DIAMOND BAR, CA (09.23.26) – SEMA Data, the automotive aftermarket industry’s largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program’s history.

Each year, the SEMA Data Excellence Awards Program recognizes brands that go above and beyond to provide retailers and resellers with the complete, accurate, and timely product information they need to sell with confidence. The awards are based on each company’s SEMA Data Scorecard, which recognizes manufacturers across Bronze, Silver, Gold, and Platinum tiers, with Gold and Platinum denoting Data Excellence.

“Great product data turns a part number into a product that can be found, understood, and sold,” said SEMA Vice President of Technology, Data and Strategic Initiatives Gigi Ho. “We are proud to honor the brands that are doing the work to provide resellers with the accurate, comprehensive information they need to power their systems, point of sale, and eCommerce stores.”

Last year, SEMA Data raised the bar for Data Excellence by significantly updating its Data Scorecard. Requirements across all award levels were strengthened to better reflect what resellers need to successfully onboard, merchandise, and sell products across today’s distribution and eCommerce channels.

Bronze establishes the foundational data needed to set up and identify products. Silver builds on that foundation with richer information to support selling and distribution. Gold requires 100% completion of key product data fields, while Platinum recognizes brands that meet additional qualitative standards for the quality and usability of their content.

Maintaining high-quality product data requires ongoing attention and continuous improvement. Manufacturers work closely with the SEMA Data team to identify errors, fill content gaps, and enhance the overall quality of their data.

One company that exemplifies this commitment at the Platinum level is Eibach, whose data management efforts are led by Business Analytics Specialist Jared Reyes.

“Product data is the foundation behind everything we do,” said Reyes. “It doesn’t matter how good your product is if you can’t get the information to your customers in a useable format. While product data may not be the glamorous side of the business, it creates a foundation for long-term consistency and makes you look at your brand from a new perspective. The initial feedback from customers has been positive, and we are seeing an increase in downloads each week.”

This year more than half of SEMA Data Excellence honorees achieved Platinum status, a milestone worth celebrating.

“High-quality product data is becoming part of how brands operate every day, not simply something they work toward for an award,” Ho said. “Ultimately, that means better data flowing throughout the industry to the retailers, resellers, and consumers who rely on it.”

Award winners will be celebrated during the SEMA Data Users Meetup on Monday afternoon, Nov. 2, the day before the official start of the 2026 SEMA Show. To learn more about SEMA Data, visit www.semadata.org.

The 2026 SEMA Data Excellence Award honorees are listed below by tier.

LIBERTYVILLE, IL (09.23.26) – Turn your sound ELITE through shallow subwoofer performance. HEW shallow subwoofers deliver BIG BASS PUNCH innovated through shallow subwoofer size that can fit anywhere your car audio install demands. HEW subwoofers feature a unique cone design and high-excursion capabilities that allow accurate low details and deeper, consistent bass blast.

With a sleek, low-profile design, HEW ELITE subwoofers deliver deep, resonant bass while fitting easily into compact spaces such as under seats, in small trunk spaces, or behind panels. Choose from eitherthe HEW12D4S (12-inch), HEW10D4S (10-inch), or HEW8D4S (8-inch) subwoofer models. LEVEL UP your bass to ELITE!

To learn more, click here.

BOCA RATON, FL (09.22.26) – ZZ2, a leader in vehicle integration and connectivity solutions, announces the launch of the NEW Bike2Play+ 7″, expanding its popular Bike2Play lineup with a larger 7-inch HD touchscreen and new features designed for motorcycles, powersports vehicles, and outdoor adventures.

Riders no longer have to rely on mounting an expensive smartphone directly to their handlebars for navigation, music, calls, and other essential apps. The new Bike2Play+ 7″ delivers Wireless Apple CarPlay and Android Auto through a larger, purpose-built touchscreen designed for the riding environment.

The new model features ZZ2’s fast and responsive zOS Linux-based operating system, IP65 water and dust resistance, Bluetooth helmet connectivity, secure universal mounting, and a highly requested addition: a dedicated 3.5mm audio output for greater flexibility when integrating with compatible motorcycle audio systems.

Riders can also choose the Bike2Play+ 7″ DVR Edition, which adds two Full HD 1080p front and rear cameras with continuous ride recording and support for up to 256GB Micro SD storage. From Harley-Davidson and touring motorcycles to adventure bikes, ATVs, UTVs, Can-Am vehicles, scooters, e-bikes, golf carts, and marine applications, Bike2Play+ is designed to bring modern connectivity to virtually any adventure.

The new Bike2Play+ 7″ is available now through ZZ2 to add to your lineup.

Click to learn more.

OLATHE, KS (09.22.26) – PRNewswire – Garmin (NYSE: GRMN), the world’s largest* and most innovative marine electronics manufacturer, today announced JL Audio® M200 marine speakers and subwoofers, a stunning new audio series that blends a fresh design with high-performance sound to boost the onboard experience. Engineered to withstand harsh boating environments, the speakers are available in 6.5- and 7.7-inch sizes, offering clear, immersive sound, while the 10-inch subwoofer produces deep, powerful, clear bass. The M200 series speakers and subwoofers feature vibrant LED illumination in a wide variety of colors so boaters can personalize the look of their audio system to match their boat.

“With the JL Audio M200 series, we’re offering boaters a powerful onboard audio solution with crystal-clear sound, modern styling and customizable lighting – all at an exceptional value. Designed to keep the party going year after year, these speakers and subwoofers deliver the performance, durability and versatility to enhance any day on the water.”
–Susan Lyman, Garmin Vice President of Global Consumer Sales & Marketing

Featuring a 1-inch edge-driven silk dome tweeter with a neodymium magnet, the JL Audio M200 speakers provide a smooth and warm sound with power handling up to 60 watts RMS. The standard cutout size and mounting hole make it easy to retrofit the boat. The 10-inch subwoofer is constructed with an injection molded polypropylene cone and rubber surround and an optimized motor system to deliver minimal distortion, excellent low-frequency, and 250-watts RMS power handling.

RGB lighting allows boaters to customize the look of their M200 series audio system to complement their onboard style. When paired with a Garmin Spectra™ or Garmin Lumishore® light control module (sold separately), boaters can access advanced lighting control from a compatible chartplotter or ActiveCaptain® app. Both the speakers and subwoofers offer white or gray grilles to match the boat’s interior and maintain the premium look of other M-series speakers, including the M6 and M3.

Built from marine-grade materials and finishes with corrosion-resistant connections, the JL Audio M200 series provides high-performance audio all season long, withstanding salt and sun exposure.

The JL Audio M200 series is available now with suggested retail prices ranging from $199.99 to $349.99. To learn more, visit garmin.com/marine/audio.

Engineered on the inside for life on the outside, Garmin and its brands – JL Audio and Fusion – are committed to developing and delivering world-class audio entertainment solutions, including high-performance stereos, speakers, amplifiers and subwoofers and other audio components for the marine, car, RV, powersports and home markets. For more information, visit the Garmin Newsroom, email our media team, or follow our blog. 

* Based on 2025 sales.

SOURCE JL Audio via PRNewswire

HAMILTON, OH (09.21.26) – Dynamat announced that Reliable Product Marketing is now the company’s Mobile Electronics
12volt representative for Northern California and Northern Nevada.

Through the new partnership, Reliable Product Marketing will support Dynamat’s dealer, distributor, and installer
relationships throughout the territory, helping customers access Dynamat’s proven product solutions and the
expertise needed to tackle road noise, vibration, heat, and unwanted sound.

“Reliable Product Marketing brings strong regional knowledge, enthusiasm, and a commitment to serving
the mobile electronics industry with premium brands,” said Pat Johnson, National Sales Director at
Dynamat. “We’re excited to have them representing Dynamat across Northern California and NorthernNevada and look forward to growing our presence in these important markets.”

Dynamat’s product portfolio includes sound-deadening and insulation solutions for vehicles, including Dynamat
Xtreme, Dynaliner, DynaCore, PRO Speaker Kit, Dynamat ProX and much more. These products are designed to
help enthusiasts, installers, and professionals create quieter, more comfortable, and better-performing vehicles.

Reliable Product Marketing didn’t start as a business plan. It started as a belief — that the car audio industry
deserved representation that actually understood the products, the installers, and the customers sitting in a shop
chair.

“We’re excited to work with Dynamat and their incredible team! Dynamat offers a world-class product that is
proudly made right here in America,” said Scott Baughman, Principle at Reliable Product Marketing.
We’re looking forward to bringing the Dynamat product line—and the story behind this iconic American-
made brand—to dealers throughout Northern California and Northern Nevada. Great products. A great
team. Made in America. We’re excited for what’s ahead!”

Since 2007, we’ve been working the California and Nevada territory the right way: building relationships one dealer
at a time, learning the technology deeply enough to train on it, and choosing our brand partners the same way we’d
choose the gear for our own builds — carefully, and without compromise.

That foundation has let us grow into something larger. RPM today means a rep firm with real reach, a content library
that educates the market, and manufacturer partnerships built on long-term growth rather than short-term
placement.

We’ve weathered the hard years the industry has gone through. We rebuilt when it was necessary. And we came
out on the other side with the same conviction we started with — this industry is worth doing right.

Form more information, visit www.dynamat.com and www.norcalrep.com.

QUEENS, NY (09.21.26) – Tune in and watch the CMA LIVE interview this Saturday September 19th at 8:00pm on how ZZ2 EXPANDS BIKE2PLAY WITH NEW 7-INCH MODELS.

ZZ2 is expanding its BIKE2PLAY DVR lineup featuring a larger 7-inch display, the all NEW 3.5mm audio output feature everyone has been asking for plus a convenient screen-shutoff function. These new models deliver even more functionality for motorcycle riders and more. A must see in action!

Join the new ZZ2 Tech Group on Facebook.