TEMPE, AZ (01.31.25) – MasterTech Expo, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz., is proud to announce a captivating new session, High Fidelity Sound: The Relationship Between Objective and Subjective Measurements of Sound Quality, led by the distinguished Dr. Sean Olive of Harman International.

“Dr. Olive, a world-renowned Senior Fellow in Acoustic Research at Harman International, will guide attendees through the fascinating intersection of science and sound perception,” explained Bryan Schmitt, MasterTech founder/CEO/president. “This session offers attendees exclusive insights into the groundbreaking methodologies pioneered by Dr. Olive and his mentor, Floyd Toole, in correlating objective data with subjective sound preferences. Whether you’re an audio professional, enthusiast, or innovator, you’ll walk away equipped with actionable knowledge to enhance system design and evaluation.”

With a career dedicated to bridging the technical and human aspects of audio, Dr. Olive will explore key questions, such as:

• Listening Tests and Demonstrations: Learn how to conduct scientific tests for reliable, unbiased data vs. random opinions.
• Subjective vs. Objective Debate: Discuss if audio quality is subjective or if objective data offers meaningful insights.
• Listener Preferences: Understand listener preferences and how they match measurable sound system traits.
• Predictability in System Design: See how objective data and subjective experiences improve audio system performance.
• Practical Implementation: Learn how to apply this understanding to system design and evaluation.
• Expert Insights: Benefit from the expertise of audio research from Dr. Olive.

“My session will provide some practical tips on how to evaluate the sound quality of reproduced sound, and the science behind what most listeners prefer and the measurements that best predict those preferences,” said Dr. Olive. “With this knowledge in hand, making good sounding audio systems becomes a straightforward engineering exercise with clearly defined performance targets.”

Dr. Olive’s impressive credentials include a Bachelor of Music from the University of Toronto and advanced degrees in Sound Recording from McGill University. A former president of the Audio Engineering Society (AES) and collaborator with audio pioneer Floyd Toole, Dr. Olive brings unparalleled expertise to the MasterTech Expo stage.

“Don’t miss this opportunity to learn from one of the world’s foremost experts in sound quality,” Schmitt concluded. “Join us at MasterTech Expo 2025 for a session that promises to inspire and elevate your understanding of high-fidelity audio.”

Event Details:
Session 4: High Fidelity Sound
Instructor: Dr. Sean Olive, Harman International Senior Fellow, Acoustic Research

Date/Time/Location:

March 21: 4:30pm to 6:00pm
Location: MasterTech Expo – Mesa Convention Center

For more information and to register for MasterTech Expo, please email info@mastertechexpo.com and visit www.mastertechexpo.com.

About MasterTech Expo

MasterTech Expo is an event where aftermarket automotive electrical, upholstery, fabrication, design and automation professionals come together to learn, collaborate and define the next generation of vehicle interior customization in a process-driven atmosphere. MasterTech Expo 2025 is March 20-23, 2025 in Mesa, AZ.

For more information and to register, please visit www.mastertechexpo.com.

OXNARD, CA (01.31.25) – As part of their ongoing commitment of support to the Mobile Electronics Industry, Boss Audio will sponsor a special sales seminar during the Vendor Training portion of the upcoming KnowledgeFest convention, which is being held at the Paris Hotel & Convention Center in Las Vegas, NV from January 31st through February 2nd 2025. 

The seminar, titled “Tipping the Scales” which will be delivered by Jon Kowanetz, addresses the well-known truth in retail sales that “All else being equal, the customer will buy from the lowest price”. What then can be done to tip the scales in your favor, to upset the balance or to “de-equalize” the system, so to speak? This seminar aims to answer that question with a mix of statistical data, observations of various businesses and personal experience in sales along with a bit of common sense. 

The instructor, Jon Kowanetz, pulls from a long and multi-faceted history in the Mobile Electronics Industry to both create and present his classes, assuring attendees that the information is relevant, relatable and recent. Having started and grown his own business over the course of 15 years is where Jon learned much of what he knows and shares, when it comes to sales acumen. But that knowledge and experience has been strengthened and broadened by his later experience as a business coach, working with other businesses in the industry to help them improve their sales process, among many other aspects of creating and sustaining a successful company. 

In this seminar, Jon brings together all of that experience and knowledge to help the attendees improve their customer satisfaction, closing ratio, profitability and job satisfaction by sharing a sales process that builds trust, confidence, value and a relationship that will turn the customer into a client. “To a certain degree, price is only an issue in the absence of value”, Kowanetz said “and it is our job to ensure our customer understands the value of doing business with us.” This class will teach you how to do that job.

Matthew Delgado, Director of Sales for Boss International Group and 25 year veteran of the mobile electronics industry, knows very well the important roles that both innovation and education play in growth. As the company gets closer to the completion of the Elite line of products, designed from the ground up with specialty retailers in mind, Boss’ sponsorship of this seminar at the first KnowledgeFest event of the year exemplifies their commitment to providing the education retailers will need to be successful in 2025.

“This will be the third time that we have worked directly with Jon to provide unique, relevant educational content for our industry that is based upon extensive experience and I believe that this sales focused class will be the perfect compliment to the upcoming release of our newest products.” Said Matthew.
The special sales seminar “Tipping the Scales” will be delivered at 3:00 PM on Friday, January 31st, 2025 in the Champagne 2 room in the Paris Hotel & Convention Center.

Please contact Jon Kowanetz with any questions:
480-580-2283
jon.kowanetz@gmail.com

DAYTONA BEACH, FL (01.31.25) – As the official audio sponsor for Jeep Beach 2025 – MB Quart is heading down to Daytona Beach, Florida, for the biggest Jeep party under the sun! Attracting over 200,000 visitors and 20,000 Jeeps every year — Jeep Beach is the ONLY PLACE TO BE for Jeeps, audio, and abundant sunshine. MB Quart can’t wait to join in on the Jeep fun by showcasing a variety of Jeep Tuned Audio Kits for Jeep Wrangler JK, JL, and Gladiator JT vehicles.

All of the Music. Defined. Jeep Tuned Audio action takes place at Daytona Beach, Florida,  and runs from April 18th through April 27th. The biggest Jeep beach party in the nation will promise to deliver on many Jeep Waves, incredible MB Quart Jeep demo vehicle builds, and Music. Defined. performance with audio products for Jeep Wrangler JK and JL and Jeep Gladiator JT! It’s time to get ready for that Florida sun, LOUDER AUDIO, and fun Jeep vibes.

Brian Sherman, Vice President of Product and Marketing, said, “We are very excited to be taking part in Jeep Beach 2025 and continuing to be the official audio sponsor of Jeep Beach. Jeep Beach is always a blast for us — and we can’t wait to bring some awesome builds, amazing sounding audio demos, and take part in the ultimate Jeep party with everyone!”

ABOUT THE JEEP TUNED AUDIO STAGE KITS LINE

Choose from a variety of different MB Quart Tuned Audio Jeep Wrangler JL/JK and Gladiator JT kits to elevate your sound within your vehicle. 

MBQJ-STG4A-1 —

The MBQJ-STG4A-1 is an 800-watt STAGE 4 audio system upgrade designed specifically for Jeep® Wrangler (JL) and Gladiator (JT) models equipped with the OEM source unit. This comprehensive system includes two 3.5-inch coaxial speakers and two 6.5-inch midbass drivers, all powered by two 400-watt Class-D amplifiers. The design ensures a seamless integration into the vehicle’s existing setup, providing enhanced audio performance without compromising factory aesthetics. The system is engineered for easy installation – utilizing OEM hardware and connectors.

JC2-169 —

The JC2-169 is a 6×9-inch coaxial speaker upgrade tailored for the rear soundbar of 2024 and newer Jeep® Wrangler (JL) and Gladiator (JT) models. Each speaker features a 1-inch magnesium dome tweeter with a removable phase lens, coupled with a lightweight yet durable pop paper cone infused with a mica blend. This configuration delivers a frequency response from 45Hz to 23kHz and a sensitivity of 86dB, handling up to 220 watts of peak power (110 watts RMS). The package includes OEM-matching grills and Plug-and-Play wiring harnesses, ensuring a straightforward installation.

JC1-169SB —

Designed for Jeep® Wrangler (JL) models from 2018 to 2023 and Gladiator (JT) models from 2020 to 2023, the JC1-169SB is a 6×9-inch coaxial speaker system intended as a direct replacement for the factory rear soundbar speakers. Similar to the JC2-169, it boasts a 1-inch magnesium dome tweeter with a removable phase lens and a pop paper cone with a mica blend. The system offers a frequency response of 45Hz to 23kHz, a sensitivity of 86dB, and can handle up to 220 watts of peak power (110 watts RMS). The kit comes with OEM-matching grills, powder-coated mounting plates, and cutout templates to facilitate a seamless installation.

MBQJT-SUBA-1 —

The MBQJT-SUBA-1 is a 400-watt dual subwoofer system engineered for Jeep® Gladiator (JT) models from 2020 onwards. It features two 8-inch, 8-ohm, long-throw subwoofers housed in a high-quality HDPE enclosure designed to fit under the rear seat without compromising space or requiring modifications to the vehicle’s floor mats. The enclosure provides 1.0 cubic feet of internal airspace, ensuring optimal bass performance. The system is powered by a 400-watt high-efficiency Class-D amplifier with onboard equalization, delivering a frequency response of 50Hz to 250Hz and a sensitivity of 89dB. Installation is straightforward, utilizing OEM hardware and providing full access to the vehicle’s jack and top parts.

Having a very successful Jeep Beach 2024 – Jeep Beach 2025 looks to build upon the continued excitement and commitment that MB Quart has invested in Jeep Tuned Audio over the past years. WE HOPE TO SEE YOU on April 18^th! 

For complete event/show details on Jeep Beach 2025, follow the link at www.jeepbeach.com.