Industry

Exhibitors Demonstrate Strong Commitment to 2023 SEMA Show

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DIAMOND BAR, CA (03.23.23) – Automotive specialty equipment manufacturers are geared up to exhibit at the 2023 SEMA Show, taking place Oct. 31-Nov. 3 in Las Vegas.

With an eagerness to connect with buyers in person to create brand awareness, introduce new products, develop relationships, and tell their company stories, exhibitors are signing up earlier than they had in previous years, demonstrating strong momentum for this year’s show.

Exhibitor commitments continue to come in at a constant rate, and with more than a third of all applications historically submitted a week before the April 3 priority application deadline, the 2023 SEMA Show is expected to grow to more than 2,000 exhibiting companies.

Exhibitors are signing up for the SEMA Show earlier than they had in previous years, demonstrating strong momentum for this year’s event.

The running list on www.semashow.com/participating-manufacturers shows major automakers, iconic aftermarket brands, and new, first-time exhibitors confirmed for the 2023 SEMA Show.

“The early commitment from exhibitors is a positive sign that companies are excited to reconnect face to face,” said Tom Gattuso, SEMA vice president of events. “It’s also a sign that companies are confident that they will have new products and stories to share.”

Since the pandemic hit in 2020, the industry has gathered at the SEMA Show, making the annual event the go-to place for connecting with colleagues. In 2021 and 2022 the SEMA Show has been amongst the country’s highest attended trade shows, and momentum has increased as travel restrictions are lifted and businesses discover limitations of doing business virtually.

“Virtual meetings are great, but you can’t smell the burning rubber over a Zoom call,” said Gattuso.

Exhibitors that submit completed applications by April 3 will be included in the SEMA Show Priority Booth Selection Process, at which time they will select their space and learn how to get the most out of their investment. Exclusive benefits and opportunities include:

  • First to select their space at the SEMA Show and officially assigned a booth number
  • Immediately included on the online floorplan, which industry professionals use to determine what exhibitors to visit and how to plan their Show
  • Connect with account reps who will guide them on specific opportunities to boost brand awareness based on the exhibitor’s goals and target audience
  • Opportunity to sign up for the 2023 SEMA Show Exhibitor Summit, a two-and-a-half-day boot camp-style event where Show organizers guide exhibitors through important details and tips for success
  • Reminders about early-bird deadlines to save money on booth orders and hotel rooms for staff

Booth space applications, available at http://www.semashow.com/exhibitor, are open to companies that manufacture products that enhance a vehicle’s performance, styling, safety, or convenience. Registration for industry professionals to attend the four-day SEMA Show opens on May 1 at the early-bird rate until late June.

Visit www.semashow.com to learn more and to see the list of companies that have already committed to exhibiting at the 2023 SEMA Show.

Massive Audio Intros New Single-DIN Head Unit with DSP On Board

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COMMERCE, CA (03.23.23) – Massive Audio is releasing a new single DIN head unit that follows in the traditional of value from the company’s H2DSP Radio.

Now as a dealer, you can have a H2DSP radio to put your customers into DSP in installations that may have room constraints such as motorcycle, Marine or UTV. The Massive Audio H2DSP is a solution for your customer looking for some extra Sound Quality but not wanting to spend a lot on DSP unit.

Feature list:
Single DIN 3″ VA White Backlit
4ch x 50 watts Max
6ch built in DSP offers HPF, LPF, BP, Slope & Curve all can be setup through downloadable app
Non CD, Mech-less, USB/BT
SD reader / streamer receiver
MP3, WMA, FLAC & MAV
AM/FM Radio / 30 Memory Locations
RGB 7 selectable colors
Input
Front Aux/SD card & USB
3 pre-outputs Front/Rear & 2 sub channels
Pre Amp output on subwoofer up to 5volt
3 band EQ
Adjustable Bass,Treble & subwoofer

Best of all this unit has a great price. MAP $159.96.

For more information, call 323-262-2262 or email jvelez@massiveaudio.com and bholt@massiveaudiio.com

Race Sport Lighting Released NEW 2018+ Jeep Wrangler JL STAGE Light Kits

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RINGWOOD, IL (03.22.23) – Race Sport Lighting released their NEW Stage Bundle Kits for the 2018+ Jeep Wrangler JL to the industry. This news just months after successfully launching their 2007-2017 Jeep JK STAGE Kits at the SEMA Show in November. Their Stage 1 Road Runner Kit features 6 major external lights in a kit that takes 2-4 hours to install in the bay.  The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that install in about 6-8 hours. And lastly, the Stage 3 Zombie King Kit packages a whopping 10 interior and exterior Jeep lights that shops can bill out 9-12 hours of labor to install. These are the perfect solutions for resellers who upfit Jeeps or who are looking to keep it simple and offer lighting packages.

S1JJLK (p/n# 1007701) is the STAGE 1 Kit

S2JJLK (p/n# 1007699) is the STAGE 2 Kit

S3JJLK (p/n# 1007700) is the STAGE 3 Kit

This is a dealer driven product and Race Sport Lighting has already been getting amazing feedback. Dealers who upfit Jeeps communicated, whether it’s a lift kit, an exhaust kit, or alike, that it’s easy for their sales counter guys to sell a 1-2-3 option to the customer instead of putting together a lighting system piece by piece. The sales counter person will simply show the 3 options, give them the 3 prices for package + labor, and the customer will make a choice.

“After successfully launching the STAGE Kits for the 2007-2017 Jeep JK, it was mandatory to get to work and launch the 2018+ Jeep JL STAGE kits as well. The moment we started announcing the Jeep JK kits, dealers were eager to inquire about when the 2018+ JEEP JL version is coming out. The resellers drove this product to the marketplace to make the checkout experience much easier. It also makes it easier to quote labor and make sure their shops make a lot of profit selling a Jeep Lighting Stage kit.” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting Jeep Stage Kits are in stock and shipping now out of their Midwest warehouse. The current packages are for the Jeep Wrangler JK and JL vehicles, but they will be releasing the Jeep Gladiator and Ford Bronco Kit packages soon.

Visit racesportinc.com for more.

Elite Electronics Received KICKER 2022 Dealer of the Year Award for the South Central Region

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MILWAUKEE, WI (03.22.23) – Elite Electronics, based in Milwaukee, recently was named KICKER 2022 Dealer of the Year for the South Central Region. Area representative Tom Ebeling, Tree Associates, presented owner Muhammad Choudhry with the award certificate at a dinner recently.

The Elite Electronics location in Milwaukee, WI.

“Elite Electronics has received the KICKER Dealer of the Year for this territory multiple times. He and his staff operate a very proactive store in Milwaukee that draws from across the surrounding area. They have been a very supportive KICKER dealer for well over a decade and put customer satisfaction at the top of their daily objectives,” Tom Ebeling related.

Muhammad Choudhry holds the Elite Electronics KICKER 2022 Dealer of the Year Award. Tom Ebeling (C) presented the award during the dinner meeting with Mohammad Armand from Armando Sounds.

Choudhry commented to The 12volt Central Studios, “The KICKER brand supports our company with products that provide the features and performance consumers are looking for today. We have been a KICKER dealer for well over a decade. Additionally, they back everything up with excellent service and Tom at Tree is definitely very supportive. We look forward to a very strong 2023 with an eye to receiving the next KICKER of the Year Award for this region.”

Ebeling, based in Chicago, works very closely with dealers across his territory. At the Albawadi Restaurant in Niles IL, where he presented Elite with the KICKER award, they were joined by Mohammad Armand. His 12volt store, Armando Sounds in Chicago, has also received a KICKER Dealer of the Year award.

Concluding, Ebeling offered, “Armando Sounds recently relocated to a new location three times the size of their previous store. Both of these dealers are great retailers that represent the future of our business. Elite Electronics represents the best in Milwaukee and Armando Sounds represents the best in ChicagoLand.”

For more visit kicker.com for more.

enLIGHT10 Your Vehicle with Stinger’s New LED RGB Lighting Series

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CLEARWATER, FL (03.21.23) – Stinger Electronics, the industry leader in aftermarket vehicle technology, introduces enLIGHT10 RGB lighting solutions. enLIGHT10 offers a wide variety of LED lighting products for your car, boat, jeep, or UTV. From rock light kits to LED RGB strip lights and more, the enLIGHT10 series provides you with the ultimate control over your vehicle’s lighting system.

The new product line was built to integrate with the Stinger HEIGH10, 10-inch infotainment system (UN1810). With this integration, users can conveniently access enLIGHT10 lighting controls directly on their UN1810 infotainment screen, without ever having to use an app like most lighting applications.

For added convenience, enLIGHT10 features easy-to-install solutions that are controlled using a proprietary app, Stinger enLIGHT10, now available in the Apple App Store or Google Play Store. Choose from thousands of colors and pattern combinations using your smartphone or tablet.

Product Information:
SPXDK Rock Light Kits are available in 4 or 8-pod configurations; each pod features 24 bright, powerful LEDs built for rugged conditions like off-roading or marine use. Create unique lighting patterns to express yourself and ensure safe visibility when driving in dimly lit areas. Additionally, the ingenious daisy chain installation requires only one controller – making it easy to manage both enLIGHT10 rock lights and strip lights simultaneously.

SPXDUBKIT RGB Strip Light Kits offer unparalleled customizations for all vehicles. These LED lights are Bluetooth-enabled, meaning that you can easily manage your lighting from the app and mix any color combination or pattern of your choice. These lights are designed with the perfect fit in mind so they can be mounted virtually anywhere.

“Our enLIGHT10 series was created with one goal in mind – to make it easier for our customers to create an amazing lighting experience for their vehicles,” said Jon Lawrence, enLIGHT10 Product Manager. “We know that people want their vehicles to stand out from the crowd. With our new line of LED lighting products, we are giving them the tools they need to create a truly unique look for their ride.”

To ensure maximum performance and reliability, all enLIGHT10 products use advanced waterproof components that are rated IP67 waterproof and dustproof. Additionally, they feature a durable die-cast aluminum housing that is designed to withstand harsh environments and temperatures ranging from -40°F (-40°C) to +176°F (+80°C).

With its state-of-the-art design and advanced features, the enLIGHT10 series is sure to revolutionize how people customize their vehicles’ lighting experience. For more information about this exciting new product line, contact your local Stinger sales representative or visit stingerelectronics.com. To become a Stinger Dealer, click here.

Alpine Now Shipping Next-Generation R-Series 4-Channel Amp

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AUBURN HILLS, MI (03.21.23) – Alps Alpine North America, Inc. (“Alpine”) is now shipping the Next-Generation R-Series R2-A60F 4-Channel Amplifier. The R2-A60F is the first amplifier to ship from the Next-Generation R-Series Sound System Line, following the speakers which shipped in January.

Using “trickle-down” technology from the Ultra-High-Resolution AlpineF#1Status and Alpine Status systems, the R2-A60F is Hi-Res Audio Certified and able to reproduce up to 40kHz frequency response for music that is closer to the original source. The R2-A60F features Alpine’s Class D Amplifier Circuit and provides 100W x 4 @ 4Ω or 150W x 4 @ 2Ω.

In addition to the High-Resolution capabilities of the Next-Generation amplifier model, design changes were made to improve installation. A 15% reduced footprint increases fitment options in most vehicle applications yet still maintains the “Loud and Fun” performance quality that long-time R-Series fans have come to enjoy. Speaker connections were consolidated to one side of the amplifier for easy access. Amplifier controls, like gain and crossover controls, were relocated to the top of the amplifier under a removable plate for convenient access. Mounting “feet” were also integrated into the chassis of the amplifier to simplify the installation process.

The R2-A60F is Remote Bass Knob Compatible and works with the RUX-KNOB.2 or RUX-H01 (sold separately).

The R2-A60F is available now for $449.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

IASCA Worldwide Hosts First of Its Kind Advanced Sound Quality Training Seminar at Mobile Soundstage Engineering

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EAST WENATCHEE, WA (03.20.23) – IASCA Worldwide hosted the first of its kind Advanced Sound Quality Training Seminar for 11 top IASCA SQ Judges on March 11, 2023 at Mobile Soundstage Engineering in Bixby, OK. IASCA’s Advisory Group selected specific experienced judges to attend the seminar by invitation only.

The training was conducted by IASCA President Travis Chin and IASCA World FInals Champion Harry Kimura at the facility for another multiple IASCA World Finals Champion, Mark Eldridge. Travis Chin presented IASCA’s mission and goals for the future, Harry Kimura reviewed recording differences, judges’ conduct and rules changes while Mark Eldridge provided the systems, his NASCAR Cup Car and system, and invaluable experience and knowledge to the participants.

The training focused on many factors in sound quality listening and judging, going far beyond the basics of traditional IASCA Sound Quality Judges’ Training seminars. Multiple reference systems from the MSE facility were utilized in the training to highlight the differences between variable listening experiences. The systems have the ability to “inject” errors into the playback that mimic common issues in the competition lanes, allowing judges to hear the difference. Even the multiple IASCA Championship winning NASCAR Cup Car built by Mark Eldridge was dialed in for in-car demos.

IASCA also approved new sound quality judging material for competition that will replace the current IASCA Sound Quality Reference CD next season.

“Having this level of advanced training has been in the works for the past couple years now,” said IASCA President Travis Chin. “Harry Kimura’s and Mark Eldridge’s knowledge, experience and history with IASCA was extremely beneficial to the group and using Mark’s facility worked perfectly to achieve our goal. IASCA Worldwide endorses these Advanced Sound Quality courses for anyone, individual, competitor or judge, who wants to learn more about true sound quality. These courses are invaluable!”

“After visiting MSE last year, I realized that this would be the ideal place to have na IASCA Judges Training, with the availability of multiple external reference sound systems, Mark’s NASCAR Cup Car system and live instruments,” said IASCA Judge Harry Kimura. “As an IASCA judge since 1994, I can vouch that it’s a complete evaluation environment for judges! Well trained judges are one of the highest valued assets for any sanctioning organization as it maintains the highest levels of integrity within the organization.” Kimura continued to say, “IASCA has made a commitment to ensuring that their training is second to none and with that, integrity is ensured.”

“I was approached by IASCA President and top IASCA Judge Harry Kimura last year regarding the project,” said MSE President Mark Eldridge. “It was an amazing day; we put together a full day of listening, discussion and demonstrations. I know there have been IASCA Judges Trainings in the past, but nothing at this level. I loved every minute of it and look forward to the next seminar!”

Fo more info on IASCA Worldwide and the Advanced Sound Quality Training seminar, visit iasca.com or contact President Travis Chin at travis@iasca.com. For more info on Mobile Soundstage Engineering, contact Mark Eldridge at meldridge@mblsound.com.

ORCA Introduces Plug-And-Play Harnesses for Tesla Models

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CAMARILLO, CA (03.20.23) – Orca Design and Manufacturing announced it is offering a new series of harness packages from the Gladen SoundUp line. Known for its plug-and-play harnesses for Mercedes-Benz and BMW, the SoundUp series will now feature solutions for Tesla, including the newer vehicle models equipped with 18-volt power systems. The harnesses are available through authorized Focal and Mosconi retailers as well as Gladen retailers and distributors.

The SoundUp harnesses for Tesla connect directly to Mosconi One Series and Pico series amplifiers, expanding and empowering the system with DSP and either Class D or Class AB power. The five kits cover all Tesla models, whether equipped with Base or Premium audio systems.

In addition, the line includes accessory harnesses that allow replacement of factory speakers while utilizing the existing factory connectors. For the newer Tesla models with 18-volt power systems, Orca has introduced a complete package that includes the harness, an 8-channel amplifier with built-in DSP, and a mono amplifier for the subwoofer.

“Tesla has created a division among installation professionals in the car audio industry,” said Nalaka Adikari, sales director for Orca. “They are either nervous about working on such a unique vehicle line or have become full Tesla integration and fabrication experts, with no one in between. The release of these new harnesses will let retailers enthusiastically say yes to Tesla owners and give installers the confidence to create new audio experiences in these cars for their customers.”

The SoundUp line features complete integration solutions covering 18 vehicle brands worldwide. For more information visit Mosconi-america.com.

ORCA Announces Partnership with The12VDashboard

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CAMARILLO, CA (03.17.23) – ORCA Design and Manufacturing, supplier of premium automotive audio brands and accessories, announced select products from its represented brands will be featured at the12vdashboard.com, a website that matches audio applications with the components designed for the specific vehicle. Products will include Focal’s INSIDE line of car model-optimized kits and audio products for Harley-Davidson, as well as Gladen speaker kits for BMW and Mercedes-Benz. In addition, installation professionals will be able to identify the correct plug-and-play harnesses for Tesla, Mercedes-Benz and BMW from Gladen’s new Sound Up harness line.

The12Vdashboard.com services the car audio industry as a simple lookup tool that matches a desired installation or integration application with the parts and accessories that fit, based on vehicle year, make model and sub-model. The site offers a seven-day trial for qualified users.

“Focal and Gladen produce automotive integration speakers, components and harnesses that combine premium performance with perfect fit,” said Nalaka Adikari, ORCA national sales director. “By partnering with the12vdasboard.com, we ensure industry professionals can find and offer upgrades that deliver the ultimate quality from factory locations.”

For more information on vehicle-specific products from ORCA-represented brands, visit orcadesign.com.

SEMA Hall of Fame Nominations Due Tomorrow

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DIAMOND BAR, CA (03.17.23) – The SEMA Hall of Fame is an honor bestowed upon individuals who have improved the automotive specialty-equipment industry. These individuals have gone above and beyond the normal course of business to enhance the stature of the industry and/or the association’s growth.

While many well-known names are often nominated for the program, it’s important that SEMA doesn’t overlook leaders and innovators who may not be as well known. There are many unsung heroes who contribute to and impact the industry greatly—and the association needs input from members to make sure they get the recognition they deserve.

Nominate an industry trailblazer who deserves the prestigious honor before March 17 at sema.org/hof

To qualify, the candidate must have been involved in the specialty-equipment automotive industry and/or SEMA for a minimum of 10 years, be at least 50 years of age prior to the 2023 SEMA Show and their contributions must have extended throughout the national or international level.

Candidates who are deceased qualify for nomination at any age, as long as the nomination is presented at least one year posthumous.

Visit sema.org for more.