AMARILLO, TX (02.02.26) – The KICKER Monster Truck Series was Livin’Loud in the Amarillo National Center of Friday and Saturday January 30th and 31st. Lorin Morrell, Maddog_Media, orchestrates the KICKER Monster Trust events and arrived on Thursday for set up activities.

The National Center seats 10,000 and the arena floor is 45,000 square feet that’s terrific setting for fans to look down on the action on the track. “Several rows of the bleachers were moved back for safety. Once the doors opened the action was non-stop for the 3 Pit Parties that preceded the Monster Truck action on the track” Morrell related.

Fans on the track for the pre Monster truck action Pit Parties viewed the Monster Trucks up close, met the drivers and took photos. For an additional fee fans could also take a ride in a Monster Truck. Bigfoot 4X4x4X, Troublemaker, Veteran, Monster Moose, American Scout and Outlaw Wrangler were top Monster Truck on the schedule.

“You could feel the excitement and energy at the event. The area’s audience members get around in trucks, side by sides, boats and golf carts and KICKER offers options for all. When Monster Trucks began flying over cars and doing tricks the cheers rang out and echoed across the National Center” Morrell added.

“I also had a surprise visit from Bobby Crawford from JD Glassworks in Lubbock. We have spent time at previous events and they do great work. Super he made the 300+ miles to hook up at the Monster Truck event in Amarillo. On the PA system the audience was totally engaged in track action and there was Livin’Loud branding from Kicker. Looking forward to the next Monster Truck event” Morrell concluded.

For more see kicker.com.

SHREVEPORT LA (02.02.26) Delivering Fresh, Positive industry news across the 12volt industry is Job 1 at the 12volt News and the 12volt Central Studios.

These past 32 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies when the 12volt News transitioned to digital in 2008. Today, 32 years later, we still put out more fresh industry news than anyone, utilizing digital platforms for web and social media posts.

In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital world, is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.

12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.

As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner.

We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.

A big thank you to all across the 12volt industry from the 12volt Central Studios!!

SHREVEPORT LA (2.01.26) Delivering Fresh, Positive industry news across the 12volt industry is Job 1 at the 12volt News and the 12volt Central Studios.

These past 32 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies when the 12volt News transitioned to digital in 2008. Today, 32 years later, we still put out more fresh industry news than anyone, utilizing digital platforms for web and social media posts.

In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital world, is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.

12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.

As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner.

We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.

A big thank you to all across the 12volt industry from the 12volt Central Studios!!

SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!

With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.

The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!

In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

Please email mike@12voltnews.com for more details to get your company’s ball on play!

TORRANCE, CA (01.30.26) – Rydeen Mobile Electronics, the industry benchmark for safety-focused vehicle technology,
has announced it will use KnowledgeFest Las Vegas this February to debut a proprietary product category.
The mystery, backed by exclusive patented architecture, offers an expanded direction for the 12-Volt industry.
Rydeen is keeping the specific details of the upcoming announcement close to the chest. Show attendees
are invited to the Rydeen Booth #1005, where the brand will reveal how their latest patent integrates and
creates the new Rydeen category offerings.

Leadership Perspectives on the “New Era”

“Innovation without Integrity is just noise. At Rydeen, we’ve spent our years perfecting the technology that
respects the installer’s time while delivering a premium experience every consumer needs,” said Phil Maeda,
CEO of Rydeen Mobile Electronics. “This year at KnowledgeFest, we aren’t just showing a new product;
we’re creating a new Rydeen category.”

Rex Berfield, a 35-year industry veteran and Rydeen’s newly appointed National Sales Manager, highlighted
the business advantage of the unveil. “My mission continues to ensure our dealers have the most definitive
solutions to offer,” said Berfield. “This new product supports my ‘sales engine’ strategy for 2026.”

Deep-Dive Training with our Gurus

To complement the unveiling, Rydeen will host two high-impact training sessions at the Paris Resort & Casino.
Our sessions offer an opportunity to interact with our gurus and experience Rydeen’s product lineup.

Session 1:
Integrations: Digital Mirrors & The Safety Advantage
Gurus: Ruben T. & Johnathan G.
When: Feb. 4, 2026 (Day 2), 4:15 PM – 5:15 PM
Where: Palace #6

Session 2:
Integrations: Digital Mirrors & The Safety Advantage
Gurus: Johnathan G. & Ruben T.
When: Feb. 5, 2026 (Day 3), 10:00 AM – 11:00 AM
Where: Palace #6

Experience the Mystery

KnowledgeFest attendees are encouraged to visit Booth #1005 to witness our new technology, innovation,
and category launch; Rydeen remains dedicated to the 12-Volt industry through superior engineering.

Visit rydeenmobile.com for more.

SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!

With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.

The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!

In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

Please email mike@12voltnews.com for more details to get your company’s ball on play!