike held positions as Retail Manager at Steinberg’s in Cincinnati OH, Territory Manager for Pioneer Electronics in the Ohio Valley, Vice President of the REX TV Retail chain out of Dayton OH, Field Sales Manager for Philips Consumer Electronics in the Ohio Valley and Michigan markets plus National Sales Manager of TEAC America.
Mike by his Caddy when he worked for Pioneer.
As President and Founder of BEI, Inc. and Just N Time Distributing Mike transitioned to marketing in four industries: Consumer Electronics, Motorcycle, Automotive Aftermarket and RV.
A throwback image of Mike during the CRUX chapter in CRUX Motorhome.
BEI Inc started in the Rocky Mountain states and finished back in the Ohio Valley markets. For over 24 years BEI Inc has served as a Consultant, Sales Representative and Brand Manager.
BEI,Inc also participated in the launches of new companies like TomTom, CRUX Interfacing, and directed companies into alternative channels of distribution.
With his retirement Mike wants to thank all of his customers and business partners throughout the United States for their support.
OXNARD, CA (03.31.26) – Modus is proud to announce that select marine receivers, amplifiers, and accessories are now shipping.
“The Modus marine lineup reflects a deep understanding of boating culture and the technical challenges unique to marine environments,” said Rob Osheaski, Director of Marine OEM Sales. “Unlike adapted automotive systems, Modus marine products are purpose-built to handle saltwater exposure, power constraints, and the social nature of boating while delivering high-quality sound reproduction.”
Every detail of a Modus product is designed with intent. Modus’ materials are chosen for their acoustic capabilities, future-ready adaptability, and environmental readiness. The company’s marine-focused technologies address critical challenges faced by boaters, including power limitations, egress durability, and multi-zone audio control.
Arriving Modus Marine MX23 source units feature: • Full color screen • Bluetooth 5.2 audio streaming • 3-zones • Party mode • NMEA2000 compatibility
You can watch a quick video introduction here from Jason Digos, Modus Senior Product Testing and Validation Manager:
For more information and product-specific features, please visit modusglobal.com or contact your authorized Modus dealer.
WASHINGTON, DC (03.31.26) – The Specialty Equipment Market Association (SEMA) and its Performance Racing Industry (PRI) subsidiary are building up its capacity to advocate for the motorsports community, adding two new strategic roles on its Washington, D.C., Government Affairs team to bring more focus to racing and its legislative and regulatory issues. “The addition of these positions is a strategic investment back into the motorsports community, which is a significant economic driver and a jewel in the crown of American culture,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “When SEMA and PRI support racetracks, we’re supporting community, innovation, and our nation’s competitive spirit; these new roles are in service to that calling.”
SEMA is promoting Tierra Hubbard to Director of Government Affairs for Racing. In this new role, Hubbard will lead advocacy on racing-specific issues at local, state, and federal levels, including developing and executing proactive legislative strategies to advance positive, racing-friendly policies at all levels of government. Hubbard, previously SEMA’s senior manager for state government affairs, has played a pivotal role in both organizations’ national Right to Race campaign, helping deliver meaningful wins on the eastern half of the U.S.
“Tierra is one of the hardest-working and most effective advocates in our organization, and she’s earned the respect of lawmakers and the racing community alike. Over the past year, she has led the charge on our Right to Race efforts, helping drive meaningful progress in multiple states and building the coalitions needed to sustain that momentum,” said SEMA Senior Director for State Government Affairs Christian Robinson. “We are thrilled to see her step into this new role, where her leadership and work ethic will continue to deliver results for the motorsports community.”
“Working with SEMA and PRI on motorsports initiatives has been incredibly rewarding, and because of my father’s passion for racing, it serves as a personal reminder of why racetracks mean so much to communities across the country,” said Hubbard. “I’m excited to get on the road, meet with track owners, drivers, pit crews, and fans, and continue advancing the Right to Race campaign to protect and preserve this cultural treasure for generations to come.”
Hubbard, a native of Minnesota, holds a degree in political science and criminal justice from George Washington University.
Lifelong motorsports enthusiast and seasoned political operative Coby Lobaugh is joining SEMA as Grassroots Manager for Racing. This new position will help engage the motorsports community in advocacy efforts. Lobaugh brings with him a lengthy track record of success in managing digital advocacy campaigns for political candidates, not-for-profit organizations, and members of the U.S. Congress.
In this new role, Lobaugh will support the efforts of SEMA and its Performance Racing Industry subsidiary to activate and educate track owners, drivers, fans, and local communities on key legislative priorities.
“We’re thrilled to add Coby to the PRI Government Affairs team and believe he adds a potent mix of motorsports enthusiasm and digital communications acumen,” said SEMA Political Director Lauren Wilbor. “This is a critical step as PRI continues to build up our capacity to advocate for the nation’s motorsports industry and its $69 billion annual economic impact, while engaging and mobilizing the people with whom the racetrack is a second home.”
Lobaugh joins PRI from Judicial Watch, where he created content and oversaw broadcast productions reaching the organization’s more than 7 million audience members. He also served as digital director for Rep. Mike Lawler’s successful electoral campaign in New York, and built a compelling and engaging online communications platform for Rep. Lauren Boebert (R-Colo.). Lobaugh’s passion for cars and automotive culture is well-documented, including stints as a contributor and photographer for Viper Quarterly Magazine, an enthusiast-focused publication devoted to Dodge’s iconic sports car.
“Anyone who loves cars knows and appreciates what PRI is doing to preserve American car culture and protect our nation’s motorsports industry,” Lobaugh said. “It’s exciting to have this opportunity to work directly with those who pour their hearts and souls into racing and motorsports, and ensure that this vibrant part of our nation’s heritage continues to flourish.”
Lobaugh is a Texas native and holds a degree in broadcast production from Sam Houston State University.
LAKE HAVASU, AZ (03.30.26) – The 2nd Annual ToonFest USA Boat Show was making waves on Friday, March 27 and Saturday, March 28, at the Havasu Riviera Marina. Attendees checked out the latest and greatest from each participating manufacturer and even got some smoking deals on a new pontoon boat from attending dealers. There was a strong selection of marine vendors on site along with food, good music and cold drinks. The large ToonFest Glow Party Saturday night capped ToonFestUSA.
The ToonFest layout from high above with the dock in the background.
KICKER Marine and KICKER Audio were on site with a strong setup as Lorin Morrell, Maddog Media, orchestrated the event. KICKER Marine products were set up underneath the KICKER tent and the KICKER RZR was also on site Livin’Loud with music for attendees.
Morrell related “The weekend was unseasonably warm reaching 100 degrees around noon. Attendance was stronger before noon as people went out on the lake to stay cooler on the waves in the afternoon. The ToonFest was a terrific market for KICKER Marine and Audio products.”
A wide selection of KICKER Marine products on display.
Adding “There were snowbirds on site from cold areas in the northern US. Some I talk with actually have boats docked here and when they saw the KICKER Marine products it opened their eyes to upgrade their boat here at Lake Havasu. I let them know about Elite for their boat and Ron’s for other rides.”
The KICKER RZR was Livin’ Loud throughout the event.
“In addition, I showed other snowbirds the opportunities to add KICKER Marine to their boats when I showed them the KICKER dealer locator in their city up North. And of course all were listening to the KICKER RZR. One snowbird in the house even said he was going to call the local dealer in Havasu to add the KICKER tower speakers to his in progress project” Morrell concluded.
Looking forward to 2027!
There is a large boating community in the Lake Havasu area and with the growing success of these two events, the ToonFestUSA will continue to grow in the future.
SEATTLE, WA (03.30.26) – The 2026 PACIFIC NW MOBILE ELECTRONICS EXPO is officially opening up Dealer Registration this week on April 2. Once again, we look forward to bringing Vendors, Distributors, and 12 Volt Mobile Electronic Dealers together over a 3-day period, May 18-20, as per the Expo Committee.
Mark Giovannetti added, “Through the hard work of all of the participating Representative Firms, Manufacturers and Distributors, this year dealers will have the opportunity of seeing more new product introductions and categories than ever before!
PALM BEACH, FL (03.30.26) – ZZ2 is excited to announce the release of the ITZ-HON Wireless CarPlay and Android Auto Integration Kit, designed specifically for 2018–2019 Honda Accord vehicles.
Enhance the driving experience by adding convenience and safety features that your customers will love.
Get in touch with our sales team today at 929-220-1212 or sales@zz-2.com to learn more about ZZ2’s products and to become an authorized dealer.
OZARK, MO (03.27.26) – The Ozarks will turn up the volume on April 4th with AMP’D UP in the Ozarks. This is a car show that is Audio focused and brings enthusiast, custom vehicles and major industry brands together for a one day showcase of sound and innovation.
Hosted by Creative Audio, a well established and trusted retailer specializing in car, home, and marine audio the event will highlight the latest technology in mobile sound systems and vehicle customization.
The KICKER Semi will return.
The show will feature booths and demonstrations from leading audio brands, alongside a wide range of custom vehicles showcasing powerful audio installations and creative builds.
AMP’D UP in the Ozarks aims to celebrate the growth of the Car-Audio community by giving enthusiast the opportunity to experience cutting edge audio systems, meet industry experts and connect with others who share a passion for high performance sound.
Organizers expect attendees from across the region for what is shaping up to be one of the Ozarks most exciting Audio focused automotive events of the year.
Creative Audio will once again have a booth to showcase new products and connect with enthusiast.
The 2025 AMP’D UP event filled the Convention Center with vender booths and demos, show cars and enthusiasts. Creative Audio, KICKER, KENWOOD, HERTZ, JBL, Memphis Audio, Rockford Fosgate, Cicada and Wet Sounds plus ORCA/Focal were featured exhibitors.
METAIRIE, LA (03.27.26) – A proven design, now refined with smoother output, stronger protection, and even greater reliability—at the same price.
Our new V2 Flush Mount Taillights for Jeep and Bronco platforms take a proven design and elevate it with upgraded optical performance and enhanced internal protection, all while keeping the same fitment, install, and price.
A Cleaner, More Refined Light Output
The most noticeable upgrade is in the light itself. With a new double-diffusion optical system, V2 delivers a smoother, more uniform output with reduced hotspots, giving your vehicle a cleaner, more premium appearance.
Brake and running lights now appear more consistent and defined, improving both visibility and overall styling, day or night.
Same Install. Same Price. More Value.
Nothing changes when it comes to installation or cost. You still get the same precise fitment and true plug-and-play setup, with no modifications required.
The difference is in the value. We’ve doubled the warranty from 1 year to 2 years, giving you even more confidence in the upgraded design.
Refined, Not Replaced.
This isn’t a redesign, it’s a refinement of a product that’s already earned its reputation. By integrating the latest advancements in LED and power management technology, we’ve made it cleaner, stronger, and more reliable without changing what made it a favorite in the first place.
STILLWATER, OK (03.27.26) – Getting a clean, noise-free signal from your head unit is essential for unlocking the full potential of your audio system. The KICKER K-Series Interconnects deliver clean and powerful signal transfer from your head unit to your amplifier.
The silver-tinned oxygen-free copper conductors ensure maximum conductivity and superior bass response. Twisted-pair construction rejects electromagnetic interference for crystal clear sound .Gold-plated split-pin RCA connectors provide secure, corrosion-resistant connections that stay tight.
The ergonomic K-Grip connectors make installation easy and secure, while the durable braided jacket protects the cable for long-term reliability. Ultra-slim design allows easy routing in tight vehicle spaces.
Available in 2-channel and 4-channel versions with multiple length options to fit any install perfectly.
Make sure your install has the cleanest signal and look.
ATLANTA, GA (03.26.26) – The DB Experience was unveiled in the southeast this past weekend at the Shiflet and Dickson Dealer Show in Gastonia NC on Saturday and Sunday and at Dave & Buster’s in Atlanta Tuesday night. The DB Experience is an amazing rolling showroom filled with displays for products and live demos. Randy Goodman and Leo Gonzalez orchestrated the two events with the DB Experience crew. To make the experience happen the crew rolled from South Texas to Gastonia for the one-way 1300 mile trip to get the DB Experience tour rolling.
The DB Experience behind the tow truck.
The DB Experience during set up. Check out the 10’ inflatable woofer on the right.
The DB Experience at Dave & Buster’s in Atlanta was a perfect setting for dealers from area Distributors to get together. 75 attendees enjoyed dinner and saw new products in the Euphoria Marine and Powersports Line as well as new Micro Amps in the DB Drive Line.
Attendees check out the inside of the DB Experience (L) and at the dinner meeting inside Dave & Buster’s.
The stage area up front with the outside at Dave & Buster’s in Atlanta.
“Dinner was provided and networking time was also included in the DB Experience unveil. As dealers went outside and entered the rolling showroom they were able to see new products as well as have live demos. These 2 events were a terrific way for all to really get the season kicked off and rolling” Randy Goodwin related.
The DB Experience set up at the Shiflet Show on Sunday.
The 10’ high inflatable sub was an attention getter for the booth.
At the Shiflet and Dickson Dealer Show in Gastonia the DB Experience was like a magnet in the large outdoor area. Some rain Saturday night slowed the possibilities, but on Sunday it was full speed ahead as attendee spent time checking out all of the products and live demos inside. Additionally, a 10’ inflatable DB Drive subwoofer was a studio for attendees to snap an image and share with their friends.
Stay tuned for more from The DB Experience from the 12volt Central Studios.
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