RINGWOOD, IL (03.07.24) – Race Sport Lighting, a pioneer of innovative automotive lighting solutions, is thrilled to announce the launch of its latest product line: The Ultra Series White LED Rock Light Kits. Designed to cater to the needs of off-road enthusiasts and automotive enthusiasts alike, these cutting-edge High-Performance Ultra White LED Rock Lights are set to revolutionize the off-roading experience.

The Ultra Series White LED Rock Light Kits offer unparalleled brightness, durability, and versatility. Crafted with precision using state-of-the-art LED technology, these rock lights deliver an intense hyper-white light output, ensuring superior visibility for rock crawling adventures, even in the most challenging terrains. Whether navigating rocky trails or cruising through rugged landscapes, drivers can rely on these rock lights to illuminate their paths with exceptional clarity.

“We have seen a trend of off-road enthusiasts and lifted trucks migrating from RGB Multi-Color to Solid White LED, so we are excited to introduce our Ultra Series White LED Rock Light Kits to the automotive industry,” said Steve Jergensen, President of Race Sport Lighting. “With their unrivaled 10,000 Lumen+ performance and durability, these rock lights are designed to enhance the off-roading experience and provide enthusiasts with the confidence to explore new horizons.”

Featuring a robust construction and IP67 water and dust-proof design, the Ultra Series White LED Rock Light Kits are built to withstand the rigors of off-road adventures. The 8-Piece and 12-Piece rock light kits include a newly designed LED Light Shell POD style, durable mounting hardware, and all necessary wiring and splitters for easy installation. Additionally, Race Sport Lighting is offering the ULTRA1W 1,250 Lumen Single 12-Volt Pod for installers to do custom installations and add as many rock lights to the locations they want.

In stock and shipping now, Race Sport Lighting’s Ultra Series White LED Rock Light Kits are the ultimate accessory for off-road enthusiasts seeking to elevate their driving experience. Whether cruising the strip, embarking on a thrilling off-road adventure, or simply cruising through the wilderness, these rock lights are guaranteed to impress with their unmatched performance and reliability.

For more information about Race Sport Lighting and its innovative lighting solutions, visit RaceSportInc.com or contact info@racesportinc.com.

NEW YORK, NY (03.07.24) – SiriusXM announced its plans for season-long coverage of the 2024 NTT INDYCAR SERIES® season. Starting with the season-opening Firestone Grand Prix of St. Petersburg presented by RP Funding, running Sunday, March 10 (coverage starting at 11:30 am ET), SiriusXM subscribers will have access to the live call of every one of the 18 events on the INDYCAR calendar.

SiriusXM’s schedule includes the 108^th Running of the Indianapolis 500 presented by Gainbridge at storied Indianapolis Motor Speedway, the new $1 Million Challenge exhibition race at The Thermal Club outside Palm Springs, the return of the Milwaukee Mile event at Wisconsin State Fair Park, plus coverage of NTT INDYCAR SERIES qualifying and practice sessions.

INDYCAR broadcasts are available to listeners nationwide on the SiriusXM INDYCAR Nation channel in their cars (channel 218) and on the SiriusXM app. For a schedule of races go to SiriusXM.com/IndySeries.

For the Firestone Grand Prix of St. Petersburg, the No. 60 Meyer Shank Racing Honda, driven by Felix Rosenqvist, will showcase a special livery displaying the logo of the Bon Jovi Radio channel (pictured below), the exclusive SiriusXM channel that celebrates the legendary band’s music and Hall of Fame career. Jon Bon Jovi will also be appearing at the race in St. Petersburg on March 10.

SiriusXM’s Bon Jovi Radio channel – available on channel 312 and on the SiriusXM app – features decades of Bon Jovi rock anthems, fan-favorites and exclusive concert specials, along with interviews and commentary from Jon Bon Jovi, members of the band, and crew. This year marks the 40^th anniversary of the release of the band’s self-titled debut album, Bon Jovi, and the channel is commemorating the anniversary with special programming featuring the 1984 album’s original tracks, plus bonus tracks, demos, and live recordings from the Bon Jovi Deluxe Edition re-release.

SiriusXM will be the co-title sponsor on Meyer Shank Racing’s No. 60 Honda for all 17 races run in the U.S. this season. Following the Grand Prix of St. Petersburg, the Bon Jovi Radio paint scheme will again adorn the No. 60 car for the $1 Million Challenge exhibition at The Thermal Club on March 24. Meyer Shank Racing cars are expected feature other SiriusXM channels and iconic artists for select future races this season.

For the Indianapolis 500, the SiriusXM colors will appear on both MSR’s No. 60 Honda and the No. 06 Honda driven by Helio Castroneves.

In addition to NTT INDYCAR SERIES races, SiriusXM will air INDY NXT by Firestone series races throughout the course of the season. The INDY NXT series features some of the world’s best young open-wheel drivers and has produced many of the stars in INDYCAR today.

In addition to on-track coverage, SiriusXM offers fans weekly INDYCAR-focused shows and podcasts.

A new season of SiriusXM’s exclusive INDYCAR show, Brick-by-Brick, will debut on February 28 and air every Wednesday (6 pm ET) on the NBC Sports Audio channel (SiriusXM channel 85). The show will also air on race days on the SiriusXM INDYCAR Nation channel and will be available on demand on the SiriusXM app.

INDYCAR fans can also tune in to the podcast Off Track with Hinch & Rossi, hosted by Andretti Autosport teammates James Hinchcliffe and Alexander Rossi. New episodes of Off Track with Hinch & Rossi debut weekly and can be heard on the SiriusXM app and all major podcast platforms. The podcast will also air every Saturday at 9 am and 1 pm ET on NBC Sports Audio and on race days on SiriusXM INDYCAR Nation.

Eligible customers can get their first three months of SiriusXM streaming for free. Click here to sign up and experience all that SiriusXM has to offer. See Offer Details.

PALM BEACH, FL (03.06.24) – ZZ2 announces partnership with #1 rated dash cam in UK, Road Angel

A manufacturer known for their Apple CarPlay/Android Auto solutions and ZWAGZ lighting controllers, ZZ2 is pleased to announce a new distribution partnership with Road Angel, a U.K. based company recognized for its award-winning lineup of dash cams.

Road Angel’s development of cutting-edge dash camera solutions aligns with the ZZ2’s mission to provide our customers with the finest in technology, connectivity and safety for our consumers. This partnership aims to bring high-quality dash cams to the U.S. market, offering great value and while increasing profitability for U.S. dealers. Road Angel cameras come with a 3 year warranty, which is the same as that offered by most ZZ2 products.

Gary Digva, visionary behind the Road Angel brand said: “We are excited to be working with such a distinguished US partner as ZZ2. Road Angel dash cams have grown market share to become the second biggest selling dash cam brand in the UK thanks to innovative designs and high-tech features. The Halo Pro dash cam was selected as one of the top 10 products of the year across all categories in 2023 by leading UK consumer champion Which?. We can’t wait to share our passion for high-quality dash cams with more U.S. dealers and customers in the future.”

For more information about the complete line of Road Angel dash cameras CLICK HERE.

For more information about this partnership and the products offered, contact a ZZ2 representative at (929)220-1212 or email sales@zz-2.com.

LIBERTYVILLE, IL (03.06.24) – DISCUS is BACK! ALL-NEW for 2024 MB Quart Discus speakers deliver highs with incredible clarity in every note with inverted dome tweeter technology setting the bar in playback. Get ready to embrace more detail in every song with improved tweeters brightening highs, steady mids adding layers of richer sound, and an overall upgrade to your MB Quart audio system. Enhanced butyl rubber surrounds provide durability and deeper mid-bass impact in every beat as the cone/surround connection utilizes a high-temperature adhesive, which assures the cone and surround do not separate in high power uses or extreme weather. Get ready to embrace more of your playback through Discus technology!

Alden Stiefel, President of Maxxsonics, said, “Discus is BACK, and we are very excited for the inverted tweeter technology to bring out more detail in audio. The MB Quart Discus line of speakers has many options to choose from including, a 6.5-inch component car speaker system, the DS2-216 – offering incredible clarity and detail to audio. Brighter highs within detailed trebles are about to transform to another level with this line of Discus speakers.”

ABOUT THE DISCUS SPEAKER LINE

MB Quart Discus speakers preserve quality sound through innovative inverted dome tweeters that make every high brighter with more detail and depth. Get ready to hear more detail, more clarity, and more sound through the technology of MB Quart Discus.

The MB Quart Discus speaker line includes 3.5-inch coaxial speakers, 4-inch coaxial speakers, 5.25-inch coaxial speakers, 6.5-inch coaxial speakers, 6.5-inch shallow mount coaxial speakers, 4×6-inch coaxial speakers, 5×7/6×8-inch coaxial speakers, 6×9-inch coaxial speakers, and a 6.5-inch component speaker system.

FEATURES INCLUDE:

• TWEETERS

Aluminum inverted dome tweeters deliver great sound with increased reliability.

• SURROUND / CONE COUPLING

Butyl rubber surrounds provide durability and deeper mid-bass impact.

• CONE MATERIAL

Lightweight thermal-formed Polypropylene cones enable faster midrange response.

• VOICE COIL / FORMER ASSEMBLY

Pure Copper voice coil creates a strong magnetic field with a very thin extrusion. Kapton voice coil former is lightweight and efficiently dissipates heat.

• SPIDER

Natural fiber allows flexibility, while the infused epoxy gives strength during the manufacturing process.

• MOTOR

Ferrite magnet motor creates a strong magnetic field while remaining small enough to fit in nearly every application.

Discover more of your sound through reinvented Discus technology. Make sure to contact your sales representative or customer service at 847-540-7700 immediately to secure your order.

See complete line details on the MB Quart website at https://mbquart.com/.

TUSCON, AZ (03.05.24) – The Canadian Dealer trip to JL AUDIO West in Phoenix, named The 2024 JL AUDIO Desert TüN Camp, started February 28th and concluded Saturday March 2nd with a celebratory diner.

Dave Singh, National Sakes Manager for the Concord ON based distributor related “We spent 3 days at JL AUDIO West where all toured the facility to witness where JL AUDIO electronics are engineered and serviced. The focus was for dealers to learn how to maximize JL AUDIO’s free TuN software along with DSP amplifiers so that they could leave with a deep understanding of audio tuning principles and ability to tune at a high level that is efficient and profitable.”

Factory Demo vehicles were on hand along with employee vehicles that were set up as workstations allowing dealers to learn more effectively with a hands-on approach. Topics of discussion also included transfer function, subwoofer placement and time delay.

“Everyone was so engaged during the trainings and all were commenting how they could utilize what they learned at the JL Audio Desert TuN Camp” Singh concluded.

At the completion of the course, dealers were each awarded an official certificate from JL AUDIO’s Rob Haynes, Matt Merganthal, Eric Cole and GEMSEN’s Dave Singh.

The MasterTech Expo in Mesa was just 20 minutes away and a number of attendees at the JL Audio Desert TuN Camp stayed to attend the MasterTech Expo that runs March 3-6.

Visit jlaudio.com for more.

VACAVILLE, CA (03.05.24) – Aegis Distribution Inc. (ADi) has announced a new partnership with Goldhorn Electronics, aiming to introduce advanced digital sound processors (DSPs) and Direct Stream Digital (DSD) players to the United States, Canada, and Mexico. This collaboration is set to offer consumers access to top-quality car audio solutions.

Goldhorn has been a prominent name in audio technology for over twenty years, known for their ability to deliver superior sound quality in car audio. Their passion for preserving the nuances of original recordings translates into an audio experience that is nothing short of exceptional. With robust product lines of Digital Sound Processors (DSP) and Hi-Resolution players, they have transformed car journeys, making ‘Goldhorn’ a forefront industry leader.

ADi President Scott Welch expressed, “Goldhorn’s esteemed legacy in championing audio excellence complements ADi’s spirit of curating top-notch products for the North American market. Goldhorn’s offerings are not just products to us; they are a testament to what meticulous engineering and a love for sound can achieve. We’re very proud to establish a partnership with Goldhorn, and we are excited about what this will bring to our market.”

Dealers and individuals interested in learning more about the products or seeking further information can contact Aegis Distribution Inc. at sales@aegisdis.com or by calling 707-999-3069. The new website goldhorn-usa.com has also launched to provide more details, downloads, and more.

EDMOND, OK (03.04.24) – Petra Industries, the consumer technology authority and wholesale electronics distributor, is excited to announce the addition of RYTASH Tie Down Straps to its lineup of automotive aftermarket products.

RYTASH, located in Southwest Missouri, takes pride in providing end users with the HAPPY HAULING® experience they deserve. Their products reflect their commitment to using the finest quality of materials available. Axle straps are made from woven, commercial-grade webbing. A strong, thick, and soft protective sleeve prevents damage to both the axle and the strap’s webbing. And all straps go through rigorous testing. This ensures long-term safety, long life, and immense customer satisfaction along with peace of mind.

“When it comes to vehicle hauling products, RYTASH has set an extremely high bar,” said Tate Morgan, President, Petra Industries. “We had nothing like their products in our inventory, so we wanted to make them available to our retailers and installers. The company’s axle straps are very rugged.”

Petra’s lineup of RYTASH products are now available at petra.com, enhancing Petra’s extensive catalog of automotive products.

POMPANO BEACH, FL (03.04.24) – ZZ2, a manufacturer known for their Apple CarPlay/Android Auto solutions and ZWAGZ lighting controllers is pleased to announce a new distribution partnership with Road Angel, a U.K. based company recognized for its award-winning lineup of dash cams.

“We are glad to announce Road Angel as a new dash camera partner,” said Tiago Spearndio, VP at ZZ2. “Road Angel’s development of cutting-edge dash camera solutions aligns with our mission to provide our customers with the finest in technology, connectivity and safety for our consumers. This partnership aims to bring high-quality dash cams to the U.S. market, offering great value and while increasing profitability for U.S. dealers.” Road Angel cameras come with a 3 year warranty, which is the same as that offered by most ZZ2 products.

Gary Digva, visionary behind the Road Angel brand said: “We are excited to be working with such a distinguished US partner as ZZ2. Road Angel dash cams have grown market share to become the second biggest selling dash cam brand in the UK thanks to innovative designs and high-tech features. The Halo Pro dash cam was selected as one of the top 10 products of the year across all categories in 2023 by leading UK consumer champion Which?. We can’t wait to share our passion for high-quality dash cams with more U.S. dealers and customers in the future.”

For more information about the complete line of Road Angel dash cameras, click here.

MESA, AZ (03.01.24) – MSC is proud to announce its 2024 MasterTech Expo manufacturer training schedule. The 2024 MasterTech Expo is scheduled for March 3-6 at the Mesa Convention Center in Mesa, AZ. MSC and Audiotec Fischer officials will host a number of programs during the event focusing on new products and technologies.

“Audiotec Fischer is on a tear right now with some of the most unique, solution-based product that will make your job more proficient and profitable,” said Larry Penn, MSC President. “We are proud to host a number of seminars and trainings for show attendees, and advise that they sign up for them as soon as possible because slots are filling up quickly.”

MSC’s 2024 MasterTech Manufacturer Trainings and Seminars include:

Sunday – March 3^rd 3PM; Location: Theatre Room

MSC / Audiotec Fischer New Product Presentation

Join the Team from MSC and the masterminds from the Audiotec Fischer Germany mothership for a very special New Product Launch Event for Brax, Helix and Match! Come join us on a walkthrough of all the new products, including the amazing Helix V Eighteen DSP; an 18-channel amplifier with 20 channel DSP, the ultimate integration amplifier!

Monday – March 4^th 7PM; Location: Delta D

Dude…. Why are your amplifiers not bridgeable??

Join the Team from MSC along with the masterminds from the factory in Germany as we give you an explanation to this often-asked question along with, “If only you guys had a 5 channel”. Here we will explain the how and why of our amplifier design and how the new Compose Speaker System range was designed with our amplifiers in mind!

Tuesday – March 5^th 7PM; Location: ​Theatre Room

The Trifecta …Helix Compose Flexmount, Fusion 360 and Bambu Labs 3D Printers

Join the MSC Team, along with Helix Compose Product Manager Stefan Elchlepp, direct from Germany as we teach you simple, effective, and repeatable methods to create your own Flexmount speaker mount.

SOLD OUT! Preworkshop: Radar/Laser Speed Defense (Sunday March 3^rd, 12:30-2:15)
This session covers specific need-to-know information on fitting the custom installation (CI) radar/laser systems.

Sales Track: EV Integrated Modern Audio Design (Monday March 4^th, 8:00-9:15 & Tuesday March 5^th, 8:00-9:15)

Course Description:

• Overview of Modern Electric Vehicles (EVs)
• Challenges of Integrating 12V Audio in EVs 
• Power Management
• Safety Considerations
• Charging Systems and Audio Equipment
• Custom Solutions and Adapters
• ​Future Trends and Innovations

Business Track: Luxury Marketing (Monday March 4^th, 9:30-10:45 & Tuesday March 5^th, 9:30-10:45)

Course Description

Learn about creating demand in the exotic sports and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies is necessary.

For more information on MasterTech 2024, please visit: 

• https://www.mastertechexpo.com/night-school.html
• https://www.mastertechexpo.com/sunday-pre-workshops.html
• https://www.mastertechexpo.com/main-education-tracks.html

For more information on MSC, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email sales@msc-america.com.

MONTREAL, CANADA (03.01.24) – Automobility is excited to announce the company is the exclusive Canadian distributor for King Boxes and inventory is in stock.

As Canada’s largest automotive distributor Automobility will represent the complete line of the King Boxes ever-expanding line of speaker boxes and consoles.

“We are excited to have the exclusive partnership with Automobility in Canada. Our King Boxes will provide their dealers with our quality products that will showcase strong bass, save time in the installation bay and provide profit opportunities for their dealers. And look good on the showroom floor too” Jaysam Odeh, King Boxes VP, related.

Michael Berger, Automobility Vice President of Sales, offered “The King Boxes shipment has arrived and we look forward to providing our dealers with this quality line of products that are designed to enhance a listener’s audio experience. King Boxes are designed to maximize bass output while maintaining precise soud quality. Already we are seeing positive reactions from our dealers.”

Automobility, serving the 12volt industry since 1991, is headquartered in Montrael along with offices and warehouses in Toronto and Vancouver.

For more see www.automob.ca and www.king-boxes.com