K40 Electronics Releases Its First Portable Radar Detector with Optional Remote Control and Laser Defuser Integration

ELGIN, IL (09.02.2020) – K40 Electronics has introduced the Platinum100 Series portable radar & laser detectors. The Platinum100 is engineered to be the best, customizable speeding ticket defense available with over 40 years of cutting-edge product focus. All K40 Electronics products are backed by the world’s first and most comprehensive Ticket-Free Guarantee.

Long-Range Radar Receiver Technology

The new Platinum Series Low Noise Amplifier (LNA) radar receiver is more sensitive and has increased overall performance, more range, and allows more customization options. This new receiver assists drivers when it counts by offering up to 40% greater sensitivity and range on all police radar bands. Drivers can also expect more filtration options and tailored alert preferences giving more advanced warnings with fewer false alerts.

New Display and Convenience Options 

OLED Multi-Color Display – Drivers will be able to choose from a variety of options to customize the display for their vehicle’s aesthetics and driving preferences. These customizable features include display color, display layout, 3-bar or 5-bar signal strength readout, All-Threat Mode, vehicle battery voltage, and clock readout.

USB Port: future-ready- Easy to update if and when new threats emerge.

Headphone jack – Allows alerts to be heard using in-ear 8-ohm headphones or an external speaker. Vehicle and motorcycle drivers can use this jack as an additional option for hearing radar and laser alerts.

Single-cup swivel mount – This mount is a robust and durable mount that limits vibrations and allows drivers to adjust the unit for optimum viewing angles. Drivers in all vehicles will be able to mount their Platinum100 for maximum visibility and accessibility.

Power supplies: Two power cords included –One 10 foot straight cord for hardwiring the Platinum100 in one vehicle and a 4.6-foot coiled cord for use in a second vehicle.

Focus on the Real Threats with Advanced Filtering

Radar Band Selectivity – Drivers will be able to select how much or little of the K-band or Ka-band frequency spectrum they want to be alerted to. By focusing on specific band segments, drivers can expect increased warning times.

Ka-Band Filter – Ka-band filter enables filtration of Ka-band non-police radar signals, such as other radar detectors and satellite broadcast bands. Drivers will enjoy the confidence of filtering out the non-police alerts and knowing where the real threats are. Just like K40’s K-band filter, used to silence vehicles with radar-based safety features, this filter does not affect the Platinum100’s range and performance against police threats. 

Auto Filter – The “Auto” setting in the City/Highway filter automatically adjusts range and sensitivity based on your vehicle’s speed. This feature is perfect for drivers who like a “set it and forget it” approach to minimizing non-police alerts in low-speed situations while maintaining maximum sensitivity in higher speed scenarios. 

MultaRadar CD/CT Detection – Enable this feature for advanced warning to MRCD speed cameras found in select cities in the US and Canada.

 All New Customization and Add-On Options

World’s First Remote Control Option – Never take your eyes off the road again  

The K40 Platinum100 is the world’s first portable radar detector to offer a remote control option. For the first time, drivers will have the option of purchasing the Platinum100 with a wireless RF remote control included (K40-100 RC). Remote controls put all the control functions of the system at the driver’s fingertips. With this new technology, drivers will no longer have to reach across their dash to the windshield to adjust their Platinum100’s customizable settings. 

Connected Laser Defusers-Laser protection, not just detection

The Platinum100 is K40’s first-ever portable with the option of integrating alerts from K40’s Laser Defusers. Sold separately and requiring professional installation, the Laser Defusers plug into the Platinum100 and give driver’s laser alert information and Defuser function control, providing complete protection from both radar and laser speeding tickets.

Laser Defuser Transmit Control – If equipped, drivers can now switch Laser Defusers to receive-only mode at any time during a police laser encounter with a quick press of the mute button. This feature allows the driver to instantly turn off the jamming signal transmitted to the laser gun and allow police to obtain a speed reading. 

External Mute Button- Drivers will now have the option to purchase an external mute button to be installed in an easy-to-reach location inside their vehicle. Easy access for quick mute and Defuser control.

“K40 has a history of integration, ease of use, and customization,” said Rachel Clark, K40’s Vice President of Sales and Marketing. “K40 is offering all of this with the Platinum100; along with the convenience and safety of a remote control option, drivers will enjoy more range and performance than ever before.”

K40 Feature Favorites

While the new Platinum100 Series includes many technological and feature enhancements, drivers have the same confidence-inspiring features that made K40 Electronics the most trusted name in ticket-free protection: 

  • GPS features like:
    • Mark To Mute- Mute a non-police radar signal in a specific area.
    • Mark To Alert- Alert to a specific location like a school zone or red light camera.
    • Quiet Ride- Choose when you want to be alerted based on your vehicle’s speed.
  • Ticket-Free Guarantee- K40’s most comprehensive guarantee in the industry for 40 years and counting. 

Availability 

The K40 Platinum100 portable radar detectors are available with a wireless remote control (K40-100 RC) or without (K40-100) throughout the US and Canada from K40 authorized mobile electronics retailers and automotive dealerships. 

Visit k40.com for more.

New DEi Under-Hood Protection Is Good as Gold

AVON LAKE, OH (09.01.2020) – To keep under-hood wires, cables and hoses cool and protected, it pays to go for the GOLD.

Design Engineering, Inc.’s new GOLD Line Sleeving is manufactured from the company’s high-temperature Metalized Polyimide lamination and bonded to a robust, 20-oz heat-treated glass fiber base material. Available in Sheaths, Shrouds and a Cover, DEI’s GOLD Sleeving products not only protect components, but also keep them cool in the most demanding applications.

Able to reflect direct heat up to 800 ̊ F, GOLD Line Sleeving is the perfect defense for critical lines, air intakes and hoses against the damaging effects of high temperatures.

“Only available from DEI, our new GOLD Line Sleeving was shown to offer a 67% reflection of heat during heat flux testing,” said Mike Buca of DEI. “Furthermore, it has been tested to FSTM 191.5100 and ASTM D1117 standards for total protection.”

Heat Sheath GOLD is available in five sizes from 3/4″x36″ to 2-1/4″x36″. The Sheaths feature a lock weave pattern and high-temperature hook-and-loop fastening system for fast, secure installation. Heat Sheath GOLD is also available in custom dimensions.

Heat Shroud GOLD is available in 1/2″-1-1/4″x36″ and 2” – 2-1/2”x36 sizes and constructed from the same high-temperature materials as the Sheaths, but with the added convenience of a hook-and-loop closure with open edges. Installers simply wrap the Shroud around whatever needs protection and close the edges, without the need to remove one end of the connected wires, cables or hoses. Heat Shroud GOLD is also available in custom dimensions.

Cool Cover GOLD is primarily used to cover cold air tubes to reflect heat for a cooler, denser and more powerful air charge. Cool Cover GOLD measures 28” in length, which can be trimmed to length and built to accommodate up to 4” O.D. air tubes. Constructed with a hook & loop edge design, it is designed for ease of installation… easy on, easy off.

For more information about new GOLD Line Sleeving and Cover, and DEI’s complete line of performance heat and sound control products, visit www.DesignEngineering.com.

SEMA Announces eMarketplace Solution to Take Place November 2 – 6

DIAMOND BAR, CA (08.31.2020) – The Specialty Equipment Market Association is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place Nov. 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.

“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA president and CEO. “SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”

Show organizers gathered input from industry members who registered concerns with typical “virtual trade show” solutions. The result is SEMA360, a simplified platform where SEMA will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers. With a focus on helping the industry grow their businesses, participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.

“The industry made it clear there is a void to fill,” said Tom Gattuso, SEMA vice president of events. “SEMA360 addresses that need by leveraging SEMA’s exclusive buyer database to connect manufacturers with resellers.”

Key features of SEMA360 include:

  • A simplified platform for manufacturers to showcase their new products and innovations
  • Efficient interaction between manufacturers and resellers for quality business exchange
  • SEMA vehicle reveals from world-class builders
  • Industry-leading education focused on professional development and new strategies
  • SEMA’s unrivaled media contacts amplifying news, products, and innovations to a world-wide audience
  • Manufacturer applications for SEMA360 will open Sept. 3, 2020, at a SEMA-member rate of $495, and a nonmember rate of $1,495. Attendee registration, which opens mid-September, will be free to qualifying buyers who are SEMA members, and $25 to nonmembers. Qualifying media will be able to register at no cost.

To learn more about the SEMA360 or to register, visit www.sema360.com.

PowerBass Releases New XL-BTRS Universal Bluetooth Rocker Switch

ONTARIO, CA (08.31.2020) – Adding your favorite MP3 player to your UTV couldn’t be easier with the XL-BTRS Universal Bluetooth Rocker Switch Controller . It features simple to 6 button design that will give you control over your Bluetooth device with volume, track and input control.

The XL-BTRS is easy to install and integrate to your amplified aftermarket sound system giving you a wireless source and the ability to control it without ever picking up your MP3 player for vehicle safety.

These are also water resistant and mount directly into any standard rocker switch opening.

Features:

  • 30′ Bluetooth Range
  • RCA Audio Output
  • AUX Input
  • 6 Button illuminated
  • Power, Track Up/Down & Volume Up/Down, AUX Buttons
  • 12V Remote Amplifier Turn On/Off Lead
  • Detente buttons for easy use with gloves
  • Water resistant cables and connectors
  • Flush Mount Rocker Switch Standard Size

Visit powerbassusa.com for more.

Mid-State Distributing Promotes James Gilson to Outside Sales Position in 12 Volt – Chicago Branch

OMAHA, NE (08.28.2020) – “We are extremely excited to take James to the next level in his career and have him build the territory stronger than it’s ever been in a very competitive marketplace! James is MECP certified on both the basic and advanced levels and has come to us with experience not only from retail and distribution background but also as a manufacturer’s representative. Bottom line – he knows his business and can help dealers become profitable and successful in today’s extremely competitive market.” Tom Kolar – Vice president of Sales and Marketing -12 Volt Division Mid-State Distributing.

James Gilson

James is family man who lives in the Chicago land area who loves cars and has a passion for high end and extremely loud car audio! James digs spending time with family and doing life with friends as a sports fan and enjoying the fine cuisine that Chicago offers.

“I’ve had the benefit of working with and being trained under some industry veterans! I have worked with other competitors in both inside and outside sales roles so taking on this position I look forward to being “outside” sales “face to face” with customers and interacting with them more directly.” James Gilson – Outside Sales – Mid-State Distributing – Chicago, IL.

James will be servicing the Southern Illinois market and south part of Chicago along with the state of Indiana helping Mid-State dealers grow their business. For more information about lines available in those markets at Mid-State please contact James at:j.gilson@m-state.com

For inquiries regarding Mid-State Distributing 12 Volt Division please contact Tom Kolar at t.kolar@m-state.com or call 1-800-798-5965 #661 in the Omaha Branch.

Visit midstatedistributing.com for more.

Oracle Lighting Launches Three New Vehicle/Room COVID-19 Neutralizing UV Light Devices

METAIRIE, LA (08.28.2020) – Oracle Lighting has introduced three innovative new COVID-19-killing Ultraviolet Light sterilization devices. Now available, the Mini Sterilization Lamp, Room Sterilization Lamp, and Telescoping Mobile Room Disinfection Device join Oracle Lighting’s popular A.I.R. Solo Personal UV Irradiation Face Mask in the company’s lineup of germ-fighting products.

“With over a decade of experience working with UV lighting applications, the Oracle Lighting team was ready to develop effective sanitizing solutions as soon as this global virus emerged,” explained Justin Hartenstein, Oracle Lighting director of product development. “The quality of the air we breathe and the cleanness of surfaces we contact are important factors that impact our overall health and well-being. Today, more than ever, we need to be mindful of contaminated surfaces we interact with every day. Our new UVC devices neutralize pathogens, harmful bacteria, and coronavirus (including COVID-19) without the use of toxic chemicals.”

The UVC Room Sterilization Lamp (p/n 38W-UV-C) is tested and proven to properly disinfect and inactivate 99.99 percent of bacteria and viruses. Common workspaces such as offices, waiting rooms, and communal areas can benefit from the same UV-C technology that has been used in hospitals and labs for cleaning and disinfecting rooms for years.

Additional UV-C Room Sterilization Lamp details include:

  • Input Power – Standard 110V Wall Outlet
  • Output Power – 38 Watts
  • Wavelength – 254nM UVC
  • Material – Quartz Glass Tube
  • Irradiation Angle – 360 Degrees
  • Irradiation Range- 400 Square Feet
  • MSRP: $119.95

“The new mini UV sterilizer (p/n 3W-UV-CB/W) is perfect for sanitizing surfaces in vehicles and small rooms, as well as sanitizing PPE,” Hartenstein continued. “Simply place this portable, battery powered lamp in the cup holder of your car or in a room and press the power button when you exit the vehicle or room. The device will turn on and sanitize for 15 minutes and then automatically shut down, eliminating bacteria, viruses, and even odors.

Additional mini UV sterilizer details include:

  • Input Power- USB Charger (5V DC)
  • Output Power – 3 Watts
  • Wavelength – 254nM UVC
  • Material – Quartz Glass Tube
  • Irradiation Angle – 360 Degrees
  • Irradiation Range- 200 Square Feet
  • Available in Black or White
  • MSRP: $49.95

“Perfect for large commercial spaces such as schools, office buildings, clinics, hotels and more, the new portable high power UVC Telescoping Mobile Room Disinfection Device is a trolley system that emits a high intensity ultraviolet light that disinfects surfaces of larger spaces,” Hartenstein added. “Designed with safety in mind, this sterilizer features radar detection which automatically shuts the device off if pets or other unexpected visitors enter the room while it is in operation. This device also features Two-In-One Cleaning, with both UVC light and Ozone to not only disinfect surfaces but also deodorize and purify the air.”

Additional Telescoping Mobile Room Disinfection Device details include:

  • Automatic Telescopic Function
  • Input Power – Standard 110V Wall Outlet
  • Output Power – 150 Watts
  • Material – Quartz Glass Tube
  • UV Wavelength: 185nm (Ozone) 254nm (Without Ozone)
  • Range: 1200 sq. ft. (Ozone) 800 sq. ft. (Without Ozone)
  • Certifications: CE, RoHS, FCC
  • MSRP: $499.95

Note: The ozone produced contains odor and room should be ventilated after disinfection. [Ozone feature is optional and can be special ordered without Ozone]

Recently launched and now available, the A.I.R. Solo (Antimicrobial Irradiation Respirator) is a wearable UVGI face mask that is designed to be worn under common face masks in order to protect both users and those around them, killing live viruses such as coronavirus, pathogens, bacterium, or other microorganisms attached to the fabric’s surface.

“We are all familiar with the CDC statement ‘Your mask protects me; my mask protects you,’” said Troy Organo, co-inventor of the product. “The A.I.R. Solo provides protection against viruses for both the user and others. High-risk individuals cannot simply rely on others to respect their health safety. The Solo provides benefits to the user while also sanitizing outgoing air to protect others. While this product is beneficial for high-risk individuals, it is for anyone going into a higher-risk environment such as public transportation, flying, or even for simply going to the grocery store.”

Ideal for both consumers and professionals alike, the A.I.R. Solo is the extra layer of protection that can help mitigate exposure to COVID-19 and other viruses as the country begins to re-open. Now shipping, the A.I.R. Solo has been designed and engineered in the USA with a special pre-order introductory price of only $119.95 USD.

This device also benefits those who wear cloth face coverings, according to Hartenstein. “Studies have shown that respiratory pathogens on the outer surface of cloth masks can actually result in self-contamination, which is exactly what they are intended to prevent,” he said. “Because of this, we see the unique UV irradiation benefits of A.I.R. Solo as the best sanitization scenario for helping to mitigate exposure to COVID-19 and other viruses.”

Wavelengths between 200-300 nanometers, such as the UV-C LEDs integrated into the A.I.R. Solo provide the most effective germicidal function. This is because the wavelength of UV-C irradiation utilizes photons to inactivate the virus which prevents the cell from replicating and infecting the body if inhaled. The A.I.R. Solo’s UV-C LED emitters are integrated into the airflow partition of the device which is designed to scrub the air and sterilize the cloth mask simultaneously.

Research has shown effectiveness of UV-C LEDs against Coronavirus. A recent study by Sensor Electronic Technology, Inc. (SETi) has demonstrated 99.9 percent effectiveness against COVID-19 and determined that COVID becomes even more sterile when placed closer to the UV-C source. The A.I.R. Solo is designed to channel the incoming air within 5mm of the UV-C source providing increased effectiveness and sterilization. 

Is the A.I.R. Solo safe?

For years hospitals and labs have used ultraviolet light for disinfection and medical sanitation against viruses. Commonly known as “Ultraviolet germicidal irradiation,” UVGI is a disinfection method that uses short-wavelength ultraviolet light to kill or inactivate microorganisms by disrupting their DNA in a manner which renders the cells inactive and unable to perform cellular functions. Multiple tests have demonstrated that no measurable amount of UV-C light is directed towards the user wearing the device.

“UV-C light has been used in many applications such as the purification of drinking water for decades,” explained Hartenstein. “While UV-C is part of the normal spectrum of sunlight, it is invisible and can cause sunburn with direct skin exposure. This was taken into account when developing the A.I.R. Solo, and the UV light is outward and away from the user to prevent any direct skin exposure. Testing has shown that no measurable amount of UV-C light is directed towards the user wearing the device.”

Ultraviolet germicidal irradiation (UVGI) is a disinfection method that uses short-wavelength ultraviolet C (UVC) light to kill or inactivate microorganisms by destroying nucleic acids which, in turn, disrupts their DNA, rendering them inactive by leaving these cells unable to perform vital cellular functions. UVGI is already used in a variety of applications, such as food, air, and water purification. The application of UVGI to disinfection has been an accepted practice since the mid-20th century. UV-C radiation has often been presumed to be the most potent carcinogen of all UV. However, studies such as one from CIE show this is a misconception based upon a lack of appreciation of the very shallow penetration depth of 254 nm radiation in human skin. Today it is considered that UV-C radiation, if appreciably carcinogenic at all, is far less carcinogenic to humans than solar UV-B radiation.

For more information on the A.I.R. Solo, please visit www.oraclelights.com/collections/uvgi-ultraviolet-germicidal-devices;  www.theairdevice.com, www.theairdevice.com/media-kit, or email info@theairdevice.com.

Trent Partners & Associates Adds Eben Sheldon to the Team

ROCKVILLE CENTRE, NY (08.27.2020) – Trent Partners has added Eben Sheldon as a new Account Executive for the New England Market. The Trent Partners Team is very excited with the new addition. Sheldon joins the team with extensive experience and relationships across the New England market. All at the firm believe Eben will be a great addition to Trent Partners, its vendors, and its accounts.

Eben Sheldon

Sheldon is a native of Vermont and owned his own retail location in the mid 1980’s. Eben lives in Massachusetts with his and moved there to become a Mobile Electronics Manager for Tweeter. Following Tweeter Eben worked as a representative for the RSB firm where he sold Kenwood and introduced Excelon to New England when Kenwood launched the Excelon brand. Clifford and Monster Cable were also brands on the RSB line card. Following RSB Eden worked as a direct sales executive for Alpine for many years. During a short time outside the 12volt industry Eben worked selling Solar Energy. Two years ago Eben returned to the mobile electronics industry as a Direct Sales Manager for Directed two years.

Matt Herald and Eben will be the sales teams for Trent Partners serving dealers across New England. Herald related “Working together with Eben in the New England territory will definitely make more time available for us to spend time working with our retailers in their stores. This will be a big win/win/win for all.”

Staff at Trent Partners & Associates in New York will remain it currently stands. All together Trent Partners & Associates has 8 employees working the NY Metro and New England marketplaces. The firm prides its self on their salesmanship plus account and vendor relations that has led to Trent Partners being a top sales firm in the industry for over 35 years.

Visit www.trentpartners.com for more.

Aunex Tops 100 Independent Retailers Nationwide

CHINO, CA (08.27.2020) – Aunex has hit another milestone for the company with now topping over 100 Independent Retailers nationwide.

“We are truly blessed that despite all the different events taking place in the US, we are still able to connect with some of our Industry’s finest retailers” said Steven Bach, President of Aunex, Inc. Aunex soon will be adding a dealer locator onto its website so that more consumers will be able to locate their nearest Aunex retailer.

The Mobile Electronics industry has really excelled during these past months with brands selling so strongly that many key models are constantly on backorder. This has definitely been something no one really saw coming and as such dealers are looking for alternative lines that can fill gaps in their inventory. Aunex currently has 5 different series of amplifiers, 2 models of premium equalizers and a wide assortment of installation accessories. In addition, this month Aunex has started to ship out the highly anticipated Musway DSP solutions. Our dealers understand the challenges they face looking for quality products that are not found on e-commerce sites such as eBay and Amazon. Having a clean brand to sell has definitely been one of the key strategies that Aunex is committed too.

On the International side, as different countries are slowly starting to reopen businesses, Aunex is already represented in Canada, Mexico, Costa Rica, Guatemala, Colombia, Ecuador, Peru, Venezuela, Barbados, US Virgin Islands, Trinidad & Tobago and Puerto Rico.

“I would like to thank my staff, our 9 Independent Rep Firms and all of customers both in the US and aboard with a heart-filled thanks for the trust and opportunity to partner with some of our industry’s finest people.” Said Steven Bach. From the feedback we are getting, Aunex will be adding additional amplifier sku’ s which will be available towards the end of 2020. “From here our next milestone will be in 2021 when Aunex will introduce its’ line of well-engineered, no compromise, Speakers, Subwoofers and Enclosures.

For more information on Aunex and Musway, contact Aunex, Inc. at (909) 589-5010 or visit us at www.aunexusa.com and www.imusway.com.

Firstech Compustar Signs On Premier Remote Start Dealer

SEATTLE, WA (08.26.2020) – Firstech has announced that Compustar and DroneMobile products will now be sold and installed at all Custom Sounds & Tint retail locations in Texas, Missouri, Illinois, and Oklahoma. Custom Sounds & Tint will offer many of Compustar’s premier solutions, including the 3-Mile Range PRO T12 remote starter and alarm system.

Over the past 5 years, Firstech has increased marketing efforts to promote the benefits of Compustar remote starters in hotter climates, utilizing platforms like Facebook and Google to fuel a 90% increase in consumer engagement over that span. Firstech’s retail partnership with Custom Sounds & Tint will allow both companies to meet this increased demand head-on.

Named “The Best Place to Have Installation Work” by Install News Magazine, Custom Sounds & Tint has over 20 retail locations in major cities such as Austin, San Antonio, St. Louis, and Oklahoma City. Each location’s staff will receive direct training from Firstech’s award-winning technical support team led by Wade Beebe and Joshua Woodie.

To find a Custom Sounds & Tint location near you, use Compustar’s Dealer Locator tool at www.compustar.com or visit www.customsounds.com. See www.firstechllc.com for more.