ARLINGTON, VA (11.12.2020) – The Consumer Technology Association (CTA) has partnered with strategic advisory firm MediaLink, an Ascential company, to curate the official content for the C Space experience at the first-ever, all-digital CES 2021 – the world’s most influential technology event, happening Jan. 11-14. The partnership between CTA and MediaLink builds on a history of collaboration in making C Space the destination for leaders in the media, marketing and entertainment industries. C Space audiences discover disruptive tech trends that are changing advertising mediums, marketing and consumer behavior. The news follows CTA’s announcement to select Microsoft as its technology partner for the show.

CTA and MediaLink will collaborate on curating a thought leadership agenda that will bring together the entire marketing and entertainment communities to discuss thought-provoking issues and explore what’s new and what’s next within the C Space’s digital experience. C Space will feature two days of content that will show how the latest technologies impact marketers and creators. Audiences will be able to connect and network and enjoy special entertainment events. The annual C Space Keynote and Storyteller sessions will also return.

“The C Space Experience at CES has changed the game for marketers who want to stay ahead of the curve on how their business will be impacted by the latest technology innovation and its ripple effect on human behaviors,” said Karen Chupka, executive vice president of CES. “For more than a decade, MediaLink has been instrumental in helping us engage marketers, media and entertainment leaders. We look forward to working with them to create an exciting C Space experience at CES 2021.”

“There’s a theory that constraints can bring about some of the brightest moments of innovation,” said Michael E. Kassan, Chairman and CEO, MediaLink. “The pandemic brought us plenty of new constraints – what better opportunity for us to push the limits of what technology can really do. We’re excited to continue our long-term partnership with CTA at this pivotal moment. At the all-digital C Space, marketers will be able to experience, learn and discover firsthand how technology can help them dream bigger, and build deep consumer relationships to deliver business results both now and in the years to come.”

CES 2021 will take place January 11-14:

January 11: Exclusive media-only access.
January 12-13: Exhibitor showcase and conference programming.
January 14: Conference programming.
Registration will open on December 1, 2020.

Click here for more info about the all-digital CES 2021.

HAMILTON, OH (11.09.2020) – Dynamat Inc., the leading acoustic solutions company has announced new executive leadership to lead the company into the next evolution of its products and market presence. The company was recently acquired by Gladstone Investment Corporation. Founder, Scott Whitaker has retired from Dynamat, but is assisting with the transition as a consultant.

Michael Good, an accomplished executive with more than 25 years of experience in sales, marketing, operations, and process management, has been named President of Dynamat. Michael is a long-time advocate of Dynamat and will bring a wealth of experience to the company. Michael will work closely with the team to ensure that Dynamat continues to assist their partners in growing their business and serving their customers.

“I couldn’t be more excited to lead the Dynamat team. Scott Whitaker has created a world-class brand and it is a true privilege to be able to continue his mission. The opportunity to bring Dynamat into a new phase of growth and innovation is an honor” stated Michael Good. “With our recent acquisition by private equity firm Gladstone Investment Corporation, we have the commitment and backing to continue to lead the market and grow the company.”

Michael comes to Dynamat, most recently, from FinishMaster, a national leader in the automotive aftermarket, where he led all marketing and sales training efforts. Michael also serves on various not-for-profit boards, including several in the automotive industry.

Scott Whitaker retired from his role as President after 30 years of being an industry-leading innovator in a vertical market, that he created. Scott will remain engaged with Dynamat as a Consultant through February 2021. There will be more to come in the near future about Scott and the impact he has had on the industry.

“Our industry-leading growth is a testament to the talented and dedicated team at Dynamat and our commitment to offering leading-edge products to the many verticals that we work in,” stated Dynamat’s founder, Scott Whitaker. “We are excited to have Mike Good join the Dynamat team to continue bringing our innovative products to the marketplace, with non-compromising quality and speed.”

Visit www.dynamat.com for more.

CITY OF COMMERCE, CA (11.09.2020) – Massive Audio has announced the release of the Massive Audio BAS Series 6.5” and 8” Powered Subwoofers. These are the perfect Bass solution for those with limited space and an unlimited thirst for sound quality.

The BAS6 and BAS8 are an 6.5” and 8″ Powered Cast Basket Subwoofer pre-installed within an Industrial Grade Carpeted ported enclosure. These pre-loaded Subwoofers are conservatively rated to handle 250w & 400w RMS, yet efficient enough to yield a high Sound Pressure Levels. It utilizes high temperature 4 Layer, Voice Coils and incorporate tight Red stitching that is sewn through a Kevlar fiber enhanced non-pressed paper cone with an EROM Foam Surround.

The critical function of keeping the voice coil centered in the magnetic gap is performed by triple black poly cotton spiders with mirror image layout and woven round tinsel leads. The enclosure is equipped with Quick Disconnect 4 AWG Power, REM and Ground terminals allowing you to remove the box quickly when extra cargo space is needed. Their enclosure utilizes deep heavy duty black anodized steel grills to protect the cone as well allowing for maximum X-max. An Clipping LED is used to protect the entire system.

These Subwoofers are powered by a high-performance built-in Amplifier with (ATO) Auto Turn-On, Audio Sensing and Remote Trigger. The Built-In Hi-Low converter allows you to connect directly from your system without the need of an additional module and its associated cost. Another unique feature is the inclusion of a Remote Bass control with adjustments up to 12db @ 45Hz. Additionally, there are adjustment controls for Low Pass with built-In 12dB Octave Butterworth Crossover, Bass Boost, Phase to 180°. To sum things up this is a high quality, turnkey Bass solution for full time or lease cars you can be proud to show off.

Visit massiveaudio.com for more.

LAS VEGAS, NV (11.06.2020) – Micah Boren has been with Cardoza and Company for a little over 1-year. The manufacturer rep had rooms booked far in advance at the Palms Palace Hotel and Spa in anticipation of the 2020 SEMA Show. When the show was cancelled at the LVCC, Boren called the hotel to cancel his room but found out it was non-refundable. Micah and his wife Gina decided to turn lemons into lemonade and make a trip out of it anyway and drive from Porterville, CA to Vegas and spend some time in Sin City since the room was already paid in full.

A week before the trip Boren contacted Robin McNeal, Nakamichi Car Audio National Sales Manager, and asked if they could meet up during his Vegas stay. Nakamichi is one of the many lines represented in Northern California by Cardoza and Company. McNeal, a resident of the Las Vegas, quickly agreed 100%.

McNeal and Boren met for a little over 3-hours and discussed customers in Boren’s central valley territory and some of the new products Nakamichi has coming to market. In particular they went over the new NSE-Series speaker line which is scheduled to deliver in early 2021.

Boren related to 12volt News “I have been in the industry nearly 20 years and now just a little over a year as a rep in the territory. I really enjoy meeting with our dealers one-on-one in their stores. I pull up in my 2017 Honda Accord Sport and bring dealers out to the vehicle to hear products we rep ‘Live’. Seeing them smile when they hear a favorite tune let’s me know we are connecting. The Nakamichi brand has a story to tell and our dealers see the value the brand brings to their sales floor for their customers. In the end this business is all about people.”

“This was a great opportunity to spend some quality one-on-one time with a rep from one of our key markets. Micah has been part of the 12volt industry for many years and provided some valuable input. Our get together in Vegas was very beneficial for us both” McNeal stated.

For more information about Cardoza and Company visit: www.cardozaandcompany.com or for more information about Nakamichi contact robin@usa-nakamichi.com

Visit nakamichi.com for more.

OXNARD, CA (11.06.2020) – SCOSCHE has introduced a HEPA Air Filter/Deodorizer designed to fit in a cup holder, along with a new line of Cup Holder Mounts.

Getting into a clean fresh vehicle, whether as a driver or passenger, is a great feeling. Knowing that your vehicle will stay fresh and free from dust and allergens for your whole trip is even better.

FrescheAir is a HEPA Filter Air Purifier and Deodorizer designed to sit conveniently in a vehicle cup holder. Motion activated, with 2 fan speeds, you can plug it in and forget it. A digital display on the top makes it easy to see Air Quality, Temperature and Humidity with just a glance. 

The FrescheAir HEPA Air Filter will be available December 2020 at an MSRP of $99.99. It comes with one replaceable HEPA air filter, a dual 12W USB port car charger and a charging cable.

Modern vehicles typically feature multiple cup holders, making it easy and practical to use them to hold more than just beverages. Our new range of cup holder mounts have bases that adjust with a simple twist to fit any size cup holder. A telescoping arm lets you adjust the reach of the mount and then secures it in place with a lock-nut when you find the right height. A 360-degree rotating head lets you view your phone in portrait, landscape, or any angle in between, and tilts and adjusts so that you can safely use your phone hands-free while you drive.

These cup-holder mounts are available with different types of heads, including: QuickGrip Universal and Gravity Hold, as well as Qi-certified wireless charging options, such as MagicGrip and MagicMount Charge3.

The new cup holder mounts will be available beginning early 2021 for the Gravity Head, and Spring 2021 for the QuickGrip, MagicGrip and MagicMount Charge3. Prices will range from $29.99 to $49.99 for the regular mounts, and $79.99 (MSRP) for the wireless charging mounts, which also come with a 20W car charger and cable.

Visit www.scosche.com for more.

*Source: The NPD Group, Inc., Retail Tracking Service, U.S. & Canada, Mobile Holders/Stands, Excluding Mobile Holder Type: Mobile Grip/Stand, Dollars & Units, Jan. 2017– Aug. 2020.