Race Sport Lighting Partners with Synergy Marketing in T.O.L.A. States and Mississippi

David Toliver in his Synergy Marketing Houston office.

RINGWOOD, IL (10.19.23) – Race Sport Lighting is proud to introduce Synergy Marketing as their new 12-Volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas, and Mississippi. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the Southwest Territory. David Toliver is based in Houston, and Tim Crawford is based in the DFW area. Keep an eye out as Synergy Marketing is eager to hit the ground running and light up the territory! The new firm will be traveling with Ignacio Ayala, Race Sport Lighting’s Product Specialist, the week of October 23rd . They will be showing off some of the new USPTO patented and made in USA professional grade lighting technologies, and more.

“I am so excited to have such an experienced and focused rep firm help Race Sport Lighting in our expansion in these key T.O.L.A. states. Synergy Marketing is a perfect fit to bring our full line of lighting technologies to the territory. They are established, experienced in the lighting category, and excited to be part of Race Sport Lighting, and we are thrilled to be partnering with Synergy Marketing Agency to bring their resellers the lighting solutions they need”.

– Steve Jergensen, President of Race Sport Lighting

“We now have a full line of LED lighting offerings and solutions for our dealers and distributors in 12-Volt, Marine, Motorcycle, and Powersports. Race Sport Lighting has some amazing technologies and tools for our accounts that make lighting a huge profit center for their stores. We look forward to a long successful relationship”.

– David Toliver, Principal of Synergy Marketing

Visit https://www.synergyagency.net/ to learn more.

Marine Sport Lighting Exhibiting at IBEX Show 2023 in Tampa, FL

RINGWOOD, IL (09.28.23) – Race Sport will be exhibiting their fast-growing Marine Sport Lighting line up in booth #3-1615 for boat builders and customizers to visit and learn about their new marine lighting for 2023. Staff will be available in the booth all week to answer any questions. The booth will feature a large custom marine display with hundreds of marine solutions to test with the push of a button. Marine Sport Lighting will also be showing off their new patent pending High Output Camera/LED Docking Light that will be going on ocean cruisers in 2023 with a major boat builder in the industry.

“We can’t wait to meet with boat builders and customizers from all over the world. It has been a time of great change here at Marine Sport Lighting. We have released some great solutions and I can’t wait to show them off. We have developed dozens of boat builder relationships at past IBEX shows, and this year will be no different.” Steven Jergensen, President of Marine Sport Lighting.

Marine Sport Lighting will be on the floor exhibiting in the CPS Sales & Manufacturing booth from Tuesday, October 3rd until Thursday October 5th at the Tampa Convention Center. This is a very technical show full of Engineers and Project Managers ready to source and integrate products.

Find out More about Marine Sport Lighting by visiting www.marinesportlighting.com

Race Sport Lighting Release White LED Version Solar Cab Lights – No Wires, No Holes, No Drilling

RINGWOOD, IL (08.23.23) – Race Sport Lighting is pleased to announce the shipping of its new White LED Version of their patented and innovative Solar Roof Cab Light System to Distributors and Retailers this August. No Wire, No Holes, No Drilling involved! This invention was first previewed as Amber LED only by Race Sport Lighting during the SEMA 2021 Show and launched in early 2022. The Amber LED Wireless Solar Cab Light kits were a success nationwide as a unique solution to adding cab clearance lights to trucks that were not equipped with them at the factory. However, as their sales and marketing team demonstrated them at trade shows, the demand for a White LED version became a popular topic. People loved the solution and quality of the product but requested Race Sport Lighting to consider coming out with a White LED Version. That request has now been fulfilled, and Race Sport Lighting is officially stocking and shipping the White LED version out of their headquarters in Ringwood, IL. This amazing new product is made in an ISO 9000 factory right here in the USA alongside the Amber LED version.

This USPTO patented technology is revolutionary, it is completely run by solar and vibrations sensors and requires no wiring or drilling of holes into the roof of the vehicle. Coming out with a White LED version is not all the news though, Race Sport Lighting also upgraded these kits to Version 2.0 and made some slight improvements and adjustments not only to the White LED, but also the Amber LED kit. They upgraded to a new IC chip and v2 circuit board to help improve the consistency of the vibration sensor, and when the lights turn on and off. Ther brightness and the run time between solar chargers were greatly increased as well as a byproduct of this improvement on the 2.0. They also juiced up the retail packaging with a nice attractive gloss 4-color retail package that draws attention to customers when they walk by in your stores.

“We are so excited to finally be stocking and shipping this product to the marketplace. We had some distributors and retailers that really got behind the Amber LED Cab Light kits after the 2021 SEMA Show launch and sold a lot of the Amber LED version in 2022. I could not believe how many people wanted a White LED version. We discovered at trade shows that most truck outfitters and enthusiasts were removing the amber and going all White, and that included the marker cab lights on the roof. It was a must that we deliver the White LED Version in 2023 and it is now shipping daily.” – Steve Jergensen, President of Race Sport Lighting

The Part number for the Solar Cab Light System is #1007602. The system is already shipping in August to distributors and retailers nationwide. Pre-orders have already been shipped and new orders are being accepted. To learn more about this system, please watch this In The Garage video from the partners at Total Truck Centers – https://youtu.be/K-PhYTKLBw8

Race Sport Lighting Released HOODKIT1 Hood Brow Lighting System Kit

RINGWOOD, IL (07.19.23) – Race Sport Lighting released their New HOODKIT1 (P/N# 1007720) LED Knight Rider Scanning Hood Brow DRL Flex Kit in Q2 and are now in full non-stop production in Q3.  This modern, unique and niche hood lighting kit is the perfect solution for a frontal lighting show on the exterior of any vehicle. The hood brow retail kit comes with a 5’ 9” length flexible all weather strip kit that fits most full-size vehicle front ends perfectly and is cut to size if necessary. The kit does an amazing knight rider style scan on start-up, and then transitions to a cool white DRL for nighttime safety on the roads in time to put the vehicle in gear and go.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is good profit too! Professional installation is recommended for this product and allows dealers to bill out 1-2 hours of labor to be estimated. 

“The HOODKIT1 launch was a success in June, and we smoked through our 1st production run already. It is an amazing hood brow light kit that is priced right with good margins and labor potential for thousands of our dealers nationwide. When our lighting specialists first pitched this product concept to me, I knew it would be a winner for our resellers and consumers are going to love it. We just ran our second production, and the kit is available for more resellers to purchase and install them on a showroom vehicle to show off to their customers.” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting Hood Brow Lighting System is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/.

Learn more and watch this instructive YouTube video shot at Avenue Sounds in New York – click here or see below to watch:

Race Sport Lighting Released RSUKIT-C RGB Multi-Color Chasing Aluminum Channel Underbody Kit

RINGWOOD, IL (06.08.23) – Race Sport Lighting released their new RSUKIT-C (P/N# 1007686) RGB multicolor chasing style underbody kit in Q1 and are now in full non-stop production in Q2. This unique and niche new exterior underglow product is the perfect solution for a full lighting show underneath the frame of any vehicle. The RSUKIT-C kit comes with RF remote control and Bluetooth app control functions for the user to select the colors and patterns they want to display. Users can do virtually hundreds of distinct colors and patterns all around the exterior of the vehicle. The lighting is recessed into their notorious aluminum channel design, which are the exact same durable channels used on their nationwide top selling RSUKIT, which ash been the top-rated underbody kit on the marketplace for several years.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens upon dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is great profit too! Professional installation is recommended for this product and allow dealers to bill out approximately half a day of labor to be estimated. Another fun fact is that you can mate this exterior product with their new AKIT18 ambient interior kit and control the inside and outside of the vehicle for a complete light show with one smart phone app.

“Dealers that have been huge supporters of our RSUKIT drove this new product by simply asking for a chasing pattern light kit that is made on the same durable platform as our top selling aluminum channel underbody kit. We stepped up the request even one further and made this product both remote controlled and Bluetooth app controlled. The RSUKIT-C, to no surprise, has risen to the top of our nationwide seller ranking charts. It is an amazing chasing pattern underbody light kit that has been a high request item from our dealer network for the last 1-2 years” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting RSUKIT-C (P/N# 1007686) chasing underbody light kit is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/

Race Sport Lighting Releases AKIT18 18-Piece Ambient Vehicle Lighting Kit

RINGWOOD, IL (05.10.23) – Race Sport Lighting released their New AKIT18 18-piece Ambient Vehicle Lighting Kit in Q1 and are now in full non-stop production in Q2. This unique and niche new interior ambient product is the perfect solution for a full lighting show on the interior of any vehicle. The 18pc retail kit comes with a momentary push button extension, multiple flexible acrylic light tubes for the doors and dash, door handle lights, door pocket lights and multiple Bluetooth door controllers for each door to keep in sync and reduce wiring. With Bluetooth controls, this amazing kit can do virtually hundreds of colors and chasing patterns on all 4 doors.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is great profit too! Professional installation is definitely recommended on this product and allow dealers to bill out several hours of labor to be estimated.

“The AKIT18 has been no surprise to have risen to the top of our nationwide seller rankings. It is an amazing ambient light kit that is priced right with good margins and tons of labor potential for thousands of our dealers nationwide. I have heard reports of dealers offering this kit to consumers at $1,000+ installed to get that European ambient light kit look flaunted on high end luxury cars. Now any vehicle can have this look with our AKIT18.” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting 18-piece ambient light kit is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/. Learn more and watch this instructive YouTube video shot at Avenue Sounds in New York – Click here or press play above to watch.

Race Sport Lighting Released NEW 2018+ Jeep Wrangler JL STAGE Light Kits

RINGWOOD, IL (03.22.23) – Race Sport Lighting released their NEW Stage Bundle Kits for the 2018+ Jeep Wrangler JL to the industry. This news just months after successfully launching their 2007-2017 Jeep JK STAGE Kits at the SEMA Show in November. Their Stage 1 Road Runner Kit features 6 major external lights in a kit that takes 2-4 hours to install in the bay.  The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that install in about 6-8 hours. And lastly, the Stage 3 Zombie King Kit packages a whopping 10 interior and exterior Jeep lights that shops can bill out 9-12 hours of labor to install. These are the perfect solutions for resellers who upfit Jeeps or who are looking to keep it simple and offer lighting packages.

S1JJLK (p/n# 1007701) is the STAGE 1 Kit

S2JJLK (p/n# 1007699) is the STAGE 2 Kit

S3JJLK (p/n# 1007700) is the STAGE 3 Kit

This is a dealer driven product and Race Sport Lighting has already been getting amazing feedback. Dealers who upfit Jeeps communicated, whether it’s a lift kit, an exhaust kit, or alike, that it’s easy for their sales counter guys to sell a 1-2-3 option to the customer instead of putting together a lighting system piece by piece. The sales counter person will simply show the 3 options, give them the 3 prices for package + labor, and the customer will make a choice.

“After successfully launching the STAGE Kits for the 2007-2017 Jeep JK, it was mandatory to get to work and launch the 2018+ Jeep JL STAGE kits as well. The moment we started announcing the Jeep JK kits, dealers were eager to inquire about when the 2018+ JEEP JL version is coming out. The resellers drove this product to the marketplace to make the checkout experience much easier. It also makes it easier to quote labor and make sure their shops make a lot of profit selling a Jeep Lighting Stage kit.” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting Jeep Stage Kits are in stock and shipping now out of their Midwest warehouse. The current packages are for the Jeep Wrangler JK and JL vehicles, but they will be releasing the Jeep Gladiator and Ford Bronco Kit packages soon.

Visit racesportinc.com for more.

Race Sport Lighting Exhibiting & Training at KnowledgeFest Las Vegas

RINGWOOD, IL (01.31.23) – Race Sport Lighting will be exhibiting in booth 101 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom 5-Axis display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.

“We can’t wait to meet with our dealers from all over the country and reconnect face to face with many. 2022 was a strange year full of global economic issues for many of our dealers, but I know dealers are ready to kick off 2023 in the right direction. We have added more patented and unique LED lighting solutions to our line up and added amazing value-added tools for our dealers to us. It’s going to be exciting to show them off in Vegas. I am particularly excited about the training on Friday that is brand new and will accelerate any dealers lighting category revenues.” Steve Jergensen, President of Race Sport Lighting

Friday, February 3rd from 3 pm – 4 pm in Bordeaux training room
Race Sport Lighting 2023 Product Line Introduction and Training

Race Sport Lighting will host a training session during KnowledgeFest that will focus on “The Lighting Category Opportunity for the Owner, The Sales Counterman, and the Technician”. This 1-hour session will be divided up into specific training for everyone in the stores organization, and equip them with the knowledge needed to be successful in the lighting category and increase their revenues and confidence. This is a completely new redesigned training, and never presented before until this show.

Visit www.racesportinc.com for more.

Race Sport Lighting Launches New IQ Series Quad Optical Auxiliary Lights

RINGWOOD, IL (01.20.23) – Race Sport Lighting is pleased to announce the launch of their NEW IQ Series Quad Optical Auxiliary Lighting. This new auxiliary light series is 4 times brighter with more lumen and LUX Light output than any current products on the marketplace. IQ Series uses Race Sport Lighting’s New Exclusive Quad Optics that feature 4 high power diodes encased in one single long cast optic. The IQ series was designed and tested in the lab to Industrial grade standards, which exceed normal automotive grade testing standards and can take more abuse, more vibration, and are more durable in all environments they will have to endure.

The IQ Series auxiliary lights are in stock and shipping now out of their Midwest warehouse. There are 12 total skus in this simple line up featuring (4) round sizes, (4) square sizes and (4) rectangle sizes to choose from. There is a size and wattage for every install or job for the reseller or upfitters. The warranty is 3-years and is perfect for not only aftermarket offerings, but OEM, Dealership, and Upfitting vehicles and machinery.

“The IQ Series is going to be a great family addition to our lineup. As our auxiliary line up expands into multiple industries, there has been a growing demand for exponential brightness, more durability, and more variety of size and wattage requirements for various applications. The IQ Series gives our Resellers and Upfitters everything they are looking for in one product family and is unbelievably bright. This product was testing at 4x the performance of our flagship Street Series Auxiliary family on similar size lights. The lumen and LUX Outputs far exceed any of our competitors highest output product offerings and put us in the lead.” – Steve Jergensen, President of Race Sport Lighting.

Visit www.racesportinc.com for more.

Race Sport Lighting Partners with Falcon Sales in the Pacific Northwest

WASHOUGAL, WA (12.23.22) – “Falcon Sales & Marketing is excited to have been chosen by Race Sport Lighting to represent their brand in the Pacific NW,” Dave Gates, Falcon Sales/Mt Hood Marketing Principal, related. 

Dave Gates pictured on site at a recent area PowerSports event.

Gates continued, “The timing is perfect for us as we will focus heavily on business related to Power Sports and Heavy Duty vehicles in 2023. Especially since a lot of the brands that we represent like Kicker, Memphis Audio, PowerBass, Arc Audio and Alpine are currently involved in or venturing into this category. I love powersports and all motorsports as well. We plan on attending as many events as possible to support our current and future clients.”

The Race Sport Lighting catalogs are available from Falcón Sales.

“2023 is going to be a new adventure for Falcon Sales. We will continue our business and look to grow in other markets like Powersports and big rig builders,” Gates concluded.

For more see www.falconsalesanddistribution.com.