Industry

Fullbay to Host Shop Owner Roundtable Focused on Recruiting and Retention on August 22

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PHOENIX, AZ (08.10.23) – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, will host a shop owner roundtable on August 22 at 11 a.m. PT/2 p.m. ET. The webinar will focus on recruiting and retention within shops with special topics to be covered including tips for hiring top talent and the benefit and importance of apprentice programs.

Fullbay CEO Patrick McKittrick and COO Chris O’Brien will be joined by Mike Schwarz, Co-Owner of JE-CO Truck and Trailer as well as Ian Matje, Diesel/Automotive Technology Instructor to host the panel-style webinar.

“Fullbay is looking forward to hosting another shop owner roundtable and continuing to build connections with industry partners and fellow shop owners,” said McKittrick. “These roundtable discussions, which are a part of the company’s series of free webinars, are designed to pick the brains of industry veterans and peers alike to identify and solve the shop owner’s most pressing issues for the advancement of shops across the country.”

Registered attendees will be able to submit questions to be answered live during the event. To register or to submit a question for the webinar, click here. For more information on Fullbay, visit fullbay.com.

ZZ-2 Intros Apple Carplay and Android Auto Solution for 2015-2019 Mercedes Benz

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BOCA RATON, FL (08.10.23) – Find out more about our Wireless CarPlay/Android Auto solutions available for Mercedes Benz vehicles equipped with the NTG5 system from 2015 onwards.

With our IT3-NTG5, customers are able to add the most desired features to their factory systems without compromising other factory features. It retains the factory microphone and utilizes the factory Bluetooth to handle all audio from CarPlay/Android Auto (audio streaming and Bluetooth phone calls). Siri and Google Assistant voice commands are also supported. In addition to to those feature the NTG5 unit offers front and rear camera inputs, USB playback, and smartphone mirroring as well.

With the IT3-NTG5 installed, consumers will have much smoother integration when using CarPlay/Android Auto since the audio source will be through the factory BLUETOOTH instead of AUX/MEDIA INTERFACE 2.

The IT3-NTG5 is available for purchase at a retail price of $850 and comes with a standard ZZ2 warranty of 3 years.

To learn more about ZZ2 solutions or to become an authorized dealer, you can contact our sales team at 929-220-1212 or email them at sales@zz-2.com.

SEMA Show PRO Cup Challenge Showcases Craftsmanship of Automotive Restylers

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DIAMOND BAR, CA (08.09.23) – The SEMA Professional Restylers Organization (PRO) will celebrate the talents and craftsmanship of automotive restylers at the 2023 SEMA Show through its PRO Cup Challenge.

Now in its fourth year, the challenge promotes the accessorization of new cars and trucks by having six automotive restylers feature an accessory package for a new-model vehicle in the PRO Booth during the week of the SEMA Show. Restylers benefit from gaining exposure for their company and skills by developing a build that is profitable and easy to replicate. The essence of the program is to inspire and motivate others–including consumers, dealers and restylers–to customize their vehicles.

“The PRO Cup Challenge is the ultimate competition where restylers get to showcase the art of what they do every day and have it displayed in a high-profile location at the industry’s premier aftermarket trade show,” said SEMA Council Director and PRO Liaison Denise Waddingham. “Competing is a great way for restylers to get their name and business out there and share their unique take on how a new-model vehicle can be transformed.”   

Judges will select a PRO Cup Challenge-winning vehicle based on mass appeal, ease to replicate and potential profitability. SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People’s Choice Award.

Applications are due Friday, August 11. To view the build criteria and submit your application, visit the PRO Cup Challenge website.

SEMA Show Online Media Center Open for Exhibitor Submissions

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DIAMOND BAR, CA (08.09.23) – The SEMA Show Online Media Center is now available for exhibiting companies to submit SEMA Show-related press releases to be included on the SEMA Show website. 

Exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees. 

With thousands of media in attendance, exhibiting companies will benefit by spotlighting their newest and most innovative products to direct media to their booths. The Online Media Center is designed specifically for journalists to find Show-related news and announcements.

Below are a couple of announcements you will find in the Online Media Center: 

 Here are a few press release tips: 

  • Use a strong, short headline that catches the attention of the reader. 
  • Keep the press release brief. Readers want to know what the press release is about right from the beginning. 
  • Include a photo when you can. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format. 
  • Always include your booth number and contact information. 

To learn more about press conferences, the online media center, or other PR resources available to SEMA Show exhibitors, contact pr@sema.org.

SEMA Awards More than 100 Scholarships to Individuals Pursuing Careers in the Automotive Aftermarket

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DIAMOND BAR, CA (07.08.23) – The Specialty Equipment Market Association (SEMA) has issued a total of $245,000 in scholarship and loan forgiveness awards through its SEMA Memorial Scholarship Fund to help 104 individuals pursuing a career in the automotive aftermarket industry. The winners include 87 students who received scholarships ranging from $1,000 to $5,000 and 17 employees of SEMA-member companies who received loan forgiveness awards to help pay off student loans.

SEMA issued $245,000 in scholarship and loan forgiveness awards this year to help more than 100 individuals pursuing a career in the automotive aftermarket industry. 

“SEMA receives a large number of scholarship applications each year, and the quality of this year’s applicants was truly inspiring and impressive,” said SEMA Manager of Recognition Programs Chris Standifer. “Their passion and innovative mindset were evident in their applications, and it gives us great hope that they will continue to advance the aftermarket industry and make a lasting impact.”

The SEMA Memorial Scholarship Program was established in 1984 to help support the future of the automotive aftermarket industry. Since its inception, more than $3 million has been awarded to deserving students. One of the primary criteria for scholarship recipients is that the winner must have clearly demonstrated a passion for the automotive industry.

The online application for next year’s program will open in January 2024 at www.sema.org/scholarships.

Intellitronix Introduces Aurora Color Changeable Universal Analog Panel

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EASTLAKE, OH (08.08.23) – Experience the fusion of aesthetics and functionality with the AURORA – a color changeable universal analog panel. This is not just a dashboard; it’s a statement that speaks volumes about your love of your vehicle.

An incredible touch for any fab/resto mod project and direct fit replacement for the Chevy II Nova. The Aurora has a white polycarbonate sub surface overlay with brush stroke finish with your choice of chrome or black chrome bezel.

Visit intellitronix.com/aurora for more.

Audio Xperts Vacaville at the Tesla Takeover 2023

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SAN LUIS OBISPO, CA (08.07.23) – The Audio Xperts AX Tesla was onsite at the Tesla Takeover the weekend on July 29th and 30th.

Vince Miranda related “We decided to make it a special weekend for my bride’s birthday and take the trip down to the Tesla Takeover 2023 in San Luis Obispo which is about a 4 hour drive from the shop in Vacaville…and it was certainly a very exciting weekend.”

The Madonna Inn grounds were packed with Teslas for the 2023 Takeover.
Vince Miranda showed the Michelin Man the AX Tesla.

The fields at Madonna Inn were filled with all things Tesla as Tesla owners connected with fellow owners, checked out amazing displays and learned about the latest advancements in EV technology. There were several hundred Teslas on site with some featuring aftermarket upgrades plus vehicle graphics and wraps.

In April of this year there was an Alpine F#1 Status Premiere event at the Audio Xperts’ location in Vacaville.

The AX Tesla Alpine F#1 Status controls in the console.
One of the many customized Teslas at the Tesla Takeover.

Miranda continued “After exeriencing the Alpine F#1 Status system in that Tesla I made the decision to purchase a Tesla for the shop, do a custom installation of a F#1 Status system and utilize the vehicle as a feature for store promos. It took a few months to make all that happen but by mid-July the project was completed. At that point the next stop was the Telsa Takeover 2023.”

At the Tesla Takeover the AX Telsa was far and away the best sounding Tesla onsite. Miranda welcomed fellow owners to take a seat for demos and many took a seat. Everyone who took a seat related it was by far the best sounding system they had ever heard in a car….it was also better than any in-concert experience. Miranda captured video clips of people after demos to utilize in social media posts.

The Alpine F#1 Status Premier event at Audio Experts in April with Vince Miranda on the left.

“Using the AX Telsa for demos at the store was part of the overall plan. Connecting with the Tesla community at events like the Takeover was another part of the plan. Based of input from the Tesla Takeover we see many positive opportunities. Tesla is by far the leader in the EV category. But owners of other EV brands will see their EV vehicle can also have a concert hall sound” Miranda concluded.

Visit facebook.com/AudioXperts for more.

TORA Feature Vehicle Program to Provide Unparalleled Exposure at SEMA Show

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DIAMOND BAR, CA (08.07.23) – The SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its 2023 SEMA Show Feature Vehicle Program and is looking for up to 10 unique builds to display in its TORA Feature Vehicle Trail display at the SEMA Show.

Available to TORA members as a membership benefit, the program enables manufacturers and builders to showcase their talents and expand their footprint beyond their SEMA Show booth. The TORA Trail is located outside of the Las Vegas Convention Center West Hall, where thousands of industry buyers pass by daily.

Submissions are being accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road and CUV crossover. All selected participants will have their build voted on by Showgoers for the chance to win the TORA Best in Show award, which will be announced during the TORA Reception at the SEMA Show on Wednesday, November 1.

Applications are due August 23. The cost to participate is $1,500, with $500 of that donated to SEMA Cares, the fundraising arm of the association that supports a variety of children’s charities. Get your name out there as a builder; submit your application today. Not a TORA member? Apply here.

August 15 Deadline for a Chance to Win a Young Guns Golden Ticket for the 2023 Battle of Builders

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DIAMOND BAR, CA (08.04.23) – Registration for the 2023 SEMA Battle of the Builders the aftermarket industry’s ultimate vehicle competition, is now open at semabotb.com. Participants interested in the Young Guns category, for builders 29 years and younger, should be aware of an upcoming deadline for a special prize package (more details, below).

The Battle of the Builders has catapulted SEMA Show builders to fame through exposure in SEMA’s communication and social channels and inclusion in a one-hour television special. The competition recognizes one winner in four unique categories–Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns–before crowning and overall Battle of the Builders Champion.

Young Guns’ Virtual Golden Ticket Competition Deadline Is August 15

The Young Guns category (for builders 29 years and younger) is part of SEMA’s initiative to support and encourage the next generation of builders in the industry.

“Participating in last year’s Battle of the Builders Young Guns program opened doors I didn’t even know existed. The second I arrived at the SEMA Show, I started connecting with all the other Young Guns competitors, whom I still stay in contact with today. It’s hard meeting people my age that share the same passion for hot-rod building as I do, and the SEMA Show is a great place to connect with them,” said the 2022 SEMA Battle of the Builders Young Guns class champion Josh Michaels. “Winning the Young Guns category also validated my work as a hot-rod builder and got my name on a lot of people’s radars. It’s given me numerous connections and sponsorships, which have been crucial to how much I’ve grown my business this past year.”

All Young Guns entries submitted before Tuesday, August 15, will also have the opportunity to compete in up to three virtual Golden Ticket competitions for the chance to win a prize package that includes:

  • Round-trip economy airfare for two to Las Vegas for the SEMA Show (or fuel expenses if driving to Las Vegas; the amount awarded will be based on the lesser of two options: the price of the airline tickets if SEMA booked the flight or the cost of mileage reimbursement from the winner’s home to Las Vegas based on $.655 per mile (IRS mileage rate for 2023). The approximate retail value depends upon location and market fluctuations.
  • One hotel room, double occupancy, for seven (7) nights in Las Vegas during The SEMA Show (check-in Saturday, October 28 and check-out Saturday, November 4). The approximate retail value depends on market fluctuations.
  • Vehicle shipping to and from the SEMA Show for one (1) competition vehicle (via CONUS). The approximate retail value depends upon location and market fluctuations.
  • Five hundred dollars ($500) cash to use for meals and incidental expenses while at the SEMA Show. Approximate retail value: $500
  • All prizes are subject to change at any time at the sole discretion of SEMA.

The 2023 SEMA Show, taking place October 31-November 3, at the Las Vegas Convention Center, is the ultimate business gathering for the automotive specialty-equipment industry.

For more information on the SEMA Battle of the Builders or to register, visit semabotb.com.

Mike Bujold Joins Eleven Engineering R&D Design Team

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EDMONTON, CANADA (08.04.23) – Eleven Engineering, Inc. is proud to announce that Mike Bujold has joined the company’s growing Research & Development Design Team.

“The past year has seen unrivaled growth for Eleven Engineering, and so we are seeing a continuing need for top level additions to our R&D department,” said Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “Mike’s education and experience make him a perfect fit for our team.”

Bujold graduated the University of Alberta (BSc in Computing Science) and brings his prior experience as a hardware developer for a VSAT communications company to Eleven Engineering.

“What drew me to Eleven is the forward-thinking mindset and adaptability of the company and the people that work here,” said Bujold, who will work out of the company’s headquarters in Edmonton, AB. “I am fortunate to be part of a team of like-minded people that are committed to building quality products. I can see the potential SKAA has to become a true wireless audio standard and I am excited to be a part of it.”

SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming. SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose-designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel:

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email whitehead@eleveneng.com. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook/.