DIAMOND BAR, CA (02.11.25) – The Specialty Equipment Market Association (SEMA) is accepting nominations for induction into the SEMA Hall of Fame, the Association’s highest honor, at http://www.sema.org/hof. The SEMA Hall of Fame recognizes outstanding persons in the automotive aftermarket who have enhanced the stature of, or significantly contributed to, the industry and/or Association’s growth.

“SEMA’s Hall of Fame is a tribute to the leaders and changemakers who have propelled the industry forward in extraordinary ways,” said Jose Escobar, SEMA Manager of Recognition Programs. “Each year, we seek to identify new individuals whose vision and accomplishments disrupted the status quo, set new benchmarks for excellence, and left an undeniable mark on the industry’s success.”

Established in 1969, the SEMA Hall of Fame is one of the Association’s longest-standing programs. To date, 180 individuals have been inducted, each exemplifying innovation, leadership, and positive change within the industry. These trailblazers have played a pivotal role in advancing the aftermarket industry through their dedication and passion.

Nominee qualifications include:

• The candidate must have made contributions that extended beyond the local level and reached throughout the national and/or international level.
• The candidate is and/or has been involved in the automotive specialty industry and/or SEMA for a minimum of 10 years, although 15 years is preferred.
• The candidate must have made outstanding contributions toward enhancing technology, professionalism, dignity, and/or general stature and growth of the automotive specialty industry.
• The candidate must have conducted himself/herself with a high degree of integrity both within and outside of the automotive specialty industry.
• The candidate must be at least 50 years of age prior to the SEMA Show during the year of induction or they may be at any age if deceased as long as the nomination is presented at least one year posthumous.

SEMA is also accepting nominees that have been employed by the Association or have served as a contractor and/or vendor of SEMA. In addition to meeting the above qualifications, the nominee must have no less than one year of total separation from SEMA in any and all capacities, arrangements, or relationships.

The 2025 SEMA Hall of Fame inductees will be announced in May and honored during the SEMA Leaders & Legends Gala in July.

Nominations are due by Friday, March 14, at www.sema.org/hof. Questions can be directed to Escobar at josee@sema.org. To view a list of SEMA Hall of Fame Inductees, visit this link.

LIBERTYVILLE, IL (02.11.25) – Turn up the LOUD on every song with CS Series speakers. Delivering speaker gains that bring out more details hidden away in any genre of music – the CS Series of speakers turn up the volume on quality sound and overall loudness.

The CS line of speakers is designed to handle any vocalist, guitar riff, or bass drop powered through them with sharper details and more defined layers of superior audio playback. Featuring Neo-Mylar soft dome tweeters, CS Series speakers deliver clear and LOUD audio balanced through a passive crossover, smooth midrange tones, and midbass frequencies.

Impact-resistant tweeter elements add new details of sound to every song.
Moisture-resistant rubber surrounds create higher bass impact gains so your audio will come alive when it matters the most. Silver Alpha-Cellulose poly cones produce midrange and bass tones while staying lightweight.

Cone/surround utilizes a high-temperature adhesive that assures the cone and surround do not separate in high-power listening sessions. Textured ABS gaskets ensure a ridged linear seal to the mounting surface while braided tinsel leads remain flexible during high-power applications.

An epoxy-infused natural fiber spider allows flexibility throughout rhythms and beats in every song and gives strength during the manufacturing process. A pure copper voice coil / former assembly is innovated with a very thin extrusion as the Kapton is lightweight and efficiently dissipates heat gains.

Ferrite magnet motor creates a strong magnetic field while remaining small enough to fit in nearly every application. The connectors are spade for the best style connection. Take in more of your sound with durability for years!

It’s your sound system – upgrade it with speakers that deliver crisp and sharp playback upon every beat. Take your audio game to the next level of speaker expectations with the CS Series of speakers! LOUDER. CS. SOUND.

Learn more HERE to see the entire line of Crunch CS Series speakers.

DIAMOND BAR, CA (02.09.25) – New research by the Specialty Equipment Market Association (SEMA) sheds light on future and emerging trends impacting the automotive aftermarket, whose annual $337 billion economic impact is a key driver of the American economy.

The annual report delivers critical insights to SEMA’s 7,500 member businesses, which develop, manufacture, and market parts and accessories that improve safety, performance, and comfort for the nation’s automotive enthusiasts.

View the complete report here. Highlights and analysis of the report follow.

Industry and Economic Outlook

What’s Trending

• As we move further from the volatile pandemic era of sales growth spikes and downshifts, we should expect to see a more normal growth rate around 3%-4%, driven by:
  • Increased consumer spending on their vehicles.
  • A jump in sales and revenue expectations as interest rates improve and inflation cools.
  • Investments to diversify supply chains that pay dividends by preserving market stability.
• Challenges emerge from stagnant vehicle costs and interest rates, coupled with consumers fiscally stressed by cost increases for auto insurance and repairs.
  • Motor vehicle insurance jumped 14% for the 12 months preceding October 2024.
  • Costs of motor vehicle repair increase by 7.3% over the same period.
• Tariffs are an X factor and could dramatically increase costs and exert pressure on the automotive aftermarket industry.

SEMA Says
“A whole lot of our consumers took on vehicle projects and modifications during COVID, so you used up some of the demand that might have come a year or two later,” said Gavin Knapp, SEMA Director of Market Research. “Obviously, continuing inflation and high prices have also affected people, and there will be questions going forward about how long that will continue with possible tariffs and things like that. The expectation is we’ll stay at current growth levels in 2025 and then return to our industry’s usual 4%–5% growth rate next year and going forward.”

Vehicle Trends in the U.S.

What’s Trending

• Vehicle prices have stabilized, albeit at elevated levels, meaning continuously climbing inventory could drive down prices.
  • In October 2024, the average transaction price for a new vehicle was $48,117.
• Demand for electric vehicles will stall, with manufacturers adjusting accordingly.
• More cars will be equipped with advanced driver assistance systems (ADAS) and sensors, impacting how vehicle owners interact with their vehicles (including modifications and accessorizing).

SEMA Says
“As of last year, vehicle inventories had been climbing for a while, but there hasn’t been much demand,” noted Matt Byun, SEMA Market Research Manager. “If you keep getting cars on the lot, eventually you’re going to have to start selling them. But the surprise is OEMs aren’t lowering their costs. Instead, they’re scaling back their production a bit.”

Potential Tariff Impacts

What’s Trending

• Tariffs are a looming specter, with the potential to increase costs for OEMs, part manufacturers, and consumers.
• Most of the exposure is likely to small- and mid-sized parts manufacturers, who rely on international supply chains for some of their components and materials.
• Prices for parts affected by tariffs would be more extreme because of supply chains built around imports from Mexico and Canada, both of which are highly integrated into the U.S. auto industry.
• Between 2020-23, prices for parts imported to the U.S. increased 9%, due to higher prices for electrical and electronic equipment.
• Tariffs disproportionately impact businesses that pay upfront for goods and services, with small- and medium-sized companies potentially experiencing cash-flow issues, delayed payments, and reduced capacity and inventory.

SEMA Says
“It’s important to understand how President Donald Trump has historically used tariffs, which he sees as negotiating tools to create leverage against other nations on issues unrelated to trade, like immigration and defense spending,” said Karen Bailey-Chapman, SEMA Senior Vice President-Public & Government Affairs. “Tariffs with big numbers, like 25% or higher, are often introduced by President Trump at the negotiating table, or even publicly, but he also has shown a willingness to withdraw or suspend them when a deal is within reach. As a result, what you see in the headlines does not always materialize.”

Consumer Demographics

What’s Trending

• America is getting older but drivers are increasingly younger.
• There are more licensed drivers under the age of 25 today than there were two decades ago.
• Younger drivers are tapping into the used car market more frequently, due to rises in the cost of new vehicles.
• Young people drive the automotive accessories market and tend to live more enthusiast-oriented lifestyles.
• More than 60% of specialty-equipment sales in 2023 came from accessorizers under the age of 45.

SEMA Says
“If you look at the nation’s demographics, we are getting much, much older, and the 65-plus demographic is getting much larger,” Knapp said. “How that plays for our market is interesting. It keeps more cars on the road because there are more drivers over time. But that older demographic is also a lower-spending segment for our market. They have money but are less likely to wrench on their car.”

Alternative Powertrains and EVs

What’s Trending

• Automaker investments in electric vehicle (EV) powertrains persist, but consumer demands are spurring cuts in EV production.
• EVs continue to be viewed as luxury products, with the high upfront costs outweighing incentives in consumers’ minds.

SEMA Says
“The EV hype has been a bit overblown, and some of the electrification market’s growth has shifted into hybrids,” Knapp explained. “As Toyota Motor Corp. Chairman Akio Toyoda has said, for everything it takes to build one pure EV, you can make 10 hybrids, but it’s still an open question whether hybrids are an interim step or a long-term play.”

ADAS and Autonomous Vehicles

What’s Trending

• While fully self-driving vehicles remain a long way off, ADAS features are becoming increasingly prevalent in Americans’ vehicles.
  • While very few vehicles had automatic emergency braking capabilities in 2015, well over 90% of new vehicles from model year 2023 featured such system.
  • Automatic emergency braking, which was non-existent before 2015, can now be found in more than 67 million vehicles on the road.

View the complete report here. For more information, visit www.sema.org.

DIAMOND BAR, CA (02.07.25) – New research by the Specialty Equipment Market Association (SEMA) sheds light on future and emerging trends impacting the automotive aftermarket, whose annual $337 billion economic impact is a key driver of the American economy.

The annual report delivers critical insights to SEMA’s 7,500 member businesses, which develop, manufacture, and market parts and accessories that improve safety, performance, and comfort for the nation’s automotive enthusiasts.

View the complete report here. Highlights and analysis of the report follow.

Industry and Economic Outlook

What’s Trending

• As we move further from the volatile pandemic era of sales growth spikes and downshifts, we should expect to see a more normal growth rate around 3%-4%, driven by:
  • Increased consumer spending on their vehicles.
  • A jump in sales and revenue expectations as interest rates improve and inflation cools.
  • Investments to diversify supply chains that pay dividends by preserving market stability.
• Challenges emerge from stagnant vehicle costs and interest rates, coupled with consumers fiscally stressed by cost increases for auto insurance and repairs.
  • Motor vehicle insurance jumped 14% for the 12 months preceding October 2024.
  • Costs of motor vehicle repair increase by 7.3% over the same period.
• Tariffs are an X factor and could dramatically increase costs and exert pressure on the automotive aftermarket industry.

SEMA Says
“A whole lot of our consumers took on vehicle projects and modifications during COVID, so you used up some of the demand that might have come a year or two later,” said Gavin Knapp, SEMA Director of Market Research. “Obviously, continuing inflation and high prices have also affected people, and there will be questions going forward about how long that will continue with possible tariffs and things like that. The expectation is we’ll stay at current growth levels in 2025 and then return to our industry’s usual 4%–5% growth rate next year and going forward.”

Vehicle Trends in the U.S.

What’s Trending

• Vehicle prices have stabilized, albeit at elevated levels, meaning continuously climbing inventory could drive down prices.
  • In October 2024, the average transaction price for a new vehicle was $48,117.
• Demand for electric vehicles will stall, with manufacturers adjusting accordingly.
• More cars will be equipped with advanced driver assistance systems (ADAS) and sensors, impacting how vehicle owners interact with their vehicles (including modifications and accessorizing).

SEMA Says
“As of last year, vehicle inventories had been climbing for a while, but there hasn’t been much demand,” noted Matt Byun, SEMA Market Research Manager. “If you keep getting cars on the lot, eventually you’re going to have to start selling them. But the surprise is OEMs aren’t lowering their costs. Instead, they’re scaling back their production a bit.”

Potential Tariff Impacts

What’s Trending

• Tariffs are a looming specter, with the potential to increase costs for OEMs, part manufacturers, and consumers.
• Most of the exposure is likely to small- and mid-sized parts manufacturers, who rely on international supply chains for some of their components and materials.
• Prices for parts affected by tariffs would be more extreme because of supply chains built around imports from Mexico and Canada, both of which are highly integrated into the U.S. auto industry.
• Between 2020-23, prices for parts imported to the U.S. increased 9%, due to higher prices for electrical and electronic equipment.
• Tariffs disproportionately impact businesses that pay upfront for goods and services, with small- and medium-sized companies potentially experiencing cash-flow issues, delayed payments, and reduced capacity and inventory.

SEMA Says
“It’s important to understand how President Donald Trump has historically used tariffs, which he sees as negotiating tools to create leverage against other nations on issues unrelated to trade, like immigration and defense spending,” said Karen Bailey-Chapman, SEMA Senior Vice President-Public & Government Affairs. “Tariffs with big numbers, like 25% or higher, are often introduced by President Trump at the negotiating table, or even publicly, but he also has shown a willingness to withdraw or suspend them when a deal is within reach. As a result, what you see in the headlines does not always materialize.”

Consumer Demographics

What’s Trending

• America is getting older but drivers are increasingly younger.
• There are more licensed drivers under the age of 25 today than there were two decades ago.
• Younger drivers are tapping into the used car market more frequently, due to rises in the cost of new vehicles.
• Young people drive the automotive accessories market and tend to live more enthusiast-oriented lifestyles.
• More than 60% of specialty-equipment sales in 2023 came from accessorizers under the age of 45.

SEMA Says
“If you look at the nation’s demographics, we are getting much, much older, and the 65-plus demographic is getting much larger,” Knapp said. “How that plays for our market is interesting. It keeps more cars on the road because there are more drivers over time. But that older demographic is also a lower-spending segment for our market. They have money but are less likely to wrench on their car.”

Alternative Powertrains and EVs

What’s Trending

• Automaker investments in electric vehicle (EV) powertrains persist, but consumer demands are spurring cuts in EV production.
• EVs continue to be viewed as luxury products, with the high upfront costs outweighing incentives in consumers’ minds.

SEMA Says
“The EV hype has been a bit overblown, and some of the electrification market’s growth has shifted into hybrids,” Knapp explained. “As Toyota Motor Corp. Chairman Akio Toyoda has said, for everything it takes to build one pure EV, you can make 10 hybrids, but it’s still an open question whether hybrids are an interim step or a long-term play.”

ADAS and Autonomous Vehicles

What’s Trending

• While fully self-driving vehicles remain a long way off, ADAS features are becoming increasingly prevalent in Americans’ vehicles.
  • While very few vehicles had automatic emergency braking capabilities in 2015, well over 90% of new vehicles from model year 2023 featured such system.
  • Automatic emergency braking, which was non-existent before 2015, can now be found in more than 67 million vehicles on the road.

View the complete report here. For more information, visit www.sema.org.

LIBERTYVILLE, IL (02.07.25) – Hifonics HEW shallow subwoofers set the bar with harder bass delivery that brings LOUD SOUND with deep lows. Designed for the audio enthusiast who demands nothing, but the best, ALL-NEW Hifonics HEW shallow subwoofers combine unmatched power, precision, and durability, offering an immersive bass-hitting experience felt like never before. Get ready to hear more bass where you need it the most with shallow subwoofer performance innovated through POWER FROM THE GODS.

ABOUT THE HIFONICS HEW SHALLOW SUBWOOFER LINE

Bringing a BIGGER PUNCH in your bass game – HEW shallow subwoofers bring out more from your sound. The entire line of ALL-NEW HEW shallow subwoofers includes 12-inch (HEW12D4S), 10-inch (HEW10D4S), and 8-inch (HEW8D4S) Ohm DVC shallow subwoofer sizes. Featuring vented aluminum former and butyl surround — there’s only less than 3 inches of mounting depth into your car audio install/setup – making every Hifonics HEW shallow subwoofer installation easy and simple.

Stainless Push & Insert feature secure electrical connections with a high-end fit and finish as UV-treated, Butyl rubber surround resists sun-fading and remains flexible during high power applications and listening sessions. Polyester and cotton-blended spider resists softening and sagging over time so you can enjoy many years of harder- hitting HEW bass performance. A stamped steel frame/venting allows for additional strength during high-volume bass passages to avoid flex in the frame – extending the life of Hifonics HEW shallow subwoofers.

Durability and performance are at the heart of these ALL-NEW Hifonics HEW shallow subwoofer designs. With a completely rugged construction that includes heavy-duty materials and advanced cooling systems, these subwoofers are built to withstand the rigors of high-volume play and bass impact without compromising performance. Hifonics HEW shallow subwoofers are crafted with innovative precision, featuring a unique cone design and high-excursion capabilities that ensure accurate sound reproduction with more consistent bass details.

Brian Sherman, Vice President of Product and Marketing, said, “Hifonics HEW shallow subwoofers are constructed to last and provide consistent and dependable bass gains that bring out more to every song. I am excited to see the flexibility that these shallow subwoofers bring into every Hifonics car audio installation and setup.”

Alden Stiefel, President of Maxxsonics, said, “We are excited to be offering this new line of Hifonics HEW shallow subwoofers that feature incredible bass performance and reliability into every vehicle installation or setup. The HEW shallow subwoofer series will redefine your expectation for even the tightest subwoofer installations and will bring your audio gains to life with heavier bass impact.”

Hifonics HEW shallow subwoofers ARE HERE! Please make sure to contact your sales representative or customer service at 847-540-7700 immediately to secure your order.

Full line details are available on the Hifonics website at https://hifonics.com/.

CERRITOS, CA (02.06.25) – SoundSkins Global, a leading innovator in high-performance sound dampening and insulation solutions for the 12V and automotive industries, is proud to announce OPUS Marketing Group as its new sales representative firm for the Mid-Atlantic region. This strategic partnership will expand SoundSkins’ reach and strengthen its presence across key markets, including New Jersey, South East Pennsylvania, Delaware, Maryland, Virginia, and Washington, D.C.

OPUS Marketing Group brings decades of expertise in 12V, mobile electronics, and automotive aftermarket sales, providing top-tier representation for premium brands. Their extensive network and deep industry knowledge align perfectly with SoundSkins’ mission to deliver best-in-class soundproofing solutions to retailers, installers, and distributors throughout the region.

“We are excited to partner with OPUS Marketing Group to continue growing the SoundSkins brand in the Mid-Atlantic market,” said Dennis Garcia, COO at SoundSkins Global. “Their proven track record in the 12V industry and commitment to excellence make them the ideal partner to support our expansion efforts and enhance dealer relationships in this key territory.”

With this new collaboration, SoundSkins Global will leverage OPUS Marketing Group’s expertise to streamline dealer support, improve product accessibility, and drive brand awareness across the Mid-Atlantic region.

For more information about SoundSkins Global and its product lineup, visit www.soundskinsglobal.com.

NEW YORK, NY (03.06.25) – SiriusXM announced its extensive programming plans for Super Bowl LIX Week – February 3-9 – in New Orleans, Louisiana. SiriusXM listeners will have access to multiple broadcasts of the game, a dedicated Super Bowl pop-up channel and special exclusive sports and entertainment programming live from Media Row in The Big Easy.

On Super Bowl Sunday, February 9 (6:30 pm ET), SiriusXM will offer multiple live broadcasts of Super Bowl LIX from Caesars Superdome. Listeners can tune in to the team broadcasts from the Kansas City Chiefs and the Philadelphia Eagles, the Westwood One national radio broadcast and a Spanish-language broadcast. Channels can be found at SiriusXM.com/NFLschedule.

Super Bowl game broadcasts – as well as SiriusXM programming airing throughout Super Bowl Week – are available to subscribers in SiriusXM-enabled vehicles and on the SiriusXM app.

During the Apple Music Super Bowl LIX Halftime Show, SiriusXM will offer listeners the broadcast of the on-field musical performance by Kendrick Lamar. Listeners can hear it live on Hip-Hop Nation (SiriusXM 44) and Super Bowl LIX Radio (SiriusXM 106).

SiriusXM’s 24/7 NFL channel – SiriusXM NFL Radio (SiriusXM 88) – will broadcast live from Media Row at the New Orleans Convention Center each day of Super Bowl Week. SiriusXM NFL Radio hosts in New Orleans will include Rich Gannon, Alex Smith, Jim Miller, Pat Kirwan, Kirk Morrison, Solomon Wilcots, Patrick Peterson, Ed McCaffrey, Max Starks, Tim Brown, Amber Theoharis and Bruce Murray.

Listeners will also get live coverage of special Super Bowl Week events including Super Bowl LIX Opening Night tonight Feb. 3, the announcement of the Pro Football Hall of Fame Class of 2025 on Feb. 6, and live postgame coverage from the stadium after the Super Bowl. Also on Feb. 6, SiriusXM NFL Radio will have live interviews from the red carpet before the annual NFL Honors event that salutes the top performers of the 2024 season, including the Walter Payton NFL Man of the Year presented by Nationwide, the AP Most Valuable Player and AP Coach of the Year.

Super Bowl LIX Radio launches as a special week-long pop-up channel on Monday, Feb. 3 on SiriusXM channel 106 and on the SiriusXM app. The channel will be hosted by former NFL running back and Louisiana native Jacob Hester. Hester, who is also a host for the SiriusXM College Sports Radio channel, will conduct interviews with players and personalities throughout the week, and highlight the many aspects of Super Bowl Week for listeners around the country, from the game to the Super Bowl city’s unique culture, food, music and more. The channel will also be a source for fans who want info on the NFL activities happening in New Orleans and game day specifics on transportation, stadium security and more. Super Bowl LIX Radio’s daily show, “Super Bowl Drive,” will also be available on the NFL One Pass app throughout Super Bowl Week for users in New Orleans.

SiriusXM’s Mad Dog Sports Radio channel, headlined by Radio Hall of Famer Christopher “Mad Dog” Russo, will broadcast live from SiriusXM’s Media Row set at the New Orleans Convention Center throughout the week, featuring shows hosted by Russo, Damon Amendolara, Mike Babchik, Adam Schein, Michelle Beadle, Cody Decker and Steve Torre.

In addition to its sports channels, SiriusXM brings an exciting lineup of entertainment and talk programming to New Orleans for Super Bowl Week:

Sports Illustrated Swimsuit Models Camille Kostek, Christen Goff, Jena Sims, Katie Austin and Brooks Nader will host a special SiriusXM broadcast on Media Row on Friday at 10 am ET/9 am CT that will feature special guests. The show will air on Super Bowl LIX Radio that night at 7 pm ET/6 pm CT.
Nikki and Brie Garcia will host a Super Bowl Week episode of their SiriusXM podcast, “The Nikki & Brie Show,” on Media Row on Friday at 1 pm ET/noon CT.

“This Is Happening with Mark Zito and Ryan Sampson,” on SiriusXM Faction Talk (SiriusXM 103), will originate from Media Row throughout the week.

Jacob Hester will also host his college sports show, “Off Campus,” heard on SiriusXM College Sports Radio (SiriusXM 84), from Media Row weekdays at 3 pm ET/2 pm CT.

The SiriusXM Fantasy Sports Radio show “Fantasy Life,” hosted by Kendall Valenzuela and Adam Ronis, will air live from Media Row each weekday at 1 pm ET/noon CT (SiriusXM 87).

Adam Schein will host his VSiN show from the SiriusXM set on Media Row each weekday at 3 pm ET/2 pm CT (SiriusXM 158).

On SportsGrid Radio (SiriusXM 159), “Ferrall Coast to Coast,” hosted by Scott Ferrall, will air from SiriusXM’s Media Row set each weekday at 3 pm ET/2 pm CT.

Additionally, SiriusXM announced last month that 10-time GRAMMY award winning singer, songwriter and musician Chris Stapleton will perform an exclusive concert on February 6 at The Fillmore in New Orleans. The country superstar will perform songs from across his acclaimed catalogue, including his latest album, the Grammy-nominated Higher. The performance will air on SiriusXM’s Chris Stapleton Radio (SiriusXM 63), an exclusive channel curated and presented by Stapleton and his band. Pandora listeners can access the Chris Stapleton Radio station HERE.

Visit siriusxm.com for more.

DAYTONA BEACH, FL (02.05.25) – Produced for more than two decades, Jeep Beach is a very well-attended event, held each year at the end of April. Jeep Beach is a 10-day, citywide event that draws over 250,000 revelers to Daytona Beach from the entire Eastern Region and beyond, even with some international visitors. Jeep Beach is an event of dynamic proportion, catering to affluent enthusiasts. The Mobile Electronics Industry should take notice.

The Main Event on Friday and Saturday, April 25th – 26th hosts more than 200 vendors on display and packs the infield of the Daytona International Speedway with 110,000+ spectators over the two days. Hundreds of vendors sell and can even install their goods in the NASCAR garages. Several Mobile Electronics brands already participate, making impressions to all revelers. The Mobile Electronics Industry should take notice.

JB is a family-friendly event with a plethora of activities that keeps them there all day. Spectators watch participants in their Jeeps traverse an obstacle course climbing “mountains” of dirt built some 20’ high testing their skills. JB also makes a mini obstacle course for kids driving “Power Wheel” Jeeps, perhaps their first driving experience; fun to watch.

Paul Papadeas of Soundcrafters South Daytona, FL commented, “As an industry veteran, and the producer of the Spring Break Nationals for 32 years, this is a no-miss opportunity to join the Main Event at a most reasonable rate. Jeep Beach is a 501 (C3) charitable organization having donated over $4.5 million to date to Local and National Charities.”

Visit: Jeepbeach.com for more.

For Vendor information contact: vendors@jeepbeach.com to apply and reserve booth space.

Thanks to Paul Papadeas for supplying content for this article.

FRESNO, CA (02.05.25) – Del Ellis, a respected and highly acclaimed figure in the mobile electronics industry, is announcing his return after a seven-year absence due to personal tragedy and health challenges. Prior to his time away, Ellis’s work with Del Ellis International was instrumental in the success of numerous retailers and installers, including training and mentoring 13 Retailers of the Year, 7 Installers of the Year (focused on business skills and strategies, not installation expertise), and countless top-performing businesses recognized as Top 12 and Top 50 Retailers of the Year. Now, Ellis is back with renewed passion and a commitment to empowering individuals and businesses within the mobile electronics sector.

During his time away, Ellis focused on personal healing and recovery. Now, he is eager to share his accumulated wisdom and experience to help others thrive. Del Ellis International will offer a comprehensive suite of services, building on his proven track record of success, including:

• Leadership Development: Cultivating effective leadership skills to drive team success, drawing on years of experience developing award-winning teams.
• Coaching & Mentoring: Personalized guidance to unlock individual potential and achieve career goals, leveraging his expertise in identifying and nurturing talent.
• Business Consulting: Strategic advice to optimize business operations and maximize profitability, informed by his deep understanding of what drives success in the mobile electronics industry.
• Sales Training: Proven techniques to enhance sales performance and build lasting customer relationships, honed through years of training top-performing sales teams.

These services are designed to address the specific needs of individuals and businesses at all levels within the mobile electronics industry. Ellis’s deep understanding of the industry, his proven track record of success, coupled with his personal journey, provides him with a unique perspective and a powerful ability to connect with and inspire others.

“I’m incredibly excited to be back and to once again contribute to this industry that I love,” says Del Ellis. “My experiences over the past seven years have given me a renewed appreciation for the importance of support, resilience, and personal growth. I’m committed to sharing what I’ve learned, building on my past successes in helping businesses achieve top-tier performance, to help others achieve their full potential.”

To make his expertise accessible to a wider audience, Ellis is launching a series of affordable online meetings. These sessions will provide valuable insights and practical strategies for improving skills and achieving success in the mobile electronics industry. Details about the online meeting schedule and pricing will be announced soon.

Contact:
Del Ellis
1 (855) 743-5787
Del@DelEllisIntl.com

CAMARILLO, CA (02.04.25) – SSV Works is proud to announce the launch of Sierra6, the latest innovation under its SWITCH Works brand. This revolutionary Plug-&-Play 6-Output, 3-Rocker Solid-State Smart Switch System is designed to deliver unparalleled functionality, style, and ease of use for UTV enthusiasts looking to power up their accessories like never before.

With the Sierra6, less is more. By condensing 6 outputs into just 3 rockers, each capable of controlling two accessories, the Sierra6 dramatically reduces the number of switches needed while maintaining full control over your 12v accessories. Whether you’re running rock lights, a powerful light bar, or other accessories, the Sierra6 can handle it all-efficiently.

Key Features of Sierra6:
• 6 Outputs, 3 Rockers: Control up to 6 accessories with just 3 rockers, saving space and simplifying your setup.
• Impressive Power Handling: Delivers a total of 120 amps of power. Two outputs handle up to 30 amps each, while the remaining four manage 25 amps each-ideal for even the most power-hungry accessories.
• Customizable Look: Say goodbye to stickers! The Sierra6 includes 40 Quick-Insert icons and vibrant RGB backlighting for personalized button styles to match your ride.
• Smart Functionality: Easily program each button with modes like Flash, Strobe, Latch, Latch/Hold to Strobe, and Momentary, and choose between battery or accessory trigger modes for ultimate versatility.
• Simplified Installation: No fuses or relays needed. The solid-state design requires only power and ground connections, eliminating the hassle of complicated wiring setups. Sierra6 handles surges, open circuits, and short circuits automatically.
• Durable & Reliable: Backed by a 2-Year Limited Warranty against manufacturer defects, and with a patent-pending design, the Sierra6 is built to last.

“We’re thrilled to introduce the Sierra6 to the off-road community,” said Kelson, Marketing Director at SSV Works. “Building on the success of the Alpha12, the Sierra6 represents the next evolution in smart switch systems. It’s sleek, powerful, and incredibly easy to install-making it the perfect solution for UTV owners who want to enhance their ride with minimal hassle and maximum performance.”

Whether you’re outfitting your UTV with lights, audio systems, or any other accessories, the Sierra6 delivers the ultimate in power, control, and customization. It’s time to make the SWITCH to smarter power management.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.