ONTARIO, CA (09.08.25) – PowerBass USA, Inc. has appointed industry veteran John Driscoll to the position of Western Regional Sales Manager.  John brings over 35 years of sales experience to the position and has been a great asset in his previous assignments with a solid track record for proven territory awareness and providing solid dealer network support experience from coast to coast.  John has a passion for the industry and takes a hands-on approach to sales at the core, the dealer level where he takes pride in ensuring that every rep and dealer feels the partnership he brings to the table, and we look forward to that level of enthusiasm here with PowerBass. 

“We are excited to see positive momentum coming to our distributor, dealer, and rep networks under this new leadership in the western region, Jeff Falk and John Driscoll working together will be a powerful sales management team for our network and we look forward to a great future ahead here at PowerBass,” stated Erik Harbour, Vice President.

For more information on PowerBass visit us at www.powerbassusa.com

For more information on how you can become a PowerBass dealer in the Western Region email John at j.driscoll@powerbassusa.com

POOLE DORSET, UK (09.08.25) –  After more than 20 years leading Celsus UK, Paul hands the reigns to son Mark to steer the business into the future. Paul, who incorporated the business back in 2002, has spent years shaping Celsus into a trusted distributor of car audio, marine audio, and electronics. 

A year ago, Paul’s eldest son, Mark, stepped into the role of Managing Director, ensuring a smooth handover and continuity for customers, suppliers, and partners. Mark is excited to build on the strong foundations laid by Paul, taking the business forward while keeping the same personal touch and commitment to service that has defined Celsus from day one.

Paul is now looking forward to retirement on the water, with sailing — his long-time passion — set to take centre stage. Sailing has always been his passion, and retirement gives him the chance to spend more time at the helm of a boat instead of a business. As one chapter closes, another exciting one begins — both for Paul in retirement, and for Celsus UK under Mark’s leadership. 

Everyone at Celsus would like to thank Paul for his incredible contribution and wish him all the very best for the years ahead. 

Paul Baker said, “I would like to thank all our supply partners and customers for their tremendous loyalty over the past 20 years. This has truly been the most exciting and rewarding chapter of my career, filled with memories I will always treasure. As I retire, I look forward to the future – enjoying my passion for sailing and deepening my faith in god.” 

Mark Baker added, “I am proud to be taking the business forward with the help of my youngest brother Josh and our fantastic team. Many positive lessons have been learnt from Paul’s leadership in the company that will help shape the next evolution of the business. A huge thank you to Paul and “cheers” to an enjoyable retirement.” 

For more info, click here.

12VOLT CENTRAL STUDIOS (09.03.25) – The 12volt STP tool was created five years ago to provide a platform for industry members to MAX the visibility of their positive activities. In light of the current online digital driven world it’s more important than ever to showcase positives across the 12volt industry.

Manufacturer representatives, or vendor staff members on the road, could MAX their time by snapping and txting an image with a few words to the 12 Central Studios at 318 469 2526. Presto that image could be fashioned as a post to let the 12volt industry see positive news. The post could also highlight a dealer with a great in-store display that could give other dealers an idea to drive more business.

Another possibility could be a company HQ tour. We can work with a company’s staff member to develop a list of images… including HQ exhibit exterior, entryway, conference room, training area, warehouse and shipping area. Utilizing 12volt STP is a way that touches a lot of bases.

Believe me, I do have an understanding of today’s marketplace. With virtually no positive world news, consumers paying more for essentials and increased online activity it’s challenging to drive in-store traffic for brick and mortar retailers.

On this end, we will continue to showcase positive across the 12volt industry and beyond.

DIAMOND BAR, CA (09.03.25) – Attendees at the 2025 SEMA Show, held November 4-7 in Las Vegas, will have several opportunities to develop new skills, connect with industry leaders, and foster business strategies as part of this year’s SEMA Education Program. The fully reimagined lineup of free, expert-led training sessions will bring value and insight to the thousands of industry professionals in attendance at the world’s leading automotive trade show.

Hosted in the centrally located, recently renovated North Hall of the Las Vegas Convention Center, the SEMA Education Program will run from Tuesday, November 4, through Thursday, November 6, offering a dynamic experience that complements the high-energy learning environment experienced on the Show floor.

“We invite all attendees and exhibitors to advance their professional and business growth during the Show,” said Gary Vigil, SEMA Senior Manager of Professional Development. “The SEMA Show has always provided learning and self-advancement opportunities through education, and this year we are offering free sessions within eight education tracks to address the key subjects that are influencing the aftermarket today.”

Education Tracks
The eight education tracks categorize sessions according to subject matter, allowing attendees to easily find programs that fit their professional interests:

• Aftermarket Updates and Future Trends: Explore the current state of the specialty-equipment market and the long/short-term impacts of top trends.
• Emerging and Executive Leadership: The Dale Carnegie Organization will illustrate how to listen and communicate with a workforce that encompasses differing generations, and the SEMA Women’s Leadership Symposium will empower leaders with the skills, mindset, and strategies needed to drive exceptional performance.
• Inside the Shop: Technicians, shop managers, and builders will discuss trends and challenges that shop owners currently face.
• Legislative and Regulatory: Learn about current changes and misconceptions in emissions compliance. Discover how to manage risks, ensure compliance, and drive business success.
• Sales and Marketing: Understand how to engage your audience using Instagram, YouTube, and Facebook, and gain insights from top industry sales and marketing experts.
• Small Business Strategy: Find hacks and tools to help grow your business. Learn how to leverage AI, use cloud computing and entrepreneurial operating systems (EOS), or run a functional family business while avoiding a feud.
• Talent Management: Turn your team into a well-run machine by learning how to hire and retain young talent through training, management, and motivation.
• Vehicle Technology: Stay up-to-date on the latest changes in advanced fuels and powertrains, suspension technology, and advanced driver assistance systems (ADAS).

Partnered Programs
Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA), and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show:

• I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems, and modifying or repairing cars with ADAS functionalities.
• TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market, and retain talent.
• SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence, and identify incoming trends and technologies.

“The SEMA Education Program embodies our commitment to empowering the automotive community through knowledge, innovation, and collaboration,” said Andy Tompkins, SEMA Trade Show Director. “With free, expert-led sessions tailored to every corner of the industry, this year’s program is more dynamic than ever.”

Sign up for education sessions while registering for the Show or log into your Registration Resource Center to add sessions to your agenda. For more information about the 2025 SEMA Show Education Program and to get involved, visit www.semashow.com/education. For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

DIAMOND BAR, CA (09.02.25) – The aftermarket industry is gearing up for an unforgettable experience at the 2025 SEMA Show, taking place Nov. 4-7 at the Las Vegas Convention Center. With more than 2,000 exhibiting companies, including hundreds of first-time participants, this year’s event promises to be the most dynamic and expansive yet.

Among the thousands of exhibitors are iconic automakers Ford, Honda, Mopar/Stellantis, Nissan, and Toyota, each bringing a unique vision and product lineup to the SEMA Show floor.

“Having Ford, Honda, Mopar/Stellantis, Nissan, and Toyota at the 2025 SEMA Show is a testament to the strength and diversity of the automotive industry,” said SEMA Vice President of Events Tom Gattuso. “These brands are not only leaders in innovation and performance, but they also represent the passion and creativity that drive the aftermarket community. Their presence will elevate the Show and inspire attendees from around the globe.”

The Ford Performance Parts & Accessories team plans to highlight its Ford Custom Garage packages focused on Ford Performance, featuring exclusive previews of upcoming packages designed for enhanced performance and customization. Attendees will be able to explore the brand’s performance accessories tailored for the F-150 Raptor R, alongside its lineup of engines. “Our participation at SEMA allows us to connect directly with enthusiasts and showcase how our engineered performance and innovative accessories empower customers to customize their driving experience,” said Kim Mathers, Global Director, Accessories and Performance Parts. “It’s where passion meets precision, perfectly aligning with our mission: Engineered to Perform. Designed to Customize.”

After making headlines last year with its Plymouth GTX electromod and Ram concepts, Mopar/Stellantis will return to the SEMA Show with other surprises. “Without a doubt, SEMA continues to be a must-attend event for our Mopar team,” said Darren Bradshaw, Senior Vice President of Mopar North America. “There is no better place to show off and gain valuable feedback on our latest concept vehicles and hundreds of quality-tested, factory-backed performance parts and accessories from the industry’s most influential customers.”

Nissan will continue its tradition of unveiling inspiring concept vehicles at the SEMA Show by focusing on both its Nissan and Infiniti brands this year. “Nissan North America and Infiniti Americas are teaming up once again for an exciting display to the 2025 SEMA Show. This year, attendees can expect everything from an SUV that delivers next-level off-road capability to a high-powered Infiniti performance build,” said Casey Kilmer, Manager of Nissan Partnerships, Activations, and Auto Shows. “Adding to the excitement, we’re bringing more of what attendees want – more accessories, more performance, more merchandise, and an immersive gaming experience to turn up the energy.”

Toyota, which unveiled several concept vehicles at last year’s Show, is preparing to showcase other industry firsts this year. “Toyota continues its long-standing tradition of re-imagining what vehicles can become when great ideas and creativity kick into high gear,” said Toyota in a statement. “From Toyota Genuine and TRD accessories all the way to one-off show-stopping concept cars, Toyota’s 2025 SEMA Show display promises something for every customer regardless of segment or powertrain.”

In addition to connecting with leading OEMs and aftermarket brands, attendees will experience the world’s largest display of new automotive aftermarket products at the New Products Showcase, cutting-edge vehicle builds, and immersive activations focused on future technologies. The Show also features world-class education tracks, networking events, and SEMA Fest — a high-energy celebration of music and car culture.

“With the latest innovations, legendary brands, and a community that thrives on creativity and performance, the 2025 SEMA Show will be an unforgettable experience,” said SEMA Trade Show Director Andy Tompkins. “Whether you’re launching a new product, scouting trends, or building partnerships, this is the place to be.”

Qualified attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers.

For more information, visit www.semashow.com/exhibitor.

DANIA BEACH, FL(08.29.25) – HKI USA, the US importer for Ground Zero Car Audio, Resolut Technology, and Four Connect Wiring Products announces a New Member of the Team!

HKI USA is proud to have expanded their team, yet again. As has been made abundantly clear in recent announcements, HKI USA is solidifying its presence in the “high-end” and “SQ” realm with a solid mix of amazing products, an experienced team, and now a Mr. Nick Wingate.

“The concept of ‘We Are Car Audio’ is something that we believe deep into our core, and why we align so heavily with the brands we represent” says Jacob Brown, Director of Operations at HKI USA. “Our vendor partners have given us the ammunition to be able to provide the outstanding equipment needed to be able to put a smile on a customer’s face. The addition of Nick gives us more ammunition to accomplish this, which I feel is the ultimate and lost goal of this industry.”

Having the opportunity to work with Ground Zero Car Audio and Resolut Technologies, at this particular time, was something I could not turn down. Having known some of the people who work there for quite some time has made this transition very easy for me. The emphasis will be on reminding all of the 12 volt car audio dealers that it is about the music and having fun selling it!” stated Nick Wingate, the Director of Car Audio Development for HKI USA.

For more information about our brand(s) and our growing family, please visit www.hki-usa.com or e-mail info@hki-usa.com.

TAMPA, FL (08.29.25) – DOW Technologies, the leading independently owned technology distributor, announced today that Taylor Roberts has joined the company as an Account Manager for the 12Volt channel. Roberts brings hands on installation experience to bolster DOW’s 12Volt team.

Roberts spent eight successful years as an installation technician with Car Toys at two of their Dallas locations. Beginning as a 12Volt technician, Roberts grew her skills and knowledge as she completed outstanding audio upgrades and fabricated custom enclosures and panels. Roberts was promoted to Lead Technician in 2024, taking on responsibilities for corporate goals and managing customer service issues in addition to continuing her installation duties.

“This is a great opportunity to advance my career,” stated Roberts. “My technician background is going to help me connect and build relationships with DOW’s customers as I offer support for system design, troubleshooting, and sales ideas.”

“Taylor is going to be a great asset in our TOLA market,” stated Justin Roberts, territory manager 12V TOLA & the Southwest “She is jumping right into the job with a determination that shows her passion for the industry.”

“It’s exciting to add someone with Taylor’s skill set to our award-winning team,” added Dave Elkin, senior vice president, sales and product management. “It’s a great benefit to have a local account manager that knows the territory and can easily relate to dealers given her recent experience.”

To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.

HOUSTON, TX (08.28.25) – Wet Sounds is proud to announce the promotion of Mark Gerick to Business Unit Director, effective August 22, 2025. Gerick previously served as Chief Operating Officer and has played a pivotal role in the company’s strategic growth and operational success.

“Mark has been instrumental in guiding and building the Wet Sounds brand for many years — from periods of rapid growth to evolving industry cycles, he has consistently advanced Wet Sounds’ leadership position, strengthened the customer experience, and expanded market opportunities,” said Jake Petkovich, President – Marine, Patrick Industries, Inc.

As Business Unit Director, Gerick will lead Wet Sounds into its next phase of innovation and expansion, driving continued excellence in product development, customer experience, and market leadership.

For more information, visit www.wetsounds.com.

WASHINGTON, DC (08.28.25) – The Specialty Equipment Market Association (SEMA), the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).

Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA’s ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.

“Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf,” said SEMA President and CEO Mike Spagnola. “By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation’s open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat, and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we’re scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA’s legacy of service to our industry and enthusiasts.”

“ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race, and other important issues to the off-road community,” said ORBA CEO Fred Wiley. “SEMA, since ORBA’s inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I’ve always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts.”

“The Truck and Off Road Alliance (TORA), a SEMA Council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to this industry,” said TORA Chair Dawson Druesedow. “We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come.”

TRANSACTION DETAILS

Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.

For more information, visit www.sema.org.

DIAMOND BAR, CA (08.27.25) – The 2025 SEMA Show returns to Las Vegas Nov. 4-7, showcasing the latest in aftermarket innovation, new products, and the trends driving the future of the industry. While thousands explore the halls filled with breakthrough technology and networking opportunities, the action continues outdoors where multiple motorsports activations and vehicle displays deliver a full-sensory experience the moment attendees step on campus.

Leading the activation charge, OPTIMA will host a weeklong motorsports showcase – OPTIMA Unleashed – featuring high-horsepower vehicles, choreographed drift demos, and a star-studded lineup of drivers. The energy will begin to build on Tuesday with nearly 100 vehicles vying for the OPTIMA Ultimate Street Car Invitational (OUSCI)championship. The vehicles will be judged on the construction and modifications that enhance the look, performance, and functionality of a stock vehicle while maintaining or enhancing the daily-drive comfort features and accessories. SEMA Show attendees can then watch these custom vehicles on track in the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition that establishes the ability of the car and driver to accelerate, negotiate tight turns, and stop in a designated spot.

Throughout the week, SEMA Show attendees can witness the OUSCI competition, watch professional drivers like Tanner Foust and Chris Forsberg take to the track, and potentially even win a ridealong. On Friday, enthusiasts are invited to experience the Show through SEMA Show Friday – Open to the Public and SEMA Fest, the Friday night celebration of music and car culture that will feature adrenaline-fueled drifting exhibitions from the OPTIMA Unleashed team.

“The SEMA Show is where the automotive aftermarket comes together to accelerate innovation and growth,” said SEMA Vice President of Events Tom Gattuso. “Activations like OPTIMA’s showcase how our industry’s creativity extends beyond products on display and into performance in action. By delivering these experiences, the Show strengthens connections between businesses, fuels consumer enthusiasm, and helps drive the aftermarket forward.”

Outdoor exhibits have become a hallmark of the SEMA Show, transforming parking lots into immersive destinations filled with featured vehicles, interactive displays, and live motorsports. From the roar of engines to the spectacle of drifting, these experiences highlight how aftermarket innovation translates to real-world performance.

“The SEMA Show provides OPTIMA with a unique platform to showcase our brand directly to both businesses and enthusiasts,” said OPTIMA Marketing Director Cam Douglass. “Our activation allows us to demonstrate performance in real-world conditions, giving attendees an authentic experience they can see, hear, and feel. The opportunity to engage with the industry and the public in one place, plus generate content to share with those following online, is what makes the SEMA Show so valuable to us.”

OPTIMA’s activation will run throughout the Show, providing must-see entertainment for attendees all week and delivering the ultimate grand finale on Friday night at SEMA Fest.

“From the second you walk outside, you’re surrounded by the sights, sounds, and excitement that make the SEMA Show unlike any other event,” said SEMA Trade Show Director Andy Tompkins. “Attendees will see world-class drivers push vehicles to the limit, smell the burning rubber, and feel the energy of the crowd – all powered by OPTIMA. It’s an unforgettable experience that brings car culture to life right in front of you.”

Qualified professional attendees are encouraged to register now to secure discounted rates and maximize their ROI. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA’s official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. A variety of ticket options are available on SEMAFest.com. The Show excitement and action can also be followed throughout the week on SEMA Live streamed via YouTube and Meta.