INDUSTRY, CA (01.30.2020) –  Cadence Sound has a deep passion for the Company’s products and their customers. Cadence Sound believes in what the company offers to the industry: The Cadence Sound. Cadence Sound wants to make sure that everyone knows about what the Company offers. To make that happen, Cadence recently hired their first Marketing Specialist, Olivia Tedesco. 

Olivia is responsible for conceiving and executing marketing strategies and tactics that drive growth. In addition, she will help overall brand development in the marketplace as well as execute social media campaigns. Cadence is working to expand marketing efforts and provide a stronger presence across the United States. Going forward, all will see several changes in the Cadence Sound brand, social media, and even the website.
Olivia comes from JVC KENWOOD where she served as the Marketing Coordinator.

Check out this cool video produced by Olivia Tedesco that highlights Cadence Sound in the North Hall at CES 2020 plus other action from across the LVCC in Vegas.

In that role, she was responsible for all digital and print marketing, website development, social media strategies plus managing the trade shows. Olivia has over 7 years of Marketing experience and is a Marketing Graduate from the Texas A&M Mays School of Business.

Over the past 20 years, Cadence Sound has earned a reputation among car audio lovers for truly original designs and innovations. The Company’s business has grown exponentially with distribution in over 20 countries worldwide. The Cadence Sound pledge: to take extraordinary measures, to create extraordinary products, to set no limits.

Cadence will work to serve all with a consuming passion – and that’s what separates Cadence from the rest. 

Visit cadencesound.com for more.

Pictured above in the Alpine booth at CES 2020 following the award presentations are (R to L) Mike Anderson-Vice President and General Manager-Brand Business Unit-Alpine Electronics of America Inc., Jimmy Chaufee-Alpine Direct Rep of the Year, Doug Hanson from Echo Sales & Marketing and Marco Bregenzer-Senior Regional Sales Manager Region 2.

AUBURN HILLS, MI (01.28.2020) – Alpine Electronics of America, Inc. named their 2019 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the 2020 International CES held Tuesday, January 7 – Friday, January 10 in Las Vegas.

During the event, Alpine recognized the independent and direct reps who have exceeded expectations in sales, marketing, customer service, and communication.

Doug Hanson from Echo Sales & Marketing was named the 2019 Independent Rep of the Year for his strong commitment to his dealers through on-site support and events, adding four new specialty dealers in 2019. His territory sales grew by 53%, with a 26% growth in sound system business with a focus on Alpine’s PowerStack system (the iLX-W650 and KTA-450), the CES innovation award-winning product launched in 2018.

Jimmy Chauffe was named the 2019 Direct Rep of the Year for building trusted dealer relationships through sales and marketing support. Chauffe led his region with 19 X-Perience events and provided excellent customer service by promoting Alpine’s 2019 strategy of Direct Consumer Marketing (DCM). His territory sales grew by 35%, with a 45% growth in sound system business.

“Every year we look forward to recognizing the amazing talent from our independent and direct reps,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “Their commitment to Alpine’s business strategy, along with their professionalism and enthusiasm for the brand, is unmatched in the mobile electronics industry.”

Visit alpine-usa.com for more.

LOS ANGELES, CA (01.28.2020) – FOUR WHEELER, the world’s leading 4×4 authority since 1962, has selected the Jeep Gladiator Rubicon as the winner of its 31st annual Pickup Truck of the Year award.

FOUR WHEELER’s Pickup Truck of the Year award event is an invitation-only competition that is only open to all-new or significantly revised pickup trucks for the upcoming model year. For 2020, the field of vehicles included the Chevrolet Silverado Z71 1500 3.0L Duramax, Chevrolet Silverado 2500 6.6L, Chevrolet Silverado 2500 Z71 6.6L Duramax, GMC Sierra 1500 AT4 3.0L Duramax, GMC Sierra 2500 AT4 6.6L Duramax, GMC Sierra 3500 6.6L Duramax, Jeep Gladiator Rubicon, and Ram 1500 Rebel EcoDiesel.

“The new Jeep Gladiator is the truck many buyers have been waiting years for,” said FOUR WHEELER Editor Ken Brubaker. “After a week of testing in a variety of challenging environments the Gladiator proved that it is all truck and all Jeep, which is a formidable combination. Mix in the impressive Rubicon package that includes Tru-Lok differential lockers, Rock-Trac transfer case with 4:1 low range, front disconnecting stabilizer bar, and full skidplating, and it’s clear the Gladiator is at the front of the class.”

The competition began in the Los Angeles area with ramp travel index (RTI) testing to gauge each vehicle’s suspension articulation. Following RTI testing, the trucks were driven to the Auto Club Speedway in Fontana, California, for track testing, including 0-60 and quarter-mile acceleration times, as well as 60-0 braking distance. Following track testing, the vehicles were driven to the Southern California desert on paved roads. Judges included staff from various 4×4 brands including FOUR WHEELER, 4-WHEEL & OFF-ROAD, and JP MAGAZINE.

The next three days were spent primarily in a variety of off-road conditions, including sand, rocky trails, loose-surface trails, and snow. Testing included a loose-dirt hillclimb and water crossings. Night driving was also integrated into the competition to gauge each vehicle’s lighting equipment.

The final day of testing included a long highway test section returning to the Los Angeles area, during which additional important highway data was gathered, including fuel economy, interior comfort, and on-road handling. The weeklong testing covered approximately 1,000 miles.

“When the Gladiator was first announced there was concern that it would be too much truck and not enough Jeep, or too much Jeep and not enough truck,” said MOTORTREND GROUP Content Director Sean P. Holman. “If anything, our testing has proven that Jeep has hit the sweet spot with the Gladiator, giving customers one of the finest off-road-capable midsize trucks on the market.”

Off-road, the Gladiator scored high marks due to its surefooted abilities. Judges appreciated the seamless way the off-road-centric features of the Rubicon package integrated with the truck’s inherent off-road capabilities, which culminated in a vehicle that excelled off-road. The Gladiator also impressed with its approach and departure angles, as well as the vast amount of underbody and exterior protection and ease of use and function of the locking differentials. The Gladiator’s suspension was tuned for on-road driving without compromising its outstanding off-road performance. Suspension flex on the trail helped the mud-terrain tires keep in contact with the trail when the going got tough.

Judges praised the 3.6L V-6 engine, noting that it provided ample power to propel the Gladiator over the toughest terrain or confidently up a long mountain grade. High marks were given to the Gladiator’s cargo bed, with judges noting that its design and function puts it on par with any pickup truck on the market. What’s not on par with any other pickup truck on the market was the Gladiator’s unique, specific features like the fun retractable soft top, which is a segment exclusive, that judges enjoyed both on- and off-road.

Scoring for the award included five weighted categories with 30 percent Trail Performance, 20 percent Empirical (RTI, acceleration, braking, price, and so on), 20 percent On Pavement (handling, ride quality, steering feel), 15 percent Interior (instrumentation, ingress and egress, seat comfort, storage), and 10 percent Exterior (appearance, stance, body protection).

Visit fourwheeler.com for more.