SHREVEPORT, LA (10.15.2021) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day. Creating the 12voltSTP is another example of making it easy for industry members to put their company’s brand and activities in front of members of the 12volt industry.
Mel Valadez sent this image from the front seat of his Ford Explorer on the route between Dallas and Sacramento for the Western DBDRA Finals.
Vince Murray (L) sent this image from KFest Indy of his Jeep Gladiator Sport S In the Metra booth with Jason Anderson on the trip with Team Nutz-Pittsburgh.
The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..Presto.. your company’s positive news could be in the news. 318 465 0844 is the number. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.
Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.
End Result sent this great image as they were traveling with Race Sport Lighting’s Ignacio Ayala from the bay in Auto Sounds Willoughby, OH with Craig Wardell (R) and a ‘64 Mercedes 230 SL that was white owned by Elizabeth Taylor.
Rich DeSclafani shown in his Palm Beach FL office with new ZZ-2 CarPlay products for select Land Rover and Jaguar products.
To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. It’s the 12volt Central Studios 6 Pack. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.
Big Daddy’s Morris Hartman jumped into the 12volt Chevy Studio for another ride around the Big Apple.
Kicker Marine Audio is ‘going overboard’ in Lake Havasu City AZ this weekend for the NRG Spark Plug Formula 1 Power Boat Race October 15-17.
Check out the 12Volt 6-Pack as The 12volt Central Studios will work to make 6 social media posts each business day delivering fresh positive news the 12volt industry.
PALM BEACH, FL (10.15.2021) – ZZ2 has released the IT-LR line of interfaces for select LAND ROVER/RANGE ROVER/JAGUAR vehicles. Rich DeSclafani stated “We are extremely excited to launch our Wireless CarPlay interfaces for Land Rover/Range Rover/Jaguar. These interfaces provide a complete all in one solution for supported vehicles. They offer wireless connectivity, safety, and convenience. They are exactly what is needed to add the latest technology to these vehicles. The interfaces exclusively use the factory touchscreen to control the interface and come with a 3 year warranty. These products are in stock and available to ship.”
Rich DeSclafani pictured with new CapPlay products in the ZZ-2 office in Palm Beach, FL.
FEATURES: · Wireless CarPlay · Wireless Android Auto · Backup Camera Input (w/Dynamic Moving Lines) · Front Camera Input (w/Parking Mode and Forced Front Camera) · Smartphone Mirroring/Mirror Link · Touchscreen Control
LAND ROVER: 2012-2016 Discovery 4 2012-2016 Freelander 2 2012-2016 LR2 2012-2016 LR4 2012-2016 Range Rover Sport 2012-2016 Range Rover Evoque 2012-2016 Range Rover Vogue 2015-2016 New Discovery Sport
IT2-LR15:
Jaguar: 2017 and Up E-Pace 2017 and Up F-Pace 2017 and Up XJ / XJL 2017 and Up XF 2017 and Up XE
Land Rover/Range Rover: 2017-2019 Land Rover Discovery Sport 2017-2018 Range Rover Evoque 2017-2018 Range Rover Sport 2017-2018 Range Rover Velar 2017-2018 Range Rover Vogue
IT4-LR-DUO:
Land Rover/Range Rover: 2019-2021 Range Rover Velar 2019-2021 Range Rover Sport 2019-2021 Range Rover Vogue 2019-2021 Range Rover Evoque 2020-2021 Land Rover Discovery Sport
SHREVEPORT, LA (10.15.2021) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios, work to deliver positive industry news each business day. Creating the 12voltSTP is another example of making it easy for industry members to put their company’s brand and activities in front of members of the 12volt industry.
Mel Valadez sent this image from the front seat of his Ford Explorer on the route between Dallas and Sacramento for the Western DBDRA Finals.
Vince Murray (L) sent this image from KFest Indy of his Jeep Gladiator Sport S In the Metra booth with Jason Anderson on the trip with Team Nutz-Pittsburgh.
The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..Presto.. your company’s positive news could be in the news. 318 465 0844 is the number. With the advent of social media Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains people need still, and look forward to, receiving news. That is also true for the business realm that includes the 12volt Industry.
Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone.
End Result sent this great image as they were traveling with Race Sport Lighting’s Ignacio Ayala from the bay in Auto Sounds Willoughby, OH with Craig Wardell (R) and a ‘64 Mercedes 230 SL that was white owned by Elizabeth Taylor.
Rich DeSclafani shown in his Palm Beach FL office with new ZZ-2 CarPlay products for select Land Rover and Jaguar products.
To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. It’s the 12volt Central Studios 6 Pack. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318 465 0844. Presto, your positive news could be delivered to members of the 12volt industry. On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.
Big Daddy’s Morris Hartman jumped into the 12volt Chevy Studio for another ride around the Big Apple.
Kicker Marine Audio is ‘going overboard’ in Lake Havasu City AZ this weekend for the NRG Spark Plug Formula 1 Power Boat Race October 15-17.
Check out the 12Volt 6-Pack as The 12volt Central Studios will work to make 6 social media posts each business day delivering fresh positive news the 12volt industry.
HOLLY HILL, FL (10.14.2021) – Metra Electronics will have two booths at the 2021 SEMA Show in Las Vegas, with booth 12141 in the North Hall and its off-roading and powersports products on display at booth 61041 in the West Hall. This year marks Metra’s 75th anniversary in manufacturing and will be celebrated with a look back at Metra’s car audio history on social media. As Metra Electronics releases new product announcements for the SEMA Show, it will also showcase a look at products from the past, celebrating both old and new innovations in the aftermarket automotive industry.
How Metra Electronics Started It all began in 1946 at a little shop in Brooklyn, New York, with founder Michael M. Somma fixing and selling TVs and FM radios. Soon, they began creating FM radios specifically for cars under the name MetraVox and found a big demand for installations in taxi cabs. Taxi drivers spent their entire workday in their vehicle and now they could enjoy listening to the radio. Naturally, Metra’s radio kits took off. This is where the business split into a new entity focusing entirely on car audio, called Metra Electronics. Metra manufactured complete radio installation kits that included wiring and harnesses, becoming a pioneer in the car audio industry.
A Change in the Industry Up to this point, dealerships were a major customer, purchasing radio kits from Metra to install into vehicles before they left the lot. It was in the 1980s that things began to change and transition from OE radio installations to aftermarket. The Custom Aftermarket Sound Association (CASA) was formed and lobbied to make radios optional for car manufacturers. At this point, Single-DIN radios were in use and European models were becoming more prevalent. These models required a different dashboard to fit the standard Single-DIN radio, making installation challenging for all of the various makes and models on the road. Metra Electronics became one of the first to offer a solution, focusing on its support for the radio business by providing dash kits with the installation hardware and essentials required for aftermarket radio replacement.
Metra Grows Through the Years In the 1980s, it became clear that Metra was outgrowing its operations, which now took up an entire city block with 100,000 square feet of space in Brooklyn, New York. The company needed to find a new home. In 1986, Metra’s corporate headquarters packed up and moved south, settling in Holly Hill, Florida, where the company remains today. Several events helped contribute to the growth of the company, with Metra first attending the SEMA Show in 1980, becoming a fixture at the annual event. Recognizing the importance of developing relationships with face-to-face time, Metra’s President, Bill Jones, took a motorcycle road trip through the United States in 1991, visiting its distributors and customers throughout the region.
In 1992, Mr. Jones realized that an organized training program was needed for an industry that was growing too fast. With no standardized methods for training or schools specifically for 12volt installers, he created Installer Institute in Holly Hill, FL. Since 1992, Installer Institute has graduated thousands of students and helped push MECP and MESA certifications. In 2016, the school became accredited by the Accrediting Council for Continuing Education & Training, and most recently had its 26-week program eligible for Title IV funding so that students could apply for federal financial aid to cover their tuition.
Metra Introduces New Brands In the early 2000s, Metra grew beyond dash kits, creating Axxess for vehicle integration and Tsunami for car audio wiring and audio installation accessories. While Tsunami’s brand name evolved into the T-Spec and Raptor product lines, Axxess remains a top name among professional 12volt installers. In 2003, Axxess introduced interfaces to retain the door chimes in Chevrolet, which became the start of a long line of products developed to accommodate the ever-changing vehicle technology seen in different makes and models. The Install Bay brand was also created to offer all of a shop’s hardware essentials in one place, becoming the largest product line in the Metra portfolio. To complete an aftermarket audio installation, Metra created Shuriken High Performance Batteries along with Ballistic sound damping. In 2014, Heise LED Lighting became its premiere LED lighting brand, soon followed by iBEAM Vehicle Safety Systems, AmmoTenna, Metra PowerSports, Saddle Tramp, Metra Marine, Daytona Lights, and a product line of accessories dedicated entirely to Jeeps.
In 2001, Metra applied its expertise in car audio connectivity to create Ethereal Home Theater, a division specifically for HDMI products and home theater systems. Today, this division has been rebranded as MetraAV and has grown to include Ethereal, Velox, Spyclops, and Helios product lines. MetraAV is now known as one of the most reliable manufacturers for premium residential and commercial integration products.
75 years after introducing its first automotive radio kit, Metra Electronics will attend the 2021 SEMA Show to celebrate its innovations over the decades. New product highlights include a growing lineup of dash kits and integration products designed to bring upgraded sound systems into older and newer vehicles. Metra will also showcase accessories and lighting packages designed for Jeep Wrangler and Gladiator, new RGB and RGBW lighting kits, redesigned LED lightbars from Heise, and new monitors and cameras from iBEAM. In the off-road/powersports booth, attendees will see universal audio products plus audio accessories designed specifically for Polaris and Can-Am UTVs. Daytona Lights will also expand its value series of LED lights, doubling its product offerings. For motorcycles, Metra’s Saddle Tramp brand will introduce new audio installation products and lighting accessories designed to fit Harley-Davidson. Product announcements will be released with more details closer to the show.
STILLWATER, OK (10.14.2021) – KICKER Marine Audio is again joining its local dealers and fans in Lake Havasu City, AZ, for the NGK Spark Plugs Formula 1 Powerboat Series, October 15-17, which features high-horsepower racing excitement in 3 classes over 2 days, featuring international powerboat racing stars.
On Oct. 15, the Friday Night Beach Party from 4-8 pm at the London Bridge Beach is sponsored by KICKER Marine Audio. Fans get to mingle with the drivers and crews to learn more about them and their racing equipment. Amid great music–broadcast through the KICKER Marine Audio system–a vintage boat display, kids’ activity zone, museum exhibits, food, Beer Garden, vendors, and a Reunion Social for past racers, families and racers crew members will enjoy the festivities. This special event will be free and open to the public.
The race is part of the 50th anniversary celebration of the city’s founder, Robert P. McCulloch, Jr. who was the first to initiate the outboard championships at Lake Havasu in 1964. The race became a Lake Havasu tradition, drawing competitors from every corner of the globe for high stakes cash and prizes.
As the owner of McCulloch Motors, McCulloch later purchased the then-sinking London Bridge in 1968 and shipped the pieces to the USA where he resurrected the granite blocks in the exact same order over the man-made Bridgewater Channel, a feat that was completed 50 years ago. The London Bridge has since been a tourist attraction in the heart of the Arizona desert.
KICKER Marine Audio, and its local dealers (Wired 4 Sound and Ron’s In Your Ear Audio), and vendors have long been active in Lake Havasu through the performance boating Annual Desert Storm Poker Run and rally. This NGK Spark Plugs Formula 1 Powerboat event gives KICKER Marine Audio and music fans the opportunity to mix high-speed racing with high-octane sound.
Dan Murphy of MurfCo. Inc. KICKER Marine Audio’s long-time Manufacturers Rep Group, that sets up distributors and dealers in the Southwest Region, is teaming up with Lake Havasu’s custom installer Wired 4 Sound’s Jeff Cuvelier at the event. Murphy and partner Frank Zepeda’s “Boom Toon,” a “vintage” 30-foot Starlight 1986 riverboat that was transformed into a runabout double decker party barge, complete with a slide and party poles, will be at the docks. The Boom Toon will join Jeff’s Rinker Flotilla Deck boat. Both are decked with top-of-the-line KICKER Marine Audio speakers, subwoofers, amps and more, and both boats emphasize the company’s tag line of “Livin’ Loud!”
Ron Voegele, of Gatorwraps, installer of large-scale vessel and vehicle wraps said of Cuvelier’s boat, “When he pulls into a cove, everyone else shuts off their stereos because his sounds like a live concert! We get those comments all the time when we play our KICKER sound systems—the sound is that clear!”
MurfCo and local dealers have had long-time KICKER audio affiliations including friendships with KICKER founder Steve Irby, who was a pioneer in the 12-Volt, mobile audio world.
“KICKER Marine Audio finds kindred spirits in the performance boating community,” says Jeremy Bale, brand manager, “This group of racers and fans may be introduced to KICKER through this event and some may certainly know the company from its decades as a mobile audio leader, no doubt used in their tow vehicles. Lake Havasu has been a good location for us with long-time dealers, distributors and installers and we enjoy getting together and engaging with our customers and friends at these events–and to make new friends. We’re happy to support the Seebold family in this race!”
All KICKER Marine Audio’s can enclosures are tough, UV-treated and come in black and white to complement a boat’s color scheme, complete with LED light complements. Horn-Loaded Tower Systems, speakers, subwoofers, amps and media centers are only part of the line, so when you want to “Kick” up your sound system, rely on the brand that delivers the finest quality acoustics and marine-grade components—KICKER Marine Audio.
MUSCLE SHOALS, AL (10.13.2021) – MECA is proud to announce the clubs 2021 Sound Pressure League World Champions. MECA presented 31 World Champion trophies at the Finals event held in Muscle Shoals, AL on October 8th and 9th.
Chris and Lori Caudill-AudioDreamLand Ky- With their SPL Loud Spouses plaque.
“A huge thank you to our Title Sponsor Sundown Audio, and co-sponsors Ohio Generator, Incriminator Audio, TRU Technology, Arc Audio and all who contributed to the success of the 2021 event” MECA Commish Steve Stern related.
Chris IKSRTFO Eigensee-Team 614 OH with his SPL Best of Show plaque.
Mike and Rachel Jones Phat Farm-KY, Phat Farm-Venue of the Year, pictured with their plaque and MECA Commish Steve Stern.
Stern continued with “Thank you also to ring sponsors Sundown Audio and SoundCheck. All Champions will receive the traditional MECA ‘super bling’ Champion’s Ring.”
Nearly 50 National Point Champs plaques are displayed on the table at the event.
MECA competitors and friends work to unload all of the trophies out of the MECA truck.
LIBERTYVILLE, IL (10.12.2021) – MB Quart strengthens partnership with CFMOTO as the UFORCE600 launches with the MB Quart U6 audio system. Previously, MB Quart has worked with CFMOTO with the Universal Overhead System, and this ALL-NEW U6 audio system cements the growing relationship.
Brian Sherman, Vice President of Product and Marketing, said, “This growing partnership with CFMOTO represents a magnitude of future opportunities for more vehicle-specific kits. We are extremely proud and satisfied with the release of the ALL-NEW UFORCE600 showcasing audio that’s loud with the included 6.5-inch coaxial speakers and a high contrast 160-watt LCD source unit. Bringing audio with adventure on every outdoor journey is what sets Music. Defined. apart from the rest. With LIFE SHIELD/IPX-rated, you’ll be able to take on any element that the condition brings.”
Purposely engineered for the UFORCE600 (U6), this MB Quart U6 audio system fits MY21/22 U600 vehicles and includes a high contrast 160-watt LCD source unit, 6.5-inch coaxial speakers, high-impact HDPE composite enclosure, and LIFE SHIELD/IPX-rated.
Rest assured that for any adventure that demands rough conditions faced along the way, your audio will remain durable while lasting against the elements.
Bring Music. Defined. audio on every adventure with the ALL-NEW UFORCE600 and get ready to tackle any element along the way with audio that’s high quality and produces undistorted levels of listening in any song.
LIBERTYVILLE, IL (10.12.2021) – The all-new for 2022 TERYX KRX 1000 SPECIAL EDITION chases down adventure with undistorted and untamed levels of POWER FROM THE GODS. Hifonics continues its growing partnership with Kawasaki vehicles in this explosive and vibrant audio package that brings out ultimate adventure-seeking adrenaline. Creating a concert sphere of immersion right in your 2022 TERYX KRX 1000 SPECIAL EDITION, audio transcends with levels of detail and clarity in every beat.
Brian Sherman, Vice President of Product and Marketing, said, “Continuing this crucial partnership with Kawasaki has been such an important relationship and value to Hifonics. We love bringing high-quality sound that’s detailed and loud that makes every outdoor adventure worth embarking on. I know how critical it is to hear every small detail from my favorite songs and playlists through any condition and element that the outdoor adventure may bring.”
The 2022 TERYX KRX 1000 SPECIAL EDITION comes complete with 6.5-inch door speakers, a 12-inch subwoofer, a high-grade Hifonics Bluetooth/AM/FM source unit, and a 600-watt, 5-channel amplifier. Giving the dash an interior centerpiece to the vehicle, the high-contrast color LED screen of the source unit is built into the center console. Apple Control enables compatible Apple devices controlled by the stereo through the integrated USB plug in the top dash compartment.
A pair of 6.5-inch coaxial 2-way speakers are built into the doors as their composite midrange cones create deep and accurate mid-bass, all while being paired with 0.75-inch titanium dome tweeters for a crystal-clear high-frequency performance. The 12-inch subwoofer was specially designed for the 2022 TERYX KRX 1000 SPECIAL EDITION and mounts directly behind the seats.
Alden Stiefel, President of Maxxsonics USA, commented, “This continued partnership between Kawasaki and Hifonics has continued to grow as newer vehicles become announced. We are extremely proud of bringing POWER FROM THE GODS audio into the 2022 TERYX KRX 1000 SPECIAL EDITION. Not only will audio expectation be met with superior performance, but also being protected against the elements provides a safe measure of durability and longevity.”
When untamed adventure calls, bring undistorted levels of playback into every quest for adrenaline this fall season with the Hifonics audio package. From booming bass that creates immersive dimension to every song, from speakers that transcend quality with undistorted quality of listening into every genre of music – your music will come alive on every outdoor adventure.
POWER FROM THE GODS meets the pursuit and demand for a louder listening experience in the ALL-NEW Kawasaki 2022 TERYX KRX 1000 SPECIAL EDITION.
Phoenix, AZ, October 11,2021 – MTX Audio, of the MiTek Electronics and Communications Group, is announcing that they have expanded their sales team with two new additions, Steven Abdelahad as a power sports regional sales manager and Ceasar Olaes as a 12-volt regional sales manager.
Steven comes from a rich history in the 12-volt and power sports industry and brings with him a wealth of knowledge. Having started with the Good Guys in 1999 in retail sales, he’s gone on to own his own business and most recently was with Tucker Power Sports. “I’m truly passionate about building relationships and challenging myself with technical projects.”, says Steven. “Having focused on business management in college before running my own business has allowed me to fine-tune my sales skills in the off-road industry for the last five years.” Steven will be focusing on developing areas in the Southwest, upper Midwest, and east coast territories power sports growth along with managing our rep firms in those states.
Ceasar brings a strong aftermarket background with over 30+ years’ experience in the industry having worked for companies like SPAL Automotive, Vision Tech America, Race Sport Lighting and Epsilon Electronics. “It’s great to be working for a brand that I have long admired and followed and I’m looking forward to traveling into the territories, getting to know all of the great dealers that we have in the 12- volt market as well as expanding our dealer base.”, said Ceasar. Ceasar’s focus will be on the southern states from California to Florida as well as working with our rep firms in those areas to continue expanding the brand.
“We’re really excited to have Steven and Ceasar joining our team and are looking forward to their dedicated efforts in supporting our reps and dealers.”, said Director of Sales and Marketing, Jason Fickas. “Their diverse history and unique skill sets will make an immediate and positive impact and also aligns well with our long-term strategy.”
DEI’s newest heat control kit snugly fits Polaris two-seaters.
AVON LAKE, OHIO (10-11-2021) – Keep your hot new Polaris RZR from getting too hot with a Heat Control Kit from Design Engineering, Inc.
Designed to snugly fit the contours of ’19-’21 Polaris RZR XP 1000 & XP Turbo (including S model), the kit keeps the center console area and seats cool thanks to DEI’s heat-blocking blend of materials.
“Using Extreme Heat Barrier to shield heat in the center console and our Black Extreme Heat Barrier to insulate behind the seats blocking engine heat, this new Heat Control Kit provides a comfortable ride on any excursion,” says Mike Buca of DEI. “Plus, detailed instructions, along with our DEI support team, makes installation a breeze.”
DEI’s Extreme Heat Barrier withstands temperatures up 1,750 degrees F to keep the driver and passenger areas protected. The materials are non water absorbent, self adhesive, and have superior insulating properties. The Heat Control Kits are available in Behind-the-Seats and Center-Console options, as well as a Combination kit that covers it all.
For more information about DEI’s Heat Control Kits for Polaris RZR XP 1000 & XP Turbo (including S model) applications and the company’s full line of thermal and sound control products, visit http://www.designengineering.com
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