SEMA Announces New Vice President of Product Development, OEM Relations

DIAMOND BAR, CA (05.24.23) – The Specialty Equipment Market Association (SEMA) has announced Mike Mohacsi as its new vice president of product development and OEM relations. In his new role, Mohacsi will oversee the SEMA Garage in Diamond Bar, California, and Detroit, Michigan.

Mohacsi brings 30 years of experience in the automotive/powersports industry, including product development, testing, manufacturing, operations, project management and quality assurance.

Mike Mohacsi, vice president of product development and OEM relations

Most recently, Mohacsi worked for Power House Brands (Performance Machine, Progressive Suspension and Burly), which primarily offers aftermarket products for Harley-Davidson motorcycles, including braking systems, wheels, suspension and accessories. While there, he provided direction and leadership for all engineering and operations activities for two manufacturing facilities in Cerritos, California, and Tijuana, Mexico.

Prior to Power House Brands, Mohacsi worked at HORIBA Instruments in the automotive segment as the director of West Coast area support, where he was responsible for new test equipment (dynamometers, emission, battery and software) installation projects as well as service for all customers (CARB, Mercedes, Toyota, Honda, Nissan, Mazda, Ford, Subaru, Hyundai, and VW) located on the West of North America (including Mexico).

Mohacsi also managed engine testing operations at Toyota Racing Development in Costa Mesa for five years. While there, he managed five engine testing cells and two valvetrain testing cells. He also led the specification, procurement, installation and commissioning of two new state-of-the-art engine test cells used for NASCAR Cup Series racing from the ground up, including the building and related equipment.

Mohacsi has also worked for many other well-known companies such as Renthal Ltd., Yamaha Motor Corporation, Honeywell Turbocharging Systems, FMF Racing, Answer Products and the Toyota Technical Center.

For more information, visit semagarage.com.

Oracle Lighting Promotes Parker-Boudreaux to Senior Sales & Marketing Manager

METAIRIE, LA (05.23.23) – Oracle Lighting is proud to announce it has promoted Melissa “Missy” Parker-Boudreaux to Senior Sales & Marketing Manager.

“In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” explained Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently as national sales manager. “I could not be more proud to be a part of this team, and grow my responsibilities along with the company.”

Melissa “Missy” Parker-Boudreaux, Senior Sales & Marketing Manager

Since joining Oracle Lighting, Parker-Boudreaux has worked as assistant sales manager, inside sales manager, and national sales manager. In this expanded role, she will also work with international sales and distribution partners as well as help lead the company’s marketing efforts.

“We are delighted to announce Melissa’s promotion,” said Tiffanie Hartenstein, Oracle Lighting CEO. “Throughout her time with us, Melissa has consistently demonstrated her dedication to our mission and values. We have no doubt that her enthusiasm, expertise, and commitment will help her thrive in this new position.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

MPMC Media Trade Conference Confirmed for 2024

DIAMOND BAR, CA (05.23.23) – The 2024 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is confirmed for January 30-February 1, at the Embassy Suites – Anaheim South in Garden Grove, California. By connecting motorsports parts manufacturers with journalists and content creators, the council’s iconic event helps manufacturers generate coverage and raise brand awareness while providing media with a quick, easy and efficient method of gathering content. 

Unlike traditional trade shows or conferences, the Media Trade Conference consists of private, uninterrupted meetings where media members can interview and learn about a company’s product and news. As a result, manufacturers are able to build strong, long-lasting relationships with individuals who can reach millions of their target audiences.

Read more about the event in the May issue of SEMA News Magazine here.

Manufacturers and media are encouraged to mark their calendars now for the MPMC Media Trade Conference taking place January 30-February 1, 2024. Manufacturer registration will open in mid-June. Go here to learn more about the Media Trade Conference. 

Soundz, Inc. Expands Dealer Support and Technical Resources with Two New Hires

HOLLY HILL, FL (05.22.23) – Soundz, a leading motorcycle audio brand, is pleased to announce the addition of two new employees to its team. The new hires will bring valuable expertise to the company’s dealer support and technical resources departments.

Justin Davis and Ryan Woolridge are based in Rapid City, SD, and formerly operated Audio Shop RC over the past five years, specializing in motorcycle audio, bringing over 40 years of retailer and rally experience to the Soundz dealer and enthusiast network.

The Soundz Dealer Support and Tech Team (Ryan Woolridge, Nathan ‘Chuckie’ Haynes and Justin Davis) with the mobile training van in front of Beach Customs in Little River SC.

Justin has joined Soundz as a Dealer Support Specialist. With over 20 years of experience in the audio industry, Justin brings a wealth of knowledge to the role. He will assist dealers and consumers with product information, technical support, and troubleshooting. Ryan has been hired as a Technical Resource Specialist.

Ryan brings an extensive background in audio and motorcycle customization to the team. His expertise will be instrumental in developing and testing new products and providing technical support to customers and dealers.

“We are thrilled to welcome Justin and Ryan to the Soundz team,” said Peter Jensen, President of Soundz. “Their knowledge and experience will be invaluable in providing our customers and dealers with the highest level of support and service.”

With the addition of these new hires, Soundz is well-positioned to continue its growth and expansion in the motorcycle audio market and adds to its current efforts with on-the-road training and support for its nationwide dealer network.

Visit soundz-audio.com for more.

GT Trading/STEG Italy Appoints Rep-Corps Inc. to Distribute High End Italian Made Audio Solutions in North America

RICHMOND, VA (05.22.23) – GT Trading, a global leader in premium car audio products, is proud to announce its partnership with Rep-Corps Inc. The collaboration aims to promote GT Trading’s high end lineup of Made in Italy 12-volt audio solutions to retailers throughout North America.

Featuring DSPs, high end standard and direct integration speakers, regulated power supplies throughout the majority of STEG’s amplifier lineup, class A amplification options, micro amplifiers, high current regulated class A/B and D options up to 40,000 watts RMS. The continuously evolving amplifier designs from AudioSystem Italy’s Twister line, which will be immediately familiar, as the inspiration for other Italian amplifiers currently available in North America.

Each amplifier undergoes rigorous testing on the bench.

Headquartered in St Stephens Church, Virginia, Rep-Corps Inc. principals, Ken and Logan Strzepka, bring decades of experience and expertise in the 12-Volt industry from being involved in retail, sales, and distribution aspects of the industry.

Ken Strzepka, Principal of Rep-Corps Inc., expressed enthusiasm about the partnership, stating, “We are thrilled to partner with GT Trading. Their commitment to quality and innovation in Europe and Asia is already very well established, and we are excited about working to expand their business into the North American market. We look forward to working with our expanding dealer base to provide them with the best audio solutions available in the market.”

The precise workmanship in the Master Stroke Classe A amplifier is shown with the cover removed.

All STEG/AudioSystem products include a standard 3 year warranty when installed by an authorized retailer and have no authorized internet retailers in the Americas, In addition to zero minimum free freight there is an estimated delivery time of 4-6 days to retailers in the U.S. Mexico, and Canada.

To learn more about STEG please visit https://stegaudio.com

Rep-Corps plans to launch the North American AudioSystem Italy website in the coming weeks

For more see Rep-Corps Inc. Email: sales@rep-corps.com

DEI Announces Partnership with Summit Motorsports Park

AVON LAKE, OH (05.19.23) – America’s Racetrack and one of the nation’s premier producers of automotive heat control products are teaming up in 2023.

Design Engineering, Inc. (DEI) is pleased to announce a marketing partnership with Summit Motorsports Park, which is celebrating its 60th anniversary this year.

Opened in 1963, Summit Motorsports Park specializes in presenting family entertainment and hosts a variety of touring motorsports events throughout the year. It hosts more than 100 events every year, attracting more than 500,000 guests.

“Summit Motorsports Park has a long tradition of excellence, from promoting motorsports competitors to providing high-quality experiences for fans and enthusiasts,” said Steve Garrett, DEI Creative Director. “Their values strongly align with our own, and DEI is proud to support them as part of their 60th anniversary.”

“America’s Racetrack,” located in Norwalk, Ohio, has been selected a national “Track of the Year” 20 times in the last 60 years, including nine times by the National Hot Rod Association.

For racing fans, Summit sums it up with their philosophy, “We believe our customers are guests in our ‘home’, and our park is our living room.”

DEI’s first event where they will have a full booth for you to stop by and say “hi” will be the Cavalcade of Stars, June 2, 3 and 4, along with many other events throughout the season. If you can’t make it to the Cavalcade of Stars, don’t worry – DEI will be part of many automotive and motorsports events throughout the year. Stay tuned to hear about those events as they get closer.

For more information about Summit Motorsports Park and its upcoming schedule, visit summitmotorsportspark.com/home.

Visit designengineering.com for more.

U.S. Senate Committee Passes SEMA-Supported Bill to Expand Outdoor Recreation

DIAMOND BAR, CA (05.19.23) – The Senate Energy and Natural Resources Committee unanimously passed the bipartisan America’s Outdoor Recreation Act of 2023 (AORA) (S. 873) by a voice vote. This SEMA-supported bill will help to expand access and increase the $862 billion outdoor recreation economy. As a result, this historic public lands and recreation legislation is the first comprehensive recreation package since 1963. It will help improve and grow America’s outdoor recreation economy while delivering sustainable economic boosts to rural communities. 

The bill requires federal land-management agencies to increase opportunities for motorized and non-motorized access to public lands, and it includes provisions to streamline the process and expenses associated with obtaining special recreation permits. Additionally, the legislation directs the U.S. Bureau of Land Management and the U.S. Forest Service to make maps available to the public depicting where vehicles are allowed and prohibited and to update them periodically to ensure that the maps do not become outdated.

SEMA, along with our partners that comprise the Outdoor Recreation Roundtable, thank Senate Energy and Natural Resources Committee Chairman Joe Manchin (D-WV) and Ranking Member John Barrasso (R-WY) for their leadership in passing this vital legislation that benefits public lands, access to the outdoors, and the economy.

Click here to sign a letter to your U.S. Senators asking them to support S.873.

For more information on the American Outdoor Recreation Act, contact Eric Snyder at erics@sema.org.

Mobile Solutions’ In-Person Boot Camp Training on June 10-13, 2023

TEMPE, AZ (05.18.23) – Mobile Solutions announces its next in-house training workshop; MasterTech Boot Camp Training occurring June 10-13, 2023. This popular workshop is jam packed with fundamentals in the aspects of design, fabrication, audio performance and system tuning. Along with the Mobile Solutions cavalcade of seasoned fabrication instructors, special guest presenter Andy Wehmeyer of Audiofrog, Inc. will present the audio and system tuning segments of the workshop. “It’s a training workshop that we’ve re-tooled to include many of the more up-to-date topics and skills training that today’s emerging technicians are asking for” commented Mobile Solutions founder and CEO Bryan Schmitt.

What attendees will learn in the MasterTech Boot Camp workshop:

  • Drawing and interior design processes – visualize it, plan it then build it
  • Subwoofer enclosure design. table saw and perfect circle techniques
  • Styling and design ideas for subwoofer and amplifier trim panels (inlays, serviceability, etc.)
  • 3-Dimensional (3D) routing techniques for OEM speaker grilles and layered panels
  • All new plastic fabrication segment including bonding, shaping and surface finishing
  • Fundamentals of stitching and sewing for automotive upholstery with live demos
  • Fundamentals of steel and aluminum fabrication with live demos
  • Introduction to CAD design and use in automation (CNC Laser, CNC Router)
  • Audio system fundamentals and design
  • Audio measurement tools and techniques
  • Proven – Step-by-step tuning techniques
  • Advice on how best to charge clients for these premium skills and services

Day-to-Day Overview

Saturday 6/10/2023

This training day is all about designing and planning the fabrication you will do in a custom interior or audio system installation. Many of the fundamental techniques for designing/building subwoofer enclosures to router work and more are presented.

Sunday 6/11/2023

This training day highlights designing in the digital world for low-volume production of customized fabrication pieces. It also provides a fantastically easy-to-digest introduction and hands-on training for upholstery techniques, including using a sewing machine.

Monday 6/12/2023

This training day is a solid fabrication training day covering everything from metal to plastics to techniques that implement these materials, along with lighting, into your most custom installations with efficient techniques.

Tuesday 6/13/2023

For those wishing to expand their audio system knowledge and rate of success in outcomes, this training day is essential to those goals. A full day is dedicated to audio system design, measurements and tuning.

“We are hyper-focused on getting working technicians to elevate their skill sets and get targeted knowledge that pay dividends to their work product once back in their stores” added Schmitt regarding the upcoming revised and popular MasterTech Boot Camp workshop. Many former attendees know it’s always a different experience at an in-person MS workshop each time because of the range of guest instructors, projects and hands-on activities going on. The June 10-13 Boot Camp will also include a take-home student project that attendees build themselves over the course of the four training days.

Lunch and snacks each training day is included in the $1999.98 tuition cost. The Tempe Hilton Garden Inn with special rates also offers a free shuttle to and from the Mobile Solutions facility.

To register for the MasterTech Boot Camp, book the host hotel or simply learn more info – click here or visit https://www.mobilesolutions-usa.com/mastertech-bootcamp

Watch Mobile Solutions’ Facebook, Instagram and website for more information when the next in-person workshops are announced, as well as MasterTechExpo.com for the 2024 MasterTech Expo education program details slated for March 3-6, 2024 at Mesa Convention Center in Mesa, Arizona.

BILSTEIN Jeep Wrangler JL Lift Kit Boosts Performance for Rubicon Models

POWAY, CA (05.18.23) BILSTEIN is ready to lift your spirits. The premier automotive parts provider is offering a new complete suspension system for the Jeep Wrangler JL.BILSTEIN has provided the B8 5100 1.5” Lift Kit for the Jeep Wrangler JL Unlimited. Thiscomplete suspension system includes BILSTEIN B8 5100 monotube shocks and sway bar links, long travel cold wound springs, and other enhancements to provide enhanced performance, wheel travel and articulation for off-road lovers.The lift kit will allow Rubicon models to fit 35-inch tires on stock or aftermarket wheels, and non-Rubicon models to fit 33-inch wheels on aftermarket wheels. The B8 5100 1.5” Lift Kit will maintain proper suspension geometry without needing additional aftermarket components — and installation is easy.

This B8 5100 1.5” Lift Kit will fit all Jeep Wrangler JL Unlimited 4-door models with a 2.0L or 3.6L engine, except for the 4Xe and Extreme Recon Package.Product highlights include:Long travel cold wound springs for increased wheel travel and articulationBilstein 5100 monotube shocks to enhance extended droop travel and provide a comfortable rideOEM-quality extended sway bar links allow for full range of suspension motionBillet bump stops to allow for larger tiresRear sway bar drop brackets for Rubicon models will allow running 35-inch tires on stock wheelsFront spring isolator provides for proper spring alignmentDetailed instructions for easy installation

To learn more about BILSTEIN B8 5100 1.5” Lift Kits or any other BILSTEIN products, visit https://cart.bilsteinus.com/details?id=1890330713359977482.

AlloyGator Names CE Global Pro to Cover The Pacific Northwest

BEND, OR (05.17.23) – The AlloyGator line on rim protection products is gaining traction across the 12volt industry. John Haynes, National Sales Manager, related “After Glenn formed his new rep firm to serve the Pacific Northwest he contacted us to represent AlloyGator products. We saw his vision of getting out on the road to deliver our brand’s message to 12volt retailers. He already has samples and is our stocking representative for the AlloyGator brand in the Pacific Northwest.”

The CE Global Pro staff members Glenn McCarthy, wife Jana DuMond and Britney in the firm’s new Bend OR office… AlloyGator in hand.

Industry veteran of 30 years McCarthy, who recently jumped back into the 12volt industry, stated “I am thrilled to be doing what I love, which is selling, and am excited to be able to do it in these picturesque states. I see the value of meeting with dealers in their stores. Dealers are already seeing the profit potential that AlloyGator represents with a small inventory investment.”

The AlloyGator rim protection product shown in action.

Cicada Audio recently appointed CE Global Pro in the PNW region to penetrate the 12volt marketplace as well as, UTV and Motorcycle plus other applicable resellers.

Look for more to come from CE Global Pro in the PNW.

Visit alloygator.com for more.