SHREVEPORT, LA (10.13.23) – The 2023 SEMA Show, taking place in Las Vegas October 31st through November 3rd, is a massive investment for the automotive aftermarket and 12volt industries. Exhibitors, attending reps, distributors and dealers all spend substantial time, energy and dollars to be in Vegas for the event. Obviously the exhibitors share the majority of the overall expense of the SEMA Show investment. The 12voltSTP Tool can extended the ROI for the 2023 SEMA show for all segments of the aftermarket automotive and 12volt industries.
The 12volt Central Studios is working to showcase brands exhibiting at the 2023 SEMA Show. The 12volt Central Studios will also be working to showcase reps, distributors and dealers in booths at the 2023 SEMA Show. The 12volt Central will continue working to showcase reps, distributors and dealers activities at the 2023 SEMA Show once they return to theirs offices and stores to continue the ROI from attending the event. Reps, distributors and dealers can continue their SEMA Show ROI by utilizing their booth images from the event through their social media and digital outreach. All of this can happen when attendees utilize the 12voltSTP Tool.
The 12volt STP Tool, created in 2020, makes it easier than ever to showcase your company’s positive activities and products to the 12volt industry. Snap and Txt an image, with a few words, PRESTO your company’s positive news and activities could be in the news. 318-465-0844 is the number. The 12voltSTP Tool is not an app… Just SNAP an TXT and an image with your smartphone. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm which includes the automotive aftermarket and 12volt industries.
To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. The 12volt STP Tool was created for members of the 12volt industry to send their news to the 12volt Central Studios. Snap and Txt an image to 318-465-0844. PRESTO, your positive news could be delivered to members of the 12volt industry.
On Instagram and Facebook @12voltnews has over 10,000 followers on each platform. Those followers are dedicated members of the 12volt industry. To see over 1,000 posts #12voltstp on Instagram.
Look forward to seeing your company’s brand and activities at the 2023 SEMA Show in the 12volt Central Studios and the 12volt News.
DIAMOND BAR, CA (10.13.23) – Builders and engineers who are featuring a vehicle at the 2023 SEMA Show, October 31–November 3 in Las Vegas, have until Wednesday, October 25, to submit their entries for the new SEMA Best Engineered Vehicle of the Year award. The award will honor and celebrate a build that demonstrates quality engineering throughout the entire vehicle or features an aspect that goes beyond just physical appearance.
The award aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and placing a spotlight on the symbiotic relationship between a vehicle’s design and engineering.
“While vehicle aesthetics have always played a crucial role in the automotive aftermarket, this award recognizes the intricate engineering that transforms a vehicle into a masterpiece of design and functionality,” said Chris Standifer, SEMA project manager of recognition programs. “It also sheds light on the technical brilliance behind the build and provides a platform for engineers to showcase their transformative innovations.”
To be considered for the award, builders must upload a photo, video, description of the engineering content included in the build and the location of the displayed vehicle at the SEMA Show into their submission. Entries are being accepted until Wednesday, October 25, at this link.
The SEMA Best Engineered Vehicle of the Year Award winner will be announced at SEMA Central (Booth #10001, Central Hall) on Thursday, November 2, at the SEMA Show.
CAMARILLO, CA (10.12.23) – ORCA Design and Manufacturing’s fall training and fabrication session, is set at Mobile Solutions in Tempe, Ariz. Select industry installation and fabrication professionals will undergo four days of intense training from October 13 through October 16.
Instruction will consist of the highly rated MasterTech training program taught by Mobile Solutions, in addition to product-specific training led by Orca’s training team. This session will center on the Gladen GA-BARNIE vehicle audio tuning system, which accurately simulates human listening to tailor the sound for drivers and passengers.
“I’m looking forward to seeing all at the Orca/MasterTech Training event. With the recent passing of Todd Ramsey there will be a Monday night class project Tribute to Todd Ramsey and his Mercedes E63 AMG. Tribute details are follow in this press release” Nalaka Adikari, National Sales Manager, stated.
Adding, “I encourage all to bring your windows-based laptop for the BARNIE training. We encourage all to grab your gift bag with your name upon arrival/check in. Also be ready to depart the hotel lobby to Mobile Solutions at 8:30AM and if not attending any of the dinners to inform me as soon as possible.”
“We value our ongoing relationship with Mobile Solutions. Over the years we have seen the improvement of our retailers – in representing our product lines and enhancing the quality and creativity of their builds-as a result of the training they receive in our special sessions. DSP has become a vital component of car audio customization. With the dedicated GA-BARNIE training segment, we ensure our installation professionals master one of the most innovative tools for enhancing the in-vehicle audio experience” Adikari concluded.
Industry veterans Tom Miller, Gary Bell and Chris Pate will be spearheading the special Tribute Honoring Todd Ramsey. The Class Project will be Monday night at the hotel during the private dinner. Many industry members from across the country will be arriving to be a part of the Tribute to Todd Ramsey.
GA-BARNIE is currently available to Orca retailers. For more information on the upcoming training session, please contact your local authorized Orca representative. For more on the GA-BARNIE vehicle audio tuning system, please visit mosconi-america.com.
DIAMOND BAR, CA (11.12.23) – The 2023 SEMA Show is forecasted to return to historic levels when it comes to the Las Vegas Convention Center Oct. 31–Nov. 3.
Now in its 56th year, the Show is where the automotive aftermarket industry gathers to discover new products, identify future trends, and make valuable connections that empower the growth of one of the most innovative industries in the country and around the world.
“The SEMA Show is a must-attend event for anyone who wants to set the pace in the automotive aftermarket,” said Tom Gattuso, SEMA vice president of events. “The scope of exhibitors, new product launches, high-quality programs, and opportunities at this year’s Show will have attendees well-positioned for success in the coming year.”
The growth of the Show underscores the impact the automotive aftermarket has on the American economy. SEMA recently released its first-ever economic impact report, and the data showed that the industry contributes $337 billion to the U.S. economy and creates 1.3 million jobs nationwide. Automotive aftermarket companies also pay more than $24 billion in federal taxes and $16 billion in state and local taxes, and their employees earn more than $104 billion in wages and benefits. And the impact of the Show also reverberates around the globe with attendees expected from more than 140 countries and regions.
Show organizers have curated multiple opportunities for exhibitors, buyers, and media to see what’s coming next in the automotive aftermarket:
Spotting Future Product Trends The discovery of new products remains the heart of the SEMA Show. More than 2,200 exhibitors will be in attendance – 23 percent are first-time exhibitors – giving buyers and media the first look at new innovative products. Highlights include:
The New Product Showcase: one of the focal points of the Show, the Showcase features hundreds of new products and industry innovations and connects buyers directly with exhibitors via the SEMA Show app.
FutureTech Studio: This new, immersive experience will highlight “what’s next” through live education, product displays, and sponsor vehicles demonstrating technologies that are advancing and redefining the performance aftermarket.
Powering Development Through Education The Show will offer nearly 100 education programs covering a wide breadth of topics and subjects – ranging from women in the industry to digital marketing and more – designed to help businesses, and careers, expand and grow. Highlights include:
The Main Stage Experience Featuring Tim Tebow: athlete, entrepreneur, and philanthropist will be sharing his “Mission-Possible” life message.
Fireside Chat with Willy T. Ribbs: the American racing champion will join Beth Paretta on the SEMA Show Main Stage to share his story as a pioneer in motorsports.
The Future of Automotive Fuel Technology hosted by Margaret Hoover: engage with a panel of global industry leaders, subject-matter experts and thought leaders as they discuss decarbonization through alternative fuel technologies.
Experiencing Innovation The SEMA Show’s experiences spotlight future trends as demonstrated by exhibitors and builders. Highlights include:
Battle of the Builders, Presented by Mothers: a unique program that helps attendees spot trends and see the latest techniques of some of the industry’s most influential builders.
Shell “Performance Unbound” Experience: the interactive Shell V-Power NiTRO+ booth will feature Shell scientists sharing details about the fuel maker’s new and improved premium gasoline.
Networking Events: hosted by Jarod DeAnda, the kick-off breakfast and awards banquet bring industry professionals together for networking and provide the backdrop for new product award winners, and other honors including the Robert E. Peterson Lifetime Achievement, Manufacturer of the Year, Channel Partner of the Year, SEMA Person of the Year, SEMA Gen-III Innovator of the Year, and SEMA Content Creator of the Year awards.
To learn more about the 2023 SEMA Show taking place Oct. 31–Nov. 3, in Las Vegas, Nev., visit www.semashow.com.
TAMPA, FL (10.12.23) – Hertz Audison had a major present at the 2023 IBEX Show in Tampa FL. The company had a major presence inside the Tampa Convention and Dockside with multiple boats and cruisers. In addition to showcasing the company’s products a prestigious IBEX Innovations Award was forthcoming. The IBEX 2023 Innovations Awards showcased outstanding marine product development to the recretional boating industry and beyond.
Rob Osheaski (R)-Echo Marketing and an IBEX staff presenter flank Hertz Audison staff members with the Innovations Award. Paul Sunseri, Newly Rossetti and Luca Girotti are the Hertz Audison Team members.
The Hertz Audison booth was busy throughout the recent IBEX Show.
In the Entertainment category the Hertz Marine/Audison Marine HTX 8H S-FL-G was named the IBEX 2023 Innovation Awards Winner. Judge Ryan Gulland observed “Thanks to Hertz’ novel approach to horn design, the HTX 8H S-FL-G tower speakers deliver crystal-clear audio well outside the wake.
Hertz Marine/Audison Marine has introduced the revolutioary Hertz Marine Horn Loaded Compression Driver Tower Speakers, a groundbreaking addition to the world of marine audio technology. Engineered to perfection with uncompromising precision, these speakers redefine the concept of high-performance marine audio systems, delivering an unparrelled listening experience for boating enthusiasts and water sports aficionados.
The Hertz Marine Audison Marine Innovations Award Winning HTX 8H S-FL-G Tower Speaker spotlighted.
The IBEX 2023 Innovations Awards program, managed by the National Marine Manufacturers Association (NMMA) and judged by Boating Writers Internatiional (BWI), is one of the marine industry’s most prestigious honors recognizing manufacturers and supplieers who bring, new innovative products to market.
AUSTIN, TX (10.11.23) – The 26th Annual dB Drag Racing World Finals took place September 30-October 1, 2023 with 4 locations worldwide streaming all weekend. Owensboro KY, Antioch CA, Spruce Grove AB and Ljubljana Slovenia were the sites.
The dB Drag Racing Association wrapped up the 26th Annual dB Drag Racing World Finals September 30 – October 1, 2023. The World Finals was truly an international competition with 232 participants competing in 4 venues from 16 countries around the world. Event locations included: Owensboro, Kentucky; Antioch, CA; Spruce Grove, AB, and Ljubljana, Slovenia.
Competitors competed on Saturday in each of the 4 locations. The winners then competed head-to-head via the Term-LAB Measurement system and the event was live streamed throughout the weekend on dBTV.com. Lots of excitement in the lanes with 14 World Records established and 184.3 dB as the loudest score of the weekend put up by Team GZ Pezi Frank of Germany. The grand finale in Owensboro, KY was a 5-minute DEMO STYLE Deathmatch sponsored by Kicker. The winner of Deathmatch was DD Tank, walking home with $2000 in winner takes all prize!
A huge thanks goes out to the competitors, judges, staff and sponsors. An event of this size and scope with a lot of moving parts was truly amazing.
World Champions:
MHD Brothers (Italy)…………………………………….. dB Drag Racing – Street Stock 1K Team Last Minute (USA)………………………………. dB Drag Racing – Pro Stock 2K Team Baudio – Db Squirrels (Slovenia)…………. dB Drag Racing – Pro Stock 5K Audiodreamland Chris (USA) ……………………….. dB Drag Racing – Pro Stock Trunk 5K Team Kostadopoulos – Allabouttech (Greece)…. dB Drag Racing – Pro Stock Wall 5K Peter Augustijnen (Belgium)………………………….. dB Drag Racing – Pro Stock NL Team Directronix Dan (USA)…………………………. dB Drag Racing – Super Street NW Team Koukakis Ntountounakis (Greece)………… dB Drag Racing – Super Street 1-2 Gormany Cassidy (USA)………………………………. dB Drag Racing – Super Street 3-4 dB Rev Jay (USA)……………………………………….. dB Drag Racing – Super Street 5+ Nickos Athanasiadis (Greece)……………………….. dB Drag Racing – Super Street X Team Vassou – Giorgakis (Greece)……………….. dB Drag Racing – Super Street OG 10K Team GZ Pezi Frank (Germany)……………………. dB Drag Racing – Extreme NL
Audiodreamland Chris (USA) ……………………….. Bass Race – 120.0 dB to 129.9 dB Team Crossfire Brandon (USA)…………………….. Bass Race – 130.0 dB to 139.9 dB Team Directronix Matt (USA)………………………… Bass Race – 140.0 dB to 149.9 dB Team Ground Zero – Gregory (France)………….. Bass Race – 150.0 dB to 159.9 dB
Wallstreet Ron (USA)…………………………………… Psychlone – Demo No Wall Team Crossfire James (USA)……………………….. Psychlone – Demo Wall DD Tank (USA)……………………………………………. Psychlone – Demo Extreme
Peak Freq Daniel New (Canada)…………………… Freestyle – Street Stock 1K Team Chs Hellboys (Austria)………………………… Freestyle – Pro Stock 5k Jl Pro Cab (Mexico)……………………………………… Freestyle – Pro Stock NL Team VooDoo Customs Steve (USA)…………….. Freestyle – Super Street NW Team Directronix Fafo (USA)………………………… Freestyle – Super Street Wall
North American Sponsors: Deaf Bonce / Alphard Group (Presenting Sponsor) – Incriminator Audio (Rings and Badges) – US Amps (Trophies) – SounDigital & Ground Zero (Party) – KICKER (Premier Sponsor including Deathmatch, Plaques, Bags, Points, Show Sponsor) XS Power (Electric) Sundown Audio (Decal & Show) – Show Sponsors: Team Space 4 Bass – Crossfire Car Audio – Directronix – DC Audio – FCBC – TN Bass Racers – Term-LAB – DD Audio – JL Auto Estereos
European Sponsors: For-X, Dragster, SounDigital, Ground Zero, XS Power, B2 Audio, DD Audio, LRF Gold Edition, Steg, B Evil, B Audio
Judging Team: Daren Narine, Doug Stockton, Ray Choy, Bine Zupan, Yiannis Lekkas, Jeffrey Fernandez, Jereme Creamer, Chet Teel, Wyatte Meier, Andre Lohoff and Alex Emrith
Finals Staff: Wayne Harris, Bethany Meier, Malissa Creamer, Dayna Fernandez, FX Audio crew, Celise Harris
Photo credits: World Finals Competitors and spectators, Dayna Fernandez, Ray Choy, George Dimitriadis
METAIRIE, LA (10.11.23) – ORACLE Lighting is set to unveil a massive global expedition vehicle build along with the latest in aftermarket lighting technology at the 2023 SEMA Show.
WHO: Since 1999, ORACLE Lighting has established itself as the leader in innovative lighting products and technologies for the automotive industry. The company was awarded SEMA’s Manufacturer of the Year and YEN Vanguard awards in 2021 for its outstanding contribution to the automotive industry.
WHAT: For this year’s SEMA Show, ORACLE Lighting will unveil some of the most advanced off-road lighting solutions on the market. In addition, the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build will make its first public appearance.
DETAILS:
ORACLE Lighting Booth 20555 (Central Hall) The ORACLE Lighting booth will feature the company’s new VEGA Series off-road pod spotlights, Laser + LED Fog Light Kit for 2021-24 Ford Broncos and Flush LED Tail Lights for the 2010-23 Toyota 4Runner and 2014-21 Toyota Tundra. Designed to deliver extreme off-road visibility, the new products will provide a look into the future of vehicle lighting applications. A full selection of the company’s new and most popular products for Jeep, Ford, Ram, Toyota and more will also be on display.
Overland Experience (Diamond Lot, adjacent to West Hall) ORACLE Lighting will debut its global expedition vehicle build in the Diamond Lot. The EMP-proof and fully built Stewart & Stevenson M1979 Light Medium Tactical Vehicle (LMTV) has been designed by ORACLE to handle overland and off-road exploration into remote places for extended durations while also serving as a showcase for the future of off-road lighting technology.
New Products Showcase (North Hall) The new ORACLE Lighting products will be on display in the New Products Showcase for the duration of the show.
LAS VEGAS, NV (10.11.23) – The SEMA Show, October 31-November 3 in Las Vegas, is a true five-senses experience, showcasing thousands of the latest automotive products and technology alongside several features delivered by some of the industry’s biggest names.
Of course, there will be 2,200-plus exhibitor booths teeming with new products (view the up-to-date floorplan), but the SEMA Show’s projected 160,000 attendees can also prepare for the familiar tire-smoke, adrenaline and excitement as world-class activations return not only to the Las Vegas Convention Center (LVCC) halls but also to dedicated areas outside the LVCC.
Below is a sampling of what is in store outside of the SEMA Show for attendees during all Show hours:
Shell has announced it is again joining the SEMA Show with the Shell Performance Unbound experience. The company invites SEMA Show participants to step into two interactive locations, the Shell V-Power NiTRO+ Booth #81059 and Booth #81125, to get up close and personal with the likes of Scott McLaughlin and many others. The Show feature will also allow attendees to engage with Shell’s scientists about its new and improved premium gasoline. Plus, there will be can’t-miss opportunities to win fantastic prizes and giveaways throughout the week. Best of all, when SEMA Show attendees complete a Passport gamecard, available only at the Shell V-Power NiTRO+ booth, they can enter to win a drifting experience with one of Shell’s pro drift drivers. Remember to tag Shell on social media and be sure to follow the action using the hashtag #ShellVPower. SEMA is excited that Shell is again supporting the annual SEMA Show with this enhanced interactive space,” said SEMA Trade Show Director Andy Tompkins. “The company’s SEMA Show programs are traditionally popular with our attendees, and their enhanced presence this year is sure to add even more value to our event.”
Plus, take the chance to win fantastic prizes and giveaways throughout the week. Best of all, when you complete a passport game card, available only at the Shell V-Power NiTRO+ booth, you can enter for a chance to win a drifting experience with one of Shell’s pro drift drivers.
OPTIMA Batteries is slated to once again bring the action to Las Vegas! For context, in 2008, OPTIMA Batteries created the Ultimate Street Car Invitational Challenge, which pitted the world’s highest-performance street cars and trucks against each other in various contests. In 2021, building on the event’s momentum, competitors, for the first time, completed a timed segment called the Peak Performance Challenge, which tested a vehicle’s ability to accelerate and brake at the SEMA Show. Competitors at the SEMA Show also had their vehicles evaluated by a set of judges in the Lingenfelter Design & Engineering Challenge. At the 2022 SEMA Show, OPTIMA expanded its footprint to host additional parts of the Ultimate Street Car Invitational in the Bronze Lot during Show hours. Adding to the tire smoke in 2023 will be celebrity driver appearances and demonstrations, as well as amazing project vehicles from OPTIMA. The OPTIMA Village is shaping up to be one of the most action-packed parts of the SEMA Show–you don’t want to miss it!
Last year, the SEMA Show introduced a ground-shaking collaboration with the Motorcycle Industry Council and its marquee market expansion program, Ride With Us. The popular activation will return to Las Vegas, offering a free introductory motorcycle riding experience for anyone who’s thought about or wanted to try riding a motorcycle but has yet to have the opportunity to do so. The immersive experience provides everything you need to experience the thrill of two wheels. With a certified Motorcycle Safety Foundation Coach, you’ll go over the basic operation of a motorcycle. The team will provide everything you need: gear, bike, coaches and fun! Ride With Us has traveled across the country, giving first-ride experiences to hundreds of participants aged 16 and up. Motorcycle Safety Foundation-certified coaches help riders get geared up and then guide them on a motorcycle at their own pace. Cinnamon Kernes, who leads the Motorcycle Industry Council’s Ride With Us program, shared, “We are excited to return to the SEMA Show and help Show attendees just how fun and rewarding it can be to ride a motorcycle. Our unique format is one of the best ways to start your motorcycle journey, as we provide the safety gear, the motorcycles and the coaches. All you need to bring are the smiles.”
The beloved SEMA Overland Experience moves to an outside location this year to showcase the many products and solutions in the environment they were designed for. With many similarities and connections to off-roading and adventure travel, overlanding has strong roots in Australia and South Africa, with its popularity in the United States exploding over the past decade. Buyers at the 2023 SEMA Show will now be able to view products and vehicles tailored explicitly for overlanding in the expanded SEMA Overland Experience area. The specialized exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems, all displayed among various exhibitors supporting the growing overlanding market. For more details, including sneak peeks at SEMA Overland Experience builds set for display this year, visit here.
Feature Vehicle Displays
Across the SEMA Show
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket’s latest and most exciting products. Located throughout the outdoor areas of the SEMA Show, the displays act as extensions to Show booths, connecting attendees with exhibitors and product creators. For 2023, the SEMA Show app features a scanning function that allows attendees to quickly capture product and exhibitor information from the feature vehicles displayed throughout the Show.
SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!
Get the mobile app and put the SEMA Show in your pocket. It’s available as a free download from your mobile device’s native app store and online at SEMAShow.com/app. Or visit SEMAShow.com for the latest information and Show news.
GRAPEVINE, TX (10.10.23) – Smart Start, a leading provider of Ignition Interlock Devices in the United States and Globally, today announced a new partnership with M.E.S.A. (Mobile Electronic Specialists of America), a member-owned retailer marketing and buying group in the 12-volt industry. The group is made up of retailers who meet the criteria for membership and vendors who support the independent channel of distribution. This partnership will make Smart Start Ignition Interlock Devices more accessible to drivers across the country.
Under the terms of the agreement, M.E.S.A. will offer Smart Start services at its participating locations nationwide. This will provide drivers with more convenient and affordable options for obtaining and maintaining their Ignition Interlock Devices.
Ryan Gunter, Executive Director
“We are excited to partner with M.E.S.A. to make our Ignition Interlock Devices more accessible to drivers across the country,” said Bob Gallup, Chief Revenue Officer of Smart Start. “M.E.S.A. is a trusted and respected name in the automotive electronics industry, and we are confident their customers will appreciate having the option to obtain and maintain their Smart Start Ignition Interlock Devices at M.E.S.A. locations.”
“Our partnership with Smart Start Ignition Interlock Devices is the best way for our Members to get into this space or expand their reach in their market. The Smart Start team and product is a perfect fit for M.E.S.A. and our Member said Ryan Gunter, Executive Director of M.E.S.A.”
The partnership between Smart Start and M.E.S.A. is a significant step forward in the fight against drunk driving. By making it easier for drivers to obtain and maintain their Smart Start Ignition Interlock Devices at convenient locations with exceptional service, the partnership will help more drivers get the help they need to stay safe on the road.
AUBURN HILLS, MI (10.10.23) – Alps Alpine North America, Inc. is now shipping the Alpine OPTIM™6, a 6-channel Hi-Res Sound Processor with Automatic Sound Tuning.
Following the launch of the Alpine OPTIM™8, which debuted a powered, 8-channel processor with Automatic Sound Tuning, the OPTIM™6 offers a nearly identical feature set in a smaller, 6-channel configuration and no built-in amplifier. This intentional design positions this product as a starting point for the customer looking to easily integrate and elevate the performance of their factory sound system or be a means to build or add to an amplified aftermarket sound system.
“The competitive edge of the OPTIM™ line is its versatility,” said Gregg Thomas, Director of National Sales at Alps Alpine North America. “The OPTIM™ products are for any customer who walks in the door wanting better sound. The OPTIM™6 takes this idea a step further by offering an easy integration and sound tuning piece at a more approachable price point.”
In addition to its versatility, the OPTIM™6 continues in the quest to simplify sound processing. A simple, self-guided tuning process via the OPTIM™ IOS app (available for iPhone/iPad) or PC app with the KTX-CSP1 External Mic kit (sold separately) quickly and precisely measures the vehicle’s interior. This innovative Auto-EQ software analyzes the vehicle’s acoustic environment and intelligently adjusts to “optimize” the audio output for the vehicle and provide the best possible listening experience.
The Alpine OPTIM™6 PXE-C60-60 is available now for $399.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on http://www.alpine-usa.com for details.