Oracle Lighting Announces New Ford Mustang Dynamic ColorSHIFT Headlight DRL Halo Kit

Posted on December 21, 2020 by 12VoltNews in Industry and tagged Oracle Lighting.

METAIRE, LA (12.22.2020) – Oracle Lighting has launched its new Dynamic ColorSHIFT™ Halo Kit with DRL Upgrade (p/n 1446-332) for 2018-21 model year Ford Mustangs. Now available with an MSRP of $299.99, the kit includes unique standard features such as sequential FLOW turn signals, true white DRL mode, and smartphone control all in one package.

“Dynamic ColorSHIFT LEDs are individually addressable which unlock some very unique programming opportunities for these lights,” explained Justin Hartenstein, Oracle Lighting director of development. “The Dynamic features allow the user to run multiple moving color patterns through the LEDs, creating a vivid eye-catching lighting effect. The color-changing motion flow effects are conveniently controlled through a free smartphone app, and the system features more than 200 pre-programmed moving patterns as well as static color control and color wheel.”

The integrated controller features both DRL and turn indicator inputs. The switchback LED indicator features Oracle Lighting’s exclusive Dynamic FLOW turn signal effect. The white DRL trigger automatically switches the LEDs to pure white when the vehicle is started.

The kit includes:

(6) Dynamic DRL Circuit Boards
(2) Dynamic Projector Halo Rings
Bluetooth Multi-function Controller

“This kit includes everything you need to convert your existing headlights to have these unique dynamic lighting features,” added Hartenstein. “Oracle Lighting also plans to release a complete set of replacement headlights with these same dynamic features early in 2021.”

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

New Heise LED Light Mounts and Municipality Series Replacement Strobe Lights Now Shipping

Posted on December 20, 2020 by 12VoltNews in Industry and tagged Heise.

HOLLY HILL, FL (12.21.2020) – Heise LED Lighting Systems by Metra Electronics is now shipping two new universal light mounts that require no drilling, a fog light replacement mount for Ford Raptor, in addition to three new replacement strobe lights from their Municipality Series kits. These lights and accessories were first showcased at SEMA360 and are available now.

Lighting Mounts

An ultra-strong magnetic mount, the HE-UVMM, is a universal mount for adding aftermarket lights without drilling holes into the vehicle. The mount is sold as a pair, which can mount one light per bracket or a single lightbar using the set of two brackets. This mount is ideal for adding Heise LED lights to the top of the vehicle and is strong enough to hold a lightbar or two single lights in place. For the hood of a vehicle, Heise has introduced the HE-UVHM, a no-drill compression mount. It features rubber pads built-into the bracket to protect the vehicle’s paint and clamps into place on the hood. The mounts are sold as a pair and can mount one light per bracket or a single slim lightbar using the set. Both of these new mounts are ideal for adding Heise LED lights when drilling holes into the vehicle isn’t an option.

To add cube-style LED lights to the fog light location of 2017-up* Ford Raptor trucks, the new HE-FDBK13 mounts to the OE fog light location. This mount can fit up to three cube style lights per side for a total of six cube lights in the front. These are constructed with heavy gauge steel and a black powder coating for extra durability. Mounting hardware is included with the HE-FDBK13.

Municipality Series Replacement Lights

Expanding upon its safety lights for commercial vehicles and heavy equipment, Heise has introduced replacement lights that fit into their existing strobe lighting kits that can be purchased separately. Previously, the lights were only available as a four-piece set with the controller and hardware. Now, installers can purchase two-piece strobe light sets in amber (HE-MUSTR-G2A) and white (HE-MUSTR-G2W). These sets include the hardware and harnesses and are used with the existing HE-MUSTR-GRW or HE-MUSTR-GRA controllers, which are sold separately as kits.

Heise’s four-piece white strobe light kit, the HE-MUSTR-W, now has the replacement strobe light bulbs available separately as the HE-MUSTR-S1W. These white bulbs feature eight one-watt LEDs, are rated IP65, and now available individually. The full line of Municipality Series safety lights can be seen online at HeiseLED.com and a video introducing all of these products, including the mounts, is available at https://youtu.be/wtvouTaTU-Q from Metra’s YouTube channel.

Visit HeiseLED.com for more.

SEMA “She Is” Spotlight: Oracle Lighting’s CEO Tiffanie Hartenstein on Growing a Successful Business

Posted on December 20, 2020 by 12VoltNews in Industry and tagged Oracle Lighting, SEMA.

The SEMA Businesswomen’s Network (SBN) named Tiffanie Hartenstein as this week’s #SheIsSEMA Spotlight Member. Hartenstein is the CEO of Oracle Lighting, which manufactures designer lighting products and technologies for the automotive powersports, motorcycle and marine markets.

SEMA: What is most challenging part of running your business or job?

TH: Keeping our teams motivated and communication flowing throughout all departments. We are lucky to have top-notch staff this year, which makes it a bit easier. Keeping our team’s morale high is key to providing the best service possible to our customers.

SEMA: How many years have you been in the industry and what was your first industry job?

TH: This was my first industry job. Our business was very small when it started so there were no titles. My husband, who founded Oracle Lighting, and I wore all the hats. We were sales, shipping, customer service, marketing, product development, all at once, between the two of us. Thankfully now we have a large and talented team of people who can take over each of these departments.

SEMA: What are three qualities that got you to where you are today? How have these qualities benefited you?

TH: Stamina, resilience and faith. Building and growing a successful business is a monumental task. The saying “heavy is the head that wears the crown” really fits how I felt over and over again during the past 15 years. Thankfully I have the stamina to stick through the difficulties and resiliency to bounce back if we take a hit. I have always carried unbreakable faith that our business will be successful. There is never any doubt that we cannot achieve each goal we set.

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments? Do you have a specific situation that comes to mind?

TH: There have been many challenges as a woman in this male-dominated industry. I see these same struggles for the females in my sales and customer service team as well. Unfortunately, we come in contact with men who prefer to speak with another male, assuming that we cannot answer their question with the same depth of knowledge. Thanks to SBN pushing for female advocacy in our industry, I’ve seen this improving greatly in the past few years.

SEMA: Who are your role models or mentors in the industry? How have they helped you along the way?

TH: I think Donna Foulger is a great role model in the industry. As the first female inducted into the SEMA Hall of Fame, her presence was felt as an important part of SEMA’s established growth. Her faith and dedication to build something that could last through generations is inspiring.

SEMA: Have you always wanted to work in the automotive industry? What keeps you here?

TH: As much as I love this industry, I didn’t know it until I was in it. The automotive enthusiast culture is fast-paced and ever-changing. I love the innovation and family feel of our industry.

Visit sema.org/sbn for more.

Story written by Ashley Reyes

DS18 Hosts 3rd Annual Loud for Tots Event

Posted on December 17, 2020 by 12VoltNews in Industry and tagged DS18.

MIAMI GARDENS, FL (12.18.2020) – Loud for Tots was the place to be on Saturday night December 12th at the DS18 HQ in Miami Gardens FL. The 3rd Annual Loud for Tots event was designed as a community minded event to gather toys for children in need during the Christmas Season.

The DS18 Big Bad Wolf was spotlighted at the Loud for Tots event.

As dozens of vehicles filled the DS18 parking lot local police arrived on the scene. Masks were a requirement and social distancing was encouraged for all. The ‘rub’ with police was the ‘Loud’ aspect of the Loud for Tots. Apparently the local authorities did not know what people around the world know…. at DS18 “We Like It Loud”.

A wide variety of vehicles were in the DS18 parking lot for the event.

Rob Ferro, Mr DS18, was on site with the Big Bad Wolf. “The Loud for Tots event was a success despite the 12 officers on site. The Sargent agreed to let us continue the event but without the LOUD part. During the event we were able to collect over 20 boxes of toys on Saturday night… and I was not arrested for being too nice” Ferro stated.

During days after the event people from charity organizations picked up toys from the Loud for Tots event.

Continuing, days after the event, Ferro related “First of the week we started to deliver the toys to diverse foundations. One of the organizations was for children with Autism. Putting smiles on the faces of many children is very rewarding to all of us at DS18.”

Visit DS18.com for more.

CRUX Releases a New Mini-Camera Line with 3 Models

Posted on December 17, 2020 by 12VoltNews in Industry and tagged CRUX.

CHATSWORTH, CA (12.18.2020) – The 3 new CRUX mini-cameras are designed to fit in tight spaces. The cameras can be used both for aftermarket and OEM install needs.

The new CRUX Mini-Camera Line models are so small.

Each of the 3 models provide parking guidelines that can be turned off and on. Each of the 3 cameras provides 100 degree horizontal viewing angle. Push-in type mounting options provide installation flexibility.

These cameras provide the option for dealers to find the best possible camera solution no matter how tight the space may be.

Visit cruxinterfacing.com for more.

Alpine Names the 2020 Rep Firm of the Year

Posted on December 16, 2020 by 12VoltNews in Industry and tagged Alpine.

AUBURN HILLS, MI (12.17.2020) – Alpine Electronics of America, Inc. named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

Mike Anderson, Alpine Vice President and General Manager-Business Unit, with Dennis Montgomery, Mark Barber, Richie Holtzman and Steve Paul from Tech Marketing (L to R) pictured at a previous Alpine event.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

The Santa Fe Team members Jeff Henshaw, Eric Balzer, Anthony Rawlings and Matt Macias (pictured from top left) in social distanced settings.

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin the 2020 Alpine Direct Rep of the Year

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

Visit alpine-usa.com for more.

DS18’s High Excursion ZXI12.4D Is Being Heard Worldwide

Posted on December 16, 2020 by 12VoltNews in Industry and tagged DS18.

MIAMI GARDENS, FL (12.17.2020) – Do you want more excursion, more thumping power, and to shake everyone’s mirrors around you? DS18 has the perfect subwoofer to satisfy all your bass head needs in the newly designed for 2021 ZXI12.4D high excursion subwoofer. This monster sub packs a 3-inch coil made to withstand high amounts of power with the utmost efficiency while producing thunderous distortion free bass.

This sub has a low FS so it can be used in large boxes with lower than normal tuning. Not only will this subwoofer slay the lows, it is versatile enough to also play higher frequencies in the bass zone of sub frequencies. Most subs that produce this much bass have very deep mounting depths which limit the applications in which they can be used.

The ZXI12.4D has a mounting depth of only 7.5 inches so It can be used in most instances where you need a lot of bass but not you don’t have to worry about the setup taking up all the real estate in your vehicle. The ZXI12.4D has been conservatively rated at 1000w rms and 2000w peak power so this makes it the sub that can handle any task put to fruition.

Visit DS18.com for more.

AudioControl Wins 2020 MEA Vendor of the Year Award at KnowledgeFest

Posted on December 15, 2020 by 12VoltNews in Industry and tagged AudioControl.

SEATTLE, WA (12.16.2020) – AudioControl (audiocontrol.com) has been recognized by the Mobile Electronics Association (MEA) as their 2020 Vendor of the Year. The prestigious MEA award “recognizes the vendor that best exemplifies the characteristics of professionalism, service and expertise, as voted by peers, staff and judges throughout the Industry Awards process.”

Matthew Palumbo and Chris Bennett from AudioControl providing virtual training to 2020 KnowledgeFest attendees, where AudioControl was named Vendor of the Year.

“Everyone here at AudioControl is excited and proud to be recognized by the MEA with this award,” stated AudioControl CEO Alex Camara. “We would like to thank everyone who voted for AudioControl as well as our very dedicated, hardworking dealer and rep network for their support. I also want to strongly express my appreciation to the team here at AudioControl who, each and every day, take enormous pride in the work we do. We have all found a way to thrive as a community through a challenging year, and AudioControl will continue to be here, strongly supporting our amazing dealers with innovative solutions as well as award-winning support and training.”

In 2020, AudioControl launched several new products that provided dealers with critical opportunities in the Car Audio, Marine and Powersports market segments while remaining out in front of supply chain and manufacturing challenges associated with a global pandemic. Additionally, AudioControl’s engineering team forged ahead with the development of new solutions, while technical support and training initiatives continued, delivering an unmatched level of service to dealers throughout the channel.

Visit audiocontrol.com for more.

Oracle Lighting Debuts White Underbody Wheel Well Rock Light Kit

Posted on December 15, 2020 by 12VoltNews in Industry and tagged Oracle Lighting.

METAIRE, LA, (12.16.2020) – Oracle Lighting has announced the debut of its new White Underbody Wheel Well Rock Light Kit (p/n 5875-001). Now available with an MSRP of $99.95, these new highly durable and intensely bright white LED rock lights easily install for applications on trucks, Jeeps, trailers, powersport vehicles, and more.

“Featuring more than 2,400 Lumens of output making them brighter than most headlights, you can drive with confidence using these white rock lights with high quality components that withstand any terrain you put them through on the streets or off-road,” explained Justin Hartenstein, Oracle Lighting director of development. “With multiple options on the market, you want the best quality for a good price when choosing white rock lights.”

Using quality Cree XQ-E chips and expertly-engineered components, Oracle Lighting offers four intensely bright white rock lights in an easy-to-install kit for a fraction of what some other brands charge.

The kit includes everything needed for installation, including:

(4) white LED rock lights
(4) mounting gasket sets
(4) sets of mounting hardware
(1) 4-to-1 easy wiring hub

Additional specifications include:

Kelvin Color Temperature : 6000K
Lumens (each): 600LM/PCS
Watts (each): 6W/PCS
Amps (each): 12V*0.14A/PCS
Ingress Protection: IP67
Operating Temperature: 65 Degree
Input Voltage: 9V-18
High temperature Protection: Yes

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

The 12Volt Spin-To-Win Wheel Keeps on Spinning

Posted on December 14, 2020 by 12VoltNews in Industry and tagged Spin to Win.

SHREVEPORT LA (12.15.2020) – The 12volt Spin-To-Win Wheel was created to bring an element of fun to the 12volt Industry. Four weeks ago the 12volt Spin-To-Win Wheel, that spins each Friday morning, celebrated its two year anniversary.

CarTunes Atlanta was the winner of the 12volt Spin-To-Win 106…winning a Power Acoustik amplifier.

There are 18 prizes up for grabs on the wheel for a lucky 12volt retailer to win each Friday. The wheel spins at 10AM each Friday and a 12volt retailer’s slip is drawn from the jar. 12volt retailers, that have included a #12voltspin on their Instagram posts, have their store’s name placed on a slip in the jar. When the 12volt Spin-To-Win when stops on a space a slip is drawn from the jar. That retailer will then receive a prize from that company.

A smiling Leroy Anderson with the Power Acoustik amplifier he won on the Spin-To-Win Wheel Number 104.

JVC and Accele recently joined other top brands on the 12volt Spin-To-Win Wheel. The JVC XX Xtreme Xplosives Wireless Headphones prize will certainly make a winner happy.

The new JVC Wireless Headphones are a prize on the Wheel.

The Accele Electronics Spin-To-Win Wheel Prize is a new Qi Wireless Charging System. The BU-WCPH is a universal application that eliminates wire clutter featuring an elegantly designed silicone rubber Qi charging pad that is trimmable and hardwired maximum charging capability. A winner of the Accele prize can always have a full charge on the road.

An Accele Qi Charger installed underneath a console armrest.

Brands on the Spin-To-Win Wheel include Kicker, Power Acoustik, DS18, Soundstream, PowerBass, CRUX, ZZ-2, JBL, SiriusXM, NavAtlas, AIS, JVC, Accele, Speed Junkie, a CES Backpack and 12volt News prizes.

We encourage all retailers making Instagram posts to #12voltspin to make sure they have a slip in the jar. There are currently over 2600 Instagram post with #12voltspin.