METAIRIE, LA (01.26.23) – Oracle Lighting has launched its new universal fitment RGB+W LED Wheel Rings (p/n 4215-339). With an MSRP of $395.95, the new wheel rings are scheduled to ship February 2023,
“Oracle Lighting’s illuminated LED wheel rings are an easy and effective way to light up the wheels on your car or truck,” explained Justin Hartenstein, Oracle Lighting director of development. “This head-turning lighting product consists of a set of four LED illuminated aluminum rings which install around the brake rotor and attaches to the brake dust shield.”
Installation is easy with waterproof Plug & Play connectors that easily connect the individual rings to the central control box. Battery connection leads include ring terminals and in-line fuse for simplified wiring installation. There is also a pre-wired On/Off switch that can be used to manually turn the system on and off for maximum control.
“Now featuring ‘Dual-Control’ that allows the user to utilize both the free Bluetooth smartphone App control and the included wireless remote control, you can change colors, control brightness, access strobing patterns, and sync with music,” Hartenstein continued. “This kit also features a true white 6000K from separate white LEDs for a true white output for a crisp and clean white light. Our ColorSHIFT® technology allows you to select from thousands of colors, as well.”
Additional upgrades to Oracle Lighting’s LED wheel lights include thicker aluminum rings, black powdercoat anti-corrosive finish, waterproof connectors, and pre-installed brackets. If your vehicle does not have a brake dust shield, you will need to modify the brackets (watch this video for a step-by-step installation guide). Additionally, for vehicles with drum brakes, you may need to create a larger bracket or purchase the XL brackets, reach out to our customer service for more answers to any of your questions.
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
HOUSTON, TX (01.26.23) – It’s a new year and Q-Power is fast out of the gate. Matt Bund related “In 2023 we added new Truck Box models to cover all the latest vehicles on the road. We added some new Front Facing 8″ and 6.5” Dual and Quad holed boxes. Our dealers like these boxes Front Facing because it allows for extra mounting depth for powerful woofers.”
The workmanship and quality of the Bed Liner finish is second to none in the new box introductions for 2023.
Continuing, “We are back to our normal selves, plenty of inventory, very fast turnaround times for orders… and still growing in the Bed Liner boxes category.”
“QPower in 2023 has more boxes, lower prices, and the best service!”
AUBURN HILLS, MI (01.25.23) – Alps Alpine North America, Inc. (“Alpine”) will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada from Friday, February 3 to Sunday, February 5.
As a premier opportunity for KnowledgeFest attendees, Alpine will reveal an exciting new product in their 2023 lineup: “Optim8™.” The reveal will take place in the Alpine booth (exhibit #806) on the first day of KnowledgeFest. More information on the product will be distributed to the media following the reveal.
The Alpine booth will also feature new event displays with High-Resolution sound and display audio family systems from the 2023 Alpine Product Line, including the High-Resolution Alpine Status line, High-Resolution head unit line, and Next-Generation R-Series and S-Series sound system Line.
“This will be the first opportunity to showcase a complete lineup of High-Resolution sound and display audio products in one setting,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The trend to Hi-Res music is undeniable and we believe our 2023 lineup sends a strong message to our partners and further solidifies Alpine in the premium car audio space.”
A new Tesla Model 3 demo vehicle will be on display in the Alpine booth featuring the new Optim8™. The vehicle will also feature the Next-Generation S-Series line to demonstrate the new High-Resolution playback capabilities of the sound system and the new Alpine PrismaLink™ S-Series Wedge Preloaded Subwoofer Enclosures, a new enclosure from Alpine that features a plug-and-play RGB lighting system and multi-link capable design for single, dual, and even quad-enclosure applications.
A Toyota Tundra demo vehicle will also be on-site with the High-Resolution Alpine Status line. Demos will be available to all Alpine booth visitors.
Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2023 Product Line:
Friday, February 3 from 12:30 p.m. – 1:30 p.m. in Champagne 2 Alpine 2023 Product Presentation
Friday, February 3 from 3:00 p.m. – 4:00 p.m. in Champagne 2 Alpine 2023 Product Presentation
Saturday, February 4 from 5:30 p.m. – 6:30 p.m. in Champagne 4 Alpine Optim8™: The Future of Car Audio Tuning
All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.
FRESNO, CA (01.24.23) The sky was sunny on Sunday, January 22nd for the Winter Showdown at Audio Concepts. Richard Papasin was in the lanes to once again working with Ray Aragon to present a successful sound-off in the Audio Concepts Fresno parking area in the industrial center.
Bass Wars and IASCA competitors arrived early on Sunday for the Winter Showdown event.
“It was a bit chilly but we had over 100 competitors in the IASCA and Bass Wars lanes. The cold weather, and the San Francisco 49er’s Sunday afternoon playoff game, did have an impact on the turnout of competitors I am sure. Richard stayed warm keeping competitors working for big numbers on the meter” Aragon related.
The cameraman gets some close up action as Richard Papasin looks on from the Bass Wars booth.
Continuing, “Our sound-off events create continuing interest in our area well past the event date. At this event we got a bit of a nice surprise when a local TV cameraman arrived. Seems he had seen a notice about our event on a local Facebook calendar and came to check out the event. That could lead to continuing visibility for this Sunday event” Aragon stated.
This interview from the TV cameraman may extend visibility across the Fresno area for the Audio Concepts Winter Showdown.
Just last month Audio Concepts hosted their annual Toys for Tots. At that event nearly 500 toys were donated. Aragon and his wife loaded the Audio Concepts Silverado Sleigh and delivered the toys the day before and on Christmas Day to 5 area shelters in Fresno.
Later this year Audio Concepts will host competitors for the annual 911 Sound-off plus Toys for Tots.
FULLERTON, CA (01.25.23) – Vision Tech America, Inc., leading vehicle security and safety product manufacturer of backup cameras, dash cams, parking sensors, blind-spot detectors, and monitoring devices, was pleased to announce 2022 BOYO TROPHY AWARD Winners. Each year, awards are presented to company sales representatives based on their sales performance and quality of service.
Dave Gill proudly holds the SMS LLC Distinguished Sales Rep of the Year 2022 in his office in Baton Rouge, LA.
Dave Gill, SMS LLC was awarded a Most Outstanding Sales Rep of the year 2022 award. “Our firm is very excited to receive this Most Outstanding Sales Rep award from BOYO. BOYO has the largest selection of specific use cameras in the industry” Gill stated.
Vision Tech America’s DK Chung related “Congratulations to all award recipients. 2022 was a great year, outperforming the previous year, and we look forward to another successful year 2023.
GUTHRIE, OK (01.24.23) – The AMA Kicker Arenacross hit the track in Guthrie, OK on Friday evening, January 20th. The dirt track at the Lazy E Arena is one of the longest of the circuit and riders were definitely flying high as they flew across the mounds. Lorin Morrell orchestrated Kicker’s presence at the event with booth set up and activities. Area retailer Audio Midwest was in the house to connect with racing enthusiasts.
Brandon showed the loaded Audio Midwest Mustang to attendee at the January 20th Arenacross.
“The pre-race Pit Party was once a hit with all. The racing was strong as the riders navigated the longer track that gave the crowd a lot of memories. It was super to have KICKER retailer Audio Midwest at the event to connect with members of the crowd” Morrell stated.
This SXS, loaded with KICKER, welcomes consumers to the Audio Midwest store in Stillwater.
Attendees are ready to get on the track for the pre-race Pit Party.
Audio Midwest showed and demoed the company’s loaded custom Mustang that is Livin’Loud with KICKER products. Rob Clason, owner of Audio Midwest’s 2 area stores, related “KICKER is a premier brand at our stores and to participate with KICKER at the AMA Arenacross was terrific. We met with crowd members at the Pit Party and Lorin directed attendees to us in the KICKER booth when people asked questions about KICKER or car audio products.
The track at the Lazy E Arena was set for Round 5 of the 2023 Arenacross Series.
“Since the event on Friday night we’ve had some calls on Saturday and Monday from people we spoke at the Lazy E. The Arenacross schedule calls for events at the Lazy E in Guthrie on back to back Fridays. We will definitely be back this coming Friday with 3 staff members and a customer’s custom Jeep demo loaded with 4 KICKER 15’s and KX amplifiers. In addition we will make social media posts to promote the upcoming event and have a special offer when attendees bring their KICKER lanyard into the store next week” Clason added.
Audio Midwest has stores in Edmond and Stillwater. Guthrie is a mere 33 miles from KICKER’s World HQ in Stillwater. KICKER is celebrating the company’s 50th Anniversary this year and is very well known throughout the area.
The Audio Midwest custom demo Mustang drew eyeballs at the Arenacross.
The AMA Kicker Arenacross series has expanded the series to 14 events this year with events being held virtually coast-to-coast across the U.S.
MURRIETA, GA (01.24.23) – Global Audio Marketing was formed in 2022 with the purpose of providing exceptional service and highest quality Car Audio products to the U.S. It will do so with Direct to Dealer programs that are protected, profitable and mindful of each of our Brick-and-Mortar Retail Partners.
Chris joins Global Audio Marketing with a rich history of success in all aspects of the 12v industry. He was a successful retail shop owner in California with Audio Habitat before his work with several prominent vendors over the last 20 years. “His knowledge, understanding and passion for our Dealer Network will drive our growth and assure a positive impact in our industry and the MUSWAY Brand for years to come” says Andrew Bishara, President at Global Audio Marketing.
“Getting started in 2023 with the MUSWAY Brand is a dream come true” states Chris Bennett, VP of sales for Global Audio Marketing. “We will impact our dealers with amazing programs, solid products, and service beyond that of traditional manufacturers. We now have 29 new products that will launch in the 1st quarter and are heavily investing into products that exceed expectations.”
Global Audio Marketing looks forward to investing time and energy into building meaningful business partnerships with their Direct to Dealer protected product range. MUSWAY USA offers and provides the best-in-class Mobile Electronics and support possible. Please contact us to learn more and remember “Music is the Way.”
DIAMOND BAR, CA (01.24.23) – SEMA is planning its 2023 education program and has issued a call for speakers for its annual SEMA Show—taking place in Las Vegas, October 31–November 3—and its year-round virtual education program. Dynamic and entertaining presenters have until January 27 to apply to share new skills and ideas targeted to the automotive aftermarket at www.sema.org/speakers.
Organizers are seeking experts who can facilitate thought-provoking, forward-thinking seminars that will help industry members take their businesses and careers to the next level.
SEMA’s year-round virtual program provides relevant, engaging and inspiring information on the industry’s complex issues and topics through online events and informational webinars. Likewise, the educational seminars make up one of the key pillars of the SEMA Show, where thousands of industry professionals come to learn new business strategies.
Topics of focus for 2023 include:
Aftermarket updates and future trends
Diversity, equity and inclusion
Electric vehicles
Emerging and executive leadership
Legal and regulatory
Sales and marketing
Small-business strategy
Vehicle technology
Specific industry segments
Speaker proposals for the 2023 SEMA Show must be submitted by January 27. Virtual education proposals can be submitted at any time throughout the year. Submit proposals at www.sema.org/speakers.
For more details, contact Gary Vigil, senior manager of professional development, at garyv@sema.org or 909-978-6738.
SHREVEPORT, LA (01.23.23) – There were 5 large events that took place across the U.S. this past Friday, Saturday and Sunday weekend, January 20/21/22. The 12volt Central Studios highlighted each of those events and their positive contributions to the overall 12volt industry with social media posts over the weekend..
Click to view on Instagram
The expanded Arenacross track at the Lazy E Arena was ready for a big night
The events spotlighted were the AMA KICKER Arenacross in Guthrie OK, ARC Audio Dealer Open House in Modesto CA, The Parts Unlimited NVP Product EXPO in Louisville KY, Heatwave Tour in Rockdale TX and the World of Wheels in Pittsburg where retailer Team Nutz and the Mon Valley Career Technology Center amazed attendees with LIVE installations and presentations of great project vehicles. Below we highlight each event and plan detailed articles covering each event during this week.
The custom Audio Midwest Audio Mustang was Livin’Loud and showcased at the event.
The AMA Kicker Arenacross hit the track in Guthrie OK on Friday evening, January 20th. The dirt track at the Lazy E Arena is one of the longest of the circuit and riders were definitely flying high as they flew across the mounds. Lorin Morrell orchestrated Kicker’s presence at the event with booth set up and activities. “The pre-race Pit Party was once a hit with all. The racing was strong as the riders navigated the longer track gave the crowd a lot of memories. It was super to have KICKER retailer Audio Midwest at the event to connect with members of the crowd” Morrell stated.
Lorin Morrell is with a happy BullFrog winner. During breaks in the racing action wrapped T-shirts are thrown into the crowd with a free BullFrog certificate. There’s lucky fellow’s father caught a lucky T-shirt.
Audio Midwest showed and demoed the company’s loaded custom Mustang that is Livin’Loud with KICKER products. Rob Clason, owner of Audio Midwest’s 2 area stores, related “KICKER is a premier brand at our stores and to participate with KICKER at the AMA Arenacross was terrific. We met with crowd members at the Pit Party and Lorin directed attendees to our booth when people asked questions about KICKER or car audio products. The Arenacross schedule calls for events at the Lazy E in Guthrie on back to back Fridays. We will definitely be back this coming Friday with a Jeep demo. We also anticipate seeing people from this past Friday in our stores this week.”
The AMA Kicker Arenacross series has expanded the series to 14 events this year. Guthrie is a mere 33 miles from the KICKER World HQ in Stillwater OK.
Brian Mitchell conducting a DSP training at the ARC Audio HQ on Saturday.
ARC Audio hosted a Dealer Open House at the company’s Modesto CA HQ Saturday and Sunday January 21/22. Scott Baughman, Reliable Product Marketing firm Principal stated “This event was a strong event with ARC Audio dealers in the house. With COVID It been a few years since an event like this. Dealers saw new products and reconnected with other area retailers. Brian Mitchell conducted product sessions covering the ARC Audio DSP and PS8 pro software. All definitely enjoyed special tacos. There was no rain in the area so we also all finally enjoyed a sunny sky.”
KICKER was Livin’Loud with PowerSports, Motorsports, Marine and car audio products on display in the booth.
Patrick Brooks had all set in the NavAtlas booth on Saturday In Louisville.
Parts Unlimited hosted the NVP EXPO in Louisville KY January 21and 22. Patrick Brooks highlighted the latest from NavAtlas as one of the many exhibitors on site after a 3 year hiatus of the event. KICKER was also in the house showcasing the latest in the Livin’Loud product lineup. Lori Boyer, Joe Gross and Carlos Jimenez traveled from KICKER HQ in Stillwater OK. The NVP Expo expanded this year as the event increased over 40% in size from the previous event and all exhibits were on one level.
The HeatWave Tour presented the Texas Showdown Freedom Rally Custom Truck and Car Show January20/21/22 in Rockdale TX. David MacDonald related “This years event was strong in spite of not so good weather. The sound-off component of the Freedom Rally generated a lot of buzz across the area. We have so many components to this event with the Truck Show, Car Show and custom bicycle show. The chili cook-off added to all the excitement in the air at our event.”
Extreme custom Bicycles was one of the unique products on display at the Heatwave Tour event.
The last of the Five events was the World of Wheels and the David Lawrence Convention Center in Downtown Pittsburg. Team Nutz was on site with a 5,000 foot booth. Ed Nuttall and a staff of 20 worked the event with 18 demo vehicles and multiple product displays. LIVE on site installations took place including leather seats, vinyl wrap, paint correction and more.
Ed Nuttall (L) and Chris Mance pictured by their respective booth after setup finished on Thursday at the David Lawrence Convention Center.
Nuttall related “People really turned out for the World of Wheels event this weekend. On Saturday afternoon the management restricted entrance as the center reached capacity. Action was also good on Sunday. As the event wrapped Sunday afternoon Team Nutz had collected 18 awards for our cars at the event. Ten of the awards were 1st Place awards. Overall an outstanding World of Wheels 2023 as attendance topped 30,000.”
In addition the Mon Valley Career Technical Center had a great event. The team lead by Chris Mance, CTC Automotive Technical Instructor, traveled 40 miles to set up and participate with a large booth. Buses, trailers and cars brought 45 students, booth setup supplies and 8 demo vehicles to work their booth and connect with a large number of automotive aftermarket brands and companies that displayed on the event floor.
Members of the Mon Valley CTC checking out one of the many displays in the Team Nutz booth.
The Mon Valley CTC team also collected an impressive number of awards including six first place awards. Mon Valley CTC’s large booth and the Team Nutz booths were across the aisle from each other.
This super overhead shot shows the scope of the Mon Valley CTC and Team Nutz booths. Combined they had 65 people working in their booths.
The 12volt Central Studios staff members want to thank all companies and individuals that traveled this past weekend to showcased their brands and companies. We truly know first hand how much time, energy and dedication that requires….Not to mention the travel aggravations and funds required to make it happen.
MIAMI, FL (01.23.23) – Nakamichi will once again be exhibiting at KnowledgeFest this time at the Las Vegas show to be held February 3-5, 2023 at MGM’s Paris Hotel and Casino. New items on display will be two new wireless CarPlay/Android Auto NA3625-Series receivers with the new Susumo Platform providing faster response and more intuitive menus for an improved user experience. The two models are the companies first wireless units. The NA3625-WUX is the company’s first floating face multimedia receiver release in North America. It boasts a 4-way adjustable 10.1-inch glass HD touch screen. MSRP is $659.95.
Jason Proios holds an improved NDSK4085AU DSP.
Jason Proios, Product Development and Technical Services Manager, will be in the booth giving demos during the show. “This new platform has been completely revised and is superior to any operating system we have released thus far”, stated Proios. “This took some time but as you will see it was definitely worth the wait”.
In addition to the wireless receivers Nakamichi will showcase several other new items during the show including an improved NDSK4085AU 8-channel DSP with built in amplifier. “This DSP is so small and versatile it has limitless applications”, stated Proios.
Diplomat Trading is the exclusive agent for Nakamichi Mobile Audio in the U.S.A. For more information visit www.nakamichicaraudio.com
12VoltNews.com 