LIBERTYVILLE, IL (10.10.25) – Designed as a DIRECT UPGRADE for the factory rear speaker soundbar, the ALL-NEW MBQJ-48CRGB24+ packs in (4) 8-inch coaxial speakers in a premium enclosure and brings booming, crystal-clear audio in a sleek, Plug-and-Play design tailored exclusively for the latest Jeep Wrangler (JL) and Gladiator (JT) models (2024 through current models). Get ready to BRING THE CONCERT!
Innovative and dynamic addressable RGB LED lighting packs a concert-like stage atmosphere and displays your customer’s songs through moving audio. Embrace LOUD and undistorted MB Quart performance that is tuned exclusively for Jeep® Wrangler (JL) / Gladiator (JT) 2024-Current models.
SANFORD, ME (10.07.25) – The Runaway Country Music Fest took place Saturday, October 5, at the Limington Harmon Airport in Limington, ME. Proactive 12-volt retailer Sanford Sound, with Jack Bogard behind the wheel, was close by and proudly sponsored the amazing event.
“What an amazing day at our first Country Music Fest. So glad to be part of the great day and night. All the bands and onstage dancing contests were amazing, and it was great to sponsor this event. Everyone on site will remember the event for years to come,” Bogard related.
This shot of the crowd in front of the stage from the Sanford Sound side-by-side.
On the grounds of the airfield, several dozen local area companies showcased their products to members of the crowd. Over 1,200 tickets were sold as attendees enjoyed five bands and all the fun of live country music. One of the featured performers was Noah Thompson, winner of American Idol in 2020.
At the sun began to set the stage, lighted up with action.
“Seeing so many people on the grounds enjoying the country music and onstage dancing was terrific. I received a testimonial from Brad at KNB Handmade Creations, who told us he appreciated being informed about the festival. He said it was great to be at the event and complimented us for doing such a terrific job. He ended by saying this was the most phenomenal local show he had ever showcased his products at,” Bogard concluded.
The vendor area was packed and the Sanford Sound tent is in the background.
With all set up, Christine and Jack relaxed a bit before the evening activity started.
Sanford Sound hosts many car shows and sound-off competitions at their store. The marketing plan that Bogard drives connects with enthusiasts and consumers in the area, fueling business in today’s digital, AI-driven world. Jack and his team emphasize the “In-Store Listening Experience” and “Professional Installation” every day.
Modus is proud to announce it will exhibit and demo audio systems at the upcoming Electrify Expo, held at Nassau Coliseum on Long Island Oct. 17-19.
On the heels Modus of Electrify Expos in Seattle, San Francisco, and Chicago, Modus will once again feature its award-winning 2024 Tesla Cybertruck build at the New York event, which became a featured stop that drew crowds during the first three 2025 Electrify Expos it attended.
“New York is loud, and we are going to raise the decibel level with our Cybertruck demo, which has been incredibly popular with attendees during the current Electrify Expo tour,” said Jason Digos, Modus Senior Sales Trainer. “Attendees don’t realize such a high-end and powerful audio system can be integrated into today’s complex electric vehicles. Once they experience it, they are blown away. We can’t wait for New Yorkers to get a taste of what Modus can do for the electric vehicle industry.”
The misconception that premium audio is merely a luxury add-on overlooks the soundstage potential of EVs. These vehicles offer something combustion engines never could: silent cabins paired with abundant electrical power, creating an unprecedented opportunity for truly immersive, audiophile-grade sound systems.
The Modus Cybertruck installation achieves several industry firsts, showcasing Modus’ innovative PREACT™ current-averaging technology operating directly on Tesla’s 48V DC electrical system. This marks a significant advancement in mobile audio integration with electric vehicles, capable of delivering 6,000 watts (RMS) of audio power without requiring voltage inverters or additional batteries, which is a first for any EV audio system. This was made possible through Modus’ patented PREACT technology in the new Mezzo amplifier line, which operates with unprecedented efficiency at higher voltages.
“Consumers are often wary of adding or altering audio components in Teslas and other EVs because of their sophisticated electrical systems, but we are educating them that the technology is available today to do so safely and effectively,” Digos concluded.
The Modus Cybertruck debuted during the Modus brand launch event in March 2025. It will continue to be featured in additional industry events throughout 2025, showcasing the practical applications of Modus’ breakthrough technologies in the emerging electric vehicle market.
For more on the Modus cybertruck build, see the following video:
For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.
EDMOND, OK (10.06.25) – On September 30, Petra hosted a Beats & Bites Car Audio event — a customer appreciation day dedicated to the 12-volt dealer community — from 10 a.m. to 1 p.m. Attendees felt the beat of car audio and enjoyed delicious food throughout the day.
At the well-attended event, guests enjoyed great food, giveaways, and exclusive deals on top car audio brands that Petra retailers stock to drive their business. Retailers also had the opportunity to connect with Petra team members and other 12-volt pros from across the industry.
Connecting with fellow dealers is a very positive activity at in-person events.
As the Beats & Bites event wrapped all gathered for a group photo op.
“It was really great to show our appreciation to our independent retailers and give them some extra value for spotlighting the brands that drive the category forward,” related Ed Lacy, District Manager. “These in-person events provide an opportunity for retailers to connect and share positives as they drive business in their marketplace. It was exciting to feel the energy at the event.”
“At the event, Metra and HiBoost joined the fun, DB Drive kept everyone fueled with barbecue, and Pioneer treated attendees to drinks and dessert. Plus, there were six awesome surprise prize giveaways — one every 30 minutes. The grand prize was a 55-inch Pioneer TV. With great food, exclusive deals, and plenty of mingling and shopping, it was an unforgettable day for the 12-volt community at Petra’s HQ in Edmond, OK,” related Alex Taylor, Digital Marketing Manager.
STURBRIDGE, MA (10.06.25) – “The GoFast Winter Summit 2025 at the Sturbridge Host Hotel and Conference Center was one for the books! From the moment the doors opened, the energy and excitement could be felt throughout the venue. Dealers, installers, and industry professionals traveled from across the Northeast to connect, learn, and take advantage of the best deals of the season,” stated Bob Hernandez, VP of Sales.
Miya Bray was very happy in the Windshield Skin booth.
One of the exhibitors connecting with dealers across the Northeast was Windshield Skin, represented by Myra and Alan Bray, who traveled from the company’s headquarters in Sacramento, CA, to be on-site with a booth and live demos at the event. This was a return trip for Windshield Skin, having introduced their brand to the 12-volt industry at the GoFast Mobile Expo 2025 in May.
Miya Bray related, “The 12-volt industry is new for our brand, which offers windshield protection to prevent damage from obstacles on the road. Our on-site presence at the GoFast Mobile Expo was very productive. When Bob Hernandez let us know about the Winter Summit, we were certainly very quick to sign up.”
The Windshield Skin product packaging stands out when displayed in the showroom.
Industry statistics reveal that each year 14 million windshields are replaced in the U.S. due to damage or wear. With the average windshield replacement cost exceeding $1,000, the Windshield Skin product presents a strong opportunity for proactive 12-volt retailers. The company’s best seller is the Universal Kit, which includes a 48” x 70” windshield screen.
Bray continued, “Once again, participating in a GoFast event was very successful for our company. Our team’s hands-on demos of Windshield Skin being installed in the booth really opened a lot of dealers’ eyes. Proactive dealers saw that this category could provide new revenue opportunities with a very small investment. Bob Hernandez and the GoFast staff had everything well prepared for the Winter Summit, and all went very smoothly. We are looking forward to the 2026 Mobile Expo in the spring.”
GoFast shared, “We thank our vendors and exhibitors, as the Winter Summit could not have happened without your support. The Winter Summit 2025 proved once again why it has become one of the most important events for the 12-volt industry in the Northeast. It was a day of knowledge, marketing, and opportunity—and it’s only the beginning. We are already looking ahead to the Mobile Expo 2026 in the spring and Winter Summit 2026 in the fall. To everyone who attended, exhibited, trained, and supported the Winter Summit 2025—we thank you. Together, we’re building stronger businesses, stronger relationships, and a stronger industry.”
POMPANO BEACH, FL (10.06.25) – RDVFL proudly announces the launch of its latest breakthrough products: Wireless CarPlay Interfaces specifically designed for the iconic Ferrari 458, 488, F8, 812, F12, and GTC4LUSSO. This game-changing upgrade brings the latest in connectivity and convenience to classic Ferrari vehicles, ensuring that drivers experience unparalleled driving pleasure with the best of modern technology.
Unlock the Future with Wireless CarPlay With RDVFL’s new Wireless CarPlay Interfaces, owners of many Ferrari models can now seamlessly integrate their iPhones with their vehicle’s infotainment system. No more tangled cables or outdated interfaces — the new system offers a sleek, hassle-free connection that enhances both safety and entertainment on the road.
Key Features
Effortless Integration: Installs seamlessly into Ferrari models like the F8 or F12, maintaining the vehicle’s original aesthetics and functionality while adding the power of wireless CarPlay.
Superior Connectivity: Enjoy instant access to apps, music, navigation, and more through a high-speed, stable wireless connection.
Enhanced User Experience: Voice commands and intuitive touch controls allow drivers to stay focused on the road while managing their digital life.
Advanced Navigation: Real-time updates and traffic alerts ensure drivers take the best route every time.
Music on the Move: Stream favorite tunes, playlists, and podcasts directly from an iPhone — the perfect soundtrack for every journey.
Upgrade Your Drive, Upgrade Your Life “At RDVFL, we are passionate about blending the beauty and performance of these Ferraris with the cutting-edge technology of today,” said Rich De Sclafani, CEO of RDVFL. “Our new Wireless CarPlay interfaces are designed to enhance the driving experience, bringing modern convenience to these timeless vehicles. Whether you’re cruising down the highway or navigating city streets, our technology ensures you stay connected and in control.”
A Seamless Fit for Ferrari Enthusiasts The Wireless CarPlay Interfaces by RDVFL are meticulously engineered to match Ferrari’s high standards of craftsmanship. Each unit is rigorously tested to ensure optimal performance and reliability — the perfect upgrade for discerning Ferrari owners who demand the best.
Availability and Installation The RDVFL Wireless CarPlay Interfaces for all supported Ferrari models are now available for purchase through authorized distributors, dealers, and installers.
For more information or to locate a dealer near you, visit www.rdvfl.com.
COSTA MESA, CA (09.24.25) – PowerBass had a very strong presence at the 2025 Sand Sports Super Show at the OC Fair and Event Center in Costa Mesa, held September 19–21. PowerBass set up in an expansive booth showcasing their latest products in the Powersports category. The dedicated crew on site included Erik Harbour, John Driscoll, Dave Myers, Juan Quintana, and Meny Fischer.
The PowerBass booth set up on Friday before the SSSS opened.
After the sun went down the PowerBass booth shined.
Traffic in the PowerBass booth was constant throughout the event.
From the moment the show opened Friday afternoon, the PowerBass booth was buzzing with action as attendees checked out the wide selection of Powersports gear along with Bluetooth portable units.
“We stayed busy every day all weekend long as lots of consumer traffic came by the booth, as well as retailers, looking to find the latest and greatest in Powersports products. We offered live demos all day and into the night, which was a fun way to engage the crowds when the music really got cranking in the booth. It’s a great change from some of the traditional trade show type events of the year,” Harbour said.
John, Juan, Sarah and Meny-from the top- snapped this image during a brief pause in action.
Sarah C and Sarah H greeted enthusiast in the PowerBass booth.
Juan Quintan hands a BT-0500 Sound Tube to SSSS spectator door prize winner.
This show also marked the first for John Driscoll since joining the company. He was busy meeting with current and potential customers from across the West Coast and setting up follow-up meetings for after the show.
Harbour added, “We had business cards on the counter from dealers across the area. Consumers were able to pick up cards so they could know where to go find the PowerBass products they saw in the booth to add to their rides. Each day we had several hundred enthusiasts spend time in our booth. We are looking forward to them enjoying Powersports on their rides.”
Juan Quintana showing media centers and amps to attendees.
PowerBass has been exhibiting at the Sand Sports Super Show for nearly 10 years.
The new Audio Source van parked in the Install bay.
COLUMBUS, IN (09.24.25) – The new Audio Source van is already on the streets around Columbus, IN. The GMC Savana is fully wrapped with the Audio Source logo and contact information. The sharp new look is sure to grab attention.
Matt Murray said, “We really connect across our community to engage consumers about the great aftermarket upgrades we have offered for 20 years. Our new van sports great graphics. We will utilize the van as we drive around town to pick up supplies, and we’ll also give customers a ride back home until we complete their job upgrading their vehicle.”
Continuing, Murray added, “Our new van on the road is another way to connect with consumers and create store traffic in this AI and digital world. Consumers cannot experience the highs and lows on a laptop or smartphone. Getting them into our store to experience top-quality audio, along with expert installation, are full-time activities for our crew at Audio Source.”
This classic on social media posts grabs attention… Audio Source branding too!!
This social media post shows the SONY dash upgrade.
Audio Source also leverages social media to showcase recently completed jobs. Parking a hot ride in front of the store alongside signage grabs attention, and multi-panel posts highlight custom upgrades inside vehicles.
Concluding, Murray said, “A huge shout out to TAG Signs and Graphics for knocking it out of the park with this design on our new GMC Savana.”
As a side note, Audio Source won a KICKER Bluetooth speaker on the 12volt Spin-To-Win Wheel 99 in October 2020. “Mike, the KICKER speaker is still rockin’,” Murray commented in a phone call.
WASHINGTON, DC (09.24.25) – The Specialty Equipment Market Association (SEMA) is urging the U.S. Environmental Protection Agency (EPA) to follow through with its proposal to rescind a dubious policy position that empowered regulators at the federal and state levels to deprive Americans of vehicle choice through electric vehicle (EV) mandates that were out of step with marketplace realities.
Because a third of SEMA’s members are internal combustion engine (ICE) dependent, the organization was especially motivated to share its views on the EPA’s proposed rule, which can chart an important new direction for innovation and vehicle choice and promises to protect a $100 billion segment of the U.S. economy, including more than 330,000 U.S. jobs.
In comments responding to the EPA’s rulemaking for Docket ID No. EPA–HQ–OAR–2025–0194 — Reconsideration of the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, SEMA identified economic and cultural considerations for re-establishing a foundation of vehicle choice in the U.S. automotive market, which, because of recent GHG emissions policies, have experienced an erosion of affordability and innovation.
SEMA articulates its support for the EPA’s proposal in order to:
restore the Clean Air Act to its proper scope;
create long-term certainty for entire industries;
protect consumer affordability and preserve vehicle choice;
reduce adverse impacts on small businesses; and
prevent a patchwork of competing federal and state mandates that destabilize markets by delegating policymaking back to the legislative branch.
“The specialty automotive aftermarket is a uniquely American industry built on ingenious innovation, vibrant consumer enthusiasm, and an unmatched entrepreneurial spirit,” writes SEMA President and CEO Mike Spagnola. “The EPA’s reconsideration of the 2009 GHG Endangerment Finding presents an opportunity to remove unnecessary regulatory barriers and allow market forces to guide technological progress in a way that is consumer-driven. We urge the EPA to finalize the repeal of the Endangerment Finding and its related GHG vehicle standards.”
OXNARD, CA (09.17.25) – Modus, is taking its marine audio innovations to IBEX 2025 in Tampa, Fla. where they’ll prove that boat audio doesn’t have to be a compromise. From October 7-9 at the Tampa Convention Center, the premium audio company will showcase technologies designed specifically for marine environments, because boats deserve better than repurposed car stereos.
Modus will exhibit at two locations during IBEX: interior booth 3-2112, showcasing the full marine product portfolio, and an exterior demonstration area near the sail pavilion featuring the company’s award-winning Tesla Cybertruck with live audio demos, featuring Mezzo Marine DSP amplifiers. This dual presence allows attendees to experience both the technical specifications and real-world performance of Modus marine audio systems.
“IBEX is exactly where we need to be, it’s where the marine industry comes to see what’s next,” said Rob Osheaski, Director of OEM Marine Sales for Modus. “Look, we’re all here because we love boats. We know what it’s like when you’re out there with friends and the music just isn’t cutting it, or when you’re worried about blowing your speakers because someone cranked the volume. We built Modus to solve those real problems.”
The Modus marine lineup reflects a deep understanding of boating culture and the technical challenges unique to marine environments. Unlike adapted automotive systems, Modus marine products are purpose-built to handle saltwater exposure, power constraints, and the social nature of boating while delivering high-quality sound reproduction. The company’s marine-focused technologies address critical challenges faced by boaters, including power limitations, environmental durability, and multi-zone audio control.
Modus will highlight three key innovations at IBEX:
PREACT™ Technology delivers intelligent power management specifically engineered for marine 12V systems where power resources are limited. The current-averaging innovation maximizes audio performance while preventing battery drain and electrical system overload, critical considerations for extended time on the water.
ACTEQ™ Technology provides real-time anti-clipping and audio system protection that adapts to changing conditions, safeguarding equipment regardless of volume levels or environmental conditions. This technology allows boaters to enjoy their audio systems without concern for speaker damage or system failure during active use.
Party Mode™ Technology enables seamless audio synchronization across multiple zones of a vessel, allowing boaters to create unified sound experiences from boat to boat. This technology transforms how audio is managed in large group outings and events, providing intuitive control for shared experiences on the water with a low-hassle interface.
IBEX 2025 marks a significant milestone in Modus’s marine market expansion, following successful demonstrations at recent Electrify Expo events. The company’s presence at North America’s premier boat-building exhibition underscores its commitment to the marine industry and positions Modus as a serious contender in the premium marine audio market.
“The three-day exhibition provides an ideal platform for Modus to engage with boat builders, marine dealers, and industry professionals who demand the highest standards of performance and reliability,” Osheaski concluded. “Attendees can experience live demonstrations of Modus marine technologies and learn how these innovations address real-world boating scenarios.”
For more information about Modus products and partnership opportunities, request more information on the web at www.modusglobal.com.
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