CERRITOS, CA (12.12.2019) – Soundskins Global launches there first precut sound deadening kit from the triple layer model SSPRO including butyl rubber and acoustic for Jeep Wrangler Jk & JL which includes doors and floor coverage.
The SoundSkins Pro Jeep Wrangler JK Template Kit is a pre-cut sound dampening kit designed to reduce road noise and improve your stereo sound performance.
The machine cut design makes installation quick and easy. Taking all the hard work out of sound proofing your vehicle.
The kit will reduce tyre road noise and insulate the cabin to improve your driving experience.
Covers all 4x doors inner layer and complete floor pan, including front and rear foot wells & rear trunk section.
Suitable for all model Jeep Wranglers JK from 2006 – 2017
Kit includes 9x pieces and is suited for 4x door models.
Available now for pre-order with a ship date Jan 1, 2020.
INDUSTRY, CA (12.11.2019) – Cadence has partnered with 12 Volt News to giveaway two subwoofers to a special winner, selected randomly by 12 Volt. The winner was announced via Instagram – and it was Tint World Orlando.
Tint World has a full selection of mobile electronics including car stereo systems, video displays, alarm systems, bluetooth, smartphone adapters, GPS systems and more… All available with professional installation.
Here at Cadence, we enjoy partnering with companies like 12 Volt, which gives us the opportunity to get involved with more car audio lovers like Tint World Orlando. We cannot wait to see what kind of car these subwoofers are installed in.
MIAMI GARDENS, FL (12.11.2019) – This HIGH WATTAGE speaker combo will no doubt blow all away! DS18 engineers rigorously tested and included two best selling speakers in one pack for 2020.
Extreme testing proved these two sets of speakers to be both very durable and able to handle high RMS power to give enthusiasts maximum loudness! The pack comes with a pair of DS18’s very popular Pro X6.4BM midrange pro audio speakers that include a bullet resonator. These 6.5’s come with 1.5” voice coils that handle 250w RMS at 4-ohm impedance. The 93dB sensitivity ensures the speaker gets loud even on lower power and handles max RMS power more efficiently.
The super tweeters included are the Pro TW-220 which handle an impressive 225 watts RMS each. These are also 4 ohms, so they are easily paired on all amps and have a very small footprint for such an immensely loud super tweeter. These have a sensitivity of 106DB and play frequencies from 2000-20000. Listeners need to be prepared for some of the clearest highs on the market accompanied by precise and clear mid bass provided by the Pro X6.4BMs.
When this combo is paired on a very strong DS18 4-Channel amp, or Pro Audio mono block, enthusiasts will have the loudest setup around! Proving at DS18 ”We Like It Loud.”
OAKLAND, CA (12.10.2019) – Pandora has announced that its redesigned mobile experience is now available for all listeners after initially rolling out to select users in October. The new features are designed to enhance discovery and give listeners exposure to Pandora’s vast library of on-demand music and podcasts, personalized content recommendations, and a wide selection of unique programming across all tiers of service: free ad-supported, Pandora Plus, or Pandora Premium.
The features light-up alongside a sweeping, multi-channel brand campaign that boldly weaves music, humor, and a vibrant new visual identity into a fresh narrative for the beloved streaming leader.
“This campaign captures the excitement we see when our users open the new Pandora app and discover that the listening experience they’ve always loved is now even bigger, better, and more in tune with the things they love and the way they live,” said Denise Karkos, Chief Marketing Officer at SiriusXM & Pandora.
The brand campaign combines humor, vibrant visuals, and relentless energy into the latest expression of Pandora’s “life is better with sound on” narrative. Cheeky creative copy implores readers to “Just play the damn song – you can actually do that,” or tells them, “You look nothing like you did ten years ago. Yeah, us too” with old and new images and songs from artists like H.E.R. to drive the point home. Infectious TV spots featuring songs from Halsey, Tones And I, and Normani jump off the screen beneath the tagline “The All-New Pandora: Be You. We’ll Be Your Music.”
“This campaign is all about showing our listeners that Pandora is still the service they know and love, but it looks and feels a whole lot different — a whole lot better. The product is at the center, and we are highlighting the personalized, on-demand content Pandora users want, but may not know we have,” said Brad Minor, VP of Brand Marketing, Creative & Communications at Pandora. “We’re celebrating our listeners in their everyday lives and demonstrating how Pandora has the unique ability to transform each moment by adding the exact right soundtrack at the exact right time.”
In addition to traditional media, Pandora will produce large-scale experiential events, including the unveiling of interactive street murals in key markets, and a live-streamed concert with Halsey that will transform New York’s Times Square into a massive silent disco. In the following weeks, Pandora will continue to engage top-tier artists to create immersive experiences across the U.S., leading up to one of the biggest Pandora / SiriusXM concerts to-date during the biggest weekend in sports.
The new mobile experience includes:
“For You,” a personalized, dynamically-updated discovery feed that serves up fresh, custom-curated music and podcast recommendations for each user throughout the day.
The “Pandora Modes” station customization feature, letting users lean-in on their “lean-back” Pandora listening experience. A simplified navigation interface for greater ease of use. Examples of new content include:
Playback 2019 – a personalized year in review of music curated for every Pandora listener. Pandora’s Top Thumb Hundred 2019 playlist featuring the most thumbed up songs of the year, as well as a ten-year retrospective with the Top Thumb Hundred Songs of 2010-2019. New and upcoming content from Marvel, Drake, and many more to come.
DIAMOND BAR, CA (12.10.2019) – The SEMA Truck and Off-Road Alliance (TORA) announced the winners of its third annual TORA Awards during the 2019 SEMA Show in Las Vegas. The awards are given to members who positively influence the market and to the best new products in the truck industry. Selected by TORA, the TORA SEMA Award winners included:
TORA Retailer of the Year: Mike Slater, Eastern Truck and Accessories
TORA Influencer of the Year: Jason Sakurai, Roadhouse Marketing
TORA Hall of Fame: Joel Ayres, Automotive Concepts
TORA Ron Webster Award: Jon Engen, DECKED
Best Off-Road New Product: Spydura Nightline Synthetic Winch Rope, Warn Industries Inc.
Best Light Truck New Product: Jeep Gladiator Bedside Storage Lockboxes, Bestop Premium Accessories Group
Mike Slater, center, accepted the SEMA Truck and Off-Road Alliance (TORA) Retailer of the Year award on behalf of Eastern Truck and Accessories during the third annual TORA Awards at the 2019 SEMA Show.
“The growth of the light-truck and off-road markets wouldn’t be possible without the continuous efforts of our supporting manufacturers and industry influencers,” said TORA Chairman Erika Marquez. “We are pleased to honor the individuals whose creativity, industriousness and accomplishments have contributed to the success of the light-truck and off-road aftermarket.”
The Retailer of the Year Award, which recognizes a light-truck retailer whose accomplishments have enhanced the stature and growth of the industry, was awarded to off-road shop Eastern Truck and Accessories, from Norfolk, Virginia. In addition to participating in 25–30 local shows per year, Eastern Truck Accessories gives back to the community by donating to local charities, sponsoring youth events and raising money for the Cystic Fibrosis Foundation.
Jason Sakurai of Roadhouse Marketing was named Influencer of the Year. As a journalist, Sakurai focuses 100% on trucks, SUVs, off-road and associated markets, including SXS and UTV. He currently writes for OutdoorX4 magazine and their online publication, where he also serves as an ad director.
The TORA Hall of Fame was awarded to Joel Ayres. With more than 40 years of experience in the truck and accessory aftermarket, Ayres’ contributions have earned him leadership roles, including on the SEMA Board of Directors. He is the founder and first chairman of SEMA Cares and has served as a chair of the SEMA Scholarship Committee and LTAA Select Committee. Ayres is active in his community, volunteering his time to multiple education outlets and youth outreach programs.
Jon Engen is the winner of the TORA Ron Webster Memorial Award for Engineering Excellence. A former civil engineer, Engen presented effective solutions to decreasing the weight of truck bed drawers, eventually leading to the success of DECKED. Engen was a veteran of the Norwegian Army and alumni of the University of Oslo.
The award for the Best Off-Road New Product was presented to Warn Industries Inc. for the Spydura Nightline Synthetic Winch Rope. Made from molecular-weight polyethylene with UV-stable coating, the red-and-black weave integrates a 3M light-activated reflective strand into the rope improving visibility during recoveries.
Bestop Premium Accessories Group was awarded Best Light Truck New Product for its Jeep Gladiator Bedside Storage Lockboxes. With easy access from the exterior of the bed, the large storage areas feature fast installation with no drilling, included with tie downs and a nylon net to restrain gear in the main bed and dividers to keep gear in place internally.
SOUTHFIELD, MI (12.09.2019) – There’s a lot of discussion out there around the bright protective covers that companies put on splitters to protect them during shipping. Some customers continue to leave these bright shipping pieces on their new, high-performance car or SUV so they don’t damage the splitter when parking. The patented Brandmotion CurbAlert Parking Sensor system gives you peace of mind when parking that you won’t damage your splitter (and you get to take the look of the vehicle back to what it was meant to be).
Key Product Features:
Professional grade version designed for the professional 12 Volt Installer, with ignition key on/off control
Provides low-speed curb and parking warnings for any vehicle to prevent expensive curb damage
Prevents embarrassing moments when your fascia scrapes over or worse – catches on a curb
Adjustable warning distance from 12-30 inches to curb or garage wall
Sophisticated weather-proof infrared sensor
Simple self-calibration procedure once during install
Draws 35 milliamps when activated
Sensor dimensions: 1″ tall x 1.5″ wide x 2″ deep
Adjustable warning volume from low to high
No drill, universal application (4 different installation bracket designs included)
Easily removed from your vehicle with no after-marks
DIAMOND BAR, CA (12.09.2019) – Last year, nearly one-third of specialty-automotive parts sales were made online. And 79% of specialty-automotive retailers expect online sales growth to have a significant impact on the industry over the next few years. This growth is driven by changing consumer behavior. Customers now have more outlets to research specs, compare brands and purchase products than ever before.
As a result, many retailers are adapting to a customer base that is more informed about brands and products, more aware of price differences and may be less loyal to any retailer. Nearly two-thirds of retailers have added or grown their social-media presence to reach more customers effectively. And 59% find that providing advice and expertise offers a way to stand out in the market rather than competing on price.
To learn more about the key challenges and opportunities specialty-automotive retailers are facing, download the “SEMA Retail Landscape Report,” now available for free at www.sema.org/research
OXNARD, CA (12.06.2019) – BOSS Audio Systems has announced the launch of its new weather resistant 450 Watt (Max) all-in-one Bluetooth soundbar. Now shipping, the 6.5-inch ATV65BRGB (MAP: $149.99) is compatible with the audio output of Smartphones and MP3 Players.
“The self-powered, Bluetooth-enabled, IPX5-rated ATV65BRGB is the ideal soundbar for Powersports applications,” explained Jason Hannon, head of BOSS Audio’s Powersports lineup. “The aux in and Bluetooth connectivity allows the user to stream and control their favorite apps hard-wired or wirelessly directly from their smart device, putting their favorite music, such as from Spotify or Pandora, directly at their fingertips. Ruggedly built for all terrains, 450 Watts of power and RGB illumination make this soundbar look as great as it sounds wherever your ATV, UTV, or Side by Side may take you.”
Additional features and specifications of the ATV65BRGB include: • Weatherproof 1-inch tweeters • 3.5mm Aux input • Controlled via Smartphone or MP3 player • Frequency Response 45Hz – 22kHz
“BOSS Audio recently relaunched the brand in both looks and expanded products offerings,” Hannon concluded. “The ATV65BRGB is just the latest of our added Powersports offerings sure to excite the Side by Side, ATV, and UTV enthusiast.”
AVON LAKE, OH (12.05.2019) – DEI now offers its popular Floor & Tunnel Shield in an attractive deep matte black finish providing a new option for underhood aesthetics. Manufactured with a high temperature thermal coating, it is ideal for protecting electronic components from damage while keeping the vehicle’s interior cool and comfortable.
Easy to shape and designed with a low profile that is only 3/16” thick, the shield can be used most anywhere to block heat – firewalls, transmission tunnels, under floor boards, fuel cells and more. Simply trim to fit, then peel and stick to install. The aggressive high temperature adhesive backing keeps the shield securely in place with minimal to no affect from wind, water or adverse weather conditions.
DEI’s Black Floor & Tunnel Shield is available now in either a 7 sq. ft. or 14 sq. ft. size – 21” x 48” (part #050552) or 42” x 48” (part #050549). Both can be purchased wherever DEI heat and sound control are sold.
For more information about DEI’s new Black Floor & Tunnel Shield and many other new products, visit www.DesignEngineering.com.
LONG BEACH, CA (12.05.2019) – JVCKENWOOD USA has hired Josh Bowen and Marcus Vasconcellos as Mobile Electronics Product Specialists for the company’s car electronics division. These new positions will provide enhanced support to JVC and KENWOOD retailers, reps, and distributors through training, advanced technical assistance, and event support.
Josh Bowen brings 10 years of retail mobile electronics experience, serving in various aspects of sales, installation, and management, most recently serving as sales/installation manager for Sommer Sound Systems in Panama City, FL. Josh’s drive for the industry shines clearly, boasting a Top 50 Installer of the Year position in the 2019 Mobile Electronics Industry Awards.
Marcus Vasconcellos is a 17-year industry veteran who also comes directly from the retail circuit. He has served in various capacities including sales, installation, and marketing in the lower Midwest for stores including Audio Tech in Lawton, OK and Big Daddy’s Stereo in Longview, TX. Marcus’s passion for 12 Volt doesn’t stop with his custom fabrication and design skills, but also becomes evident with his love for music.
“Bowen and Vasconcellos are the perfect additions to the team, being able to relate and communicate seamlessly with dealers through their direct and recent 12 Volt retail sales and installation experience,” said Scott Caswell, Senior Marketing Manager for JVCKENWOOD USA. “As we develop new and innovative ways to reach and support our dealers in a rapidly changing industry, we will be able to leverage their skill sets accordingly.”
These new positions will be largely split East and West of the Mississippi, with Bowen focusing on JVC and KENWOOD dealers and events to the East, and Vasconcellos to the West. They will report directly to Seth Halstead, National Training and Content Development Manager, of whom will be able to further focus on and work with them to create training materials, including on-line materials and video content.
Bowen commented, “I couldn’t be happier to be a part of such an amazing organization that is focused on providing solutions that meet the needs of sales, installers, and consumers.”
Vasconcellos added “This is an incredible time to be a part of a growing company that is committed to the future of the 12 Volt industry!”
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