DIAMOND BAR, CA (10.05.22) – With dozens of industry influencers, celebrities, noteworthy builds, games, prizes and activities, Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.
In the 12,150-sq.-ft. area located in Booth #81059 outside the main entrance of the Las Vegas Convention Center, Showgoers will be able to connect with top names, including John Hennessey, Chelsea DeNofa, Vaughn Gittin Jr., Adam LZ, Joey Logano and more. Meanwhile, games and contests will be taking place, and technical experts will explain and conduct live demonstrations showcasing how motor oils protect a vehicle’s engine.
“The Pennzoil Dare to Perform Experience is a fun and engaging way for professionals at the SEMA Show to build career-boosting connections and learn what’s new in the industry,” said Tom Gattuso, SEMA vice president of events. “The interactive demonstrations and in-person activities contribute to an engaging experience that you can only get at the SEMA Show in Las Vegas.”
Open to all credentialed SEMA Showgoers, the Pennzoil “Dare to Perform” Experience will have something happening throughout the week. Complimentary coffee will be available during Pennzoil’s “Perfect Pour,” Tuesday–Thursday, November, 1–3, from 8:00 a.m.–11:00 am. The celebrity appearance schedule will be posted at www.pennzoil.com/sema, as well as on www.SEMAShow.com and through the official SEMA Show mobile app.
To learn about all the interactive and engaging features at the 2022 SEMA Show, visit www.SEMAShow.com.
METAIRIE, LA (10.04.22) – Oracle Lighting will launch its new Triple Fog LED Light (Part Number 5890; MSRP: $359.95) for 2021+ Ford Broncos during the 2022 SEMA Show, held in Las Vegas, Nevada. from Nov. 1-4 at the Las Vegas Convention Center, Booth # 20137. Oracle’s new LED Fog LED Light is now shipping.
“If you are looking for a seamless fog light solution for your Ford Bronco like so many other have asked for, we’ve designed an amazing LED triple fog light kit for the steel bumper equipped Ford Broncos,” said Justin Hartenstein, Oracle Lighting director of development. “You can now easily add functional forward-facing LED lighting to your Bronco with this purpose-built kit for a fraction of what others charge.”
The six patented high-powered LED emitters provide significant visibility through advanced optics with a 6,000 raw Lumen output and a precision design that helps reduce glare. The steel plates are galvanized then have a powder coat finish applied for ultimate protection. This blacked-out appearance along with the IP68 waterproof rating offers a sleek look with superior durability to withstand any conditions.
“The simple bolt-on installation uses factory bolt locations and requires no drilling, modifications, nor assembly for this Bronco fog light kit,” explained Hartenstein. “Typical installation time is less than 30 minutes and each kit comes with a wiring harness for simple DIY wiring. This complete kit includes assembled steel housings, six LED emitters, switched relay wiring harness, and all necessary hardware – fully assembled and ready to install.”
Additional features and benefits include:
High quality ⅛-inch thick steel plate
Galvanized anti-rust treatment
Black powder coat finish
Mounts using factory hardware
Engineered and assembled in the USA
Available in white (p/n 5890-001) and yellow (p/n 5890-006)
2-Year warranty
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
DIAMOND BAR, CA (10.03.22) – As part of the 2022 SEMA Show, the Truck & Off-Road Alliance (TORA) Feature Vehicle Program will shine a spotlight on 10 vehicles that showcase diversity, trends and opportunities available in the truck and off-road market. Situated this year in a new location (outside walkway between West and North Halls), the area referred to as “TORA Feature Vehicle Trail” is a must-see attraction for all Showgoers.
Check it out to see the following modified vehicles in key market categories:
“As industry trends evolve, it’s important for TORA to reflect and showcase all current and future opportunities available,” said TORA Council Director Denise Waddingham. “The diverse array of vehicles will inspire and educate SEMA Showgoers to the unlimited possibilities.”
Visitors at the TORA Feature Vehicle Trail are invited to vote for their favorite vehicle for the TORA Feature Vehicle Best in Show Award. The winner will be announced during the TORA Industry Reception, November 2, at 5:00 p.m. in West Hall 3rd Floor Terrace.
TAMPA, FL (10.03.22) – DOW Technologies will be donating 2.5% of sales over the next week to Hurricane Ian relief. As Hurricane Ian’s destruction has had wide ranging impacts on our home state of Florida, we want to offer assistance to those in need. Our plan to donate a percentage of sales also provides an opportunity for our customers to be involved. They can be confident that part of their purchase will go towards those impacted by the storm.
As a small/medium sized business ourselves, we recognize the importance and the responsibility of SMBs to communities. Many of our customers have been profoundly impacted by this hurricane, and we are striving to do our part to help get their communities back up and running.
DOW Technologies President and CEO John Yodzis provided the above information.
ONTARIO, CA (09.30.22) – Making any stock factory sound system sound fantastic is now a simple task with our OEM drop in replacement speakers for many Chevy, GMC and Cadillac, trucks and SUVs.
PowerBass OEM coaxials feature an Injection molded PP cone with a 1” silk dome tweeter, to deliver the music experience you have always wanted from your factory sound system.
OE DIRECT FIT GENERAL MOTORS OE652-GM2 2Ω 6.5″ Coaxial OE692-GM2 2Ω 6×9″ Coaxial
Now available in 2 OHM for most PREMIUM OEM Stock Replacement such as BOSE Premium Sound Systems!
The PowerBass OE-GM series 6.5″ coaxial features dual input terminal options made to work perfectly with early or late model Gm vehicles taking the worry out of which model fits your specific vehicle year.
With the PowerBass OE Series there is no need to drill holes, or cut wires thanks to our simple plug and play design that matches the factory bolt locations and plug styles for one of the fastest upgrades ever.
2-ohm System Impedance Upgraded OEM Replacement Co-Axial Speakers OE652-GM2- 2Ω 60 Watts RMS/120 Watts Max OE692-GM2 – 2Ω 80 Watts RMS/160 Watts Max Injection Molded PP Cone Nylon OEM Speaker Adapter 1” Silk Dome Tweeter OE652-GM2 – 20 oz. Magnet OE692-GM2 – 35 oz. Magnet Factory Plug and Play Wiring OE652-GM2 dual input plugs
DIAMOND BAR, CA (09.30.22) – The OPTIMA Ultimate Street Car Invitational (OUSCI) is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 55th annual trade show.
The competition’s Peak Performance Challenge (a timed segment) and the Lingenfelter Design & Engineering Challenge took place at the SEMA Show for the first time in 2021. Those two segments will return to this year’s SEMA Show, while the Autocross portion of the competition makes its debut at the Las Vegas Convention Center’s Bronze Lot during the exclusive trade-only event. The remainder of the OUSCI continues November 5–7, at the Las Vegas Motor Speedway.
“As an expanded feature at the 2022 SEMA Show, OPTIMA’s Ultimate Street Car Invitational is an iconic competition that will showcase the aftermarket’s potential,” said Tom Gattuso, SEMA vice president of events. “With modifications that enhance the performance of the vehicles, the competing cars and trucks embody what the SEMA Show is all about. It’s going to be exciting to watch the action up close and in person.”
With six regional qualifying events spanning more than eight months, the OUSCI includes the country’s top road-worthy, modified vehicles. Top performers from the regional events receive coveted invitations to compete in the final competition, with a handful of spots reserved for vehicles selected at the SEMA Show.
Since 2008 when the OUSCI debuted, an additional highlight for showgoers has been a display of all 100 competition vehicles at the SEMA Show in an area known as OPTIMA Alley. At the end of the Show, the vehicles parade out of the convention center and make their way to the Las Vegas Motor Speedway, where they participate in a five-part competition. Last year, two of the segments kicked off the competition, which took place at the SEMA Show. This year, the SEMA Show will host three of the five segments.
“It’s rare to be able to witness so many vehicles push the limits of performance and agility,” said Gattuso. “To see the competition unfold live is exhilarating and inspiring.”
The Bronze Lot is located in the outdoor area south of South Hall. For details about the 2022 SEMA Show, November 1–4 in Las Vegas—including a floorplan showing the location of the Bronze Lot, or to apply for credentials to attend—visit www.SEMAShow.com.
SHREVEPORT, LA (09.29.22) – In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News, and the 12volt Central Studios staffs, work to deliver positive industry news each business day. Creating the 12voltSTP Tool was another example of making it easy for industry members to deliver their company’s brand and activities to members of the 12volt industry.
The images below show 12volt companies across the U.S. David Holland had a variety of brands on display in the Shiflet and Dickson showroom in Gastonia NC. “We wanted to make sure dealers know we have inventory to fill their orders” Holland stated.
Wayne and Celise were rushing through the Atlanta Airport on the way to Owensboro KY for the DB Drag Racing World Finals. With the Hurricane Ian slamming Florida there is a lot of uncertainty with air travel.
It’s the remote start season and Robert Sylvester stacked product from a number of brands on a table in the company’s Rhode Island warehouse to show dealers they are ready to fill orders.
Nakamichi is preparing for a major showing at the SEMA show and Jason Proios was in the Diplomat Nakamichi showroom in Miami planning product displays for Las Vegas.
CRUX Interfacing is seeing a big need for their new DK modules and Bob Hering is pictured with products in the CRUX HQ in Chatsworth CA.
See even more @12voltnews on Instagram and Facebook for more examples of the 12voltSTP Tool at work. Check out over 500 posts #12voltstp on Instagram.
The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..Presto.. your company’s positive news and activities could be in the news. 318 465 0844 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.
To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. The 12volt STP Tool was created in 2020 for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318-465-0844. Presto, your positive news could be delivered to members of the 12volt industry.
On Instagram and Facebook, @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry.
Click to see over 500 posts #12voltstp on Instagram.
Look forward to seeing your company’s brand and activities in the 12volt News.
DIAMOND BAR, CA (09.29.22) – SEMA is calling all SEMA Show car builders to register for SEMA Battle of the Builders—the aftermarket industry’s ultimate vehicle competition—by the October 14 deadline. Open exclusively to builders with a car or truck displayed at the annual trade show, the competition celebrates and honors top builders for participating in what many consider to be the pinnacle of automotive events.
“Since 2014, we’ve provided vehicle builders a special platform to showcase their imagination, creativity and craftsmanship while also fueling the love for competition and pride of accomplishment,” said RJ de Vera, SEMA vice president of marketing. “SEMA Show Exhibitors are tremendously selective with the vehicles they choose to showcase their products, capture attention and drive traffic to their booths. SEMA Battle of the Builders not only offers an additional avenue for further exposure by featuring the top builders and brands that exhibit at the SEMA Show but also provides a chance for top builders from different genres to learn from each other building meaningful connections as they judge each other’s builds in the final round.”
SEMA Battle of the Builders gives builders to opportunity to gain global recognition, including possible inclusion in a one-hour television special or SEMA’s social channels, and a chance to be recognized and named as the industry’s top builder. The competition recognizes one winner in four different categories:
Hot Rod & Hot Rod Truck 4 Wheel Drive & Off-Road Sport Compact, Import Performance, Luxury & Exotic Young Guns—before crowning the coveted title, Battle of the Builders Champion.
The four categories have evolved for the 2022 competition. Hot Rod Trucks will now compete with traditional Hot Rod builds. The former Truck class becomes more focused on 4 Wheel Drive & Off-Road builds while the Sport Compact class is expanded to include Import Performance, Luxury & Exotic builds as well. The age limit for the Young Guns class has also been raised from 27 to 29 years old. As part of SEMA’s initiative to support and encourage the next generation of builders in the industry, the association will continue its SEMA Young Guns category for builders who are 29 and younger.
“Each year, we meet amazing young builders through the Young Guns program,” said de Vera. “It is inspiring to witness the passion, drive and courage they have to put their blood, sweat and tears into their projects and to compete with their pride and joy in this competition. To see the industry embrace them as they build a network of contacts and connections that will fuel a lifelong career is exactly why the Young Guns class was created. Fortune definitely favors the brave, and we want to highlight that.”
Although the SEMA Show is a trade-only event, consumers can experience the excitement of the event and see the winning Battle of the Builder vehicles during the SEMA Cruise and at SEMA Ignited (www.semaignited.com), the official SEMA Show after-party taking place from 3:00 p.m.–10:00 p.m., in the West Hall parking lot of the Las Vegas Convention Center.
For more information on the SEMA Battle of the Builders competition or to register, visit www.semabotb.com. The deadline to register is October 14. Calling all builders!
METAIRIE, LA (09.28.22) – Oracle Lighting will launch its new Patent-Pending Integrated Windshield Roof Light Bar System for 2021 and up Ford Bronco during the 2022 SEMA Show, held in Las Vegas, Nev. from Nov. 1-4 at the Las Vegas Convention Center, booth # 20137. Scheduled to ship in November 2022, the new light bar system has an MSRP of $995.95.
“If you are in the market for a high-mount LED Light bar and want to retain an almost factory look, the new Oracle Lighting Integrated LED Light Bar is for you,” said Justin Hartenstein, Oracle Lighting director of development. “While other offerings look obviously after-market or like an afterthought, our Patent-Pending design with its molded cowling integrates into the factory roof line. This product further adds to the rugged and practical style of your 2021 or newer Ford Bronco while eliminating the common whistling issue of other light bars.”
Along with blending in with the factory design, the unique cowl design also provides a quieter and more aerodynamic installation compared to traditional LED light bar setups. The polycarbonate housing is designed to match the styling of the factory hardtop but can be installed on soft top Broncos as well, it even retains all functionality when you might want to go topless.
“The Ford Bronco Integrated LED Light Bar utilizes reflector facing LED technology, elevating it above basic and more common light bars,” Hartenstein continued. “This reflector system is designed to provide optimized LED light output from the 30 individual 8W LED emitters creating at total of 18,000 raw lumens and a projection distance of more than 600 meters.”
This system also features selectable amber or white clearance lights. You can select to connect these lights to an Aux Switch, Parking Lights, DRL, or simply leave them disconnected if you prefer not to use the additional clearance light feature on your Bronco.
The DIY mounting system is easy only needing the tools included in your glove box. Oracle’s Light Bar System mounts to your late model Bronco using the factory accessory mounting points and factory hardware for an easy, DIY installation experience. Available in two colors: Carbonized Grey to match the factory hardtop color, and Black to blend in with the factory black soft top.
“In addition to the color options offered, the housing can also be painted to match the color your truck came in from the factory,” Hartenstein concluded. “We recommend using a professional painter to properly prep, prime, and color match paint the housing. If you do not have aux switches, we recommend adding our optional wiring harness for easy installation.”
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
DIAMOND BAR, CA (09.28.22) – Five standout innovators have been selected from nearly 100 competitors to advance in the 2022 SEMA Launch Pad Competition.
Dustin Golat, co-owner of GolaTTaylor Tools; Jacob Hawksworth, CEO of Hypercraft; Susan Pieper, founder and CEO of DMOS Collective Inc.; Kevin Robinson, president of TRAC LLC; and Frank Terlep, co-founder and CEO of Auto Techcelerators LLC are headed to the 2022 SEMA Show in Las Vegas, Nev., this November, where they will pitch their ideas for a chance to win a grand-prize package valued at $92,000.
Since 2013, SEMA Launch Pad has served as the ultimate product-pitching competition for the automotive aftermarket. In addition to vying for a prize package that includes space at the world-renowned SEMA Show and promotion on national television, competitors build connections and receive support from established experts who serve as judges and mentors in the program.
From left, Frank Terlep (Auto Techcelerators), Kevin Robinson (TRAC), Jacob Hawksworth (Hypercraft), Dustin Golat (GolaTTaylor Tools), and Susan Pieper (DMOS Collective) are the Top 5 finalists in the 2022 SEMA Launch Pad Competition. They are headed to the 2022 SEMA Show, where they will pitch their ideas for a chance to win a grand-prize package valued at $92,000.
The four returning judges are Chip Foose, award-winning vehicle builder and artist best known from the TV hit series Overhaulin’; Jared Hare, an innovator and entrepreneur who founded Addictive Desert Designs in 2007 and has grown the company into one of the leading off-road brands; Myles Kovacs, a trendsetter who founded DUB Magazine and launched TIS Wheels; and Alex Parker, industry advocate and CMO of the 2020 SEMA Manufacturer of the Year Winner Redline Detection.
“This year’s SEMA Launch Pad competitors were amongst the best that we’ve ever seen,” said Kovacs, who is acting as a Launch Pad judge for the third time this year. “I’m constantly amazed at the ingenuity, passion, and drive we see from competitors. It’s going to be difficult to select just one winner from the group.”
The Top 15 semifinalists will have their products displayed in a special Launch Pad Corral at the 2022 SEMA Show (in Central Hall, booth 22970). A must-see feature, the Launch Pad Corral gives competitors an exclusive opportunity to educate Showgoers on their cutting-edge inventions through up-close interactive demonstrations or product displays. Competitors also get an opportunity to increase brand awareness by reaching thousands of potential buyers and business partners from all over the world while attendees learn of new innovations that could benefit their business and customers.
The Top 5 finalists, who will get put in the hot seat by the judges and go before a live audience at the SEMA Show as they dive deeper into their business and marketing activities, are:
Dustin Golat, GolaTTaylor Tools Thread Wizard: Tool engineered to remove all grime, dirt, surface rust, and fouling from a bolt in a fraction of the time when compared to traditional methods.
Jacob Hawksworth, Hypercraft Hyper-Pack: Modular EV battery pack system that allows builders to easily configure a custom high-voltage battery system for their electric vehicle project.
Susan Pieper, DMOS Collective Inc. Stealth and Delta Car Shovels: Premium indestructible advanced designed shovels that are easy to stow and mount on various vehicle racks and platforms.
Kevin Robinson, TRAC LLC TRAC Tire Jack: Tool designed to make removing or installing a wheel/tire from a vehicle safer, simpler, and easier.
Frank Terlep, Auto Techcelerators LLC Drive CoPilot Technology Platform: Technology platform designed to help properly perform, document, and invoice for ADAS safety system verification testing, dynamic calibrations, seat belt function tests, and more.
Two finalists will be announced on Wednesday, Nov. 2, and go on to pitch their products on stage at the newly revamped SEMA Show Industry Awards Banquet on Thursday, Nov. 3.
“Winning SEMA Launch Pad is truly an opportunity of a lifetime,” added Kovacs. “Not only does each competitor benefit from the experience, but we are able to shed light on the products and services that fill a gap in the industry and can inspire future inventors to do the same.”
To attend the SEMA Show Industry Awards Banquet and see the Top 2 contenders battle it out to be crowned the 2022 SEMA Launch Pad champion, visit www.semashow.com/banquet.
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