PHOENIX, AZ (12.20.24) – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has contributed over $15,000 to industry-focused charity organizations in 2024, bringing its total contributions since launching the Fullbay Cares initiative in 2020 to more than $100,000. The initiative demonstrates the company’s enthusiasm toward giving back and supporting the heavy-duty repair community by providing charitable donations, educational resources, opportunities to volunteer, and more.

This year, Fullbay dedicated significant support, along with copies of its most recent Truck Tales children’s book, to the Sleigh Bells and Santa campaign, organized by Truckers Final Mile, which provides presents to children of commercial truck drivers who lost their lives this past year. Truckers Final Mile is focused on reuniting truck drivers and their families in the event of a loss of life, debilitating injury, serious illness, crisis or the need to make mobility improvements at a driver’s home.

“Each year, Fullbay is proud to support a number of meaningful organizations and give back to our heavy-duty community,” said Patrick McKittrick, CEO of Fullbay. “I’m overwhelmed by our industry’s desire to give back and the generosity of the individuals we work alongside.”

Along with contributing to Sleigh Bells and Santa, Fullbay backed several other charities in 2024 including Truckers Against Trafficking, St. Christopher Truckers Relief Fund and Folds of Honor, as well as released its third installment of its Truck Tales children’s book series titled “Truck Tales: Dan Saves the Parade.” All proceeds from book sales, as well as proceeds from Fullbay’s All About the Grilles lifestyle website, are deposited into Fullbay Cares and are dispersed to deserving charities.

To learn more about Fullbay Cares, visit the link here.

This article was written by Shawn Henry for Modern Car Collector.

(12.20.24) – Porsche, renowned for its high-performance sports cars, is leaning further into the tech-driven future by expanding in-car YouTube functionality across its lineup. Originally available on the all-electric Macan, YouTube streaming will now be offered as a standard feature in models such as the 911, Taycan, Cayenne, and Panamera. Existing vehicles with compatible systems will receive this feature through an over-the-air update to the Porsche Communication Management (PCM) system.

The announcement reflects the broader industry trend of making infotainment systems central to the driving experience. While in-car streaming may seem like a luxury for mass-market brands, Porsche is aiming to enhance passenger entertainment and provide more connected experiences for its customers.

For single-screen models like the 911, YouTube streaming will only be available when the car is stationary, prioritizing safety. However, models equipped with secondary passenger screens—such as the Taycan EV—will allow for video viewing during motion, making long road trips more engaging for passengers.

Continue reading on Modern Car Collector

LIBERTYVILLE, IL (12.20.24) – Feel your power through performance in every beat with STREET MACHINE amplifier innovation. Whether you are seeking crisp sound quality or craving LOUD playback for a dynamic ride, STREET MACHINE amplifiers offer the perfect blend of power, precision, and reliability.

The STREET MACHINE series is built to provide a complete high-octane audio experience, perfect for audio enthusiasts who want to get the most out of their sound system with compact performance. The line of STREET MACHINE (SM) amplifiers features monoblock, 2-channel, and 4-channel amplifier designs.

Durability MATTERS. The STREET MACHINE series of amplifiers feature a high-efficiency aluminum heat sink design, ensuring that they stay cool even during extended and longer use. This means less risk of overheating, allowing you to enjoy long drives without sacrificing performance or sound.

Maximum low voltage signal from the source unit comes into every STREET MACHINE amplifier through a low voltage circuit delivering minimal distortion through the amplification process — making audio clean and smooth in sound.

Equipped with a Pro-Fi High-Speed MOSFET power supply, these amplifiers are designed to deliver efficient and stable power to your sound system. This results in improved sound clarity and reduced distortion, even at higher and louder volumes. You can count on consistent, clean sound in any song.

The compact design and user-friendly installation process means less time spent configuring, and more time enjoying your newly enhanced compact audio system. Plus, with a compact innovative design, you can seamlessly integrate any SM amplifier into tight spaces where your vehicle setup allows.

Whether you are upgrading an existing car audio system or building a new one, STREET MACHINE amplifiers are designed to give you the compact and audio performance edge in music you’re looking for. With their rugged construction, enhanced powerful playback, and Autotek’s renowned durability, you can rely on your SM amplifier to enhance your driving experience for years to come.

TAKE ON THE STREETS with MEAN COMPACT POWER in every beat! Learn more HERE about the entire line of STREET MACHINE amplifiers.

12VOLT CENTRAL STUDIOS (12.24.24) – The Black Friday, Small Business Saturday and Cyber Monday Trifecta wrapped the Thanksgiving Holiday season and kicked of December. Many companies across the 12volt industry made social media posts to put their messages, names and brands in front of consumers and followers to compete with all the online activity driven by Amazon, Walmart, Target and other big box retailers.

Early reports are Black Friday online sales in 2024 showed a 3.4% increase over 2023. An interesting statistic revealed orders placed via smartphone were over 60% of the total….an increase of 20% over 2023. Overall it appears Black Friday activity with 12volt retailers was down slightly over 2023.

A very notable exception again was Outrageous Audio in Portland OR. Customers were lined up outside on a cold Friday morning at 4AM for the 5AM store opening. By 8AM there had been over 100 customers in the store taking advantage of truly outrageous Black Friday deals. Blane Hartleb and his 10-member team did a great job setting up for the event and driving sales through the long day. Rob Sutton and the Crossover Marketing team were on site through the day supporting Outrageous Audio. Super to see the Outrageous Audio jam-packed showroom.

Car Toys Tulsa showed the love for Small Business Saturday along with Small Business Saturday and Cyber Monday. A large retailer had a grand opening in their huge center which drove visibility. Demo vehicles positioned outside all drove traffic into the store.

Small Business Saturday activity in general with 12volt retailers was very low. Cyber Monday across the 12volt Industry drew a lot of social activity and appears the activity was up this year.

Now the 12volt industry rolling in December. We wish all across the 12volt industry strong December sales, and a Happy Holiday season, as we all work to finish 2024 on a high note.

For more, visit instagram.com/12voltnews

12VOLT CENTRAL STUDIOS (12.04.24) – The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 296th time on Friday morning on November 8th. The Wheel landed on the ESB Audio space and the Genuine Custom Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning dealer in Riverside CA and let James Farias know the ESB Audio prize will headed his way. He was super happy to hear the news. We spent time talking about the custom work his shop has been doing for over a decade.

We then contacted Chris Bennett, ESB Audio National Sales Manager, and supplied winner’s information. On Monday, December 2nd, we received a txt with James holding the ESB Audio speakers.

We then contacted Chris Bennett, ESB Audio National Sales Manager, and supplied winner’s information. On Monday, December 2nd, we received a txt with James holding the ESB Audio speakers.

“Great to receive the ESB Audio speakers prize. The speakers look very well build and and I am building a new display and will make some pods and have the ESBs rocking” Farias stated.

Bennett added “A big congrats to Genuine, the 12volt Spin-To-Win Wheel winner. We appreciate the opportunity to let dealers see, touch and hear the quality of our Italian Speaker designs offered at ESB Audio.”

The 12volt Central Studios staff will followup with James for more.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

Stay tuned as the 12volt Spin-To-Win Wheel wil roll for the 299th time this Friday, December 6th.

Always more @12voltnews

LIBERTYVILLE, IL (12.04.24) – CLEAN detail. LOUD speakers. OVERHEAD immersion. UTV Audio Roofs. Set out on the winter trails with MB Quart UTV Tuned Audio Roofs exclusively innovated for Polaris RZR® Trail and Polaris RANGER® UTV vehicles. Feel even more of your sound with UTV Tuned Audio Roofs that bring immersive overhead audio playback and redefine your expectations in auditory levels.

With three Polaris RZR® Trail and three Polaris RANGER® UTV Tuned Audio Roofs to choose from – making a total of six in the full MB Quart UTV Tuned Audio Roof lineup, you’ll be able to find that perfect audio roof companion for your Polaris RZR® Trail or Polaris RANGER® UTV vehicle.

Starting with the UTV Tuned Audio Roof models offered for the Polaris RZR® Trail — the MBQRT2-S7R leads the lineup off with a LOUD 500-watt, 7-speaker audio roof, and a 32-inch light bar.

The MBQRT2-S7RRC makes 500 watts of power while featuring a 7-speaker audio roof and includes a 7-inch LED source unit and 32-inch light bar. This model is exclusively designed to work with the OEM Polaris RIDE COMMAND source unit (*RIDE COMMAND source unit is NOT INCLUDED).

For fitting into builds that want a smaller but still mighty audio roof – the MBQRT2-S6R is another 500-watt audio roof with 6 speakers and also includes a 3.5-inch LCD source unit.

Follow the link HERE and learn more details on MB Quart Powersports UTV Audio Roofs exclusively for Polaris RZR® Trail vehicles.

Polaris RANGER® UTV Tuned Audio Roof models include — the MASSIVE MBQRG4-S14R — which features 1000 watts of power and 14 speakers. This UTV Audio Roof also includes a 7-inch LED source unit and a 45-inch light bar.

The MBQRG2-S7R creates 500 watts of clean power and includes 7 speakers with a 7-inch LED source unit and also a 45-inch light bar.

Lastly, the MBQRG2-S6R also makes 500 watts of power with 6 speakers and includes a 3.5-inch LCD source unit.

Follow the link HERE and learn more details on MB Quart Powersports UTV Audio Roofs exclusively for Polaris RANGER vehicles.

Each MB Quart UTV Tuned Audio Roof comes in a sleek black finish with an innovative high-impact HDPE composite enclosure that will blend into your UTV vehicle build as needed without standing out. Compatible vehicles for MB Quart UTV Tuned Audio Roofs include 2021 – Current Polaris RZR® Trail models and 2018 – Current Polaris RANGER® 1000/XP 1000 models.

Plug and Play Pulse power harness with pre-measured wires takes all of the hard guesswork out and makes for a simple and easy installation and the entire mounting system is integrated onto the OEM roll cage.

Learn more HERE for a breakdown of ALL-NEW MB Quart UTV Tuned Audio Roofs for Polaris RZR® Trail and Polaris RANGER® UTV vehicles.

DIAMOND BAR, CA (11.21.24) – David Speicher has joined the Specialty Equipment Market Association (SEMA) as Chief Technology Officer, reporting to SEMA President and CEO Mike Spagnola. He will be based at the Association’s Diamond Bar, Calif., headquarters.

Speicher brings more than 20 years of experience developing and applying strategy to technology decision-making, focusing on process automation, system optimization, software development, and infrastructure design. He has served in a variety of leadership roles, including Chief Technology Officer, Senior Director of Information Systems, and Chief Systems Engineer.

“Bringing David on as our Chief Technology Officer marks a pivotal step in SEMA’s commitment to modernization and innovation,” said SEMA President and CEO Mike Spagnola. “His extensive background in transforming legacy systems into agile, scalable platforms aligns perfectly with our vision for growth and operational excellence. As our first CTO, David will drive our technology strategy forward, setting the stage for new advancements that will enhance our services and bring exceptional value to our members.”

Speicher joins SEMA from Vital Incite where, as Chief Technology Officer, he completely revamped the product infrastructure, developed a multi-regional disaster recovery solution, and increased web app query times tenfold for clients.

In his new role, Speicher is responsible for creating and implementing a forward-looking technology strategy that aligns with business objectives, driving sustainable growth and maintaining a competitive edge, while bringing SEMA’s technology infrastructure up-to-date and ensuring technology initiatives are aligned with overall business strategies and goals.

“I’m thrilled to join SEMA and dive into the vibrant automotive aftermarket industry,” said Speicher. “This industry is all about innovation and that’s up my alley. I’m eager to leverage technology to help our Association drive forward. Together, we’ll build a foundation that not only supports our members today but also positions us for sustained growth and resilience in an ever-evolving market.”

In 2016 and again in 2020, Speicher was named Indianapolis Business Journal’s CTO of the Year for non-profit organizations and has been a speaker at MHCA, Open Minds, INSPN keynote, Indiana Chamber of Commerce, and Google Road Show. He was also named one of Indianapolis’ Most Pivotal Leaders in 2020.

A native of Indiana, Speicher is a graduate of Purdue University, West Lafayette, with a Bachelor of Science degree in Computer and Electrical Engineering Technology: the Polytechnic Institute. He and his wife, Kristen, have two sons.

Visit sema.org for more.

FAYETTEVILLE, AR (11.21.24) – Global Audio Marketing-MUSWAY USA is expanding the company’s reach across the US following the very successful tour along the East and Gulf coasts with the MUSWAY KIA Demo car. This success was a green light for Technical Director Joseph Norton to transition back to the Mid-West to be more central to all regions.

“By doing this we can offer more hands-on support to regions that are often overlooked in the 12volt industry. I will continue to be available anytime for tech support as before. But now I will also be traveling around the Mid-West regions, both with reps and for dealers, as well as providing even more in-depth support for more dealers across the country.”

“This is an exciting chapter in the Global Audio Marketing story, and I’m so thankful to be a part of it” Norton concluded.

Visit www.muswayusa.com for more.

TORRANCE, CA (11.21.24) – The new CM-AHD1000P/W digital commercial cameras (P for black and W for white) are suitable for all RYDEEN’s digital rearview mirrors and monitors, including the Tombo 360X, 360VIEW-SPL PV8-A, PV8-B, R10, R10X, and our new M7000-AHD, a digital hybrid commercial monitor, which is a key component in the updated Rydeen product lineup.

Rydeen has already introduced a wide range of digital video camera peripheral accessories, including CM-D700 AHD, a camera kit that includes two AHD digital cameras, and CM-AHD SWITCHER. When CM-D700 AHD or CM-AHD SWITCHER is connected with EXT- 01 extension cable and CM-AHD 1000P/W camera, Rydeen Dash Cams, including Tombo 360X, will record reverse camera video during sleep mode when activated by G-sensor or proximity sensor. Rydeen’s EXT01 35-feet X2 to extend up to 70+ feet combined with the 4-PIN to 5-PIN adaptor included in the new CM-AHD1000 P/W commercial camera package.

Special commercial ProGrade camera for trucks CM-AHD1000P/W  is made in a super-strong, waterproof metal case with glued glass. Thanks to the highly sensitive CMOS matrix and built-in IR illumination, the camera is able to produce a high-quality picture even in complete darkness. High quality infrared LED provides excellent night vision result in the dark or at night. 

Built to exact manufacturing standards, the Rydeen CM-AHD1000P/W is a commercial-grade digital camera. With the optional EXT01 extension cable which covers 70+ feet by combining two cables.

The CM-AHD1000P/W and EXT01 are weatherproof and EMI resistant for low noise emission – built to withstand outdoor conditions with a DC 12V-24V rating, making it ideal for use in various vehicles.

We are also excited to introduce the Rydeen’s new digital M7000 AHD standalone TFT monitor. This hybrid 7-inch monitor can accept both composite and AHD digital signals, providing a versatile and comprehensive solution for your vehicle monitoring needs. With its ability to accept both types of signals, it offers flexibility and convenience, in all installation applications.

“Ask any auto electrician if it is essential to find durable accessories from the same brand that Rydeen offers,” said Ruben Torres, national sales manager at Rydeen Mobile Electronics. “This statement instills confidence in the durability of our products, assuring you of their long-lasting quality.”

For the name of local Rydeen retail outlets, call 310/787-7880. Explore more Rydeen Mobile products at www.rydeenmobile.com, (https://rydeenmobile.com/wp-content/uploads/rydeen-catalog-2024.pdf – link to online digital Rydeen’s catalog) and follow us on Rydeen social media platforms on Facebook, Instagram, LinkedIn, YouTube, and TikTok for the latest updates and developments.

The CM-AHD1000P/W Universal AHD Digital ProGrade Backup Camera, complete with a sun visor and 4-PIN to RCA adaptor as well as a 4-PIN to 5-PIN converter cable, is available with an MSRP of $220. https://rydeenmobile.com/product/cm-ahd1000p-digital-prograde-backup-camera/.