LONG BEACH CA (04.01.26) – KENWOOD is proud to unveil the SoundSphere Orb™, the world’s first magnetically levitating, fully rotating, car audio receiver.
Why replace your factory radio when you can completely ignore it?
The SoundSphere Orb™ floats elegantly in front of your dashboard, suspended mid-air by an advanced array of neodymium magnets hidden beneath your dash trim. No mounts. No brackets.
Key Features:
🧲 MagLev DashFloat™ Technology f A precision-tuned magnetic field keeps the Orb perfectly suspended in front of your dash. No wires, no mounts needed.
🔋 PhantomCharge™ Wireless Power A built-in micro battery stays continuously charged via near-field energy transfer through your dashboard. Simple installation.
🔄 SpinScreen Interface™ The Orb physically rotates to reveal different touchscreen interfaces—media, navigation, climate, just by swiping or gesturing at it.
📡 Bluetooth Broadcast Audio Streams audio wirelessly to your vehicle’s amplifiers. With an amplifier receiver module KCA-AMP2 (sold separately and available by the end of 2027)
🔊 360° SonicCore Speaker Integrated omnidirectional speaker acts as a dynamic center channel, creating an immersive soundstage so rich you’ll swear the band is in your passenger seat.
🎥 Cinematic Orb Display A curved, high-resolution front-facing screen delivers video playback, album art, and animated visualizers.
🌀 Auto-Spin Mode™ Can slowly rotate on its own for dramatic effect, showing off different controls like a high-tech rotisserie of functionality.
Installation: Installs in minutes* with a simple under-dash magnetic array and hidden charging module. *Minutes may vary depending on your understanding of quantum-adjacent technologies.
Compatibility: Works alongside your factory system without replacing it.
Rick Noetzli KENWOOD product manager states, “with SoundSphere Orb we decided to throw away everything we knew and start with clean sheet. No need to create different form factors to fit different dashboards. This product works in every kind of vehicle. The magnets hold the orb securely and will remain in place even in very minor accidents.” John Lucas SR. VP said “this will remove barriers and open the market to countless vehicles. Providing a sustainable, equitable solution our grandchildren will have to deal with.”
Pricing & Availability: Available exclusively through KENWOOD authorized dealers on April 1st, 2027, with a MAP price of $799.99
LIBERTYVILLE, IL (04.01.26) – The ALL-NEW Premium Pro amplifier series is designed to bring powerful, clean, and consistent performance within every song. Built for enthusiasts and professional installers alike, the MB Quart Premium Pro line combines efficient circuit topology, heat sink built-in fans integration, and innovative thermal management.
Each Premium Pro amplifier is designed to maintain sonic clarity at elevated listening levels, ensuring detailed highs, full midrange response, and controlled low-frequency output.
Engineered for high audio output, making undistorted playback, Premium Pro amplifiers provide clean power that brings out enhanced details from your full-range speakers and subwoofers with authority.
Extruded aluminum heat sinks paired with built-in fans quickly dissipate heat, allowing every Premium Pro amplifier to run at lower impedance for longer durations.
OXNARD, CA (03.31.26) – Modus is proud to announce that select marine receivers, amplifiers, and accessories are now shipping.
“The Modus marine lineup reflects a deep understanding of boating culture and the technical challenges unique to marine environments,” said Rob Osheaski, Director of Marine OEM Sales. “Unlike adapted automotive systems, Modus marine products are purpose-built to handle saltwater exposure, power constraints, and the social nature of boating while delivering high-quality sound reproduction.”
Every detail of a Modus product is designed with intent. Modus’ materials are chosen for their acoustic capabilities, future-ready adaptability, and environmental readiness. The company’s marine-focused technologies address critical challenges faced by boaters, including power limitations, egress durability, and multi-zone audio control.
Arriving Modus Marine MX23 source units feature: • Full color screen • Bluetooth 5.2 audio streaming • 3-zones • Party mode • NMEA2000 compatibility
You can watch a quick video introduction here from Jason Digos, Modus Senior Product Testing and Validation Manager:
For more information and product-specific features, please visit modusglobal.com or contact your authorized Modus dealer.
WASHINGTON, DC (03.31.26) – The Specialty Equipment Market Association (SEMA) and its Performance Racing Industry (PRI) subsidiary are building up its capacity to advocate for the motorsports community, adding two new strategic roles on its Washington, D.C., Government Affairs team to bring more focus to racing and its legislative and regulatory issues. “The addition of these positions is a strategic investment back into the motorsports community, which is a significant economic driver and a jewel in the crown of American culture,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “When SEMA and PRI support racetracks, we’re supporting community, innovation, and our nation’s competitive spirit; these new roles are in service to that calling.”
SEMA is promoting Tierra Hubbard to Director of Government Affairs for Racing. In this new role, Hubbard will lead advocacy on racing-specific issues at local, state, and federal levels, including developing and executing proactive legislative strategies to advance positive, racing-friendly policies at all levels of government. Hubbard, previously SEMA’s senior manager for state government affairs, has played a pivotal role in both organizations’ national Right to Race campaign, helping deliver meaningful wins on the eastern half of the U.S.
“Tierra is one of the hardest-working and most effective advocates in our organization, and she’s earned the respect of lawmakers and the racing community alike. Over the past year, she has led the charge on our Right to Race efforts, helping drive meaningful progress in multiple states and building the coalitions needed to sustain that momentum,” said SEMA Senior Director for State Government Affairs Christian Robinson. “We are thrilled to see her step into this new role, where her leadership and work ethic will continue to deliver results for the motorsports community.”
“Working with SEMA and PRI on motorsports initiatives has been incredibly rewarding, and because of my father’s passion for racing, it serves as a personal reminder of why racetracks mean so much to communities across the country,” said Hubbard. “I’m excited to get on the road, meet with track owners, drivers, pit crews, and fans, and continue advancing the Right to Race campaign to protect and preserve this cultural treasure for generations to come.”
Hubbard, a native of Minnesota, holds a degree in political science and criminal justice from George Washington University.
Lifelong motorsports enthusiast and seasoned political operative Coby Lobaugh is joining SEMA as Grassroots Manager for Racing. This new position will help engage the motorsports community in advocacy efforts. Lobaugh brings with him a lengthy track record of success in managing digital advocacy campaigns for political candidates, not-for-profit organizations, and members of the U.S. Congress.
In this new role, Lobaugh will support the efforts of SEMA and its Performance Racing Industry subsidiary to activate and educate track owners, drivers, fans, and local communities on key legislative priorities.
“We’re thrilled to add Coby to the PRI Government Affairs team and believe he adds a potent mix of motorsports enthusiasm and digital communications acumen,” said SEMA Political Director Lauren Wilbor. “This is a critical step as PRI continues to build up our capacity to advocate for the nation’s motorsports industry and its $69 billion annual economic impact, while engaging and mobilizing the people with whom the racetrack is a second home.”
Lobaugh joins PRI from Judicial Watch, where he created content and oversaw broadcast productions reaching the organization’s more than 7 million audience members. He also served as digital director for Rep. Mike Lawler’s successful electoral campaign in New York, and built a compelling and engaging online communications platform for Rep. Lauren Boebert (R-Colo.). Lobaugh’s passion for cars and automotive culture is well-documented, including stints as a contributor and photographer for Viper Quarterly Magazine, an enthusiast-focused publication devoted to Dodge’s iconic sports car.
“Anyone who loves cars knows and appreciates what PRI is doing to preserve American car culture and protect our nation’s motorsports industry,” Lobaugh said. “It’s exciting to have this opportunity to work directly with those who pour their hearts and souls into racing and motorsports, and ensure that this vibrant part of our nation’s heritage continues to flourish.”
Lobaugh is a Texas native and holds a degree in broadcast production from Sam Houston State University.
SEATTLE, WA (03.30.26) – The 2026 PACIFIC NW MOBILE ELECTRONICS EXPO is officially opening up Dealer Registration this week on April 2. Once again, we look forward to bringing Vendors, Distributors, and 12 Volt Mobile Electronic Dealers together over a 3-day period, May 18-20, as per the Expo Committee.
Mark Giovannetti added, “Through the hard work of all of the participating Representative Firms, Manufacturers and Distributors, this year dealers will have the opportunity of seeing more new product introductions and categories than ever before!
PALM BEACH, FL (03.30.26) – ZZ2 is excited to announce the release of the ITZ-HON Wireless CarPlay and Android Auto Integration Kit, designed specifically for 2018–2019 Honda Accord vehicles.
Enhance the driving experience by adding convenience and safety features that your customers will love.
Get in touch with our sales team today at 929-220-1212 or sales@zz-2.com to learn more about ZZ2’s products and to become an authorized dealer.
METAIRIE, LA (03.27.26) – A proven design, now refined with smoother output, stronger protection, and even greater reliability—at the same price.
Our new V2 Flush Mount Taillights for Jeep and Bronco platforms take a proven design and elevate it with upgraded optical performance and enhanced internal protection, all while keeping the same fitment, install, and price.
A Cleaner, More Refined Light Output
The most noticeable upgrade is in the light itself. With a new double-diffusion optical system, V2 delivers a smoother, more uniform output with reduced hotspots, giving your vehicle a cleaner, more premium appearance.
Brake and running lights now appear more consistent and defined, improving both visibility and overall styling, day or night.
Same Install. Same Price. More Value.
Nothing changes when it comes to installation or cost. You still get the same precise fitment and true plug-and-play setup, with no modifications required.
The difference is in the value. We’ve doubled the warranty from 1 year to 2 years, giving you even more confidence in the upgraded design.
Refined, Not Replaced.
This isn’t a redesign, it’s a refinement of a product that’s already earned its reputation. By integrating the latest advancements in LED and power management technology, we’ve made it cleaner, stronger, and more reliable without changing what made it a favorite in the first place.
STILLWATER, OK (03.27.26) – Getting a clean, noise-free signal from your head unit is essential for unlocking the full potential of your audio system. The KICKER K-Series Interconnects deliver clean and powerful signal transfer from your head unit to your amplifier.
The silver-tinned oxygen-free copper conductors ensure maximum conductivity and superior bass response. Twisted-pair construction rejects electromagnetic interference for crystal clear sound .Gold-plated split-pin RCA connectors provide secure, corrosion-resistant connections that stay tight.
The ergonomic K-Grip connectors make installation easy and secure, while the durable braided jacket protects the cable for long-term reliability. Ultra-slim design allows easy routing in tight vehicle spaces.
Available in 2-channel and 4-channel versions with multiple length options to fit any install perfectly.
Make sure your install has the cleanest signal and look.
EDMOND, OK (03.26.26) – On April 8th from 11–1, Petra will host its annual Beats & Bites Car Audio Event, a customer appreciation day, dedicated to the 12-Volt community.
At the event, attendees will enjoy free BBQ lunch sponsored by DB Drive, along with drinks and dessert provided by Pioneer. The event will also feature exclusive one-day deals on some of the top car audio brands that Petra retailers rely on every day.
Retailers who attend will have the opportunity to connect with Petra team members, meet with representatives from DB Drive and Pioneer, plus learn about the latest products, technology, and trends in car audio. The event will also include giveaways throughout the day, including a 65” TV and other popular car audio and tech items.
Ed Lacy, District Manager and 12-Volt expert at Petra, shared, “This event is all about our customers. We want to give installers and retailers a chance to enjoy some great food, learn about new products, and take advantage of special deals we only offer during events like this. It’s a great opportunity to connect with our customers and the brands that help drive their business.”
WASHINGTON, DC (03.26.26) – The Off-Road Business Association (ORBA) today announced its relaunch with an expanded advocacy strategy, enhanced research capabilities, and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
With a focus on powersports and dirt bikes, as well as trucks and SUVs, ORBA’s core mission – to serve as the off-road business community’s leading advocate on issues affecting access, recreation, and responsible land use – remains unchanged. What is new is a more rigorous, data-driven approach that includes regional economic impact reports, consumer research, and deeper collaboration across the outdoor recreation ecosystem.
“No single organization can achieve our advocacy goals alone,” said ORBA leadership. “The future of off-road access depends on strong coalitions, shared expertise, and coordinated action. We are always stronger together. Thank you to all who have taken the time to provide us important guidance and insights as we developed the future of ORBA, including many members of SEMA’s TORA community and local and regional OHV advocates.”
By combining SEMA’s government affairs expertise and storytelling capabilities, and the reach of the enthusiast-driven SEMA Action grassroots network, ORBA will support and strengthen the work of nonprofit partners operating at the local, state, and regional levels. These organizations bring critical on-the-ground expertise that is essential to ensuring a strong and sustainable future for the off-road community.
As ORBA enters a new chapter, the organization remains focused on advancing its mission through strong advocacy, collaboration, and responsible stewardship of public lands. Sean P. Holman has been named Interim Executive Director and Laura Butcheras Legislative Director. Karen Bailey-Chapman, SVP of Public and Government Affairs for SEMA, will continue to lead the organization’s strategy implementation. Fred Wiley will retire from his role with ORBA, marking the conclusion of his tenure with the organization. Wiley played a significant role in ORBA’s history and development, and we thank him for his years of service and dedication to the off-road business community.
What’s Ahead for ORBA
As part of its relaunch, ORBA outlined several priority initiatives already underway:
Protecting Access to Public Lands ORBA will continue to monitor and provide formal comments on administrative, state, and federal actions that impact access to public lands. Current efforts include ongoing engagement related to the Western Mojave (WEMO) plan, Johnson Valley, and Moab’s Labyrinth Rims/Gemini Bridges Travel Management Plan, with additional projects expected in the months ahead. Additionally, ORBA will increase its work educating legislative staffers, political appointees, and other policy-related organizations about the threat to public lands access and the economic impact trail closures would have on the U.S. economy and, importantly, U.S. automotive manufacturing.
Supporting Federal Legislation that Preserves Motorized Access to Outdoor Spaces ORBA has joined other partners in support of the federal Outdoor Americans with Disabilities Act (S. 2968), the Public Lands Access Restoration Act (H.R. 7979), and expanded funding for the Recreational Trails Program. Advancing these legislative efforts will be among the key priorities during SEMA’s upcoming Washington Rally in Washington, D.C.
Continuing the EcoLogic Partners Collaboration ORBA will maintain its partnership with EcoLogic Partners – a coalition that includes ORBA, American Motorcyclist Association District 37, and the American Sand Association – to challenge actions that threaten access to public lands. Most recently, SEMA and EcoLogic Partners jointly funded successful litigation against the California Coastal Commission’s attempt to close OHV access at Oceano Dunes.
Launching Regional Economic Impact Reports While national data demonstrates the economic significance of outdoor recreation, ORBA is focused on arming policymakers and the off-road community with localized data. The organization plans to complete four regional economic impact reports across geographically diverse areas of the United States in 2026 and 2027, highlighting the off-road industry’s role as a critical economic driver in local communities.
Expanding Coalitions and Partnerships ORBA does not exist to replace the work of other organizations in the off-road community. Instead, ORBA’s role is to support, amplify, and collaborate – whether through joint legislative initiatives, shared advocacy efforts, or by working with business members to educate customers and vendors about emerging threats and opportunities from government and special interest actions.
ORBA will strategically align efforts with SEMA’s Truck and Off-Road Alliance (TORA) council.
Stewardship and Education Land stewardship and driver education are foundational to the long-term health and credibility of the off-road recreation community. Responsible use of public lands protects the environments that make off-roading possible, helps preserve access for future generations, and demonstrates to land managers and policymakers that enthusiasts are committed partners – not adversaries – in conservation. Driver education plays a critical role by teaching best practices such as staying on designated trails, minimizing resource damage, respecting wildlife and other users, and understanding local rules and conditions.
Together, stewardship and education reduce conflicts, prevent closures driven by misuse, and strengthen the community’s voice when advocating for continued access. Simply put, protecting the land and educating those who enjoy it are essential to keeping off-road recreation sustainable, respected, and accessible.
Looking Forward With new tools, deeper partnerships, and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible.
Upgraded Membership Benefits Government affairs and advocacy remain the core competency of ORBA and a significant reason for business members to invest. We have upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools, and more.
Karen Bailey-Chapman, SEMA Senior Vice President, Public and Government Affairs
Karen Bailey-Chapman is SEMA’s Senior Vice President of Public and Government Affairs, where she oversees all government affairs efforts for SEMA and the Performance Racing Industry (PRI) and leads programs related to legislation, regulations, and government policies on issues affecting emission regulations, consumer choice, business opportunities, and more. Bailey-Chapman is passionate about exploring off-road spaces, often in her easily identifiable yellow Jeep, “Bananana.”
Sean P. Holman, Interim Executive Director
Sean P. Holman is a longtime automotive enthusiast and veteran off-road journalist who worked for Motor Trend Group for nearly 20 years, eventually overseeing content for the company’s Truck & Off-Road Group as its group content director. Holman is president of the Mojave Desert Heritage and Cultural Association, as well as co-creator and host of The Truck Show Podcast with Holman.
Laura Butcher, Legislative Director
Laura Butcher has worn many hats in the off-road community, including as owner/CEO of VORRA (Valley Off-Road Racing Association), program manager for Tread Lightly!, executive director of Farmy’s Off-Road Park, and board member for the Nevada Off-road Association. Butcher is a 2024 inductee in the Off-road Motorsports Hall of Fame, a testament to her lengthy career as an industry advocate and enthusiast.
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