Deaf Bonce is the Title Sponsor for the dB Drag Racing World Finals

AUSTIN, TX (07.10.23) – The dB Drag Racing Association is pleased to announce Deaf Bonce by Alphard Group as the Title Sponsor for the 26th Annual dB Drag Racing World Finals. Elite car-stereo competitors from around the world will participate on September 30 – October 1, 2023, in the World Finals event. Qualified contestants can compete at one of four venues: Owensboro, KY; Antioch, CA; Spruce Grove, AB; and Ljubljana, Slovenia. Participants at each venue will compete for Regional Championship honors and a shot at the World Championship title and ring.

The dBDRA would like to thank Deaf Bonce for their continued support over the past 10+ years. According to Vladimir Mukhin of Deaf Bonce, “We are happy to be a part of the dB Drag Racing World Finals. Thanks to the competitors for your continued support of Deaf Bonce.”

Deaf Bonce is a leader in the high-performance car audio market. With worldwide representation, Deaf Bonce, as part of the Alphard Group, has a global presence in the audio world. The market lineup utilizes innovative design solutions with the discerning consumer in mind, including a wide range of audio car products ranging from full-range speakers, amplifiers, and subwoofers to top-level products used in car audio competitions.

To learn more about Deaf Bonce, visit alphardaudio.us

For booth pricing and sponsorship information, please contact: marketing@termpro.com

Automobility Opens Third Warehouse in Toronto, Ontario

MONTREAL, QUEBEC (07.10.23) – Automobility, Canada’s largest mobile electronic distributer has opened a third Canadian warehouse, already having existing warehouses in Montreal, Quebec and Vancouver British Colombia.

Automobility Toronto opened its doors July 4th and is a full-service warehouse facilitating customer pick ups as well as handling customer returns.

To streamline the ordering process, we have implemented an on-line feature that provides dealers with visibility into the quantities of inventory on hand in all of our warehouses. Once the authorized dealer logs in, they will be able to see inventory quantities in real-time. This feature ensures dealers will have the most up-to-date information.

“We are very excited about this opportunity to provide even better service to our Ontario based dealers” said Rob Nelson, President of Automobility.

Visit www.automobilitycanada.com for more.

SSV Works Launches SWITCH Works Alpha12 Digital Smart Switcher

OXNARD, CA (07.07.23) – SSV Works is proud to announce the launch its new brand SWITCH Works. With the launch comes its new Alpha12 weather-proof electronic smart switcher, a plug-and-play solution controlling 12 accessories from the fully programmable LCD touch buttons that can be customized for each individual vehicle or accessory. The patent-pending Alpha12 is now shipping with MSRPs of $1,149.99 (w/ 3-foot power cable) and $1,199.99 (with 10-foot power cable).

“SWITCH Works by SSV Works’ and its new Alpha12 electronic switcher is the first of its kind, featuring 12 fully programmable outputs, solid state electronics, and IP-rated weather-proofing to handle the rigors of truck, Jeep, marine, RV, and UTV/ATV applications, and more,” explained Trevor Kaplan, SSV Works CEO. “Command the Alpha12 outputs with its hyper-bright LCD touch button controller which allows for full customization of the button graphics and easy viewability in direct sunlight. Users can choose any of the 60+ pre-loaded digital icons or upload your own custom image and assign to any button…thus making the need for stickers unnecessary.”

Additionally, the controller’s compact size allows for multiple mounting options. The positive response LCD touch-button displays are programmable for any accessory or combination of accessories for on-road and off-road vehicle applications. Each Alpha12 unit comes with a Universal RAM Mount for multiple mounting options. Optional vehicle-specific mounting kits will be available soon for seamless in-vehicle integration.

“Alpha12 has 170amp total output, six high current and six low current outputs with live amperage readings,” Kaplan continued. “Each output is a configurable option that can be turned on with the ignition off, Ignition whereas the ignition must be on for the accessory to turn on, or Ignition memory…if you turned the vehicle off with the accessory on, the accessory will automatically turn on next time you turn on your vehicle.”

If you need more than 170 total amps, SWITCH Works allows you to easily connect a second brain while keeping one single controller, keeping your dash clutter-free. Controlling from a secondary location is an option by adding a secondary controller to one brain. Output configuration is a breeze…it can be done directly from the Alpha12 controller, or via a computer app.

The weatherproof brain is made from cast aluminum for maximum heat dissipation to increase reliability and off-road durability. All wires utilize waterproof connectors for secure connections to further increase waterproofing and reliability.

“We are very excited to present the Alpha12 to the powersports and off-road enthusiast,” Kaplan concluded. “We are also excited to have more SWITCH Works products in development, and we are looking forward to presenting them to the industry in the months to come.”

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

Tim Tebow Highlights SEMA Show Main Stage Experience

DIAMOND BAR, CA (07.07.23) – World-renowned athlete, entrepreneur, and philanthropist Tim Tebow will share his mission-possible life message with attendees at the 2023 SEMA Show as part of the trade-only event’s professional-development experience. Taking place Oct. 31-Nov. 3 in Las Vegas, the SEMA Show will highlight Tebow as a keynote speaker on the SEMA Show Main Stage, a new program that will feature iconic personalities in the automotive industry, thought leaders, and entertainers sharing fresh perspectives and innovative ideas and strategies.

“I’m looking forward to helping SEMA Show attendees find their mission and create a life that counts,” said Tebow. “I hope my experiences and the lessons I’ve learned first-hand will inspire them to live a purposeful life that helps them succeed personally and professionally.”

Tim Tebow will be a keynote speaker at the 2023 SEMA Show, Oct. 31-Nov. 3 in Las Vegas, as part of this year’s comprehensive education program.

Tebow’s keynote address will take place at 1 p.m. on November 2 in the West Hall. His speech is part of a comprehensive SEMA Show Education program that focuses on leadership and year-round skill development.

“We’re really excited about bringing Tim Tebow to our Main Stage Experience as a subject-matter expert who has the knowledge and ability to inspire change,” said Pamela Brown-Matthis, SEMA Director of Education. “His ideas will elevate and strengthen an attendee’s business strategy because he’s a very strong entrepreneur himself. His multigenerational message is going to resonate with all attendees.”

In addition to globally recognized speakers and industry leaders on the Main Stage, the 2023 SEMA Show Education Program will include 99 learning sessions that begin the Monday before the official start of the Show, six highly focused SEMA Education tracks, the Dale Carnegie Leadership Essentials program, a Women in Automotive Symposium, and an on-site electric vehicle (EV) certification program. Access to most education programs is included as a benefit to registration.

“The SEMA Show is the only place where aftermarket professionals can discover new products and trends, make new business contacts, and take their careers and businesses from good to great in one location,” said SEMA Trade Show Director Andy Tompkins. “We are committed to ensuring that participation in the SEMA Show is easy, affordable, and provides the greatest return on investment.”

To learn more or to register to attend the 2023 SEMA Show, visit www.semashow.com.

The Alpine Experience Got July off to a Fast Start at Summit Sound & Security

TWINSBURG, OH (07.05.23) – The Alpine Experience was set early Saturday morning July 1st in the parking area in front of Summit Sound & Security. Chris Reavis had the Alpine RAM positioned under the Alpine tent well before the doors opened. When the doors opened at 9AM enthusiasts from the area were ready to experience the latest from Alpine.

Attendees arrived early on Saturday morning for the Alpine Experience at Summit Sound & Security.
The showroom was stacked with Alpine Experience specials.

Chris Jenky, Summit Sound & Security GM related “We started getting the word out about the Alpine Experience at our store a couple weeks ago. We have been in business in Twinsburg for 28 years and our connections in the community are strong. When our customers heard about the Alpine Experience they put it on their schedules to attend. We also had a DJ in the house and that added to the overall Alpine Experience and kept people at the event.”

The showroom was very busy with customers.
Customers at the sales counter finalizing their purchases.

“The Alpine Experience at Summit Sound & Security was amazing. There were 9 vehicles on site loaded with Alpine, including the RAM. There was participation from a local car club that and even members of the local police department were on sight to see the latest and make sure all ran smoothly with the crowd that filled the parking area” Reavis offered.

Inside the store the showroom was very busy. Alpine Experience specials were stacked on the floor and customers filled the sales counter area finalizing their purchases.

“Through the day, Steve McGaffee from Online Marketing, and I performed well over 50 demos in the RAM. Store staff members also did demos for customers in other vehicles at the event that were loaded with Alpine systems. At the end of the day virtually all of the Alpine Status inventory had been sold” Reavis added.

The Alpine Experience events are taking place across the US with Alpine Specialists driving their Alpine pickups to events in their respective regions. Currently Alpine has events on the schedule through July.

Alpine is definitely working to ‘Get Our Shine On’, and create in-store traffic, across the 12volt industry.

Visit alpine-usa.com for more.

SEMA Awards Nominations Open to Honor Excellence in the Aftermarket

DIAMOND BAR, CA (07.05.23) – SEMA members are encouraged to submit their applications for the notable SEMA Industry Awards, which are awarded to leading companies and individuals who have made significant contributions to the automotive aftermarket industry.

In recognition of the recipient’s exceptional contributions to the specialty-equipment industry throughout the last year, the SEMA Industry Awards are one of the highest honors given by the trade association. A recipient is someone who embodies the industry’s mission while also demonstrating the principles, professionalism, and service that advance the sector.

Mike Burns, CEO of ValvoMax, was named the 2022 Gen-III Innovator of the Year.

Nominations are now open for:

  • Person of the Year: Established to honor a person for their outstanding contributions to the automotive specialty-equipment market.
  • Manufacturer of the Year: Honors a manufacturing company for its outstanding contributions and innovations.
  • Channel Partner of the Year: Honors a sales channel partner for its outstanding service to the sales, distribution, retail and/or e-commerce channel(s) of the industry. This includes maintaining proper inventories to service its respective channel and exceeding standards in providing suppliers with input and regular communication to help their products and programs succeed.
  • Gen-III Innovator of the Year: Honors a young, entrepreneurial individual, 40 years old or younger, who is creating innovative breakthroughs within the area(s) of industry opportunities, advancement, best business practices, technology and/or trends.
  • Content Creator of the Year: Honors a content creator for their outstanding contributions to the automotive culture and for creating a positive impact with automotive enthusiasts.

The Industry Awards are presented during SEMA Show week, Oct. 31-Nov. 3, 2023. The Kick-Off Breakfast, held on Tuesday, Oct. 31, will award both the Channel Partner of the Year and Manufacturer of the Year. On Thursday, Nov. 2, the SEMA Show Industry Awards Banquet will recognize the Gen-III Innovator of the Year, Person of the Year, and Content Creator of the Year. Nominations for all five awards are now being accepted at www.sema.org/awards.

PowerBass Releases New Universal RGB Controller

ONTARIO, CA (06.05.23) – Take control of the party lights to the palm of your hand with the new XL-RGB1 Universal RGB Controller! Designed to work *plug and play with PowerBass XL-SST, XLM, XL-POD2SR, and XL-PODLRG models or connect to any RGB lighting for complete control!

The XL-RGB1 allows for an infinite amount of color choices with preset colors or dial in your own color from the RGB wheel.

Want to really get the light show going?
Use one of the Preset Effects or create your own easily in the app, but wait there’s more, the XL-RGB1 can even sync the lighting effects to your music for the ultimate party vibe!

Visit powerbassusa.com for more.

SEMA High School Vehicle Builds Go to Auction, Bidding Closes July 5

DIAMOND BAR, CA (07.05.23) – Two customized Jeeps and one customized 4Runner, modified as part of the SEMA High School Vehicle Build Program, are now available for purchase via auction on BringaTrailer.com.

Each vehicle features dozens of donated parts from automotive parts manufacturers and was built by students in high school automotive shop classes under the guidance of industry experts.

Mon Valley Career & Technology Center 2002 Jeep Wrangler
Bid and learn more here.
Wichita Falls Career Education Center 1999 Jeep Wrangler
Bid and learn more here.
Santa Ynez Valley Union High School 1996 4Runner  
Bid and learn more here.

The public is invited to bid on the vehicles in the auctions currently running on BringaTrailer.com.

Check out each build below and learn more by visiting the auction link for each. Bidding closes Wednesday, July 5.

These builds wouldn’t be possible without the amazing support and generosity of the sponsors who helped make this happen. To see a complete list of the supporters, visit sema.org/student-builds#sponsors. 

For more details about the program and the vehicles, visit sema.org/student-builds.

LESCO Distributing Orange City, FL Now Stocking KING BOXES

GADSDEN, AL (06.30.23) – “We are very excited to announce that LESCO Distributing will be offering our boxes to all dealers. They are stocked up with several SKU’s in their Orange City location” Junior Odeh related.

Carlos Gonzalez, Florida Sales Associate, with a selection KING BOXES in the LESCO Orange City location.

2023 started off strong with expanding territories and more manufacturing representatives joining the KNG BOXES Team.

The KING BOXES order ready for shipment to LESCO Distributing in Orange City, FL.

Continuing “With LESCO acquiring the line, more dealers will be able to get their hands on our boxes and realize why we offer such great quality boxes. We will be expanding the number of SKU’s by about double by the end of Q3 as we expect a great year.”

The newest addition to the KING BOXES lineup is the Center Console boxes for all vehicles that cover a wide year gap. These Center Consoles come with a 12” woofer cutout in the back with a port beneath. On each side there is a 6.5” cutout and 1” tweeter cutout. Cup holder cutouts are also included.

For more see kingboxes_al and lescodistributing.com

Last Chance to Register Early for the SEMA Show Before Price Increase

Registration for the 2023 SEMA Show, October 31-November 3 in Las Vegas, is open at SEMAShow.com/register. Show management is dedicated to making the event as cost-effective as possible for all. Register by Friday, June 30 for just $40. Registration is $60 through Friday, September 29 and $120 after that date.

Registering early allows attendees to take advantage of the best rates and receive all the necessary information to plan their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year’s event.

This year’s SEMA Show will offer an attendee and buyer experience like no other automotive trade show on the planet. The event is the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and tailor a professional development plan with best-in-class education programs led by subject-matter experts, thought leaders and industry leaders.

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

International Buyers and Attendees
International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State’s handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email aapexsema@csreg.zohodesk.com. Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.