SEMA Fest Announces 2026 Musical Lineup Featuring The Offspring, Jimmy Eat World, 311 And The Alive

DIAMOND BAR, CA (08.03.26) – The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, today announced the musical lineup for SEMA Fest, taking place Friday, Nov. 6, at the Las Vegas Convention Center. Headlined by multi-platinum punk rock icons The Offspring, the lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311, and California rock band The Alive. Together these chart-topping, arena-caliber acts will bring their catalog of massive hits to SEMA Fest, delivering the ultimate intersection of high-octane and high-decibels, a one-day celebration of the long-standing bond between music and car culture that closes out SEMA Week with an unforgettable public experience.

Early bird pre-sale tickets are available July 15, with the general on-sale kicking off this Friday, July 17, at 10 am PT via www.semafest.com. General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access. This exclusive bundle gives automotive enthusiasts rare access to the world’s largest automotive aftermarket trade event – typically reserved for industry insiders – alongside performances from some of today’s biggest bands.

“SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle, and cultural relevance,” said SEMA Vice President of Events Tom Gattuso. “By bringing together the world’s premier automotive gathering with iconic music, immersive automotive experiences, and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences, and sends SEMA Week out on a high-energy, high-impact note.”

SEMA Fest serves as the official “closing ceremony” of SEMA Week, transforming the world’s premier automotive trade show into a massive public celebration and extending the energy of the SEMA Show into a day-long experience.

The day begins inside the Las Vegas Convention Center, where attendees can explore the SEMA Show floor, including 2,000-plus exhibiting brands and vendors, thousands of custom builds, and the latest in automotive products and technology.

As the day continues, the action moves outdoors for the legendary SEMA Cruise and high-intensity motorsports demonstrations that keep the excitement building throughout the afternoon.

Then, as the sun sets, attention turns to the SEMA Fest Stage, where live music and automotive adrenaline come together in one immersive environment. The automotive excitement continues into the evening with featured vehicle displays and motorsports performances that keep car culture front and center through the final encore.

2026 Musical Lineup
Multi-platinum punk rock icons The Offspring bring decades of Southern California punk-rock energy to SEMA Fest. Formed in Garden Grove in 1984, the band is known for their generation-defining hits such as “Self Esteem,” “Come Out and Play,” “The Kids Aren’t Alright,” and “Pretty Fly (For a White Guy).” Widely credited with helping revive mainstream interest in punk rock during the 1990s, The Offspring has sold more than 45 million records worldwide.

Jimmy Eat World adds its signature anthemic alternative-rock sound to the lineup. The band broke through globally with “The Middle,” which reached No. 1 on Billboard’s Modern Rock Tracks chart and became one of the defining rock songs of the early 2000s.

311 brings its unmistakable blend of rock, reggae, funk, and hip-hop influences to the main stage. The band has released 14 studio albums, sold more than 10 million records in the United States, and remains known for crowd favorites such as “Down,” “Amber,” and “All Mixed Up.”

The Alive rounds out the bill with a fresh California rock sound rooted in surf, skate, and hard-driving live performance. The band cites influences including Black Sabbath, Nirvana, Rush, and Queens of the Stone Age, making them a fitting addition to a lineup built on energy, edge, and attitude.

Featured Experiences
The evening’s adrenaline will be amplified by world-class automotive demos, including drifting demonstrations from OPTIMA and the high-energy Globe of Death.

Supercar Saturdays Florida returns to SEMA Fest with a curated showcase of rare hypercars and exotic vehicles following its debut SEMA Fest appearance in 2025, where it presented an exclusive hypercar and supercar display.

For the latest updates, follow @SEMAFestOfficial on social media or visit www.semafest.com.

Cobra Electronics Introduces RAD 390: Affordable Radar Detection for More Confident Everyday Driving

CHICAGO, IL (08.03.26) – Cobra Electronics has expanded its RAD Series lineup with the launch of the Cobra RAD 390. This radar detector delivers reliable performance at a competitive price; making road awareness more accessible for everyday drivers, and is now available at the most accessible retailer, Walmart.

As part of the RAD family, the RAD 390 continues Cobra’s commitment to delivering practical, reliable technology for everyday drivers. Designed to balance performance and value, the RAD 390 alerts drivers to nearby speed monitoring signals, including police radar and laser, helping them stay informed on the road. With enhanced detection range over previous generations, it gives drivers earlier visibility into potential speed checks and more time to respond, whether they’re commuting to work, heading out on a road trip, or navigating unfamiliar highways.

Jonas Forsberg, CEO of Cedar Electronics, stated, “Drivers shouldn’t be forced to choose between advanced detection capabilities and user-friendly operation. The RAD 390 is engineered to prioritize the capabilities drivers look for: better detection range and reduced false alerts, resulting in quieter, more accurate performance. By presenting these features in a simple and uncomplicated package, the RAD 390 enables drivers to remain informed without unnecessary complexity, offering a practical solution that’s perfect for everyday driving needs.”

Accessible Protection, Built for Everyday Driving

The Cobra RAD 390 is engineered for drivers who want straightforward, effective protection without unnecessary complication, whether it’s the daily commute, weekend errands, or long-distance travel.

  • Improved sensitivity provides earlier alerts and greater awareness of speed monitoring signals compared to previous models
  • Next-Generation Filtering: Advanced anti-falsing technology helps reduce alerts from vehicle safety systems like collision avoidance, minimizing distractions
  • Seven-Segment LED Display: A clear, easy-to-read display keeps drivers informed at-a-glance while keeping focus on the road
  • Redesigned Adhesive Mount: A more secure, low-profile mounting system keeps the device stable and discreet on the windshield
  • Firmware Update Compatibility: Ongoing updates help optimize performance and keep the device current as road technologies evolve

Together, these features deliver reliable radar and laser detection that empower more informed driving, backed by Cobra’s long legacy in radar detection technology.

The RAD 390 joins Cobra’s expanding RAD Series lineup alongside the recently launched RAD 490i and flagship RAD 700i, offering a more accessible entry point for everyday drivers. While the RAD 490i introduces premium features like Bluetooth® connectivity, app-based alerts, and an OLED display, the RAD 390 focuses on delivering essential performance and enhanced detection range in a simplified, cost-effective package. Like all RAD Series models, it is built on Cobra’s legacy of continuous improvement, with firmware updates and advanced signal processing designed to keep pace with evolving road technologies.

Priced at $119.95, the Cobra RAD 390 makes reliable radar detection more accessible than ever. The entire Cobra RAD lineup is available at both Walmart store locations and on Walmart.com, making it easy for shoppers to find them at their local store or choose convenient curbside pickup or delivery. Walmart+ members may also be able to take advantage of added convenience, including free delivery from store on eligible orders, free shipping with no order minimum on many items, and same-day delivery options in select markets.

To learn more please visit cobra.com.

House of Sound On Site At The SLINGFEST Nashville

NASHVILLE, TN (07.31.26) – Wednesday, July 29th, Alex Restrepo and the House of Sound team of 4 rolled out of Houston on the way to Nashville to extend the company’s Slingshot Experiences. House of Sound has been driving Slingshot Experiences in Houston for several years and recently have taken their activities on the road… most recently in Maggie‘s Valley North Carolina and the Fairgrounds in Toledo OH. Team members with Alex are Edwin Watson, Eber Flores and Walter Tobar.

The House of Sound crew had their tents set up on Thursday.

This stop is the SLINGFEST NASHVILLE 2026 hosted by Sloan’s Motorcycle-ATV at the Nashville Fairgrounds July 30 -August 2nd.

“We arrived in Nashville very early Thursday after the 780 mile trip. The trailer is packed with tents, inventory and Slingshot specific installation products for installations on site. We will be ready to make Slingshots shine and sound great. We are already making installations and discussing the upgrades that enthusiasts would like to do to their Slingshots with audio systems, custom LED lighting and accents, custom pods and customization with amps along with DSP tuning on site for their Slingshots” Restrepo related.

Lighting and accessories were spotlighted for enthusiast to check out.
E-bikes are also in the booth available for sale.

Continuing, Alex said “For Nashville we brought some E-bikes to sell. At these events the venues are so large attendees will buy an E-bike to ride around the parks and then enjoy it at home.”

On Thursday through Sunday Slingshot enthusiasts will continue to check out activities and have the House of Sound crew make installations on their Polaris Slingshots. The crew will pack the trailer early on Monday and start the 780 miles back to Houston. All told, there and back, the House of Sound crew will spend over a day on the highway.

Big jobs underway early.
Lots of upgrades on this Slingshot already.

“More and more Slingshot enthusiasts are upgrading their rides with aftermarket upgrades and we are looking for a great year as we drive business with our Slingshot experiences” Restrepo concluded.

This Slingshot will rock with audio upgrades also!

For more see houseofsoundtx.com.

Driving Force Action Endorses Tom Tiffany for Wisconsin Governor

WASHINGTON, DC (07.31.26) – Driving Force Action is endorsing Tom Tiffany for governor of Wisconsin, the SuperPAC’s first endorsement of the 2026 election cycle. The endorsement is reflective of Tiffany’s impressive track record as a champion of the automotive and motorsports industries, along with his unwavering belief in American manufacturing, especially that borne of Wisconsin.

“Driving Force Action seeks candidates who cherish our individual freedoms, recognize the immense economic value of the automotive aftermarket industry, and understand the importance of our nation’s automotive heritage. That’s Tom Tiffany. and we’re proud to endorse his candidacy for Wisconsin governor,” said Lauren Wilbor, Driving Force Action’s national spokesperson.

Driving Force Action is a project of the Specialty Equipment Market Association (SEMA) to mobilize the nation’s automotive aftermarket industry and the 70 million U.S. automotive enthusiasts in the 2026 midterm election. Candidate endorsements are based on voting records, public statements, and responses to a candidate questionnaire. Driving Force Action’s evaluations do not focus on party affiliation, but rather candidates’ efforts to:

• Strengthen American automotive manufacturing and domestic supply chains
• Expand opportunities in the skilled trades
• Protect local motorsports facilities and off-road access
• Reduce unnecessary regulatory burdens that hinder small businesses’ ability to thrive

To learn more, visit www.drivingforceaction.org.

Feel the Difference in Sound with BRUTUS BRL POWER

LIBERTYVILLE, IL (07.31.26) – ALL-NEW BRUTUS BRL amplifiers push amplifier technology and audio performance into LOUDER dimensions of powerful playback. With innovative amplification performance and a modern chassis footprint, BRUTUS BRL was engineered to maximize power efficiency while making clean output to drive subwoofers and speakers to their full potential in sound quality.

Every BRUTUS BRL amplifier is innovated with a built-in VU Meter and Intelligent Power Management System — while Ultra-Fi MOSFETS are designed for high output power and thermal dissipation through a proprietary coupling method.

In addition, BRL amplifiers feature a Class-D chipset, making them more efficient and allowing for a wide frequency range overall. Dominate the audio game with BRL PERFORMANCE.

To learn more, click here.

Reliable Product Marketing Launches norcalrep.com, A Dealer Resource Built to Drive Profitability

STOCKTON, CA (07.30.26) – A rep firm website that works like a dealer tool, not a brochure

Reliable Product Marketing (RPM), the manufacturers’ rep firm covering Northern California and Northern Nevada, has launched a fully rebuilt norcalrep.com. The site moves well beyond the standard rep firm line card, packing interactive system configurators, DSP education tools, and dealer sales resources into a single destination built around one goal: taking dealers to the next level of profitability with information and tools.

What dealers will find

The site is organized around how a retail store actually works. Sales staff get configurators and product knowledge they can use mid-conversation with a customer. Installers get technical tools covering time alignment, crossover behavior, and OEM integration signal analysis. Owners get stocking guidance, margin-focused programs, and the documentation that makes carrying a new line less of a leap.

On the site at a glance

  • System Configurators. Guided build tools that walk a salesperson or installer through amplifier, DSP, and speaker pairings across the RPM brand portfolio, producing a coherent system spec instead of a parts list.
  • DSP and tuning education. Interactive tools covering time alignment, crossover modeling, and OEM signal analysis, built so a dealer can learn the concept and apply it on the bench the same day.
  • Learn RPM. Technical reference material, white papers, and product training that go deeper than a spec sheet, written for the counter and the install bay.
  • Dealer Tools. Sales support resources, margin-minded stock programs, and dealer-facing documents designed to shorten the path from customer conversation to closed ticket.
  • Brand coverage. Focal, ARC Audio, Gladen, Mosconi, Musway, Wet Sounds, Compustar, Momento, iDatalink Maestro, mObridge, Lucas, and Drone, all under one roof for Northern California and Northern Nevada.

Why we built it

RPM’s position is that a rep firm should make markets with its dealers, not just call on them. With roughly 30 years in the 12-volt industry, including years behind the counter and in the install bay as a retailer, principal Scott Baughman built norcalrep.com to put rep-level product knowledge in dealer hands around the clock, not just when the rep is in the store.

“A line card tells a dealer what we carry. This site shows them how to sell it, how to install it, and how to make money with it. That is the job.” – Scott Baughman, Reliable Product Marketing

The full set of configurators, dealer tools, and training resources is available now at www.norcalrep.com.

SiriusXM Announces “SiriusXM Sports Pass,” A New All-in-One Audio Subscription for Sports Fans

NEW YORK – July 29, 2026 – SiriusXM has announced SiriusXM Sports Pass, a new subscription plan built for sports fans whose season never ends. SiriusXM Sports Pass will keep fans connected to the teams, hometown voices and sports conversations they love by bringing together SiriusXM’s unmatched sports audio lineup into one low-priced subscription. Listeners will get every live game and event SiriusXM carries, along with local sports talk, exclusive sports channels, national sports voices, expert analysis and podcasts.

Launching September 1, as the college and NFL football seasons get underway, SiriusXM Sports Pass will be available to new subscribers in the U.S. for only $5 per month, or $49 for the year. SiriusXM’s full sports programming lineup will also continue to be available in our most popular subscription plans, including Platinum, All-Access and Music and Entertainment. This will include the recently announced 23 local Audacy sports stations, including WFAN in New York, as well as the addition of ESPN LA 710, all joining the SiriusXM lineup on September 1.

Sports remains one of SiriusXM’s strongest competitive advantages and an increasingly important driver of engagement, with more subscribers tuning in to sports than ever before. The average U.S. sports fan spends six hours and 26 minutes a day listening to audio – over two hours more than the average American[1]. SiriusXM Sports Pass is built for that always-on fan, bringing live games and the daily sports conversation together in one place, wherever they listen.

“Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio: making SiriusXM a home for fandom, where listeners can go deeper into the things they love and feel part of a lasting community,” said Jennifer Witz, Chief Executive Officer, SiriusXM. “SiriusXM Sports Pass brings that vision to life for sports fans by putting every game and event we carry, hometown voices, national personalities and the daily sports conversation into one simple, affordable subscription. No matter who you cheer for or where you listen, it brings you closer to the teams and voices that matter most to you.”

SiriusXM Sports Pass will feature hundreds of channels and podcasts between the in-car and SiriusXM app experience, including:

Live Game and Event Broadcasts

Every home and away NFL, MLB, NBA and NHL game broadcast; every NASCAR, IndyCar and Formula 1 race; PGA TOUR events and golf’s major championships; WWE Premium Live Events including WrestleMania; soccer matches from the U.S. and abroad; tennis; college football, basketball, baseball, softball, hockey and lacrosse; and more.

Exclusive SiriusXM Sports Channels

  • Mad Dog Sports Radio
  • SiriusXM NFL Radio
  • MLB Network Radio
  • SiriusXM NBA Radio
  • NHL Network Radio
  • SiriusXM NASCAR Radio
  • SiriusXM INDYCAR Nation
  • F1 on SiriusXM
  • SiriusXM College Sports Radio
  • SiriusXM ACC Radio
  • SiriusXM Big Ten Radio
  • SiriusXM SEC Radio
  • SiriusXM PGA TOUR Radio
  • SiriusXM FC
  • WWE Radio
  • SiriusXM Fantasy Sports Radio

National Sports Media Brands

  • ESPN Radio
  • ESPN Xtra
  • ESPN Podcasts
  • Fox Sports on SiriusXM
  • NBC Sports Radio
  • Westwood One Sports
  • VSiN

Local Sports Stations

  • WFAN (New York)
  • ESPN LA 710 (Los Angeles)
  • 97.1 The Fan (Los Angeles)
  • 104.3 The Score (Chicago)
  • 95.7 The Game (San Francisco)
  • 105.3 The Fan (Dallas)
  • 95.7 The Fan (Houston)
  • 92.9 The Game (Atlanta)
  • 106.7 The Fan (Washington, D.C.)
  • The Team 980 (Washington, D.C.)
  • SportsRadio 94WIP (Philadelphia)
  • WEEI 93.7 (Boston)
  • 104.3 WQAM (Miami)
  • 97.1 The Ticket (Detroit)
  • 97.3 The Fan (San Diego)
  • 105.1 The Fan (Portland)
  • 105.7 The Fan (Baltimore)
  • ESPN 1320 (Sacramento)
  • 93.7 The Fan (Pittsburgh)
  • 96.5 The Fan (Kansas City)
  • 92.3 The Fan (Cleveland)
  • 105.7 The Fan (Milwaukee)
  • 92.9 ESPN (Memphis)
  • WGR 550 Sports Radio (Buffalo)

While listeners will get access to every live game and event broadcast both in their car and on the SiriusXM app, certain channels – including some local sports stations and team-specific play-by-play channels – will only be available via the app and in vehicles with SiriusXM with 360L radios.

For more information on SiriusXM’s extensive sports programming, please visit www.siriusxm.com/sports

Hear Colossus Sound Through Classic Innovation

LIBERTYVILLE, IL (07.30.26) – Hear the difference in your audio game with an upgraded speaker soundstage through COLOSSUS Classic speaker innovation. COLOSSUS Classic speakers bring out deeper details of playback while keeping the core of high-quality sound – undistorted gains throughout your music.

A lightweight blue woven fiber cone enables every COLOSSUS Classic speaker to have a fast, midrange response, for a
cleaner and more precise soundstage of listening.

Delivering highs that are more defined and consistent midsthroughout every song, your music will feel new and fresh
through COLOSSUS Classic technology.

To learn more, click here.

House of Sound Takes The Slingshot Experience To Nashville

HOUSTON, TX (07.29.26) – Tuesday, July 28th, Alex Restrepo and the House of Sound team of 4 rolled out of Houston on the way to Nashville to extend the company’s Slingshot Experiences. House of Sound has been driving Slingshot Experiences in Houston for several years and recently have taken their activities on the road… most recently in Maggie‘s Valley North Carolina and the Fairgrounds in Toledo OH. Team members with Alex are Edwin Watson, Eber Flores and Walter Tobar.

The House of Sound crew heading to Nashville.

This stop will be at the SLINGFEST NASHVILLE 2026 hosted by Sloan’s Motorcycle-ATV at the Nashville Fairgrounds July 30 -August 2nd. Reflecting from behind the wheel on the 780 mile 2-Day drive Alex related “We packed the trailer with tents, inventory and Slingshot specific installation products for installations on site. Once we get there we will set everything up and be ready for Thursday. We will be ready to make Slingshots shine and sound great. Slingshot enthusiasts will arrive and we will discuss the upgrades that they would like to do to their Slingshots with audio systems, custom LED lighting and accents, custom pods and customization with amps along with DSP tuning on site for their Slingshots.”

Rudy rolled out gear from the warehouse to load on the trailer on Tuesday.
The trailer is packed with accessories for installations.

On Thursday through Sunday Slingshot enthusiasts will continue to check out activities and have the House of Sound crew make installations on their Polaris Slingshots. The crew will pack the trailer early on Monday and start the 780 miles back to Houston. All told, rhere and back, the House of Sound crew will spend almost a day and a half on the highway.

“More and more Slingshot enthusiasts are upgrading their rides with aftermarket upgrades and we are looking for a great year as we drive business with our Slingshot experiences” Restrepo concluded.

For more see houseofsoundtx.com.

Are Your Customers Outfitting 50 Trucks? There’s a Faster Way—ZWAGZ

QUEENS, NY (07.29.26) – For municipal fleet managers, upgrading safety lighting isn’t just about choosing the right solution—it’s about keeping vehicles on the road, minimizing labor costs, and reducing downtime.

When you’re responsible for dozens of trucks, every installation hour matters.

That’s why more fleet professionals are choosing ZWAGZ.

Equipping your municipal fleet with safety lighting doesn’t have to take days.

At the Government Fleet Expo (GFX), we showcased a 2025 Ford F-350, equipped with ZWAGZ, installed by Audiolab for the owner of a construction company.

The truck is used every day to tow trailers, transport equipment, and perform roadside work. The owner wanted a safety lighting solution that looked factory-installed, could be activated whenever needed, and didn’t require permanent modifications to the vehicle.

After installing ZWAGZ, Audiolab Owner, Sam Cervantes, had this to say:

“It’s a 20-minute install. He loved that nothing got cut and everything could go back to the original.”

That means no drilling, no cutting factory wiring, and no bulky aftermarket lighting—just a clean installation using the vehicle’s existing OEM lights.

Why Municipal Fleets Are Choosing ZWAGZ
Whether you’re equipping 20 vehicles or 200, ZWAGZ helps simplify fleet upgrades while reducing installation time and long-term maintenance.

With ZWAGZ, your fleet benefits from:

  • Fast installation
  • No drilling into OEM headlights or taillights
  • No wire cutting
  • Uses the vehicle’s existing OEM lighting
  • Multiple selectable flash patterns for increased visibility
  • Clean, concealed factory appearance
  • Reduced labor costs and vehicle downtime
  • Lower maintenance than traditional aftermarket lighting systems
  • Easy purchasing with a P-card, helping avoid the RFP process and other administrative hurdles

Built for Fleets That Can’t Afford Downtime

The same features that made ZWAGZ the right solution for this hardworking F-350 make it an ideal choice for municipalities, public works departments, utilities, and other fleet operations.

When every hour in the shop means one less vehicle on the road, faster installation can have a significant impact across your entire fleet.

If you’re planning your next fleet upgrade, we’d love to show you how ZWAGZ can help.

Talk to ZZ’s fleet of specialists: zwagz@zz2.com