Industry

New Lightbars from Heise by Metra Electronics

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HOLLY HILL, FL (10.21.2019) – Heise LED Lighting by Metra Electronics will introduce four new styles of automotive LED lightbars at the 2019 SEMA Show. To fit more bumpers, tight spaces and hidden applications in vehicles, Heise is unveiling a new 20-inch single-row Edgeless Slimline Lightbar with a clean, modern look, free of screws in the front view. A 22-inch Dual-Row Heated Lightbar with 40 high-output LEDs will also join the brand’s lightbar lineup, designed with a heating element to automatically melt the frost on snowy days. Additionally, Heise will have a new High Output Dual-Row Side Light Series and a High Output Dual-Row Lightbar Series in multiple lengths that offer even brighter off-road lighting solutions with more illumination.

20-Inch Edgeless Slimline Lightbar
Heise offers a clean, seamless look that blends with any vehicle with their new Edgeless Slimline Lightbar, available in a 20-inch size to fit many aftermarket bumper installations. The Edgeless Slimline lightbar offers an 8-degree spot beam pattern that is more focused than previous models with a higher 5,309 lumen output. A modern streamlined appearance is void of the traditional look of screws on the front of the lightbar. This style doesn’t sacrifice its durability or IP rating, as it features Heise’s proprietary torture-tested heavy-duty construction with a virtually unbreakable polycarbonate lens and integrated-epoxy encapsulated electronics. It is rated IP67 with a military breather port that allows moisture to escape.

HE-TSL20 Product Specifications:
• Length: 20”
• Wattage: 64W
• Raw Lumens: 5309 lm
• Current Consumption @ 13.8V: 5.33A

22-Inch High Output Dual-Row Heated Lightbar
Fight the frost with Heise’s new 22-inch high-output heated lightbar. The heating element will activate below 41°F to assist with defrosting and de-icing of the lightbar and will automatically shut off when the temperature reaches 41°F or higher. This lightbar is torture-tested and IP67 rated to withstand the worst environments and has 120 watts with 10,800 lumens of light. It is designed with integrated advanced thermal management and a military breather port that allows moisture to escape and prevents fogging while defrosting the surface of the light for added visibility during snow season. This powerful lightbar is constructed with integrated-epoxy encapsulated electronics, a virtually unbreakable polycarbonate lens and die-cast aluminum housing. The hybrid 90-degree flood beam pattern offers a wide angle of illumination while the 8-degree spot beam provides intense light in the center flanked by the wide beam for extra coverage.

HE-HDRH22 Product Specifications:
• Length: 22”
• Wattage: 120W
• Raw Lumens: 10,800 lm
• Current Consumption @ 13.8V: 8.27A

High Output Dual-Row with Side Light Series
New Dual-Row Lightbars with Side Lights are designed to provide even more coverage to illuminate the road ahead and all around the vehicle. This new series is available in three different lengths and features a set of diffused LED end caps on both sides of the bar that produce a 240-degree field of light. A high output of illumination ensures that one lightbar will provide more than enough coverage for dark nights. This series is constructed with Heise’s signature torture-tested design, a military breather port and is rated IP67 to withstand the worst environments.

HE-HDRS Series Products Specifications:
• Lengths: 9.2”, 15.2” and 23.2” (HE-HDRS8, HE-HDRS14, HE-HDRS22)
• Wattage: 48W, 84W and 132W
• Raw Lumens: 4,760 lm, 8,000 lm and 12,300 lm
• Current Consumption @ 13.8V: 3.58A, 5.58A and 9.58A

High Output Dual-Row Lightbar Series
 Heise is going brighter than ever with an even higher output lightbar series that produces more lumens than their existing dual-row series. These powerful lightbars are engineered with integrated-epoxy encapsulated electronics, a virtually unbreakable polycarbonate lens, a military breather port and die-cast aluminum housing. They have been torture-tested and are IP67 rated to withstand the worst environments and are available in lengths from 8 to 50 inches. The hybrid 90-degree flood beam pattern offers a wide angle of illumination while the 8-degree spot beam provides intense light in the center flanked by the wide beam for extra coverage.

HE-HDR Series Products Specifications:
• Length: 8”, 14”, 22”, 32”, 42” and 50” (HE-HDR8, HE-HDR14, HE-HDR22, HE-HDR32, HE-HDR42, HE-HDR50)
• Wattage: 36W, 72W, 120W, 180W, 240W and 288W
• Raw Lumens: 3,240 lm, 6,480 lm, 10,800 lm, 16,200 lm, 21,600 lm and 25,920 lm
• Current Consumption @ 13.8V: 2.26A, 4.5A, 4.52A, 4.52A, 16.5A, 8.8A and 18.1A

Metra Electronics will showcase these new products at the SEMA Show in Las Vegas from November 5th – 8th at booth 37017 in the South Hall Upper Level with their off-road, truck and powersports products. They will also be at Metra’s main booth 11639 in the North Hall. Visit HeiseLED.com for additional product information and to see the new full-line catalog, available on opening day of the SEMA Show.

Visit metraonline.com for more.

See PowerBass in the North Hall Booth 11971 at SEMA 2019

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ONTARIO, CA (10.18.2019) – PowerBass XL-1250 the Evolution in SoundBar Technology

PowerBass will present their newest innovation with the new XL-1250 Soundbar at the 2019 SEMA Show. Through countless hours of in field research and testing, PowerBass has developed the XL-1250 with advanced tuning techniques ensuring the best sound possible in the world of PowerSports Soundbars packed into our unique 12 speaker 500W design complete with active subwoofers to provide extended low frequency response for a truly complete sound experience. Like all of the previous models, the XL-1250 is bluetooth ready and comes complete with 3.5mm aux input and a new 2 Volt Full Range 3.5mm aux output, perfect for feeding signal to multiple sound bars or additional amplifiers.

Be sure to stop by the booth and talk with on site staff about the new XL-1250 and the company’s entire line up Mobile, PowerSports, and Marine audio products.

*Note that the XL-1250 Sound bar will be on display only, PowerBass will begin its pre-order process JAN 2020 for Spring delivery.

DISCOVER MORE AT SEMA 2019

Discover more at SEMA 2019 with a complete line tour of PowerBass’ award winning products. PowerBass will be expanding upon its success in powersports and will be unveiling some of the new items coming soon like their new Powersports and Marine Media Centers the MC100 and MC200, as well as the newest additions in 2019 the PS-200 motorcycle pod speakers and all of their products designed for the most extreme environments.

The PowerBass OE Series is expanding and the company will be showcasing some of the upcoming fitments such as GM, Nissan and Honda, as well as their ever growing 2Ω series of coaxials and components great for OE replacement.

Stop in and discover more with PowerBass at the 2019 SEMA Show.

PowerBass will be on display in the north hall booth# 11971 showcasing all of their award winning and industry leading PowerSports, Mobile and Marine audio.

Dealers and Distributors: If you have not set up an appointment with PowerBass, email your regional sales director to schedule a time to meet with their sales team: 

Erik Harbour  – VP of Product Development / Global Marketing

Jeff Falk – Eastern Regional Sales Director

Richard Prieto  – Western Regional Sales Director

Mario Bugarin  –  International Sales Director 

Visit powerbassusa.com for more.

New Earthquake Sound Products: GLI-200 and ISO-200

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HAYWARD, CA (10.18.2019) – Expanding Earthquake’s line of audio problem-solving products; the new GLI-200 and ISO-200 are the leading ground loop isolators and signal converter on the market. The standard A/V receiver output is 600Ω yet most ground loop isolators on the market today have 200Ω at best. When using these substandard products, your A/V receiver has to deliver 3X more current and or compromise the output level.

The new GLI and ISO 200 come with an impedance of 600Ω right out of the box matching that of the industry standard. Unlike other products on the market, the GLI and ISO are constructed with high-quality components and will not roll-off the low frequency response due to undersized transformers resulting in poor performance. They were designed to kill off annoying buzz noise or ground loop that will allow your audio system to perform at its very best.

The ISO-200 is unique because it not only serves as a ground loop isolator, but it is also a 2-way signal converter. It will convert an unbalanced consumer level RCA signal to a balanced professional level XLR signal and vice versa. This gives the installer more wiring options whether it be used for home, mobile, or pro sound applications.

The compact and rugged construction of the ISO and GLI 200 allow for them to fit into virtually any audio system, and can be mounted to any surface with their built-in mounting brackets. This will give you a cleaner looking install and be hidden out of sight. These products are also must-have tools of the trade for installers when diagnosing audio systems. When it comes to audio noise and hum issues, Earthquake Sound offers great problem-solving solutions for audio professionals and installers to the everyday home and car audio enthusiast.

For GLI-200 product details, click here.

For ISO-200 product details, click here.

Visit earthquakesound.com for more.

Oracle Lighting Launches 2015 – 2019 F-150 LED Off-Road Side Mirrors at SEMA Show

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METAIRE, LA (10.17.2019) – Oracle Lighting has announced the debut of the new Ford F-150 LED Off-Road Side Mirrors for model years 2015-2019 (MSRP: $399.95; p/n 5816-001).

Oracle Lighting will showcase the new Ford F-150 LED Off-Road Side Mirrors during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth #C21505.

“This innovative new product from Oracle Lighting features a set of high powered LED light bars integrated into the factory-style side mirror caps of 2015-2019 Ford F-150 and Raptor models,” explained Justin Hartenstein, Oracle Lighting director of development. “This integration allows for easy installation and a clean, almost OEM look while providing functional peripheral illumination for the driver.”

Why is peripheral illumination important? Factory headlights and most auxiliary lights only illuminate the area in front of the vehicle. Ideally for off-road activities, such as trail riding, the driver needs to be able to clearly see the area on the sides of the trail to spot obstructions, which would otherwise go unnoticed and could be a potential hazard.

“Besides being functional, our new LED mirrors look great as well,” Hartenstein continued. “The LED light bar is a custom design that features a total of 24 powerful Cree LEDs. This gives the driver increased visibility and peripheral illumination. Each unit has a 45 beam angle to optimize the driver’s peripheral visibility whether riding on the trail or in the desert. Multiple aluminum heat sinks are used to effectively wick heat away from the LEDs and are designed to use the airflow through the mirror housing to increase cooling similar to a radiator.”

The new LED Off-Road Side Mirror housing material is made from rugged Polycarbonate and bolts onto the vehicle using the factory mounts for easy installation. A set of anodized rock guards protects the LED acrylic lenses, which also houses the DBM Reflex LED optics. These efficient optics focus the light for optimal visibility from the driver seat position.

Additional product features include:
• 24x 1W Cree LEDs
• 2200lm total output
• 45 Degree LED beam angle
• Advanced LED optics
• Uses factory mounts
• 6000K color temp
• 2 Amp power draw
• 2-year warranty
• Patented design
• Will not fit tow-mirror equipped vehicles

Package includes:
• 1 x Driver Side Oracle 2015-2019 Ford F150/ Raptor LED Off-Road Side Mirror Cap
• 1 x Passenger Side Oracle 2015-2019 Ford F150/Raptor LED Off-Road Side Mirror Cap

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com

DEI Announces New Hires—Mike Zenone as Inside Sales Supervisor and John Gabriel as DEI Powersports Division Manager

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AVON LAKE, OH (10.17.2019) – DEI has announced two new supervisory positions. Former DEI employee Mike Zenone has been rehired as the company’s inside sales supervisor. John Gabriel has been hired as DEI’s powersports division manager.

Zenone, previously worked for a decade with DEI as the company’s brand manager and manager of business development where he was responsible for double digit sales growth prior to taking a position at Flaming River Industries Inc. (Berea, OH) serving in a capacity of sales, customer service, technical assistance and media relations. In his new position as inside sales supervisor he will manage activity of inside sales representatives for automotive and report directly to the Vice President of Sales and Marketing Tom Miller. Zenone has a prior proven track record of successfully managing a team of sales representatives for DEI and handling retail, dealer and wholesale phone sales for Flaming River. Additionally, he is thoroughly familiar with DEI’s products, systems, customers and markets.

John Gabriel, DEI Powersports Division Manager

Miller stated, “We could not have asked for a more perfect candidate for this position. We appreciate Mike’s creativity, his ability to build a strong team, and his passion for this industry. He is an enthusiast with hands-on ability that goes far in communicating how our products can be used for restoration or modification. We are lucky to have him back with DEI in this new role.”

Mike Zenone, DEI Inside Sales Supervisor

Gabriel has two decades of experience in the powersports market first working with Russell Performance Products as the company’s national motorcycle sales manager where he worked with top brands in the industry—Harley-Davidson, Yamaha, Custom Chrome, LeMans and Tucker; consistently meeting the company’s sales goals. Previously he worked as a powersports manufacturer’s rep, increasing his sales experience to an expanded brand list of powersports aftermarket companies. Prior to joining DEI he served as an account manager for Progressive Suspension, LLC.

As Powersports Division Manager, Gabriel will be responsible for driving top line revenue growth with a strategic plan for this market segment which includes motorcycle, side by side (UTV), ATV, and snowmobile. He will work with all product brand managers developing new products, manage inside and outside sales representatives and represent the DEI powersports division at all B2B and B2C shows and events.

Miller stated, “DEI’s powersports division has the potential for incredible growth. This position has been open until we found the right person that had the relationships, track record and product knowledge to help us strategize for the future. We feel confident that John is the right person to lead our powersports division and represent DEI in this important and exciting market.”

For more information e-mail Tom Miller at TMiller@DesignEngineering.com, or call DEI at 800.264.9472. To keep up with the very latest DEI product introductions and company news connect with DEI on Facebook, Twitter, Instagram, Pinterest or DEI’s You Tube channel, or visit www.DesignEngineering.com.

BOSS Audio Systems Launches New All-in-One Weather Resistant Bluetooth Soundbars

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OXNARD, CA (10.16.2019) – BOSS Audio Systems has announced the launch of two new weather resistant 500 Watt (Max) all-in-one Bluetooth soundbars. Now shipping, the 14-inch BRT14A (MAP: $299.99) and 34-inch BRT34A (MAP: $499.99) include built-in controls and RGB lighting, making them ideal for multiple Powersports and marine applications.

BOSS Audio will feature the BRT14A and BRT34A during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth N11769.

“The self-powered, Bluetooth-enabled, IPX5-rated BRT14A and BRT34A are the ideal soundbars for marine and Powersports applications, allowing the user to stream and control their favorite apps wirelessly directly from their smart device, putting their favorite music directly at their fingertips,” explained Jason Hannon, head of BOSS Audio’s Powersports lineup. “Ruggedly built for all terrains, 500 Watts of power and RGB illumination make these soundbars look as great as they sound wherever your Side by Sides and UTVs may take you.”

The BRT14A and BRT34A feature a built-in Class D amplifier, Bluetooth control, and built-in RGB light. Their 3.5mm aux inputs are also compatible with the outputs of smartphones and MP3 players, and a built-in DSP (BRT34A only) and pre-amp outputs allow you to connect multiple systems together with an integrated preset EQ.

Additional features and specifications of the BRT14A and BRT34A include:
• 3-inch full range speakers (two speakers for the BRT14A; eight for the BRT34A)
• 1-inch horn loaded tweeters (two for each for the BRT14A and BRT34A)
• Bluetooth audio streaming – play and control music and apps such as Spotify/Pandora wirelessly
• IPX5-rated weather resistant enclosure
• Built-in LED lights
• RGB lighting remote control
• Multi-Angle Adjustable Clamps fit bars from 1.5in. – 2.0in.

“BOSS Audio recently relaunched the brand in both looks and expanded products offerings,” Hannon concluded. “The BRT14A and BRT34A are just the latest of our added Powersports offerings sure to excite the Side by Side and UTV enthusiast.”

For more information, visit www.bossaudio.com.

Soundskins USA Appoints SouthWest Sales & Marketing to Cover TX, OK, AR, and LA

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CERRITOS, CA (10.16.2019) – Soundskins USA has appointed SouthWest Sales & Marketing in Grapevine Texas as the new sales representatives to cover Texas, Oklahoma, Arkansas, and Louisiana territories. President Scott Ringo and his team come with over 25 years of experience in the 12 volt market and focus their strength on the core brick and mortar retailers who are the back bone of their business.

Chris Brinkley, Southwest Sales and Marketing area representative, pictured with one of the fast moving SoundSkins products.

Soundskins USA has announced this new found partnership and has big plans for 2020 in assisting dealers to increase their add on accessory sales. It is crucial to provide retailers the tools necessary to combat struggling categories within their 12 volt store fronts as we all need to stay profitable in this competitive market place. We are a hands on manufacturer who will continue to provide a stable line of products that are internet controlled and price protected to ensure strong dealer margins.

Follow @soundskinsglobal and visit www.soundskinsglobal.com for more.

Thinkware 4K Dash Cam Now Available from AAMP Global

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CLEARWATER, FL (10.15.2019) – AAMP Global, an official distributor of Thinkware, has announced the launch of Thinkware U1000 Dashcams. This is the first Thinkware dash cam to feature Ultra HD 4K resolution.

The Thinkware U1000 is a premium 4K UHD Sony Exmor R STARVIS front camera that provides flawless recording quality with Super Night Vision, and Advanced Clear Vision Technology – all managed by the Smartphone Application. Parking Surveillance Mode provides motion and impact detection, time lapse, and energy-saving mode for protection without losing battery.

With built-in ADAS the U1000 owner will have forward collision warning, forward departure warning, and lane change assistance. It will also provide safety camera alert notifications such as red-light camera alerts and speed camera alerts.

Thinkware U1000 also includes Thinkware Cloud. When connected to a smartphone via Wi-Fi, it connects U1000 owners to their vehicles through Thinkware’s app, offering features such as:

  • Live View – Vehicle status can be monitored real-time with the smartphone while driving.
  • Geo-Fencing – Users can set geographical zones, allowing for notifications when the vehicle drives in and out of the pre-selected boundaries. Practical for the parents, rental companies, and fleet management.
  • Locate Vehicle – Users can always know where their vehicle is located, with status updates of the vehicle’s current location every 10 seconds, fully integrated with Google Maps.
  • Driving/Parking Impact Notification – Provides vehicle impact notifications and the ability to remotely check 20 seconds of video of incidents via the cloud.

AAMP offers the following options for the Thinkware U1000:
TW-U1000MU32CHF (MSRP $599.99)

Includes:

  • 4K UHD Forward Facing Camera with Mount
  • 2K QHD Rear Facing Camera
  • Connection Cable From Front to Rear Camera
  • 32GB Micro SD Memory Card with Reader
  • CPL Filter
  • Cigarette Lighter Power Adapter
  • Hardwire Kit
  • Installation Hardware

TW-U1000MU32C (MSRP $499.99)

Includes:

  • 4K UHD Forward Facing Camera with Mount
  • 32GB Micro SD Memory Card with Reader
  • Cigarette Lighter Power Adapter
  • Installation Hardware

For more information visit EchoMaster.com or contact your AAMP Sales Rep.

2019 SEMA Show Mobile App Available Now

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The official 2019 SEMA Show mobile app is now available for download. The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the exclusive trade show, held November 5–8 in Las Vegas.

“The SEMA Show mobile app enables Showgoers to leverage all the Show has to offer,” said Tom Gattuso, SEMA vice president of events. “The app has been updated and new features have been added, making it the ideal tool to stay informed on everything happening at the 2019 SEMA Show.”

The free SEMA Show mobile app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the Show.

New this year is an interactive feature that gives users detailed information on featured vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a Feature Vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model, information on the exhibitor displaying the vehicle and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2018 and any saved product information.

Other features of the 2019 SEMA Show mobile app include:

  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
  • My Schedule: Create a schedule to keep track of the events you wish to attend.
  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
  • Exhibitors: Look up all 2019 SEMA Show exhibitors by name, Show section or product category.
  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  • SEMA eNews: Stay up to date with the latest news before, during and after the Show.

“A lot of planning has gone into making the app a valuable resource for Showgoers and will make navigating the Show and staying informed easy,” said Gattuso. “Attendees should use it in their Show preparation, while experiencing the event onsite and after they return home form the Show.”

The 2019 SEMA Show mobile app can be downloaded at no cost from the Apple App Store, Google Play Store or www.semashow.com/app

Sturgess Customs at Home in Their New Location

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LEXINGTON, SC (10.14.2019) – Sturgess Customs moved to a new larger facility in Lexington in July. The official Grand Opening was on August 10th.

Jesse Sturgess pictured with db Drive and Euphoria subwoofers in the company show room.

“Our new location is twice the size of our previous store at 2,400 square feet. We have room in the install bay for 2 large vehicles. With the tall bay doors we can get boats and Sprinter type vehicles into the bay” store owner Jesse Sturgess told the 12volt News.

The Grand Opening graphic shows the Company’s creativity.

Sturgess is a 22 year veteran of the 12volt industry. Sturgess Customs is active on social media @sturgesscustoms. Posts of vehicles outside the store, in dash installations and custom work grab the attention of the store’s followers. Google ads and word of mouth add to the company’s outreach to consumers.

Jesse’s wife is always ready to help at the store.

Concluding Sturgess offered “We do a big job with db Drive and Euphoria lines. Randy Goodwin helped us a lot with posters for the showroom and their subs and amps really perform for us.”

Custom enclosures, featuring LED Lighting, showcases the store’s work.

Sturgess Customs covers the spectrum of 12volt products including Audio, Video, Security, Remote Start, PowerSports, Marine, In-vehicle connectivity and safety plus LED lighting.

Visit sturgesscustoms.com for more.