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LOS ANGELES – (April 14, 2026) – Following its debut at CES 2026, Pioneer, a global leader of in-vehicle sound and aftermarket car electronics, announces the retail availability of SPHERA, the world’s first aftermarket spatial audio in-dash receiver to feature Dolby Atmos® playback in Apple CarPlay. The receiver expands access to immersive in-vehicle audio through an aftermarket solution that can be installed in millions of existing vehicles, delivering a Dolby Atmos listening experience using speakers already in the vehicle.

With SPHERA, drivers can stream their favorite music, audiobooks, and podcasts in Dolby Atmos from many popular streaming services for a richer in-car entertainment experience with added depth, clarity, and detail. Designed as a practical upgrade for vehicles already on the road, SPHERA combines Dolby Atmos playback capability with Pioneer processing to create an immersive listening experience using existing front and rear speaker locations.

***Designed as an upgrade for vehicles already on the road, SPHERA delivers an immersive, multidimensional in-car listening experience featuring Spatial Audio and Dolby Atmos®***

“SPHERA marks a significant milestone in our mission to ‘Move the Heart and Touch the Soul‘ by making immersive spatial audio in the car more accessible,” said Larry Rougas, Revenue & Growth Officer and Executive Vice President at Pioneer Electronics (USA) Inc. “By integrating Dolby Atmos into a platform that supports the way people drive today via Apple CarPlay and using our exclusive Autotuning technology to calibrate the system to any vehicle interior, we are effectively setting a new benchmark for what is possible in aftermarket vehicle entertainment.”

SPHERA pairs its immersive audio technology with a modern in-dash platform designed for everyday driving. The receiver features a 10.1-inch HD capacitive display with Pioneer’s Quick Swipe interface for fast, intuitive control, along with wireless Apple CarPlay, wireless Android Auto™, and Bluetooth® connectivity. Pioneer’s exclusive Autotuning technology automatically calibrates the system to the vehicle interior, adjusting time alignment, frequency response, and channel levels to optimize the listening experience.

PRICING AND AVAILABILITY

Pioneer SPHERA will be available beginning April 14, 2026, for $1,300 through Pioneer’s website and a network of authorized retailers, including Best Buy, Crutchfield, CarToys, and other authorized dealers.

For more information about Pioneer SPHERA, visit usa.pioneer.com .

PORTLAND OR (11.30.24) The Outrageous Audio name says it all about the company’s 2024 Black Friday Sale on Friday, November 29th, at the company’s Portland store. Customers started lining up at 4AM in the below freezing temperature. When the doors opened at 5AM Owner Blane Hartleb welcomed the first in line who had actually been in line all night.

***Customers lined up before the 5AM opening and then packed the showroom throughout the day.***

***The Outrageous team gathered just before the doors were opened.***

***Blane Hartleb (L) welcomed the first customer in line who had been there all night in the freezing temperature.***

“We have been having Black Friday events for over two decades. This event was definitely in the top two or three. After we run the sales totals it may be the best event. Our team did a great job getting everything ready and it paid off…. BIG TIME. The support we received from Rob and the Crossover Marketing crew in the house was very much appreciated” Hartleb related.

***The Crossover Marketing crew Rob Sutton, Aaron, Fluhr and Paul Pilat (LtoR).***

Early Black Friday morning the 12volt Central Studios received a txt from Rob Sutton with Crossover Marketing NW. A quick call to Rob around 8AM Shreveport time got the news about the happenings at the Outrageous Back Friday Sale. Rob, with Crossover Marketing NW crew members Paul Pilat and Aaron Fluhr, were on site working the event with the 10 member Outrageous Audio team.

***Within an hour after the doors opened customers pack the sales counter to complete their purchases.***

Soon Rob was on the phone. “Mike, I am at the door around 6AM controlling the number of customers coming into the store. This place is packed and customers are lined up outside plus the parking lot is jammed” Sutton related. In a later txts with images Sutton related by 8AM Portland time, 10AM Central, over 100 customers had entered the store and many were leaving carrying products purchased.

***Paul Pilat helps a customer carry part of his big order to the car.***

There were months of planning that contributed to this Outrageously successful event. Sutton and the crew left the Battle Ground WA HQ at 3:45AM for the 30 mile drive to Portland for a 4:30AM before the doors opened at 5AM. They planned the menu for the long day with the installers and sales staff in advance and everyone brought something to share. Installers brought crockpots and Paul was prepared to fire up the Blackstone to make Philly Cheesesteaks to order for the wholle Outrageous crew at lunch time.

***Staff and installers all contributed by bringing food items to make meals through the day***

***The crockpots are full and warming.***

***Everything is ready to start cooking the Philly Cheesesteaks.***

The very successful event was slated to wrap at 7PM. But with all large successful events there were customers completing the sales process and installers were finishing installations that filled the bays all day.

***Paul Pilat (R) has the Blackstone fired up as members of the Outrageous crew take a quick break from doing installs for lunch.***

The Outrageous Black Friday 2024 truly showcases 12volt industry members working together. Vendors and Crossover Marketing worked with a very proactive specialty retailer to connect with consumers to drive business and enjoyment for those consumers.

Watch for more to come.