Now Available: Pioneer SPHERA, the World’s First Aftermarket Spatial Audio In-Dash Receiver to Feature Dolby Atmos Playback in Apple CarPlay®

LOS ANGELES – (April 14, 2026) – Following its debut at CES 2026, Pioneer, a global leader of in-vehicle sound and aftermarket car electronics, announces the retail availability of SPHERA, the world’s first aftermarket spatial audio in-dash receiver to feature Dolby Atmos® playback in Apple CarPlay. The receiver expands access to immersive in-vehicle audio through an aftermarket solution that can be installed in millions of existing vehicles, delivering a Dolby Atmos listening experience using speakers already in the vehicle.

With SPHERA, drivers can stream their favorite music, audiobooks, and podcasts in Dolby Atmos from many popular streaming services for a richer in-car entertainment experience with added depth, clarity, and detail. Designed as a practical upgrade for vehicles already on the road, SPHERA combines Dolby Atmos playback capability with Pioneer processing to create an immersive listening experience using existing front and rear speaker locations.

Designed as an upgrade for vehicles already on the road, SPHERA delivers an immersive, multidimensional in-car listening experience featuring Spatial Audio and Dolby Atmos®

SPHERA marks a significant milestone in our mission to ‘Move the Heart and Touch the Soul‘ by making immersive spatial audio in the car more accessible,” said Larry Rougas, Revenue & Growth Officer and Executive Vice President at Pioneer Electronics (USA) Inc. “By integrating Dolby Atmos into a platform that supports the way people drive today via Apple CarPlay and using our exclusive Autotuning technology to calibrate the system to any vehicle interior, we are effectively setting a new benchmark for what is possible in aftermarket vehicle entertainment.”

SPHERA pairs its immersive audio technology with a modern in-dash platform designed for everyday driving. The receiver features a 10.1-inch HD capacitive display with Pioneer’s Quick Swipe interface for fast, intuitive control, along with wireless Apple CarPlay, wireless Android Auto™, and Bluetooth® connectivity. Pioneer’s exclusive Autotuning technology automatically calibrates the system to the vehicle interior, adjusting time alignment, frequency response, and channel levels to optimize the listening experience.

PRICING AND AVAILABILITY

Pioneer SPHERA will be available beginning April 14, 2026, for $1,300 through Pioneer’s website and a network of authorized retailers, including Best Buy, Crutchfield, CarToys, and other authorized dealers.

For more information about Pioneer SPHERA, visit usa.pioneer.com .

SEMA URGES PRESIDENT-ELECT TRUMP TO STAY THE COURSE AND REJECT EV MANDATES

WASHINGTON, D.C. (Dec. 2, 2024) – Responding to an active effort to convince President-elect Trump to retain the Biden-Harris Administration’s tailpipe rules and forgo a key campaign promise to halt electric vehicle mandates, the Specialty Equipment Market Association (SEMA) today urged the incoming Administration to stay the course and reject widely unpopular electric vehicle mandates.

SEMA’s letter follows a New York Times report that several of the nation’s largest automakers are requesting that President-elect Trump keep the Biden-Harris Administration tailpipe emissions policy that would eliminate consumers’ vehicle choice by mandating electric vehicles.

“It is disheartening to hear that some within the automotive industry are seeking to largely keep the Biden Administration’s tailpipe rules in place,” the letter says. “On behalf of SEMA’s members, we support your stated goal of a “Day 1” end to EV mandates. As you are well aware, such mandates stifle the innovation and ingenuity that makes our nation great.”

“EV mandates are the antithesis to what drives America. Whether these mandates arrive in the form of tailpipe emissions standards that can only be achieved through the sale of EVs or waivers that enable some states to impose their own standards on other states (as is the case of California’s standards that as many as 16 states can adopt), they all destroy consumers’ freedom to choose what vehicles they want – or need – to drive. While EVs are a part of the solution for reducing carbon emissions for mobile sources, mandates rob our nation’s innovators of the opportunity to develop new technologies and solutions that meaningfully reduce emissions in a way that doesn’t hurt consumers and small automotive businesses. They harm our economy, threaten to stifle interstate commerce, and place millions of jobs at risk.”

Read the full letter here.

About SEMA
The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.