CHICAGO, IL (03.19.25) – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 2008, is proud to announce expanded and updated compatibility with added SKUs for the SmartKey Starter® Remote Start for Mercedes Benz. Now shipping, the plug and play system is available for select models* from 2017-2024.

“Our SmartKey Starter® Remote Start utilizes industry leading automotive hardware and firmware, ensuring a seamless solution that does not disrupt the integrity of the vehicle, keeping warranties intact,” explained Dan Ruby, owner, Mid City Engineering. “It works with the factory key fob out of the box while interfacing with Compustar Drone and Directed Smart Start smart phone control interfaces and RF remotes for extended range (AM remotes not supported). It also automatically turns on heated seats based on programmable outside temperature and automatically turns on the rear defroster at 32 degrees F outside temperature.”

The SmartKey Starter® Remote Start for Mercedes Benz also utilizes user-friendly programmability from steering wheel controls, providing adjustability options such as run time, number of starts, heated seat temperature threshold, and light flashes. An anti-theft / anti-carjacking feature is also included (Compustar Drone required to operate feature), and by pressing the AUX1 button on the phone app, the vehicle will shut down at 0 MPH.

A popular add-on that simply plugs directly into the SmartKey Starter is DAS II Compustar sensor integration that adds shock, tilt, glass break, and tow sensing as a plug & play alarm upgrade.

*Mercedes Benz compatible models (SKU SKSNG167):
• A Class 2020-2023
• B Class 2020+ (coming soon)
• CLA 2020-2024
• GLE 2020-2024 (NON 48V systems only)
• GLA 2020-2024
• GLS, 2020+ (coming soon)

*Mercedes Benz compatible models (SKU SKSNG213):
• E Class 2017-2023 (‘22+ requires USB programmer, call for details)
• CLS 2020-2023 (‘22+ requires USB programmer, call for details)
• G Wagon 2019-2024
• GLC 2020-2022
• C Class 2019-2021
• S Class 2018-2020

Additional information for both SKUs:
• Professional installation is recommended
• An extra key is required for these SmartKey Starters®
• Compatibility not confirmed for hybrid vehicles
• Purchase SmartKey Starter® by itself, or with Compustar Drone for smartphone control

For more information and pricing, please visit www.midcityengineerinig.com, email sales@midcityengineering.com, or call (312) 421-1114;

MESA, AZ (03.17.25) – The 2024 SkillsUSA-Mobile Electronics Installation champions will be attending MasterTech Expo. The top three finalists in each division received free registration, complimentary from Mobile Solutions, as part of their prize package

Tanner Todd, of Missouri, was the gold medal champion for secondary/college students, and says he is excited to learn new things and meet new people. When asked what he was looking forward to the most he said, “Radar and laser defense class would be cool.”  

The champions will be chaperoned by SkillsUSA national technical chair Chris Jack, co-chair Bryan Gary, and tech committee member Scott Dilbeck. They will also be attending MasterTech to promote the 2025 Mobile Electronics Installation Competition, which takes place in Atlanta June 23-27. Expo attendees are encouraged to visit the SkillsUSA booth and learn about how they can support the continued success of this program. 

“We are very proud of these young people that earn the privilege to compete at the national level. They truly are the future of our industry,” said Bryan Gary. “The success of this program depends on the support of our mobile electronics community.”

Vendors, retailers, and individuals that would like to donate to the 2025 NLSC are encouraged to reach out to Chris Jack at 310-866-2454, cjackskillsusa@yahoo.com or Bryan Gary at 806-922-1822 bwgary@msn.com. 

CARLSBAD, CA (03.13.25) – Bowers & Wilkins, the renowned high-end audio brand, together with luxury supercar maker and Formula 1 team McLaren, today announce an extension to their strategic long-term multi-year partnership which sees Bowers & Wilkins become Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.

This new partnership chapter continues the decade-long collaboration between McLaren Automotive and Bowers & Wilkins. Since 2015, Bowers & Wilkins has been a partner in the development of high-performance audio systems for McLaren supercars, bringing cutting-edge sound performance. Bowers & Wilkins’ relentless pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing. McLaren’s own unrelenting approach was born of visionary founder Bruce McLaren’s desire to design and build the world’s most accomplished racing cars. Both brands’ determination to exceed the limits of what is possible is evident in their respective approaches to performance and design excellence.

The McLaren Automotive partnership is built on firm technical foundations. Bowers & Wilkins’ revered engineering team work closely with counterparts at McLaren Automotive to create and optimise the audio system found in the company’s supercars, including the recently announced McLaren W1. The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fibre architecture, utilising the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team and only 30 miles away from the McLaren Technology Centre.

“Exceptional audio performance is key to further enriching the engagement of a McLaren. Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand.” Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive.

By extending the partnership into the McLaren Formula 1 Team, the brands are further highlighting the depth of their relationship. Building on a successful award-winning range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, new projects are in development to further appeal to the Formula 1 team’s substantial global fanbase.

Additionally, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season.

“We’re delighted to welcome Bowers & Wilkins to McLaren Racing, building on their partnership with McLaren Automotive. Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together.” Nick Martin, Co-Chief Commercial Officer, McLaren Racing

Speaking on behalf of Bowers & Wilkins, Tom Henderson, Marketing Director for Licensing and Partnerships, said: “We are delighted to continue and build upon our highly successful car audio development programme as well as continuing to explore co-branded product opportunities, building on the success of the Px8 McLaren Edition and Zeppelin McLaren Edition with products and storytelling that connect us to the exciting world of McLaren Racing.”

Learn more at www.bowerswilkins.com.

MIAMI, FL (03.13.25) – Elevate your audio system with the TXX-BDX-15, a high-performance 15-inch competition subwoofer designed for superior sound quality and durability. Featuring three powerful magnets for increased power handling and enhanced voice coil ventilation, this subwoofer ensures optimal performance under extreme conditions.

With a peak power of 4,000 watts and 2,000 watts RMS, it delivers deep, distortion-free bass. The aluminum basket, ultra-stiff PP dust cap, and black stitched surround provide exceptional durability, while the multi-connect terminals allow for easy wiring in parallel or series configurations.

The TXX-BDX-15Features include

• Peak Power: 4,000 Watts | RMS Power: 2,000 Watts
• Impedance: Dual 4-Ohm and 2-Ohm configurations available
• Magnet System: Three-magnet design for increased power handling (375 Oz)
• Voice Coil: 3″ 4-layer high-temperature black aluminum (BASV) voice coil with enhanced ventilation
• Frequency Response: 28Hz – 1,100Hz
• Sensitivity: 87dB
• Aluminum Basket: Powder-coated black for durability and optimal sound quality
• Cone & Surround: Thick, non-press paper cone with a sand-blasted finish and reinforced black stitching surround
• Vented Holes on T-Yoke: Improved heat dissipation for better performance
• Patent Pipe Multi-Connect Terminals: Simplifies wiring in parallel or series configurations
• Mounting Depth: 9-1/2″ (242mm)

Elevate your customer’s audio systems with the new Audiopipe TXX-BDX-15.

Visit audiopipe.com for more.

GAHANNA, OH (03.12.25) – As IASCA prepares for the competition season a Sound Quality judges training was held this past weekend at Genesis Audio in Gahanna, OH. “A new group of participants have started their mentorship with IASCA to become sound quality judges” Travis Chin, IASCA President stated.

The 2-Day course covered rules and scoring and ended with over 20 area competitors bringing competition vehicles to the SQ event so that trainees could try out their new skills.

John Senters, Genesis Audio owner and long-time competitor, orchestrated the event with store staff members. “We had a dozen enthusiasts on site for the training session. On Day-1 in one of our sound rooms we covered the basic IASCA judging rules and fielded questions from audience members about the vehicle judging process. On Day-2 we were outside on our grounds completing IASCA judging steps in the vehicles of area enthusiasts” Senters related.

Continuing “Everyone site was very interested on in-vehicle Sound Quality. Over the two days we were able to spend in-person with everyone during time for food and conversations. The SQ enthusiasts are a community who enjoy the best in-vehicle music and Sound Quality.

Genesis Audio sells both home and car products. Senters himself is is a longtime competitor on the IASCA circuit. Recently he traveled to the Tampa for the Florida International Audio Expo focused on home audiophiles. At the event IASCA once again had a presence outside to showcase in-vehicle Sound Quality.

Concluding Senters related “The Sound Quality community really includes home and car audio enthusiasts. Inviting home enthusiasts out audition car really opened some eyes for sound quality on the road.”

“IASCA would like to thank John, Genesis Audio and for hosting the judges training event” Chin added.

Visit https://genesisaudio.com/

JASPER, IN (03.12.25) – Meyer Distributing, Inc. announces the addition of its Midland, TX crossdock. The crossdock will have a direct feed from Meyer’s Arlington, TX distribution hub, which houses one of the largest inventories of automotive accessories, crash and collision, 4×4/Off-Road, and RV parts in the region.

“Meyer holds deep inventory on all the products you need to service the patch,” states Gary Filipski, Meyer’s Sales Manager for the Southwest U.S. “We’ve got you covered from front to rear end protection and everything in between—tanks, pumps, toolboxes, headache racks, and much more—all ready for next day installation! Give us a call today at 1.800.MEYERUSA (800.639.3787)!”

“The Midland, TX dock is part of a broader West Texas rollout to beef up our logistics network,” states Jeff Braun, CEO of Meyer. “We’ll have increased daily truck capacity significantly for the Midland/Odessa region for very large, commercial orders while expanding deliveries more broadly to rural West Texas reaching as far as Pecos, Fort Stockton, Sonora, Mason, Brady and other smaller market towns that aren’t getting affordable truck service.”

Visit meyerdistributing.com for more.

March 10, 2025 – Oklahoma City, OK – DD AUDIO®, a manufacturer of high-quality mobile audio products is proud to introduce the MC-106b, 6.5″ loaded tower marine cans. The MC-106b cans are light weight, compact, high output, wide bandwidth water-resistant speakers designed for outdoor use in harsh environments. Each component of the design was engineered to optimize the performance and durability. Aesthetically, the speakers are enhanced with remote controlled multifunction RGB LEDs in the grill and rear logo panels. The reinforced ABS injected cabinet comes with an integrated metal clamp featuring 45 degree locking tilt for secure and long lasting mountability.

Sound quality of the MCs was a priority in the design process where DD AUDIO opted for premium parts to be used. The 6.5” midwoofer cone is an injected molded poly composite. Selected for being light weight yet highly rigid, this poly composite material is internally dampened to yield an optimal combination of high output and smooth midrange response. The motor system uses a large OD for high magnetic flux to high overall efficiency and control. The 25mm dome tweeter also uses an oversized motor to play at high levels without strain.

The MC-106b 6.5s are tuned for full, rich sound belying their compact size. High efficiency design requirements enable high output on modest amplifier power while the overall light weight prevents the system from being too top heavy.

Check out the 6.5 inch MC-106b Loaded Tower Marine Cans today, and be sure to take a look at all the latest Adventure Ready products from DD AUDIO

Tampa, FL – [March 7, 2025] – Atom Sales, a new manufacturer’s representative firm specializing in the 12-volt industry, is proud to announce its official launch. Headquartered in Tampa, FL, Atom Sales is dedicated to supporting manufacturers and dealers throughout the Florida market with best-in-class sales support, strategic marketing, and unmatched industry expertise.

Atom Sales is led by a team of seasoned professionals with decades of experience in the 12-volt industry. John Yodzis serves as Rep Principal, offering a wealth of experience in sales strategy and relationship building. Dave Elkin, as Senior Vice President, brings a deep understanding of the market and a passion for connecting brands with dealers. Mike Barcia, as Territory Manager, will provide hands-on support and guidance to dealers across Florida. Ron Staelens, in a Dealer Support role, will be a key resource for assisting dealers with their needs and ensuring seamless communication.

“With Atom Sales, we’re creating a fresh, high-energy approach to sales representation in the 12-volt space,” said John Yodzis, Rep Principal of Atom Sales. “Our goal is to be a true partner to both manufacturers and dealers, helping them navigate the evolving market with expert insights and strong relationships.”

Senior Vice President Dave Elkin added, “Florida is a thriving and diverse market for the 12-volt industry, and we see an incredible opportunity to drive growth for our partners. At Atom Sales, we’re committed to delivering top-level service, innovative solutions, and a results-driven approach. ”

Since July 2024, Atom Sales has represented a select group of leading 12-volt manufacturers, providing tailored sales strategies, product training, and market insights to maximize success for their partners. Currently, Atom Sales represents JVC, Memphis Audio, Limitless Lithium and Lucas Lighting. The firm is positioned to be a trusted resource for manufacturers looking to strengthen their presence in Florida and for dealers seeking the best in product representation and support.
For more information about Atom Sales and its services, please visit https://atomsalesfl.com/ or call 1-800-627-2810.

Join the Snake Pit Training Team for an exclusive walkthrough of the NEW 2025 VIPER® and AVITAL® product lines.

What You’ll Learn:

Cutting-Edge Firmware Solutions: Discover industry-first advancements that redefine performance and reliability.

New Hardware Innovations: Explore both analog and digital technologies designed to expand your installation capabilities.

Expanded T-Harness Coverage: Learn how to streamline installations with enhanced compatibility.

Expert Installation Tips: Gain valuable techniques to maximize efficiency and ensure success.

Don’t miss this opportunity to stay ahead with the most recognized names in vehicle security and remote start solutions!

Training 2: March 6th @ 8PM EST / 5PM PST

Join Training 4-6

Phoenix, AZ. – March 5, 2025. – MTX, a MiTek Electronics and Communications company, is gearing up for an exciting presence at MasterTech Expo 2025, taking place March 20-23 in Mesa, AZ. Known for pushing the boundaries of car audio, MTX will be showcasing new products, offering exclusive sneak peeks at upcoming innovations, and hosting exciting giveaways for attendees.

MTX is also proud to be a sponsor of the Clean Wire Challenge, a competition that highlights expert-level wiring techniques and craftsmanship. As a brand deeply rooted in high-performance audio solutions, MTX recognizes the importance of precision installation and is excited to support this challenge at MasterTech Expo.

“MasterTech Expo is the perfect place to connect with industry professionals, showcase our latest advancements, and celebrate the art of installation,” said Jason Fickas, VP of MTX.

“We can’t wait to share what’s next for MTX and engage with the talented professionals who make this industry thrive.”

Attendees can visit MTX at Booths 604 and 605 for a firsthand look at cutting-edge car audio technology, expert insights, and exclusive product previews. Whether you’re an installer, dealer, or audio enthusiast, this is your chance to experience MTX innovation up close.

For more information about MasterTech Expo 2025 and to register, visit
www.mastertechexpo.com.