MIDDLETOWN, CT (11.17.25) – GoFast Solutions, a leading 12-volt and automotive aftermarket distributor serving New England and New York, is proud to announce the addition of Rain-X® Wiper Blades & Automotive Visibility Products to its growing lineup. GoFast has been officially authorized to distribute Rain-X® throughout its core territory, with approval to sell nationally where opportunities arise.
This partnership brings one of the most recognizable and respected brands in the automotive category into the GoFast ecosystem, expanding the value and product solutions available to dealers throughout the Northeast.

A Major Addition for GoFast Dealers in New England & New York
Dealers across New England and New York will now have streamlined access to the complete Rain-X® assortment, including premium silicone wiper blades, hybrid technologies, glass care products, washer additives, and customer-ready point-of-sale accessories.

“Rain-X® is a brand consumers trust instantly, and we’re excited to bring that strength directly to our dealer base in the Northeast,” said David Prinz, CEO of GoFast Solutions. “It aligns perfectly with our mission to deliver high-quality, high-performing products that help our partners grow.”

Why Rain-X® is a Perfect Fit for GoFast’s Market
Rain-X® has earned unparalleled consumer recognition over the last 50 years with products designed to enhance safety, clarity, and driver confidence in all weather conditions. Their wiper blades and glass care solutions are a powerful add-on for lighting, detailing, remote start, and accessory-focused dealers.

By pairing Rain-X®’s trusted product line with GoFast’s strong dealer relationships and sales support infrastructure across New England and New York, the partnership delivers:
• Premium, high-turn products that resonate with Northeast consumers
• Fast availability through GoFast’s regional distribution hubs
• Dealer support and training to help staff confidently position the brand
• Seasonal and category growth opportunities, especially during fall and winter

GoFast is also authorized to sell Rain-X® products nationally, allowing the company to support accounts outside its core territory when opportunities or dealer needs arise.

Launch Begins Immediately
GoFast has fully onboarded the complete Rain-X® line, and dealers can begin ordering immediately. The launch includes access to:
• Rain-X® wiper blade assortment
• Glass care and visibility products
• Merchandising and display opportunities
• Seasonal promotions and marketing support
• Product training and category guidance

“Rain-X® is one of the easiest brands for dealers to turn into incremental revenue. The consumer demand is already there, and we’re excited to help our partners capitalize on it,” said Bob Hernandez, VP of Sales at GoFast Solutions.

Visit www.gofst.com for more.

MEMPHIS, TN (11.17.25) – Memphis launched the 12” MJ1212 MOJO subwoofer earlier this year at KnowledgeFest to massive industry response. The immediate question everywhere was, “When are we getting a 15?” Memphis heard it loud and clear. The result made its public debut at SEMA 2025 — the new MJ1512 MOJO 15” subwoofer — bringing a larger footprint and increased output capability to the MOJO lineup.

MOJO has always been known as a high-output subwoofer, and this new version stays true to that reputation. The orange cast basket and large high-roll surround are a nod to earlier MOJO designs that Memphis fans still remember. The gloss carbon fiber dust cap keeps the cone rigid and lightweight while giving the woofer a clean, modern look in any enclosure.

A 300oz magnet drives a 4″ aluminum voice coil, allowing the woofer to handle 2000W RMS / 4000W peak. The suspension delivers 25mm XMAX and 1.75″ of real excursion, giving the MJ1512 serious air displacement. DVVC front and back plate venting helps keep temperatures in check, so the woofer performs consistently under heavy load.

The FLEX impedance system makes setup straightforward — switch between 1Ω and 2Ω just by moving a jumper plug. No guessing, no complicated wiring diagrams.

“The new MOJO 15 is everything people love about MOJO, just turned up,” said Nick LoMonaco, President of Memphis Audio. “We focused on keeping the moving mass light while increasing power handling and cooling. The result is a sub that’s brutally efficient, stays cool when pushed, and still sounds clean doing it. This thing moves serious air.”

The MOJO 15″ is built to hit hard and keep hitting. It’s a big, strong, high-displacement woofer for builds that demand output. It moves a ton of air, stays cool when you lean on it, and carries the unmistakable MOJO attitude that Memphis is known for.

The MJ1212 is expected to arrive Q1 2026.

Visit www.memphiscaraudio.com for more.

FLUSHING, NY (11.13.25) – To prepare dealers across the Big Apple for the upcoming remote start season, East Coast USA—along with Firstech and the 12volt Marketing Group—hosted a dinner and Compustar training at the Good Fortune Restaurant in Flushing, NY, on Tuesday night, November 11th. Jason Ewing led the session, focusing on remote start and vehicle security categories at the popular venue.

As the evening began, more than 100 attendees gathered for the presentations and dinner, ready to gear up for the remote start season and explore the latest in vehicle security options. Frankie Mark of the 12volt Marketing Group was on hand, working with dealers for the brands his firm represents, including Maestro, iDataLink, Compustar, and Momento.

Albert Zandi, owner of East Coast USA, and his team orchestrated the event. “The turnout was terrific—as more than 100 guests took their seats, we were busy adding more tables. That was a great problem to have,” Zandi shared.

Mark added, “The dinner and training evening was very productive, with many attendees saying it was a great way to prepare for the remote starter season. Everyone was engaged with Jason’s presentation, and seeing dealers connect and enjoy the delicious Chinese food selections with chopsticks added to the night.”

For more, see ecusad.com.

DIAMOND BAR, CA (11.13.25) – Troy Trepanier was crowned the overall winner of the 2025 SEMA Battle of the Builders presented by Mothers Polish competition with his stunning creation, a 1936 Ford roadster named “Fenderless.” Trepanier won the Hot Rod/Hot Rod Truck category and edged out three other class champions — Tim Franklin (Sport Compact/Import Performance), Ron Jones (Off-Road), and Thomas Dickerson (BFGoodrich Young Guns) — to secure the overall title.

Trepanier, a fixture in the custom car world, returned to the top of the industry’s most prestigious builder competition eight years after winning the Battle of the Builders title in 2017. His latest build captivated judges and fans alike at the 2025 SEMA Show with its flawless craftsmanship, balanced design, and innovative engineering.

“It was great to be back in the SEMA Battle of the Builders contest. It has grown a lot since we first won the event eight years ago,” said Trepanier. “We finally had a car worthy of being back in the competition. There were so many great cars this year. Everybody was a winner — the Top 40, Top 12, and especially the final four.”

Completed in January 2025, Fenderless is a completely scratch-built vehicle designed to resemble a 1936 Ford roadster, but with every dimension reworked to achieve ideal proportions as an open-wheel car. Every major component of the project was fabricated in-house at Rad Rides by Troy in Manteno, Ill., including the body, chassis, suspension, and all machined parts.

The car features a 1957 McCullough-supercharged 312-cid Ford Y-block engine, paired with a Bowler 4R70W transmission and quick-change rear axle with torsion bar suspension. The bodywork, paint, and interior were handled entirely by Trepanier’s team, which finished the roadster with a modified Porsche Aventurine Green Metallic color to radiate elegance.

“Trepanier’s vehicle is a testament to the level of creativity, craftsmanship, and innovation that define the SEMA Battle of the Builders competition,” said RJ de Vera, SEMA Vice President of Marketing. “This program celebrates the builders who push the boundaries of what’s possible and inspire the next generation of automotive visionaries.”

SEMA Battle of the Builders recognizes the top vehicle builders in the world, celebrating innovation, craftsmanship, and passion within the automotive aftermarket industry. Franklin won Sport Compact/Import Performance with a 1960 Porsche Custom 356 that was in absolutely terrible condition before going through a transformation that resulted in contoured body/rolled rocker panels and a fresh streamlined look. Jones’ Off-Road-winning 1973 VW Thing was created from the ground up with a one-off chromoly long-travel tube chassis and featuring more than 350 machined pieces. Dickerson earned the BFGoodrich Young Guns title with a 1967 Chevrolet C10 that he built on his own with a custom engine bay, glass, headlights, and interior.

For more information about the SEMA Battle of the Builders competition and this year’s winners, visit www.sema.org/botb.

LAS VEGAS, NV (11.12.25) – The Ellis Audio Design team made the 955-mile journey from Laurel, MT to Las Vegas to be on the floor at SEMA 2025.

Shawn Ellis, owner, related, “I have been to many CES and SEMA shows. This year we decided to take a group of our team to check out our vendor partners and the action at SEMA 2025. Our team totaled nine people, and eight were attending SEMA for the first time. It was terrific—they were able to meet one-on-one with our supplier members and their team members. Seeing products from so many categories was a great experience for them.”

On Day 1 of SEMA 2025, John Velez with Massive Audio sent an image of the Ellis Audio team in the Massive Audio booth, located prominently in the North Hall. “Ellis Audio is a great dealer in Laurel, MT, and really connects with consumers throughout their marketplace,” Velez shared. “It was terrific to see Shawn bring his team to check out the latest in-person in our booth and explore so many other products and opportunities around SEMA 2025.”

When staff from 12volt Central Studios reached out to Ellis Audio Design, Shawn Ellis answered the phone personally. “Attending this year’s SEMA Show was terrific. I’ve attended 9 of the last 10 SEMA events and CES prior to that. We do much more than just car audio here in Laurel. Our setup includes eight buildings where we handle a wide range of automotive upgrades—motorcycles, side-by-sides, boats, window tint, and many other vehicle-related projects. We’ve been in business since 1982 and really connect with consumers throughout the area. As a brick-and-mortar retailer, we’re known as an audio enthusiast warehouse because we build strong relationships with customers and their families when they visit our store.”

Continuing, Ellis shared, “Massive Audio is a major brand in our store, and one wall is dedicated to showcasing their products. We have a Harley on the showroom floor loaded with Massive Audio gear, along with a neon sign highlighting the Massive Audio brand.”

Concluding, he added, “There were so many categories to check out across the massive LVCC that I—and some of our team members—walked seven miles each day.”

Watch for much more from 12volt Central Studios as we continue to extend the ROI for all from SEMA 2025.

For more, see 12voltnews.com.

DIAMOND BAR, CA (11.12.25) – SEMA revealed the recipients of its Visionary 8 program recognizing eight rising professionals for their leadership and impact in the automotive aftermarket. Open to SEMA members aged 35 and under, the program raises awareness of rising stars who are on track to change and/or advance the automotive specialty-equipment market. Criteria include having active industry involvement and the demonstrated talent, innovation, integrity, success, and leadership that is needed to become a driver of the industry.  

“This year’s SEMA Visionary 8 have a work ethic and passion for the industry that is truly inspiring,” said Joe Escobar, SEMA Manager of Recognition Programs. “We’re proud to celebrate their accomplishments and thank them for their energy and fresh perspective that has elevated the aftermarket for the better.”

The 2025 SEMA Visionary 8 honorees are:

Jose Acevedo, Owner/Photographer/Editor, Ace Graphix
Through self-taught skills, a strong creative vision, and a relentless drive to grow, Acevedo became the youngest photographer published in Street Trucks Magazine. He has also landed multiple magazine front covers, earned the role of Editor for OBS Builder’s Guide, and organized his own truck show, “Rio Heat,” a grassroots event that highlights the power of community in South Texas.

Adi Bathla, CEO & Co-founder, Revv
Bathla is a product strategist who has redefined the collision repair space through innovation and integration. As co-founder of Revv, he built a category-defining Advanced Driver Assistance System (ADAS) platform that turns a VIN/estimate into OEM-required calibrations, compliant documentation, and insurer-ready invoices—cutting research time from hours to seconds.

Anna Glennon, Senior Account Executive, Khan Media
Glennon helps brands find their voice and connect with audiences through dynamic storytelling and relationship building. Through her work at Khan Media, she has expanded opportunities for both established companies and emerging creators, helping to shape the next generation of industry communication.

Payton Matlock, OEM Specialist & New Business Developer, Transfer Flow, Inc.
Matlock combines technical expertise with business insight to oversee full-cycle OEM projects from concept to production. Her ability to manage complex programs, support regulatory compliance, and drive co-branded product success has positioned her as a trusted partner for OEM innovation.

Jack Reusch, Head Coach, Texas Drift Academy
Reusch was instrumental in the rapid growth of Texas Drift Academy, transforming the organization’s student experience and business model through new training strategies and curriculum offerings. He also established the first student internship program with Formula Drift, giving students the opportunity to gain experience at the highest level of professional drifting.

Ryan Rutledge, Director of Innovation, Air Lift Company
Throughout his career, Rutledge developed multiple new electronic control systems for active suspension using machine learning algorithms to offer precise control while driving, on any vehicle, with any configuration. Interested in ADAS, he also actively collaborates with SEMA to advance industry understanding of how aftermarket products can integrate with advanced driver assistance systems.

Kasey Saltness, Event and Engagement Specialist, QA1
A connector of people and brands, Saltness has transformed QA1’s digital and event presence through innovative engagement strategies. From launching influencer programs to organizing national cruise events, she continues to build meaningful connections that strengthen the automotive community.

Emma Sauve, Creative Director, Mobsteel
A photographer and videographer who blends artistry with authenticity, Sauve has successfully shaped the visual identity of Mobsteel and Detroit Steel Wheel. Her work has been featured in major industry publications and continues to capture the craftsmanship and culture that define the automotive aftermarket.

Entrepreneurship, insight, integrity, responsibility, and demonstrated skill all weighed heavily in the judges’ decision-making process. Nominations for next year’s SEMA Visionary 8 will open in Summer 2026.   

For more information, visit www.sema.org.

SEATTLE, WA (11.11.25) – Ladies and gentlemen it is training time.

November 17th to 20th

Reliable Product Marketing will be hosting 5 trainings this year. 4 nights of food, fun and freebies and a morning training for those that can’t stay out too late!

We will be going over ALL THINGS My Firstech so this training is for the entire store!

Learn about new products like
New DRONE asset tracker
Momento’s XC Updates and tech tricks!
New Idata link remote start solutions
and much much more!
You will also learn the latest install tips and tricks straight from the MyFirstech training centers in Washington and Texas
We are holding FIVE trainings
All evening trainings are 6:00 to 9 pm
But we have added a morning training in Lodi Ca from 9am to 12 am

We ask that you PLEASE plan to attend! Schedule light that afternoon and plan on closing early so you can be there on time. Trainings are an important part of our industry and if you don’t support them our vendors will stop supporting you.
Please plan to attend!

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Monday November 17th
Sacramento/Natomas, CA
Black Bear Diner

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Tuesday November 18th
Fresno, CA
Black Bear Diner

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Wednesday November 19th
Lodi, CA
Residence Inn
9 am – 12 pm
AND
Walnut Creek, CA
Black Bear Diner

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Thursday November 20th
Milpitas, CA
Black Bear Diner

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Space is limited
For more information and to RSVP
Click the link below

Please RSVP here

LAS VEGAS, NV (11.10.25) – Canadian distributor GEMSEN once again showed its dedication to supporting and energizing its dealer network by bringing over 20 Canadian dealers to this year’s SEMA Show.

The annual automotive extravaganza proved to be an unforgettable experience, giving dealers the chance to experience first-hand the latest innovations and new product launches from the world’s leading brands.

GEMSEN maximized the learning experience and organized exclusive guided booth tours with all their vendors, ensuring that attending dealers got up-close insights into the newest technology, product trends, and installation solutions shaping the 12-volt industry. From high-performance audio systems to cutting-edge vehicle integration tools, the tours gave Canadian retailers a true pulse on what’s next for the aftermarket.

Adding to the excitement, GEMSEN hosted their annual KICKER Champion Dealer celebration dinner Wednesday night at the iconic Palms Restaurant. The event featured a special guest of honor — Steve Irby, Founder of KICKER, along with VP Jay Ralston International Sales Manager Aziz Masri. Their presence underscored the strong partnership between GEMSEN and KICKER, and their shared commitment to the success of Canadian dealers.

“SEMA is such a great experience every year,” said Mike Danbrook of GEMSEN. “We’ve been bringing our dealers here for over 10 years now, and it just keeps getting better. It’s not just about seeing new products — it’s about spending time with our dealer partners and the brands we work with. Getting to share ideas, have real conversations, and enjoy the energy of the show together is what makes it so special.”

The energy, innovation, and camaraderie of the event perfectly reflected GEMSEN’s ongoing mission — to bring the best opportunities, products, and experiences to its loyal dealer network.

For more see gemsen.com.

MIDDLETOWN, CT (11.10.25) — GoFast Solutions, the Northeast’s premier 12-volt and automotive aftermarket distributor, is proud to announce that it has been named the exclusive distributor for Jensen Mobile Audio in New England and Upstate New York. 

This new partnership brings one of the industry’s most historic and innovative mobile audio brands under the GoFast banner, giving dealers across the region access to Jensen’s complete lineup of multimedia receivers, amplifiers, and speakers — all backed by an industry-leading 5-year warranty. 

A Century of Innovation and Trust 

Jensen’s roots date back to 1915, when company founder Peter Jensen co-invented the world’s first loudspeaker, known as the Magnavox. In the decades since, Jensen has become synonymous with groundbreaking advancements in sound technology and in-car entertainment. 

Today, Jensen Mobile Audio continues that tradition of excellence with products engineered for performance, reliability, and innovation — all designed to enhance safety, accessibility, and convenience for modern drivers. 

Backed by Global Strength 

In 2015, Jensen Mobile Audio became part of Namsung America, a subsidiary of Namsung Corporation, a publicly traded electronics manufacturer based in Seoul, South Korea. With more than 50 years of experience designing and distributing consumer electronics worldwide, Namsung ensures that Jensen remains on the forefront of mobile audio and video technology. 

GoFast Dealers Gain Exclusive Advantage 

As the exclusive Jensen distributor for the region, GoFast Solutions will provide dealers with: 

• Full access to the Jensen product lineup
• Exclusive 5-year warranty protection — the longest in the industry
• Competitive pricing and healthy dealer margins
• Comprehensive marketing, merchandising, and training support
• Fast, reliable delivery from GoFast’s Middletown, CT warehouse

“Jensen is one of the most recognized and trusted names in mobile audio, and we’re thrilled to bring this legacy brand exclusively to our dealers in New England and Upstate New York,” said Bob Hernandez, VP of Sales at GoFast Solutions. “The combination of innovation, performance, and an unmatched 5-year warranty makes Jensen an incredible opportunity for our retail partners.”

Visit www.GoFst.com for more.

LAS VEGAS, NV (11.06.25) – The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. Battle of the Builders is the aftermarket industry’s ultimate vehicle competition, and the program is celebrating 12 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience.

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The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 40 are (by category):

HOT ROD/HOT ROD TRUCK
Jason Berland — 1968 Chevrolet C10
Randy Borcherding — 1968 Plymouth Road Runner
Willie Davis — 1957 Chevrolet Truck
Jonathan Goolsby — 1966 Chevrolet C10 Step Side
Troy Gudgel — 1959 Chevrolet Impala
Kyle Kuhnhausen — 1966 Chevrolet Corvette
Jason Smith — 1970 Dodge Challenger
Joshua Sanders — 1970 Dodge Charger
Troy Trepanier —1936 Ford Roadster
Paul VanNus — 1969 Ford Torino

SPORT COMPACT/IMPORT PERFORMANCE
Brian Dilley — 1965 ISO Rivolta
Jack Diramarian — 1970 Porsche 911
Tim Franklin — 1960 Porsche Custom 356
David Guadagnoli — 1967 Ford GT 40 MKIV
Phil Nguyen — 1997 Nissan Skyline GTR
Alyxzander Prohaska — 1988 Toyota AE86 Corolla
Javier Reyna — 1997 Ferrari F355
Phillip Tieu — 2012 Porsche 911
John Sarkisyan — 1971 Mercedes Benz 600 Pullman
John Sarkisyan — 2019 Tesla Model 3 “300SL”

OFF-ROAD
Bryce Adams — 1972 Chevrolet K5 Blazer
Tyler Adams — 1985 Chevrolet K10
James Amerson — 1946 Dodge Power Wagon
Cody Dabney — 1973 International Scout
Michael Dascoli — 1969 International Scout
Woody Ferrebee — 1966 Ford Bronco
Ron Jones — 1973 VW Thing
Jason Noel — 1959 Ford F100
Garth Redifer — 1974 Ford F250 Crew Cab
Chris Von Ritter — 1968 Ford Bronco

YOUNG GUNS
Tyler Adams — 1972 Chevrolet Blazer
Scott Anderson — 1961 Chevrolet Impala
Christopher Cairo — 1967 Ford Mustang
Cameron Cocalis — 1988 BMW E30 325i
Dustyn Dell — 1969 Chevrolet C10
Thomas Dickerson — 1967 Chevrolet C10
Justin Fields — 1972 Chevrolet C10
Bennett Ford Lisenby — 1968 Ford F250
Roberto Munoz — 1938 Chevrolet Canopy Express
Rockford Smith — 1976 Chevrolet K10

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 12 will be announced in the Battle of the Builders Stage, North Hall (Booth #10168) on Wednesday, Nov. 5, at 3:30 p.m.

Visit www.semashow.com or www.sema.org for more.