ANGELS CAMP, CA (01.12.26) – Driven Marketing, LLC has been appointed by Vault Power as the independent sales representative firm covering the Northern California, Central California, and Northern Nevada markets, effective January 1, 2026. Driven Marketing was chosen for their expertise in supporting brand growth, dealer relationships, and strategic marketing initiatives across the industry.
Vault Power, renowned for its cutting-edge Sodium Ion and Lithium Iron Phosphate battery lineup, also offers pure virgin copper power cable and speaker wire, along with installation accessories. This comprehensive range ensures customers can build complete and reliable power systems from a single trusted source.
“Vault Power continues to push forward with solutions that meet the evolving needs of today’s electrical and highly demanding audio systems,” said Greg Douglas, Co-Owner of Driven Marketing. “The addition of sodium-ion technology gives customers increased flexibility and superior performance options, at a competitive value.”
“We are excited to add another premium brand like Vault Power to our line card,” added Pete Bobsin, Co-Owner of Driven Marketing. “Their innovative approach and commitment to quality align perfectly with our mission to provide top-tier solutions to our customers.”
MECHANICSVILLE, VA (01.12.26) – Specialty Marketing, a Custom Home, and Mobile Electronics Distributor, with over six decades of distribution experience, formally announces the hiring of Scott Campbell.
Scott Campbell
Scott, a 12-volt Industry veteran with decades of experience, will help to better support dealers throughout the West Florida and South Georgia markets. “I have previously worked with Scott Campbell for many years and have always respected the way he interacts and supports his customers, building exceptional relationships for both the Dealer and Vendor. We are excited to have him to join our sales team!”
Specialty Marketing, with distribution centers in Virginia, New Jesey, and Florida currently provide next-day delivery to 95% of their East Coast retailers. They can be reached at 800-446-9820 and offer a best-in-class website www.specialtymarketing.com, with real-time inventory, pricing, invoices and more. Contact them to become a dealer at Specialty: Become a Dealer (specialtymarketing.com)
ANAHEIM, CA (1.09.26) – AIM EXPO is North America’s largest Powersports Trade Show showcasing the latest Motorcycle, ATV, UTV, SxS and E Powersports plus parts, accessories and related business services. January 7-9 are the dates in the Anaheim Convention Center.
Scott Hochmuth-RPM, Shawn Spedding and Fred Isensee (LtoR) ready to kick off Day 2.
JBL Audio has a large presence on the AIM EXPO event floor in Booth 679. Shawn Spedding and Fred Isensee are working in the booth providing live demos and daring attendees to listen to JBL Audio. Scott Hochmuth, Real Performance Marketing Rep Principal traveled from the Southeast to engage with the Powersports community.
Shawn Spedding related “The Polaris 2-Door Ranger is loaded with factory JBL Audio and spotlights 8 RallytBars. The new GEN2 RallyBar is now available in White and features Auracast. Demos really bring smiles and WOW! We have a loaded Benda bobber motorcycle outfitted with Cruise speakers too. It’s been super to spend time with Powersport’s community members.”
The AIM EXPO puts attendees in front of the right people at the right time of the year. Dealers that attend the AIM EXPO know it is best to get in front of aftermarket manufacturers, distributors, service providers and OEMs to learn about new products plus capitalize on show specials. The AIM EXPO puts attendees in front of the right people at the right time of the year. The face-to-face meetings are still the most meaningful and valuable way to do business. THE AIM Expo gathers the North American motorcycling and Powersports industry so that attendees can connect.
LIBERTYVILLE, IL (01.09.26) – Get ready to bring out the best in power with ALL-NEW CRA!
Whether you’re building your first car audio system or upgrading to pro-level performance, the CRA amplifier series delivers the power and precision your music demands. Designed with modern Class D technology and engineered for efficient, distortion-free performance, CRA amps are ready to drive your speakers and subs with confidence.
CRA amplifiers bring clean, efficient power to every installation — from 2-channel amp setups to monster monoblocks. Fully adjustable crossovers, MOSFET efficiency, and an electronic equalizer help tune your sound to deliver crisp highs, rich mids, and thumping bass. Every CRA amplifier features high sound quality connection with strong RCA materials. Feel the difference in sound and upgrade to Crunch CRA!
TAMPA, FL (12.31.2025) – DOW Technologies has announced that Joey Almirall has joined the company as an Account Manager for the Custom Integration channel. Almirall brings a stellar record of sales success and account management.
Almirall began his career at Best Buy and grew from a Computer Sales Associate to a Microsoft product expert over his first two years. With his excellent service record, Almirall became a leading Geek Squad Supervisor that built customer loyalty through hands-on demonstrations, personalized system designs, and providing exceptional customer experiences. Almirall then transitioned to a sales consultant position that provided in-home consultations tailored to each client’s specific needs to deliver personalized solutions. Almirall’s role with DOW will be focused on customer support for DOW’s dealers in the Southeast.
Joey Almirall, Account Manager
“This is a great opportunity to advance my career in an industry that I’m passionate about and truly enjoy,” stated Almirall. “I am excited to share my knowledge and experience to help support DOW’s customers.”
“Joey has an excellent ability to create relationships with customers that helps him understand their needs,” stated Eric Friedman, strategic sales manager, custom integration. “His experience working with the same end customers that our dealers are servicing is an asset to help him provide ideas and solutions to our dealers.”
“Adding Joey to this award-winning support team benefits our customers due to his industry experience and dedicated support,” added Drew Fischer, vice president, home integration & specialty sales. “We really believe Joey will be an asset that our customers in the Southeast can lean on for great service and product knowledge.”
To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.
Experience the entire mobility network at CES® 2026 — from passenger and self-driving cars to construction, agriculture, marine tech, industrial and advanced air travel. Plus, building on a successful debut at CES 2025, the Mobility Stage, presented by Bosch is shifting into high gear, moving to a prime spot in the LVCC West Hall to welcome even more attendees. Here’s your day-by-day guide to navigating the future of advanced mobility and vehicle tech.
Monday: Plan Your Week
Use Monday to get organized and plan your CES experience. Download the CES app, presented by Panasonic, to build your personal agenda by bookmarking must-see sessions and flagging key exhibitors you want to visit.
Mobility Stage presented by Bosch: Featuring 20 sessions, industry leaders will highlight groundbreaking innovations driving the future of transportation.
The CES 2026 show floor is where mobility comes alive — and there’s more to see than ever.
Autonomous Vehicles: See hands-off, eyes-off driving tech in action.
Mobility Startups: Meet the next wave of mobility disruptors bringing new ideas to market.
Advanced Air Mobility: Explore eVTOLs, drones and air-taxi prototypes reshaping the skies.
In-Vehicle Experiences: Get hands-on with software-defined vehicles, infotainment systems and connected cockpit tech.
Live Outdoor Demos: See the future of transportation come to life in Diamond Lot and Central Plaza.
Tuesday: Mobility Comes Alive
Morning: The CES show floor opens at 10 AM but start your day early with the CTA State of the Industry Address and Siemens Keynote (8:30–10 AM, Venetian Level 5, Palazzo Ballroom). Siemens CEO Roland Busch will reveal how AI, digital twins and automation are driving a new era of AI — with huge implications for the future of transportation.
Get the full CES experience with a show floor tour. The Future of Mobility and Beyond tour highlights the latest advancements in transportation and vehicle technology at CES, featuring leading global automakers. It offers insights into mobility and vehicle technology, including EVs, autonomy, connected cars, ecosystem innovations, cutting-edge car audio systems, drone integration, renewable energy solutions and autonomous driving technology. It’s perfect for executives, technologists and strategists who want to see not just where mobility is going, but how it intersects with the future of everything. (LVCC, West Hall)
Note: If you have already registered, login with your CES account to add on this track.
Or head to the Research Summit for Is the Car of the Future Just Another Consumer Device?, presented by Omdia (2-2:40 PM, LVCC Level 2)
Then make your way to the Mobility Stage when John Krafcik of Rivian is presented with the 2026 Mobility Innovator Award for his contributions, followed by a discussion on the role of technology and innovation in mobility. (3:10-3:40 PM, LVCC Level 1)
Wednesday: To Infinity and Beyond
Morning: Start the day with Caterpillar CEO Joe Creed’s keynote (9–10 AM, Venetian Level 5, Palazzo Ballroom) as he unveils how the company is transforming from a traditional equipment manufacturer into a high-tech innovator.
Then head to the show floor or Diamond Lot for hands-on experiences with the latest vehicle tech.
Note: If you have already registered, login with your CES account to add on this track.
Thursday: The Future of Transportation
Don’t miss CES 2026’s flagship program for anyone shaping the future of transportation, Vehicle Tech and Advanced Mobility (Full-Day Track, LVCC, $400).
Insider Tip: Add the deluxe conference pass to your registration for access to all 350+ sessions at CES 2026. Explore the full schedule at www.ces.tech/schedule/.
Friday: Final Connections
Before you leave, make your final rounds in West Hall. Don’t miss visionary exhibitors like John Deere, Hyundai, Segway, Tensor, Waymo and more!
Bonus: Shark Tank, the five-time Emmy® Award–winning hit show that gives entrepreneurs their shot at the American Dream, is on the hunt for bold business owners and game-changing products. Think you’ve got what it takes to swim with the Sharks? Don’t miss your chance! Meet the casting team in person at CES during our open call on Friday. Numbered wristbands will be handed out from 9–11 AM, and only those with a wristband have the opportunity to pitch. (Venetian Expo)
Ready to see what the future of mobility and vehicle tech looks like? At CES, mobility innovation isn’t just on display — it’s being adopted. Whether you’re an executive, technologist or strategist, or exploring CES for the first time, this agenda is your front-row seat to the biggest breakthroughs shaping the mobility revolution at CES 2026.
TULSA, OK (12.29.25) – Code Zero Customs has been officially recognized as the Best of 2025 Tulsa Award winner in the Car Stereo Store category. This honor is based on verified data from Google reviews as analyzed and certified by Business Rate in Phoenix AZ.
Cody Landis and the Team at Code Zero Customs are rooted in the Tulsa area and participate in area shows like the Starbird Show, FFA Customs Car Show, Low-n-CLEAN and SLAMBOREE. A very strong presence at events like these showcases the possibilities of aftermarket car audio, in-vehicle connectivity and aftermarket automotive upgrades to consumers throughout the wide Tulsa area.
This visibility includes a large tent area and project vehicles on display that drives awareness and business for Code Zero Customs. “At shows our goal is to put our brand in front of enthusiasts. Attendees ask if we are local so they can come to our store to talk about projects for their vehicle” Landis related to the 12volt Central Central following an event.
DIAMOND BAR, CA (12.29.25) – SEMA revealed the latest honorees of its Visionary 8 program, recognizing eight rising professionals for their leadership and impact in the automotive aftermarket. Open to SEMA members aged 35 and under, the program raises awareness of rising stars who are on track to change and/or advance the automotive specialty equipment market.
“This year’s SEMA Visionary 8 have a work ethic and passion for the industry that is truly inspiring,” says Joe Escobar, SEMA manager of recognition programs. “We’re proud to celebrate their accomplishments and thank them for their energy and fresh perspective that has elevated the aftermarket for the better.”
Jose Acevedo, Owner/Photographer/Editor, Ace Graphix Acevedo became the youngest photographer published in Street Trucks Magazine. He has also landed multiple magazine front covers, earned the role of Editor for OBS Builder’s Guide and organized his own truck show, “Rio Heat,” a grassroots event that highlights the power of community in South Texas.
Adi Bathla, CEO & Co-Founder, Revv Bathla is a product strategist who has redefined the collision repair space through innovation and integration. As co-founder of Revv, he built a category-defining advanced driver-assistance system (ADAS) platform that turns a VIN/estimate into OEM-required calibrations, compliant documentation and insurer-ready invoices.
Anna Glennon, Senior Account Executive, Khan Media Glennon helps brands find their voice and connect with audiences through dynamic storytelling and relationship building. Through her work at Khan Media, she has expanded opportunities for both established companies and emerging creators, helping to shape the next generation of industry communication.
Payton Matlock, OEM Specialist & New Business Developer, Transfer Flow Inc. Matlock combines technical expertise with business insight to oversee full-cycle OEM projects from concept to production. Her ability to manage complex programs, support regulatory compliance and drive cobranded product success has positioned her as a trusted partner for OEM innovation.
SHREVEPORT, LA (12.23.25) – In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive business into brick and mortar retailers. Consumers can’t feel the bass in their chest or experience the separation of highs and mids on a smartphone or laptop.
As David Toliver got to hit ready to hit the road this week the Synergy Marketing website is available for all to check out with the custom QR code.
Scott Rogers let’s all see the N&H line card as a Christmas present with a quick scan of the custom QR code.
The 12volt Central Studio staff has created a new tool that works across the board.… a custom QR code for industry members. The custom QR code can take industry members or consumers right to a specific website and message.
A quick scan of this QR code, and you could see the latest industry news from the 12volt Central Studios.
There are so many ways for industry members to utilize a custom QR code. It could be printed on a business card or some type of flyer that a retailer could have on their counter or an industry member could have on site in their booth at a trade show. The possibilities are almost endless and all it takes is for an individual to take out their phone, tap the camera icon and open the QR code. From that point the website owner’s message or offer is front and center.
LIBERTYVILLE, IL (12.19.25) – ALL-NEW for 2025 — BRUTUS BRL amplifiers are the Hifonics flagship amplifier line, as they push sound into new boundaries of BIGGER POWER and PERFORMANCE — while creating unmatched audio detail and quality. GET READY FOR BRL POWER!
Setting a new benchmark in HIGH OUTPUT POWER — BRUTUS BRL amplifiers are innovated with a built-in VU meter and Intelligent Power Management System that pushes audio performance to the NEXT LEVEL of sound. BRUTUS BRL is built to dominate audio!
The Hifonics BRUTUS BRL series is engineered to maximize power efficiency while providing raw, undistorted power to drive subwoofers and speakers to their full potential of sound. An iron core transformer power supply assists in the ultra-low EMI design and brings BIG POWER GAINS in every beat and rhythm.
Whether it’s the BRL1200.4 for high-fidelity multi-channel setups or the thunderous BRL6000.1 in bass-heavy installs, BRUTUS BRL amplifiers transform your customer’s sound.
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