Alpine

Alpine Now Shipping the OPTIM™6 6-Channel Sound Processor with Automatic Sound Tuning

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AUBURN HILLS, MI (10.10.23) – Alps Alpine North America, Inc. is now shipping the Alpine OPTIM™6, a 6-channel Hi-Res Sound Processor with Automatic Sound Tuning.

Following the launch of the Alpine OPTIM™8, which debuted a powered, 8-channel processor with Automatic Sound Tuning, the OPTIM™6 offers a nearly identical feature set in a smaller, 6-channel configuration and no built-in amplifier. This intentional design positions this product as a starting point for the customer looking to easily integrate and elevate the performance of their factory sound system or be a means to build or add to an amplified aftermarket sound system.

“The competitive edge of the OPTIM™ line is its versatility,” said Gregg Thomas, Director of National Sales at Alps Alpine North America. “The OPTIM™ products are for any customer who walks in the door wanting better sound. The OPTIM™6 takes this idea a step further by offering an easy integration and sound tuning piece at a more approachable price point.”

In addition to its versatility, the OPTIM™6 continues in the quest to simplify sound processing. A simple, self-guided tuning process via the OPTIM™ IOS app (available for iPhone/iPad) or PC app with the KTX-CSP1 External Mic kit (sold separately) quickly and precisely measures the vehicle’s interior. This innovative Auto-EQ software analyzes the vehicle’s acoustic environment and intelligently adjusts to “optimize” the audio output for the vehicle and provide the best possible listening experience.

The Alpine OPTIM™6 PXE-C60-60 is available now for $399.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on http://www.alpine-usa.com for details.

Visit alpine-usa.com for more.

Endless Possibilities Hosted 2nd 2023 Alpine Experience

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AURORA, IL (09.22.23) – Endless Possibilities Auto is a very proactive 12volt retailer who understands  the continuing value of connecting with consumers and enthusiasts. On Saturday September 15th Endless Possibilities hosted the company’s 2nd Alpine Experience event in 2023. Chris Reavis rolled an Alpine Jeep on site early in the day which was placed in front of the store.

Chris Reavis rolled the Alpine Jeep into place early Saturday morning.
Customers also filled the installation bay area.

Cesar Murango, Endless Possibilities Auto owner, related, “Again our store was a big winner. During the day traffic seemed to come in waves filling the showroom and in the installation bay area. From speakers, amps and head units our customers were making purchases… dash cam systems too. Having the Optim8 on display in the showroom also opened people’s eyes and definitely ears.

Customers at the counter to pick up their Alpine purchase.
This Jeep owner picked up an Alpine dash cam system.

‘A little rain did not slow down people coming into Endless Possibilities for the Alpine Experience. The demos outside in the Jeep brought smiles to all in the passenger seat. Other vehicles on site with Alpine showed people even more possibilities. The showroom showcased Alpine products and specials for the day. Cesar and his team were prepared and it was a super day,” Reavis, Alpine Specialist, commented.

Endless Possibilities will be on-site this weekend at the SubieFest Midwest with Chris Reavis in a Subaru loaded with Alpine.

Like last year Endless Possibilities Auto will be on site at the upcoming SubieFest Midwest on September 24th at the Route 66 Raceway in Joliet, IL. Reavis will join the Endless Possibilities Team with a personal Subaru loaded with Alpine gear.

Terrific to see Alpine Experiences happening from coast-to-coast to drive store traffic for proactive 12volt retailers. Consumers can not feel the bass in their chest or experience the highs on their smartphone or laptop. In-store traffic drives sales.

Visit endlesspossibilitiesauto.com and alpine-usa.com for more.

Lafayette Custom Automotive Hosted an Alpine Status Event with the Alpine Experience Tundra

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LAFAYETTE, LA (09.19.21) – Lafayette Custom Automotive was the place to be on Saturday September 16th as the company hosted an Alpine Status event. The Alpine Experience Tundra was under the Alpine tent in the parking lot along with more demo vehicles providing Alpine demos.

Owner Martin Branch and Shane Douet, along with the crew, had the showroom stacked with Alpine products and specials. The custom ‘No Bed Sled’ demo, with amazing graphics, draws customers like a magnet and gets customers taking.

Branch related, “Store traffic was strong and started when we opened the doors. The Alpine Tundra and tent along our busy street definitely got attention. Demos going on in the Tundra and other demos in our parking lot drew even more attention to the event. Alpine speakers and amps plus Status gear were sold during the day. An Alpine Bluetooth portable speaker was the prize and brought a smile to the winner’s face.”

Branch added, “Our customers also mentioned it was terrific to speak with Jimmy Chauffe and Dan Greenwood during the event. Having them on site and doing demos certainly adds to the event.”

Alpine specials were stacked on the floor and around the ‘No Bed Sled’

Chauffe related, “The event got off to a fast start and we did more than 10 demos in the Tundra before noon. Consumers spent time in the showroom checking out the specials and listening to the unique “No Bed Sled.” This demo, decked out with Alpine, is a pickup with no bed. Having Dan Greenwood join us for the event worked out very well.”

The event team gathered for an image. “Jedi”, Dan, Shane, Jessi, Martin with Alpine’s Jimmy Chauffe and Dan Greenwood (L to R).

LCA serves the area with a wide variety of automotive products and services. The company has beeen providing quality work in the Lafayette area for over 40 years and the team is committed to providing the best possible experience for their customers.

A big 12volt News thank you to Jimmy Chauffe for utilizing the 12voltSTP Tool to send event images.

Visit lcauto.com for more.

The Alpine Experience Events Continued at WOW Electronics

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CLINTON TOWNSHIP, MI (09.14.23) – The Alpine Experience was positioned in front of the WOW Electronics location in Clinton Township MI early Saturday, September. Chris Reavis was behind the wheel of the Alpine Experience RAM. This Alpine Experience was a double doubleheader as Alpine’s Mike Schafer supported the event with his vehicle loaded with Alpine for demos.

Alpine tents and demo vehicles drew attention to the Alpine Experience at WOW Electronics.
Alpine products were stacked with specials for the day in the showroom.

JD Daniels and his team was prepared and ready to get the event started and showcase the Alpine Experience to enthusiasts in their marketplace.

“The Saturday Alpine Experience was definitely a much bigger day that a normal Saturday in terms of store traffic and sales. The Alpine RAM stayed busy with Chris doing demos. Having Mike Schafer on site with his SUV loaded with Alpine was a welcome addition as people could experience Alpine’s great sound in a rather normal setting. Alpine speakers, amps and subs were the hot items with sales during the day. We are still following with prospects days after the event” Daniels related.

Early Saturday morning Mike Schafer prepared product display and his vehicle was ready for demos.
The Alpine Experience RAM provides attendees with amazing sound demos as well as showcasing custom installation. 

Reavis commented “The event was very good with sales and traffic. As a result of Mike being on site with his vehicle an Optim8 was sold. JD was very happy with the event. In May of this year an Alpine Experience event at the WOW Electronics store in Eastpointe MI was also successful. We are talking about scheduling events in 2024 too.”

Brothers JD and Rick Daniels operate the two WOW Electronics locations.

Watch for coverage of more Alpine Experience events that are driving store traffic and sales with Alpine retailers across the U.S.

Visit alpine-usa.com and wowelectronics.com for more.

Alpine on Site at the 11th Annual Great Smokey Mountain Jeep Club Invasion with DOW and Soundwaves of Tampa

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PIGEON FORGE, TN (09.01.23) – Alpine had a major presence at the LaConte Center in Pigeon Forge Thursday-Saturday August 24th thru the 26th. Alpine returned to the event for the first time since 2019 with a larger booth footprint, Alpine Event Trailer, tents and installation booths.

DOW Technologies, Alpine area distributor, and key retailer Soundwaves of Tampa were on site with staff members and inventory to handle sales and onsite installations for the tens of thousands of Jeep enthusiasts who attended the mega event.

The large Alpine booth footprint was busy throughput the event.
DOW’s Mike Hurwitz works to unload Alpine inventory after arriving from Tampa.

Jay Johnson, DOW Director of Marketing related “Alpine has a great presence at the 11th Annual Great Smokey Mountain Jeep Club Invasion. The event had incredible attendance of enthusiastic Jeepers. Mike Hurwitz, Strategic Sales Manager-12volt, and Dave Elkin-Senior Vice President from DOW supported Alpine with inventory management for sales and installations. Peter Ruiz and his team from Soundwaves Auto Sound and Security from Tampa did a terrific job onsite handling sales and installations.”

The Alpine Restyle System was featured and a big seller.
The install bays under the Alpine tents were packed throughout the event.

Additional Alpine staff members on site included Roy Meyer, Eastern Regional, Eric Brooks who rolled in with the Alpine Event Trailer, Chris Reavis with a loaded Alpine Jeep along with Colin Vargo, also with an Alpine Jeep.

Elkin stated “Mike and I rolled out of Tampa for Pigeon Forge in a large truck loaded with Alpine products and supplies for the 700 mile drive up to Pigeon Forge. Considering all of the steps of exhibiting at a large event all went very smoothly. The Alpine, Soundwaves and DOW team members communicated very well. The Soundwaves team worked from sun up till after dark to compete sales and installations. Several Alpine tents were laid out as installation bays and stayed packed throughout the event. When the event wrapped it was High 5’s across the board.”

When the event wrapped teams gathered for a photo op in front of the wall of empty Alpine Restyle system boxes.
The Alpine Jeep blasted through the wall of empty Alpine Restyle system boxes to wrap the 2023 Smokey Mountain Jeep Invasion Alpine Experience.

Peter Ruiz led his Soundwaves Team of 10 to Pigeon Forge. The Team was comprised of 2 on the sales side and 8 installation tech. Ruiz offered “We drove up in 2 vehicles to Pigeon Forge in a Suburban and Excursion with one pulling a 5’x8’ trainer filled with tools, installation kits and supplies. We all stayed very busy throughout the time at the event. After the event wrapped we totaled 75 installations. Forty-four of those installations were Alpine Restyle systems. We definitely exceeded our goal. In fact we had another truck make a speed trip up after the first day’s sales were so strong.”

A video of the Jeep going through the wall of boxes.

Concluding Ruiz stated “We saved all the large Restyle system empty boxes and stacked them as a wall for team photo ops. After the photo ops when the event wrapped we had a Jeep drive right through the wall of Restyle boxes. That was plenty to fill a bunch of dumpsters!”

A return trip for the 12th Annual Great Smokey Mountain Jeep Club Invasion is definitely on the 2024 horizon.

Visit alpine-usa.com for more.

The Alpine Experience at Custom Sound & Image in Ankeny, Iowa Was Very Successful

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ANKENY, IA (08.18.23) – The Alpine Experience RAM with Chris Reavis behind the wheel rolled into the Custom Sound & Image location in Ankeny early Friday, August 11th. Very quickly it became apparent this was going to be a very good Alpine Experience for all. Ankeny is a city of 68,000 and a suburb on Des Moines, the Capitol of Iowa.

The line for an Alpine Experience demo formed early at Custom Sound & Image.
The Alpine Experience RAM drew attention from the street.

As soon as I drove onto the lot to set up the tent, and position the Alpine Experience RAM and flags, consumers started to arrive for a demo and soon there was a line waiting for demos. That was certainly was an indication of a strong event which proved to be the case at the end of the day.” Reavis related.

Customers at the counter finalizing their Alpine purchases. Several Alpine Status systems were sold.
Custom Sound & Image was well stocked for the Alpine Experience event in Ankeny.

Aaron Bakerink, Custom Sound & Image owner stated “The Alpine Experience at our store was terrific. We have been in business in Ankeny for 10 years and in our new location for 3 years and this was one of our best events. Alpine has been on our display boards since 2016. We have personal relationships with members of the community and they really responded to our email and txt efforts highlighting the Alpine Experience at our store. Our staff of 4 and I were definitely busy all day.”

The Custom Sound & Image Team Shaiden Simmons, Mike Mazza, Arron and Sara Bakerink (L to R) in the showroom.

“During the day I know I did 50 demos in the RAM. Then people went into the store and got together with Aaron and sales staff members. Also Nick Henry and Anthony Rawlings, from Santa Fe Distributing in Shawnee KS, were also in the house helping with sales for the day” Reavis offered.

“Following the very successful Alpine Experience on Friday the 11th we had sales the days of the week following too. Alpine Status system sales contributed to a very successful event” Bakerink concluded.

Visit alpine-usa.com for more.

Alpine Continues to Invest in Alpine Park with the First AI Character Integration on Roblox

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AUBURN HILLS, MI (08.16.23) – Following the launch of “Alpine Park” on Roblox in May, Alps Alpine North America, Inc. (“Alpine”) continues to invest in the virtual world and younger fan base by adding a new AI (artificial intelligence) character integration to the game experience. Designed in collaboration with Inworld AI, Trigger XR, and Stage3 Agency, Alpine is the first commercialized brand to launch this feature on Roblox.   

“We’re no stranger to having ‘firsts’ in the car audio industry, but now we’re excited to be the first commercialized brand to introduce an AI Character integration on the Roblox platform,” said Mike Anderson, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America, Inc. “This feature will be instrumental in engaging with the younger generation and provides them with a unique opportunity to learn about the Alpine brand in a more casual and approachable environment that’s tailored to their interests.” 

The new integration, powered by Inworld AI, a developer platform for AI characters, allows users to chat with NPCs (non-playable characters) modeled after an Alpine “Brand Specialist” and an Alpine “Fandom Enthusiast.” The characters are preprogrammed to discuss Alpine’s product story and fandom using custom knowledge bases and distinct personalities designed to align with the Alpine brand.  

The Alpine Brand Specialist, “Cohen,” represents the Alpine brand and is a wealth of product, tech, and service knowledge. His main objective is to educate users on the brand, help them feel empowered in their purchase decisions, and visit their local Alpine Authorized Retailer.  

The Alpine Fandom Enthusiast, “Carlos,” is a longtime lover of the Alpine brand who enjoys an active weekend lifestyle. Donning the iconic Alpine “Chiclet” tee (available for purchase on the Alpine website www.alpine-usa.com), his main objective is to meet and engage with fellow Alpine fans and share their enthusiasm for the products and services of the brand.  

In addition to providing a unique brand experience for the younger generation, the launch of this feature positions Alpine for future retail opportunities on and off the platform.  

“Trigger XR is so excited to work with Alpine on this groundbreaking Roblox launch,” said Jason Yim, Founder and CEO of Trigger XR. “Not only will we be creating a fun and engaging playground and a showcase of Alpine’s products and personality, but it will also be the world’s first commercialization of Inworld’s AI character platform into Roblox. We believe this pioneering approach – applying character AI from the games industry to solve retail challenges – will set an early blueprint for both virtual and physical shopping experiences in the near future.” 

Users can find the characters in Alpine Park on the “showroom” floor near the Alpine demo vehicles.  

Roblox is a mass multiplayer platform with over 200 million active users each month and can be accessed online on a computer or PC, a smartphone via Google Play or the App Store, an Xbox gaming system, or a VR headset. Alpine Park can be found by searching “Alpine Park” on the Roblox platform or at https://www.roblox.com/games/12956278832/Alpine-Park. 

Alpine Returns to Great Smoky Mountain Jeep Club Invasion in Full Force

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AUBURN HILLS, MI (08.10.23) – Alps Alpine North America, Inc. (“Alpine”) will attend the 11th annual Great Smoky Mountain Jeep Club Invasion (GSMJCI) at the LeConte Center in Pigeon Forge, TN from Thursday, August 24 to Saturday, August 26. Alpine returns to GSMJCI for the first time since 2019, this time increasing its presence with a larger booth footprint to host the official Alpine Event Trailer and an installation booth.

Alpine will join over a hundred vendors outside the LeConte Convention Center (in the Jake Thomas Parking Lot) in a 30’ x 100’ booth space stocked with the latest dash and audio solutions designed specifically for the Jeep Wrangler and Jeep Gladiator driver. All products will be available for purchase during the event with special, event-only pricing.

In addition to the vendor booth, Alpine will also have a 30’ x 80’ installation bay, powered by Tampa-based Alpine Authorized Retailer Soundwaves, so customers can drive home with their Alpine purchase installed. The installation space will be located directly next to the Alpine booth space.

Two Alpine 2018 Jeep Wrangler demo vehicles will be on-site, featuring the i509-WRA-JL, a 9-inch Weather-Resistant Digital Media Receiver with Hi-Res Audio Playback. The unit was intentionally designed with the Jeep driver in mind to visually emulate the design identity of the Jeep interior and retain the features Jeep drivers use the most. Other features, like wireless and wired Apple CarPlay and Android Auto™, Hi-Resolution Playback (96kHz/ 24Bit), and one of the industry-first SiriusXM-Ready head units enhanced with 360L and Hi-Res music streaming with TIDAL, make this the ultimate upgrade for the Jeep driver.

A premium Dash Camera DVR-C320R with built-in drive assist and impact recording will also be installed to showcase the head unit pairing capabilities of the i509-WRA-JL. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier will be featured for in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.

Alpine’s 2015 Jeep Wrangler will also be on-site with similar Jeep-specific solutions designed for older Jeep Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.

Alpine’s show vehicle “Switchback,” a 2020 Jeep Gladiator, will showcase a custom truck bed build that features 40 motorizedBluetooth speakers that articulate for optimal sound positioning, and a tailgate designed to look like an early Alpine stereo, complete with a large, functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation.

All GSMJCI visitors are encouraged to visit the Alpine booth and take advantage of the special, event-only deals and on-site installation services during the three-day event.

Visit alpine-usa.com for more.

Alpine Hosted Optim8 Roadshow Training Plus Certification in Salt Lake City, UT

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SALT LAKE CITY, UT (08.03.23) – Alpine hosted an Optim8 Roadshow Training at the Hampton Inn & Suites in Salt Lake City on Thursday, July 27th.The evening started with dinner and refreshments at 7PM and the training began at 7:30.

“We had a total of 47 participants attend the roadshow training. Most of the attendees were from the Salt Lake City area, however we had dealers attend that drove from as far as Boise, ID. Eric Brooks presented an in-depth presentation on the new Optim8 processor and its ability to tune a vehicle in under 5 minutes…after installation. This presentation took roughly 1.5 hours” Eric Baltzer, Santa Fe Territory Sales Manager, related.

The Optim8 training meeting filled the room at the Hampton Inn and Suites.
Eric Brooks presented the Alpine Optim8 training to a full house.

Continuing “Next, the attendees were exposed to two separate listening experiences. One Optim8 experience was in an Alpine equipped Ford F-150 (Alpine Corporate Vehicle) and the second Optim8 listening experience was in an Alpine equipped Lexus NX300 (Representative Vehicle). All attendees were able to audition both vehicles and had the ability to hear the difference between utilizing the DSP and listening to the vehicle with the DSP turned off. The results were substantially noticeable according to the participants.”

Attendees outside the Hampton Inn experienced live Optim8 in-vehicle demos.

In between the presentation and the listening experiences, Alpine offered an opportunity for the dealers to purchase the new Optim8 processor at a discounted rate. Also, all attendees were offered an aggressive accommodation price to help get the new processor in their personal vehicles. Both of these opportunities helped drive sales of over twenty units the day of the event.

Nick Boucher (R) The HiFi Shop is pictured with his raffle prize and Eric Baltzer.
Allen Salazar (R) Car Concepts has his arms full as he accepted his raffle prize from Eric Baltzer.

After the listening auditions, Alpine and Santa Fe raffled off Alpine products for attendees that stayed for the duration of the meeting and listening experiences. The total of these goods exceeded $3,500 in retail, so it was advantageous for the participants to go the distance as they had a chance to walk away with both knowledge and free products.

Kalib Smith (R) DC Customs will certainly enjoy his raffle prize that Eric Baltzer presented.

“Altogether, we feel the event was tremendously successful and look forward to the success of this new and exciting product from Alpine,” Baltzer concluded.

Visit alpine-usa.com for more.

The Alpine Experience Got July off to a Fast Start at Summit Sound & Security

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TWINSBURG, OH (07.05.23) – The Alpine Experience was set early Saturday morning July 1st in the parking area in front of Summit Sound & Security. Chris Reavis had the Alpine RAM positioned under the Alpine tent well before the doors opened. When the doors opened at 9AM enthusiasts from the area were ready to experience the latest from Alpine.

Attendees arrived early on Saturday morning for the Alpine Experience at Summit Sound & Security.
The showroom was stacked with Alpine Experience specials.

Chris Jenky, Summit Sound & Security GM related “We started getting the word out about the Alpine Experience at our store a couple weeks ago. We have been in business in Twinsburg for 28 years and our connections in the community are strong. When our customers heard about the Alpine Experience they put it on their schedules to attend. We also had a DJ in the house and that added to the overall Alpine Experience and kept people at the event.”

The showroom was very busy with customers.
Customers at the sales counter finalizing their purchases.

“The Alpine Experience at Summit Sound & Security was amazing. There were 9 vehicles on site loaded with Alpine, including the RAM. There was participation from a local car club that and even members of the local police department were on sight to see the latest and make sure all ran smoothly with the crowd that filled the parking area” Reavis offered.

Inside the store the showroom was very busy. Alpine Experience specials were stacked on the floor and customers filled the sales counter area finalizing their purchases.

“Through the day, Steve McGaffee from Online Marketing, and I performed well over 50 demos in the RAM. Store staff members also did demos for customers in other vehicles at the event that were loaded with Alpine systems. At the end of the day virtually all of the Alpine Status inventory had been sold” Reavis added.

The Alpine Experience events are taking place across the US with Alpine Specialists driving their Alpine pickups to events in their respective regions. Currently Alpine has events on the schedule through July.

Alpine is definitely working to ‘Get Our Shine On’, and create in-store traffic, across the 12volt industry.

Visit alpine-usa.com for more.