LIVERMORE CA (12.31.25) – GS Distributing Company, a 12-volt and automotive aftermarket distributor serving Northern California and Northern Nevada, announced today that it has joined the Elite Distributor Alliance (EDA) as a distributor partner. The partnership significantly expands GS Distributing’s product offerings and reinforces its commitment to supporting dealers with premium brands, strong inventory, and dedicated regional support.
“Joining the Elite Distributor Alliance is an important milestone for GS Distributing,” said Shams Nabi,
President, GS Distributing Company. “EDA brings together some of the most respected vendors in the
industry, as well as the most sophisticated group of distributors in 12 Volt. This partnership allows us to
deliver a broader, more competitive product portfolio to our dealer network across Northern
California and Northern Nevada.”
Over the past several months, GS Distributing has worked closely with the EDA team to align product
strategies and prepare for the rollout of new vendor lines.
“We’ve spent a great deal of time working with Josh and other EDA members to truly understand the
depth of the vendor lineup,” Nabi added. “Our young, energetic team is built around hands-on
dealer support, and these new partnerships allow us to better serve our dealers with the products,
training, and responsiveness they need to grow their businesses.”
“We are excited to add GS Distributing to the Elite Distributor Alliance. The attention to detail and
dealer support that Shams and his team have created makes them a perfect fit for our like-minded
group” said Josh Eatherly, Executive Director, EDA.
GS Distributing has already expanded its inventory to include products from Firstech, Kicker, and
Wavtech. Products from JVC and Kenwood are expected to be available to dealers as early as the
first week of January, with additional brands scheduled to follow in the coming months.
“This is not just about adding brands—it’s about strengthening relationships,” Nabi said. “Our goal is to
ensure dealers have consistent access to trusted products while knowing they have a distributor
partner fully invested in their success.”
Through its partnership with the EDA, GS Distributing now serves as the authorized distributor for
Northern California and Northern Nevada for a range of leading brands, including Alliance, ADS
Maestro, Firstech (Arctic Start, DroneMobile, Momento, and NuStart), JVC, Kenwood, Kicker, Limitless,
Metra family of brands, Nufilm, RDV, Triton, Vinland, and Wavtech.
Looking ahead to 2026, GS Distributing plans to continue expanding its reach and reinforcing its
position as the premier distributor in the region.
“We’re incredibly excited about what’s ahead,” Nabi concluded. “As we move into 2026, our focus
remains on building long-term partnerships with both new and existing dealers while delivering bestin-
class products and service throughout the region.”
For dealers needing support or for questions on the addition of these lines, we ask that you reach out
to your area sales manager. To learn more about GS Distributing Company, please visit
www.gsdistributingcompany.com or call (925) 925-0025.
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