Mobile Solutions Brings 2021 Product Line to SEMA Show

TEMPE, AZ (11.01.2021) – Mobile Solutions will fulfill its 16th year of exhibiting and teaching at the 2021 SEMA show, scheduled for November 2-5, 2021 at the Las Vegas Convention Center in Las Vegas. The company will present its products at Booth No. 12445 in the Mobile Electronics & Technology section of the North Hall. Bryan Schmitt, president and head instructor will be on hand to greet attendees and demonstrate the company’s products.

Among the products to be highlighted at the show, the Arc Guide Template system allows fabricators to add stylish touches to wood surfaces. The 11-piece kit comprises arcs with a radius of 20 to 36 inches alongside straight pieces of three lengths. Also featured is the new Magnet Fitment kit, which enables quick, easy and secure flush-mounting of magnets to secure speaker grilles or panels. The kit includes four sizes of Magnet Match countersink bits to create perfect, flat holes at the proper depth. Smart Mag Alignment Plates ensure each magnet is inserted with precision.

The new GT Template system adds another series of fabrication shaping guides to the Mobile Solutions ecosystem. Nine template pieces—including four pieces that can be used separately or as part of the largest template ring—give fabricators expanded creative flexibility when building pressed grilles or close-contact panels.

In addition to the booth presence, Mobile Solutions’ Bryan Schmitt will headline a seminar as part of the annual SEMA Education series. Titled, “Seamless Visual Integration of Modern Electronics into Vehicles,” the session will focus on upgrading classic and custom vehicles with the latest technology while retaining the vehicle’ original style and design flow. The session takes place in Room N257 at 1:00PM PT on Tuesday, Nov. 2. Gary Bell, accomplished vehicle designer and owner of Define Concepts in Orange, Calif., will moderate the seminar.

“In this uncertain climate, we recognize companies made the decision to attend or not attend SEMA based on factors that are unique and internal for each company,” said Schmitt. “We made the decision to continue our attendance at SEMA based on our own factors and look forward to seeing new and existing customers while participating in the safety measures implemented throughout the show.”

For more information on Mobile Solutions’ SEMA participation, visit mwi.re/MS-SEMA. Find out more about Mobile Solutions at mobilesolutions-usa.com.

Oracle Lighting Launching RAM Rebel/TRX Front Bumper Flush LED Light Bar System During 2021 SEMA Expo

METAIRIE, LA (10.27.2021) – Oracle Lighting has announced the launch of the Rebel/TRX Front Bumper Flush LED Light Bar System for 2019-2022 RAM 1500 Rebel and 2021-2022 RAM 1500 TRX (p/n 5885-001/006) during the 2021 SEMA Show, held in Las Vegas, Nev. from Nov. 2-5 at the Las Vegas Convention Center, booth #C20547. Now available for pre-order and scheduled to ship in November, the new LED Light Bar System has an MSRP of $449.95.

“This unique new lighting system provides functional forward LED lighting while maintaining a factory appearance,” explained Justin Hartenstein, Oracle Lighting director of development. “Our high powered 100W LED light bar is fitted into a housing which is designed to mimic the shape of the original factory bumper and integrate into the front end of the 2019+ RAM 1500 TRX or Rebel.”

The lighting system is installed using rivet nuts, which require two holes 3/8in. to attach the bar to the bumper. Wiring can easily connect to the factory AUX switches. If your truck is not equipped with AUX switches, Oracle Lighting recommends you add Oracle’s switched light bar wiring harness (p/n #2088-504).

Additional product specifications and features include:

  • Housing: Polycarbonate
  • Lens: Optically Clear Lexan
  • Watts: 100W (20x 5W LED)
  • Amperage: 7.5A @ 12VDC
  • LED: Osram CRDP LED Chip
  • Lumen Output: 12,000lm
  • LED Life: 50,000+ Hours
  • Optics: Mixed Spot/ Flood
  • Color Temperature: 5500K
  • Ingress Protection: IP69K
  • Input Voltage: 9V-36V DC


Package includes:

  • Front Bumper Flush LED Light Bar System
  • Mounting Hardware

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Retro Manufacturing Introduces the Denver Radio

HENDERSON, NV (10.27.2021) – Retro Manufacturing has created a new radio for classic 60s vehicles like the International Scout that had smaller dash openings than the RetroRadio can accommodate. The Denver was designed to be similar to the RetroRadio but have a smaller nose at just 3.5” wide by 1.5” tall adding hundreds of 60s classic vehicle fitments to the robust RetroSound line-up. Classic car enthusiasts with 60s-70s GM, Chevrolet, International, and import vehicles can now seamlessly add modern sound to their classics without cutting or altering the original dash. The Denver is available in black or chrome with sleek rounded edges and classic push-buttons for a truly authentic look and feel.

The Denver is compatible with all RetroSound Radio Motors giving classic car fans all the features of a modern car stereo. Available features include built-in Bluetooth for hands-free calls and audio streaming, Made for iPod/iPhone compatibility, USB inputs for flash drives and media devices, and non-volatile memory. A 32,000 color digital display gives users the option to customize the display color to match their gauges and browse through media by artist, song title, or album.

The Denver has a selectable AM/FM Tuner allowing the user to select between USA, EUR, AUS, JAP, and RUS turner frequencies with 30 pre-sets to store favorite stations. A powerful 300-watt built-in amplifier provides plenty of power over 4 channels along with RCA pre-outs and a subwoofer output for customers looking to expand their audio system further. The Denver is available with SiriusXM, connecting directly to an SXV300V1 Connect Vehicle Tuner (sold separately) without the need for special adapters or cables. The SXV300V1 tuner adds SiriusXM broadcasts to your RetroSound radio with artist, channel, and song information shown directly on the radios display. The Denver is also available with HD Radio technology and DAB+ for superior radio reception.

MSRP on the Denver starts at $199.99 and will be available early 2022 at www.retromanufacturing.com.

2021 SEMA Show to Feature OEM and Custom Vehicle Debuts, Thousands of New Products, Interactive Experiences, and Celebrity Experiences

DIAMOND BAR, CA (10.26.2021) – The annual Specialty Equipment Market Association (SEMA) Show kicks off on Nov. 2, 2021, at the Las Vegas Convention Center in Las Vegas, Nev., and runs through Nov. 5. More than 1,300 exhibiting companies are signed up to participate and, to-date, nearly 50,000 buyers have registered to attend.

The SEMA Show is the annual trade show for the automotive aftermarket industry and is one of the largest gatherings of small businesses in the United States. This year’s show has expanded its footprint to include exhibit space in all four Las Vegas Convention Center halls, including the newly constructed West Hall – a 1.4-million square-foot facility that will be used to enhance the attendee experience. The Show features thousands of new products along with never-before-seen vehicle debuts from major OEMs, custom vehicle unveilings from leading customizers and coach builders and a host of celebrity appearances throughout the week.

“Businesses are eager to reconnect at the SEMA Show,” said Tom Gattuso, SEMA VP of events. “Participants at this year’s SEMA Show will be able to see thousands of new products in a way they haven’t been able to do in nearly two years. With product demonstrations, interactive exhibits, and in-person meetings, the SEMA Show will provide manufacturers and resellers an opportunity to accelerate their business.”

Other highlights of this year’s show include the largest collection of Chip Foose-built vehicles featured in a special corral that highlights some of the most influential and important vehicles created at Foose Design; a display of over 50 off-road racing vehicles ranging from motorcycles to trophy trucks in SCORE’s Baja 1000 Experience; and interactive driving demos, including the return of the Hoonigan Burnyard Bash in the Silver Lot and the “Ford Out Front” experience, which features drift and off-road vehicle demos.

Featured Events at the 2021 SEMA Show

New Products Award Breakfast
Registration is free; however, seating is limited.

SEMA Electrified
Nearly a dozen vehicles and products designed for modifying electric vehicles or converting vehicles to electric will be featured in this dedicated area of North Hall. First introduced in 2019, SEMA Electrified helps attendees discover and understand this fast-growing market segment.

SEMA Overland Experience
As overlanding continues to grow in the United States, the expanded SEMA Overland Experience will feature industry experts identifying key opportunities and trends that can add new profit centers for aftermarket businesses. Products on display will include rooftop tents, awnings, portable kitchen systems, and much more.

SEMA Launch Pad
The ultimate product pitching competition for aftermarket industry entrepreneurs, the 9th annual SEMA Launch Pad saw a record-high number of applications of new automotive-related products and services. The top five candidates will pitch their business ideas at the 2021 SEMA Show, with the top two competing live on stage during the SEMA Banquet for a chance to win a grand-prize package valued up to $100,000.

Battle of the Builders
The SEMA Battle of the Builders competition shines the spotlight on the amazing talents and craftsmanship of builders that bring their custom vehicles to the SEMA Show. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders, and be inspired along the way. The competition unfolds at the SEMA Show, with the 40 finalists announced on Tuesday, Nov. 2, followed by the Top 12 on Wednesday, Nov. 3, and the winner announced Friday, Nov. 5.

SEMA Cruise and SEMA Ignited
The SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the show ends. More than 1,000 vehicles will depart the Convention Center at show close on Friday, Nov. 5, thrilling thousands of fans along the SEMA Cruise to SEMA Ignited. The annual event is free to all credentialed Show attendees and is also open to the public, giving consumers the chance to glimpse some of the vehicles and excitement from the Show.

For more information or to register to attend the 2021 SEMA Show, visit www.semashow.com.

2021 SEMA Show Mobile App Now Available for Download

DIAMOND BAR, CA (10.21.2021) – The official 2021 SEMA Show mobile app is now available for download from the Apple App Store, Google Play Store or via the QR code below.

A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket.

2021 SEMA Show mobile app features include:

Scan the QR to download the app
  • Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2019 and any saved product information.
  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
  • My Schedule: Create a schedule to keep track of the events you wish to attend.
  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
    Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  • SEMA eNews: Stay up to date with the latest news before, during and after the Show.

For more information about the 2021 SEMA Show, taking place November 2–5, in Las Vegas, visit www.semashow.com.

How Exhibitors Can Improve Connections with Future Workforce

DIAMOND BAR, CA (10.19.2021) – Changes to this year’s SEMA Show Student Program will give participating exhibitors and students more quality connections and value than ever before.

Through the Student Program Industry Networking Breakfast, Thursday, November 4, from 8:00 a.m.–9:30 a.m., exhibitors will host a networking table where they will engage in quality, intimate conversations with a limited number of students. Host companies will build connections by sharing their expertise, helping students explore career opportunities and inspiring students in their career paths.

“The focus on the Student Networking Breakfast is on quality connections, rather than quantity connections,” said Byron Bergmann, SEMA project manager, member services. “Whether companies are hiring or not, members have a vast amount of knowledge to share and can be a great resource for students.”

Exhibiting companies are encouraged to participate in the program. Participation, which is free to exhibiting companies, simply requires one-and-a-half hours from one company representative. No setup time or marketing materials are required.  

Register your company.

Written by Ashely Reyes for SEMA.org

Nakamichi Shipping New 2022 Head Units in Advance of SEMA Show

MIAMI, FL (02.18.2021) – Nakamichi released three new head units this month just weeks ahead of the 2021 SEMA Show. The three models include one Double DIN with CarPlay and Android Auto along with two single DIN units.

Robin McNeal, National Sales Manager for Nakamichi car stated the following, “I am pleased to announce that we are shipping 2022 models ahead of schedule.  With all the delays the CE industry has experienced over the last year-plus it is really great to be able to offer 2022 models in October.”

Robin McNeal

The NAM3510-M7 is a 7” TFT mechless Double DIN receiver with wired CarPlay/Android Auto.

Key features Include:

  • 1080P HD video playback
  • Dual USB ports
  • Front panel Micro SD card port
  • Rear Camera RCA input
  • Two RCA video outputs
  • Built-in Bluetooth
  • 16-band EQ
  • Time Alignment
  • SWC (Steering Wheel Control) compatible (adapter required)
  • Short chassis with sleeve
  • Includes IR remote control
  • MSRP: $399.95

The NQ821B is a single DIN CD receiver using Nakamichi’ s popular new 2-line 12 bit VA LCD display.

Key features include:

  • Multi-color (custom choice) readout and buttons
  • Built-in Bluetooth for hands free-calls and music streaming
  • Front panel USB and 3.5mm input ports
  • Detachable front panel
  • Three sets RCA outputs (front, rear and sub)
  • Downloadable APP Control for IOS and Android phones
  • 10-band EQ
  • SWC (Steering Wheel Control) compatible (adapter required)
  • Maximum output power is 50W x 4
  • MSRP: $134.95

The NQ921B is the same as the NQ821B except it can play DVD’s as well as CD’s and has an RCA video output. MSRP is $154.95.

These plus other new models will be on display in the Nakamichi booth 12465 North Hall during the SEMA Show November 2-5, 2021.

“We will be showcasing several other new items at SEMA”, commented McNeal, “be sure to stop by our North Hall booth in the LVCC.”

For more information visit www.nakaichicaraudio.com

2021 SEMA Show Mobile App Now Available for Download

DIAMOND BAR, CA (10.05.2021) – The official 2021 SEMA Show mobile app is now available for download from the Apple App Store, Google Play Store or via the QR code below.

A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket.

2021 SEMA Show mobile app features include:

Scan the QR to download the app
  • Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2019 and any saved product information.
  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
  • My Schedule: Create a schedule to keep track of the events you wish to attend.
  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
    Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  • SEMA eNews: Stay up to date with the latest news before, during and after the Show.

For more information about the 2021 SEMA Show, taking place November 2–5, in Las Vegas, visit www.semashow.com.

Oracle Lighting Launches New Flush Mount LED Tail Lights for Jeep Gladiator JT; Featured During 2021 SEMA Expo

METAIRIE, LA (10.01.2021) – Oracle Lighting has announced the launch of the new patent pending Flush Mount LED Tail Lights for Jeep Gladiator JT (p/n 5882-504). Featured during the 2021 SEMA Show, held in Las Vegas, Nev. from Nov. 2-5 at the Las Vegas Convention Center, booth #C20547, the new flush mount tail lights are now available for pre-order and are scheduled to ship in October. With an MSRP of $399.95, they are also available for Jeep Wrangler JL.

“Designed to fit flush with the truck bed of the Jeep Gladiator, our new JT Flush Tail Lights offer improved features and OEM factory styling,” explained Justin Hartenstein, Oracle Lighting director of development. “This innovative design has a sleek tail light for Jeep Gladiators that wraps tightly around the truck.”

Protruding out significantly less than the factory tail lights, this low-profile design avoids damage while trail riding. Because of the nearly flush wrap-around design, the lighting can be visible from any rear angle, making it a unique solution for the Jeep Gladiator.

“These lights provide improved LED lighting features including high-powered reverse lights and signature perimeter lighting,” Hartenstein continued. “In addition to standard features, the plug-and-play design features an enhanced reverse function and caters to the Jeep’s optional cross-traffic sensor. The reverse light features 12 high-powered LEDs for optimal rear illumination. The cross-traffic sensor can be swapped directly over from the factory assembly and easily installs into the Oracle Lighting tail lights for Jeep Gladiator.”

Gain sleek styling that compliments the original body lines and tons of innovative features. With the superior quality and durability that Oracle Lighting is known for, these tail lights are the perfect upgrade for your Jeep Gladiator.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

18 Must-See 2021 SEMA Show Features

DIAMOND BAR, CA (09.28.2021) – With an additional 600,000 sq. ft. of exhibit space due to the Las Vegas Convention Center’s West Hall expansion, the 2021 SEMA Show, to be held, November 2–5, promises to offer attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.

The app puts the entire SEMA Show in your pocket, and is available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.

While the SEMA Show floor is organized by category and numbered to improve navigation, a convenient way to simplify the Show experience is with the SEMA Show app, which contains detailed exhibitor information, interactive floorplans and up-to-date event information—all from your mobile device. The Show app also features a scanning function that allows attendees to capture product and exhibitor information from feature vehicles on display.

Feature vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products.

Feature Vehicle Displays
The SEMA Show is renowned for the innovative parts and accessories displayed on Show Vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. Located throughout the Las Vegas Convention Center, the displays connect with Show goers as an extension to the exhibit booths of the product creators. The SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show.

Ford Out Front
Silver Lot

Visit Ford Out Front to see customization and capability. Located in front of the Central Hall, Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver. Whether you like to burn rubber or hear the call of the wild, the vehicles at Ford Out Front put on quite a show. Make sure you stop by the Ford Performance Parts trailer to see what’s new in parts and accessories. Don’t miss the action-packed drifting by SEMA’s ultimate fun-haver, Vaughn Gittin Jr., and stay to watch the newest addition to Ford Out Front, the Bronco family.

Hoonigan
Silver Lot

Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform Silver Lot into a faithful recreation of Hoonigan’s iconic Burnyard at Irwindale Speedway. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond; gaming simulators in the gaming pit; and the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more. SEMA Showgoers can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s YouTube channel after the SEMA Show during their hour-long special.

The Silver Lot will be transformed into a faithful recreation of Hoonigan’s iconic Burnyard at Irwindale Speedway.

Mobile App
A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase.

New Products Showcase
Upper South Hall
Booth # 31255

The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-visit destination for buyers and media in search of the latest and most exciting products to hit the aftermarket. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and will display thousands of new and featured products. All scanning can be done using the SEMA Show app.

OPTIMA Alley
Bronze Lot

OPTIMA Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors.

This year, the New Products Showcase will be located in one
continuous space of 30,000 sq. ft. in the Upper South Hall, and will display thousands of new and featured products.

SEMA Award Presentation
Silver Drive, Outside Central Hall Entrance
Monday, November 1
5:00 p.m.–7:00 p.m.

The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented Monday, November 1, the day before the 2021 SEMA Show officially opens. Presented to automakers for the SEMA Car of the Year, SEMA Full-Sized Truck of the Year, SEMA Mid-Sized Truck of the Year, SEMA 4×4-SUV of the Year, and SEMA Sport Compact of the Year, the SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry’s partnership between automakers and aftermarket manufacturers who develop products to improve a vehicle’s performance, safety and convenience, as well as its appearance and comfort.

SEMA Central
Grand Lobby
Monday, November 1 – Thursday, November 4
8:00 a.m.–5:00 p.m.
Friday, November 5
8:00 a.m.–4:00 p.m.

This year, SEMA Central expands to offer Show goers a more immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear. SEMA Central is also the place to discover how a membership in the trade association can advance your business and professional development. Join SEMA at the Show, and your company gets access to the two SEMA Members Lounges, located in North and South Halls. Plus, meet our SEMA Garage and SEMA DATA teams who can explain how their state-of-the-art services can drive your business to new levels. There’s always something happening at SEMA Central.

SEMA Cruise
Silver Drive

Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.

This year, SEMA Central expands to offer Showgoers a more
immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities.

SEMA Electrified
North Hall

As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you’ll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.

SEMA Gear
East Lobby,
SEMA Central,
Grand Lobby,
Grand Plaza,
Central Hall,
Skybridge,
West Hall

Nine SEMA Gear stores are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale are donated to SEMA Cares charities.

SEMA Ignited
West Hall Parking Lot

SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center Platinum Lot­—just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.semaignited.com.

SEMA Launch Pad
Central Hall

Five executive-level innovators will compete in a “shark tank”-like business competition for young automotive entrepreneurs. Following the competition on Monday, each company will have their new products on display throughout Show week in the Launch Pad Corral and Featured Products Showcase. Don’t forget to check out the newest addition to the Corral, the Honda Talon UTV Student Build. Visit the Corral to learn about their products and businesses.

SEMA Overland Experience
Booth #62234

Buyers at the 2021 SEMA Show will be able to see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. Located in West Hall, this special feature will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems displayed among exhibitors supporting the growing overlanding market. With many similarities and connections to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and has taken off in the United States during the past decade. The SEMA Overland Experience will also feature industry experts sharing and discussing trends, business opportunities and challenges in this rapidly growing aftermarket segment.

Silver Lot
Front of the Las Vegas Convention Center

The Silver Lot is known for its outdoor displays of amazing feature vehicles. It also puts a number of action-packed attractions literally front and center at the Las Vegas Convention Center. Make sure to catch this year’s adrenalin-boosting array of features and exhibits, including the Ford Out Front Performance Experience, Hoonigan’s “SEMA of Shred” and much more.

Chip Foose Experience
North Hall

For the first time ever, SEMA Show attendees will have a chance to see Chip’s one-of-a-kind automotive designs and renderings on display. Sixty of Foose’s most famous designs and sketches and featuring 20 of his most famous builds, including RIDLER Winners and “Overhaulin’” builds! Watch as Foose does a live drawing/design demonstration on the stage—and projected onto big screens—creating a new set of custom wheels! Watch as the team from Wheel Pros uses a CNC machine to cut out Foose’s custom wheel design live in front of the SEMA attendee audience in the Wheel Pros Garage.

Score Baja 1000
North Hall

BAJA 1000 Experience is as much an interactive experience as it is a trade show display and B2B attraction. SCORE is returning to the SEMA Show with a host of interactive experiences including: Custom SCORE Baja 1000 Chase Truck Build and Giveaway – participating sponsors will build a custom “Chase Truck” on-site during the show, and on Friday / the last day of The SEMA Show, one lucky attendee will go home with this amazing vehicle. Autograph Sessions with some of SCORE International’s biggest champions—both past and present.

Battle of the Builders
North Hall

SEMA Show vehicle builders again take center stage in the annual SEMA Battle of the Builders (BOTB) competition. Introduced in 2014 to recognize and celebrate proven vehicle builders and products across all market categories, the action unfolds throughout the week, with cameras following along to document the journey for a TV program set to air in 2022 on A+E Networks’ FYI and HISTORY’s DRIVE Block. (Visit www.semabotb.com for updates on TV airings.) While expert judges narrow the selection down, it’s the builders themselves who ultimately vote among each other to select the winner. You can follow the progress at a SEMA Central press conference announcing the top 40 finalists Tuesday, November 2, at 1:30 p.m., and another presser announcing the top 12 Wednesday, November 3, at 1:30 p.m. On Friday, November 4, the final four judging takes place on the BOTB Stage at 3:00 p.m., with the ultimate winner crowned at 4:00 p.m.

The app puts the entire SEMA Show in your pocket, and is available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.

Schedule:

Tuesday, November 2, 1:30 p.m.–1:50 p.m./Top 40 Finalists (SEMA Central)
Wednesday, November 3, 1:30 p.m.–1:50 p.m./Top 12 Finalists (SEMA Central)
Friday, November 5, 10:00 a.m.–2:30 p.m./SEMA: Battle of the Builders Top 12 Finalists Judging
Friday, November 5, 3:00 p.m./SEMA: Battle of the Builders Top 4 Finalists Announced
Friday, November 5, 4:00 p.m./SEMA: Battle of the Builders Winner Announced

Visit sema.org for more.