Relaunched off-road advocacy organization to reach new audience of enthusiasts and businesses at premier gathering of overlanding community
WASHINGTON, D.C. (April 17, 2026) – The Off-Road Business Association, a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026, bringing its renewed advocacy focus to an expanded audience of the off-road community’s most passionate, innovative, and committed enthusiasts and businesses. Additionally, ORBA is excited to announce that Overland Expo has joined the organization as a Platinum-level member.
- Stop by ORBA’s exhibitor lounge at Overland Expo West 2026, May 15-17 in Flagstaff, Ariz., where the organization’s leadership will host scheduled sessions on land-use issues and the benefits of ORBA membership and preview the 2026 Overland Expo Industry Report.
“ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community’s premier events for off-road and overland companies, as well as enthusiasts,” said Sean P. Holman, ORBA Interim Executive Director. “Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates. At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle, and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community.”
“Overland Expo has long served as a gathering place for the overland industry and enthusiast community, and partnering with ORBA and SEMA is a natural extension of that role,” said Emily Boden, Show Director at Overland Expo. “ORBA’s work ensures that businesses and enthusiasts alike have a voice in protecting access and opportunity, and we’re excited to support their expanded advocacy efforts at Overland Expo West 2026.”
Additionally, Karen Bailey-Chapman, SEMA Senior Vice President for Public and Government Affairs, will be a panelist during the popular Women Who Wander networking brunch, providing insights into efforts to advocate at the state and federal levels for motorized access to public off-road spaces.
BACKGROUND
ORBA, a membership-based organization, recently announced a robust relaunch with a broadened advocacy strategy, enhanced research capabilities, and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
As part of its relaunch, ORBA outlined several priority initiatives already underway:
- Protecting access to public lands
- Supporting federal legislation that preserves motorized access to outdoor spaces
- Continuing the ecologic partners collaboration
- Launching regional economic impact reports
- Expanding coalitions and partnerships
- Stewardship and education
With new tools, deeper partnerships, and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible. ORBA has also upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools, and more.
Join ORBA and support off-road recreation today at www.offroadbusiness.org.
12VoltNews.com 